The operation cost of the webcast platform is high, and its income mainly includes advertising revenue, rewards for users (including gifts and props), cooperation with game companies and peripheral manufacturers, etc. However, according to industry sources, advertising and other income can not fully cover the cost of most live broadcast platforms, and many live broadcast platforms still rely on "financing" support.

　　Recently, a survey report on webcasting shows that there are about 200 webcasting platforms in China, and almost half of netizens said that they have seen webcasting. Some netizens wondered, with so many webcasting platforms, does it mean that it is very simple or low-cost to make a live broadcast platform? What is the cost geometry of these live broadcast platforms? Where does the income come from? In the live webcast, millions of people watch it at the same time. So, are these audience figures true? What is the income of the anchors? In the interview, Beijing Youth Daily reporter learned that at present, most live broadcast platforms are still in a state of "burning money", of which the highest cost is the cost of anchor and broadband, and the highest anchor has an annual salary of 3 million.

　　phenomenon

　　Top anchor has an annual income of 3 million

　　There are many kinds of webcasts, and games are a major part of webcasts. Traditional game content, due to various reasons, rarely appears in the mainstream media, and there is no unified channel in the game digital charging channel. However, in the live webcast, the game has become one of the most important contents of several live broadcast platforms, attracting millions of users to watch it every day. Dong Rongjie, executive vice president of YY, once said, "Up to now, we are very optimistic about the live broadcast of the game. Although it faces a lot of problems as far as the status quo is concerned, we are still very optimistic about the live broadcast of the game from our mentality and strategy."

　　A "gold anchor price list of a live broadcast platform" circulated on the Internet shows that the highest anchor signing price of the platform has reached 2 million in January, equivalent to 24 million years. The anchors in this price list are all from popular online games, such as LOL and dota2. Their daily live broadcast time is from 12: 00 to 20: 00, and the signing price ranges from 500,000 to 2 million per month. This kind of "worth" is even comparable to a first-line star.

　　But "worth" or "signing price" is not the real income that the anchor gets personally. Miss, the anchor who signed a platform with a net worth of 17 million, officially responded a few days ago: "The real number is far lower than the previous reports of the media. In the video industry, large-scale program cooperation involves dozens of teams, a large amount of equipment investment, etc. It is not unusual for tens of millions of companies to cooperate. My income is not that high. " In other words, the cost of manpower and equipment of online programs is high, and the price of cooperation needs to cover the above costs, and only a small part of it eventually falls into the pocket of personal anchors. According to industry sources, at present, the annual income of top anchors is 3 million, and there are not many who can make millions.

　　experience

　　The "gift" given by the audience to the anchor is expensive.

　　The reporter of Beiqing Daily randomly opened a live broadcast website and saw that there were advertisements for two games directly above and below the live broadcast page, and the middle was the main window of live broadcast. On the right side of the live broadcast window, the conversation between users and others will be displayed in real time, and if a user gives a gift to the main broadcast, it will be displayed in real time. At the top of the page, there are some users’ names and rankings. These are the top ten users who gave gifts in this live broadcast.

　　At the same time, "Quiz this game" is displayed in the lower left corner of the live broadcast window. After logging in, users can bet to answer the quiz questions. If the quiz is correct, the system will settle the accounts in proportion, and these "notes" need users to spend money to buy in the early stage. In addition, at the bottom of the page is "Hot Promotion", which includes officially promoted hardware, props, activities and other advertising content such as other games and hardware.

　　In the live broadcast, the audience will give the anchor "gifts". Although these gifts are virtual, they are expensive when converted into RMB. For example, in the fish fighting platform, there are props such as fish balls, shark fins, airplanes and rockets, among which fish balls are the cheapest, about 100 fish balls =1 horn, and one shark fin in 1 yuan, while airplanes and rockets are worth 100 and 500 shark fins respectively, that is, 100 yuan and 500 yuan. A user told the reporter of Beiqing Daily that it is common to be smashed by hundreds of thousands in a live broadcast. He said that the name of the user who gave the gift will be displayed in the live broadcast room, and the name of the user who gave the high-value gift will be directly displayed on the barrage of the live broadcast screen; If you send the same gift, you can also brush out a visual effect. Not only will other users in the room pay attention to which "local tyrant" gave it, but the anchor will also thank him specially in the program.

　　However, according to reports, these gifts are not all owned by the anchor, but are divided into the anchor and the platform. Different platforms are divided into different types, some are divided into five or five, and some are divided into three or seven, while some well-known anchors are separately discussed. Therefore, this share becomes a part of the platform revenue.

　　press sb for an interview

　　The number of people on the webcast platform has moisture.

　　One day last year, Xiao Zhi, a well-known anchor, entered into a battle with a well-known domestic team to play LOL games on the platform of DouYu. Real-time data shows that the number of people watching the live broadcast in this room once soared to 4.44 million, which was captured by netizens and widely circulated on the Internet.

　　However, the number of network platforms is often questioned with great moisture. According to some users, different platforms have different moisture content, and some rooms will show hundreds of thousands or even millions of online people when they broadcast live in the middle of the night, which is "very unscientific". On September 19th last year, the public micro-signal of "E-sports" broke the Oolong event of DouYu’s number: when the original WE players smiled and broadcast live on the betta platform, the number of viewers actually exceeded "1.3 billion", which is almost the total population of our country.

　　Some engineers have simulated N users visiting the live broadcast room at the same time on a single PC, and found that the number of online rooms with 120,000 people on the platform may be only 40,000, and the water content is as high as 70%. In addition, in September 2014, an anchor directly revealed during the live broadcast that the platform displayed 120,000 viewers, but 80,000 viewers for the anchor, because his performance was determined by the number of viewers.

　　reveal a secret

　　The live broadcast platform is still supported by "financing"

　　In the video industry, in addition to the cost of manpower, a large number of equipment investment costs are also very high, and broadband investment is a large part of it. Yin Hu, head of Zhanqi TV, said that the monthly bandwidth expenditure of Zhanqi TV is as high as 10 million. Broadband determines the image quality and speed, and these factors directly affect the user experience of live broadcast. Affected by high broadband fees, many live broadcast platforms are losing money. Jia Wei, vice president of Momo, said in an interview that Momo’s income can already pay for broadband costs.

　　According to an industry insider, the bandwidth of some live broadcast platforms is based on the peak monthly bandwidth of this month. Then, according to the bandwidth cost of 20 million yuan /T/ month given by the current industry, assuming that according to the current standards, the definition provided to users is 720P, which is equivalent to about 1.5M bandwidth for each user, then if there are 1 million viewers watching the live broadcast at the peak, it will need about 1.5T bandwidth. According to this calculation, the theoretical bandwidth cost of the live broadcast platform is about 30 million yuan per month. However, due to the application of IDC, CDN and other technologies in live broadcast, that is, allowing multiple people to operate concurrently, the actual bandwidth and cost occupied are also lower than this figure, and some may be divided by 3, which is about 10 million yuan per month.

　　But if the peak exceeds 1 million viewers, the cost will rise. Take Huya TV as an example, its investor Huanju Times’ financial report for the fourth quarter of 2015 shows that the revenue from Huya live broadcast in the fourth quarter of 2015 was RMB 133.6 million (about US$ 20.6 million), and the bandwidth expenditure in the fourth quarter (including Huya live broadcast and other services) was RMB 161.1 million (about US$ 24.9 million), and the monthly bandwidth expenditure exceeded RMB 50 million.

　　Cao Jin, former executive vice president of YY, said in an interview with the media, "In terms of operating the e-sports live competition platform, the current cost of broadband accounts for about 40% of the overall operating cost, and the cost of content including copyright, events and teams accounts for 30%-40%, and 20% is the company’s operating cost. Some companies still need to pay about 20% of the cost in promotion, which is very expensive to do. "

　　However, although the live broadcast platform has high operating costs, its income methods are also diverse. It is understood that the revenue of the live broadcast platform mainly includes advertising revenue, user rewards (including gifts, props, etc.), and cooperation with game companies and peripheral manufacturers. According to insiders, advertising and other income can not fully cover the cost of most live broadcast platforms, and many live broadcast platforms still rely on "financing" support.

　　In March of this year, Betta TV, the live broadcast platform, announced that it had received over $100 million in financing from Series B led by Tencent, and both Series A investors Sequoia Capital and Nanshan Capital will continue to invest; In February of this year, ImbaTV announced that it had won the investment of heroes’ mutual entertainment; At the end of last year, the live broadcast community Fire Cat TV announced that it had obtained the $10 million Series A financing of Youku Tudou. In November last year, the game live broadcast platform Dragon Ball completed nearly 100 million US dollars of financing, which was led by Youjiu Games and followed by Tencent. In December last year, virtual hall, a live video platform, won the B round of RMB financing & HELIP; … Many cases show that the game live broadcast platform is booming in financing, and financing is also the way for the live broadcast platform to survive.

　　Supervision

　　The "anchor blacklist" is still being updated.

　　In January of this year, Betta TV was "live broadcast". Previously, the platform was repeatedly exposed to indecent videos and anchor large-scale live videos; In addition to fighting fish, many live broadcast platforms also have similar problems, and the supervision of live broadcast platform content has become a common concern of the industry and the government.

　　In March of this year, the National Office for Combating Pornography said that in view of the recent situation of pornographic and vulgar online broadcast platforms, the National Office for Combating Pornography coordinated the deployment of the National Network Information Office, the Ministry of Public Security, the Ministry of Industry and Information Technology, the Ministry of Culture, the State Administration of Press, Publication, Radio, Film and Television, and other departments, and seriously dealt with the responsible persons and units involved in the alleged dissemination of obscene videos, such as betta "live broadcast". At the same time, the monitoring of major live broadcast platforms should be strengthened. For example, the Ministry of Public Security has set up cyber security police offices on YY and other key live broadcast websites, and the Ministry of Industry and Information Technology has organized technical forces to conduct information security assessments on more than 50 mainstream live broadcast platforms at home and abroad, and timely cooperated with relevant departments to do a good job in handling illegal and illegal information of live webcasting according to law. In addition, it also urged all localities to seriously deal with illegal live broadcast platforms, investigate the legal responsibilities of relevant personnel and units, and coordinate relevant departments to suspend business for rectification until it is closed.

　　In addition to government departments to increase punishment, industry self-discipline is also an important aspect. In April this year, a number of webcasting platforms jointly issued the "Beijing Webcasting Industry Self-discipline Convention". It is understood that the "Convention" was jointly drafted by the Beijing Cultural Law Enforcement Corps and the Beijing Network Culture Association. The contents include that anchors need real-name authentication, live webcasts should be kept for no less than 15 days, and no registration channels should be provided for anchors under the age of 18. At the same time, a number of anchors are included in the "anchor blacklist", and the blacklisted anchors will no longer be employed by the webcast platform, and this list is still being updated.

