On May 26th, iQiyi (NASDAQ:IQ) released its unaudited financial report for the first quarter as of March 31st, 2022. The financial report shows that iQiyi’s revenue in the first quarter was 7.3 billion yuan, of which membership service revenue was 4.5 billion yuan, a year-on-year increase of 4%. The daily average number of subscribed members was 101.4 million, a net increase of 4.4 million compared with the fourth quarter of last year. Based on non-GAAP financial indicators, the operating profit was 330 million yuan, and the profit rate was 4%, which increased for three consecutive quarters and achieved quarterly profit for the first time.

Gong Yu, founder and CEO of Aiqiyi, said at the earnings conference call that day: "We realized the non-GAAP operating profit for the first time this quarter. This proves the effectiveness and strong execution ability of the company’s new strategy. I am very happy to see that this quarter’s performance exceeded expectations. "

Earlier, when releasing the financial reports for the fourth quarter and the whole year of 2021, Gong Yu announced that this year’s goal is to achieve breakeven at the operational level of non-GAAP for the whole year, and to achieve breakeven at the operational level of non-GAAP for the quarter as soon as possible.

Gong Yu explained that iQiyi achieved positive quarterly operating profit ahead of schedule through four major measures, including: the newly launched head content in the first quarter consolidated iQiyi’s market leading position, which brought growth to the membership size and monthly average single member income (ARM); Further improve operational efficiency through refined content scheduling and content promotion; Control costs and expenses while continuing to provide users with quality services; Further improve the sales ability through various ways.

Q1 explosion drama "In the World"

Gong Yu believes that Iqiyi’s performance in the first quarter is replicable, and will continue to implement the current operation strategy in the next few quarters, and believes that it will continue to achieve ideal results. He said that he is full of confidence in the future layout in terms of high-quality content; In terms of efficiency management, we will maintain the current streamlined and efficient organizational structure and continue to focus on improving efficiency.

Double growth of membership size and revenue, positive quarterly operating profit ahead of schedule.

In the first quarter, the membership business maintained steady growth, which provided strong support for the overall performance of iQiyi to exceed expectations. In the first quarter, membership service revenue was 4.5 billion yuan, up 4% year-on-year and 9% quarter-on-quarter. This indicator has increased year-on-year for nine consecutive quarters. The average number of subscribed members in the first quarter was 101.4 million, a net increase of 4.4 million compared with the previous quarter. In the quarter, ARM was RMB 14.69, up 8% year-on-year and 4% quarter-on-quarter. As of the first quarter of 2022, ARM has achieved year-on-year growth of 8% and above for five consecutive quarters.

This quarter, iQiyi focused on attracting users through high-quality new content, retaining users through rich and varied film library content, and adopting various operational measures to improve user loyalty and brand awareness. These measures were widely recognized by users and helped to consolidate the membership base, which in turn turned into stronger liquidity.

In the same period, the operational efficiency of the platform continued to improve. The cost continued to decline, and the revenue cost in the first quarter of 2022 was 6 billion yuan, a year-on-year decrease of 16%; Expenditure on sales and management expenses was 740 million yuan, a year-on-year decrease of 38%.

Q1 Financial Report Partial Data

"In the past three quarters, our gross profit margin has continued to grow and reached a record high in the first quarter of 2022. At the same time, operating expenses continued to decline for three consecutive quarters. " Wang Jun, CFO of Aiqiyi, said, "Behind these figures are our unremitting efforts to improve operational efficiency and enhance business expansion, so as to better prepare for long-term development."

Rich in content reserves

Operational efficiency improvement

Long-term development and supply gradual system

In the first quarter of 2022, iQiyi continued to launch high-quality content.

The newly launched "The World", "A Picture Book of Hunting Crime" and "Heart Residence" have gained a good reputation, but also achieved a double harvest of social value and commercial value. In particular, "In the World" became a national explosion, loved by audiences of different ages and backgrounds, and attracted 25 advertisers to cooperate with the platform. In addition, high-quality content shows a good long tail effect, and these series continue to produce steady performance after the closing.

Iqiyi focuses on building content business from production to operation in a systematic way.

According to the financial report data, the content cost of iQiyi in this quarter was 4.4 billion yuan, both year-on-year and quarter-on-quarter. Gong Yu said: "Our goal is to obtain the most suitable content with the best ROI (return on investment) while maintaining the overall competitiveness and market leading position of iQiyi, and to maximize the realization with a reasonable amount of content."

Among them, iQiyi uses technology to further improve the production efficiency.

In the first quarter, the AI dubbing technology IQ-Dubbing developed by iQiyi was widely used in film dubbing, which effectively optimized the cost and promoted the revenue of long tail content. The IP development strategy of "one fish eats more" explores multiple opportunities for realizing high-quality content. The first work of iQiyi’s "Ancient Chinese City Universe" series-"The Wind Rises in Luoyang" IP has signed contracts to authorize more than 20 customers, and developed a variety of derivatives such as tide play, jewelry, clothing, food and beverage.

Stills of "The Wind Rises in Luoyang"

In terms of content storage, iQiyi has been committed to improving original production capacity, and has now established the largest and most professional producer team in the industry. Iqiyi expressed confidence in this year’s content reserves, especially the multi-core drama reserves. In the second quarter, "Dear Children" and "The Wind Rises in Longxi" were well received.

As for the impact of the epidemic, iQiyi said that due to a considerable amount of original content reserves and the operational experience accumulated in the past two years to deal with the epidemic, this round of epidemic rebound since March this year has limited impact on the content reserves of iQiyi’s future dramas.

Improving the overall content quality is the focus of iQiyi’s work. The platform will continue to introduce high-quality content, improve the quality of content, and use the advantages of the platform to build the content ecology of iQiyi.

Among them, we will continue to build content brands, strengthen the advantages of iQiyi in the vertical track through the serialization strategy of long dramas and the theatrical mode. Benefiting from rich content reserves, the platform launched a series of good works in the second quarter. At present, Dear Children, Greetings to the Qing Dynasty, The Wind Rises in Longxi and The Night Walker have received enthusiastic response from users, and the highly anticipated original TV series Life as First Seen and Police Honor will also be launched. In terms of theater, Xiaodiao Theater will broadcast the third work "Breaking Elite", and this year, Love Theater will also launch five new dramas. Variety, animation and children’s content will all launch new works under the strategy of seasonal broadcasting. For the upcoming summer file, the platform has prepared rich and diverse high-quality content, covering all core content types to meet the needs of users in different circles.

Publicity map of "Police Honor"

Iqiyi will continue to produce and distribute original films to enrich the content ecology. On April 15th, the film "Edge Walker" which was shown in major cinemas has exceeded 130 million yuan at the box office. On April 1st, Iqiyi upgraded the online movie cooperation mode, from the previous accounting according to the broadcast volume to the accounting according to the duration. The new accounting mode helps high-quality films to stand out and achieve a win-win situation for both the film and the platform.

Iqiyi Extreme Edition and overseas markets have become new growth points.

Iqiyi explores growth opportunities through new business models. In the first quarter of 2022, iQiyi Extreme Edition and overseas business continued to maintain a strong growth momentum.

Through continuous efforts to improve product and user experience, overseas business achieved steady growth in membership revenue and advertising revenue in the first quarter.

Iqiyi Extreme Edition, as a good supplement to the main station APP, maintained a strong performance in various operational indicators this quarter, with a monthly DAU of 5 million in the first quarter and over 5 million in April. The monetization mode of Iqiyi Extreme Edition is mainly based on effect advertisements, which is obviously different from the monetization mode of the main station APP based on membership subscription. The user portrait, monetization mode and content consumption behavior of iQiyi Extreme Edition are very different from those of the main station APP. The user overlap between iQiyi Extreme Edition and the main station APP decreased further in this quarter, and the DAU overlap was only about 4% in March. The consumption of the content in the library of iQiyi Extreme Edition is significantly higher than that of the main station APP, which greatly enhances the long tail value of the content in the library. Iqiyi believes that the Extreme Edition has great growth potential in terms of user scale and liquidity.

"The first quarter was a breakthrough for the company." Gong Yu believes that "the encouraging performance in the first quarter also shows that the long video industry can continuously generate operating profits. We are full of confidence in the long-term healthy development of the industry. "

Original title: "Iqiyi 2022Q1 Financial Report: First quarterly profit, net increase of members in the quarter of 4.4 million"

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First, the TV home page

1. Navigation function

　

　

　　　　The navigation of TV stations uses the mouse to slide through the drop-down menu, which can easily guide netizens to their favorite secondary pages and special areas, including: home page, hot drama online, popular theater and movie Club, etc., and constantly optimize and update them.

　

2. Search function

　

　

　　　　Located above the navigation, users can enter keywords to search for videos in the station, or click on the hot words below to search quickly. The contents of hot words are updated at any time according to the contents of hot dramas on the screen or online.

　

3. The module is being broadcast.

　

　

　　　　Located on the right side of the search bar, according to the content of "popular theater" promoted by TV stations, it will give you a preview of what is being broadcast.

