Topic: Boao Forum for Asia Annual Conference 2009

　　Xinhuanet Boao (Hainan) April 17th The annual meeting of Boao Forum for Asia 2009 was held from April 17th to 19th, 2009. More than 1,600 representatives from all over the world gathered in Hainan. It will discuss hot topics such as the evolution of the current financial crisis, whether the Asian economy can take the lead in getting out of the haze, the adjusting real estate market and capital market. "Xinhuanet enters Boao" will conduct a series of interviews and invite guests to communicate with netizens on related issues. The guest who walked into the interview room of Xinhuanet today is Robin Li, chairman and CEO of Baidu.

　　On the 17th, Li Yanhong, Chairman and CEO of Baidu, was a guest of Xinhua News Agency’s high-end interview and the live broadcast room in front of Xinhuanet Boao Forum. Photo by Xinhuanet Qiu Xiaomin.

　　On the 17th, Li Yanhong, Chairman and CEO of Baidu, was a guest of Xinhua News Agency’s high-end interview and the live broadcast room in front of Xinhuanet Boao Forum. Photo by Xinhuanet Qiu Xiaomin.

　　Why did you come to Boao? Understand the changes that have taken place in the worldRemind people to seize Internet opportunities.

　　Moderator: First of all, I would like to congratulate Mr. Li on becoming the co-chairman of the Young Leaders Forum of the Boao Forum for Asia. The first question I want to ask Mr. Li is, what kind of views do you want to express most when you attend the Boao Forum?

　　Li Yanhong: I think this is a very special period, that is, the global financial crisis or economic recession. Now it is very obvious. At such a moment, many people have stronger communication needs than before. I came here mainly because I want to have a better communication with more people, whether they are people in the same industry or people outside the industry, or people in China, Asia or even other countries, and learn more about what is happening in the world. At the same time, it is also a process of learning from each other. I think everyone who comes to Boao should seize this good opportunity, communicate more and understand what others are thinking, so as to enhance their confidence and do things better.

　　The crisis has also affected Baidu, but it is not particularly big. Of course, Baidu probably has more than 200,000 active enterprises as our customers, including large enterprises and more small and medium-sized enterprises, so in a sense, Baidu’s customers can represent the cross-section of China’s economy. So we felt the impact of the crisis from the fourth quarter of last year, especially in November and December, and many customers became more cautious in consumption than before. By January, it can be said that it has become more obvious. But after the Spring Festival, there was a very obvious rebound. We felt that when the economy turned around a little bit, these customers came back quickly, because they found that Baidu was a very good platform to promote their products and services.

　　When customers are faced with crisis, they will usually become more rational after a period of digestion, and the choices made after rationality will use more advanced methods and means for marketing. In this sense, Baidu is a beneficiary. To be exact, there was an obvious rebound after the Spring Festival, and this rebound has continued until now. I don’t think I dare to predict the future, saying that there will be and there will be no crisis in the future. Or will it only develop in a good direction, not in a bad direction? I dare not say this. As an entrepreneur, we should conscientiously do our own thing well, try our best to have a better positive effect on society and economy, and hope that the overall market situation will get better and better.

　　At the Youth Leaders’ Forum this afternoon, we talked about one thing, that is, the economic crisis is coming, and many enterprises have taken some measures, whether it is to lay off employees, control costs, or change direction, etc. In fact, one common feature of these measures is to improve efficiency, because the efficiency is improved, and the ability to cope with the crisis is enhanced. And the internet, I think its biggest advantage is to improve efficiency. Therefore, I remind people to grasp the opportunities brought by the Internet. For example, people’s ability and speed of obtaining information is unprecedented. Never before has it been so easy to obtain information. No matter where you are, whether you are a civilian or have a high status, everyone can easily obtain information from the Internet. This is because the Internet has played a very positive role in society, economy and culture at all levels.

　　How to look at the development of Internet? Coping with changes in the market is like changing the tires of a speeding car.

　　Moderator: Baidu is a very successful Internet company. What kind of experience do you have to share with you?

　　Li Yanhong: In fact, with the development of Baidu for so many years, we are still very concerned about the changes in the market. In the past ten years, in fact, Baidu has not done much, but has completely focused on doing Chinese search. Because on the one hand, this piece of technology is still improving, and there are many things to do. On the other hand, there are three factors that jointly promote the development of Chinese search. One is the number of users, that is, the number of netizens is constantly and rapidly increasing. The more people surf the Internet, the more people naturally use Baidu. Second, everyone’s online time is getting longer and longer. The longer it takes, the greater the probability of using Baidu. Third, there is more and more information on the Internet. The greater the amount of information, the greater the probability that a person will find the information he needs on Baidu. These three are promoting the development of the search industry at the same time, so it has been in the process of rapid development. It can be said that we have resisted many other temptations, whether it is portals, text messages or games, and we have not done anything, so we have focused on doing search. I think in the next few years, we will still be like this, but we will focus on Chinese search and gradually expand to the surrounding areas. For example, the Japanese search released last year, as well as a commodity search platform like "Baidu You", will gradually increase these things.

　　Moderator: That is, the scope and categories of search are more, and you insist that search is not relaxed?

　　Li Yanhong: Yes.

　　Moderator: So have you ever thought about what is the biggest obstacle and difficulty that may exist in the development of Baidu now?

　　Li Yanhong: On the one hand, we feel that the market is still very immature, and most enterprises in China are not aware of the benefits that search has brought them. At the same time, the rapid growth of the market has also made Baidu in a state of rapid development. For example, the number of people increases a lot every year, which is almost multiplied by 2 every year; On the other hand, the rapid changes in the market require you to constantly make adjustments to this organization. Such a difficulty is likened to changing the tires of a speeding car on the expressway, which is still very difficult.

　　As a manager of a company, we have to face many such problems every day. On the one hand, the rapid changes in the market require you to look at the direction very accurately and not miss any opportunity that belongs to you; On the other hand, it is actually very difficult to maintain a good and healthy company culture, make everyone confident every day, have a good and happy working relationship with each other, and maintain a strong executive power under the condition of increasing number of people. Especially as an entrepreneur, I didn’t manage anyone before Baidu. Now, from 20 to 40 people, to 160 people, to the scale of nearly 7,000 people, every day is new to me, and there are many new challenges.

　　What innovations are there in the next step? A new business model codenamed "Fengchao" will be released.

　　Moderator: In what aspects will Baidu consider introducing new technological achievements and innovative models in the future?

　　Li Yanhong: Baidu is a company that is very focused on Chinese search. For search engines, the profit model is similar all over the world. Everyone makes profits by promoting products for enterprises, which is called paid search, and it is said that it is paid according to the effect. We have been doing this for seven or eight years, but the more we do it, the more interesting it is. There are many things that can be improved, and we have invested considerable energy in this respect. This quarter, we will release a new product, the internal code name is "Fengchao", which is actually a revolutionary upgrade of the business model, which will greatly improve the user experience and customer experience.

　　Moderator: Last year, you recruited Huawei’s former vice president to Baidu as CTO. Do you plan to seek a breakthrough in the field of wireless search?

　　Li Yanhong: It should be said that in the past many years, probably since 2002, people have been telling me that I must do wireless search. I didn’t invest too much energy in wireless search in the past. Because before the 3G era, wireless search was a situation. After 3G, it may become unrecognizable and completely different. We don’t know what will happen in the future, so we haven’t invested much in this aspect in the past few years. Starting from this year, it should be said that the market situation will change greatly, because the three major operators have been gearing up to launch 3G services, so it is also an opportunity for Baidu, so in the next year or two, we will invest more in 3G and wireless search.

　　Moderator: It can be understood that 3G is a watershed for wireless search?

　　Li Yanhong: It’s a potential opportunity for us. It’s hard to say what it will turn into in the end. Whether it can become a watershed depends on how much users in China can accept such a service, such as whether its service is stable enough, whether its service is cheap enough and whether its speed is fast enough. All kinds of factors are not completely clear now.

Editor: Gao Song

　　Core reading

　　On January 21st, the results of the second batch of centralized drug procurement organized by the state were released, and 32 varieties were successfully purchased, with an average price drop of 53% and the highest drop of 93%. Many drugs selected this time are commonly used by ordinary people, involving diabetes, hypertension, colds and fever, etc., and more patients will benefit.

　　The commonly used drugs such as Baitangping for diabetics, indapamide tablets for hypertensive patients and acetaminophen for colds and fever have been reduced by more than half!

　　On January 17th, under the guidance of the National Medical Insurance Bureau and other departments, all provinces (autonomous regions and municipalities) and Xinjiang Production and Construction Corps formed a procurement alliance, and the second batch of centralized procurement of drugs organized by the state was carried out in Shanghai, resulting in the result of quasi-winning. 32 varieties were successfully purchased, and compared with the lowest purchase price in the alliance area in 2018, the average selected price decreased by 53%. On January 21st, the result of the election was officially released.

　　The highest drop in drug prices reached 93%

　　Of the 33 varieties collected this time, 32 were successfully purchased, and a total of 100 products were selected. 122 enterprises participated, resulting in 77 enterprises to be selected. Compared with the lowest purchase price in the alliance area in 2018, the proposed bid price dropped by an average of 53%, with the highest drop reaching 93%.

　　After this round of centralized collection, it means that there are more commonly used drugs to reduce prices, that is, 25 drugs selected before, and 32 varieties this time. The 32 varieties contain many drugs that people are familiar with, such as acetaminophen, antibiotics amoxicillin, clindamycin hydrochloride, azithromycin and cefradine, acarbose and glimepiride for diabetes, metronidazole tablets for toothache, indapamide tablets for hypertension and bisoprolol fumarate. The price reduction of these commonly used drugs will benefit more patients. For example, Bayer Acarbose Tablets (50mg30 tablets), the original drug, with the trade name of Baitangping, is used in a very large amount among Chinese diabetics. This quotation is 0.18 yuan per piece, with a drop of more than 90%.

　　On the 17th, 122 of the 33 enterprises preparing to purchase varieties declared their prices, including the original research drugs and generic drugs that passed the consistency evaluation. Four original drugs were significantly reduced in price, and they were successfully shortlisted for the selected results.

　　This centralized procurement is still the general idea of "national organization, alliance procurement and platform operation", adhering to the principles of purchasing with quantity, integrating recruitment and procurement, and ensuring use, and taking conformity evaluation as the condition for the shortlisting of generic drugs. Medical institutions and retail pharmacies designated by medical insurance can participate voluntarily.

