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Wherever Hua Xizi goes, it is all oriental aesthetics.

Since its establishment, Hua Xizi has fully integrated the elements of the national tide into the brand, and at the same time, taking advantage of the live broadcast room in Li Jiaqi, it has once become a model of the rise of the national tide brand.

But on the other hand, it frequently overturned on loose powder, cleansing oil and eye shadow. Hua Xizi’s oriental makeup gift box is still "crying" for many girls in the little red book. The ancient high-end Huaxizi, which is understood, seems to be lacking in modern high-end.

Interestingly, however, the sales of Hua Xizi are still very high.

Hua Xizi’s Success Password: Guofeng Marketing Meets Li Jiaqi.

Hua Xizi was founded in 2017. "Flower" means to raise makeup with flowers, and "Xizi" is named after Su Dongpo’s "Want to compare the West Lake with the West Lake, it is always appropriate to make light makeup and heavy makeup", and "Oriental makeup, raise makeup with flowers" is also the brand concept of Hua Xizi. It can be said that Hua Xizi is full of national style from name to concept, and the element of "Oriental women" is engraved in products and marketing.

For example, concentric lock lipstick, Shouwu eyebrow pencil and Songyan butterfly feather mascara … seem to add these beautiful national style prefixes, no matter what color number or model, as long as they are used, they are "the beauty of the East". In addition to the originality of the name, Hua Xizi integrated the national style elements and techniques such as "micro-carving" into the packaging design, and introduced carved lipstick, even combined with ceramics. It can be said that Hua Xizi’s positive innovation around the national style and clear brand positioning under a certain cultural label are really lacking in old domestic products such as Perfect Diary, Appropriate Herbal Medicine and Nature Hall.

At the same time, in the choice of spokespersons, from kiku, a "four thousand-year-old beauty", to Du Fu, a supermodel with an antique appearance, to Liu Shishi, who is gentle and classical in temperament, and Charlie, who is moderately superior to the national songs, everyone has just combined with "Oriental Aesthetics".

Not only are the products and spokespersons very "national style", Hua Xizi actively promotes more and more users to participate in the discussion of national style culture through marketing efforts, such as the discussion of national style topics such as "Charlie meets Hua Xizi", "Hua Xizi’s birds fly at the phoenix" and "Oriental Romance" initiated on the network platform, supplemented by online and offline national style advertisements, and the scenery is the same for a time.

As long as there is a "national style", is it "charming" enough? The answer may be yes.

According to a survey of more than 1,000 post-80s consumers in the first-tier to third-tier cities in China by Park Rui &Credamo, the minority circle that women are most concerned about has "national style". It can be seen that from the main consumer group of the younger generation to the women who are romantic about "national style until death", as a make-up brand, Hua Xizi chooses the right path, which will get twice the result with half the effort.

In addition, on the way of Hua Xizi’s rise, one person who has to be mentioned is Li Jiaqi. At the end of September 2019, Li Jiaqi was invited to become the chief recommender of Huaxizi, and deeply participated in its product research and development. Insiders of Huaxizi Company said, "Li Jiaqi said no, this product will not pass."

In Li Jiaqi’s public live broadcast, I also "bound" myself with Hua Xizi in numerous high-profile ways, such as: "I supervised them to polish the concentric lock lipstick last year", "Hua Xizi is getting better and better under the supervision of my Li Jiaqi" and so on.

According to institutional statistics, in 2020 alone, Hua Xizi appeared 77 times in the live broadcast room in Li Jiaqi. From the sales data, it took only 16 months for Huaxizi to go from a new beauty product that was difficult to enter the top 20 in Tmall sales in 2019 to a sales volume of more than 190 million yuan in 618 in 2020, ranking first in Tmall GMV.

Next, Huaxizi is still going smoothly. According to the data, in 2021, the highest monthly sales growth rate of Huaxizi reached 89.83%, and the single brand GMV exceeded 5.4 billion yuan, an increase of 80% over the previous year, making it the first local makeup brand. In overseas markets, Huaxizi has been sold to more than 200 countries and regions around the world, with a turnover of 14 million yuan, an increase of 286% over the previous year, pushing domestic products to the world.

