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Reporter Han Bing reports It’s 0 to 3 again, and it’s a huge gap with little strength to fight back. For the third time, Manchester United was defeated by Manchester City, the city’s sworn enemy, by more than 3 goals at home in the Premier League. If it weren’t for Onana’s Banksy pounce and many rescues, and Harland’s repeated missed opportunities, Evans would have suffered another embarrassing 1-6-even Manchester United couldn’t find anyone who scored that goal. The figures are cold and cruel: Manchester United under Ferguson lost only 34 times at home in 26 years, with an average of less than 1.3 games per season; But ten years after Sir Alex retired, Manchester United has lost 34 home games, averaging 3.4 games per season, almost increasing by 2.6 times!

This season, Manchester United have lost five games in the first 10 rounds of the Premier League, the most since nearly 37 years (1986/87 season, 10 games and 6 losses). Manchester United, once arrogant, now has a strength gap with Manchester City, the sworn enemy of the same city. Although Guardiola gave Tenghahe some face after the game, saying that it was not easy to beat Manchester United, other Premier League celebrities were not so polite. Shearer bluntly said that this was a "game between men and boys" and thought it was a completely unequal contest: "The result of the game only depends on how many goals Manchester City wants to score. Manchester United found themselves far behind, which is their most frustrating place."

Manchester City in Guardiola’s era has defeated Manchester United 9 times away from home, surpassing Arsenal (8 times); Among them, the Premier League beat Manchester United five times away from home, also surpassing Arsenal and Tottenham Hotspur. Manchester City is worth 390 million euros more than Manchester United, close to Juventus (420 million) and more than Rome (360 million). The strength of players is in different orders of magnitude, so is the level of coaches.

After the game, Neville and Carragher argued about Manchester United’s tactical mistakes, while Neville emphasized that the sale of Manchester United affected morale. Neville also mentioned Maguire and Mount, saying that their original intentions were Manchester City and Liverpool, but they all joined Manchester United in the end: "Should the students be blamed or the teachers?" Carragher stressed that Manchester United are playing "weak football", and they have taken the initiative to show weakness since the beginning of Tenghahe’s coaching, which gives players a psychological hint that they are self-indulgent. Tactically, it is an indisputable fact that Manchester United can’t compete with Manchester City in midfield and can only rely more on long pass.

Tenghahe scored only 2.8 points after the game, which is the lowest score since the Dutch coach coached Manchester United. The reporter asked about the gap between the two teams. Tenghahe’s answer was similar to last year. At the end of September last year, Manchester City swept Manchester United 6-3 at home, but at the beginning of this year, Manchester United also retaliated 2-1 at Old Trafford, which shows that Manchester City is not invincible. Manchester United lost only 1-2 in the FA Cup final in June. Why is the gap so big now? Tenghahe even thinks that this is not his most disappointing game, because the tactical plan is well executed-but the reality is that the Red Devils have almost no plan, and the attack depends on long pass, the defense depends on Onana, and Harland’s "gift"?

Compared with the classic multi-player cooperation in Manchester City’s offensive end, especially the second goal from the backcourt attack to the goal, it took only seven passes to complete. In the whole process, Manchester United can’t even touch the ball, which is the most intuitive embodiment of the strength gap between the two teams in details. The media agreed that the "perfection" of the second goal completely crushed Manchester United’s already insufficient fighting spirit. Although Manchester United is at home, its shooting (7-20) and shooting (3-10) are only one third of Manchester City’s, its possession rate is less than 40%, and its clearance (24-9) is almost 2.7 times that of Manchester City, which shows the team’s embarrassment.

Morgan, Arsenal’s diehard friend and C Ronaldo’s friend, will certainly not miss this best opportunity to ridicule Manchester United and Tenghahe: he stressed that C Ronaldo has scored 43 goals this year when Manchester United’s front line is misfiring collectively. Compared with the active offensive end of Manchester City, Manchester United’s front line is collectively lost. Anthony, Garnacho, Hojlund and Marchal have scored and assisted in the Premier League all season so far, and Rachford, who has played the most time, has only one goal and one assist. Marchal, who was replaced, handed over almost zero data in 10 minutes, with 0 goals, 0 assists, 0 shots, 0 passes, 0 clearance, 0 interception, 0 foul and even 0 touch! What’s the point of such substitution?

Keane denounced the downturn of B-fee in the game, and stressed that it was long overdue to deprive such a bad player of the captain’s armband and deliver players with more leadership and willpower. B Fei is almost invisible in this field, winning only 1/3 in 12 confrontations and being beaten four times, which totally does not match his high social status and the status of Portugal’s central midfielder. Manchester Evening News rated Manchester United players as almost humiliating: Onana lost three goals but made seven key saves, including two dives, with the team’s highest score (7 points), and six of the 11 main players scored less than 4 points. Except for the goalkeeper, coach Teng Hah only scored 2 points.

Little Redknapp’s evaluation of the strength of the Manchester City Derby is more straightforward: "The home of the two teams is only 5 miles apart, but Manchester City has left Manchester City for more than 100 miles." The number of goals scored by Harland in the Premier League (11) equaled the number of goals scored by Manchester United (10). How embarrassing. Keane insisted that Tenghahe should take the blame and resign, because the Dutch coach didn’t know how to line up the strongest team. Tenghahe stressed that Manchester United had performed very well in the last three derbies and was severely criticized by Neville. If Tenghahe still wins with his mouth and doesn’t know how to reflect on himself, I’m afraid the days before he leaves Old Trafford will be numbered. After all, neither the Gr family nor the possible new shareholder Ratcliffe will tolerate Manchester United’s complete failure in the European War.