　　"The second batch of state-organized centralized purchasing manufacturers can be multiple, up to six, maintaining moderate competitiveness. According to the number of selected manufacturers, the dosage is agreed to be 50% to 80% respectively. At the same time, maintain a reasonable price gap between different selected enterprises for the same drug. Among the short-listed manufacturers to be selected, the lowest quotation is given priority to two regions to ensure the dosage and protect the enthusiasm of enterprises. " Ding Jinxi, a professor at China Pharmaceutical University said.

　　In the next step, all localities will focus on the implementation of the selected results, and patients are expected to use the selected drugs from April this year.

　　Guaranteed dosage of low-priced drugs

　　In the "4+7" pilot project, the original drug appeared "patent cliff" for the first time, and the price was greatly reduced. This collection was not unexpected. For example, the price of acarbose, Bayer’s diabetes drug, was reduced by more than 90%, and meloxicam tablets, Boehringer Ingerham’s drug for rheumatoid arthritis, was reduced by more than 80%.

　　However, some drugs that were originally low-priced in history have returned to low-priced positions in this collection, and the dosage has been guaranteed to ensure a stable supply. For example, acetaminophen is 0.03 yuan per tablet, metronidazole is 0.05 yuan per tablet, and amoxicillin is 0.05 yuan per tablet.

　　These prices are just a few cents, but they are not generally used by people. This is because for the convenience of bidding, enterprises quote in the smallest unit of preparation (tablets, granules, sticks and bags), while in real life, people pack drugs in boxes, bottles and other units. For example, the centralized purchase of acarbose from an enterprise, the proposed bid price of 0.18 yuan is the price of each tablet, while patients buy it in boxes, and the converted price is 5.42 yuan per box.

　　So, are these prices higher or lower than international prices?

　　Guangdong dongyangguang pharmaceutical co., ltd, in this centralized procurement, three products were shortlisted, and two products were ranked first, which was the lowest among the prices to be selected for this variety. Two products to be selected are moxifloxacin hydrochloride and olmesartan medoxomil, which were originally sold abroad and just listed in China. Among them, the proposed bid price of moxifloxacin hydrochloride is 6.66 yuan.

　　According to Chen Yangui, the executive director of the company, the centralized purchasing organized by the state has made the market return to rationality. The company has strong technical force and strong supply chain, and it has great advantages to return to the domestic market, so it participated in the second batch of centralized purchasing. "The quotation for the shortlisted qualification is similar to that in the European and American markets."

　　Inquire about the price of moxifloxacin hydrochloride of the same specification abroad, and the public price is RMB 8 yuan and 9 yuan. Feng Chang, a professor at China Pharmaceutical University, explained that the actual settlement price is often lower than the public price, and China has a large market share, so there is not much difference between the two. "Enterprise quotation has its own development strategy considerations, which are normal market behaviors."

　　Some experts estimate that in the past, the price of generic drugs in China was more than twice the international price. After purchasing with quantity, it returned to the international normal price. Expert research has found that the part that is higher than the reasonable price occurs in the intermediate link, which is not included in the quality links such as production and research and development. Squeezing out this part of water will not affect the quality of drugs, nor will it affect the development of enterprises.

　　An original research drug of Boehringer Ingerham, which has been on the market for more than 20 years, entered the scope of the proposed selection this time. The drug has already passed the patent period. Although the price has been reduced by 80%, the company originally sold it mainly in Shanghai, Beijing and some provincial capitals. After entering centralized purchasing this time, the sales market has expanded to half of China. "We actively participate in and cooperate with China’s national policies." Zeng Chenghui, head of the company’s regional expansion business department, said.

　　The person in charge of the National Pilot Office and the Joint Procurement Office believes that the main reasons for the sharp price reduction of selected drugs are as follows: the state organizes centralized procurement and use of drugs, which truly realizes the integration of procurement with quantity and recruitment, and gives clear expectations to pharmaceutical manufacturers, which is conducive to their independent quotation and declaration according to the purchase volume, squeezing out unreasonable virtual space; Further improve the procurement rules, and realize the function of market price discovery through open and sunny competition; Timely settlement of payment for goods significantly reduces the capital cost of enterprises and leaves room for price reduction.

　　By purchasing with quantity and ensuring the use, enterprises no longer need to carry out sales public relations, "a batch of low-priced drugs ‘ Resurrection ’ It is also a return to international practice. " The person in charge said.

　　The burden on patients is significantly reduced.

　　According to the person in charge of joint procurement, the "4+7" pilot project and expansion are progressing smoothly.

　　The implementation of procurement in pilot cities exceeded expectations and the agreed procurement volume was completed ahead of schedule. By the end of December 2019, the average procurement progress of 25 "4+7" pilot areas for selected drugs was 183%, and the selected drugs accounted for 78% of the purchases of drugs with the same generic name. All the expanded areas have started to implement the results of the expanded procurement in December, and patients all over the country have used the drugs selected by centralized procurement with high quality and low price.

　　Due to the sharp drop in prices, the burden on patients has been significantly reduced. In addition, judging from the situation in the "4+7" pilot areas, the proportion of people using generic drugs and original drugs that have passed the consistency evaluation has greatly increased from about 50% to over 90%, which has significantly improved the quality level of people’s drug use.

　　Chen Qiulin, director of the Social Security Research Office of the Institute of Population and Labor Economics of China Academy of Social Sciences, said that the centralized drug procurement organized by the state is different from the previous recruitment, and it is beneficial to patients, doctors, enterprises, medical insurance funds and other parties, forming a benign mechanism. "Centralized procurement based on the consistent evaluation of quality and efficacy has prompted enterprises to return to cost and quality competition and fundamentally improved the ecological environment of the pharmaceutical industry. At the same time, it becomes a push ‘ Three medical linkage ’ The important entry point, policy connectivity and synergy, play a superposition effect. "

　　The person in charge of the pilot office said that the next step will be to establish a normalized and standardized centralized procurement system based on the improvement of the "4+7" pilot and expansion and the experience of the second batch of countries in organizing centralized procurement and use of drugs, and to include more products in centralized procurement. "Let the new procurement model, marketing method and industry ecology become the leading forces."

　　According to Ding Yilei, deputy director of the Price and Procurement Department of the National Medical Insurance Bureau, the scope of centralized procurement was fully covered, and the varieties with sufficient competition and stable supply were selected for one tender and national implementation, and the rules were further improved. "In the future, according to the practice of this round of centralized procurement, the centralized procurement of drugs organized by the state will be normalized, and qualified varieties will be included in the scope of centralized procurement." (Our reporter Li Hongmei.)

　　　　　　 CCTV News:

　　　　　　 [Keywords:] Hui Nantian

　　　　　　 According to CCTV-13 news channel "News Live Room", since the winter of 2018, it has been raining continuously in many provinces and cities in southern China, and the sun has become a rarity. In response to the continuous rainy days, many southern netizens not only spit out: It is not only the earth that wanders, but also the sun?

　　　　　　 Southern friends call this continuous rainy weather "going back to the south". "Returning to the South Sky" is a weather phenomenon in southern China. From March to April every year, the warm and humid airflow blowing from the South China Sea in China meets the cold air coming from the north of China, which makes the weather in southern China uncertain and very humid, with light rain or fog during the period, resulting in the phenomenon of "returning to the South Sky".

　　　　　　 Now everyone is most concerned about when this "longest rainy season" will end. Sun Jun, chief forecaster of the Central Meteorological Observatory, said that the continuous rainy weather has a great impact on agriculture, and at the same time it has a certain impact on people’s production and life, health and transportation in the southern region. It is expected that the rainy weather in the southern region will continue in early March, and the accumulated precipitation in many places is more than 50% than normal.

　　　　　　 Keywords: Post-holiday rent market survey

　　　　　　 According to CCTV-13 news channel "News Live Room", after the Spring Festival, the rent market in large and medium-sized cities such as Beijing and Hangzhou is more active. Regarding the trend of the national rent market this year, experts said that the housing rental market will remain in a relatively stable state.

　　　　　　 Liu Weimin, a researcher at the State Council Development Research Center, said: "I feel that with the policy orientation of" staying and not speculating "and a series of macro-control policies for housing being put in place, especially the main responsibility of local governments for real estate regulation and control, in some first-tier cities, including some hot-spot second-tier cities, we see that with the completion and launch of relevant policy-based housing products, the overall rental market will show a relatively stable operation trend under these backgrounds."

　　　　　　 [Keywords:] Demolition of "Mountain Villa"

　　　　　　 According to CCTV-13 news channel "News Live Room", recently, some media reported that there were cases of cutting mountains to build villas in Shijiazhuang, Hebei Province. These illegally built villas on 19 acres of land have neither a development certificate nor a sales certificate, but these illegally built villas have already been developed and sold. Once reported by the media, the local reaction was extremely rapid, and the secretary of the Hebei Provincial Party Committee gave instructions, and the villa began to be demolished that day.

　　　　　　 Experts believe that introducing the tertiary industry into rural areas and developing tourism and leisure projects are effective ways to realize the strategy of rural revitalization. With the introduction of tourists, the public health service and infrastructure construction in the surrounding areas will inevitably improve accordingly. However, it is undeniable that due to the lack of strict planning approval and scientific ecological assessment, in recent years, there have been many counterproductive examples in various parts of the country: for example, in order to build luxury villas, the famous scenic spot "Lover Lake" in Erhai Park in Dali was completely landfilled, and the Ciyun Temple scenic spot in Qinglong Mountain, Henan Province also cut down thousands of square meters of trees; In Gaolan County, Lanzhou, more than 10,000 mu of green land has become a desert, resulting in scars that can never be healed.

　　　　　　 In recent years, the tentacles of illegal development of real estate projects have gradually penetrated into poorly regulated and unknown mountainous areas and rural areas from the urban fringe and famous scenic spots. Experts appeal that in order to curb this trend, in addition to strengthening supervision, it is necessary to draw three red lines, namely, the red line of cultivated land, the red line of ecological land and the red line of construction land, and limit development to the red line.

　　　　　　 [Keywords:] online celebrity formaldehyde detector

　　　　　　 According to the weekly quality report of CCTV-13 news channel, in recent years, consumers have paid more and more attention to the safety and comfort of their living environment, especially the air quality in their homes after renovation. Some merchants have seen the business opportunities and introduced formaldehyde detectors which are cheap and easy to carry, and the sales on the Internet are good. Are the test results of these detectors accurate?

　　　　　　 The result is surprising: there are more than 20 brands and more than 40 samples, and none of the formaldehyde detectors in online celebrity have reliable test results.

　　　　　　 According to the reporter’s investigation, the problems reflected in this risk monitoring have attracted the attention of the regulatory authorities.