The dilemma of Hua Xizi: neither high-end nor cheap.

As a new domestic brand, Huaxizi takes the people-friendly route in price, and the price is mainly 100-300 yuan, which also means that it does not belong to the category of high-end beauty cosmetics. It seems that Hua Xizi is also aware of this and doesn’t want to fight the price war any more, as can be seen from his "bad" behavior in this year’s double eleventh promotion.

Compared with other make-up brands, Hua Xizi only launched preferential activities such as "full dress plus gift", "buy 1 and enjoy 3" and "buy 1 and enjoy 7", and the preferential strength is not "double eleven" at all. In this regard, the relevant person in charge of Hua Xizi revealed: "Hua Xizi’s preferential strength in the traditional e-commerce promotion node has always been small, and the brand is still long-term and will not be excessively pursued.

Not only is he unwilling to lower the price, but Hua Xizi also wants to make a breakthrough in the unit price of customers. "Why can China brands only sell cheap prices? We want to break the price ceiling. " Fei Man, co-founder of Hua Xizi, said in an exclusive interview with the media that Hua Xizi must escape low-price competition if he wants to produce products with high creativity, high technology and high investment.

Hua Xizi’s practice of breaking the price ceiling first chose the Japanese market to practice. The price of Hua Xizi’s powder cake products in Japan is around 300 yuan, and the price directly catches up with Chanel’s cake products. In China, it is also trying to increase the unit price of customers on the basis of the price system that customers are used to. For example, 520 nodes launch concentric Qi Mei suits, and 618 and New Year Festival both launch Oriental Beauty dresses, with prices ranging from 520 to 1314. The unit price of customers is increased by combining products, but domestic customers do not pay the bill.

Relying on these gift boxes, Hua Xizi was "black and red" in the little red book. Many girls who received the gift boxes called "crying in the toilet". The point that everyone vomited was mainly in the exaggeration of formal design and no cost performance. The same amount would rather receive a high-end big-name single item.

Strangely, aside from the cost performance ratio, the gift box of oriental makeup is also a beautiful story about the national style, and the design inside and outside of the gift box is also close to the "national style". Why can this national style only poke the hearts of straight men, but it doesn’t work for girls?

Perhaps it is the user’s aesthetic fatigue, or it may be more rational. But for Hua Xizi, the premise of raising the price, as Fei Man, co-founder of Hua Xizi, said, is actually a product change. It is not enough to call it "high-end" simply because the price has increased or the packaging has become more exquisite.

There are two problems left over from history on the road of product innovation of Huaxizi. One is the lack of R&D investment. In order to achieve overtaking in corners, most domestic beauty brands choose the way of strong marketing investment to earn traffic, and quickly get out of the circle by creating online celebrity single products. Faced with numerous competitive pressures, Huaxizi naturally does not want to give up marketing traffic, which leads to the word-of-mouth waterloo for Huaxizi, who pays more attention to marketing than R&D; On the other hand, Huaxizi doesn’t have its own factory, so it is highly dependent on the foundry, and the foundry of Huaxizi also frequently appears "rollover" behavior. According to the information of Tianyanchi, the enterprises that Huaxizi has cooperated with for many times have been asked by the Market Supervision Administration twice to "take measures for rectification".

Although it is far from the "high-end" at present, it is actually a better way to enter the high-end market, because after several rounds of price increases, Huaxizi has already stepped out of the circle of parity, and the customer unit price of Huaxizi has risen to 150 yuan. In contrast, the customer unit price of Perfect Diary is distributed in the range of 50~70 yuan, which is really in the echelon of parity.