At 23: 30 pm Beijing time on October 29th, the 10th round of the 2023-24 Premier League ushered in the first Manchester City Derby of this season, and Manchester United played against Manchester City at Old Trafford Stadium. In the first half, Hoyle pulled Rodley down and sent a penalty, and Harland took the penalty and hit it; In the second half, Harland scored twice with another goal, and before the end, he assisted Foton to seal the victory. Onana made many dives in the audience. In the end, Manchester City beat Manchester United 3-0 away.

This game is the 191st Manchester City Derby in history. Before the game, a series of activities were held at Old Trafford Stadium to commemorate the legendary Sir Bobby Charlton.

In the second minute, Manchester United stole the ball in midfield, and McTominay took the ball to the front of the penalty area and shot it with his left foot. The ball was not strong enough for Edersen. In the 8th minute, Rodley in the frontcourt hoisted the ball into the right side of the penalty area, Walker put it in front of the baseline and knocked the ball across the middle. Foden’s header was saved by Onana.

In the 12th minute, Grali took the ball to the left side of the penalty area, but he passed it back to his opponent in an inverted triangle. Hoyle took the ball and pushed it forward. Unfortunately, his teammates responded too slowly, and the fast break turned into a sports war. In the 15th minute, Foton sent a straight plug from the midfield, and Onana rushed out of the penalty area to clear the ball before Harland did.

In the 20th minute, Manchester City kicked the left tactical corner, Grali grabbed the ball from the right side of the restricted area and shot the far corner, and Onana saved the ball.In the 26th minute, Manchester City won a free kick in the frontcourt, and the ball was hoisted into the penalty area. Rodley, who was fighting for the landing point, was pulled down by Hoyle, and the referee awarded a penalty after watching VAR.

The penalty was taken by Harland, who shot his left foot low in the lower right corner of the goal and tricked Onana into scoring the ball. Manchester City led Manchester United 1-0.

In the 31st minute, Manchester City made a mistake in the frontcourt return, and Hoyle got the ball and got a half-single-handed chance. After he passed the goalkeeper, he didn’t have an angle to shoot, and then he crossed the middle. Unfortunately, B shot high from a small angle.

In the 36th minute, Manchester City made a cross from the right in the frontcourt. Maguire’s header in the penalty area was on Dallot, and he was almost attacked by Grali. In the 37th minute, Manchester City got a free kick from the left outside the penalty area, and Alvarez shot directly, and Onana saved the ball.

In the 45th minute, Manchester United made a long pass from the right side of the midfield. At the top of the arc, McTominay stopped the ball and turned to volley. Edersen saved the ball with one hand. In the 45th+4th minute, Seat B made a forward pass on the left baseline of the restricted area, and Harland headed Taishan in the small restricted area, and Onana flew to dedicate himself. At the end of the first half, Manchester City temporarily took the lead.

In the second half, Yi Bian fought again. In the 48th minute, B Fei received a tactical corner kick in front of the penalty area and made a long shot. Edersen saved the ball. In the 56th minute, Grali took the ball to the far corner from the left side of the restricted area, and Onana saved the ball sideways.In the 50th minute, the B-seat caught the ball and came to the bottom line on the left side of the penalty area. Harland in the middle headed the goal. This time, Onana had no choice. Manchester City led Manchester United 2-0.

In the 58th minute, Alvarez directly blocked the left side of the restricted area at the top of the arc, and Grali made a small-angle volley, and the ball missed the far post. In the 66th minute, Seat B shot with his left foot in front of the penalty area, and Onana hugged the ball. In the 69th minute, Rachford moved forward into the restricted area, and after receiving a long pass from the midfield, he shot low from a far corner at a small angle, and the ball missed slightly.

In the 71st minute, Grali sent a straight plug in the frontcourt, and Harland caught the ball to form a single knife. His volley on the left side of the restricted area was blocked by the attacking Onana. A minute later, Lindelov and Onana’s continuous mistakes almost gave Manchester City a goal.

In the 80th minute, Rodley took the ball and made a long-range shot in front of the restricted area. Onana saved the ball sideways, Harland got the ball on the left side of the restricted area and then passed it horizontally. Foden in the middle of the road easily shoveled the empty net and Manchester City led Manchester United 3-0.

In the 82nd minute, Manchester City made a cross from the left side of the penalty area. Before the penalty spot, Foden turned his back and hit the door, and the ball only missed a little.

In the end, the whole game ended and Manchester City beat Manchester United 3-0.

At 20 o’clock on the evening of October 29th, Beijing time, in the 10th round of Ligue 1 in the 2023-24 season, Paris Saint-Germain challenged brest away. In the first half, 17-year-old Zaire emeri broke the deadlock with a long-range shot, and then Li Gangren assisted Mbappé to expand the score and Mounie pulled back a goal; In the second half, brest equalized the score with a corner kick, and Mbappé finished the winner with a penalty in the 89th minute. In the end, Paris Saint-Germain beat brest 3-2 and rose to the second place in the standings.

In the 3rd minute, Paris broke into the opponent’s restricted area. Li Gangren’s shot was blocked by goalkeeper Bizot, and then his teammate’s supplementary shot was confiscated by Bizot. In the 6th minute, emeri received a return volley from his right foot at the top of the arc, and Bizot saved the ball with his fists. In the 13th minute, Donaruma passed the ball from the backcourt directly to the opponent, but the cross from the brest player directly crossed the bottom line.