　

4, TV drama popular theater 7+1

　

　

　　　　TV Series 7+1 is a product made by china network television TV Station. By default, the video frame in the home page broadcasts the diversity video of the selected TV series "Hot TV Series", and at the same time, the eight small pictures below correspond to eight professional theaters, providing you with live TV series with characteristics from different angles. Including: hot drama series, tough guy theater, marriage theater, youth theater, criminal investigation theater, comedy theater, nostalgia theater.

　

5. Watch.

　

　

　　　　The watch module recommends the popular plays on the screen and on the Internet, and provides you with the first-hand popular TV series on demand.

　

6. The latest update of TV series

　

　

　　　　The "Latest Update of TV Plays" section presents you with the most detailed information about hot dramas. Taking The Founder as an example, the page presents information about the director, actors and plot of the drama, and provides on-demand services for diversity videos. At the same time, it presents you with the freshest video information to help you learn more behind-the-scenes anecdotes. On the right side of the section, "You may still like to watch" recommends you a play with the same theme according to the plot classification of "The Founder", and diversified choices allow you to enjoy the audio-visual feast!

　

7. We are all watching.

　

　

　　　　The "We Are Watching" section shows you highly concerned and widely praised plays with rich and diverse themes. Here, you can learn about the preferences and pursuits of netizens and find your favorite TV programs quickly!

　

8. User comments on the leaderboard

　

　

　　　　The "netizen comment leaderboard" section is a repertoire leaderboard integrated according to netizens’ star rating of various TV programs. This section is divided into three parts: netizen’s hot recommendation, unsatisfactory, and bad review of bad dramas. The star rating of each drama is determined according to netizens’ evaluation, and funny comments are also a highlight of this section!

　

9. Film and Television Club

　

　

　　　　The "Movie Club" section is a communication place for TV drama fans. Here, you can see the most interesting drama reviews, participate in the most popular voting, vent your regrets about the purpose of TV drama, and share the first-hand gossip in the film and television circle!

　

10. Hot drama list

　

　

　　　　The "Hot Drama Rankings" section presents you with TV drama rankings from the click-through rate, upload time, ratings and other factors, which will help you understand the popularity of TV dramas more intuitively!

　

Second, the TV station query page

　

　

　　　　The TV stations provide users with: letter retrieval, region retrieval, genre retrieval and users’ favorite personality retrieval, which is convenient for users to find the information they want.

　

　　　　Third, the final page of the TV station

　

　　　　The TV station provides two kinds of video frames for netizens to watch videos.

　

　　　　1. Diversity video page:

　

　

　　　　The diversity video window play page is used to play the diversity video of TV series. The floating functions of the player include the main player, title, introduction and other contents. Click the two-way arrow in the upper right corner of the player to switch large-size videos. The floating layer includes functions such as leaderboard, collection, suggestion, sharing, top stepping, rating and so on.

　

　　　　The icon in the lower right corner of the player can play in a full-screen or widescreen video window.

　

　　　　2, popular theater play page:

　

　

　　　　This page mainly presents a personalized theater, providing netizens with a 24-hour TV series. By default, the page will be played in a large video window and provide interactive functions. And the 24-hour scheduling details are presented at the bottom right of the page.

　

　

　　　　

According to the statistics of Cat’s Eye Professional Edition, as of February 10th, in 2024, the cumulative box office in China’s film market exceeded 4.331 billion yuan (equivalent to 602 million US dollars), surpassing the box office performance in North America and temporarily ranking as the world’s single market box office champion.

As of February 10th, the cumulative box office in China mainland market was 602 million US dollars, the cumulative box office in North America market was 575 million US dollars, and the cumulative box office in French market was 149 million US dollars, ranking the top three in the global single market box office.

Text | Reporter Li Li
Figure | Reporter Cat’s Eye Professional Edition

　　Pay attention to the 2023 Beijing Cultural Forum

　　New things in Beijing culture

　　Open column language

　　In the process of building a national cultural center in Beijing, new policies and measures are frequent, and new things related to culture are constantly emerging in the lives of Beijingers. Behind these new things are Beijing people’s inheritance and thinking of existing culture, as well as their creation, acceptance and integration of new culture.

　　In fact, the construction and development of culture has never been one-way, on the one hand, it needs the government’s action and support; On the other hand, people who "update" their ideas will take the initiative to develop new ideas and make new attempts for culture.

　　In recent years, there have been countless new cultural events among ordinary people in Beijing, each of which reflects the inheritance and innovation of Beijing urban culture and the influence of Beijing’s urban cultural construction. On the occasion of the upcoming Beijing Cultural Forum in 2023, this newspaper launched a series of reports, telling new things about Beijing culture, observing and thinking about the changes brought by cultural development to the city and people living here from several aspects.

　　The holding of "October Literature Month" and the reopening of Ditan Book Market have once again immersed Beijing in the "book fragrance", and also highlighted the achievements of the construction of "book fragrance Beijing". Take bookstores as an example. As of 2022, the number of physical bookstores in Beijing has exceeded 2,000, and Beijing has also vigorously provided financial support to physical bookstores. In addition, Beijing has promoted characteristic bookstores through a number of activities.

　　On June 18th, 2023, the results of the first selection of the most beautiful and best series of physical bookstores in Beijing were announced. A humble bookstore in Miyun ranks among the most beautiful bookstores in the category of "integration and innovation".

　　The shop assistants in this bookstore are all dance teachers. They create some picture book stories on the bookshelf into musical dance dramas, attracting young readers to understand the ideological connotation in the picture book stories with beautiful dances. They feed back the bookstore by cultivating children’s artistic ability of dancing, and continuously "transfuse blood" to maintain the normal operation of the bookstore. Dance and read — — This "dancing" bookstore has become another living sample of Beijing’s physical bookstores.

　　Immersive experience reading and dancing

　　At 13: 00 on August 8, a musical and dance drama performance of the picture book "North Star" was being performed in the theater of Yuewu Yuedu Store. A parent-child reading group of more than 30 people, composed of 19 children and their parents, sat cross-legged on the stage and listened carefully to Pan Xiaolong’s vivid story.

　　"Everybody close your eyes, take three deep breaths, and follow me to the fairy tale world of Polaris: ‘ A gentle wind blew, and a little boy woke up and started his journey. He can crawl, stand, walk and run slowly. While walking, he explored and felt the fresh world. ’” Pan Xiaolong, 42, finished the story of this picture book in more than ten minutes.

　　Then, he made everyone stand up and did a warm-up exercise of pass the parcel’s digital game, which aroused everyone’s interest and started the rehearsal of the picture book story music and dance drama. The curtain hung low and the lights were dim, and the parents in the audience were full of expectations for the wonderful stage performance after the curtain was opened.

　　Finally, the curtain opened and the lights came on. The little actors came to a "shadow play" through the white tent. Some of them pretended to be patients and dragged their sick bodies along. Some make a gesture of laughing; Others are sad, weeping and sighing. In this way, after an immersive picture book story drama, the little actors scrambled to raise their hands and talk about their understanding and feelings about the characters’ stories in the drama.

　　Yang Yang, a parent who watched the picture book drama of Polaris at the scene, was deeply touched. She told the Beijing Youth Daily reporter that her child Wang Xinran had been studying dance in Yuewule Reading Store for more than two years. Teachers are very careful to create such a picture book story drama, "using beautiful body language movements to interpret the ideological content to be expressed in the picture book story, which further deepens children’s interest in learning. It can be said that this is an immersive reading dance experience." Yang Yang said.

　　What if the child can’t listen to the story?

　　"This is the first time we have tried to put the picture book story music and dance drama on the stage. This attempt is not a sudden whim, but to solve the problem that some children who simply tell stories can’t listen." Pan Xiaolong said that in the three years since the outbreak in 2020, he shared picture books and classic children’s novels on the online social platform every night, creating a brand of "Music, Dance, Reading and Reading Live Room".

　　Since the beginning of this year, the bookstore has resumed its normal offline operation, and Pan Xiaolong organizes offline picture book stories from time to time. He found that after attending the story meeting two or three times, everyone’s enthusiasm for reading dropped. By the third and fourth times, many parents stopped bringing their children to the meeting.

　　"In the face of the fact that this kind of story will not be so effective, we will return to the story itself, that is, after finishing the story, we will write a piece of material, so that everyone can read this passage together and find the resonance pleasure brought by reading. This effect is also quite good." Pan Xiaolong said that there happened to be a studio theater with good ambient lighting next to the bookstore, which provided him with a venue to put the picture book story music and dance drama on the stage.

　　Pan Xiaolong said that this is also a combination of the curriculum ideas of Italian and Japanese teachers he participated in before, using the divergent thinking of children, and everyone cooperates with each other to create a big background story, and then the expressions of the characters involved in this story are animated through body language movements, thus stimulating children’s desire for performance and enthusiasm for reading.

　　"After the performance of" Polaris ",I asked the children backstage if they had enjoyed it, and the children said in unison that they had enjoyed it. This kind of feedback is very important to me, and I will continue to develop picture books and dramas. " Pan Xiaolong said.

　　Previously, he also selected classic picture books such as Courage, Stone Soup, Guess how much I love you, Tortoise, etc., which are in line with children’s reading at present, as well as ancient poems such as When is the Moon, Mountain Walk and Grass, etc., and created more than ten music and dance dramas, which made reading interesting, three-dimensional and more direct to the soul.

