The Spring Festival holiday has ended, and all walks of life have started work one after another, but it does not affect the fiery market of the film Spring Festival. Among them, the military action giant "Operation Red Sea" has counterattacked all the way and won the best reputation of the Spring Festival file. The box office soared for 6 consecutive days, and turned over on the sixth day of the new year to become the single-day box office champion. As of press time, the film’s box office has exceeded 2.10 billion yuan, playing a most beautiful turnaround battle. Some industry insiders boldly predict that according to its recent "wild rush", the final box office is expected to go straight to the 4 billion yuan mark.
start
The hot film is at the bottom of the box office
In the "Four King Kong" released on the first day of this year’s New Year, "Operation Red Sea" has the most unfavorable start.
"Operation Red Sea" was announced in late December on the first day of the New Year of the Dog, less than two months before its release, and the publicity time for such a production-scale film is very tight. "The popularity is low, and every day is very anxious," the publicity staff said. Zhang Hongsen, director of the film bureau of the State Administration of Press, Publication, Radio, Film and Television, also said on WeChat Moments: "From the producer in winter to the whole creation, the mouth is shouting refueling, and the heart is burning with anxiety."
However, the Chinese film market has never been short of "open low and go high" stories. Despite the poor box office and production after the opening of the first day of junior high school, "Operation Red Sea" has the best reputation among its peers. Douban has a score of 8.5, which is the highest rating for a single film since the concept of Spring Festival gear. "Don’t drink drinks, otherwise you will hold your urine all the way." This is the "advice" after watching "Operation Red Sea". A short sentence is enough to prove the brilliance of the film.
The word-of-mouth continues to ferment, allowing "Operation Red Sea" to demonstrate its true strength in attracting money.
After the first day of the new year, the film’s schedule continued to rise, and now it has reached about 30%. The box office has also caught up, making a comeback all the way, creating impressive results of 6 consecutive days of growth, and won the daily box office championship on the 22nd, becoming the triple crown of the day’s box office, attendance, and average attendance.
Counterattack
No labels, all based on good word of mouth
Strictly speaking, "Operation Red Sea" is not a typical family movie. Why was it able to break through in such a national and family celebration schedule as the Spring Festival?
In fact, in addition to the late setting, the theme is also an important reason why it was not favored at first. After all, this film about the Chinese Navy’s "Jiaolong Commando" going deep into the "Republic of Ivia" to rescue the trapped local Chinese expatriates is more like a cold sharp knife, which is out of step with the festive atmosphere.
"This is a super blockbuster, with a large technical scale and production difficulty. It’s not easy to find a suitable big schedule." Yu Dong, the producer of "Operation Red Sea" and the chairperson of Bona Pictures, explained this "willful" setting. He said that in the Spring Festival in the past few years, Bona has launched three "Macao" movies in a row, all of which are family fun types, but they were later criticized by many audiences and did not meet the positioning and purpose of the film family fun. "I think the Spring Festival schedule still needs good movies, not just family fun, but also’family fun ‘and’family fire’." Operation Red Sea "is such a blockbuster."
Whether it is during the Chinese New Year or the "post-Spring Festival" after the holiday, "Operation Red Sea" and "Detective Chinatown 2" have shown a stronger and more lasting enthusiasm for attracting money than "Monster Hunt 2" and "Journey to the West". According to Zhu Yuqing, the founder of Juying Hui, putting some kind of label on yourself during a certain period is actually a double-edged sword. "Like" Daughter Country ", it overemphasizes the label of’love ‘and loses a part of the audience." Operation Red Sea "and" Detective Chinatown 2 "did not emphasize their own positioning when promoting, but have a greater tolerance for the audience."
Outlook
Military-themed films may become mainstream
"Operation Red Sea" received a lot of praise, but the most important thing was that the film was exquisite and realistic in its ordnance and military details, which "captured" many professional military fans.
Han Han, the director, who says he usually likes to watch military-themed works, is a half-gun fan. In his opinion, the professionalism of "Operation Red Sea" is almost impeccable: "In terms of war action genre," Operation Red Sea "is completely the world’s top standard. It directly brings the level of Chinese film production to a higher level, and I think it is a milestone for Chinese film." Shi Zhongshan, the screenwriter of military-themed film and television dramas such as "The Years of Passion" and "Military Song Loud", believes: "Operation Red Sea" indicates that the Chinese film market can make a Hollywood-like blockbuster as long as it works hard. "
As for the military equipment in Operation Red Sea, Wang Qiang, who plays the role of the political commissar of the Linyi warship in the film and is also a military producer of the film, said: "Shooting warships, every action away from the dock is about 500,000 yuan budget. The camera teacher of the crew has not been willing to turn off the camera since they got on the warship. The sea is very rough, and the camera team insists on shooting with umbrellas and life jackets, and does not want to miss every precious detail on the warship." Zhang Yi, a veteran with a decade of military experience, also revealed that the technical requirements of each shot in Operation Red Sea are particularly high. "Many actions have to be filmed more than a dozen or even dozens of times."
From "Wolf Warrior 2" to "Operation Red Sea", the main theme military blockbusters have repeatedly achieved great results, and the high box office has left other types of films far behind. Does this mean that military films have become the mainstream of our country’s film market?
Rao Shuguang, president of the China Film Critics Society, believes that the success of these films shows that our country has made new progress and new breakthroughs in this genre, but it is too early to say that it has become a mainstream genre, and more efforts should be made to continue to promote it in the future. "Because military themes, including military action films, are needed to inspire patriotism and show the rise of a great power, and at the same time, they are also needed to continuously improve the industrial system and technical level of Chinese films."
Jiao Jing, deputy general manager of Movie United Media, who was responsible for the distribution of "Wolf Warrior 2," also said that the theme film, especially the military action theme, will definitely become the most promising film genre in the market, "because the theme has a huge appeal in China. As the country becomes prosperous and strong, the whole society pays more and more attention to national defense and the military. As long as the creators can keep improving and publicize pragmatic innovation, the market space for this type of film is unlimited."