In the 16th minute, emeri received a cross from his teammates in front of the penalty area. He passed a defender and came to the penalty area and slammed the door with his right foot. The ball was like a shell, and Bizot could do nothing. Paris was 1-0 brest.

In the 22nd minute, Li Gangren volleyed vigorously from the right side of the restricted area, and Bizot held the ball out of the crossbar.In the 28th minute, taking advantage of brest’s massive pressure, Paris fought back. Li Gangren picked up the ball in the backcourt and passed it to Mbappé. The latter caught the ball and formed a single-handed trend. He entered the left side of the penalty area and missed the defender. His right foot shot low and scored near the corner. Paris scored 2-0 in brest.

In the 41st minute, Mbappé received a cross shot from his right foot at the top of the arc, and Bizot saved the ball again.In the 44th minute, brest pulled back a goal, and the high ball on the right side of the frontcourt passed to the middle. Mounie in the restricted area pressed the Parisian defender to head the ball, and the ball bounced to the net, but Donaruma couldn’t save it. Brest 1-2 Paris.At the end of the first half, Paris temporarily took the lead.

In the second half, change sides and fight again.In the 52nd minute, brest’s right corner kicked into the restricted area, and Ledoualon, who was in front of him, headed the ball back, and the ball flew into the far corner. Donaruma’s whip was not as long as brest’s 2-2 Paris.

In the 57th minute, Mba took the ball to the left side of the restricted area, and shot wide from the far corner with his right foot. In the 62nd minute, Fabian Ruiz stopped the ball in front of the restricted area and buckled the defender, and the long corner was slightly missed. In the 64th minute, Paris stepped up its attack, and Enrique changed into Dembele and Muani.

In the 68th minute, brest got the chance, and the right side of the frontcourt shot the ball into the restricted area, but Ledoualon, who was in the back, outflanked the shot and kicked it. In the 70th minute, brest’s two shots in the restricted area were quite threatening, both of which were resolved by Donaruma. In the 74th minute, the Parisian frontcourt got a chance, but Dembele didn’t stop the ball in the restricted area and was cleared by the opponent’s defender.

In the 75th minute, Vitinia got the ball on the left side of the penalty area, which was quite threatening. Bizot got the ball sideways. In the 83rd minute, Muani in the restricted area tripped after passing the ball on the left side of the Paris frontcourt. The referee watched VAR on the sidelines and awarded a penalty. Because of the conflict caused by this penalty, many players from two teams got yellow cards.

Mbappé took the penalty. His first shot was saved by the goalkeeper, but Mbappé immediately made up the shot and scored the ball. Paris led brest 3-2, which was the 89th minute of the game.

In the end, the whole game ended and Paris Saint-Germain beat brest 3-2.

The Chinese baseball team lost to the Czech team 5-8.

Young and fearless, the China men’s baseball team "sent" a home run to the world’s number one Japanese team on its first show back on the world stage; But also because of their youth, China men’s baseball players tasted the bitterness of being "reversed" after 12 hours.

On March 10th, in Tokyo Dome Gymnasium, the second round of the 5th world baseball classic (hereinafter referred to as WBC) Group B continued. After nearly four hours of fighting, the Chinese baseball team finally lost to the Czech team 5-8, and suffered two consecutive defeats.

"It was a difficult game and it was hard to accept the result of losing." As Dean, the 75-year-old coach of China team, said, China fell to the last moment in the twists and turns, and lost to a team that was all unprofessional players. "Today was a memorable victory, but we lost the victory."

However, in Dean’s view, these young China players must "pay tuition fees" when they grow up. "You can regret it today, but after waking up, you must go all out for the next game."

The Chinese baseball team is one step away from victory.

The outcome was in an instant, and the China flag was seen on the field.

"Today, I saw the flag of China in the stadium. I don’t know if they are really China fans, but they gave us encouragement." After the game, China coach Dean felt this way.

For China, the WBC schedule is not easy.

After five years, he returned to the stage of the world’s top baseball game, and fought with the Japanese team for four hours in the first game amid the clamor of more than 46,000 Japanese fans. Then, after only 12 hours of adjustment, they stood in front of the Czech team in the first round.

Although coach Dean and his team made special arrangements for personnel rotation, and saved several main players for the second game, judging from the opening situation of the second game, the China team did not completely get out of the fatigue of the first stop.

The Czech team, which took the lead in attacking, hit hits continuously in the first half of the first inning, and scored 2 points first, while Zhao Fuyang, the starting pitcher that coach Dean specially reserved for this game, failed to enter the state. The 23-year-old young pitcher was replaced by Dean after only throwing 1 2/3 innings.

In the third game, the Czech team hit another home run, expanding the difference to 3 points.

On the one hand, the Czech Republic made great strides in line-playing, and on the other hand, China’s line-playing was slow to find its state. Until the second half of the fifth inning, China’s hits were still zero.

However, the Czech pitchers also made mistakes, throwing four balls to give China a point.

With a 1-4 deficit, China entered the offensive game in the second half of the seventh game. At this critical moment, Zhang Baoshu, a 39-year-old veteran who participated in WBC four times, became the key player to turn the situation around.

His double hit brought vitality to China’s bench, and then he stole the base and went to third base. Then, China’s Kou Yongkang and Luo Jinjun hit hits one after another. Under the pressure of China, the Czech pitcher and first baseman also made frequent mistakes. China pulled back four points with four hits, reversing the score from 1 to 4 to 5 to 4.