　　The value of telling picture book stories online

　　Talking about his entrepreneurial experience, Pan Xiaolong said that he graduated from the Composition Department of the Conservatory of Music of Northeast Normal University. After coming to Beijing for development in 2005, he ran a recording studio with his friends, making behind-the-scenes recordings for TV variety shows such as "The Voice of China" and "I am a singer" until 2017, when his child was born. In order to provide a better learning environment for children, he wanted to set up a kindergarten, but because all the partners were dance teachers, he set up a dance training class first.

　　"At the beginning of 2020, the epidemic broke out, and the dance training I started stopped offline teaching and changed to online training. Many webcasts have disrupted children’s biological clocks. When I found my son’s work and rest disorder and it was difficult to fall asleep at night, I adopted the method of telling him a picture book story before going to bed. " Pan Xiaolong said that there are more than 5,000 picture books in a friend’s library. He selected some interesting picture book stories, recorded them as audio reading and played them to his children. Pan Xiaolong persisted for three months. He found that his son not only listened to audio reading, but also read with a picture book. His son’s super learning ability touched Pan Xiaolong.

　　Pan Xiaolong shared this "small fortunate" with his colleague Ouyang Jing. At this time, Ouyang Jing is also doing a live webcast of the picture book story. Suddenly one day, the live broadcast equipment broke down and stopped broadcasting, only some pictures stayed on the screen. More than 3,000 people in the live broadcast room stared at the pictures for a while, and someone began to leave a message impatiently in the comment area, "Aren’t you going to read the story today?" Ouyang Jing suddenly realized that not only the parents and children of the dance training class are paying attention to her live webcast, but also netizens of different ages all over the country are paying attention to her live webcast online, and even some regular old fans come to the live studio to listen to stories every day.

　　"Among them, parents are working outside, and children are listening to stories at home; There are also some autistic children listening to my stories. They like to release their emotions through such a space, and leave messages in the comment area of mobile phones to express their needs. " Ouyang Jing deeply realized the value and significance of picture book stories to children.

　　Online reading becomes a physical bookstore

　　In this way, Pan Xiaolong told Ouyang Jing that since the picture book story has such a market, he wants to truly turn online reading into an offline entity bookstore. Ouyang Jing was very surprised after listening. "We are all dance training teachers. No one is related to literary creation and book publishing. Can all laymen control it?" Ouyang Jing has been hesitating in her heart.

　　It was not until the cart drove into the Blue Mountain Cultural Industrial Park and the bookstore started construction that Ouyang Jingcai was convinced that this matter really had to be done. As a bookstore partner, she and Pan Xiaolong started the road of learning from the physical bookstores in the north, Guangzhou and Shenzhen.

　　"Every time we go to a city, we will sort out the top ten bookstores into documents and print them out through online search and public comments, and visit them one by one. Among the top ten bookstores in Shenzhen, we visited them one by one and found that only five were closed. My confidence was shaken. The bookstore industry is so depressed, are we still open? " Ouyang Jing was finally moved by Pan Xiaolong’s firm determination, and they were ready to "live to death".

　　The exploration road of music, dance and reading

　　It is worth mentioning that when Pan Xiaolong invested in opening a bookstore, he did not make a good book budget, and spent more than 4 million yuan on decoration alone, of which 1.07 million yuan was spent on theater lighting next to the bookstore. Faced with the dilemma of running out of ammunition and food after renovation, a friend of Pan Xiaolong’s who likes culture and art generously donated more than 100,000 yuan to open a bookstore and help him to bridge the gap with cultural publishing enterprises.

　　"So far, I still remember the embarrassing picture of purchasing books for the first time at Beijing Publishing Group. Several staff in the distribution department read me a book selected locally. They just laughed and said that this is not the way to choose an expert book. They gave me a very detailed book list and asked me which books I needed and how many kinds to wholesale them to me at the lowest discount in the industry. " Pan Xiaolong recalled.

　　In this way, Pan Xiaolong used online search to know the contents, sales volume and readers’ evaluation of those books on the book list, and finally determined the first batch of books to be ordered according to the inventory and discount given by the publishing house. In October, 2020, Le Wu Le Reading Store was successfully opened in the Blue Mountain Cultural Industrial Park.

　　At first, Le Wu Le Reading Shop was just a book corner for parents and children who came to participate in dance art training to read. Pan Xiaolong also planned to use the second floor as an office at that time. Later, there were more and more books, and the space on the first floor could not be satisfied. He opened the second floor into a children’s picture book library, while the first floor was filled with various adult humanities and social science books, life home books and health recipes.

　　"At present, our entire bookstore covers an area of about 950 square meters. In order to control the volume and keep a quiet atmosphere, we made a soundproof room so that children can immerse themselves in reading here. In this space, we have placed some children’s psychology books for children, as well as some story books to cultivate children’s reading interest. " Pan Xiaolong introduced.

　　The operation of the bookstore not only changes the children who come here to read, but also changes the dance teachers’ cognition of reading. Yan Shuang, who teaches Latin dance, is one of them. She used to have less contact with books. Since the opening of Le Wu Le Reading Store, she has read a lot of picture books and humanities books. She feels the charm and beauty of books and applies what she has learned to the arrangement of dance teaching programs for children. "For me, as a dancer, it is also a way of writing to integrate those perceptive thoughts in picture books into dance creation. I am subtly influencing and expanding children’s imagination." Yan Shuang shared her reading experience.

　　New experience

　　Provide opportunities for children to express their thoughts.

　　Open a bookstore at the age of 40, just for living? Pan Xiaolong has his own opinion on "forty puzzles": "After reading the book, you will find that your thoughts have changed more and the world has become more open, so I want to thank the reading itself for the meaning of my life." The original intention of doing these things is for the children, and it is more meaningful to leave a bookstore for the children than to leave other things. "I set a goal for two children, hoping that they will be bookkeepers — — A bookkeeper is not necessarily an operator, but to understand all kinds of stories, you spread the wisdom in the stories to others bit by bit. This creative value and significance has already exceeded the price marked by business. " Pan Xiaolong said.

　　When Pan Xiaolong was doing dance training, he never paid attention to the problem of profit, because this piece was relatively smooth and the plate was large enough. He had nearly a thousand students in Miyun. "Dance is a kind of body language. What it needs is good health and graceful posture. The most direct way to enhance and expand the dancer’s thoughts is books, so there is no conflict between reading and dancing, and it is a complementary relationship. "

　　Regarding the combination of dance and reading, Pan Xiaolong thinks that books are the root of thoughts, and the combination of reading and dancing can provide children with an opportunity to express their thoughts. The form of expression is dance. "I hope our children will have more ideas and more channels of expression. When they become thoughtful and less tired, they can stop and go and think about life while enjoying the scenery. "

　　New concept

　　Learn to slow down and not build online celebrity Bookstore.

　　In recent years, the government has increased its support for physical bookstores and introduced a subsidy policy. For Pan Xiaolong, to solve the operation problem of the bookstore itself, we can’t simply rely on the government’s support and wait for it. In his view, the government’s support is a kind of help. "After our bookstore was rated as the most beautiful bookstore in Beijing, it increased my motivation and confidence in opening a bookstore."

　　At the same time, Pan Xiaolong remained relatively calm about the popular concept of "online celebrity Bookstore". He thinks that at this time, he and his clerk should slow down, don’t forcibly turn the bookstore into a online celebrity store, and attract many tourists to just punch in and take photos. His bookstore will continue to popularize the public reading culture with colorful reading activities and picture books and dramas.

　　Pan Xiaolong hopes that the bookstore is more than just a reading space. In the future, he hopes to do more reading activities, revitalize his dance training resources and let more children participate.

　　This edition/reporter Zhang Enjie

　　Photography (except signature)/Reporter Li Na

　　Overall planning/full estate

Special feature of 1905 film network Since the official announcement, it has attracted much attention.

In the past period, the director has filmed a series, as well. In every interview, director Lin Chaoxian said that the volume of Operation Red Sea 2: Operation Killer Whale (hereinafter referred to as "Operation Red Sea 2") will be larger than the previous work, or even three times larger. "When you go to the sea, you will go down to the bottom of the sea."

All this information makes the audience curious about the film, the volume upgrade, whether the main creation will return, what the story will be like, and when it will start.

Finally, in the past month, the film "Red Sea Action 2" was officially launched, and two things were officially announced — —

First of all, the film announced the first round of the starring lineup, namely, the new addition to the "Dragon Commando" and the original players and.

Secondly, Jiang Defu, CEO of Bona Film Group, revealed the shooting progress of "Red Sea Action 2", saying that the film has started in Shoot. "I hope to let everyone see a brand-new and higher-standard industrialized film on the basis of it."

All the information has made everyone’s expectations for "Red Sea Action 2" continue to increase, and at the same time left more curiosity. What new changes will "Red Sea Action 2" bring to the market?

The charm of Operation Red Sea series

Before talking about Operation Red Sea 2, let’s look back at the power of Operation Red Sea six years ago.