　　　　　　 Tian Yilong, head of the Metrology Department of Shanghai Municipal Market Supervision Bureau, said: "In fact, from its publicity and the analysis of our test results, there is indeed a suspicion of misleading consumers. In the next step, we will release some corresponding risk monitoring results to the society, and put forward some relevant early warning information to the society, especially consumers. At the same time, we must also urge production enterprises to continuously optimize product design, strengthen quality control and improve product standards. "

　　　　　　 [Keywords:] young people chasing the moon

　　　　　　 According to CCTV-13 news channel Newsweek, in May 2018, Queqiao, the relay communication satellite of Chang ‘e-4 mission, was launched, and Longjiang-2 small satellite went to the moon together, and now it is orbiting the moon. It is equipped with a miniature camera, waiting to receive the signal, which is a group of young post-90 s students of Harbin Institute of Technology.

　　　　　　 Like collecting hand-made, playing games, or obsessed with military weapons, the members of the satellite team are no different from ordinary students, but time is limited, and sometimes they can only ignore these hobbies. Sending the names of favorite singers into space or collecting postcards of "We live for dreams" is their unique romance. Nowadays, this young team has been involved in new projects, and the attention and praise of the media have not changed their pace. The dream of space is long and long, and everything has just begun.

　　　　　　 [Keywords:] selling tickets by height

　　　　　　 According to CCTV-13 news channel Newsweek, is it reasonable and legal for height to be used as the standard of children’s discount tickets? On February 18th, Guangdong Consumer Council filed a public interest lawsuit on behalf of consumers in response to the height standard of children’s tickets of Guangzhou Changlong Group, and Guangzhou Intermediate People’s Court has filed a case for acceptance.

　　　　　　 After investigation by Guangdong Consumer Council, it is considered that the height of 1.5 meters in many amusement places of Changlong Group restricts most underage consumers from buying discount tickets, which is equivalent to "punishing tall people" in disguise, which is unfair and discriminatory to minors who grow tall and fast. It is a legal right for minors to enjoy fare concessions. According to international practice, age should be the criterion for the classification of children’s tickets.

　　　　　　 Therefore, the Guangdong Consumer Council requested that Changlong Group stop "selling tickets by height" and give all underage consumers the preferential treatment they deserve. It is worth looking forward to whether this first domestic public interest litigation for the protection of minors’ consumer rights can break the old rule of "selling tickets by height".

　　　　　　 Keywords: relocation of US military bases

　　　　　　 According to CCTV-13 news channel "News Live Room", on the morning of 24th, Okinawa Prefecture of Japan held a referendum on the relocation of the Futenma base of US troops stationed in Japan. The citizens of the county who voted will express their opinions on whether to support the relocation of the Futenma base of the US military stationed in Japan to the ancient border area in the county.

　　　　　　 The Futenma base of American troops stationed in Japan is located in Ginowan City, Okinawa Prefecture, close to residential areas, and has been criticized for a long time. The Japanese and American governments had previously agreed to relocate it to the ancient border area of Nago City in the prefecture. The people of Okinawa strongly oppose this and hope to completely move the base out of Okinawa. (Editor in Charge/Liu Shan)

　　Backed by the Alps and facing Lake Geneva, the home of michael schumacher, the seven-time F1 world champion, is located in the Swiss mountains and green waters. Under the aerial view of the helicopter, the "ancient pagoda" of "Shumi Castle" is conspicuous, which is the "indoor climbing ground" of Schumacher’s family. In addition, people can vaguely guess that the big house is Shumi’s indoor swimming pool with Schumacher’s championship trophy hidden in that small window. But Schumacher’s favorite thing is hidden under the "Shumi Castle", which is Schumacher’s parking garage with two floors, enough to park 19 luxury cars.

　　As a former driver and current consultant of Ferrari, Schumacher always drives only cars from Ferrari and its parent company Fiat Group in public. Although there are many Mercedes-Benz and BMW with pure German descent in Schumacher’s private garage, it is a pity that "professional" Schumacher never reveals only those stories about him and Ferrari …

　　

　　

　　fiat 500

　　Dedicated to Fiat 500 for the first time.

　　Up to now, recalling the story about Fiat 500, Schumacher will smile sweetly, because it was the first time Schumacher drove a car in his life. Can you imagine such a picture? Little Schumacher sat in the driver’s seat of Fiat 500, his ass barely touched the seat, and his hands and feet just reached the steering wheel and brake pedal, so he rushed out with excitement. As a result, before driving far, the car directly hit the lamppost, and little Schumacher was almost bruised.

　　Perhaps, Schumacher’s love affair with racing car and Ferrari was doomed at that time. Up to now, the Schumacher Museum in Coppen, Germany still houses the first car of Che Wang. Of course, it was not the one that Schumacher crashed when he was a child. After Schumacher came to Ferrari, Fiat President Montezemolo specially sent a brand-new red Fiat 500 to Schumacher for collection. With round headlights and a small and lovely predecessor, Fiat 500 is like Italian chocolate, which will always be an Italian classic and hidden in the sweetest place of Schumacher’s childhood.

　　Love at first sight for "Super Bugatti"

　　Now there is no such car in Schumacher’s garage, but it must be mentioned that the Bugatti supercar is actually Schumacher’s first private car. In 1995, Schumacher was the driver of Benetton. In that summer, he took his wife Corinna to Campogalliano, a small town in Modena, Italy, to visit the factory of Bugatti, a top super-running brand. The boss of Bugatti, Romano Attioli, decided to give Schumacher the latest work EB110 SS.

　　It was a yellow EB110SS. When Schumacher took the car keys from Attioli, he was still very dissatisfied with this car. Unique design and color matching is Bugatti’s consistent style. Schumacher got the EB110SS with a blue leather seat configuration, and the center console is also uniform blue. However, Schumacher raised some questions about the design of EB110SS hollow platform, and Attioli’s answer was that it was the most fashionable at that time.

　　Car king’s affection for Bugatti didn’t change until after driving. The 3499ml V12 engine has five valves per cylinder. With the help of four superchargers, it can output the maximum power of 611 horsepower (which was quite advanced at that time), accelerate for 3.2 seconds from 0 to 60 miles (about 96.5km) and have a top speed of 350km/h. All these indicators finally make Schumacher’s face smile. Unfortunately, this Mohamme Bourkadi has only been in Schumacher’s hands for less than a year. After joining Ferrari, Schumacher quickly found a reason to ask this car out of his garage.

　　Spyder will always be like a lady

　　In October 2003, Schumacher bought a new toy in Italy-the blue Masalati Spyder. Like Enzo, before getting this new car, Schumacher gave a rigorous test to Maserati Spyder at Maranello. The car king, who has always been plain-spoken, used gorgeous words to describe this car: "This is a great sports car, with outstanding design and cutting-edge fashion. The engine provides endless power. Maserati Spyder is like a lady who can surprise you at any time …"

　　Like other cars, the biggest feature of Schumacher’s car is that it is fast enough. It takes only 5 seconds for the Spyder with 390 horsepower to accelerate from 0 to 100 kilometers per hour. In addition, the biggest feature of this car is that it has no clutch and no shift lever. When you want to hang the AUTOmatic gear, just press the "auto" button at the lower part of the center console. If you choose to change gears manually, you don’t have to leave the steering wheel, and you can shift gears with your fingers, which is very similar to Schumacher’s F1 car.

　　Luxury gift FXX has only 20 cars in the world.

　　This is a gift from Ferrari to the car king after Schumacher retired. On Ferrari Racing Day in 2006, Fiat President handed the Ferrari FXX to Schumacher in front of more than 30,000 fans.

　　Ferrari FXX was built in the factory of Maranello, the base of Ferrari racing department, on the basis of Enzo sports car. Its engine displacement has been expanded to 6,262 ml, and its maximum power and peak torque have reached an astonishing 800 HP and 690 N/m respectively, which is also a super GT sports car closest to F1 racing car so far.

　　Schumacher’s FXX is painted in all black, and the car king undoubtedly likes this car very much. During his stay in France this year, Schumacher attended a charity event. He took Zidane, a famous French football player, for a wild ride on the Magney circuit, and the car he chose was his own Ferrari FXX.

　　This Ferrari’s top sports car is limited to only about 20 cars in the world. FXX customers will join Ferrari as its test drivers and drive the car under the supervision of Ferrari experts. Ferrari regards FXX as the basic framework of the top-class models to be produced in the future, but FXX is neither a legal streetcar nor a racing car, and it will only become the car of the first customer test drivers on the track in history.

　　Ferrari’s dream begins with F50.

　　In 1996, Schumacher joined the Ferrari team. Since then, King Che’s garage has almost only added the brand of Fiat Group, and the F50 is just the beginning of Schumacher’s dream of Ferrari.

　　The 27-year-old Schumacher is sharp-edged and unruly. When he first appeared in front of the Italians in a black suit embroidered with Ferrari’s prancing logo, the German looked arrogant. Ferrari’s performance at that time was not good, and they needed a car to dispel Schumacher’s suspicious eyes. The F355 is not fashionable enough, and the 456GT is not sporty enough. In the end, Schumacher took a fancy to the fiery red F50. The F50 is an early model launched by Ferrari to celebrate its 50th anniversary. It was designed by local designer Pininfarina. It uses a 4.7-liter naturally aspirated V12 engine with a maximum power of 513 horsepower, and a 6-speed manual gearbox with a rear drive in the middle, which can achieve a performance of 3.7 seconds for 100 kilometers and a top speed of 360 kilometers per hour. The style is divided into convertible and hardtop, and Schumacher chose convertible at that time.

　　Since Schumacher joined Ferrari, almost every new Ferrari car has been "personally tested" by Schumacher before it came out. In addition to being a driver of Ferrari, Schumacher has gradually become the image ambassador of Fiat Group. At all kinds of large-scale international auto shows, Schumacher often appears next to Fiat’s brands, whether Ferrari or Maserati. Schumacher also often shoots various car advertisements for Ferrari. Of course, no matter which new car Schumacher likes, he can drive it straight home at any time.

　　ENZO belongs to Schumacher’s "Red Rabbit"

　　In 2002, Ferrari launched Enzo, a model to commemorate Ferrari founder Enzo Ferrari, and Schumacher, as the soul of Ferrari, naturally ranked among the first customers of this car. For Che Wang, ENZO is definitely a "red rabbit horse".

　　Enzo uses a 5998ml V12 engine with a maximum output of 660 horsepower. It takes only 3.6 seconds to accelerate from 0 to 60 miles. The biggest breakthrough it brings is to learn from the aerodynamic design of F1 racing cars. The body design puts functionality in the first place. Although it has been criticized in aesthetics, it is definitely the super sports car with the best performance in its generation. In order to show Enzo’s king position in civil super-running, Ferrari also put it together with F2002 for Schumacher to test drive. Of course, Schumacher came to an ideal conclusion: "Enzo’s high-speed state is very stable, and the turn is neutral and very powerful. It is the most powerful road model."