At that moment, the players on the bench of China team walked on the sidelines together to celebrate with the players who scored.

The Chinese baseball team once reversed the score.

However, the charm and cruelty of competitive sports lies in its unpredictability.

After both sides drew a blank in the eighth inning, after China pitcher Gong Haicheng put the Czechs on base in the first half of the ninth inning, coach Dean sent Zhu Quan, the "end pitcher"-but it was this substitution that made the Czechs hit a 3-point home run.

That is, this hit completely changed the atmosphere on the court-then, the Czech team scored another point with two hits in succession, realizing the reversal.

"Zhu Quan did very well in the bullpen, and he held the ball well. He said he was in good shape. My misjudgment was that the first game didn’t go as we expected. This led to the final result. "

Dean also put the blame on his own tactical arrangement when he resumed the defeat. "Maybe it would be better to use Zhu Quan at the beginning of the ninth inning, but Gong Haicheng showed his fighting spirit, but he felt a little tired later, so he gave his opponent four balls, which had to be said, which had an impact on the result."

"Our pitching lineup is too weak." After resuming the turning point of the whole game, coach Dean said something he said after the first game.

But Dean also said: "China social networks and media have given us positive comments, and Japanese media have also given us a lot of enthusiastic encouragement. The final result is regrettable, but we also showed what China can do. "

Many people in the Czech baseball team are not professional players.

Respectable opponents, they are amateurs.

It is worth mentioning that Zhang Baoshu, a 39-year-old "four-dynasty veteran" who sounded the counterattack horn for China in this game, and Zhu Quan, the "end pitcher" who was finally robbed by his opponent, are both newcomers of China in this WBC.

According to the rules of the WBC Classic, as long as the player goes back three generations and one member of his family is of China nationality, he can represent China.

Because of this, including Zhang Baoshu, Korean professional baseball pitcher Zhu Quan, Angel Little League pitcher Alan Carter and the professional outfielder Shinsha Yongsuke of the day before yesterday all put on the shirts of the China team.

However, compared with the professional players recruited by China for this WBC, the Czech team, which defeated China in the last minute, is composed of a group of "non-professional" players.

According to the reporter from The Paper, except for a few players who play in NCAA or local schools in Czech Republic, other players have their own formal jobs, some are teachers, some are firefighters, some are stock traders, and some are company bosses.

"They all have their own jobs, just because they love them and then take out their spare time to actively train." The relevant person in charge of the Czech baseball association revealed.

"In fact, not many people in the Czech Republic know that we still have such a baseball team, but we have stood on the best baseball stage in the world and we have been sponsored."

Czech baseball team.

Compared with the young China team and the young players who are all professional players, Czech players are not only "unprofessional" but most of them are over 30 years old. But it was such a group of players who persisted to the end and made a 4-0 wave in the first half of the ninth inning, completing the reversal.

"I learned about the history of Czech baseball before the game. Their story is very touching. We once overtook, but we didn’t expect to lose four points in the ninth inning. "

As coach Dean said, young players in China should learn from these "non-professional" players in the Czech Republic-although they often make mistakes, their calm mentality and stable play at critical moments are the key factors to turn the situation around.

"There are still two games left. Although I lost today, I am proud of the efforts of our players." As coach Dean said, these players have the opportunity to become the future of China baseball, but only if they can learn and grow in failure. "

"I hope they can be full of strength in the future to face the future."

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(Observer News) According to Kyodo News, the world baseball classic (WBC) final was held in Miami, Florida, USA on the 21st local time. Japan defeated the last champion, the United States, 3-2 to win the championship for the third time. The last time Japan won the championship was the second WBC in 2009.

Japan won the championship. Figure from Kyodo News

Every reporter: Wang Ziwei

In 2022, it became a watershed for new brands. Brands that survived the cold winter of capital and the pain of transformation survived, while those that could not survive gradually disappeared in the wave of the market. It is no exception for beauty brands.

Recently, Vipshop released "Hot Search List of Beauty Cosmetics in 2022" (hereinafter referred to as "Hot Search List"). The list shows that in 2022, consumers are price-sensitive, and "cost-effective" and "flat replacement" have become the consumption keywords of young consumers this year.

This year can be described as two days of ice and fire for beauty brands.

From the perspective of the consumer market, beauty is still a big category favored by consumers. According to public data, during Tmall double 11 in 2022, the sales of beauty products and personal care products reached 42 billion yuan, with sales exceeding 200 million pieces. Among them, the GMV of Top5 brand exceeded 1.3 billion, and the sales of TOP20 brand exceeded 19.1 billion yuan.

Vipshop platform, the overall sales volume of beauty products increased by 58.8% year-on-year in 2022; In the live broadcast room in Li Jiaqi, double 11, domestic brands such as Polaiya, Youshiyan, Kuadi and one by one are sold out.

At the same time, it should also be noted that in the field of beauty cosmetics, players in collection stores are also experiencing a "cold wave", and related brands have shrunk their fronts to varying degrees; In addition, the listed new brands have also encountered a roller coaster of market value: after the listing of Perfect Diary, the market value has evaporated by hundreds of billions.

Beauty collection shop, a store in Mei. Image source: Every reporter Liu Xuemei photo

In this case of "ice and fire", there are many people in the industry who look at the domestic beauty market. The industry believes that the gradual development of domestic consumers’ aesthetics has actually brought new opportunities to new brands of domestic products. In this context, European and American giants began to set up investment companies, deeply rooted in the China market, and had firm confidence in the market. Domestic enterprises also "bought luxury goods" abroad.

