On August 25th, the 26th Chengdu International Automobile Exhibition kicked off grandly. Jaguar Land Rover landed in Rongcheng with four brands: Range Rover, Defender, Discovery and Jaguar, and brought the 24-year-old Land Rover Defender, the new Jaguar E-PACE and all the models of the four brands. The new British luxury lineup gathered in Hall 15 of the Western China International Expo City, showing a new British style of "new modern luxury".

　　Unstoppable 24-year-old Land Rover Defender hardcore launch

　　Born for off-road, the Land Rover Defender has been renowned around the world for its outstanding all-terrain capabilities and durability for 75 years, becoming an off-road legend in the luxury SUV sector. To pay tribute to the classic, the 24-year-old Land Rover Defender comes with more outstanding versatility and off-road performance to accompany users on their journey of adventure and achieve extraordinary life.

　　"From the’birth of a legend ‘to becoming a’civilian legend’, and now to the’legendary benchmark ‘, it can be said that the guardian is not just a car, but also a catalyst for countless adventures, and a reliable partner to achieve great achievements with friends. For 75 years, with the spirit of’unstoppable’, it has gone through countless legendary journeys with users, further establishing its unsurpassed status in the hearts of car fans and friends." Wu Chen, president of Jaguar Land Rover China and Chery Jaguar Land Rover’s joint market sales and service organization, said: "The more personalized Defender 90 and the more luxurious Defender 110, the 24-year-old Land Rover Defender is legendary, and it will continue to lead the new era of luxury all-terrain SUVs. Accompany more users who are keen on off-road and exploration to continuously surpass themselves, achieve more adventurous feats, and continue to write off-road legends."

　　Inheriting the classic and timeless hardcore style of the brand, the 24-year-old Land Rover Defender releases a strong off-road aura with a highly recognizable Founder shape. At the same time, the new car is standard at the beginning, and the COUNTY replica appearance kit is also introduced on the 90 model, incorporating the COUNTY retro gradual change logo pattern, lighting welcome trim with COUNTY pattern and other unique elements, and illuminating the noble identity through classic design details. The 110 model configuration is fully advanced, and many models are newly equipped with standard spare tire covers of the same color as the body, integrated refrigerators in the front central channel, wireless charging of mobile phones, and other high-perception configurations for customers. XS design elements are also innovatively integrated into the appearance of the new 3.0T XS model, and the lower body cladding and wheel arches of the same color as the body are adopted. The color of the whole vehicle is harmonious and unified, and it is more modern.

　　Structuralist aesthetics and multi-functional design run through the cockpit of the 24-year-old Land Rover Defender, transmitting the brand connotation of returning to luxury off-road authenticity: sandalwood black interior with central control magnesium alloy coated panel, taking into account the sense of quality and functionality; front luxury Windsor leather seats support 18-way adjustment function, allowing users to be comfortably surrounded when they are seated; plus three temperature zone automatic air conditioning, high definition ultra-wide-angle streaming media rearview mirror and other humanized configurations, showing luxury and practicality.

　　Following the hardcore off-road lineage, the new car has an all-terrain platinum geometric body, coupled with a ground clearance of up to 290mm and an electronic air suspension that can intelligently adjust the height, giving the vehicle better passing performance and escorting the conquest of all terrains; with Terrain Response ? second-generation intelligent all-terrain feedback adaptation system, ATPC all-terrain process control and other technical configurations, helping users to be fearless and cope with various complex terrains.

　　This year marks the 75th anniversary of the Land Rover brand and the 75th anniversary of the Defender brand. Defenders who have been continuously evolving in the heritage classics have achieved the legendary journey of countless adventurers with their all-terrain capabilities and outstanding practicality, writing the story of the brave on the land of China. To celebrate the 75th anniversary of the Defender brand, Jaguar Land Rover will hold the largest gathering of guard owners in the history of Shangri-La, Yunnan from September 22 to 24, and join hands with people with "soldiers" to start the epic journey of "soldiers, heroes".

