Lei Jun, Chairman and CEO, announced that Xiaomi Automobile Technology Conference will be held on December 28th.
In today’s era when technology is changing with each passing day, the automobile industry is also undergoing unprecedented changes, and electric vehicles (EV) are becoming a new technology hotspot. Xiaomi Group, a technology giant that started with smart phones, has now officially entered this highly competitive field. In March 2021, Xiaomi announced that it would enter the automobile industry. Since then, the progress of Xiaomi Automobile has been receiving much attention. Now, with less than half a year to go before the mass production of Xiaomi’s first car, Lei Jun, founder, chairman and CEO of Xiaomi Group, announced that it will hold a Xiaomi car technology conference at 2 pm this Thursday, which will be the first official appearance of Xiaomi car.
The technical conference of Xiaomi Automobile is a milestone, which marks the official debut of Xiaomi in the automobile industry. Although the theme of the conference is technology rather than products, it still shows that Xiaomi has made remarkable progress in automotive technology and is ready to share these achievements with the public and the industry. Lei Jun’s circle of friends further emphasized the importance of this point, and his words revealed his confidence in Xiaomi’s automobile technology.
Before this conference, Xiaomi Auto’s official social media account has been launched, which indicates that Xiaomi Auto’s brand building and marketing activities have started, and Xiaomi is preparing to enter the vast auto market. In the latest Catalogue of New Energy Vehicles Exempted from Vehicle Purchase Tax issued by the Ministry of Industry and Information Technology, the information of Xiaomi’s first model SU7 was officially disclosed, which further deepened the public’s expectation for Xiaomi.
The technical parameters of Xiaomi SU7 show Xiaomi’s ambition in electric vehicle technology. Two kinds of battery packs with different capacities and different cruising ranges, as well as technical support to BYD and Contemporary Amperex Technology Co., Limited, two major battery manufacturers, all show Xiaomi’s in-depth research and cooperation in battery technology of electric vehicles. In particular, the options of different battery capacity and different vehicle kerb quality provide responses to different market demands.
Judging from Lei Jun’s promise, Xiaomi Automobile will show cutting-edge technology and high-level manufacturing capability when it is released. This commitment is not only a strong signal to consumers, but also shows the automobile industry that Xiaomi is a new competitor with foresight and strength. Xiaomi’s brand influence and successful experience in the field of intelligent hardware may bring new innovation and vitality to the automobile industry.
All in all, the upcoming technical conference of Xiaomi Automobile is a key moment in Xiaomi’s journey into the automobile industry. It will not only show Xiaomi’s latest achievements in automotive technology, but also lay the foundation for the market launch of Xiaomi’s first mass-produced car. With the official appearance of Xiaomi Automobile, we have reason to expect how Xiaomi will show its innovative spirit and technical strength in this new field full of challenges and opportunities.