　　The fastest track, the safest road.

　　Schumacher used to be the fastest man on F1 track, but in real life, Schumacher is a good citizen who abides by traffic rules. As the image ambassador of UNESCO and the FIA’s road safety ambassador, Schumacher has always been active in promoting driving safety.

　　In 2005, the United Nations held the first "Safe Driving Week" with the theme of "Young People on the Road". As the father of two children, Schumacher looked a little uneasy after the event. "I didn’t know that every day, thousands of children around the world died in car accidents." Schumacher said, "As a father, I can understand the grief of parents when they lose their children. Just this morning, I read a news that a father took his daughter out for a walk and her daughter died in a car accident. Now I can live happily with my children-and if there were not so many car accidents, there would be more happy families in the world like me. "

　　Schumacher’s driving record never recorded speeding. The only exception was that Schumacher himself took the initiative to admit his mistake. "An interesting thing happened before the race in the United States in 2002. I drove to Indianapolis on the highway. Maybe time was a little urgent and I seemed to drive faster. Then I suddenly found a police car behind me. I think it’s too bad, because I heard that it’s hard to find an excuse to meet a traffic policeman in America. He stopped my car and said very seriously,’ Do you think you are Mansel? Even if it is, you will be fined. I said,’ OK, but I’m michael schumacher.’ "Schumacher said.

　　According to the reporter’s interview with the policeman afterwards, Schumacher actually didn’t tell the whole story because the policeman didn’t know him, and then said, "Sorry, I don’t know who Schumacher is." Schumacher’s response was even better: "Then, I don’t understand what speeding is."

　　Send children to school without driving a luxury car.

　　Schumacher will drive his youngest son Mick to see his favorite idol, Barak, and will drive a Ferrari to accompany Corinna to travel, but in daily life, Schumacher insists on driving the most humble Lancia. The reason is simple. Schumacher wants to live like an ordinary person, and he wants his children to grow up like ordinary children.

　　At home, Schumacher is a good father. He will personally take his two children to and from school, play their favorite songs on the way and even sing with them. When the whole family goes out, Schumacher is the obligatory driver: "I am a loyal and relaxed driver, and we will laugh and laugh all the way like ordinary families." On long trips, Gina and Mick are very cooperative passengers, and they usually fall asleep in a short time. " However, at Schumacher’s house, Corinna is also willing to be her husband’s driver. "I absolutely believe in her driving skills," Schumacher said.

Editor: Shuo Yang

If you want to check the mobile phone Baidu hot search list, you can follow the following steps.

First open Baidu APP, then click the "Baidu" search box at the bottom, and click the "Hot Search" button in the lower right corner of the pop-up interface to browse the current popular search list.

In addition, you can also find the "Baidu" search box in the center of the homepage, click "Hot" next to the number on the right or enter keywords to search, and you can get more accurate and real-time updated hot search content. In addition to these methods, you can also view the corresponding information by entering keywords on the web page. In short, no matter which way you use, you can check the latest, hottest and most interesting topics and events conveniently and quickly.

　　　　After 60 years of practice and 60 years of development, China has made great achievements in science and technology that attract worldwide attention. The total amount of scientific and technological resources is abundant, and the number of scientific and technological human resources has grown from less than 50,000 in 1949 to more than 42 million in 2008, ranking first in the world. Investment in science and technology continued to grow, and the national financial allocation for science and technology increased from 56 million yuan in 1953 to 254 billion yuan in 2008; The R&D investment of the whole society reached 440 billion in 2008, ranking fourth in the world. The system of scientific research conditions has been continuously improved and optimized, and the number of scientific research institutions nationwide has increased from more than 30 in 1949 to more than 3,700 in 2008. It has formed a relatively complete system of scientific and technological basic conditions, such as research and experimental bases, large-scale scientific instruments, natural scientific and technological resources, scientific data and scientific and technological documents. ……

Wen San competes for the nucleus.

1. The the glory of the king system collapsed and reached the top of Weibo Hot Search.

On September 4th, a topic "the glory of the king collapsed" rushed to Weibo for hot search. The glory of the king official response, some players in qualifying, the peak race into the abnormal problem, the problem is being dealt with emergency positioning.

Although the official did not explain the specific reasons for the server abnormality, recently, the most stringent "anti-addiction" notice in history has just been issued. The notice requires strict restrictions on the online game time of minors, and can only provide one-hour service to minors from 20: 00 to 21: 00 on Friday, Saturday, Sunday and legal holidays.

And "the glory of the king collapsed" is in the first weekend when major online game companies implement policies.

2. Apple’s first AR/VR chip exposure, low-key plus meta-universe.

On September 3rd, according to the exclusive report of The Information, Apple completed the research and development of chips such as System-on-Chip (SoC) last year, which has no built-in AI acceleration module. Apple chips have better performance than third-party SoC, including better wireless data transmission, compression, decompression and higher energy efficiency.

The report shows that SoC and two other Apple chips have reached what the semiconductor industry calls a milestone. The physical design of the chip has been completed and is ready for trial production. According to people familiar with the matter, TSMC is producing these three chips, and it is at least one year before mass production. This is a key stage in the development of this head display.

According to the previous news, its debut will be released as early as next year, but Apple may further postpone the release time.

3. Premier League Wolves acquired Chongqing QGhappy and entered the professional league in the glory of the king.

On September 5th, Fosun Sports, where the Premier League Wolves are located, officially announced the acquisition of the glory of the king Professional League (hereinafter referred to as KPL) club Chongqing QGhappy.

After the acquisition, Chongqing QGhappy will be renamed as Chongqing Wolves, and will continue to take Chongqing as the home of the team in the new season and fight with a brand-new attitude.

This announced that the Premier League Wolves officially entered KPL, and the Wolves became the first traditional football club to enter the world’s top mobile e-sports professional league.

4. South Korea’s "Partial Amendment to the Telecommunication Business Law" was passed, and Apple’s monopoly on commission has become a thing of the past.

The issue of Apple Store payment has been the focus of the industry in recent years, including the previous Epic vs Apple War.

On August 31, South Korea’s "Partial Amendment to the Telecommunication Business Law" was officially passed, and South Korea became the first country in the world to end the monopoly position of Apple and Google. According to the requirements of the Act, neither Google Play Store nor Apple AppStore can force developers to use the only payment system on the platform in the Korean market.

This means that developers will be able to use third-party payment, and the app store that has lasted for many years will be divided into 3: 7 models and take the lead in ending in the Korean market.

In addition, Japan, India and other countries have also indicated that they will further review the payment problem of Apple Store.

• 2.1 Game list in domestic market

Chinese mainland market

Domestic market August 30, 2021 — On September 4th, in the best-selling list of iOS games, The Original God topped the list, and The Battle of the Golden Shovel temporarily occupied the third place in tencent games.

On August 31st, on the occasion of the first anniversary of "The Original God", Mihayou released a brand-new 2.1 version of "The Moon is under the sun". Including the new roles of "Thunder General, Coral Palace Heart Sea, and Jiutiao Luo", opening two new areas of "Qinglai Island and Haitang Island" and updating the fiend mission and legendary mission.

In addition, new weapons, fishing systems and new monsters have been put on the shelves.

Aside from the quality of products, The Original God has been successfully pushed out of the glory of the king on September 1st, and reached the top of the best-selling list of App Store games with its stable long-term content output, staged stacking of buff, and the amount of fluid absorbed by the first anniversary activities.

On the other hand, tencent games’s The Battle of the Golden Shovel has become the "third brother" of tencent games since it was launched on August 26th.

Recently, this work has been closely followed by the glory of the king and Peace Elite, and it has been firmly in Top5.

In terms of other products, Sanqi’s mutual entertainment "Douluo Mainland: Soul-to-Soul Match" and Netease’s game "Fantasy Westward Journey" performed steadily.

China Hong Kong market

China and Hongkong Market August 30, 2021 — On September 4th, in the best-selling list of iOS games, Ali’s games "The Three Kingdoms Strategic Edition", "The Original God" and "The Robbery of Heaven and Earth: The Return of the Dark City" topped the list.

As one of the heavyweight products of Ali Games, The Three Kingdoms Strategic Edition has been at the top of the local App Store game bestseller list since it landed in the Hong Kong market in January this year. In addition, the game was also a T1-level product in the strategy game market at that time.

Thanks to the first anniversary of the launch and version 2.1, the global release of Mihayou "The Original God" has also performed extremely well in the Hong Kong market this week. Temporarily remain in the best-selling list Top2.

In addition, Zi Long Games’ innovative placement of the RPG game "Robbery of Heaven and Earth: The Return of the Ghost Town" also topped the best-selling list of Hong Kong App Store games this week.

In addition to local products, the Marvel Comics IP adaptation MMORPG mobile game "Marvel Comics Future Revolution" launched by South Korea Netstone and Marvel Comics has also performed well in the Hong Kong market since it was launched on August 24. Japanese manufacturers’ products such as Zhilong Lost City, Baokemeng Master EX, Dragon Ball Z, and Football Teenager gathered in the Top10 of the best-selling list of App Store games in Hong Kong.

China Taiwan Province market

China Taiwan Province Market August 30, 2021 — On September 4th, in the best-selling list of iOS games, The Original God and Three Kingdoms Strategic Edition topped the list.

Similar to the Hong Kong market, Ali’s game "The Three Kingdoms Strategic Edition", Mikhail’s game "The Original God" and Zi Long’s game "The Robbery of Heaven and Earth: The Return of the Ghost Town" all performed well in the best-selling list of the App Store in Taiwan Province this week.

Sanqi Mutual Entertainment’s "Douluo Mainland: Soul-to-Soul Duel" is stable in the best-selling list Top5 this week. As far as performance is concerned, this work is a relatively successful mobile game adapted from Douluo Mainland IP on the market at present.

In addition, the company’s "Doomsday" and "Call me a big shopkeeper" two products, which mainly go to sea, also entered the Top10 of the App Store game list this week.

• 2.2 List of Games in Major Overseas Markets

American market

American market August 30, 2021 — On September 4 th, in the best-selling list of iOS games, "The Original God" dominated the list.

Quality+global theme, coupled with the continuous and stable long-term content output, gives Mihayou the confidence to reach different cultural regions. Since September 1, the game has been on the best-selling list of App Store games in the United States for three consecutive days.

In addition, the only domestic game that entered the Top10 list this week is tencent games’s Call of Duty Mobile Games.

Japanese market

Japanese market August 30, 2021 — On September 4 th, in the best-selling list of iOS games, "Horse Racing Mother" topped the list.