Beauty consumers in 2022 are more sensitive to price. According to the statistics of Hot Search List, in the current challenging economic environment, many consumers’ ideas have changed and become more rational and pragmatic, and the popularity of search terms such as "cost performance" and "flat replacement" remains high.

In this context, the trend of domestic products and cutting-edge brands with obvious cost-effective advantages ushered in the "market year". On the platform of Vipshop, the sales of brands such as Ximuyuan, Zhuben, Grain Rain and Yeast Color doubled.

"Hot Search List" shows that functional skin care is also a highlight of the beauty market in 2022. According to the annual search data of Vipshop, hyaluronic acid, salicylic acid and nicotinamide became the three hottest beauty ingredients in 2022, followed by Centella asiatica, 377, VC, astaxanthin and alcohol A.

In the White Paper on New Consumption in China in 2022, Yang Boya, the founder of Half-One, said in an exclusive interview that users in China have their own unique aesthetics on good skin condition, which means that users in China have a clear localization trend on their ideal good skin condition.

This trend is also reflected in the field of makeup. "Hot Search List" shows that "pseudo-plain face" and "atmosphere" are the mainstream trends of makeup in Vipshop’s 2022 station.

In addition, thanks to the vigorous rise of outdoor activities, the concept of year-round sun protection is deeply rooted in the hearts of the people. Vipshop data also shows that in 2022, compared with buying hair and body care products, young people of generation Z after 90 and 95 are more willing to spend money on sun protection.

The "roller coaster" experience of Perfect Diary’s parent company, Yixian E-commerce (YSG.US, USD 1.47/share, with a total market value of USD 822 million) in the US stock market has not scared off domestic brands, and listing is still the choice of domestic beauty brands. According to incomplete statistics of the media, since 2020, 19 domestic beauty-related enterprises have gone public.

On December 22nd, Shanghai Shangmei Cosmetics Co., Ltd., the parent company of domestic beauty brand Kanshu, was officially listed on the Hong Kong Stock Exchange, becoming the "first domestic beauty stock of Hong Kong stocks".

In addition, some brands have begun to acquire international brands to supplement their product lines. In July 2022, Shuiyang announced that it planned to acquire 90.05% equity and some creditor’s rights of the parent company of EviDenS de Beauté, a French high-end cosmetics brand, for about 337 million yuan.

This is not a case. According to the incomplete statistics of the beauty media "Qingyan", since 2018, seven companies including Yixian E-commerce, Gaolang and Polaiya have established capital ties with foreign beauty brands and companies through investment and acquisition, and established corresponding industrial funds.

Although it is a world of ice and fire, the impact of new brands on foreign brands has made international brands feel pain. It has become the choice of many international brands to tap new domestic brands and share a piece of China makeup market.

The obvious signal is that in May this year, two American giants, L ‘Oreal and Shiseido, successively set up investment funds in China.

According to the enterprise survey data, on May 5th, L ‘Oré al held 100% shares in Shanghai Meifang Business Consulting Co., Ltd. and 100% shares in Shanghai Meifang Investment Co., Ltd., which was the first company established by L ‘Oré al in China market with a registered capital of 100 million RMB, and was committed to investing in innovative beauty technology.

In the same month, Shiseido also established the first entity of China investment fund "Ziyue Fund", and Xiamen Ziyue Equity Investment Partnership (Limited Partnership) was incorporated, with a capital contribution of RMB 501 million, of which Shiseido (China) Investment Co., Ltd. contributed 98.0%.

According to public information, the above-mentioned beauty companies have laid out a big health track in a deep or shallow way, focusing on technologies related to dermatology. Among them, Ziyue has made frequent efforts in oral beauty and medical beauty tracks, and Meifang has also made efforts in the local perfume market in China, investing in new domestic brands such as Wenxian.

With the maturity and optimization of China’s beauty market in terms of channels, brands and supply chains, foreign-funded enterprises are no longer blindly buying local brands or independently developing new brands, but making commercial investments in a more flexible way.

national business daily

A few days ago, a patient reported that the Second People’s Hospital of Wuhu City, Anhui Province (hereinafter referred to as "Wuhu Second Hospital") overcharged medical expenses, which aroused strong concern in the industry about "excessive diagnosis and treatment".

On December 2nd, Anhui Medical Insurance Bureau informed the Second Hospital of Wuhu about the illegal use of medical insurance funds, and on the 4th, official website of Hunan Medical Insurance Bureau issued the "Administrative Punishment of Xiangya Hospital of Central South University", which fined the hospital about 980,000 yuan for illegal use of medical insurance funds.

CBN found that in recent years, the Regulations on the Supervision and Administration of the Use of Medical Insurance Funds (hereinafter referred to as the Administrative Regulations) and the Interim Measures for the Supervision and Administration of the Use of Medical Insurance Funds (hereinafter referred to as the Interim Measures) and other laws and regulations have been promulgated one after another, providing policy and legal basis for the supervision of medical insurance funds; As a complement to the Interim Measures, the Measures for Reporting Incentives for Illegal Use of Medical Insurance Funds (hereinafter referred to as the "Incentive Measures") was also released in November 2022. This document is to mobilize social forces to participate in fund supervision and safeguard the safety of medical insurance funds.