In China’s beauty market, there is still much room for the development of high-end products. For a long time, China’s beauty market has been occupied by foreign products, and high-end products are almost monopolized by international makeup brands such as Europe, America, Japan and South Korea, making it difficult for domestic beauty products to survive. Moreover, compared with international brands such as Dior, Saint Laurent and Lancome, which have been established for at least ten years, the domestic cosmetics brands with a short history, such as Hua Xizi, have lower strength in word of mouth, trust and cultural accumulation. However, the rise of the national tide has made users see that domestic products are not only a "substitute" for big brands, but even more cost-effective solutions are exported through product innovation, and product innovations are also emerging one after another. According to public data, Hua Xi Bio and Nature Hall.

Hua Xizi is actually changing. In early January, 2022, Hua Xizi announced that Villi Liang, the former chief technology officer of Huaxi Bio, would join his R&D team, and declared that he would invest 1 billion yuan in product innovation and basic research in the next five years. Prior to this, Hua Xizi built a number of research centers, including the Oriental Aesthetics and Space Innovation Center, with a total area of 6,000 square meters. This is an important measure for Hua Xizi to speed up the development of his own products.

Is Hua Xizi’s "Oriental Aesthetics" Reliable? The answer may still be related to whether its products can withstand the market test. Now, it seems that the direction of the national wind is actually correct, and it is also a "good agent" that is more suitable for Hua Xizi to form a unique recognition among many domestic brands of cosmetics. The reason for the gift box incident is actually that the behavior mode of emphasizing marketing and neglecting research and development makes Hua Xizi go more and more on the marketing road, resulting in the "beauty of the East" leaving only "the East" and the lack of aesthetic feeling.

But in the future, with the blessing of product innovation and the original user base, marketing ability and marketing resources of Huaxizi, I believe that it will eventually be able to embark on a road of its own high-end brand. At that time, the beauty of the East will really shine.END

References:

Zhao Wanli’s Research on Beauty Brand Innovation from the Perspective of National Tide Culture

Yang Xiaoman and Song Shaoyi, A Study on the Marketing Strategy of Guochao Beauty Brand under the Consumption Characteristics of Z Era —— Taking Hua Xizi as an Example.

Research on Communication Power "Research on Word-of-mouth Marketing Strategy of Huaxizi Based on 5T Theory"

Research on the Transformation and Development of Domestic Beauty Products —— Taking Hua Xizi as an Example by Business School of Chengdu University.

Box lunch finance "Hua Xizi’s Li Jiaqi Dependence"

Blue Media Exchange "How many more" Flower Xizi "can Li Jiaqi recreate"

Economic Observer Hua Xizi: "Abandoning" Li Jiaqi

Caught in a marketing siege, how long can Huaxizi bear the title of "Light of Domestic Products"? 》

See the column "Can the upstart makeup flower Xizi tear off the" online celebrity "label? 》

Xiangshan Technology "Fairy Brand Flower West Son, where is the future imagination?" 》

At the age of 21, she won the 2024 ICMA-Classeek Award and won several international competitions, including:

First prize of 2023 plovdiv International Competition (Bulgarian);

First Prize of Silesia Autumn Guitar in 2022 (Poland);

First Prize of Vienna Guitar Forum 2022 (Austria);

First prize of Taiwan Province International Guitar Competition in 2022;

First prize of Alirio Diaz International Competition in 2022, Rust (Austria);

Third prize of 2022 Paris International Guitar Competition (France);

Honorary Award of Leopold Belan International Competition in 2019 (France);

First prize of 2019 French International Guitar Competition;

Third prize of 2019 Brussels International Competition (Belgium);

First Prize of Roland Daines International Competition in 2018 (French);

The first prize of the 2018 France Carry-le-Rouet International Competition.