　　Text/reporter Wen Wei for the picture/vision china

On the eve of New Year’s Day in 2024, the three-hour press conference of Xiaomi Automobile wrote a strong footnote for the automobile industry in China in 2023. Just like many press conferences in the Internet age, a series of classic quotations from Lei Jun, founder, chairman and CEO of Xiaomi Group, broke through one community after another and spread faster than technology and product content. Subsequently, all kinds of analytical articles are flying like snowflakes. However, how did the foreign media, which have been paying close attention to the development of electric vehicles in China in recent years, focus on the Xiaomi auto conference? What do they all pay attention to?

China’s technology giants want to enter the top five in the global car industry.

First of all, foreign media pay special attention to Xiaomi’s goal of "becoming one of the top five automakers in the world". In his report, Reuters used the word "quickly" for Xiaomi’s goal immediately after the release of the first electric car. CNN reported that Lei Jun announced that he hoped to achieve this goal in 15-20 years.

Why did Lei Jun put forward this goal? Why are foreign media so sensitive to Xiaomi’s vow to enter the "top five"? Lei Jun once said that the top five brands in the world will hold more than 80% of the shares when summing up Xiaomi’s entrepreneurial thinking. That is to say, it will only make sense if they finally enter the top five in the global industry and ship more than 10 million units a year. "This will be extremely cruel competition." Bloomberg commented that Lei Jun believes that Xiaomi can shake the transportation industry just like shaking the smartphone market ten years ago.

Secondly, the foreign media will also focus on the entry of electric vehicles by China technology enterprises. The Wall Street Journal reported: "Apple is being overtaken by China’s smartphone competitors in the automotive field. Huawei and Xiaomi have launched electric vehicles for use with mobile phones. " CNN wrote at the beginning of the article, "Just a few days after Huawei launched another electric car, Xiaomi launched its first electric car, which shows that the efforts of China technology giants to join the electric car competition have begun to bear fruit."

At the press conference, Lei Jun didn’t start talking about the "operating system" and ecological concepts that technology companies are good at. Instead, what people see is a "good student" Lei Jun, who talks about motor, battery and die casting. I have to say that this is very "millet" in itself. Because the development of Xiaomi itself is an exploration of "manufacturing industry in internet plus", whether it is a smart phone or a smart car, Lei Jun emphasizes the need to adhere to the "triathlon"-hardware, software and Internet services simultaneously. This is also the capability characteristic of China technology enterprises compared with foreign technology companies, which can integrate upstream and downstream industrial chains, quickly and massively transform technology into actual products, and achieve a good customer experience. Therefore, it is understandable that foreign media pay close attention to the electric vehicle manufacturing of China science and technology enterprises.

In addition, foreign media naturally have a good understanding of the natural advantages of Xiaomi’s car. Reuters noticed that SU7, Xiaomi’s first electric car, would share the operating system with Xiaomi’s mobile phone and other electronic devices, and thought it would be an advantage for Xiaomi to attract customers. The US Consumer News and Business Channel (CNBC) reported that Xiaomi is famous for its smart phones and household appliances, which is a potential advantage area for Xiaomi, and Xiaomi wants to create a "full ecology of people, cars and homes".

Hard-core technology shapes game breakers.

Reuters also mentioned the "super motor" technology introduced by Xiaomi Automobile, which can provide faster acceleration speed than Tesla and Porsche electric vehicles. At the press conference, Lei Jun said that the goal is to create a beautiful, easy-to-open, comfortable and safe mobile smart space, and to be a dream cars comparable to Porsche and Tesla. In the era of always expecting subversion, Xiaomi has found two benchmarking targets, which at first sounds like nothing new. However, it is not easy to do. This means that Xiaomi should make progress in major technologies that can be intuitively experienced by the market.

In the complex automobile research and development and production, Xiaomi first solved some core problems of electric vehicles and made breakthroughs in key technologies with suppliers. For example, accelerate performance. Among the five core technologies released by Xiaomi Automobile this time, the first one is the super motor developed by Xiaomi. The motor has three generations of synchronous operation, mature generation, research and development generation and pre-research generation. Among them, the V6/V6s motor with a speed of 21,000 rpm has been mass-produced, and the V8s motor with a speed of 27,200 rpm has been mass-produced. It will be put on the bus in 2025, and the Xiaomi next-generation super motor with a pre-research speed of 35,000 rpm has applied for a patent. Xiaomi SU7 is equipped with V6/V6s super motor, of which SU7 Max version adopts dual-motor all-wheel drive, and the zero-speed acceleration is as fast as 2.78 seconds.

Another example is the battery, the core component of electric vehicles. Xiaomi CTB integrated battery technology integration efficiency will reach 77.8%, which is the first battery cell inversion design with better safety system and endurance. The cruising range of the two versions of Xiaomi SU7 under CLTC condition is 668km and 800km respectively. Lei Jun said at the press conference that as an automobile manufacturer with a factory in the north, Xiaomi Automobile will challenge the winter battery life.

In addition, another technology that has been in the forefront of the world is the 9100t integrated large die-casting equipment cluster independently designed by Xiaomi and its Titan alloy independently developed. This high-end manufacturing will help Xiaomi Automobile to improve manufacturing efficiency and quickly occupy the market in the future.

Halfway through the conference, the release of intelligent driving and intelligent cockpit technology began slowly. Lei Jun once again mentioned the strategy of building a "full ecological scene of people and cars", and said that the essence of intelligent driving is artificial intelligence. In 2016, Xiaomi began to invest in artificial intelligence and proposed that perception is the foundation. Therefore, the self-developed adaptive zoom BEV technology, large road model and super-resolution occupation network technology adopted by Xiaomi SU7 are all aimed at improving the visibility accuracy, perception accuracy and control accuracy in different driving scenarios.

On the smart cockpit, based on Xiaomi 澎湃 OS operating system, Xiaomi SU7 has realized the comprehensive sharing ecology from hardware to software, which not only can realize the five-screen linkage in the car, but also can realize the seamless connection of the mobile phone and the deep adaptation of the car.

Xiaomi builds a car and takes advantage of China’s talent development.

From March 30, 2021, Lei Jun announced to build a car to Xiaomi Auto Conference, which lasted for 1003 days. Lei Jun promised that Xiaomi would invest 10 billion US dollars to build cars in the next decade, with an initial investment of 10 billion yuan, and repeatedly stressed that it would invest ten times in research and development. At present, Xiaomi Automobile has more than 3,400 engineers and thousands of first-class technical experts at home and abroad in key fields. This practice of concentrating first-class talents in the industry and quickly achieving key technological breakthroughs is also very small.

Among them, Lei Jun introduced the Xiaomi design team at the press conference, which was composed of Li Tianyuan, the world’s first China designer of BMW, Qiu Zhen, a former senior foreign affairs designer of Mercedes-Benz German headquarters, and Shin, a former senior interior designer of BMW. The average industry working experience of the team is over 10 years, young and with ideas. Xiaomi’s body design, wind resistance solution and laser radar design scheme come from the team’s pursuit of natural inspiration, and the low-carbon and environmental protection travel concept has been considered since the beginning of the car. At the same time, it reflects that China automobile industry has participated in the development of global automobile industry for many years, providing opportunities and soil for the global development of outstanding automobile talents. Now, these talents will also become a new generation of trendsetters, seize domestic opportunities and better realize their ambition to build cars.

It is understood that Xiaomi SU7 is expected to be mass-produced in the first half of 2024. Lei Jun said that with the comprehensive empowerment of industrial hard technology, intelligent soft technology and artificial intelligence, Xiaomi Automobile will completely redefine the technology stack of the automobile industry. At the same time, we will also pay attention to what changes will take place in people’s travel life with the listing of Xiaomi Automobile. It remains to be seen how Xiaomi will enable the Internet to empower automobile manufacturing.

Special planning

Audit | Lu Changyin

Edit |?Li xundian

　　"Cash on delivery, 99 yuan." What will you do when the courier hands you such a package with the same mailing address, name and contact information? Recently, Nanjing police cracked a fraud case involving "cash on delivery" as a means to infringe citizens’ personal information and commit precise fraud, involving a total amount of 12 million yuan. The project police went to Zhengzhou, Henan Province to arrest 13 suspects involved in the case, including 6 employees of a courier company, which uncovered the "shady" crime caused by the "stubborn disease" of the delivery industry.

　　The scam was exposed.

　　Sixty-year-old aunt is "more real"

　　Accidentally lift the veil of new criminal gangs

　　In the early morning of July 23, Aunt Liu, a citizen of Nanjing, went into the Hanzhongmen Police Station of Gulou Public Security Bureau of Nanjing Public Security Bureau to call the police. It turned out that when she went shopping the day before, her daughter signed a cash on delivery express in 99 yuan for her. "My daughter’s name, address and telephone number are all right, and she paid the money without thinking. But I didn’t buy online at all recently. When I opened it, it was a solar wall lamp, which was worth more than ten yuan at most. Isn’t it obvious that I was cheated? " Aunt Liu said that she called the sender’s phone number on the courier, but no one answered, let alone return the goods for a refund.

　　"Originally, my family advised me to forget it. If it was less than one hundred dollars, I would admit that I was unlucky, but I thought about it all night and I couldn’t figure it out. How did these people know my personal information? Are there many people like me who have been cheated? There are not many 99 yuan, and if it is gone, it will be gone. But if everyone does not call the police, these scammers will let them go unpunished? " Aunt Liu said. And her doubts and trueness have touched the keen nerves of the police, such as accurate personal information, small-scale widespread casting of nets, and goods with unequal value … … The characterization labels of these cyber crimes all point to new fraud crimes.

　　After receiving the report, the Party Committee of Nanjing Public Security Bureau attached great importance to it, and the Netan detachment of Nanjing Public Security Bureau dispatched elite police force to form a task force with Gulou Public Security Bureau to carry out case detection. The project police went to Zhengzhou, Henan Province to investigate according to the mailing address on the courier.

　　The case is amazing.

　　The courier and the illegal e-commerce are in cahoots.

　　Actually moved the company computer to steal citizen information.

　　After investigation, Zheng, a legal person of a technology company in Zhengzhou, has been engaged in e-commerce promotion business in the early years, and promoted the company’s products through the "push and implantation" of well-known network platforms. Zheng worked hard to get a job, and when chatting with the courier salesmen Liu and Wei, who had been familiar with long-term cooperation, he suddenly got the idea.

　　"Your courier company internal system can not find all customer information? You provide it to me, and I will spread the net widely in the way of cash on delivery, so that I can save the cost of advertising operation, and your delivery volume will go up, so that performance pay will come. I will give you 5 points at the end of the year. " Zheng and the courier discussed this.

　　The two sides hit it off, and driven by the "win-win" interests, a clear division of labor was formed, with Zheng supplying the goods, Liu stealing the data, Wei doing the after-sales work and Luo doing the coolie, each showing its strengths and being meticulous.