At that time, the pattern of Spring Festival stalls still emphasized the atmosphere of family fun, and comedy movies and magic special effects blockbusters still played the leading role. When Operation Red Sea, a military action blockbuster, booked the Spring Festival, it all shocked the audience. After all, the audience familiar with the director Lin Chaoxian’s style knew that the battlefield under his lens was only fierce.

As the "first person to eat crabs", Operation Red Sea didn’t get much favor at the beginning.

Even if the director’s previous work is quite recognized; In the cast, there were some hot topics at that time, but they were always flat in the pre-sale stage. Before it, it was IP sequel, and.

By virtue of its quality, the film "killed" the encirclement and fell all the way, and finally won the box office for several days in a row, successfully breaking the law that family fun movies are king in the Spring Festival. In the following years, films with multiple themes, such as series, TV series and TV series, entered the market one after another, and all of them were recognized by the market.

The value behind the Spring Festival stalls has been further sublimated, allowing more viewers to bring their relatives and friends into the cinema and enjoy a wonderful audio-visual feast.

In addition to the qualitative recognition in the market, many actors in the film are seen by more dimensions.

After Operation Red Sea, Hehe, who had been deeply involved in the small screen, gradually had more possibilities on the big screen; Du Jiang’s value in the film market is reflected; Jiang Luxia’s value as an action actress has also been discovered; Johnny and the combination of attention, the following year, "two".

Director Lin Chaoxian, as well as Jiang Luxia, Du Jiang and other actors, were all recognized or nominated for the Golden Rooster Award for Chinese Film, Hundred Flowers Award for Popular Director and Hong Kong Film Awards in the following year.

Therefore, in many people’s minds, Operation Red Sea is already the "ceiling" of military action movies.

With the success of the previous work, the outside world is more curious about the impact of the "upgrade" of "Red Sea Action 2" on the market. Operation Red Sea’s response, more from the story itself, as well as realistic scenes, knife knife blood action drama, all reflect Lin Chaoxian’s super scheduling ability.

This also made Lin Chaoxian admit frankly that "Operation Red Sea 2 is under greater pressure", and there were four general ideas about the script going back and forth. Compared with the previous work, which focused on land warfare, Operation Red Sea 2 will add more things. "This time, it is a submarine force, which will go up to the sea and down to the seabed."

Underwater shooting is always a high difficulty factor for the current film industry.

Even in Hollywood, there is an unwritten rule to make movies and stay away from "water". Cameron constantly upgraded the underwater shooting technology for the series shooting, which also caused the film shooting cycle to be postponed. In the early years, the director also made a film on the spot in order to dive into the water. For this reason, the crew conducted intensive training from the director to the actor to learn diving, and finally filmed smoothly in the current.

In addition to the greater challenge of shooting difficulty, the addition of fresh power is bound to make the audience see more surprises.

With the change of the story scene, the "Dragon Commando" has also changed. As new members, Huang Xuan and Yu Shi are full of expectations.

Although Huang Xuan used to be an elegant literati, he contributed a lot to the action drama in the movies, and also let the audience see the possibilities of this actor beyond the literary drama.

As one of the most amazing new actors last year, Yu Shi has completed the transformation from childishness to maturity on the big screen. The content of the follow-up "Training Camp for the Gods" is to let the audience see the efforts behind the actor, and I believe that he will not easily "dismount" in the face of the "torture" of "devil director" Lin Chaoxian.

The next step of film industrialization

As early as the premiere of "Burst Point", director Lin Chaoxian shouted to Yu Dong, chairman of Bona Film, that the film was upgraded and the budget should be increased. Only in the face of the current film market, how to use the industrialized model and use the budget more efficiently is the key.

When talking about The Battle at Lake Changjin’s success, Yu Dong said that the significance of The Battle at Lake Changjin lies not only in pushing the industrialization specifications of China films to a new height, but also in being able to calmly face Hollywood’s big production and big investment. "This is the courage of China filmmakers, and it is also a great confidence in the China film market."

Now, Red Sea Action 2 has entered the Shoot link of the industrialized system.

In recent years, there have been frequent miracles in China blockbusters, especially since The Wandering Earth, and more concepts have been materialized. The director of "Trilogy of Gods" admitted frankly that during the filming, the team didn’t have a lot of industrialization experience, and the whole filming was "learning from overseas producers in the crew", and I hope it can continue in other crews in the future.

Coincidentally, it is to "carve" the film industrialization in the bones. In the process of making The Wandering Earth, he realized that he needed to sort out a set of production standard processes suitable for China characteristics — — Prior to this, industrialization only stayed in the concept of "human flesh industrialization", and the staff only relied on manual filling, and everyone could only work overtime.

In fact, I encountered a similar situation when I filmed Detective Chinatown 2.

Later, in 2020, Guo Fan put forward an updated viewpoint, virtual production. Before shooting the feature film, the sample film is shot in the way of pre-preview. The picture in this mode is close to the real shot, which can provide convenience for the real shot in the later stage.

Follow-up, directed, directed, and other films have continued this model, and in the application, they have continuously innovated the industrialized model.

In addition to the progress at the production level, post-production is also the same.

A Writer’s Odyssey, Wandering Earth 2, and other films have gradually realized that nearly 100% of the special effects are from China.

Yu Dong once said that the localization of special effects technology has been realized, and almost all post-production processes can be completed with the strength of domestic talents. "I remember that when filming The Battle at Lake Changjin, we dispatched more than 86 special effects companies to ensure the smooth completion of filming. This is a mature experience and promotion for us."

In the future, the process of film industrialization in China will continue. Whether it is Action 2 in the Red Sea or other films, only by making good use of this "weapon" on the road of industrialization can we really tell the story of China.

With the exposure of various drawbacks of traditional media, more and more elite media people began to look for a new way out. Since the media is more free and open, it is highly sought after by media people, and its almost unlimited profit also makes media people flock to it overnight. 2016 can be said to be a budding period and a turbulent period for media marketing. To some extent, a new era of media marketing has arrived.

Headlines are a global news information platform with top-notch big data recommendation algorithms, which carefully recommend high-quality headline news content for users. Depending on its own big data precision technology, Time Headlines can analyze the basic social attributes of users such as city, age and gender, identify the interests and preferences of each information audience at the current moment, truly realize the personalized content push of thousands of people, and provide users with interesting content at all times.

The elegant interface design, exquisite article typesetting and concise style of the headlines at all times bring users a fresh feeling, so that users can always track down the content they are interested in in in the vast sea of information bombing. Headlines at all times, whether on PC or mobile, have a comfortable and natural reading experience and are committed to providing better services to users. With a huge number of users, we always know the life needs of users, and the headlines are fully open from the media at all times. Mature technology makes headlines become the favor of readers and writers, and become a better choice for media platforms at present.

Headlines at all times invite individuals, media, enterprises, institutions and governments to join us from the media. Personal: For individuals, it provides content management and interactive platform based on text and picture creation, finds its own users and builds its own brand. Media: Open the content publishing platform for newspapers, magazines, radio and television stations, radio stations, the Internet and other media, and share hundreds of millions of mobile users. Enterprises: Apply to enterprises, institutions and other organizations providing content or services to share massive traffic resources and expand their brand influence. Government: open government affairs, facing the party and government organs at all levels in all provinces and cities of the country, and a government platform for expanding the openness of government information. Let’s share our ideas with the world and grow together with the headlines.

The stable version of Google Chrome browser was updated to version 125, adding relevant search suggestions and methods to improve online security.

Users can get suggestions related to previous searches in the search box, which are based on similar content searched by other users.

In terms of security, you can check the privacy and security settings through the "security check" function. If there are any security suggestions, Chrome will inform users.

In addition, Chrome browser stable version 125 contains 9 security fixes, and Google announced 4 fixes contributed by external researchers.

IT house with Chrome browser download address:https://www.google.cn/chrome/

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Chen Henan

　　Hello, I’m Chen Henan from Southeast Satellite TV. I am a journalist who is engaged in Taiwan-related and Taiwan-related news reports.

　　The Straits Forum is the largest non-governmental exchange platform between the mainland and Taiwan Province. Since the first session in 2009, more than 300,000 compatriots on both sides of the strait have participated together. In this process, my colleagues and I witnessed and recorded the feelings and blending of compatriots on both sides of the strait in the past 14 years.

　　On July 13th, the 14th Straits Forum was held in Xiamen. At the forum meeting that day, a representative of Taiwan compatriots’ speech caught everyone’s attention. He was Dr. Lin Shuren from Peking University who came to the mountainous area to start a business to help the poor. The story of him and his father in Daliangshan touched many people.

　　Mr. Lin Chunfu, Shuren’s father, chose to come to the mainland for development in the 1990s. After nearly 20 years of hard work, his enterprise has made small achievements in the industry. However, in 2011, 60-year-old Lin Chunfu put down the handicraft company with just the right momentum in Shenzhen and chose to retire. He came to Daliangshan, Sichuan, where he planted olives. At that time, the whole family thought Lin Chunfu was crazy. At the age of 60, it was too difficult for him to change the runway and start a new business. However, Lin Chunfu said, "It is normal to have difficulties in development. With the good policies of the mainland and the support of the government, it will be more emboldened to face difficulties."