Cacimartin has toured all over the world: South Korea, the United States, Thailand, Morocco, Portugal, Spain, Hungary, Slovakia, Poland, Germany, Austria, Italy, Bulgaria, Romania and Belgium, providing various styles of tracks from early music to contemporary music. She has played the greatest concertos with French and Polish orchestras: Joaquin Rodrigo’s famous aranjuez cultural landscape Guitar and Orchestral Concerto, and Mario Castelnovo-tedesco’s D Concerto op.99

CCTV News:"The new generation of information technology represented by 5G is deeply integrated with important areas of the real economy such as manufacturing, transportation and tourism." On the afternoon of April 20th, the State Council held a press conference on the development of industry and informatization in the first quarter. When answering questions, the heads of relevant departments said that they would make good use of the golden key of integration and application to carry out the action of strengthening computing infrastructure, improve the supply level of basic software and hardware and core electronic components, and strengthen the coordinated development of common technology research and development of artificial intelligence and industrialization.

"The information and communication industry is a strategic, basic and leading industry that supports economic and social development." Zhao Zhiguo, chief engineer of the Ministry of Industry and Information Technology, director of the Information and Communication Administration, and spokesperson, believes that in recent years, with the in-depth implementation of the strategy of strengthening the country by network and digital China, the quality supply of information and communication has been greatly improved, and the integration with national economic and social development has been deepened. Mainly presents three characteristics:

The first is to empower the development of the real economy at a deeper level.The new generation of information technology represented by 5G is deeply integrated with important areas of the real economy such as manufacturing, transportation and tourism.Recently, the Ministry of Culture and Tourism and the Ministry of Culture and Tourism jointly issued a policy document on 5G smart tourism, actively expanding the new space for tourism development. The penetration of 5G and artificial intelligence into the core control links of production has been accelerated, and the construction of 5G factories has been accelerated in an all-round way, which has brought profound changes to the production mode and production form of manufacturing industry.

The second is to help build a digital society at a higher level. Smart medical care accelerated its landing.In the pilot project of "5G+ medical health" application, more than 80% have completed 5G network coverage.. The effectiveness of wisdom education has begun to show.The application of 5G in remote interactive teaching, vocational training and other scenarios continues to deepen.. The construction of digital villages has been steadily advanced, and recently a number of departments have jointly issued policy documents.Empowering rural construction, governance and industrial development with digitalization is accelerating.. The efficiency of digital government governance services has been significantly enhanced.

The third is to promote the improvement of people’s lives on a wider scale. Mobile Internet applications are booming, with a number of 2.61 million, involving apps used in study, work and life, which greatly facilitates people’s lives. Carry out the activities of "information consumption helps rural revitalization", build a good exchange and interaction platform for urban and rural areas, and drive farmers to increase their income. Digital technology has achieved remarkable results in adapting to aging, basically meeting the most prominent and urgent digital life needs of the elderly over 60 years old. In the first quarter, the national online retail sales reached 3.3 trillion yuan, up 8.6% year-on-year.

He also introduced that this year is the closing year of several three-year action plans, such as "Double Gigabit" network coordinated development, 5G application "Sailing" and new data center development. The next step will be to make good use of the golden key of integration and application on the basis of fully completing the closing task, and continuously release the industry empowerment effect.

First, strengthen the supply of new technologies and new products, and build strong integration to empower the "main engine".Carry out strong computing and empowerment actions for computing infrastructure, and promote cloud-side collaboration and integration of computing, storage and transportation. Focus on key areas such as 5G and integrated circuits, and improve the supply level of basic software and hardware and core electronic components. Strengthen the collaborative development of artificial intelligence common technology research and development and industrialization.

The second is to strengthen application guidance in key industries and create a "main position" for integration and empowerment. Implement 5G large-scale application projects, guide the release of 5G industry construction guidelines, and promote the in-depth development of industry applications. Guide the national artificial intelligence innovation and application pilot area to open typical application scenarios and drive iterative upgrading of technologies and products.

The third is to promote the development of large, medium and small enterprises, and forge and integrate to empower the "main force." Cultivate a number of chain-leading enterprises with ecological dominance, small giant enterprises with specialization and novelty, and single champion enterprises in manufacturing industry to form a gradient development pattern.Encourage large enterprises to build digital platforms and share data resources and capabilities for small and medium-sized enterprises.To lower the threshold for the transformation of small and medium-sized enterprises.