　　Because Liu is the leader of the express delivery salesman and is familiar with the operating system of the company, he has obtained the keys of three sales managers and stole customer data with their connivance. Wei is timid and shy, so it is appropriate for him to be responsible for the after-sales appeasement work. Luo is mainly responsible for picking up goods from Zheng’s company warehouse. What shocked the police was that two-thirds of the steps in the whole crime process were actually completed by the courier company.

　　Because it is getting easier and easier, and because of the huge delivery volume, the average daily delivery is 5000 pieces. Finally, the three people were so mad that Liu moved the computer with the company’s internal system to Zheng’s office and directly imported the accounting delivery name. The generated express bill was like running water, hundreds of meters long. Luo directly drove the truck of the courier company to Zheng’s warehouse, and hired more than a dozen laborers to find goods, pack, pack, label and scan together. Wei has a precise grasp of the victim’s psychology, and one in a thousand people can meet a more difficult one. In case the victim goes to the local express delivery point to make a statement, he will privately negotiate with the dispatcher for a refund.

　　Police reveal secrets

　　The suspect is very precise about the victim’s psychology

　　A courier bill hides the triple smoke screen.

　　According to the police investigating the case, in June this year, Liu, Wei and Luo only received performance pay linked to the number of shipments from their courier companies, with a per capita salary exceeding 50,000 yuan. Then, Liu steals user data. Does the company have no supervision and early warning? The police said that this is because there is a "stubborn disease" in the delivery industry.

　　It turns out that the courier company has many branches all over the country, and each branch has competition in the volume of delivery. In order to get the first place in the performance ranking, all branches will try their best, which is why all three department managers of Liu are conniving at his criminal behavior. In this regard, the relevant person in charge of the courier company said: "This kind of industry ills is not the existence of our courier company, but we will vigorously cooperate with the police to find out the ghost of the company and conduct self-examination. In the future, we will take the warning and force the supervision and rectification to prevent the delivery industry from falling into the hardest hit area of cybercrime. "

　　"The criminal suspect has grasped the victim’s psychology very accurately. This courier list hides the triple eye-catching method and accurately pokes the difficulty and pain of the current consumer rights protection." Jiang Guangdong, the captain of the Netan detachment of Nanjing Public Security Bureau in Gulou District, said that this kind of fraud also has its own "model".

　　The first heavy cover-up method of Smith — — Shipper’s name: fictional, this need not be explained too much, because as a victim, it is impossible to verify the authenticity of a name. But "dare to leave your name" itself is a powerful psychological hint of authenticity.

　　The second cover-up — — Shipper’s phone: This number looks like a fixed phone, but it is actually a mobile communication terminal, which is the "PHS" that was widely used in earlier years and has now been eliminated. When the victim made this call, there was basically no answer. The reason why the suspect doesn’t simply fill in an empty number is to confuse the victim, because if it is empty, the victim will immediately react and be cheated and choose to call the police. Only when the same number is dialed repeatedly throughout the day will the phone be connected. In order to appease the victim’s emotions and prevent him from waking up and calling the police, the suspect will use various excuses such as sending the wrong goods and returning the goods to delay the war.

　　The third diversion — — Shipping address: According to the investigation of the task force, the address left by the suspect on the express bill is a science and technology industrial park, and the real suspect’s address is actually next door to this industrial park. The reason for this setting is as follows: first, the industrial park itself is confusing and looks like the location of a formal company; Second, it is hidden in the city. This industrial park covers an area of more than ten acres, and the address does not indicate which area, so it is impossible to deliver it if you only follow this address.

　　However, "no matter how cunning the fox is, it can’t escape the hunter’s eyes." This criminal gang was finally detected by the Nanjing police and 13 suspects were arrested. (Yangzi Evening News/Yangyan reporter Mei Jianming correspondent Ning Gongxuan)

　　Xinhua News Agency, Xi ‘an, May 26th Question: Re-explore Bailuyuan Folk Village: Why is "online celebrity Town" "Handsome for Three Seconds"?

　　Xinhua News Agency "Xinhua Viewpoint" reporters Jiang Chenrong and Li Yanan

　　Recently, a "Death List of Characteristic Towns in China" was widely circulated on the Internet, and Bailuyuan Folk Culture Village was among them. This once "online celebrity Town" declined rapidly in recent years, with shops closed and tourists hard to find.

　　In May 2016, Bailuyuan Folk Culture Village, which claimed to have invested more than 300 million yuan and covered an area of 1,200 mu, opened in Lantian County, Shaanxi Province, and became the "top stream" in the tourism market in Xi ‘an that year with the attitude of "overnight success", with the daily reception of tourists reaching 150,000.

　　Now, when the reporter walked into Bailuyuan Folk Culture Village again, this closed folk culture village was basically deserted, all the merchants closed down, construction waste piled up in the roadway, and the park was overgrown with weeds.

　　From "red overnight" to "handsome for three seconds", the lessons of Bailuyuan Folk Culture Village are worth pondering.

　　The former "online celebrity" scenic spot is now overgrown with weeds.

　　The Bailuyuan Folk Culture Village Project is invested and operated by Shaanxi Weishui Cultural Industry Investment Co., Ltd. In the scenic area, five or six rows of brick bungalows and other facilities are built according to the characteristics of Guanzhong dwellings and villages, which are used to open folk snack bars, non-legacy workshops, tea culture squares and so on.

　　Under the blessing of "White Deer Original Fever", the White Deer Original Folk Culture Village, which is only 30 kilometers away from the main city of Xi ‘an, was very popular when it opened. According to public information, it ushered in 120,000 passengers on the opening day; During the 2017 New Year, the number of tourists received daily reached 150,000. On holidays, due to the large passenger flow, there are even long traffic jams around the scenic spot.

　　However, the good times did not last long. A teahouse operator in the folk culture village said in an interview that in the first year, when the business was at its best, there were 22 employees in the teahouse, including three cashiers alone. But in the second year, the passenger flow decreased obviously, and the business was far less than that in the first year. "This place is a selling point to eat, and it is not necessarily delicious elsewhere. People don’t want to come once or twice." The operator said.

　　In 2019, according to the statistics of Bailuyuan Management Committee in Lantian County, Bailuyuan Folk Culture Village has less than 1,000 tourists every day, and many businesses are closed down. In August 2019, Bailuyuan Folk Culture Village was closed.

　　The reporter visited recently, and the former "online celebrity Town" has been basically ruined, some buildings have been demolished, and the whole folk village is almost empty.

　　According to the staff of Bailuyuan Management Committee in Lantian County, the investment of 350 million yuan in Bailuyuan Folk Culture Village, which was previously rumored on the Internet, was calculated according to the original planning of the third phase. After the investment of 108 million yuan in the first phase, the operators did not see the situation well and did not continue to invest.

　　The staff of Lantian County Natural Resources and Planning Bureau said that Bailuyuan Folk Culture Village has been transferred to Xi ‘an Lancheng Ideal Town Construction Management Co., Ltd.. The initial planning of the new owner is to build a high-end kangyang cluster on the original site of Bailuyuan Folk Culture Village based on the excellent local natural environment. However, because the land and space planning of Lantian County and the overall planning of Bailuyuan in Xi ‘an are in the process of preparation, the project is currently in a state of suspension.

　　There are many problems behind the popularity.

　　Why does a "top flow" scenic spot say that it will die if it dies?

　　The first "hard injury" is illegal land use. In December 2016, a number of projects, including Bailuyuan Folk Culture Village, were notified at the relevant law enforcement supervision and inspection warning interview held by the Shaanxi Provincial Government due to unauthorized illegal land occupation. The staff of Lantian County Natural Resources and Planning Bureau said that the 498 mu of land planned by Bailuyuan Folk Culture Village was built without approval. After being notified, the local land department dismantled some illegal construction projects, and then in 2017 and 2020, 321 mu of land was approved, and the rest of the land procedures were being processed.

　　Secondly, there is a lack of planning and homogeneity. With the IP craze of "Bailuyuan", in just two years, six cultural tourism projects, including Bailuyuan Folk Culture Village, Bailuyuan Film and Television City, Bailucang and Bailuyuan Landscape Agriculture Park, have gathered on Bailuyuan, which is only over 200 square kilometers, excluding other similar rural tourism projects.

　　The cluster of homogeneous projects is inseparable from the blind investment promotion and lack of planning guidance by the local government. Zhang Yan, a researcher at Shaanxi Academy of Social Sciences, said, "How can so many tourism projects be carried on a small white deer plain? This in itself has formed intra-regional competition and dispersed passenger flow, and many cultural tourism projects are doomed to survive. "

　　In the future operation, the commercialization is serious and the connotation is hollow. Many tourists said that Bailuyuan Folk Culture Village "won’t go again after going once", because there are some tourism products that can be seen everywhere except Guanzhong snacks, and there is nothing new.

　　Experts said that the Bailuyuan Folk Culture Village can’t see Guanzhong culture and local folk customs, which can’t meet the needs of tourists to "pin their homesickness" and is engaged in the commercial operation of quick success and instant benefit.

　　Cui Ning, chief planner of Shaanxi Tourism Design Institute, said: "In recent years, there has been an upsurge of cultural tourism construction relying on folk customs and folk customs in various places, and the idea is very simple — — Build an antique street and someone will come naturally. But this is actually ‘ Pat your head ’ Did not consider what the connotation of the project is and where the innovation points to attract passengers are. "

　　The failure to balance the distribution of interests with merchants and villagers during the implementation of the project is also an important reason for the rapid decline of folk villages.

　　The land occupied by Bailuyuan Folk Culture Village originally belonged to Tianpo Village, Ancun Town, Lantian County. The villagers here told reporters that some villagers did not agree with the initial land lease and subsequent land acquisition. Due to land occupation and compensation, villagers have repeatedly clashed with folk village operators.

　　"After the completion of the folk village, the shops in the park are not allowed to be rented by our local villagers, but are rented to foreigners, and only a few villagers apply for jobs such as cleaning." Another villager in Tianpo Village said.

　　A villager told reporters that there are 10 people in his family. In 2020, he received more than 600,000 yuan in compensation for land acquisition, but the land at home is now less than one point. He and several villagers have repeatedly reported to the petition department of Lantian County, "Our appeal is to either return our land or we will refund the compensation; Either hand out the monthly living expenses in 200 yuan promised to the elderly over 60 at the time of land acquisition — — I am 64 years old this year and have never received it once. "

　　In this regard, Ancun Village cadres said that the building of Bailuyuan Folk Culture Village was mainly built on the villagers’ old homestead, and the land acquisition involved less than 430 villagers in two groups of Tianpo Village. After the land acquisition, the per capita cultivated land was less than 1 point, so 200 yuan’s land-lost subsidy was paid to the elderly over 60 every month. At present, the plan has been reported to the county and is under study.