　　The new Jaguar E-PACE is launched

　　On the basis of inheriting the essence of British design and track genes of the Jaguar brand, the new Jaguar E-PACE integrates a unique Sa style, with a cool Sa coupe design, smart and comfortable driving control, and a pioneer luxury cockpit, highlighting luxury taste and chic character, leading the Sa sense of travel life.

　　"Today’s consumers are becoming more and more focused on product requirements. For life, they bravely go to what they love and know how to please themselves. For cars, they do not follow or follow the crowd, and pursue spiritual and emotional resonance. Loyal to themselves, dare to show personal charm, you can sum up such a young and bold attitude to life in one word, that is’Sa ‘!" Ma Zhenshan, executive vice president of Chery Jaguar Land Rover Automobile Co., Ltd., and executive vice president of Jaguar Land Rover China and Chery Jaguar Land Rover’s joint market sales and service organization, said: "The new Jaguar E-PACE is built for this group of’individuals who insist on releasing their unique selves’. With unique coupe design, flexible and comfortable driving experience and ingenious design details, it will achieve a dynamic and dynamic new luxury coupe SUV with full personality, accompanying the younger generation to’sar and act ‘!"

　　The classic coupe design derived from Jaguar F-TYPE lays the foundation for the dynamic design and fierce posture of the new Jaguar E-PACE. The new car adds the iconic British racing green and Silicon Valley silver and flame blue body colors, the seat interior adds a Mars red color scheme, and the central control and dashboard use the contrasting stitching design to bring a more dynamic visual enjoyment. The shape of the whole car is rich in muscle feeling, and the classic design of the back-mounted roof, the leopard-leaping shoulder line and the slightly low waist line highlight the agility of the whole car. At the same time, the Yao Black Sport Edition also brings a choice of black sports body kits, including bright black body trims, front and rear wheel red brake calipers, and 20-inch blackened wheels, etc., to enhance the beauty of the vehicle’s power.

　　Inheriting the Jaguar brand track gene, the new Jaguar E-PACE is equipped with the Avieli engine, providing 1.5T and 2.0T two power options, matching 200 horsepower at the beginning, and can achieve a maximum of 249 horsepower and a strong kinetic energy of 365 Nm peak torque at only 1300 rpm; specially adjusted electronic power steering system to improve the steering flexibility and stability of the whole vehicle; Jaguar Drive Control provides 4 driving modes through the Jaguar Drive Control system, which can subtly upgrade the sensitivity of the steering wheel and throttle according to road conditions, allowing the driver to "control" at will.

　　The new car adopts a new wraparound cockpit with the driver as the core, highlighting its loyal driving track attributes: the 11.4-inch high definition central touch screen and the new InControl OS 2.0 infotainment system provide functions and experience comparable to smartphones. The menu level design is fully optimized, and you can switch to common functions in up to two steps. The new R-Dynamic sports styling multi-functional leather steering wheel with paddle shifters has a delicate texture and a comfortable grip. The hidden leopard print element design in the armrest box and the central storage table echoes the leopard pattern on the corner of the front windshield and the characteristic welcome lamp, pouring the vitality of Leopard Leap into it and engraving the brand imprint.

　　At this auto show, Jaguar Land Rover made a stunning debut with the four major brands of Range Rover, Defender, Discovery and Jaguar under the "rebranding", deepening the brand’s personality through a fully evolved new product lineup. In the future, Jaguar Land Rover will also focus on listening to the voice of customers, continuously respond to user expectations with innovative designs and excellent products, and move towards the vision of "becoming the most desirable new modern luxury car brand in the world". (Photo: Courtesy of Jaguar Land Rover)

A few days ago, I learned from the network that 2024 Rongfang, the official price range is 169,800 – 297,800 yuan, the following and the author’s first taste of it.

In terms of design, the new model retains the existing design language, and the appearance has only been slightly adjusted. The front grille and front bumper guard of the Style PLUS version have been redesigned, and the wheel eyebrows on the side of the body and the rear part of the side door trim, the rear door trim strip and the rear bumper guard have been modified in shape and pattern, and the appearance details have been increased.