　　On March 18th, Glory released three new products in Beijing-Magic 6 to Zhen Edition, RSR Porsche Design, and Magicbook Pro 16, the first AI laptop.

　　RSR Porsche design is the highlight of this conference and a new member of Glory’s high-end product line. In the mobile phone industry, co-branding with well-known luxury brands is a way to promote the influence of high-end products. Huawei’s past cooperation with Porsche Design is a successful business case. Today, Huawei has established its own "extraordinary masters" series, and glory has followed this route to some extent.

　　The price of this mobile phone co-branded with Porsche design is 9999 yuan, which is an attractive figure compared with the price of tens of thousands of yuan for luxury brand co-branded mobile phones.

　　Glory hopes to win more shares in the high-end market and intends to expand related product lines. Only in Magic 6 series, there are standard version, Pro version, Zhizhen version and RSR Porsche design models, and the price ranges from 4399 yuan to 9999 yuan. In addition, the glory folding screen is also available in Magic V2, Magic Vs and other products. Zhao Ming also revealed that glory will launch the first small folding product this year.

　　Zhao Ming said in an interview with Interface News and other media that the reason why so many product lines have been launched is because different new technologies need different products to undertake.

　　For example, Tandem screen in RSR Porsche design is connected in series with two stacks.Architecture, the official claims that the screen life can be increased to 600%, but mass production is extremely difficult, and it takes a long time to improve the mass production capacity, so it will be sold in the form of limited supply. At the same time, glory and hope.Array focusing system (to achieve SLR-level motion capture), giant rhinoceros glass and other technologies can be more widely used, so the Supreme Edition with relatively low price has been introduced.

　　Glory really needs to speed up its actions in the high-end market. One background is that Huawei’s mobile phone business is recovering rapidly.

　　According to market research firm CounterpointResearch, Huawei’s smartphone sales in China have returned to the first place in the first two weeks of 2024. The return of the giants in the past means that the market space for competition has narrowed, and how to leave a deeper impression on consumers has become a problem that all manufacturers are thinking about.

　　Another card of glory is AI. Zhao Ming said that some manufacturers have launchedIt is more inclined to provide application experience of generative services, such as picture optimization, AI call minutes, AI translation, etc. But in his view, this can’t be called. The service on the application side should be handed over to a third-party service provider. The core of mobile phone manufacturers’ ability lies in making an operating system, that is, platform-level AI.

　　Zhao Ming believes that mobile phones may be one of the best carriers for AI to land. It has a large number of user data, and can provide customized services for thousands of users after the training of the system. This is a tempting scene, but the premise of realization is that more APP partners will join-which will also be the next challenge of glory.

　　CCTV News:The World Health Organization has released the latest edition of the International Classification of Diseases (ICD-11), and one of the most concerned measures is to formally include "Gaming disorder" as a mental illness and bring it into the medical system. It can be seen that with the popularity of smart phones and tablets, game addiction continues to spread and has become a problem in all countries of the world. Solving this problem is also of great significance.

　　Is "addicted to playing games" a disease?

　　Perhaps many people have thought about this issue. Some people want to quit the game, but they can’t extricate themselves, and continue to indulge while scolding themselves; Some parents are worried about their children’s addiction to games and take various measures to send their children to an internet addiction school. Most people think that this is weak willpower and needs restraint. Few people associate "game addiction" with diseases with specific symptoms in physiology and psychology, such as "smoking addiction" and "drug addiction". Now, WHO lists "game addiction" as a formal disease and defines its symptoms:

　　1. Playing video games uncontrollably (frequency, intensity and length of playing video games should be taken into consideration);

　　2, more and more often put video games before other life interests;

　　3, even if there are negative consequences, continue or increase the time of playing video games.