In terms of domestic games going to sea in Japan, Mihayou’s Original God, music element Idol Dream Sacrifice, Netease’s game Wild Action and Fifth Personality entered the Top10 of the best-selling list.

Korean market

Korean market August 30, 2021 — On September 4th, in the best-selling list of iOS games, Odin: The Rise of Varhala still topped the list.

In terms of domestic South Korean games, Mihayou’s "The Original God" and Ali’s game "The History of the Three Kingdoms Strategic Edition" are on the Top2 of the best-selling list.

In addition, tencent games’s PUBG Mobile and Lilith’s Awakening of the Nations entered the Top10 list.

Indian market

Indian market August 30, 2021 — On September 4th, in the best-selling list of iOS games, PUBG MOBILE India Edition, SEA《Free Fire and tencent games’s Call of Duty Mobile Games launched a fierce competition around "India is the first brother to eat chicken mobile games".

Only from this week’s performance, the top two products ranked Top1 in the best-selling list, and basically remained within Top3. In contrast, the advantages of tencent games’s Call of Duty Mobile Games are not obvious. During the period, it ranked Top2 and dropped out of the Top10 list.

In fact, this is quite different from the performance of PUBG MOBILE India Edition. To some extent, in the same category, the products that enter the market first will definitely have the advantages of user base and usage habits.

Even if PUBG MOBILE India Edition has the support of "invisible hand", it is difficult to "cover the sky with one hand".

Data-Eye data shows that casual games occupy all the positions of Top10 in the buying list from August 30th to September 5th.

Compared with last week, although Beijing Zhanxin Power "Paradise 233" is still at the top of the buying list, the amount of materials released this week has dropped by 50% to 31,413 groups, compared with 68,993 groups in the same period last week.

In addition, from the perspective of product types, most products in the Top10 list are "leisure+online earning" types.

Since the State Press and Publication Administration released the game version number on July 22nd, no new version number information has been published recently.

According to competitive statistics, as of September 5, 2021, a total of 755 game version numbers were issued. Among them, there are 679 domestic game versions and 76 imported game versions.

Specifically, Tencent, Netease, ByteDance and Aauto Quicker were issued with version numbers in 2021, which were 13, 11, 2 and 3 respectively.

It is worth mentioning that on September 3, the State Council issued a notice on several measures to promote the reform and innovation of trade and investment facilitation in the Pilot Free Trade Zone, in which Article 16, "Piloting the territorial management of online games", pointed out that the Central Propaganda Department will be responsible for promoting the online game audit pilot work in the location of the eligible Pilot Free Trade Zone.

In fact, the idea of "launching a pilot project of territorial management of online games" has been put forward many times this year. For example, on April 8, the Ministry of Commerce of the National Development and Reform Commission issued the Opinions on Several Special Measures to Support the Construction of Hainan Free Trade Port and Relax Market Access, and on April 21, the Ministry of Commerce issued the Overall Plan for the Comprehensive Pilot of Expanding and Opening up the Service Industry in Hainan Province, all of which advocated Hainan to deepen the pilot work of reviewing the content of local online games.

In addition, on April 21st, in the notice of the Ministry of Commerce on printing and distributing the "Overall Plan for the Comprehensive Pilot Project of Expanding and Opening up the Service Industry in Chongqing", it also mentioned "supporting Chongqing to actively create conditions to apply for the pilot project of reviewing the content of local online games".

Since 2018, the version number policy has been tightened in an all-round way, and the version number has been extremely strict. Hainan and Chongqing are expected to become new network audit pilots, and may be improved.

It must be pointed out that considering the recent "uninsured" incidents, Jinghe believes that the increase in pilot projects does not mean that the approval will be relaxed, or even stricter. For example, no new version number was issued in August 2021, which also explained some problems.　

Unresured correlation:

August 30th: The three-day and three-hour insurance policy was issued.
The State Press and Publication Administration issued the Notice on Further Strict Management to Effectively Prevent Minors from Indulging in Online Games. The contents of the notice are roughly divided into three parts: for game companies, the requirements for real-name registration and login of online game user accounts are strictly implemented; Strictly control the duration of providing game services to minors (only on Fridays, Saturdays, Sundays and legal holidays at 20: 20：00— 21：00）。

August 31st: Children’s game community should also be limited to 3 hours.

A number of official accounts of Baiao Family Interactive, the developer of Olastar and Obi Island mobile games and page games, announced that the anti-addiction system of mobile games and page games will be adjusted on September 1, and will only provide one-hour game service to minors from 20: 00 to 21: 00 on Fridays, Saturdays, Sundays and legal holidays, and will not provide game service to users who are not registered and logged in by their real names in any form.

September 1st: Some e-sports events announced restrictions on the age of contestants.

The State Press and Publication Administration recently issued the Notice on Further Strict Management to Effectively Prevent Minors from Indulging in Online Games. Subsequently, some e-sports officials announced that they had begun to limit the age of the contestants. Among them, the PEL Peace Elite Professional League announced that it will carry out compliance work on the age of the contestants; KPL the glory of the king Professional League has made it clear that KPL and K-A players must be at least 18 years old before they can participate.

September 2nd: Hearthstone prohibits underage certified professional players.

Recently, the State Press and Publication Administration issued the Notice on Further Strict Management to Effectively Prevent Minors from Indulging in Online Games to solve the problem of minors’ overuse or even indulging in online games. Subsequently, major manufacturers have expressed their views, and now Netease has decided to prohibit minors from being certified as professional e-sports players of Hearthstone Legend.

September 4th: "the glory of the king" collapsed, ranking first in the hot search.

"the glory of the king collapsed" topped the hot search list in Weibo. Although the official did not explain the specific reasons for the server abnormality, recently, the most stringent "anti-addiction" notice in history has just been issued, demanding that the online game time of minors be strictly limited, and only one hour service can be provided to minors from 20: 00 to 21: 00 on Fridays, Saturdays, Sundays and legal holidays. This is the first weekend for major online game companies to implement policies.

Industry trends:　

August 30th: The producer of "Rulong" is expected to join Netease.

According to Bloomberg News, Netease is in the final negotiations to poach the names of the producers of "Like a Dragon" series from Sega. According to people familiar with the matter, after Ming Yue changed jobs to Netease, he will set up his own team and develop new games. The two sides have not yet signed a final contract, and his responsibilities have not yet been finalized. Miyuki Kuniyama is a famous game producer in the Japanese game industry. The total sales volume of his series of "Rulong" games has exceeded 14 million.

August 31st: South Korea legislates to end Apple’s channel monopoly.

In the plenary vote of the National Assembly of South Korea, the Partial Amendment to the Telecommunication Business Law was passed with 180 votes in favor, 0 votes against and 8 abstentions. South Korea became the first country in the world to end the monopoly position of Apple and Google.

According to the requirements of the Act, neither Google Play Store nor Apple AppStore can force developers to use the only payment system on the platform in the Korean market. This means that developers will be able to use third-party payment, and the app store that has lasted for many years will be divided into 3: 7 models and take the lead in ending in the Korean market.

August 31: Netstone establishes Yuan Universe Company.

Netmarble F&C, a subsidiary of South Korean mobile game giant Netmarble, said on the 31st that its wholly-owned subsidiary "Metaverse Entertainment" was formally established. According to reports, "Metauniverse Entertainment" will devote itself to developing a virtual reality platform and operating virtual idols. The masterpieces of mobile games launched by Netstone in recent two years mainly include Seven Sins: The Battle of Light and Darkness and Sword Spirit Revolution.

August 31st: Robles invested 90 million dollars to expand.

The developer of Robles is planning to expand the company. In the latest quarterly financial report of Robles, the company plans to expand its headquarters in san mateo, California, with an expansion area of 123,000 square feet. The expansion project will cost about $90 million and is expected to be completed in the first quarter of 2022.

August 31st: iQiyi launches VR All-in-One Adventure 3.

Iqiyi Adventure VR held an online new product release show with the theme of "Good Games, Free Play", and officially released its fun and beautiful new generation flagship VR masterpiece — — Adventure 3. The first 30 high-quality games are all open to the first owner for free, and the total value of the games exceeds 1700 yuan.

September 1st: The father of PUBG set up an independent game studio.

Brendan Greene, the creator of "Survival of the Jedi", announced that he has left Krafton, the parent company of Blue Hole. As the founder of Survival of the Jedi, PlayerUnknown in the full name of this book (Player Unknown’s Battle Grounds Player Unknown) is his screen name.

September 2: Lilith card new tour exposure.

Lilith officially announced that "Shenjue" has already made reservations on platforms such as bilibili and TapTap, and expressed the hope to present a brand-new popular fantasy IP for players through "Shenjue". "Shenjue" is an RPG mobile game developed by Lilith with the theme of urban mythology. In addition to combining urban and mythological themes, the game also incorporates the elements of trend and electronic sound, which is unique in terms of picture and music.

September 2nd: Hatsune Miku Mobile Games will be released in the morning and evening.

Hatsune Miku genuine authorized mobile game "World Plan Colorful Stage! Specially invited: Hatsune Miku (hereinafter referred to as "World Plan") officially announced that Lightyear, a subsidiary of ByteDance, will be responsible for the distribution in Asia except Japan.

September 2: Apple opens third-party payment for audio and video applications.

According to reports, Apple will allow third-party developers to connect their software to external websites, so that users can buy their paid services, which has solved the long-standing controversy surrounding the Apple App Store. These include audio and video, reading and other applications, and game applications are not among them for the time being.

September 3: Apple’s first AR/VR chip is exposed.

According to the exclusive report of The Information, Apple completed the research and development of chips such as System on Chip (SoC) last year, which has no built-in AI acceleration module. Apple chips have better performance than third-party SoC, including better wireless data transmission, compression, decompression and higher energy efficiency.

September 3: India or review Apple Store payment issues.

After South Korea, India’s antitrust authorities are also eyeing App Store’s in-app payment problem, that is, forcing developers to use their in-app purchase system. The Indian Competition Commission will review the case in the next few weeks and may order a wider investigation or deal with it in general.

September 3rd: JD.COM banned 87 console games.

JD.COM’s announcement of banning the sale of games has been widely circulated. There are as many as 87 games in the announcement, most of which are console games, among which there are many famous masterpieces such as Call of Duty series and Collection! Animal Forest Friends Association, FIFA19, etc.