The National Medical Insurance Bureau has repeatedly stressed that the medical insurance fund will never become "Tang monk meat". According to official data, since 2019, the National Medical Insurance Bureau has sent a total of 184 flight inspection teams to inspect 384 designated medical institutions, and found that 4.35 billion yuan of related funds were used illegally. Since the implementation of the "Incentive Measures" in January this year, medical insurance departments at all levels across the country have verified and recovered the amount of medical insurance violations of 158 million yuan according to the clues reported by the masses.

An expert on medical insurance policy told CBN that with the increasing efforts to crack down on fraudulent medical insurance in China, blatant fraudulent medical insurance behaviors such as "fake patients", "fake services", "fake medical products" and "fake medical insurance expenses" have been effectively curbed, but some fraudulent medical insurance behaviors have also shifted from the front to the back, and gradually changed to behaviors such as excessive medical treatment and excessive fees. How to determine the boundary of excessive medical treatment and how to adopt scientific and accurate comprehensive management methods are the key points in the next stage.

The boundary of "excessive diagnosis and treatment"

According to the notification of Anhui Medical Insurance Bureau, Wuhu Medical Insurance Bureau has fully recovered the medical insurance fund illegally used by Wuhu Second Hospital according to the medical insurance service agreement signed by the hospital, and deducted the liquidated damages at 30%, interviewed the relevant person in charge of the hospital, and handed it over to the public security and health care departments for further verification. At the same time, the bureau has started the administrative punishment procedure in accordance with the Management Regulations.

"Medical insurance service agreements are handled in different ways, but most medical institutions deduct liquidated damages at a rate of 30%." A person in charge of the medical reform department of a health and wellness commission in the southern region told the reporter that in addition to the treatment method according to the medical insurance service agreement, in the administrative punishment procedure, the above-mentioned "Management Regulations" stipulates that illegal acts that cause losses to the medical insurance fund shall be ordered to return, and a fine of more than 1 time and less than 2 times shall be imposed.

Zhao Dahai, a professor at the School of International and Public Affairs of Shanghai Jiaotong University, told the First Financial Reporter that whether it is for medical institutions or medical staff, the end of over-diagnosis and treatment must bring economic returns to themselves and institutions (institutions also involve scale expansion), but in the final analysis, the supervision of medical insurance funds needs a set of strict, scientific and legally effective standards to judge and identify.

"For public hospitals, we can constantly correct their use of medical insurance funds by strengthening supervision, but private hospitals and pharmacies have certain commercial attributes, so we still need to rely on effective supervision methods when avoiding the risk of fraudulent insurance." Zhao Dahai said that in the next stage, health care and medical insurance departments can jointly promote the standardization and implementation of clinical diagnosis and treatment paths.

To this end, the person in charge of the medical insurance service department of a top-three hospital in Beijing said that at any time, medical institutions should never make profits by prescribing drugs and consumables without collecting the information of the insured. This is malicious fraud and insurance fraud, and it is also the bottom line problem. However, at this stage, it is not uncommon for medical institutions to occupy too much medical insurance funds by improving the accessibility of drugs and consumables.

"But whether this belongs to’ excessive diagnosis and treatment’ needs to be viewed objectively." The person in charge said that on the one hand, some innovative drugs are expensive but have great benefits to diseases, and doctors prescribe them for patients out of kindness. However, due to the annual update of the medical insurance catalogue, whether the innovative drugs are still within the scope of the medical insurance catalogue, whether the medical insurance limited payment ratio has been adjusted, and whether the patient’s area is applicable need further careful confirmation. On the other hand, the scope of medical insurance fund’s limited payment needs to refer to a number of matters, including the indications in the drug instructions and the reimbursement ratio of the insured’s location. "It is almost impossible for doctors to record all the contents and ensure that there are no mistakes. Therefore, it is imperative to introduce an information-assisted platform and do a good job in training."

Is there a solution to the problem that medical institutions illegally use medical insurance funds caused by "excessive diagnosis and treatment"?

Cai Haiqing, former director of the Treatment Protection Department of Jiangxi Provincial Medical Insurance Bureau, said that, first of all, it is necessary to solve the problem of how to identify "excessive diagnosis and treatment"; Secondly, with the comprehensive implementation of the reform of DRGs (Payment by Disease Diagnosis Group) and DIG (Payment by Disease Score), the problem of medical insurance payment currently facing the clinic is to solve the problem of "over-diagnosis and treatment" and to prevent possible insufficient diagnosis and treatment. "Insufficient diagnosis and treatment includes low-standard discharge, reducing necessary medical services and inspection items, and reducing the use of drugs and consumables. This situation is to reduce the cost of medical services and improve the yield."

As a matter of fact, the First Financial Reporter learned in the industry that it is difficult to identify, identify and dispose of over-medical treatment. In June this year, "Research on the Identification of Over-medical Treatment Behavior and the Regulation Rules of Medical Insurance" released the first "over-medical treatment index system". The theoretical basis of this system includes sampling data, written materials and written materials of fund supervision discussions of 121 designated medical insurance institutions in Shanghai. It involves 5 first-level indicators, 30 second-level indicators and 67 third-level indicators.

"Although the system is developed in the form of research, it is still some time before it is fully implemented, but at least it has broken the definition of the boundary of overtreatment." Cai Haiqing said.

Regulatory challenges

Since the beginning of this year, official website, the National Medical Insurance Bureau, has published 40 typical cases of fraudulent insurance in four phases. The illegal use of medical insurance funds includes: changing medical treatment items, falsely recording infusion drugs, treatment and inspection fees, forging materials, uploading false medication data, etc. Most of these cases were discovered by local medical insurance departments through active forms such as medical data verification in different places, big data screening and analysis, and on-site supervision and inspection.