　　In 2020, our film crew came to Hongmo Town, Mianning County, Liangshan Yi Autonomous Prefecture, Sichuan Province, where we interviewed the Lins’ father and son. When you first met Lin Chunfu, it was hard for you to imagine that this was a Taiwanese businessman who used to run a company with tens of thousands of employees. There are deep wrinkles in the corner of his eyes, and his skin is tanned. He is more like an agronomist we will meet in the fields.

　　Since 2011, the Lins’ father and son have built an olive plantation and set up an olive professional cooperative in Mianning County. When we interviewed them, the local olive plantation had grown from 600 mu at the beginning to 10,700 mu. Relying on the olive industry brought by the Lins’ father and son, more than 3,800 local farmers were lifted out of poverty and headed for a well-off society. Today, when I interviewed Lin Shuren, he told me that two years later, with the care and policy support of local governments at all levels, the olive plantation has expanded to more than 25 thousand mu, and they have increased the annual per capita net income of more than 6,800 farmers by more than three times.

　　The local Yi villagers thanked the Lins and their sons in a very special way. They gave the extra virgin olive oil a Yi name, Muduhani. In the Yi language, Muduhani means flame. The villagers said that the arrival of the Lins’ father and son brought us fire and hope in the Great Liangshan Mountain. This fire is the fire of getting rid of poverty, and this hope is the hope of getting rich.

　　During the fourteen years from 2009 to 2022, we encountered many stories of Taiwan compatriots like this in the interview process of the Straits Forum. The Straits Forum provides an unprecedented platform for cross-strait exchanges and exchanges. Taiwan Province compatriots share their experiences and tell what they see as the development of the mainland and the integration of the two sides. The launch of successive pragmatic measures, such as direct flights between the two sides of the Taiwan Straits, Taiwan Province compatriots’ travel to and from the mainland exempted from endorsement, and the landing of a new platform for cross-strait youth employment and entrepreneurship, has made the Straits Forum a "fast lane" for deepening cross-strait exchanges and cooperation and promoting cross-strait integration and development.

　　Faced with such communication momentum, some people can’t sit still.

　　In 2016, Taiwan Province Democratic Progressive Party authorities came to power, and the Straits Forum became a thorn in their side. They tried their best to prevent Taiwan Province compatriots from participating in the forum, restrict relevant personnel from going to the mainland, intimidate and threaten non-governmental groups not to participate, and prohibit branch activities from being held on the island.

　　In 2019, at the 11th Straits Forum, Huang Zhixian, a media person from Taiwan Province, took the stage to speak as a representative of Taiwan compatriots. Her sentence "Our generation will bring Taiwan Province home" has been played by hundreds of millions on the Internet.

　　On the third day after the Straits Forum speech, at ten o’clock at night, Huang Zhixian sent me a message through WeChat. She said that Taiwan Province’s Mainland Affairs Council would use criminal offences against her, but she was not afraid and would fight if she wanted to. After returning to Taipei, the program hosted by Huang Zhixian was suspended and cancelled due to special factors that were not supposed to exist. She had to find a new studio, a new production team and start all over again.

　　After learning the news, my colleagues and I immediately invited her to have an exclusive interview, asking her to talk about her feelings for the motherland, her desire for reunification, and what she encountered after returning to Taiwan Province.

　　Huang Zhixian said that sooner or later, the program would be cancelled, and she knew it. However, as long as there is a one-minute program, she will tell the truth to the audience she cares about and all Chinese.

　　Last August, I invited Huang Zhixian again for an exclusive interview. At that time, she had just returned from Xinjiang. She talked with me about her pride when she was vaccinated with domestic COVID-19 vaccine in mainland China, and about her experience of going through the southeast and northwest of the motherland in the past year. At the end of the visit, I once again mentioned her speech at the Straits Forum two years ago and the unfair treatment she encountered afterwards. She said that as long as we make "Taiwan independence" angry, we will succeed, and if we can make "Taiwan independence" angry, we will be more successful!

　　In 2009, the first report on the Straits Forum in the "Straits Shinkansen" column of Southeast Satellite TV was produced by me. In 2022, the report on the Straits Forum in the "Shinkansen" column is still presented to the audience through me. In the past fourteen years, my colleagues and I have witnessed the ebb and flow between the two sides of the strait, and recorded the good marriage forged by Taiwan Province compatriots on the mainland because of the Straits Forum. They found a stage to realize their dreams here, where they felt the ardent feelings of a family of compatriots on both sides of the strait.

　　"Good cross-strait relations will make Taiwan Province better". Expanding non-governmental exchanges and deepening integrated development are the right path in the world. Compatriots on both sides of the strait should walk together with one heart, work together, persevere and persevere. The motherland must be unified, and it must be unified. Our generation of Taiwanese journalists will be fortunate to be the recorder of this moment.

　　Thank you.

　　Fujian media group Chen Henan Taiwan Province 815 blackout report.

　　Chen Henan of Fujian Radio, Film and Television Group interviewed Hong Xiuzhu, former chairman of China Kuomintang.

　　On-the-spot Report of Fujian Radio, Film and Television Group Chen Henan’s Fuxing Air Disaster

　　Expert comments:

Special topic: China farmers’ reform set sail again.

　　　　From the historic decision of reform and opening up made by the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China to the adoption of "the Central Committee of the Communist Party of China’s Decision on Several Major Issues in Promoting Rural Reform and Development" by the Third Plenary Session of the Seventeenth Central Committee of the Communist Party of China, China’s rural reform and development has gone through a process of continuous deepening and continuous advancement for 30 years. Reviewing the course of rural reform and development, especially grasping the basic value orientation and practical trend of rural reform and development, will not only help us truly understand the pulse of the vast rural areas, but also help us deeply understand the strategic deployment of the Third Plenary Session of the Seventeenth Central Committee to further promote rural reform and development.

　　Marketization stimulates the vitality of rural economy with economic system reform

　　　　Before the reform and opening-up, the rural areas implemented a planned economic system with the integration of politics and society. The rural economy lacked vitality, production efficiency was low, and farmers’ lives were very difficult. The rural reform started from breaking the planned economic system. By abolishing the people’s commune, establishing a two-tier management system based on household contract management, stabilizing and improving the land contract relationship, and fully liberalizing the agricultural product market, a market-oriented reform has been embarked on.

　　　　First, establish and improve the two-tier management system. First of all, the implementation of "household production quotas", the establishment of family management forms, the formation of self-operated farmers, changing the previous single production model into a two-tier management system combining unification and separation, and quickly liberating rural productivity. Since then, with the sudden emergence of township enterprises and the extensive establishment of various farmers’ professional cooperative organizations, the rural collective economy in various forms has become increasingly energetic in the fight of market economy. To this end, the Third Plenary Session of the Seventeenth Central Committee pointed out that the two-tier management system based on household contract management and combining unification and separation is a basic rural management system that adapts to the socialist market economic system and conforms to the characteristics of agricultural production. It is the cornerstone of the party’s rural policy and must be unswervingly adhered to. At the same time, the plenary session further clarified the development direction of the rural two-tier management system, that is, family management should change to the direction of adopting advanced technology and production means, and strive to improve the level of intensification; Unified management should change to the direction of developing farmers’ union and cooperation and forming a diversified, multi-level and multi-form management service system, and strive to improve the degree of organization.

　　　　The second is to establish and guarantee farmers’ right to contract and manage basic means of production such as land. The term of farmers’ land contracting right was 15 years at first, and then extended for 30 years. The Third Plenary Session of the 17th Central Committee clearly stated that "the existing land in contract relationship should be stable and unchanged for a long time". At the same time, the plenary session proposed to improve the power of land contractual management rights and protect farmers’ rights of possession, use and income of contracted land according to law; In accordance with the principle of voluntary compensation according to law, farmers are allowed to transfer the contracted management right of land in the form of subcontracting, leasing, exchange, transfer and joint-stock cooperation, and develop various forms of moderate scale operation. This has further laid a foundation for improving the two-tier management system in rural areas. In addition, the reform of collective forest right system will be carried out, and the management right of collective forest land will be contracted to farmers for 70 years; The water surface, grassland, orchards and beaches in rural areas have also been contracted by farmers for a long time, which has created preconditions for improving the micro-subject of rural economy.

　　　　The third is to reform and improve the circulation system of agricultural products. First, the system of unified distribution and purchase of agricultural products was abolished, and the main agricultural products were ordered by contract, while most other agricultural products were freely circulated by the market. Since then, the main agricultural products such as grain have been purchased at protective prices, the selling price has been raised, and the management of purchasing and selling channels has been strengthened. After the 14th National Congress proposed the establishment of a socialist market economic system, the pace of the construction of agricultural products market system was accelerated. After joining the WTO, China’s agricultural products compete directly with overseas agricultural products in accordance with internationally accepted rules and standards. After the implementation of direct grain subsidy in 2004, the grain market was fully liberalized, and farmers had more adequate agricultural product marketing rights and agricultural management rights. It is worth noting that with the changes in the international relationship between grain supply and demand and the prominent contradiction between grain supply and demand, and the rising prices of domestic agricultural means of production have affected farmers’ enthusiasm for growing grain, it has become an extremely important practical task to ensure China’s food security and the balance between supply and demand of major agricultural products. To this end, the Third Plenary Session of the Seventeenth Central Committee proposed to improve the dynamic adjustment mechanism of comprehensive agricultural subsidies linked to the price increase of agricultural means of production; Improve the agricultural product price protection system, improve the agricultural product market regulation system, and maintain a reasonable level of agricultural product prices; Improve the price formation mechanism of major agricultural products such as grain, straighten out the price comparison relationship, and give full play to the role of market prices in promoting production and income. This shows that we should continue to play the role of the law of value and promote farmers to increase production and income by improving the market economic system.