September 3rd: Layabox wholly acquired FairyGUI, the largest third-party editor.
Recently, Layabox, the company owned by LayaAir engine, has completed the wholly-owned acquisition of Huagu Software. In the future, FairyGUI will still maintain independent operation and version maintenance. Gu Zhu (Xiao Yingtang), the founder of Huagu Software, joined Layabox and became the head of Layabox Guangzhou Branch, mainly responsible for the design and development of LayaAir engine 3.0 IDE. LayaAir engine, owned by the acquirer Layabox, accounts for 90% of the 3D engine of small game platform with its mature and leading 3D technology advantages.

Financial report dynamics:

August 30th: The revenue of Sanqi Entertainment H1 is 7.5 billion yuan.

Sanqi Entertainment released its financial report for the first half of 2021. The financial report shows that H1 Sanqi Entertainment achieved revenue of 7.539 billion yuan, a year-on-year decrease of 5.63%; The total profit was 1.006 billion yuan, a year-on-year decrease of 49.51%; The net profit attributable to shareholders of listed companies was 854 million yuan, down 49.77% from the same period of last year. Among them, the company’s mobile game business revenue was 7.067 billion yuan, down 4.65% year-on-year.

August 30th: Google App Store earned $11.2 billion in 2019.

South Korea may ban Google and Apple from charging software developers commissions for in-app purchases, the first such containment measure in a major economy, which may damage the lucrative revenue sources of technology giants, Reuters reported. According to the report, the Legislative and Judicial Committee of South Korea’s Parliament is expected to approve an amendment to the Telecommunication Business Law known as the "Anti-Google Law" on Tuesday, prohibiting application store operators with dominant market positions from using certain payment systems.

August 30th: century huatong H1 game revenue is 6.2 billion yuan.

Century huatong released its financial report for the first half of 2021. The financial report shows that H1 century huatong achieved revenue of 7.31 billion yuan, down 5.9% year-on-year; The net profit attributable to shareholders of listed companies was 2.45 billion yuan, a year-on-year increase of 52.88%. Among them, the proportion of Internet game revenue has reached 85.15%. During the reporting period, the company’s game business achieved operating income of 6.228 billion yuan, with a compound growth rate of 35.51% in three years.

August 31st: Netease game H1 revenue of 14.5 billion.

Netease announced its financial report for the second quarter of 2021. According to the financial report data, Netease Q2′ s total revenue was 20.52 billion yuan, a year-on-year increase of 12.9%. The net profit attributable to shareholders of the company was 3.54 billion yuan, a year-on-year decrease of 21.9%; Under non-GAAP, the net profit attributable to shareholders of the company was 4.23 billion yuan. In terms of game business, Netease’s total game revenue in this quarter increased by 5% year-on-year to 14.53 billion yuan.

E-sports dynamics:

September 2nd: EDG won the LPL Summer Championship.

The 2021 LPL Summer Finals was held in Hangzhou Olympic Sports Center. EDG defeated FPX by 3:1 to win the Summer Finals, and finally successfully won the Silver Dragon Cup, and will compete in the 2021 League of Legends Global Finals S11 as the No.1 seed of LPL.

September 3rd: RNG Zero Letter WE entered S11.

In the first round of qualifiers in LPL Division of League of Legends Global Finals in 2021, RNG team defeated rival WE with a score of 3-0 and obtained the third seed qualification leading to the global finals.

September 5th: Premier League Wolves acquire Chongqing QGhappy.

Fosun Sports, where the Premier League Wolves are located, officially announced the acquisition of the glory of the king Professional League (hereinafter referred to as KPL) club Chongqing QGhappy. After the acquisition, Chongqing QGhappy will be renamed as Chongqing Wolves, and will continue to take Chongqing as the home of the team in the new season and fight with a brand-new attitude. This announced that the Premier League Wolves officially entered KPL, and the Wolves became the first traditional football club to enter the world’s top mobile e-sports professional league.

Start a new tour next week (9.6-9.12):

According to the statistics of hot money network, the only big factory game to be launched next week is Netease game Harry Potter: Magic Awakening.

This work is an RPG mobile game authorized by the original Harry Potter, developed and distributed by Netease Games.

In the game, the player plays a freshman in the School of Wizardry, enters Hogwarts College to study, and starts a mysterious adventure with other partners. Although the picture of the game is 3D, through the combination of filters, rendering and light and shadow, the whole picture has a retro picture book effect, which is very compatible with the magical theme of Harry Potter.

At present, Harry Potter: The Magic Awakens has more than 10 million reservations in official website, and the TapTap score is 7.1.

Scale, scale or scale

Author | Qin Zhangyong

In the past year, the share dispute was a matter of life and death. Even leading enterprises such as Tesla and BYD had to cut prices and fight hand in hand. The Matthew effect shattered the speed of light in the industry bubble.

But we should thank this price war.

Nowadays, the market no longer believes in beautiful stories, and begins to pay attention to who can make blood independently and who can have the advantages of scale. Only enterprises that have experienced the most intense artillery fire can exercise their strong vitality and create better products.

After ten years of development and continuous organizational changes throughout the year, Xpeng Motors’s accumulated energy began to be reflected in the financial report.

In the fourth quarter of 2023, Xpeng Motors ushered in a milestone result, delivering 60,000 units in a single season.Gross profit margin turned positive again, reaching 6.2%. In the first three quarters of last year, Tucki’s gross profit margin was negative, and in the fourth quarter, it rose by 8.9 percentage points from the previous month, and its total revenue reached 13.05 billion yuan, up 154% year-on-year and 53% from the previous month.

The most important thing is that Tucki was realized for the first time in 2023.Annual operating cash flow turned positive. By the end of last year, Xpeng Motors’s cash reserves reached 45.7 billion yuan, a net increase of 9.2 billion yuan from the previous month, and its positive free cash flow exceeded 6 billion yuan.

With these ammunition, Xpeng Motors’s thinking of solving problems is no longer limited, releasing the second brand, opening up a new sinking market, landing a big AI model, and of course, going international.

In 2023, Tucki began to quickly adjust its state and gradually climbed out of the trough.

01

More will "make money"

Gross profit margin began to turn positive, which is not a simple matter of increasing revenue and reducing expenditure. Behind it is the improvement of operating system efficiency and the gradual maturity of products and commercial capabilities, which is also the key for Tucki to cross the cycle and face the future.

Last April, it was a turning point in Xpeng Motors and was officially released.SEPA 2.0 boosting architectureThis is the only integrated aluminum die-casting and global 800V high-voltage SiC silicon carbide platform before and after mass production in China.

With this brand-new architecture, the development cycle of new cars in Tucki has been shortened by 20%, and the generalization rate of structural parts has reached 80%. The comprehensive efficiency of 800V XPOWER can be increased to 92%, surpassing 91.4% of American head brand new energy vehicles.

To sum up, reduce costs and increase efficiency.

Tucki G6 is the first strategic vehicle with a swing structure. With the advantage of platform-based research and development, the price war has been directly brought to a new dimension with a starting price of 209,900 yuan.

The 250,000-class new energy market is the most competitive price zone for car companies. Tesla, BYD and traditional giants are all desperately grabbing shares, battery costs are also ups and downs, and the public opinion environment is even more tragic. Without Tesla’s brand aura and the cost advantage of BYD’s self-made battery, it is difficult to control the cost in a short time.

The sales curve proves Tucki’s choice. After its listing in June last year, Tucki G6′ s delivery volume kept rising, successively setting a record of monthly sales exceeding 20,000, and winning the market sales champion of 200,000-250,000 grade pure electric SUV.

After the brand-new Tucki G9 went on the market, the sales volume rebounded rapidly, and the proportion of sales volume increased continuously in the brand structure. This has also helped Tucki raise the average price of bicycles,In the fourth quarter, the average price of bicycles reached 203,000 yuan, an increase of about 7,000 yuan compared with the third quarter..

The gross profit margin of automobiles reached 4.1% in the fourth quarter, compared with negative 6.1% in the third quarter of 2023.The chain increased by over 10 percentage points.

On the Q4 conference call, He Xiaopeng bluntly said that the total revenue in the fourth quarter increased month-on-month, mainly due to the rapid growth of sales of G6 and G9. With the help of platform-based R&D and scale effect, Tucki can effectively reduce the supply chain cost and manufacturing cost, and accelerate the realization of the goal of reducing BOM cost by 25% by the end of 2024.

In January this year, Tucki X9 was officially launched. As the most expensive model in Tucki, He Xiaopeng revealed that nearly 4,000 units have been delivered in two months, and it is expected that the sales volume in March and April will be greatly improved.

The income guidance given in the first quarter is 5.8-6 billion yuan. Combined with the sales guidance of 21-22,500 vehicles, it means that the average bicycle price will exceed 230,000, which is higher than that in the fourth quarter of last year. Obviously, the climb of X9 sales will inevitably increase Xiaopeng’s gross profit margin.

In this way, Xpeng Motors has also achieved it to a certain extent.Brand upward.

At the same time, with the continuous decline in the cost of lithium carbonate, including the large space for cost optimization brought by the internal organizational structure, the bicycle cost in Xpeng Motors is also declining. According to the financial report, the bicycle cost in Xpeng Motors decreased by about 10,000 yuan from the previous month to 191,000 yuan.

At this point, the route for Xpeng Motors’s gross profit to turn positive is very clear: diluting the cost with the advantage of platform, raising the selling price with the help of high-end models, and at the same time, carrying out internal structural adjustment, superimposing the natural law of reducing the cost of raw materials in the industry, and realizing positive cash flow.

02

Winning by scale

Turning the gross profit margin positive is only the beginning. How can a car company live well?

Scale, scale or scale.

Tesla’s ambition is to sell 20 million vehicles by 2030. Even if Weilai, who is holding high, is ready to launch a second brand "Ledao" to occupy a lower-priced market.

"We don’t use short-term and small-scale growth as a starting point to lay out the future."

He Xiaopeng bluntly said in the conference call that the next competition will not only depend on the short-term scale share, but also test whether the car companies will continue to lead in many dimensions such as high-quality and efficient scale, intelligence and internationalization.

Facing the future, Xpeng Motors has started the strategy of "group car-riding".

In the next three years, more than 10 brand-new models will be launched. Together with the global left and right rudder models and upgraded models, the total number of SOP models will reach nearly 30. This figure means that Xpeng Motors has got rid of the idea of start-ups.Began to develop towards all categories and globalization..

The first is a brand-new brand. Like Weilai, Tucki’s second brand is also ready to go. He Xiaopeng revealed that during the Beijing Auto Show next month, a brand-new brand for 100,000-150,000 will be officially launched, and it is committed to building the first AI smart car for young people. "This will be the most eye-catching explosion in the A-class pure electric market this year. New model."

This brand-new model will enter the C-end market first. Gu Hongdi, co-president of Xpeng Motors, said in the earnings conference call that MONA will contribute 10,000 sales every month, and such sales scale will be considered "very successful" internally.