On the basis of the previous vigorous rectification work, what are the challenges in the supervision of medical insurance funds and how to establish a long-term supervision mechanism?

To this end, Yu Changyong, an associate professor at the School of Public Administration of Zhongnan University of Economics and Law, told reporters that under the new situation, the new challenges of China’s medical insurance fund supervision can be interpreted from four aspects. First of all, after years of flight inspection and special work to combat fraud and insurance fraud, some "blatant" fraud and insurance fraud in the past have been effectively curbed, and the means of fraud and insurance fraud will be more subtle and the way of fraud will be more complicated.

Secondly, the overall level of medical insurance in various regions has been gradually improved, and the area where patients seek medical treatment has become larger, which will also significantly expand the scope of supervision of medical insurance funds and increase the difficulty of supervision. Thirdly, the reform of outpatient co-ordination makes the medical insurance department not only supervise the hospitalization behavior, but also supervise the outpatient behavior and the drug purchase behavior of pharmacies, and the objects and contents of supervision will show explosive growth.

In addition, the state attaches great importance to the development of Chinese medicine, and Chinese medicine services will be further included in the scope of medical insurance fund payment. However, Chinese medicine services are often treated by people and diseases, and its legal compliance or more difficult to judge, making it more difficult to supervise medical insurance funds.

To this end, Yu Changyong suggested that for some hidden and complicated illegal use of medical insurance funds, the medical insurance administrative department needs to be accurate and qualitative, and administer according to law; On the other hand, it is necessary to increase administrative punishment and even criminal punishment. In addition, it is necessary to strengthen the construction of intelligent monitoring and big data screening mechanisms, and establish a credit supervision system as soon as possible.

For the establishment of a long-term mechanism, a medical insurance fund supervisor said that in fact, in the past, the punishment for illegal use of medical insurance funds was mostly in medical institutions, and the punishment for individuals was not enough; At the same time, due to the low cost of violating laws and regulations, in most cases, it is ultimately handled in accordance with the medical insurance service agreement, and administrative punishment, transfer to justice or discipline inspection are rare.

"On the one hand, it is recommended that the medical insurance department unify the standards for law enforcement and incorporate illegal acts of medical institutions into credit management; On the other hand, medical institutions should establish the accountability system, reward and punishment system for the main leaders of the party and government and department heads, and improve the business training in the field of medical insurance payment. In addition, it is necessary to improve the comprehensive supervision mechanism that pays equal attention to incentives and constraints. Medical institutions that self-examine and self-correct and voluntarily return funds can reduce or not be punished. However, for those medical institutions and individuals who repeatedly check recidivism and do not change, they must be dealt with severely. " The source said.

From 2012 to 2021, the share of local skin care increased first and then decreased, and the share of local makeup increased by nearly 14pcts； in ten years; At present, the channel and media dividends have faded, local high-quality leading brands have increased investment in research and development, product strength has increased, and high-end has quietly advanced; At the same time, local brands have a deeper understanding of domestic channels and marketing, and local brands have diverted to international high-end brands, and their overall share has entered the bottom area, and their future promotion is expected.

▍ China skin care market: the share of local brands rises first and then falls; At present, the local leading brands are diverging from international high-end brands, and their share is at the bottom.

2012-2021: The share of local skin care increased from 24.8% in 2012 to 34.3% in 2018, and then fell back to 27.7% in 2021; The share of French brands has increased from stable (14% ~ 15% in 2012-2018) to 22.1% in 2021, which is closely related to the strong product strength of French brands and their advantages in sensitive repair and anti-aging. Korean brand share rose first and then stabilized, from 1.2% to 4.5% in 2012-2016, then the mass line weakened but the high-end line increased, and the overall share was stable. Since 2022, many factors such as marketing, channels and local epidemic have caused many changes in the trend. Among them, the local leading companies are becoming increasingly high-end, and the diversion of overseas high-end brands is expected to drive the local share to the bottom.

▍ China makeup market: the share of local brands has been promoted to the leading position, and the high-end has been quietly promoted.

2012-2021: The share of local cosmetics increased from 15.0% to 28.8%, and increased by nearly 14pcts； in 10 years; The share of American makeup decreased from 33.8% to 16.2%, a decrease of 17.6pcts；; After 2016, the share of French make-up increased to 30%+,which is closely related to its advantages in brand heritage, fashion leading and product strength. The share of Korean makeup increased from 7.0% in 2012 to 11.7% in 2016, and then decreased to 8.3% in 2021. Local make-up brands have changed significantly since 2021H2: 1) From fashionable color products (lipstick, eye shadow, etc.) to technical foundation (liquid foundation, etc.), from flow play to brand building; 2) Increase R&D investment, rely on cultural confidence, and strive to catch up with international brands in some sub-categories and product series.

▍ The channel and media dividends faded, and local brands increased investment in R&D, returned to product strength and accumulated brand strength.

Channel change: from 2001 to 2010, CS stores, supermarkets and other brands gave birth to beauty channels; In 2011-2015, the offline was good, the online rose, and the brand enjoyed a double-line bonus; In 2016-2021H, international brands increased rapidly, and new brands emerged; Since 2021H, channel and media dividends have subsided.

Marketing change: from celebrity endorsement to multidimensional grass planting, from big-screen advertising to content marketing and value recognition.