　　In addition, it is worth noting that the World Health Organization is also very strict about the conditions for diagnosing "game addiction". The behavior pattern of the parties must be serious enough, and it has caused great damage to individuals, families, society, education, work or other important aspects, and it usually lasts for at least 12 months before the diagnosis can be made. But it also shows that if the symptoms are serious, the observation period before diagnosis can also be shortened.

　　Who’s definition of "game addiction"

　　With the diagnostic criteria, it means that doctors will treat "game addiction" as a formal diagnosis result in the future, and then prescribe prescriptions and provide treatment plans. More researchers will also collect and analyze relevant data according to this category to promote the emergence of new treatments.

　　At the same time, the World Health Organization also clearly pointed out that only a small number of people who participate in digital or video game activities are affected by game obstacles. However, people who participate in the game should be alert to the time they spend in the game activities, especially when they are too busy to take care of other daily activities, and be alert to any changes in physical and mental health and social functions caused by the game behavior pattern.

　　In China, the Yang Yongxin will make a comeback?

　　Entering "game addiction" into the search engine will lead to a series of shocking social events: Xiao Liuwo, a 17-year-old Guangdong youth, suffered from a cerebral infarction after playing online games for more than 40 hours in the dormitory; A 13-year-old boy from Hangzhou jumped from a building after being reprimanded by his parents for playing "the glory of the king", causing multiple comminuted fractures. When he was taken to the hospital, he was also required to log in to a mobile game account. A 23-year-old woman from Cili, Hunan Province was brutally killed by a 15-year-old junior high school student who was addicted to violent online games and wanted to experience the pleasure of killing people in reality. ……

　　Minors seem to have become the hardest hit areas of game addiction, and the negative effects of these extreme cases have been maliciously amplified. Therefore, the "electroshock therapy" of Yang Yongxin and the "school for abstaining from internet addiction" such as Yuzhang Academy are rampant all over the world, covering up and even praising the abuse of young people such as detention and electrotherapy. Fortunately, such cruel, tyrannical, contrary to modern medicine, and actually rich behavior was finally exposed, and its practice and reputation have been denied among the general public.

　　Then, this time, who lists game addiction as a "disease", will the influence of games on people be demonized again? What needs to be recognized is that "game addiction" and "love to play games" are two concepts, just as drinking addiction is also a mental illness, but this does not mean that there is a problem with drinking itself, and the problem is addiction.

　　In recent years, some schools have set up e-sports majors one after another, and the e-sports industry in China has entered an explosive period, and e-sports has also become an officially certified sport of the International Olympic Committee … There is no contradiction between the public’s acceptance of online games and the classification of game addiction as a "disease". In the meantime, the normative role of the system is particularly obvious. As early as 2005, China issued the first "Online Game Anti-addiction System Standard"; In September 2016, the National Internet Information Office drafted the Regulations on Network Protection for Minors (Draft for Comment); In January 2017, the Legislative Affairs Office of the State Council publicly solicited opinions on the Regulations on the Network Protection of Minors (Draft for Review); In December 2017, Publicity Department of the Communist Party of China and other eight ministries and commissions jointly issued the Opinions on Strictly Regulating the Management of Online Game Market, and the relevant legal systems in China are constantly improving.

　　If it is a disease, it must be cured!

　　In response to this revision, many netizens expressed their support, believing that it will help popularize the concept of Internet addiction and let people face up to their own problems.

　User comments screenshot

　　Some netizens also questioned how it was "sick" when it was good.

　

　　User comments screenshot

　　Although it is controversial that game addiction is classified as "mental illness", in terms of academics, experts have already started research on game addicts. Zhang Jintao, the research group of the State Key Laboratory of Cognitive Neuroscience and Learning of Beijing Normal University, pointed out in the research paper "Brain Mechanism of Abnormal Negative Emotion Processing and Regulation of Online Game Addicts" that a large number of clinical studies and practices have found that online game addicts have a high comorbidity rate with emotional problems such as depression and anxiety. In addition, the lack of ability to adjust negative emotions is also a problem that many online game addicts often report in real life.