In terms of intelligent driver assistance systems, the new model supports L2-level intelligent driving functions, including active braking, steering hold, front-facing, and full-speed adaptive cruise, etc. The configuration is still relatively complete.

In terms of power system, the maximum power of the RAV4 Rongfang 2.0L is 126 kW, 206, and it is equipped with a CVT continuously variable transmission. The maximum power of the 2.5L dual-engine two-wheel drive version is 194 kW, and the four-wheel drive version is 225 kW. Both are equipped with E-CVT gearboxes. The 2.5L plug-in hybrid version is equipped with an engine and an electric motor, providing abundant power performance.

The suspension is mainly for comfort, with front suspension and rear suspension. The suspension system can effectively filter the ground suspension, improve the riding comfort, and the steering system is accurate, which is suitable for family travel. Equipped with L2-level auxiliary driving functions, including safety features such as full-speed adaptive cruise and lane centering, it enhances customization and safety performance.

Overall, this car still has a certain market in terms of price and configuration among models of the same level, making it a worthy choice for cost-effective families.

On September 28, Changan Mazda MAZDA EZ-6 officially started pre-sale, and the pre-sale price of 7 models was 160,000-200,000 yuan. As the first pure electric platform flagship sedan of the joint venture, the EZ-6 is equipped with intelligent configuration far beyond the joint venture models of the same level while continuing the brand’s "one-in-one" pleasant driving experience. There are two power versions of super pure electric and stepless range extension.

The EZ-6 adopts the first pure electric technology architecture of the joint venture new energy "Power Control Smart Line", providing two power modes of super pure electricity and stepless range extension. The former supports 600 kilometers of CLTC operating conditions and supports 3C ultra-fast charging; the latter has a measured battery life of more than 1300 kilometers.

The new car is equipped with the third-generation Snapdragon digital cockpit, using a combination of 10.1-inch high definition smart digital instrument + 14.6-inch anti-glare LCD floating screen, 3D holographic face non-sensory recognition login supports up to 9 accounts, "Hi MAZDA" four-tone automatic speech recognition function, not only can perform multiple instructions at one time, but also support the occupants to issue instructions separately.

As the first new energy flagship model of Changan Mazda, the EZ-6 is also quite elegant in terms of space layout and cockpit stacking. The interior of the new car is made of NAPPA leather and suede high-end fabric combination, the main and passenger seats can be equipped with cloud suspension zero gravity seats, and the SONY 14 speaker luxury audio blessing is available for listening to music, focusing on an immersive listening experience at the level of a concert hall.

In terms of intelligent configuration, the EZ-6 is equipped with the leading 50-inch AR-HUD holographic enhanced display system, and the full-lane AR fusion real scene is projected 7.5 meters in front of the car. The whole car is equipped with 5 megapixel high definition cameras, 5 millimeter wave radars, 12 ultrasonic radars, and L2.5 smart parking assistance system. It has driving auxiliary features such as automatic following, lane centering, smart offset, lever lane change, and intelligent speed limit. Daily commuting or high-speed driving can be safely piloted. At the same time, the new car also has a variety of parking auxiliary features such as in-car parking, remote control parking, remote intelligent parking, tracking and reversing, which can identify more than 150 different types of parking spaces.

Changan Mazda Automobile Co., Ltd. President Matsuda Hidehisa said that the EZ-6 is an excellent work that fully integrates the essence of Changan Automobile and Mazda’s two century-old enterprises, and is also a flagship model that defines the new value standard of the joint venture B-class new energy sedan. Deng Zhitao, executive vice president of Changan Mazda Automobile Co., Ltd., revealed that by 2027, Changan Mazda will invest a total of 10 billion yuan in the field of new energy, and from this year onwards, at least 1 new energy model will be launched in the Chinese market every year, and the coverage of sedans and SUVs will be continuously expanded. In 2027, it will strive to achieve 90% of the sales of new energy models, and the annual production and sales volume will reach 300,000 vehicles. It will become the first

"Driving Wisdom" opinion: "The first brand of joint venture new energy" is the vision of Changan Mazda, and it also heralds the beginning of the joint venture new energy competition.