Different from the market of more than 200,000, the new energy vehicles with 100,000-150,000 grades face greater difficulties. Companies such as Tesla and Huawei are trying to enter this market, but it is difficult to make a profit because of the high cost of batteries and smart driving systems. Not long ago, Yu Chengdong bluntly said that the cost of Huawei’s intelligent driving system is high. "Only more than 300,000 vehicles can use us to make a profit."

He Xiaopeng is also well aware of the difficulty of the market. He said that it is extremely difficult to make a good car with excellent performance in all aspects and high-level intelligent driving ability in this range, and to achieve profitability, which requires enterprises to have strong scale and systematic ability.

"Today, we are finally ready." In his view, the innovation of AI-driven smart car technology and architecture is no longer a medium-and long-term goal.AI-defined cars with autonomous driving as the core are now in progress..

At the scene of 1024 last year, Tucki revealed that the AI ? ? big model got on the bus, and now there is a clear timetable-the mass production of the AI ? ? smart driving big model got on the bus in the second quarter of this year.

This is still inseparable from the advantages of scale. At the beginning of this year, Tucki began to push XNGP to Max users in full, and the active penetration rate of users reached 83% in February. With the increase of XNGP usage, He Xiaopeng also set a KPI for the team:

I hope that XNGP’s travel experience in core areas, such as Beishangguangshen and Shenzhen, will be compared with Waymo’s Robotaxi in San Francisco.

What is certain is that with the brand-new sub-brand landing, the hardware cost of XNGP will be reduced with high probability. He Xiaopeng revealed that Xpeng Motors’s main brand will release a brand-new model in the second half of this year. "From this brand-new model, the hardware cost of XNGP has dropped by 50%."

In addition to the domestic market, Tucki also tried to replicate the advantages of scale abroad.

He Xiaopeng revealed that the expansion of overseas business has been greatly accelerated this year. In the second quarter, the international left-rudder version of G6 will be launched for the global market, and the right-rudder version of G6 will be launched in the second half of the year. In the future, we will enter Europe, Middle East, Southeast Asia and Commonwealth countries by cooperating with high-quality distributors.

03

Marketing+channel innovation

On the conference call, He Xiaopeng mentioned Wang Fengying the most frequently.

As an experienced automobile veteran, Wang Fengying’s entry into Tucki has brought about earth-shaking changes, not only a mature channel system, but also rich dealer resources. Wang Fengying is highly praised in Xpeng Motors, including He Xiaopeng.

In September last year, under the impetus of Wang Fengying, Tucki began to implement a channel reform plan called "Jupiter Plan", with the aim of eliminating inefficient direct stores and expanding the size of the stores of agent dealers. In addition to reducing costs, this innovative measure is moreLayout sales ability in advanceTo build a more efficient marketing channel system.

He Xiaopeng revealed that in 2023, a round of channel upgrading was completed, with over 130 stores eliminated at the end, and more than 160 excellent dealer partners were introduced, covering 40 new low-tier cities.

In 2024, while cultivating new stores, Tucki will accelerate the channel sinking. By the third quarter of this year, the total number of stores will increase to 600.

For the first time, He Xiaopeng responded positively to the rumor that "dealers are required to reserve inventory", saying that starting from the second quarter of this year, an innovative dealer cooperation model will be launched. By establishing short-term channel inventory for about half a month, the purpose is to speed up terminal delivery and fully activate the enthusiasm of dealers.

In fact, this adjustment in Tucki is not unusual in the automobile industry. It is an open secret that traditional car companies have pressed the dealers for inventory, and some good-looking sales figures are in many cases bought by dealers under pressure.

The inventory ratio of domestic car dealers will generally be around 2 months, and the inventory ratio of some economical family cars will even be higher. The purpose of doing so is also very simple, sales promotion.

In order to avoid the disadvantages of the traditional sales model of 4S stores, Xpeng Motors will strictly control the inventory level and the nationwide unified user purchase experience through systems and monitoring mechanisms.

In addition to the changes in dealer channels, the gameplay of marketing has also begun to adjust.

He Xiaopeng said that in 2024, a strong new marketing team will be established, paying more attention to the marketing of short videos, and reducing inefficient shopping, and upgrading from the original "car+internet" to "car+mobile internet".

For example, during the Spring Festival in Tucki, 20,000 users participated in the activity of soliciting video of car owner Spring Festival travel rush Zhijia, which also made the reputation of Tucki Zhijia spread from first-tier cities to third-and fourth-tier cities. From the recent month, the front-end planting data has increased by more than 100%.

In addition, Wang Fengying also put his own brand innovation strategy in Tucki. During the Great Wall period, Wang Fengying made Deerpika a champion in the market segment by reforming the sales model, and later gave birth to the Haval H6 with the concept of "urban SUV".

He Xiaopeng said that in terms of product planning, Xpeng Motors will insist on category innovation, because category innovation is the innovation with the greatest value, and the differentiation advantage of new categories is far greater than the "involution" of homogenized products. For example, Tucki X9 has created a new category compatible with 4-seater and 7-seater large cars. With the shape of MPV, it has largely cut off the medium and large SUV market.

In the past year, for Xpeng Motors, the external market environment, internal organizational structure, products and channels were all experiencing severe turbulence, but fortunately, Xpeng Motors stood the test.

Next, the wind and rain are still the same, the competition is still the same, and great uncertainty still hangs over every player’s head. Xpeng Motors, who has experienced artillery fire and wind and waves, has found the most suitable way for himself.

Text | AnnaKarina

Edit | AnnaKarina

"I’m only wary of whether creativity is declining. I think writers need talent and physical strength to run marathons on the track."

-Screenwriter Hai Fei

In 2011, the TV series Cheongsam officially transformed Haifei into a screenwriter. At that time, Haifei was already a well-known novelist who had published a large number of novels in mainstream literary publications such as Harvest, People’s Literature and October.

　

The arrival of Cheongsam became a watershed in Haifei’s career. Since then, he has started to create novels and scripts simultaneously for more than ten years. In the meantime,His novel The Catcher won the Biennial Award of Selected Novels. As a screenwriter, the TV series "Sparrow" became the first spy war drama in history with a total broadcast volume of over 10 billion.Whether it’s a novel or a script, Haifei’s ten-year deep cultivation of spy war creation has also made him one of the leaders in this field.

　

Recently, the two annual dramas written by Haifei, Thin Ice, have been officially announced, and Plum Blossoms and Hearts have also been officially launched. Taking this opportunity, Spicy Fish interviewed Haifei, a novelist and screenwriter, and talked with him about the easy switching between novelist and screenwriter and the IP creation of "Haifei Spy World".

　01　　　　　

Double-sided sea flight

The novel emphasizes the description of artistic conception and atmosphere, while the script emphasizes the sense of picture and patability. Perhaps the difference between language use and logical structure construction is the most superficial cognition of the public about the difference between novel and script creation. The methodology of two kinds of identity transformation may be the most common problem faced by Haifei.

　

Hai Fei knows that novels and scripts are two different things, but it is not too difficult to switch identities. He admits that after Cheongsam, many spy war dramas came to him for cooperation. It is also in this continuous creation that he gradually shuttled freely between his novels and scripts.

Hai Fei, novelist and screenwriter

　

In addition to the differences in creative techniques, the most important thing is thatHai Fei caught the commonality between novels and scripts-literariness, which he thought was generally ignored by the screenwriter industry."Literariness is very important, artistic feeling is innate, and everyone is different. Novelists and screenwriters have one thing in common, that is, they need to touch human nature more deeply. Even the ugliest side of human nature is shining for novels or scripts. So many of our classic spy war dramas, such as "Hidden" and "Assassination", are very literary, and they tell a lot of vivid lives. Many years later, when we recall, the plot and the bridge will be forgotten, but the last thing we remember is the complexity of life and human nature.Understand human nature and build stories. Stories still serve human nature.Of course, novelists and screenwriters also have a lot of basic skills, and screenwriters need to have strong story structure ability and a sense of relaxation and rhythm; The story structure of the novel is relatively simple, but it needs literary language and blank space. Generally speaking, the most basic things are writing skills, reading, cognition, etc., and at the same time, it depends on talent. "

　

Being good at capturing details is a great advantage of screenwriter Haifei in his creation. Because spy war plays need a lot of historical basis as creative support, Haifei chooses more historical reference books in ordinary reading. At the same time, Haifei still maintains his love for serious literature, and novels by writers such as Shanghai Literature Magazine and Yu Hua can also impress his works repeatedly.

　

However, Hai Fei believes that pure literature needs a very sensitive sense of smell in film and television adaptation. "Few people can see the adaptation potential of novels.Pure literature works have roots, and the atmosphere it conveys is very important, but pure literature is not as easy to be recognized by film and television adaptation as popular novels in story and drama.This is actually a pity. Judging from the number of words, it is also a misunderstanding of the current film and television companies. The original novel of the most classic spy war drama "Latent" is very short, the original novel of "Rebel" is a novella, and my own "Sparrow" is only 30,000 to 40,000 words. "

　

Different from most novelists and screenwriters, Haifei’s plays are almost all adapted from his own novels, which is absolutely original. Although the new work Thin Ice is adapted from the original novel of Chen Dong, a signing writer of Haifei Studio, Haifei knows the whole creation process of the novel very well. "The advantage of adapting one’s own novel is that stories and characters have long taken root in the heart. After numerous tests, if a new screenwriter intervenes, the understanding will be different, but if a novelist does not have the skill of screenwriter, he still has to give it to a professional screenwriter. Most novelists’ works are adapted by professional screenwriters. In this case, whether they can be changed or become explosions can only be resigned. "

For the frequent disputes between original authors and screenwriters, Haifei believes that there is no way to balance them. "With the establishment of rules, disputes will become less and less, which requires a process. When the producer pulls the screenwriter and the original author’s work into a camp, it has already decided half the success or failure of this work.Original works are roots and provide good nutrients and materials. The depth of the screenwriter’s skill directly affects the quality of the work.I believe that a skilled screenwriter can change ordinary novels into fine dramas, and the key depends on how hard the screenwriter works. Because I have a dual identity, I think the most important thing is to make enough efforts to release my creativity and write good works. As a screenwriter, we must know that due to various objective factors, the work will be unsatisfactory when it is finally broadcast, but can we guarantee that our script is impeccable? Therefore, it is useless to complain. The most important thing is to learn and gain new things in every creation.The writer’s right to speak is not won by struggle, but by solid foundation and excellent works. Therefore, for long-term creators, they don’t have to consider the wind direction and sound outside their creation. What they can do is not to ask about the future and end without regrets."