　　The construction of characteristic towns needs both "form" and "soul"

　　Tourism experts said that in recent years, "cultural tourism fever" has arisen, and many places are keen on attracting cultural tourism projects and creating landscapes everywhere. Many projects do not respect the laws of the market and industry, and they are launched vigorously, and they are miserable and miserable.

　　"Tourism planning must comprehensively consider the resource endowment in the region and provide scientific guidance for tourism projects." Zhang Yan said, "Good planning must rely on qualified and experienced experts and institutions. After the planning is completed, we must ensure that it is truly implemented."

　　Secondly, we must highlight the "characteristics" and closely combine the construction of scenic spots with local culture.

　　"Not all places can be landscaped, not just building an antique street or a scenic spot." Zhang Yan said, "The natural landscape environment and profound cultural accumulation are the best destinations for cultural tourism projects."

　　Cui Ning said that the development of characteristic towns should follow the laws of the market, and it should come naturally. It is also necessary to differentiate positioning and emphasize one town and one characteristic.

　　Experts in the industry say that to build a characteristic town, we should have a long-term vision and the boldness to make it a "century-old project" to avoid quick success and excessive commercialization. Many successful characteristic towns at home and abroad have been over a hundred years, and their experience is mainly not to follow the trend and spend money, but to rely on patience and creativity, building one brick and one tile, cultivating one grass and one tree.

　　Experts reminded that the construction of characteristic towns must focus on both "form" and "soul", and effectively combine the construction of characteristic towns with rural revitalization; Industrial development should set up some mechanisms to protect the interests of villagers, so that local people can really benefit from the development of characteristic towns.

Screenshot of social platform

□ Chutian Metropolis Daily’s most eye-catching journalist Yang Jinying

In order to find a companion on the trip, some people want to find someone to share the cost of accommodation and food. This year, it is quietly popular to find a "partner" to travel together. Searching on social platforms, you can find many posts looking for "travel partners".

However, it is not easy to find a suitable "travel partner". In addition to the same time and place, it is best for both sides to have the same consumption level. In addition, if you find a "partner" carelessly, you may also encounter fraud. Professionals remind you not to trust netizens too much. Money fraud is small and personal risk is big, so be cautious.

Guo Bin, a lawyer of Guangzhou Jinqiao Baixin Law Firm, reminded that when looking for a travel partner online, you must verify the identity information of the other party, keep the corresponding chat records, transfer records and other evidence, and ask the relevant departments for help in time if you encounter illegal and criminal acts.

"Travel partner" should find people with the same frequency.

Mr. Chen from Shanghai is 25 years old and just left his job. In July, he posted in Xiaohongshu looking for "squatting male travel partners", and soon hundreds of people privately believed him.

After some consideration, Mr. Chen finally chose Lin Si (a pseudonym), a boy who is similar in age and has basically the same travel goals, and is also willing to introduce his personal basic situation to him as a "travel partner".

In early July, they embarked on a journey to Guangdong and walked through the streets of Chaozhou and Shantou.

On the last day of the trip, the two settled the accounts of the trip and shared the expenses. During the trip, the two did not disagree on the cost. The "big accounts" such as hotel room money and train tickets were basically covered by Lin Si first, and then shared equally; For "small bills" such as eating and taking a taxi, the two take turns to pay. As for the more trivial drinks, neither of them cares too much.

For Mr. Chen, this trip with his partner was very enjoyable. Besides playing, he also made friends. They kept in touch, and then Lin Si traveled to Tibet and sent him a postcard. He said that he would try to find a tourist partner to play with later.

Not everyone can find a "travel partner" smoothly. In the little red book, the reporter found that many bloggers found no results in finding a "partner".

In April this year, Ms. Chen from Guangdong and her "travel partners" broke up before they left. Ms. Chen said that after she posted a post in Xiaohongshu looking for a "partner", two qualified female college students contacted her, hoping to accompany her. However, since the May Day holiday was approaching when the three of them were together, the source of train tickets was tight, and they didn’t grab the train tickets, so the travel plan could only be stranded.

Although she failed to travel together, Ms. Chen felt that she had no regrets. In the communication, she felt that she was not consistent with the other party’s consumption view. Both partners were college students and hoped to travel in poverty. And she has worked for two years and has a certain savings. If she always has to accommodate each other on the way out, she will not be too happy if she is wronged in accommodation and food.

In the little red book, there is also a lot of content in Tucao’s "travel partner". Some bloggers spit out the "travel partner" and regarded her as a "mother", always ordering people to do things, and even "erasing zero" for themselves when sharing the expenses, which made people feel disgusted. Netizens in the comment area have said that after reading the post, they feel that the quality of "tourism partners" is mixed, and it seems that they still need to polish their eyes.

Mr. Chen, who has successful experience, suggested that looking for a "travel partner" is actually looking for a person with the same frequency. This "same frequency" not only means that the time and place of travel should be consistent, such as identity, age, personality, spending power and so on. Therefore, it is necessary to fully understand and communicate beforehand.

Someone cheated in the name of finding a partner.

With the popularity of finding "travel partners" on social platforms, a new type of fraud has emerged to defraud money in the name of finding "partners".

In early September, Ms. Zhao and a friend planned to travel to Xinjiang, so they posted on Little Red Book, asking everyone to provide some strategies for traveling to Xinjiang. Many people believed her privately after seeing it.

A woman named Honghuaer (a pseudonym) claimed to rent a business car with her friends and invited Ms. Zhao and her friends to share the expenses.

Honghuaer said that she can book a room in Kanas, but because it is the tourist season, she needs to make a full reservation. The other party asked Zhao Nvshi to transfer a deposit of 3,000 yuan. Without much thought, Ms. Zhao chose to trust the other party and let it arrange, so she transferred the deposit to the other party.

After Zhao Nvshi transferred the money, Honghuaer didn’t tell her which hotel, when and at what price, and refused to show her plane ticket to Xinjiang.

Because she has never received the reservation information from the other party, Ms. Zhao realized that she might be cheated. When looking for Honghuaer to refund the deposit, she grinded for a few days. Honghuaer only showed the record of transferring 2860 yuan to the hotel and refused to refund the deposit.

Zhao Nvshi shared his experience of being "cheated" on the Internet. Some netizens said that they had encountered a similar situation and suspected that the other party might be a "child care" in a hotel or travel agency.

Ms. Luo, a senior tour guide from Henan, told Jimu journalists that regular travel agencies would never have such a problem, at least she had never heard of such an operation. "But it is not clear whether some low-cost groups or informal tour guides will do this."

Ms. Luo told the reporter that at present, among the tour group tourists she brought, she has never met a "travel partner", and generally she travels with relatives, friends and colleagues. She cautioned against trusting hotel or travel reservations made in one’s own name. "If even a regular tour group can’t book a hotel, let alone an individual?" Ms. Luo said that travel is no better than online shopping, money is cheated less and personal risks are greater, so be cautious.

Keep your eyes open when looking for a "travel partner"

Recently, the topic of "Little Red Book Travel Partner Post is accused of being involved in pornography" was posted on Weibo Hot Search. Some netizens found that "traveling with children, all-inclusive expenses" is becoming a code word. Extremely popular journalists searched on the platform of Xiaohongshu, and found that there are indeed many accounts with "gender as male" who limit the other party’s gender to female when posting posts looking for "travel partners", and some people call them "intentional private chat".

In this regard, Xiaohongshu officially responded that the platform attaches great importance to it. At present, it has carried out a full-scale review of the notes related to the "travel partner" in the station, and has not yet located the problems reflected by the users mentioned in the article. Once the illegal content is verified, it will be dealt with seriously according to the law. At present, the warning message of "travel, safety first" has been placed on the "travel partner" search interface of Xiaohongshu.

How to protect your rights and interests when looking for a "travel partner"? Guo Bin, a lawyer of Guangzhou Jinqiao Baixin Law Firm, told Jimu journalists that recently, the financial risks that often occur in "tourism partners" include falling into consumer traps such as black travel agencies and being defrauded of property; Personal safety risks include sexual assault and other risks brought by exciting projects. Therefore, Guo Bin suggested that after confirming the "partner" online, real-name registration system should verify the identity information of the other party as much as possible. For those involving financial expenses, try to confirm them in written form such as WeChat chat and SMS. If you encounter losses or criminal acts, it is recommended to save the corresponding chat records, transfer records and other evidence at the first time and ask the relevant departments for help in time.

　　Core reading

　　On January 21st, the results of the second batch of centralized drug procurement organized by the state were released, and 32 varieties were successfully purchased, with an average price drop of 53% and the highest drop of 93%. Many drugs selected this time are commonly used by ordinary people, involving diabetes, hypertension, colds and fever, etc., and more patients will benefit.

　　The commonly used drugs such as Baitangping for diabetics, indapamide tablets for hypertensive patients and acetaminophen for colds and fever have been reduced by more than half!

　　On January 17th, under the guidance of the National Medical Insurance Bureau and other departments, all provinces (autonomous regions and municipalities) and Xinjiang Production and Construction Corps formed a procurement alliance, and the second batch of centralized procurement of drugs organized by the state was carried out in Shanghai, resulting in the result of quasi-winning. 32 varieties were successfully purchased, and compared with the lowest purchase price in the alliance area in 2018, the average selected price decreased by 53%. On January 21st, the result of the election was officially released.

　　The highest drop in drug prices reached 93%

　　Of the 33 varieties collected this time, 32 were successfully purchased, and a total of 100 products were selected. 122 enterprises participated, resulting in 77 enterprises to be selected. Compared with the lowest purchase price in the alliance area in 2018, the proposed bid price dropped by an average of 53%, with the highest drop reaching 93%.

　　After this round of centralized collection, it means that there are more commonly used drugs to reduce prices, that is, 25 drugs selected before, and 32 varieties this time. The 32 varieties contain many drugs that people are familiar with, such as acetaminophen, antibiotics amoxicillin, clindamycin hydrochloride, azithromycin and cefradine, acarbose and glimepiride for diabetes, metronidazole tablets for toothache, indapamide tablets for hypertension and bisoprolol fumarate. The price reduction of these commonly used drugs will benefit more patients. For example, Bayer Acarbose Tablets (50mg30 tablets), the original drug, with the trade name of Baitangping, is used in a very large amount among Chinese diabetics. This quotation is 0.18 yuan per piece, with a drop of more than 90%.

　　On the 17th, 122 of the 33 enterprises preparing to purchase varieties declared their prices, including the original research drugs and generic drugs that passed the consistency evaluation. Four original drugs were significantly reduced in price, and they were successfully shortlisted for the selected results.

　　This centralized procurement is still the general idea of "national organization, alliance procurement and platform operation", adhering to the principles of purchasing with quantity, integrating recruitment and procurement, and ensuring use, and taking conformity evaluation as the condition for the shortlisting of generic drugs. Medical institutions and retail pharmacies designated by medical insurance can participate voluntarily.