　　Modernization bases the national food security on the solid foundation of agricultural modernization.

　　　　The reform of rural production relations has liberated the human factor in productive forces and promoted the great improvement of agricultural production and supply capacity. However, in order to continue to strengthen and stabilize the supply capacity of agricultural production, we must also strengthen the construction of the material foundation of agricultural productivity. Therefore, in the process of rural reform and development, the central government has always paid attention to agricultural modernization and carried out a series of material inputs, institutional improvements, institutional arrangements and policy designs. The 17th National Congress of the Communist Party of China clearly proposed to take the road of agricultural modernization with China characteristics. The Third Plenary Session of the 17th CPC Central Committee took the road of agricultural modernization with China characteristics as the basic direction to promote rural reform and development under the new situation.

　　　　Constantly promote the modernization of agricultural production conditions. Since the reform and opening up, the central government’s decisions, opinions and outlines related to agriculture have emphasized the strengthening of agricultural infrastructure construction such as farmland water conservancy. Since the promotion of new rural construction, the rural capital construction has been expanded, and the infrastructure of rural industries, rural villages, rural infrastructure and ecological environment management have been integrated, and the construction has been strengthened as a whole. Agricultural infrastructure is an important material condition for modern agriculture, and the Third Plenary Session of the Seventeenth Central Committee continued to emphasize the strengthening of agricultural infrastructure construction.

　　　　Constantly improve the level of developing agriculture through science and education. Since the reform and opening up, we have continuously strengthened the work of rejuvenating agriculture through science and education by increasing investment in agricultural science and technology, concentrating on tackling major agricultural science and technology problems, encouraging and supporting agricultural science and technology innovation and transformation of achievements, popularizing scientific cultivation and breeding, and strengthening professional and technical training for farmers. The basic support of modern agriculture lies in science and technology, and the fundamental way out for agricultural development lies in scientific and technological progress. To this end, the Third Plenary Session of the Seventeenth Central Committee emphasized the acceleration of agricultural science and technology innovation, and constantly promoted the integration of agricultural technology, the mechanization of labor process, and the informationization of production and operation.

　　　　Continuously optimize the structure and layout of agriculture and rural industries. As early as the mid-1990s, the central government proposed to develop "two high and one excellent" agriculture and sustainable development agriculture, and strive to build modern agriculture and rural industrial structure; And constantly optimize the regional layout of modern agriculture, emphasizing the strengthening of the construction of major grain and cotton producing areas, and developing and building industrial belts of superior agricultural products and characteristic agricultural products producing areas. The Third Plenary Session of the Seventeenth Central Committee continued to emphasize the promotion of strategic adjustment of agricultural structure, taking market demand as the guide, scientific and technological innovation as the means and quality and efficiency as the goal, and building a modern agricultural industrial system; Do a good job in industrial layout planning, scientifically determine the key points of regional agricultural development, form an industrial belt with outstanding advantages and distinctive characteristics, and guide the construction of processing, circulation, storage and transportation facilities to gather in advantageous production areas.

　　　　Constantly promote the modernization of agricultural products. The foothold of agricultural modernization lies in the modernization of agricultural products, that is, agricultural products should have modern standards, quality and form, and can meet the needs of modern consumption. Since joining the WTO, China has actively promoted the construction of agricultural production and product standardization system, emphasized the development of pollution-free, green and organic food, and put quality and safety in the first place in the construction of agricultural products. The Third Plenary Session of the Seventeenth Central Committee continued to emphasize the strengthening of agricultural standardization and the quality and safety of agricultural products to prevent unqualified products from entering the market.

　　　　We will continue to promote the construction of agricultural and rural service systems. Modern agriculture is not a small-scale peasant economy, but a socialized large-scale production. It is an inevitable requirement for the development of modern agriculture to build a comprehensive, convenient and efficient socialized service system covering the whole process. Over the years, China has actively built a socialized service system for agriculture and rural economy based on public service institutions, cooperative economic organizations, leading enterprises as the backbone, supplemented by other social forces, combining public welfare services with operational services, and coordinating special services with comprehensive services, and achieved remarkable results. The establishment of a modern rural financial system proposed by the Third Plenary Session of the Seventeenth Central Committee will strongly promote the process of agricultural and rural economic modernization.

　　Democratization respects farmers’ dominant position and protects farmers’ rights and interests.

　　　　Thirty years ago, 18 villagers in Xiaogang Village, Fengyang, Anhui Province took the lead in implementing the "big contract" and took the first step in China’s rural reform. In the past 30 years, respecting farmers’ dominant position, giving full play to farmers’ initiative spirit and safeguarding farmers’ rights and interests have formed a main line of rural reform and development.

　　　　Economic democracy is the foundation of political democracy. The rural reform has established a two-tier management system based on household contract management and the combination of unified management and separate management, and determined farmers’ long-term contract rights for land and independent marketing rights for agricultural products such as grain. In fact, it has established farmers’ dominant position in the market economy and really started farmers’ independent consciousness and initiative. This is also the fundamental embodiment of rural economic democracy. Over the years, by constantly rationalizing the price system of agricultural products, implementing tax reform and abolishing agricultural tax, establishing various subsidy systems and directly subsidizing farmers, the material interests of farmers have been further safeguarded, their economic rights and interests have been guaranteed, and their enthusiasm for production and operation has been further mobilized.

　　　　After the abolition of people’s communes, rural grassroots governments were established. Since then, in order to ensure the villagers’ autonomy, let the villagers handle their own affairs according to law, and develop rural grassroots democracy, China has promulgated and implemented the Organic Law of Villagers’ Committees. According to this law, the villagers’ committee is a grass-roots mass self-governing organization for villagers’ self-management, self-education and self-service, which implements democratic election, democratic decision-making, democratic management and democratic supervision. The Party’s grass-roots organizations in rural areas play a leading role, and support and guarantee villagers to carry out autonomous activities and directly exercise democratic rights. At present, the grass-roots mass autonomy system, including villagers’ autonomy, has become one of the basic democratic political systems in China. The system of villagers’ self-government fully demonstrates farmers’ political dominant position in rural areas and effectively protects farmers’ political rights and interests. The Third Plenary Session of the Seventeenth Central Committee proposed to expand the scope of villagers’ self-government, expand the proportion of farmers in county and township people’s congresses, and improve the township governance mechanism that is compatible with the continuous improvement of farmers’ enthusiasm for political participation, which injected new vitality into rural democratic political construction.

　　　　In recent years, the central government has actively promoted the equalization of basic public services, and public finances have continuously increased investment in various social undertakings in rural areas, which has more and more effectively guaranteed the cultural rights and social rights of farmers. The Third Plenary Session of the Seventeenth Central Committee proposed to expand the coverage of public finance in rural areas and develop rural public utilities, so that the broad masses of farmers can learn to be educated, earn income from their work, get medical care for their illness, provide for their old age and live and live, which shows a bright future for the all-round progress of rural society.

　　Integration breaks the dual structure of urban and rural areas and promotes the integration of urban and rural economic and social development.

　　　　Associated with the planned economic system is the dual social structure and governance mode of urban-rural division. In the early stage of industrialization and urbanization, agriculture and rural areas paid a huge price for the development of industry and cities, and also widened the gap between urban and rural areas. Under the condition of market economy, factors of production flow to departments and regions with high productivity and high returns, which further widens the gap between urban and rural areas and between developed and underdeveloped areas. Entering the new stage of the new century, China has generally entered the development stage of promoting agriculture by industry and bringing rural areas by cities. To solve the problem of agriculture, rural areas and farmers, we must jump out of the mindset of focusing on agriculture, rural areas and farmers. The Central Committee of the Communist Party of China put forward Scientific Outlook on Development, taking the overall planning of urban and rural development as the top priority. The 17th National Congress clearly put forward the important idea of forming a new pattern of urban and rural economic and social development integration, and the Third Plenary Session of the 17th Central Committee took accelerating the formation of a new pattern of urban and rural economic and social development integration as the fundamental requirement for promoting rural reform and development under the new situation. It can be said that breaking the dual structure of urban and rural areas and promoting the economic and social integration of urban and rural areas constitute a new starting point for the construction of rural policy system in the new period and a new orientation for rural reform and development.