　　The experiment shows that online game addicts all show the passive mode of activity in subcortical areas (such as amygdala) and cortical areas (cingulate cortex, lateral prefrontal cortex) when processing negative emotional stimuli and adjusting negative emotions.

　　Screenshot Source: official website, State Key Laboratory of Cognitive Neuroscience and Learning, Beijing Normal University

　　This study shows that online game addicts show a similar pattern of neural activity to substance addicts in processing and regulating negative emotional stimuli, suggesting that this phenomenon of neural passivation in processing and regulating negative emotional stimuli is not entirely the effect of taking addictive drugs, but related to addiction itself.

　　In other words, there is no doubt that "game addicts are suffering". It is very important to classify "game addiction" as a disease, so that they can be placed and treated more pertinently and properly.

　　The greatest significance of WHO’s adjustment this time is to remind us to abandon any improper so-called "treatment" means in the past and help people who are addicted to games out of trouble in a more standardized way. This is the progress of our understanding and science. (Text/Dai Mengmeng)

　　　　　　 　 The TV series Jiang He Shui, which is adapted from the novel of the same name by Du Weidong and Zhou Xinjing, will land on Jiangsu Satellite TV on the evening of December 14th as a gift drama to celebrate the 40th anniversary of reform and opening up. Recently, "Rivers and Rivers" held a launch conference in Nanjing. The director of the play, Xiaoting Li, starring Qin Hao, Guo Tao, Adi, Che Xiao and Sami were all present.

　　At the press conference, the masters told the "port story" before and after the filming, because the drama involved shipwrecks, flood fighting and other bridges. During the interaction, Qin Hao and Adi also popularized the water rescue guide on the spot. Qin Hao admits that the characters in the play are similar to his own experiences, and even more, he says that his wife has given him a lot of support.

　　Jiang He Shui focuses on the achievements of port development.

　　"Rivers and Rivers" turns its vision to the development of a specific region-the port, and tells the story of how the old port changed its appearance in the wave of reform and development, and carried out drastic reform and innovation. The play vividly depicts the pioneer who is active in the forefront of reform and opening up, represented by Jiang He, director of the Port Authority, played by Qin Hao.

　　Judging from the first exposure at the press conference, the TV series "Jianghe Shui" not only integrates the innovative development process of the old port led by the new director Jiang He, but also covers confusing suspense plots such as cultural relics smuggling and battle in shopping malls, and adds many big scenes such as fighting floods and sinking mystery, as well as the confrontation between "reformist" Jiang He (Qin Hao) and "conservative" Qin Chi (Guo Tao).

　　Qin Hao admits that his life experience is similar to that of a river, and his wife has given a lot of support.

　　When talking about the role Jiang He played in his own drama, Qin Hao admitted that this role is very similar to his own experience: I chose the script in filming, and the role Jiang He deeply touched me, because I found that he and my personal experience have many similarities. After I graduated from school, I was quite confused for a while. I didn’t have a play for three or four years. At that time, I felt very frustrated and asked myself why I wanted to take the road of being an actor. Later, I found that the dream I insisted on from the very beginning never wavered. This feeling of bright flowers and dark willows is very similar to that of the river in the play, so I can understand many actions made by the role of the river, even if these actions seem a bit stubborn to others, but I can fully understand them.

　　As for whether his wife Yi Nengjing also gave him a lot of help during the filming of this drama, Qin Hao said: It is true that her wife gave him a lot of support. While she was busy with her work, she was able to take care of our daughter and take care of the old and young at home. She paid a lot to this family. This is my greatest support. I am very grateful to her.

　　Guo Tao’s self-exposed role "gradually blackened" was the main creation to popularize the "Water Self-help Guide" on the spot.

　　At the press conference, Guo Tao, the leading actor, talked about his role as Qin Chi, deputy director of the Port Authority in the play. He revealed that this role can be described as "gradually blackening". At first, he couldn’t see his position when reading the script, but with the development of the plot, his character gradually unfolded, and he also became the most important obstacle in the reform process of Jianghe. Che Xiao, who plays the role of Ding Weiwei, Jiang’s ex-wife, described the role as "a beautiful stupid woman".