　　"The second batch of state-organized centralized purchasing manufacturers can be multiple, up to six, maintaining moderate competitiveness. According to the number of selected manufacturers, the dosage is agreed to be 50% to 80% respectively. At the same time, maintain a reasonable price gap between different selected enterprises for the same drug. Among the short-listed manufacturers to be selected, the lowest quotation is given priority to two regions to ensure the dosage and protect the enthusiasm of enterprises. " Ding Jinxi, a professor at China Pharmaceutical University said.

　　In the next step, all localities will focus on the implementation of the selected results, and patients are expected to use the selected drugs from April this year.

　　Guaranteed dosage of low-priced drugs

　　In the "4+7" pilot project, the original drug appeared "patent cliff" for the first time, and the price was greatly reduced. This collection was not unexpected. For example, the price of acarbose, Bayer’s diabetes drug, was reduced by more than 90%, and meloxicam tablets, Boehringer Ingerham’s drug for rheumatoid arthritis, was reduced by more than 80%.

　　However, some drugs that were originally low-priced in history have returned to low-priced positions in this collection, and the dosage has been guaranteed to ensure a stable supply. For example, acetaminophen is 0.03 yuan per tablet, metronidazole is 0.05 yuan per tablet, and amoxicillin is 0.05 yuan per tablet.

　　These prices are just a few cents, but they are not generally used by people. This is because for the convenience of bidding, enterprises quote in the smallest unit of preparation (tablets, granules, sticks and bags), while in real life, people pack drugs in boxes, bottles and other units. For example, the centralized purchase of acarbose from an enterprise, the proposed bid price of 0.18 yuan is the price of each tablet, while patients buy it in boxes, and the converted price is 5.42 yuan per box.

　　So, are these prices higher or lower than international prices?

　　Guangdong dongyangguang pharmaceutical co., ltd, in this centralized procurement, three products were shortlisted, and two products were ranked first, which was the lowest among the prices to be selected for this variety. Two products to be selected are moxifloxacin hydrochloride and olmesartan medoxomil, which were originally sold abroad and just listed in China. Among them, the proposed bid price of moxifloxacin hydrochloride is 6.66 yuan.

　　According to Chen Yangui, the executive director of the company, the centralized purchasing organized by the state has made the market return to rationality. The company has strong technical force and strong supply chain, and it has great advantages to return to the domestic market, so it participated in the second batch of centralized purchasing. "The quotation for the shortlisted qualification is similar to that in the European and American markets."

　　Inquire about the price of moxifloxacin hydrochloride of the same specification abroad, and the public price is RMB 8 yuan and 9 yuan. Feng Chang, a professor at China Pharmaceutical University, explained that the actual settlement price is often lower than the public price, and China has a large market share, so there is not much difference between the two. "Enterprise quotation has its own development strategy considerations, which are normal market behaviors."

　　Some experts estimate that in the past, the price of generic drugs in China was more than twice the international price. After purchasing with quantity, it returned to the international normal price. Expert research has found that the part that is higher than the reasonable price occurs in the intermediate link, which is not included in the quality links such as production and research and development. Squeezing out this part of water will not affect the quality of drugs, nor will it affect the development of enterprises.

　　An original research drug of Boehringer Ingerham, which has been on the market for more than 20 years, entered the scope of the proposed selection this time. The drug has already passed the patent period. Although the price has been reduced by 80%, the company originally sold it mainly in Shanghai, Beijing and some provincial capitals. After entering centralized purchasing this time, the sales market has expanded to half of China. "We actively participate in and cooperate with China’s national policies." Zeng Chenghui, head of the company’s regional expansion business department, said.

　　The person in charge of the National Pilot Office and the Joint Procurement Office believes that the main reasons for the sharp price reduction of selected drugs are as follows: the state organizes centralized procurement and use of drugs, which truly realizes the integration of procurement with quantity and recruitment, and gives clear expectations to pharmaceutical manufacturers, which is conducive to their independent quotation and declaration according to the purchase volume, squeezing out unreasonable virtual space; Further improve the procurement rules, and realize the function of market price discovery through open and sunny competition; Timely settlement of payment for goods significantly reduces the capital cost of enterprises and leaves room for price reduction.

　　By purchasing with quantity and ensuring the use, enterprises no longer need to carry out sales public relations, "a batch of low-priced drugs ‘ Resurrection ’ It is also a return to international practice. " The person in charge said.

　　The burden on patients is significantly reduced.

　　According to the person in charge of joint procurement, the "4+7" pilot project and expansion are progressing smoothly.

　　The implementation of procurement in pilot cities exceeded expectations and the agreed procurement volume was completed ahead of schedule. By the end of December 2019, the average procurement progress of 25 "4+7" pilot areas for selected drugs was 183%, and the selected drugs accounted for 78% of the purchases of drugs with the same generic name. All the expanded areas have started to implement the results of the expanded procurement in December, and patients all over the country have used the drugs selected by centralized procurement with high quality and low price.

　　Due to the sharp drop in prices, the burden on patients has been significantly reduced. In addition, judging from the situation in the "4+7" pilot areas, the proportion of people using generic drugs and original drugs that have passed the consistency evaluation has greatly increased from about 50% to over 90%, which has significantly improved the quality level of people’s drug use.

　　Chen Qiulin, director of the Social Security Research Office of the Institute of Population and Labor Economics of China Academy of Social Sciences, said that the centralized drug procurement organized by the state is different from the previous recruitment, and it is beneficial to patients, doctors, enterprises, medical insurance funds and other parties, forming a benign mechanism. "Centralized procurement based on the consistent evaluation of quality and efficacy has prompted enterprises to return to cost and quality competition and fundamentally improved the ecological environment of the pharmaceutical industry. At the same time, it becomes a push ‘ Three medical linkage ’ The important entry point, policy connectivity and synergy, play a superposition effect. "

　　The person in charge of the pilot office said that the next step will be to establish a normalized and standardized centralized procurement system based on the improvement of the "4+7" pilot and expansion and the experience of the second batch of countries in organizing centralized procurement and use of drugs, and to include more products in centralized procurement. "Let the new procurement model, marketing method and industry ecology become the leading forces."

　　According to Ding Yilei, deputy director of the Price and Procurement Department of the National Medical Insurance Bureau, the scope of centralized procurement was fully covered, and the varieties with sufficient competition and stable supply were selected for one tender and national implementation, and the rules were further improved. "In the future, according to the practice of this round of centralized procurement, the centralized procurement of drugs organized by the state will be normalized, and qualified varieties will be included in the scope of centralized procurement." (Our reporter Li Hongmei.)

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Wherever Hua Xizi goes, it is all oriental aesthetics.

Since its establishment, Hua Xizi has fully integrated the elements of the national tide into the brand, and at the same time, taking advantage of the live broadcast room in Li Jiaqi, it has once become a model of the rise of the national tide brand.

But on the other hand, it frequently overturned on loose powder, cleansing oil and eye shadow. Hua Xizi’s oriental makeup gift box is still "crying" for many girls in the little red book. The ancient high-end Huaxizi, which is understood, seems to be lacking in modern high-end.

Interestingly, however, the sales of Hua Xizi are still very high.

Hua Xizi’s Success Password: Guofeng Marketing Meets Li Jiaqi.

Hua Xizi was founded in 2017. "Flower" means to raise makeup with flowers, and "Xizi" is named after Su Dongpo’s "Want to compare the West Lake with the West Lake, it is always appropriate to make light makeup and heavy makeup", and "Oriental makeup, raise makeup with flowers" is also the brand concept of Hua Xizi. It can be said that Hua Xizi is full of national style from name to concept, and the element of "Oriental women" is engraved in products and marketing.

For example, concentric lock lipstick, Shouwu eyebrow pencil and Songyan butterfly feather mascara … seem to add these beautiful national style prefixes, no matter what color number or model, as long as they are used, they are "the beauty of the East". In addition to the originality of the name, Hua Xizi integrated the national style elements and techniques such as "micro-carving" into the packaging design, and introduced carved lipstick, even combined with ceramics. It can be said that Hua Xizi’s positive innovation around the national style and clear brand positioning under a certain cultural label are really lacking in old domestic products such as Perfect Diary, Appropriate Herbal Medicine and Nature Hall.

At the same time, in the choice of spokespersons, from kiku, a "four thousand-year-old beauty", to Du Fu, a supermodel with an antique appearance, to Liu Shishi, who is gentle and classical in temperament, and Charlie, who is moderately superior to the national songs, everyone has just combined with "Oriental Aesthetics".

Not only are the products and spokespersons very "national style", Hua Xizi actively promotes more and more users to participate in the discussion of national style culture through marketing efforts, such as the discussion of national style topics such as "Charlie meets Hua Xizi", "Hua Xizi’s birds fly at the phoenix" and "Oriental Romance" initiated on the network platform, supplemented by online and offline national style advertisements, and the scenery is the same for a time.

As long as there is a "national style", is it "charming" enough? The answer may be yes.

According to a survey of more than 1,000 post-80s consumers in the first-tier to third-tier cities in China by Park Rui &Credamo, the minority circle that women are most concerned about has "national style". It can be seen that from the main consumer group of the younger generation to the women who are romantic about "national style until death", as a make-up brand, Hua Xizi chooses the right path, which will get twice the result with half the effort.

In addition, on the way of Hua Xizi’s rise, one person who has to be mentioned is Li Jiaqi. At the end of September 2019, Li Jiaqi was invited to become the chief recommender of Huaxizi, and deeply participated in its product research and development. Insiders of Huaxizi Company said, "Li Jiaqi said no, this product will not pass."

In Li Jiaqi’s public live broadcast, I also "bound" myself with Hua Xizi in numerous high-profile ways, such as: "I supervised them to polish the concentric lock lipstick last year", "Hua Xizi is getting better and better under the supervision of my Li Jiaqi" and so on.

According to institutional statistics, in 2020 alone, Hua Xizi appeared 77 times in the live broadcast room in Li Jiaqi. From the sales data, it took only 16 months for Huaxizi to go from a new beauty product that was difficult to enter the top 20 in Tmall sales in 2019 to a sales volume of more than 190 million yuan in 618 in 2020, ranking first in Tmall GMV.

Next, Huaxizi is still going smoothly. According to the data, in 2021, the highest monthly sales growth rate of Huaxizi reached 89.83%, and the single brand GMV exceeded 5.4 billion yuan, an increase of 80% over the previous year, making it the first local makeup brand. In overseas markets, Huaxizi has been sold to more than 200 countries and regions around the world, with a turnover of 14 million yuan, an increase of 286% over the previous year, pushing domestic products to the world.

The dilemma of Hua Xizi: neither high-end nor cheap.

As a new domestic brand, Huaxizi takes the people-friendly route in price, and the price is mainly 100-300 yuan, which also means that it does not belong to the category of high-end beauty cosmetics. It seems that Hua Xizi is also aware of this and doesn’t want to fight the price war any more, as can be seen from his "bad" behavior in this year’s double eleventh promotion.

