Why is Nezha so popular at the box office？
Only three days after its release, the total box office has exceeded 700 million yuan, with nearly 210,000 people scoring, and the online rating has steadily fallen on 8.7 points. Ne Zha, a domestic animated film with both hot box office reputation, has become the hottest domestic film this summer.
As early as before the release, the film caused a heated discussion on the Internet, because the image of Nezha Jr. was so different from the traditional Nezha! Ugly appearance and tugging personality challenge the audience’s traditional aesthetics. However, the characters that broke through the individuality, the first-class production standard and the story with high completeness won the favor of young audiences after the film was released, and became another phenomenal explosion after The Return of the Great Sage. Guangzhou Daily All-Media Reporter Huang An
Another phenomenal national explosion was born.
After the release of Ne Zha, the box office soared rapidly, and it successfully broke 100 million yuan in just one hour and 29 minutes, setting a record for the fastest animated film to break 100 million yuan. On the second day of the release, the box office broke 200 million yuan in a single day, which directly broke the ceiling of the animated film box office and became the first animated film in China film history to break 200 million yuan in a single day. On the third day of release, as of 10: 05 last night, the box office of the film has exceeded 700 million yuan.
At this speed, it is not difficult to surpass the Return of the Great Sage and break through the bottleneck of 1 billion yuan at the box office of domestic animated films. The final box office forecast of the film given by Cat’s Eye Professional has also been continuously raised, and it has reached 2.25 billion yuan at present.
In addition to the outstanding box office results, the film has also gained high popularity on major online platforms. On Douban.com , which was rated by more than 200,000 people, the score of the film was as high as 8.7, which was second only to classics such as What’s the Sea, The Wonder of Heaven, and higher than The Return of the Great Sage and The Big Fish Begonia. Cat’s Eye and Taobao Film scored as high as 9.7 and 9.6 respectively.
In addition, the word-of-mouth of the film has also been "out of the circle", and more and more "tap water" has been used for the film Amway. There are also many people who call on group friends to brush two or three times, and even initiate a group charter.
Story: strong entertainment, but also valuable concern.
So, this little Nezha, why on earth is he so angry? The first is that he dares to break through the traditional characters. In the movie, Nezha, with dark circles under his eyes, big die, flat nose and his hands in his trouser pockets, talks like a "muddle along" and almost doesn’t cry. But it is this ugly, dragging and entertaining image that hits the young audience’s budding point. Jiaozi, the director, said, "At first, I thought about being cute and lovely, but later I felt that it was not enough. Finally, this version of Nezha with dark circles was recognized by the team.". The modeling inspiration comes from the team that collectively stays up late to catch up with the work.
Jiaozi also made a drastic adaptation of Nezha’s personality. There is no such thing as making trouble in the sea, cutting meat and returning it to the mother. Instead, it is the indomitable spirit of "going against the sky and changing my life", which is very suitable for the burning point of young people nowadays. Born as a demon, Nezha was prejudiced from childhood, bullied but eager to be accepted. He was full of personality on the surface, but he was very lonely inside. He was flesh and blood, and in some cases, he looked like you and me who had been confused in life.
In addition to Nezha, Prince Ao Bing of Xihailong, who should have been "cramped and skinned", has also become moist and beautiful, with more delicate emotions and tangled personality. He and Nezha are hot and cold, and the huge contrast makes them the audience’s favorite CP. However, the sage-like-minded Taiyi real person turns into a funny character in the play. Although Shen Gongbao’s role is a villain, it is also funny because of the stuttering setting.
The biggest change should be that Nezha’s parents, Li Jing and his wife, especially his father Li Jing, became a patient and loving father who was willing to sacrifice for his wife and children. This is quite different from the traditional image of Li Ji ng, but it also laid a strong tear for the film. The mother is an optimistic and cheerful "strong woman", who never forgets to accompany her children when she is busy with official duties. Every time Nezha may be executed, she stands up to protect him for the first time. This image of model parents evokes the audience’s discussion on modern education: when your child is r ejected and not understood, how should parents guide him? How to dissolve his loneliness with love?
Generally speaking, this is a very entertaining film, with easy-to-understand stories, laughter and tears, and even some nonsense scenes, which are easy to please the audience. The most commendable thing is that the film has integrated contemporary value concerns and become a successful example of the adaptation of ancient myths.
Production: comparable to Hollywood first-class standards
The film is also surprising in production, which is not inferior to Hollywood’s first-class animation. This can be seen from a set of data: the film involved more than 1, 600 producers. At first, the whole film had more than 5,000 shots, which was three times that of ordinary animated films. After repeated selection, the director left 2,000 shots. There are 1318 special effects shots in the film, accounting for 80% of the whole film, and more than 20 special effects teams from all over the country have cooperated. The test time of several big special effects paragraphs at the end is only about 3 months.
Both big scenes and small details are well-made, which makes many viewers sigh: "This level makes national fans proud!"
The film director jiaozi, whose real name is Yu Yang, is from Luzhou, Sichuan. He likes drawing and reading cartoons since childhood. He began to learn 3D animation software in his junior year. After discovering that one person can also make good pictures, he became more interested in this line. Before deciding to switch to animation, jiaozi was a pharmacy major at West China University of Medical Sciences. When he first entered the business, he was faced with a lot of incomprehension and pressure. It took him three years and eight months to complete his debut novel "Fight, Fight a Big Watermelon", which swept dozens of animated short film awards from 2009 to 2010.
When making Ne Zha, he changed from one person to 1,600 people, with more than 60 production teams and different workflows of different companies, which required jiaozi to pay a great communication cost. In the environment that the animation industry process in China is still immature, jiaozi needs to do it himself in all aspects, and it is really impossible to meet the standard. jiaozi does it himself and gives the sound to the mixed beads in the film. In addition, Nezha’s facial expressions are basically "performed" by the director himself, rather than being captured by motion.
In all aspects of the details, jiaozi and the team pursue Excellence, and the script alone has been polished for two years, with a total of 66 revisions. In order to do a good job of Shen Gongbao’s transformation in less than 5 seconds, it took two or three months. In the face of this pile of complicated things, jiaozi, who was born in pharmacy, was rigorous in logic and strong in execution: "He is a wise man, very clear about what he wants, and very self-disciplined." In an interview with the media, Liu Wenzhang, a partner who founded cocoa bean animation with him, said so.
After several times of carefully writing the script but being divested by investors, jiaozi, holding his breath, didn’t have the opportunity to show his accumulated talents to the audience until this time. At the beginning, when he abandoned medicine and entered the profession, he was also prejudiced because of his non-professional background. Now this work is favored by the market, and this mental journey coincides with the theme of the film "Breaking Prejudice".