　　"Rivers and Rivers" tells the story of a port, and there are many water-related bridges, such as fighting floods and salvaging shipwrecks. Qin Hao, Guo Tao and Adi, the three leading actors in the play, also recorded a "Guide to Self-rescue on Water" to tell everyone how to save themselves from drowning and demonstrate how to wear life jackets correctly. Adi said: When deciding to travel to the island, the following preparations should be made: First, check the local real-time weather forecast again and again. If there is a red, orange and yellow rainstorm warning or a typhoon warning, it is best to travel in another place. Secondly, buy travel accident insurance before you travel. Third, to sign up for a day trip to the sea, you should choose a regular travel agency. Qin Hao personally demonstrated how to wear a life jacket correctly: "If you just wear a vest, it is useless. When the waves hit, the life jacket will automatically fall off. The key point of wearing a life jacket is to fasten the belt, fit the body and prevent it from falling off. "

　　The picture shows a screenshot of the tiger video that was quickly reprinted online.

　　According to the micro-signal of the Public Security Bureau of Eshan County, Yuxi City, Yunnan Province on the evening of July 12th, at 10: 50 on July 4th, a netizen whose IP territory showed "Yunnan" posted a video titled "# There is a life called Yunnan # The life of King Shan never dares to pick up bacteria again …" in the video, the time of the incident was "July 4th" and the location was "Yunnan".

　　After obtaining this information, the Netan Brigade of Eshan County Public Security Bureau immediately contacted the Street Police Station to carry out the verification work.

　　It is found out that the video released by Liang was shot in Kunming Wildlife Park, Yunnan Province in August 2019, and Liang marked on the video "# There is a life called Yunnan # The life of Shandawang is no longer afraid to pick up bacteria … …” The words ""are false information. By 9: 00 on July 10th, the video posted by Liang on Tik Tok had 261,000 likes, 71,000 comments and 4,497 collections, which caused adverse social impact and disrupted public order.

　　On July 12th, the Public Security Bureau of Eshan County imposed a penalty of 5 days’ administrative detention on the illegal suspect Liang according to the relevant provisions of the Law of People’s Republic of China (PRC) on Public Security Administration Punishment.

　　Eshan police reminded netizens that it is necessary for them to make joint efforts to purify the network environment and crack down on network rumors. The public security organs will resolutely deal with those who publish false and inappropriate remarks on the Internet, deliberately distort the facts, fabricate and spread rumors, and disrupt social order. Causing adverse effects, if the circumstances are serious, criminal responsibility will be investigated according to law! I hope that the majority of netizens will keep rational thinking, improve their awareness of prevention, actively resist online rumors, and do not believe in rumors, spread rumors, and build a clear network home together.

　　　In order to improve the filing system of animal pathogenic microorganism laboratories and further standardize the filing contents and procedures of low-level animal pathogenic microorganism laboratories, our bureau organized and drafted the Guiding Opinions on Strengthening the Filing of Low-level Animal Pathogenic Microbiology Laboratories (Draft). On the basis of soliciting opinions from provincial agricultural and rural departments in the early stage, a draft for comments was formed, and now it is open to the public for comments again. Please send your comments back to our bureau in writing or by email before November 11, 2023.

　　Email: xmjwjch@agri.gov.cn　

　　Chuanzhen: 010-59192869　

　　Mailing address: International Cooperation Department of Animal Husbandry and Veterinary Bureau, Ministry of Agriculture and Rural Affairs, No.11 Nanli, Agricultural Exhibition Hall, Chaoyang District, Beijing (postal code: 100125)　

　　　Attachment: Guiding Opinions on Strengthening the Filing of Laboratory of Low-grade Animal Pathogenic Microbes (Draft for Comment)　

　

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　　　　　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 October 10, 2023