Compared with other make-up brands, Hua Xizi only launched preferential activities such as "full dress plus gift", "buy 1 and enjoy 3" and "buy 1 and enjoy 7", and the preferential strength is not "double eleven" at all. In this regard, the relevant person in charge of Hua Xizi revealed: "Hua Xizi’s preferential strength in the traditional e-commerce promotion node has always been small, and the brand is still long-term and will not be excessively pursued.

Not only is he unwilling to lower the price, but Hua Xizi also wants to make a breakthrough in the unit price of customers. "Why can China brands only sell cheap prices? We want to break the price ceiling. " Fei Man, co-founder of Hua Xizi, said in an exclusive interview with the media that Hua Xizi must escape low-price competition if he wants to produce products with high creativity, high technology and high investment.

Hua Xizi’s practice of breaking the price ceiling first chose the Japanese market to practice. The price of Hua Xizi’s powder cake products in Japan is around 300 yuan, and the price directly catches up with Chanel’s cake products. In China, it is also trying to increase the unit price of customers on the basis of the price system that customers are used to. For example, 520 nodes launch concentric Qi Mei suits, and 618 and New Year Festival both launch Oriental Beauty dresses, with prices ranging from 520 to 1314. The unit price of customers is increased by combining products, but domestic customers do not pay the bill.

Relying on these gift boxes, Hua Xizi was "black and red" in the little red book. Many girls who received the gift boxes called "crying in the toilet". The point that everyone vomited was mainly in the exaggeration of formal design and no cost performance. The same amount would rather receive a high-end big-name single item.

Strangely, aside from the cost performance ratio, the gift box of oriental makeup is also a beautiful story about the national style, and the design inside and outside of the gift box is also close to the "national style". Why can this national style only poke the hearts of straight men, but it doesn’t work for girls?

Perhaps it is the user’s aesthetic fatigue, or it may be more rational. But for Hua Xizi, the premise of raising the price, as Fei Man, co-founder of Hua Xizi, said, is actually a product change. It is not enough to call it "high-end" simply because the price has increased or the packaging has become more exquisite.

There are two problems left over from history on the road of product innovation of Huaxizi. One is the lack of R&D investment. In order to achieve overtaking in corners, most domestic beauty brands choose the way of strong marketing investment to earn traffic, and quickly get out of the circle by creating online celebrity single products. Faced with numerous competitive pressures, Huaxizi naturally does not want to give up marketing traffic, which leads to the word-of-mouth waterloo for Huaxizi, who pays more attention to marketing than R&D; On the other hand, Huaxizi doesn’t have its own factory, so it is highly dependent on the foundry, and the foundry of Huaxizi also frequently appears "rollover" behavior. According to the information of Tianyanchi, the enterprises that Huaxizi has cooperated with for many times have been asked by the Market Supervision Administration twice to "take measures for rectification".

Although it is far from the "high-end" at present, it is actually a better way to enter the high-end market, because after several rounds of price increases, Huaxizi has already stepped out of the circle of parity, and the customer unit price of Huaxizi has risen to 150 yuan. In contrast, the customer unit price of Perfect Diary is distributed in the range of 50~70 yuan, which is really in the echelon of parity.

In China’s beauty market, there is still much room for the development of high-end products. For a long time, China’s beauty market has been occupied by foreign products, and high-end products are almost monopolized by international makeup brands such as Europe, America, Japan and South Korea, making it difficult for domestic beauty products to survive. Moreover, compared with international brands such as Dior, Saint Laurent and Lancome, which have been established for at least ten years, the domestic cosmetics brands with a short history, such as Hua Xizi, have lower strength in word of mouth, trust and cultural accumulation. However, the rise of the national tide has made users see that domestic products are not only a "substitute" for big brands, but even more cost-effective solutions are exported through product innovation, and product innovations are also emerging one after another. According to public data, Hua Xi Bio and Nature Hall.

Hua Xizi is actually changing. In early January, 2022, Hua Xizi announced that Villi Liang, the former chief technology officer of Huaxi Bio, would join his R&D team, and declared that he would invest 1 billion yuan in product innovation and basic research in the next five years. Prior to this, Hua Xizi built a number of research centers, including the Oriental Aesthetics and Space Innovation Center, with a total area of 6,000 square meters. This is an important measure for Hua Xizi to speed up the development of his own products.

Is Hua Xizi’s "Oriental Aesthetics" Reliable? The answer may still be related to whether its products can withstand the market test. Now, it seems that the direction of the national wind is actually correct, and it is also a "good agent" that is more suitable for Hua Xizi to form a unique recognition among many domestic brands of cosmetics. The reason for the gift box incident is actually that the behavior mode of emphasizing marketing and neglecting research and development makes Hua Xizi go more and more on the marketing road, resulting in the "beauty of the East" leaving only "the East" and the lack of aesthetic feeling.

But in the future, with the blessing of product innovation and the original user base, marketing ability and marketing resources of Huaxizi, I believe that it will eventually be able to embark on a road of its own high-end brand. At that time, the beauty of the East will really shine.END

References:

Zhao Wanli’s Research on Beauty Brand Innovation from the Perspective of National Tide Culture

Yang Xiaoman and Song Shaoyi, A Study on the Marketing Strategy of Guochao Beauty Brand under the Consumption Characteristics of Z Era —— Taking Hua Xizi as an Example.

Research on Communication Power "Research on Word-of-mouth Marketing Strategy of Huaxizi Based on 5T Theory"

Research on the Transformation and Development of Domestic Beauty Products —— Taking Hua Xizi as an Example by Business School of Chengdu University.

Box lunch finance "Hua Xizi’s Li Jiaqi Dependence"

Blue Media Exchange "How many more" Flower Xizi "can Li Jiaqi recreate"

Economic Observer Hua Xizi: "Abandoning" Li Jiaqi

Caught in a marketing siege, how long can Huaxizi bear the title of "Light of Domestic Products"? 》

See the column "Can the upstart makeup flower Xizi tear off the" online celebrity "label? 》

Xiangshan Technology "Fairy Brand Flower West Son, where is the future imagination?" 》

　　　　　　 CCTV News:

　　　　　　 [Keywords:] Hui Nantian

　　　　　　 According to CCTV-13 news channel "News Live Room", since the winter of 2018, it has been raining continuously in many provinces and cities in southern China, and the sun has become a rarity. In response to the continuous rainy days, many southern netizens not only spit out: It is not only the earth that wanders, but also the sun?

　　　　　　 Southern friends call this continuous rainy weather "going back to the south". "Returning to the South Sky" is a weather phenomenon in southern China. From March to April every year, the warm and humid airflow blowing from the South China Sea in China meets the cold air coming from the north of China, which makes the weather in southern China uncertain and very humid, with light rain or fog during the period, resulting in the phenomenon of "returning to the South Sky".

　　　　　　 Now everyone is most concerned about when this "longest rainy season" will end. Sun Jun, chief forecaster of the Central Meteorological Observatory, said that the continuous rainy weather has a great impact on agriculture, and at the same time it has a certain impact on people’s production and life, health and transportation in the southern region. It is expected that the rainy weather in the southern region will continue in early March, and the accumulated precipitation in many places is more than 50% than normal.

　　　　　　 Keywords: Post-holiday rent market survey

　　　　　　 According to CCTV-13 news channel "News Live Room", after the Spring Festival, the rent market in large and medium-sized cities such as Beijing and Hangzhou is more active. Regarding the trend of the national rent market this year, experts said that the housing rental market will remain in a relatively stable state.

　　　　　　 Liu Weimin, a researcher at the State Council Development Research Center, said: "I feel that with the policy orientation of" staying and not speculating "and a series of macro-control policies for housing being put in place, especially the main responsibility of local governments for real estate regulation and control, in some first-tier cities, including some hot-spot second-tier cities, we see that with the completion and launch of relevant policy-based housing products, the overall rental market will show a relatively stable operation trend under these backgrounds."

　　　　　　 [Keywords:] Demolition of "Mountain Villa"

　　　　　　 According to CCTV-13 news channel "News Live Room", recently, some media reported that there were cases of cutting mountains to build villas in Shijiazhuang, Hebei Province. These illegally built villas on 19 acres of land have neither a development certificate nor a sales certificate, but these illegally built villas have already been developed and sold. Once reported by the media, the local reaction was extremely rapid, and the secretary of the Hebei Provincial Party Committee gave instructions, and the villa began to be demolished that day.

　　　　　　 Experts believe that introducing the tertiary industry into rural areas and developing tourism and leisure projects are effective ways to realize the strategy of rural revitalization. With the introduction of tourists, the public health service and infrastructure construction in the surrounding areas will inevitably improve accordingly. However, it is undeniable that due to the lack of strict planning approval and scientific ecological assessment, in recent years, there have been many counterproductive examples in various parts of the country: for example, in order to build luxury villas, the famous scenic spot "Lover Lake" in Erhai Park in Dali was completely landfilled, and the Ciyun Temple scenic spot in Qinglong Mountain, Henan Province also cut down thousands of square meters of trees; In Gaolan County, Lanzhou, more than 10,000 mu of green land has become a desert, resulting in scars that can never be healed.

　　　　　　 In recent years, the tentacles of illegal development of real estate projects have gradually penetrated into poorly regulated and unknown mountainous areas and rural areas from the urban fringe and famous scenic spots. Experts appeal that in order to curb this trend, in addition to strengthening supervision, it is necessary to draw three red lines, namely, the red line of cultivated land, the red line of ecological land and the red line of construction land, and limit development to the red line.

　　　　　　 [Keywords:] online celebrity formaldehyde detector

　　　　　　 According to the weekly quality report of CCTV-13 news channel, in recent years, consumers have paid more and more attention to the safety and comfort of their living environment, especially the air quality in their homes after renovation. Some merchants have seen the business opportunities and introduced formaldehyde detectors which are cheap and easy to carry, and the sales on the Internet are good. Are the test results of these detectors accurate?

　　　　　　 The result is surprising: there are more than 20 brands and more than 40 samples, and none of the formaldehyde detectors in online celebrity have reliable test results.

　　　　　　 According to the reporter’s investigation, the problems reflected in this risk monitoring have attracted the attention of the regulatory authorities.

　　　　　　 Tian Yilong, head of the Metrology Department of Shanghai Municipal Market Supervision Bureau, said: "In fact, from its publicity and the analysis of our test results, there is indeed a suspicion of misleading consumers. In the next step, we will release some corresponding risk monitoring results to the society, and put forward some relevant early warning information to the society, especially consumers. At the same time, we must also urge production enterprises to continuously optimize product design, strengthen quality control and improve product standards. "

　　　　　　 [Keywords:] young people chasing the moon

　　　　　　 According to CCTV-13 news channel Newsweek, in May 2018, Queqiao, the relay communication satellite of Chang ‘e-4 mission, was launched, and Longjiang-2 small satellite went to the moon together, and now it is orbiting the moon. It is equipped with a miniature camera, waiting to receive the signal, which is a group of young post-90 s students of Harbin Institute of Technology.