　　　　To promote the integration of urban and rural economy and society, the general reform orientation is to promote the balanced allocation of public resources and the free flow of production factors between urban and rural areas, and to promote the integration of urban and rural economic and social development. This involves a series of institutional measures, mainly including: coordinating land use and urban and rural planning, rationally arranging the spatial layout of urban construction, farmland protection, industrial agglomeration, village distribution and ecological conservation in cities and counties; Coordinate urban and rural industrial development, optimize rural industrial structure, develop rural service industry and township enterprises, and guide urban capital, technology, talents, management and other production factors to flow to rural areas; Coordinate urban and rural infrastructure construction and public services, comprehensively improve the level of financial security for rural public utilities, and gradually establish a unified urban and rural public service system; Coordinate urban and rural employment, accelerate the establishment of a unified human resources market in urban and rural areas, and strengthen the protection of migrant workers’ rights and interests; Coordinate urban and rural social management, promote the reform of household registration system, relax the conditions for small and medium-sized cities to settle down, and promote the innovation of floating population service and management system; Expand the autonomy of county development, enhance the vitality and strength of county economy, and promote the financial system reform of the county (city) directly under the provincial government; Adhere to the road of urbanization with China characteristics, promote the coordinated development of large, medium and small cities and small towns, and form a mechanism for urbanization and new rural construction to promote each other.

　　　　Since the 16th National Congress of the Communist Party of China, the central government has proposed and emphasized vigorously developing the county economy, which is also an important step in the construction of urban-rural integration. Counties are also cities and townships, which is actually the concept of a big rural area. Operating according to the county scope is conducive to continuing to promote the integration of in township and town and villages, establishing a big village system and other related reforms, providing space for the innovation of modern agriculture and rural management system, and creating necessary conditions for coordinating urban and rural economic and social development and promoting urban-rural integration.

　　Scientifically directing the construction of new socialist countryside with Scientific Outlook on Development.

　　　　In the past 30 years, rural reform has been full of practical innovation, theoretical innovation, institutional innovation, organizational innovation and institutional innovation. In the final analysis, it is to push the vast rural areas onto the road of scientific development and build a new socialist countryside with Scientific Outlook on Development as the leader. The Third Plenary Session of the Seventeenth Central Committee regards building a new socialist countryside as a strategic task to promote rural reform and development under the new situation.

　　　　Scientific Outlook on Development, the first priority is development. To build a new countryside, we must highlight the theme of development, consolidate and strengthen the position of agriculture as the foundation, always take solving the problem of feeding more than one billion people as the top priority of governing the country and safeguarding the country, and constantly liberate and develop rural social productive forces. We will increase support and protection for agriculture, implement the strategy of rejuvenating agriculture through science and education, speed up the construction of modern agriculture, realize the all-round and stable development of agriculture, and lay a solid foundation for promoting economic development, promoting social harmony and safeguarding national security. Always regard reform and innovation as the fundamental driving force for rural development, persistently promote rural reform and system innovation, improve the rural economic system that meets the requirements of the socialist market economy, and make rural economic and social development full of vitality.

　　　　People-oriented is the core of Scientific Outlook on Development, which emphasizes the realization, maintenance and development of the fundamental interests of the people, the dominant position and role of the people, and the promotion of people’s all-round development. Building a new countryside depends on farmers and needs to cultivate new farmers. We should always take the realization, maintenance and development of the fundamental interests of farmers as the starting point and the end result of all rural work, focus on solving the most direct and realistic interests of farmers, safeguard their political, economic, cultural and social rights and interests, improve their comprehensive quality, promote their all-round development, give full play to their main role and initiative, and rely on hundreds of millions of farmers to build a new socialist countryside.

　　　　All-round, coordinated and sustainable development is the basic requirement of Scientific Outlook on Development. Building a new countryside, including production development, affluent life, civilized rural customs, clean village appearance, democratic management and other aspects, requires coordinated promotion of rural economic construction, political construction, cultural construction, social construction and party building, and through active development of conservation-oriented agriculture, circular agriculture and ecological agriculture, the rural ecological environment is protected and the sustainable development of agriculture is promoted. According to the deployment of the Third Plenary Session of the Seventeenth Central Committee, we should comprehensively and systematically promote the construction of new countryside, strive to make the rural economic system more sound, make remarkable progress in the construction of modern agriculture, greatly improve the consumption level of farmers, further strengthen the construction of rural grassroots organizations, and basically form a resource-saving and environment-friendly agricultural production system.

　　　　Scientific Outlook on Development takes overall consideration as the fundamental method. To build a new countryside, we must coordinate urban and rural economic and social development and focus on building a new type of relationship between workers, peasants and urban and rural areas. It is necessary to coordinate industrialization, urbanization and agricultural modernization, speed up the establishment and improvement of a long-term mechanism to promote agriculture through industry and bring rural areas through cities, consolidate and improve the policy of strengthening agriculture and benefiting farmers, focus on the development of infrastructure and social undertakings in rural areas, promote the equalization of basic public services in urban and rural areas, and enable farmers to participate in the modernization process and share the fruits of reform and development on an equal footing.

Editor: Liu Li

　

　 　 On January 25th, the Supreme People’s Court held a forum for media experts. At the forum, more than 20 media experts, including NPC deputies He Dongping and Xu Rujun, and Chinese People’s Political Consultative Conference members Ekbel Mi Jiti and Zhou Xisheng, made positive suggestions and suggestions on further strengthening the news propaganda and public opinion guidance of the people’s courts and promoting the benign interaction between the judiciary and the media, and put forward pertinent opinions. The speech is summarized as follows:

He Dongping, deputy to the National People’s Congress and editor-in-chief of Guangming Daily.

　 　 　 　　Nowadays, social media occupies people’s leisure space and selectively sets topics, which has become a crucial guide. We should introduce role models that can attract audiences and guide people’s behavior. To implement the top-level agenda setting, it is not enough to follow up the advanced people’s media, and it is not enough to tell stories. To pay attention to the existing platform, I noticed that the Supreme Law and CCTV jointly held the "My Favorite Good Judge" recommendation activity in 2017. In addition, the People’s Court Newspaper has also launched the top ten highlights of the people’s courts for many years, and courts at all levels are also pushing their own advanced models. In terms of character communication, the topic setting should be more conscious.

Xu Rujun, deputy to the National People’s Congress and president of Economic Daily.

　 　 　 　　First, we should keep up with the requirements of the times and continue to support the news media in publicizing and reporting the rule of law according to different characteristics. Second, continue to focus on fairness, justice and openness, and tell the story of the rule of law well. The story is the most attractive and touching. We should administer justice fairly, strictly enforce the law, express the judicial practice of the party and the government in loving the people and being close to the people through every judicial case, and publicize it vividly through the media. Third, we should continue to strengthen communication with NPC deputies and all walks of life, improve the external supervision mechanism, and listen to people’s opinions and suggestions on judicial work.

Member Chinese People’s Political Consultative Conference and Deputy Secretary of the Party Committee of China Writers Publishing Group, Aikebaier Mi Jiti

　 　 　 　　First, it is very good to grasp the nodes in 2018, such as promoting the benign interaction between the judiciary and the media in the new era of comprehensively governing the country according to law. It is a node to be grasped to strengthen the propaganda of the Constitution and make it the bottom line of every citizen, especially every member of the ruling party. Second, it used to be called "cracking down on gangs", but now it is called "cracking down on gangs". This is a good propaganda node. There are many cases in the process of "cracking down on gangs", so we should publicize them well. Third, there are ways to solve the problem of implementation, and we should increase publicity on how to implement these typical "Lao Lai".

Zhou Xisheng, member of Chinese People’s Political Consultative Conference and president of China Search Information Technology Company.

　 　 　 　　The Supreme Court has done so much work, how to let more people know is very important, and it is necessary to strengthen judicial propaganda with richer practice and more innovative and diverse means. The new measures and new features of governing the country according to law, and how to better interpret the Supreme Law and spread it internationally need new ways. I study English myself and have worked in the United States for a long time. Now I am willing to do these things. In addition, you can do more public opinion collection. In terms of public opinion collection, we are also willing to provide services from the mobile Internet to the PC Internet. There is no problem of charging. We are professional in this matter and a lot of information can be provided.

Zhang Guoqing, a researcher at China Academy of Social Sciences.

　 　 　 　　A few suggestions: First, the Supreme Law should give appropriate, powerful and timely attention to major online public opinion events and guide the social atmosphere by legal means. Second, we should give a more timely and accurate response to the public’s concerns, especially those related to public order, good customs and social security. Third, use the Internet to spread the law on the Internet and tell a good story about China’s Internet. Fourthly, the management of official websites, Weibo websites and WeChat WeChat official account. Can there be a special staff to maintain interaction with the experts and scholars present here, so that experts and scholars can make long-term contributions to the public opinion and legal construction of the Supreme Court?

Cheng Manli, Dean of Peking University National Institute of Strategic Communication.

　 　 　 　　In the era of new media and social media, everyone is a communicator, which will lead to the consequences of rumors and gossip flying all over the sky. It is very difficult to reverse it. It is necessary to actively release information, block the spread channels of rumors, and actively respond to interact with media netizens. We should be alert enough to the tendency of public opinion and take the initiative to respond, otherwise the cumulative impact of this negative effect will be bad. The media has the function of supervising the administration of justice, provided that the media fully understand the judicial procedure, how the judicial organs determine the facts, which laws are applicable, and what procedures are used to conduct trials. In this respect, the judiciary needs to do popular science.

Wu Haipeng, deputy editor-in-chief of Phoenix.com.