　

　02　　　　　

Different stories, the same spy war universe

　

When the hidden "eggs" related to Sparrow appeared in "Scared", the audience was excited and found that Haifei was weaving a meticulous and huge spy war world.

　

Shanghai in troubled times, the hero surnamed Chen, and the different life situations in the parallel universe, Haifei’s spy world view has gradually taken shape. In this regard, Haifei said that this was not achieved overnight, nor was it conceived from the beginning of creation. "This was gradually formed in the process of creation with the passage of time. When there are more and more works, you gradually have the consciousness of establishing a world outlook, such as having a few bamboos and a water tank, you feel that you can build a yard. When you have a yard, you feel that you have to plant another tree. This is natural, and the plan is gradually clear in creation. "

Hai Fei spy war world works collection　

The spy world of Haifei includes not only the spy war of the Republic of China, but also the spy war of ancient costume. In the "spy world of Haifei" composed of In the Dust, Battle of Jiangnan and Kunlun Sea, he initiated the Royal Guards series of Ming Dynasty.

　

The formation of the world outlook can not only expand the single story more grandly, but also achieve close interaction with the audience. The audience likes to watch spy war dramas because of their suspense of multi-party games, step by step, and unbuttoning. At the same time, the feelings of home and country, emotional entanglements, personal will choices and fate ups and downs are more complicated and rich than other types.

　

In addition to excellent spy war creation skills, screenwriter Haifei pays more attention to the atmosphere of his works, which includes more delicate contents such as the texture of life and the feelings of characters. Hai Fei once again took "Latency" as an example. "In" Latency ",only sporadic gunshots sounded, but it was enough to make you feel real and nervous." The atmosphere is not created by blind big scenes.

　

Hai Fei’s new book Plum Blossoms and Hearts wrote a couple of "Smiths in the Republic of China". In his view,Spy warfare is bone, life is flesh and blood, and as a work of art, there must be a soul, and this soul is "deep affection."The most attractive setting of Plum Blossoms and Hearts is how a pair of evenly matched fake couples can find their true feelings in life under the great proposition of the torrent of the times and beliefs. At the same time, the main scene of Plum Blossoms and Hearts is set in a business firm with the bright side and the dark side as the place of Japanese secret service. Therefore, the daily life texture of the business firm needs to be truly presented, but the overall chilling atmosphere should also be fully created.

　

In the new book Suzhou River, conceived by Haifei for eight years, it tells the tragic life of Baoshan Chen, a policeman in Shanghai, before and after the liberation of Shanghai. In Hai Fei’s talk about the creation of Suzhou Creek, he wrote:"People can’t choose the times, they can only choose a living method in the times."

　

Hai Fei believes that people in the troubled times under the spy war are very similar to us who are tired at the moment. He emphasizes the sense of substitution, whether the actor or the audience, all need to find an outlet for life in the interaction with the role.

　03　　　　　

The solidification and evolution of spy war drama

In today’s solidified drama genre, genre superposition has become a magic weapon for innovation.

　

In terms of spy war drama, Haifei thinks it is not necessary to subdivide the genre itself too much. "For example, The Longest Day In Chang’an, I think it is also a spy war in costume, but it is not impossible to say that it is a legend in costume. Compared with the spy war of the Republic of China, the censorship system is different, and the writing is the same. For example, in a kung fu drama, it is more difficult to define the type by adding an organization or plot that steals intelligence, so it is not necessary to entangle too much with a certain concept. "

　

In terms of innovation, Haifei believes that innovation should start from the inside, rather than blindly packaging the outside."Sparrow is just a young actor, so it is called the youth spy war, but it is just that the actor is younger. Therefore, if the market demands for spy war dramas have changed in recent years, it is better to say that it is a change in viewing habits. I believe that fine dramas like "Hidden" and "Cliff" will still look good after ten years.A piece of gold, no matter how its shape changes, is gold first.Of course, the audience’s aesthetics and the rhythm of the plot are definitely changing and need to adapt to the situation, but if there are more, it may not be a spy war drama. "

In recent years, more and more young actors are familiar to the audience in spy war dramas. On the one hand, the complexity of characters in spy war dramas is a good acting experience for young actors, on the other hand, it can also add a lot of color to them in the diversification of roles.

　

There is no denying the bonus of young actors to spy war dramas. Haifei believes that "the world belongs to young people, which is a huge subject, soYoung actors are of great value to spy war dramas.In fact, in the 1990s, Wang Zhiwen and Jiang Shan starred in "Addiction" and Chen Daoming starred in "Chicken Feathers in One Place", weren’t they all young people? Therefore, traffic niche is nothing new, it exists in any age, and it is coming step by step. Actors have a proportion, which has always been the case. Of course, a good drama can’t be separated from the contributions of various posts. "

　

At present, Haifei’s ancient spy novel Kunlun Sea has completed the first draft, and the script will be Amber. At the same time,Traitor, which has three innovative modes of spy warfare: non-spy, mutual stealth and screening, is also finalizing the copyright of film and television.With the finalization of "Thin Ice" and the launch of "Plum Blossom and Hearts", Haifei pushed his spy war world to the audience one after another at an average annual pace, which he thought was "the best arrangement".

Haifei at the boot site of Plum Blossoms and Hearts

"Everything is fate" is a word that Haifei kept mentioning during the interview. His joke may sound a bit fatalistic. "But it is true. I think that Mo Wen has the best future and just has to bow down and work hard. I never regret that a play is not on fire. It’s all destiny takes a hand, and destiny takes a hand sometimes comes.I’m only wary of whether creativity is declining. I think writers need talent and physical strength to run marathons on the track."

–

Special feature of 1905 film network When the National Day movie hits in 2021, it is undoubtedly a matter of great concern to many viewers when they are looking forward to the holiday, whether they can make history, whether Zhu Yu’s previous glory can continue, whether he can achieve a counterattack full of youthful atmosphere, and how many parent-child movies will contribute a movie feast for everyone during the National Day holiday.

The National Day file brings movies back to hot search, in which the word "Hui" is the key word. Because of the repeated epidemic, the movie market has gradually slowed down since August. Both the cinema and the audience are waiting for one or even several explosive movies to stimulate the market and provide a reason to go to the cinema during the Golden Week leisure time. Then, is the movie on the National Day file expected to be searched on the screen? Which movies have the potential to be hot searched? Today’s Film Review invited Zhang Jinfeng, deputy editor-in-chief of China Film News, to look forward to the National Day file with you.

At the moment when the epidemic situation is repeated, whether the films of the National Day archives can be searched on the screen or not, and the topic before the return, will bring a movie-watching craze, which is of inspiring significance to China filmmakers. In this regard, Zhang Jinfeng believes: "I think it will, because the blockbuster itself has its own traffic and is a topic maker. The production cycle and publicity of The Battle at Lake Changjin and "My Father and I" have kept everyone’s appetite because of the repeated epidemic. These two films will create more hot searches while creating high box office, so that China films can return to the center of the audience. " Before the deadline, the total box office of movie screening and pre-sale in The Battle at Lake Changjin has exceeded 100 million.

Teacher Zhang Jinfeng once said: "The explosion may be late, but it will never be absent." Many films in this year’s National Day archives have the ability to board the hot search, and the possible hot search entries also highlight the selling points and characteristics of the films. For example, what hot search terms may appear in The Battle at Lake Changjin, which is highly anticipated? Zhang Jinfeng mentioned: "First of all, can The Battle at Lake Changjin surpass the box office and the total box office of participating movies become the highest among all actors. Other acting skills, as well as his sacrifice and dedication for the film, will also become a hot topic for everyone. Jason Wu and Jackson Yee play a pair of brothers, and their brotherly love may get a hot search. Finally, there is "urine point", because the film lasts for nearly three hours, and many viewers can’t last for three hours. Where is its "urine point" will also be a hot topic for the audience. "

As the third work of "Me and Me" series, "Me and My Father" has a directing tube, which I believe will give fans more freshness and is also one of the main forces to board the hot search topic. Zhang Jinfeng said: "Zhang Ziyi and Shen Teng will definitely become the key words of hot search. As the only director who participated in the whole series, the fragments he directed in the first two films have won the welcome of many audiences; In his directing part, Jason Wu is also a subject of military war that he is good at. By desperately performing Saburo, he shows a particularly masculine temperament, which will also become the focus of hot discussion. In The Battle at Lake Changjin, Jason Wu and Jackson Yee play a pair of brothers, and in My Father and I, Jason Wu plays the father. These three people will have a series. What is the relationship between Leo and Jackson Yee? I think it is very fun. Jackson Yee and Leo may wish to have a dialogue from a distance during the National Day. "

In addition to the above two heavyweight blockbusters, there is actually a youth-themed film in the National Day file, that is, "Five Boys Who Save the Water". In the case that The Battle at Lake Changjin and My Father and I may occupy the largest proportion of the National Day movies and box office, the space left for other movies is very small. Whether Five Boys Who Drove the Water can become a dark horse in the fierce National Day movie schedule and board the hot search by strength is also concerned by many people.

Zhang Jinfeng’s prospect: "As a theme of youth and sports, if the film can win the popularity of young mainstream audiences, then the film arrangement will definitely become the key word. Fans will form tap water for the film arrangement, become a hot search, and slowly seize the market space of those two blockbusters. I believe that "Five Boys Drowning in the Water" can achieve a counterattack of our market expectations in the National Day file, and some elements of this film are very in line with the National Day file. The soundtrack of the synchronized swimming team is "March of Steel Torrents" during the National Day military parade, which matches the atmosphere of the National Day. In fact, as long as it is a good film, the market and the audience will not live up to it. "

In addition to the above three films, there are many parent-child movies in the highly competitive National Day, which often have a fixed audience. Zhang Jinfeng said: "It was created in the 1990s, and Zheng Yuanjie himself is a writer with his own hot search body. When he expresses some opinions on Weibo, he always gets on the hot search. Then I think this time his film is released, he may often have something to say during the release, and this film will also be one of the strong contenders for hot search words."

The hot search terms predicted for the National Day films are actually the expectations of these films. At present, the epidemic is not completely over, so we can’t be blindly optimistic now, and filmmakers need to continue to overcome difficulties with everyone. China movies have experienced so many twists and turns since last year. The road is tortuous, but the future is bright. If we can do a good job in the film content, we will definitely be able to return to the high point that China movie market should have after the epidemic is over.

Today’s film reviewDirector observation

This year, the movie market is so deserted that everyone is particularly looking forward to the arrival of the National Day file. The National Day file is indeed an arduous task. I also hope that several films can live up to expectations, so that the hot search terms predicted in this program can come true and the movies will become the topic of everyone’s leisure time again. (Director of Ma Hongyu’s Today’s Film Review)