　　　　　　 Like collecting hand-made, playing games, or obsessed with military weapons, the members of the satellite team are no different from ordinary students, but time is limited, and sometimes they can only ignore these hobbies. Sending the names of favorite singers into space or collecting postcards of "We live for dreams" is their unique romance. Nowadays, this young team has been involved in new projects, and the attention and praise of the media have not changed their pace. The dream of space is long and long, and everything has just begun.

　　　　　　 [Keywords:] selling tickets by height

　　　　　　 According to CCTV-13 news channel Newsweek, is it reasonable and legal for height to be used as the standard of children’s discount tickets? On February 18th, Guangdong Consumer Council filed a public interest lawsuit on behalf of consumers in response to the height standard of children’s tickets of Guangzhou Changlong Group, and Guangzhou Intermediate People’s Court has filed a case for acceptance.

　　　　　　 After investigation by Guangdong Consumer Council, it is considered that the height of 1.5 meters in many amusement places of Changlong Group restricts most underage consumers from buying discount tickets, which is equivalent to "punishing tall people" in disguise, which is unfair and discriminatory to minors who grow tall and fast. It is a legal right for minors to enjoy fare concessions. According to international practice, age should be the criterion for the classification of children’s tickets.

　　　　　　 Therefore, the Guangdong Consumer Council requested that Changlong Group stop "selling tickets by height" and give all underage consumers the preferential treatment they deserve. It is worth looking forward to whether this first domestic public interest litigation for the protection of minors’ consumer rights can break the old rule of "selling tickets by height".

　　　　　　 Keywords: relocation of US military bases

　　　　　　 According to CCTV-13 news channel "News Live Room", on the morning of 24th, Okinawa Prefecture of Japan held a referendum on the relocation of the Futenma base of US troops stationed in Japan. The citizens of the county who voted will express their opinions on whether to support the relocation of the Futenma base of the US military stationed in Japan to the ancient border area in the county.

　　　　　　 The Futenma base of American troops stationed in Japan is located in Ginowan City, Okinawa Prefecture, close to residential areas, and has been criticized for a long time. The Japanese and American governments had previously agreed to relocate it to the ancient border area of Nago City in the prefecture. The people of Okinawa strongly oppose this and hope to completely move the base out of Okinawa. (Editor in Charge/Liu Shan)

On April 7 th, the topic # Lei Jun responded to why Xiaomi made cars fast # boarded the hot search list and got 26.055 million readings.

It is reported that on April 6, # Zhiji CEO doubted that Xiaomi had built a car for three years # which caused a heated discussion. Tamia Liu, CEO of Zhiji, said that the speed of Xiaomi Automobile is really fast, and the first complete vehicle was built from the platform in three years.

On March 31, Lei Jun released a video to respond to Xiaomi’s car-making for only three years. Why is it so fast? He said that Xiaomi has 14 years of experience and accumulation, and has set up a very reliable R&D team to help Xiaomi take fewer detours; Moreover, the industrial chain in China has a good foundation, and it is perfect to be an intelligent electric vehicle. Therefore, if we don’t take detours and get the first car out in three years, there is a chance.?

　　Every morning morning, an overview of the big events yesterday morning.

"Smart Things" Morning Post No.1133

　　Tuesday, January 08, 2019

　　# Today’s news #

　　1. Qualcomm launched the third generation Snapdragon intelligent cockpit chip platform.

　　Zhidx reported in Las Vegas on January 7th that the day before the official launch of CES 2019, Qualcomm launched the third-generation Snapdragon smart cockpit chip platform, including three products: entry-level, intermediate-level and advanced. The platform is equipped with Qualcomm’s new generation AI engine, Hexagon DSP, fourth generation Kryo CPU, Spectra ISP and sixth generation Adreno GPU.

　　It is worth mentioning that in DSP, Qualcomm also uses HTA tensor accelerator and HVX vector extension kernel, which can greatly improve the AI computing power-this is a heavy AI scheme that Qualcomm smashed when Snapdragon 855 was released a while ago.

　　2. Tesla Super Factory Shanghai Lingang officially started construction.

　　On the afternoon of January 7th, Tesla Giga Shanghai officially started construction in Lingang Industrial Zone. The annual production scale of the first phase of the factory is 250,000 pure electric vehicles, including Model 3 and Model Y series models. Tesla CEO Musk said that the Shanghai factory will have an initial production capacity by the end of this year, and the capacity for large-scale manufacturing will be formed next year. Tesla Super Factory integrates R&D, manufacturing, sales and other functions, and the annual production capacity will reach 500,000 pure electric vehicles after it is completed and put into operation.

3. The number of exhibitors in China in CES 2019 decreased by more than 20%.

　　On January 7th, it was reported that the registration figures tracked by Hong Kong media showed that at CES 2019, the number of China enterprises that bought booths to display the latest technology decreased by more than 20% compared with last year. However, among the 4,500 exhibitors, China enterprises still account for more than a quarter, second only to the United States.

　　# Artificial Intelligence #

　　1. AMS develops 3D face recognition function with contempt technology.

　　On January 7th, it was reported that Austrian sensor manufacturer AMS will cooperate with China software developer Face++ to develop a new 3D face recognition function for smart phones. At present, AMS is an optical sensor supplier for Apple’s iPhone.

　　2. Tuya Technology’s A round of financing tens of millions of Jinshajiang Venture Capital led the investment.

　　On January 7 th, it was reported that Tuya Technology recently completed tens of millions of A-round financing. This round of financing was led by Jinshajiang Venture Capital, and the new capital followed the investment. The old shareholders Temasek Group Xiangfeng Investment, Magic Capital, Ralph Venture Capital and Angel Bay Venture Capital continued to increase. It is reported that Tuya Technology was established in December 2016, focusing on the field of image and video compression, and using AI algorithm to save the storage cost and bandwidth cost of video for enterprises.

　　3. Shang Tang ICLR 2019 paper proposes random architecture search.

　　On January 7th, it was reported that in ICLR 2019 paper "SNAS: Stochastic Neural Architecture Search", Shangtang Technology proposed the Random Neural Network Structure Search (Snas). According to reports, compared with the reinforcement learning-based method (ENAS), the search optimization of SNAS is differentiable and the search efficiency is higher. Compared with other differentiable methods (DARTS), SNAS directly optimizes the objective function of NAS tasks, and the deviation of search results is smaller. In addition, this paper also proposes to optimize the expectation of network loss function and the expectation of network forward delay at the same time, and automatically generate hardware-friendly sparse networks.

　　4. UMC withdraws engineers to stop DRAM research and development.

　　According to reports from the industry, more than 100 memory talents from UMC’s DRAM research and development team for Fujian Jinhua have returned to Taiwan Province and transferred to Warburg Pincus and other big factories. This is the first case of a large-scale return of semiconductor talents to land since the beginning of 2019.

　　People in the industry believe that with the stalemate in the US-China trade war, Taiwanese businessmen have plans to withdraw from the mainland one after another considering the high uncertainty of receiving orders from the mainland in the future, and the US has vigorously blocked Chinese mainland from developing semiconductors, which has greatly weakened the magnetic attraction effect of local talents, and more talents from the mainland may return to Taiwan Province in the future.

　　5. Huawei shipped 918,000 servers in 2018.

　　On January 7th, it was reported that Qiu Long, president of Huawei’s intelligent computing business department, said at the conference of Huawei’s Kunpeng chips and servers that Huawei’s servers shipped 918,000 units in 2018, a 12-fold increase from 77,000 units in 2012, and the cumulative shipments in 2012-2018 exceeded 3.56 million units.

　　6. Huawei launched the ARM architecture server chip Kunpeng 920.

　　On January 7th, Huawei announced the launch of a new processor for servers-Kunpeng 920, which adopts 7nm manufacturing process and is based on ARM architecture. In addition, Huawei also released a TaiShan server based on Kunpeng 920. Xu Wenwei, director of Huawei and president of strategic Marketing, said that Huawei released Kunpeng 920 and TaiShan server this time, which are mainly used in big data, distributed storage and ARM native applications.

　　7. NVIDIA pushes new GPU RTX 2060 for $349.

　　On January 7th, NVIDIA released a new entry-level GPU RTX 2060 with ray tracing technology at CES 2019, which is another new model of Turing-based GPU in NVIDIA after RTX 2070, 2080 and 2080 Ti, and the price starts from 349 USD (about RMB 2,400).

　　NVIDIA CEO Huang Renxun said that RTX 2060 will provide higher game performance than 1070 Ti and 60% faster than GTX 1060. In addition to the unique RTX Core, this GPU comes with 6G DDR6 memory and 240 TensorCores.

　　# New trip #

　　1. Ali released the top ten development trends of the automobile industry in 2019.

　　On January 7, Alibaba released the top ten development trends of the automobile industry in 2019. It is predicted that in terms of autonomous driving, L3 self-driving cars will enter a period of rapid development, and high-precision positioning will usher in the first year of on-board application; In terms of intelligent network connection, the automobile industry will enter the first year of operation, and the software will redefine the car; In terms of OEMs, the new forces of building cars must produce products, and the construction and operation of big data platform will become the new core competitiveness of OEMs.

　　2. Baidu 2019 CES will launch Apollo 3.5 open platform.

　　On January 7th, it was reported that Baidu will hold the US market of Baidu World Congress, and bring the latest commercial products of Apollo autopilot, Apollo3.5, small intelligent hardware products, Baidu AI Cloud and other Baidu AI technologies and products to the 2019 CES. At the same time, Baidu will release the Apollo3.5 open platform, which can realize unmanned driving of complex urban roads including downtown and residential scenes.

　　3. Volkswagen said that it will establish a research and development center in China.

　　On January 7th, it was reported that Volkswagen said it would set up a research and development center in China. In 2018, the sales volume of Volkswagen in China will increase by about 20,000 vehicles, and it is expected that the sales volume of China automobile market will decrease in the first half of this year.

　　4. Geely’s sales in 2018 exceeded 1.5 million units, an increase of about 20% year-on-year.

　　On January 7th, the news of Smart Things, Geely Automobile announced that the total sales volume of Geely Automobile in China market in December 2018 was 86,298 units, down about 44% year-on-year. In 2018, the total annual sales volume of Geely Automobile exceeded 1.5 million vehicles, up about 20% year-on-year, and reached 95% of the company’s annual sales target of 1.58 million vehicles in 2018.

　　5. Grab’s total strategic investment reached $175 million.

　　On January 7th, it was reported that Tokyo Century Corp confirmed to add strategic investment to Grab, a taxi platform in Southeast Asia, with a cumulative investment of US$ 175 million.