　 　 　 　　After entering a new era, we have many new demands for law enforcement, legislation and judicial interpretation. Combined with the documents issued by the Central Political and Legal Committee, I have two suggestions to do a good job in "eliminating evils": First, with investigative reporters who can write, do a lot of digging on typical cases, write one or two editions, and write clearly the nature and context of this case, including which laws were violated and how to punish them. Second, for example, in the trial, the media can try to follow the live broadcast.

Dong Guanpeng, Dean of Institute of Media and Public Affairs, Communication University of China

　 　 　 　　Four persistences and four breakthroughs, this is my suggestion. The first one is to insist on all-staff project, all-staff battle, and everyone has passed the media barrier. The second is to insist on all-media communication. The third is to insist on real-time interaction all year round. Fourth, insist that content is king. Four breakthroughs: first, the breakthrough of phenomenal audio and video works. Second, the breakthrough in the ways, methods and ways of innovative communication of people ruled by law. Third, the breakthrough in upgrading the new media platform of mobile internet. Fourth, major public policy issues, breakthroughs in public participation and contribution.

Professor Wang Jun, School of Journalism and Communication, Communication University of China

　 　 　 　　First, we have all popularized the law in the Seventh Five-Year Plan, and the time sequence and key points of popularizing the law have been established over the years. Realistically, how is our law supreme? How to be deeply rooted in people’s hearts? We have a lot of homework to do. Secondly, the protection of human rights, especially the protection of vulnerable groups, those who lack the right to speak in society (including ordinary judges), how to protect their human rights. The third is due process. Our procedure is transparent and visible. Justice is not only the content justice, but also the entity justice. We also have the procedural justice, which we can see. I hope the Information Bureau can make further progress.

Professor Liu Bin of China University of Political Science and Law

　 　 　 　　The work of the people’s courts is centered on trial. For the trial of major issues and cases with high social concern or high sensitivity, it is suggested that the Information Bureau and the General Media Office make a publicity plan in advance, and invite some experts to guide public opinion and prepare for the negative public opinion. It is suggested to innovate the form of propaganda work in people’s courts. In addition to the audio, video, storytelling, endorsement and other forms just mentioned, the recent selection activities carried out by the people’s courts are very good forms. It is suggested that the Information Bureau and the General Media Agency should give full play to the role of existing media experts.

Wei Wuhui, Senior Engineer, School of Media and Communication, Shanghai Jiaotong University.

　 　 　 　　The Supreme Law is a very authoritative institution, and it is easy to form a statement that makes people feel that it is a final decision. This is also a very sensitive authority, so it is very important to strengthen issue management and public opinion environment detection. This is a very professional practice in public relations, and it is necessary to make more use of relevant media and industry experts to explain it.

CCTV News Anchor Hai Xia

　 　 　 　　The Supreme Law has publicized many cases with social influence and high public concern through the news media, which has won full recognition from all sides. This shows that the Supreme Law should not only let the people get the final result of judicial justice, but also pay special attention to let the people see the realization process of judicial justice. This is not only a manifestation of the openness, self-confidence and conscious acceptance of supervision of the Supreme Law, but also the result of actively promoting and guiding the dissemination of judicial information. I hope that in 2018, the Supreme Court will continue to deepen and adhere to these measures. In terms of innovation of means of judicial information dissemination, I hope to have more abundant practice and more diverse forms.

Zhu huaxin, editor-in-chief of Online Public Opinion magazine, is in charge of People’s Daily.

　 　 　 　　This year is 40 years of reform and opening up, and governing the country according to law is an important part of the great achievements of the 40 years of reform and opening up. In terms of judicial openness, the Supreme Law has done a very good job and can do more publicity. In addition, the emotion and law of judicial cases in the past year has always been a difficult problem for the media and netizens. In this respect, the court handled it well, got a balance between emotion and law, and finally found the greatest common denominator.

Yang Zhanghuai, Deputy General Manager of Phoenix News

　 　 　 　　The Supreme People’s Court and people’s courts at all levels are responding to the public opinion of hot events more and more quickly, the response methods are more and more grounded, and the response content is more and more emboldened. It is necessary to make timely responses to hot events and timely preparations for hot events. Now some social software, such as small videos, can be used for live broadcast. We have live broadcast to catch Lao Lai and live broadcast our daily work, which is very good for breaking people’s mystery. Big data analysis can release data closely related to the people.

Tan Jun, Legal General Manager of Baidu Company

　 　 　 　　I would like to make some suggestions on the propaganda work of new media. First, grasp talents. General Secretary of the Supreme Leader pointed out that talents are the foundation of innovation, and the driving force of innovation is actually the driving force of talents. Second, grounding gas. I understand the meaning, that is, focus on the typical case. Third, build ecology. In fact, the magic weapon to win in the era of mobile Internet is to establish our own ecosystem, and court propaganda is no exception. Publicity is not only the publicity of the court’s own website and two micro-ends, but also the construction of an ecosystem in which traditional media, online media, super APP, legal experts and online V coexist and grow together.

Who is the dean and professor of the School of Design and Art of Hunan University?

　 　 　 　　I came here to see a lot of information things, which I have seen doing very well in state organs.

　 　 　 　　From the design point of view, the most important thing is what kind of requirements our users have for the law. In fact, the highest standard is how ordinary people can get the legal knowledge and legal-related assistance they need, which requires us to design from the user’s point of view. Because what we design is not what we want to spread, what is more important is what the people want to see and what they hope to achieve.

Xi Danni, Chief Reporter of Social News Department of CCTV News Center

　 　 　 　　We did the first live broadcast of CCTV trial, which received enthusiastic attention from the central government and society. I hope to choose some socially influential cases for us to do. In the past five years, the people’s courts have really made justice visible and tangible. I think the informatization of the Supreme Law has been done very well, and it is really tangible and visible justice. To tell a good judicial story, we can change the angle, and we can organize reporters to collect opinions below, tell a good judicial story and bring people with things.

Zhang Changhao, General Manager of Sina Judicial Channel

　 　 　 　　First of all, I would like to talk about two feelings: First, the dissemination of some judicial information, such as the recent judicial interpretation of the determination of the joint debt of husband and wife issued by the Supreme Law and the case that Zhengzhou Intermediate People’s Court changed its judgment to discourage smoking in the second instance. From the perspective of information dissemination, courts at all levels are more confident and more professional. Second, there are many excellent judges, which deserve our special attention. Talk about three suggestions: First, it is suggested to plan and design a national judicial brand image from the Supreme Law. Second, from the perspective of the public, increase our information dissemination on the two main lines of fair justice and justice for the people. Thirdly, we can actually try to publicize the current judicial situation in China through international comparison.

Liu Qianwen, Editorial Board of Tencent News

　 　 　 　　Since 2016, Tencent has had a lot of cooperation with the court, including catching the live broadcast of "Lao Lai". We can continue to expand the strength of experts, do public opinion maintenance together, and do more things in dispelling rumors. We are now making a rumor tool for the real platform, which can complete the purification by ourselves or help the platform to purify. Regarding artificial intelligence, Tencent AI Lab has made many attempts. We hope that with our strength, we can do a better job in smart courts, grasping "Lao Lai" and promoting fairness, openness and justice.

Xu Wen, deputy editor-in-chief of Sohu.com.

　 　 　 　　Internet hotspots should be used to popularize the law. For example, a golden retriever dog bit people the other day, and the police went out to kill the dog. After this incident came out, it formed a curse on the Internet for a period of time. What is more serious is that this policeman was searched by human flesh, and his personal information was made public, which affected his personal life. In fact, there are many points in this incident that can be popularized. The Internet is developing rapidly and is also very popular. Everyone is very concerned about hot spots, and netizens also need authoritative institutions to answer questions. The effect of popularizing laws combined with cases is definitely the best.

Gao Wen, editor-in-chief of Netease Media

　 　 　 　　In 2017, up to now, with the support of the Supreme Law, we have cooperated with local courts in 11 provinces across the country to do more than 100 live broadcasts of "Lao Lai", and we are constantly innovating the record of Netease live broadcasts in the openness of government affairs. The comments and comments of netizens have responded particularly well. We admire the openness of the Supreme Court in this area. There are many risks in the live broadcast of the execution of "Lao Lai". As a new media report, we dare to do so, which shows that the Supreme Court and the court system are very confident in the execution ability and the professionalism of the executives.

Lin li, Senior Director of Headline Public Affairs Cooperation today.

　 　 　 　　Have some ideas and suggestions. First, I hope that the live broadcast and exposure of "Lao Lai" can be normalized and scaled up, and I hope to establish cooperation with more courts. Second, there are some specific plans and ideas. Combined with the project exposed by "Lao Lai", I want to be the exposure platform for "Lao Lai" unpaid migrant workers before the Spring Festival. It is a matter of great concern for migrant workers to be owed wages. Before the Spring Festival, we can combine this hot spot to do public welfare activities to recover "Lao Lai". In addition, what is generated behind our report is big data. During the annual cooperation between the two sessions, the reports of the two sessions are reported, and the analysis and statistics of the crowd can also be used as a reference for the Supreme Law.

　 　 　 　　All the photos in this group were taken by Sun Ruofeng.