　　6. Foreign media: Uber sells its Singapore car rental subsidiary.

　　On January 7th, according to the Sunday Times, Uber sold its car rental subsidiary in Singapore to a joint venture company, further divesting its local business, which cost about S $350 million (US$ 257 million), including about 8,000 cars.

　　7. Baiteng announced the interior scheme of the first production car M-Byte.

　　On January 7 th, at the press conference before the CES show held this morning in Beijing time, Baiteng announced more product details of its first production car, Byton M-Byte. In the formal mass production scheme, Batten’s iconic 48-inch "full screen" was retained, while the screen scheme on the steering wheel was adjusted based on safety requirements. According to the plan, Baiteng’s M-Byte model will be officially unveiled in mid-2019 and will be put into production at the end of this year.

　　8. Musk started construction of Tesla Shanghai factory in China today.

　　On January 7th, the Beijing News reported that Tesla CEO Elon Musk said on Twitter that he was looking forward to the groundbreaking ceremony in Tesla Giga Shanghai today. It is reported that Musk arrived in Shanghai yesterday, and the groundbreaking ceremony of Tesla Giga Shanghai (Phase I) will be held this afternoon.

　　In addition, according to Bloomberg News, Musk said that the Tesla Shanghai factory aims to complete the initial construction of the factory this summer and plans to start production of Model 3 at the end of the year. Musk said that Model 3 and Y produced by Tesla’s Shanghai factory will be supplied to Greater China.

　　# Smart Home #

　　1. Samsung TV users will be able to access Apple iTunes content.

　　On January 7th, local time on Sunday, Apple announced the establishment of a cooperative relationship with Samsung. Soon, users of Samsung Smart TV will be able to access iTunes movies and TV content. Airplay 2 will also support iPhone and iPad users to send content from their mobile phones to TVs.

　　2, Xiaomi released a new small love speaker HD price of 599 yuan.

　　On January 7 th, it was reported that Xiaomi launched a brand-new "Little Love Speaker" product-Little Love Speaker HD. This product is currently the highest-end smart speaker in Xiaomi, equipped with Xiaomi voice assistant Xiao Ai. This is also the fourth smart speaker product equipped with Xiaoai students after Xiaomi AI speaker, Xiaomi Xiaoai speaker mini and Xiaomi Xiaoai Bluetooth speaker portable version. The speaker is priced at 599 yuan and will be put on Xiaomi Mall in the near future.

# Robots/drones #

　　1. The robot company Boxin Technology Pre-A rounds tens of millions.

　　On January 7 th, it was reported that Boxin Technology, a robot company with heavy-duty truss handling, recently announced that it had obtained tens of millions of pre A rounds of financing. This round of financing was led by Qingkong Ginkgo, followed by Meihua Venture Capital and Kexin Capital. Wu Yuexin, founder and chairman of Boxin, said that the financing will be mainly used to establish and upgrade the product standardization system and promote its service capabilities in the fields of automobiles, machine tools, construction and transportation, and intelligent warehousing.

　　# Communication circle #

　　1. Huawei opened its first flagship store in Saudi Arabia.

　　On January 7th, according to foreign media reports, Huawei announced the opening of its first flagship store in Saudi Arabia, which is also the largest store in the Middle East and Africa. At the opening ceremony in Riyadh, Sultan Mofti, Deputy Director of Investment of Saudi Arabia General Investment Bureau, said that Huawei is committed to training Saudi talents through training programs such as STEP, which aims to train 10,000 Saudi talents by 2020. In 2016, Huawei became the first China company to acquire a 100% stake in Saudi Arabia.

　　2. Indian Telecommunications Minister: No intention to ban the purchase of Huawei network equipment.

　　On January 7th, according to the Indian Business Line, a few days ago, Indian Telecommunications Minister Manoj Sinha said in a written reply that there is no proposal to ban telecom equipment made by Huawei in China.

　　3. Samsung lowered the output target of smart phones this year to 290 million units.

　　On January 7th, according to Korean media reports, Samsung Electronics lowered its smartphone production target in 2019 to about 290 million units, about 10% lower than the initial plan made in November last year, reflecting weak sales. Samsung shared its production plan with its partners. Since 2013, the annual shipment of Samsung smartphones has exceeded 300 million units.

　　# Apple Pie #

　　1. Apple will close the smallest retail store in Japan for 13 years.

　　On January 7th, according to the notice published on Apple’s website in Japan, Apple will close its retail store in Yemachi, Sendai in the near future. This store is Apple’s smallest retail store in Japan and one of the smallest stores in the world. Apple’s retail store in Sendai City, located in the shopping area of Yimachi, opened on December 10th, 2005. At that time, it was Apple’s sixth retail store in Japan.

　　2, foreign media: iPhone XI or will be equipped with a rear three-camera.

　　On January 7 th, according to foreign media reports, the early renderings show that Apple’s next flagship smartphone, the iPhone XI, which will be launched this fall may be equipped with three cameras on the back. According to sources, all the iPhone that Apple will launch in 2019 are still in the stage of engineering verification and testing, so the actual specifications may change. As usual, the company may choose to release it in September this year.

# New progress #

　　1. The sale of major assets of TCL Group was approved by the shareholders’ meeting.

　　On the afternoon of January 7th, TCL Group held the first extraordinary shareholders’ meeting in 2019, which divested smart terminal businesses such as consumer electronics and home appliances and related supporting businesses, and focused on the major asset sale scheme with Huaxing Optoelectronic Semiconductor Display Industry as its core business, and finally succeeded in getting through the customs. At the extraordinary shareholders’ meeting, all 14 proposals related to this major asset sale plan were passed by voting, involving a total capital of 4.76 billion yuan.

　　2. Ali: Ma Yun never transferred or withdrew from Taobao’s shares.

　　On January 7 th, in response to the market rumors that Ma Yun cleared Taobao’s shares, Alibaba Group issued a statement saying: Ma Yun has never transferred or withdrawn from Taobao’s shares, and he has no intention of doing so; This is a very normal and common technical and legal operation in any company management process; Such adjustment will further promote the transparency and openness of Alibaba’s management, which will only benefit the company’s future.

　　3. Amazon’s share price hit its biggest quarterly decline in 10 years in Q4 last year.

　　On January 7 th, according to CNBC, Amazon’s share price plummeted by 25% in the fourth quarter of last year, the biggest quarterly decline since 2008. Despite this, Wall Street analysts are as optimistic as ever and expect the company’s share price to rebound in 2019. According to FactSet data, among the 42 analysts who rated the stock, 41 suggested "buying" the stock.

　　4. The total amount of venture capital financing of American enterprises in 2018 was 99.5 billion US dollars.

　　On January 7 th, according to GeekWire, an American technology media, in 2018, the financing scale of American startups hit a record high since the "Internet bubble" era in 2000. According to the MoneyTree report released by PricewaterhouseCoopers and CB Insights in the fourth quarter of last year, in 2018, the total venture capital financing of American start-ups reached 99.5 billion US dollars. The number of transactions with financing scale exceeding $100 million reached a record 184, up from 120 in 2017. In addition, in 2018, the valuation of 53 companies exceeded $1 billion, which also set a new record.

　　5. Ma Yun transferred the equity of Qing Taobao, and Zhang Yong took over.

　　On January 7 th, it was reported that the enterprise investigation showed that last Friday, Ma Yun and Xie Shihuang withdrew from the equity filing of Zhejiang Taobao Network Co., Ltd. and added Hangzhou Zhenxi Investment Management Co., Ltd. as the sole shareholder. Hangzhou Zhenqiang and Hangzhou Zhensheng each subscribed a registered capital of 2.5 million yuan, holding 50% of the shares. At present, Zhang Yong, Zhao Ying, Zheng Junfang, Tong Wenhong and Shao Xiaofeng each hold 20% shares in Hangzhou Zhenqiang and Hangzhou Zhensheng.

　　In this regard, Alibaba official said that this adjustment was disclosed in the annual report of July 2018. This adjustment does not involve the equity adjustment at the Alibaba Group level, nor does it affect the Alibaba partner mechanism. Ma Yun will still be a partner of Alibaba.

　　6. The Ministry of Industry and Information Technology will promote the development and application of a new generation of information technology.

　　On January 7 th, it was reported that Wang Xinzhe, chief economist of the Ministry of Industry and Information Technology, said that efforts should be made to promote the development and application of a new generation of information technology. Accelerate the pace of 5G R&D and commercialization, and promote the scale deployment of IPv6. In-depth implementation of intelligent manufacturing engineering to promote the deep integration of the Internet, cloud computing, big data, artificial intelligence and manufacturing. Accelerate the digital transformation of manufacturing industry, improve the level of digitalization, networking and intelligence of manufacturing industry, and make the digital economy bigger and stronger.

　　7. Los Angeles sued IBM for abusing user location data.

　　On January 7th, it was reported that the city of Los Angeles was suing IBM’s Weather Channel application. The city of Los Angeles accused IBM of using users’ detailed location data for accurate advertising and using these data to identify consumer trends for hedge funds, but at the same time it informed consumers that its data would only be used to provide weather forecasts in the region. The lawsuit did not accuse IBM of selling users’ personally identifiable data.

　　8. Sources: The detailed rules of science and technology innovation board will be issued in the first quarter as soon as possible.

　　On January 7th, it was reported that a person close to the Securities and Futures Commission revealed that the guidance and policies on science and technology innovation board’s landing were still in the works, and would be introduced as soon as the first quarter. He also said that although local governments have collected a lot of enterprise lists, the intermediary mode sponsored by brokers will not change in science and technology innovation board. "The financing function of A shares for the real economy is always in the first place." The above-mentioned people believe that this precondition determines that the launch of science and technology innovation board should also focus on this purpose.

　　9. Samsung Electronics’ quarterly profit may decline for the first time in two years.

　　On January 7th, it was reported that with the slowdown of market demand in China, Samsung Electronics will see its first quarterly operating profit decline in two years. Samsung will release its preliminary results for the fourth quarter on January 8, and according to analysts’ average forecast, Samsung’s operating profit for the quarter fell by 12% year-on-year to 13.3 trillion won (US$ 11.85 billion). The company’s profit for the whole year of 2019 will also decline.

　　10. Huami released AMAZFIT rice bracelet 2 for 299 yuan.

　　On January 7th, it was reported that Huami Technology released AMAZFIT rice bracelet 2. The bracelet has a 1.23-inch color touch screen, NFC bus card simulation in 163 cities, 50-meter swimming waterproof, music control and other functions, and uses the photoelectric continuous heart rate sensor and heart rate monitoring algorithm independently developed by Huami Technology. AMAZFIT bracelet 2 is currently priced at 299 yuan, and will be sold on platforms such as JD.COM and Tmall AMAZFIT flagship store on January 8th.

　　　 This article first appeared on WeChat WeChat official account: Wise Things. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.