Advanced R&D: In recent years, the brand of skin care of pharmaceutical origin has performed outstandingly, from "medicine" to "makeup", with better quality control and efficacy; Local brands such as Polaiya/Betani/Huaxi /PMPM gather head R&D talents at home and abroad; Synthetic biotechnology promotes the innovation iteration of beauty raw materials, local raw material enterprises flourish, and the curtain of domestic substitution of raw materials opens.

▍ Risk factors:

Discount promotion of international brands suppresses local brands; The relationship between beauty brands and e-commerce platforms is unbalanced; It takes time to accumulate significant results in R&D investment; Scattered epidemic situation repeatedly affects the demand and sales of beauty; Policy supervision strictly affects the growth rate of the industry; The speed and range of domestic substitution of raw materials may not meet expectations.

▍ Investment suggestion:

As a typical optional consumer product, beauty cosmetics have both efficacy and spiritual attributes, with efficacy depending on technology and spirit relying on culture. Local brands increase investment in R&D, and product strength is quietly improved; At the same time, we have a deeper understanding of local channels and marketing. It is expected that the share of high-end and ultra-high-end will increase in the future, which will drive the overall share to rebound. At the present stage of fading dividends and full competition, strong marketing, channels, operational capabilities and sustained high R&D investment are indispensable.

This article comes from financial circles.

Southern Metropolis Daily, November 28th, Edition B01, 08, Education and Health Reader

From November 24th to 25th, the "Guangzhou 2023 Moral Education Forum for Primary and Secondary Schools and Kindergartens" was held in Guangzhou Middle School (Phoenix Campus), with the theme of "Understanding Children and Caring for Growth".

Under the guidance of Guangdong Provincial Department of Education, the forum was hosted by Guangzhou Education Bureau, and undertaken by Tianhe Education Bureau and Southern Metropolis Daily.

[Kindergarten Component Forum]

Children’s mental health education should permeate the activities.

On the morning of 25th, at the kindergarten component forum, front-line teachers from Guangzhou, Shenzhen, Shanghai, Jiangsu and other places shared practical cases, paying attention to the development characteristics and laws of children’s cognition, behavior, emotion and ability …

Encourage children to dare to express their emotions.

"Clap your hands if you feel happy …" In a cheerful clapping song, Li Liming, a teacher of Qinghe Kindergarten in Tianhe District, Guangzhou, brought the lesson of "I Make Friends with Happiness" to share, and 16 children skipped to the stage to share their happy records under the guidance of the teacher.

Li Liming introduced that the teaching object of this activity is middle-class children, who are characterized by rapid development of self-awareness and unstable emotional performance, and will still cry and lose their temper when they are not satisfied. "I don’t know how to express emotions, and I don’t know how to resolve them." Based on students’ psychological characteristics and personality differences, the solution of curriculum design is to create a pleasant atmosphere, such as talking in circles, listening to each other, sharing, etc., to guide children to experience happiness and encourage children to dare to express their emotions.

In the theme sharing session, Li Yarong, director of the kindergarten business of Southern Medical University, brought the sharing of mental health courses. Since 2012, the kindergarten has been exploring children’s sexual health education and deeply cultivating mental health education courses. "Children’s mental health education should permeate various activities and all aspects of activities. For example, environmental creation can be turned into a part of curriculum construction, and quiet areas, secret gardens, private huts, my mood diaries, etc. can be opened at class meetings, so that children can face and deal with their emotions. "

Longing to be seen, felt and understood.

"Changing the perspective of observation and seeing children will have different gains." Niu Ling, the head teacher of Chenkang Kindergarten in Tianhe District, Guangzhou, shared her process of guiding, communicating and understanding Lele’s heart from the perspective of Lele, a "problem child" who likes to swagger and deliberately collide with her peers when walking. "In the thank-you session of the class meeting, when Lele is the star of this week, let other children tell the bright spots of Lele and bring Lele warmth with encouragement from peers." Niu Ling believes that children’s social skills can only be developed if their needs are seen, felt and understood.

Liu Xiancheng, director of Xuri Yayuan Kindergarten in Tianhe District, Guangzhou, has been engaged in early childhood education for more than 20 years. He believes that the only way to truly understand children is to "love you, understand you and accompany you". The kindergarten regularly holds "four-type" parent-teacher conferences to let parents know about their children’s situation in the park, and provide parents with a list of punching cards in streets, districts and cities in combination with the theme of the course, and advocate parents to "see the world" with their children.

"Every year on Children’s Day, let the children bring their parents to the kindergarten to go shopping." "In the game, learn to build your own Hong Kong-Zhuhai-Macao Bridge …" Lin Yongyu, director of the kindergarten affiliated to Guangzhou Kindergarten Normal School, believes that the premise of understanding children is companionship, and the high-quality companionship of teachers, parents and companions is an important force to promote children’s development. Teacher’s companionship is not empty, but should be based on the curriculum implementation process under the corresponding children’s view, which runs through one-day activities in kindergarten, such as military courses and life games.

"Life is education and environment is curriculum"

"Under the big banyan tree, children are laughing, playing with water guns and climbing trees in the rain. We hope that children here can feel their potential through their own exploration." Zhao Jinxia, director of Nantou Ancient City Kindergarten in Nanshan District, Shenzhen, introduced that the kindergarten adheres to the concept of "life is education and environment is curriculum" in the kindergarten-based curriculum construction, and puts the learning task in a real environment, and actively explores and discusses it around the real problem situation with the help of teachers and peers.

Also concerned about the environment of the park is Haibei Kindergarten in Fengxian District, Shanghai. Song Chaoyue, secretary of the Party branch and director of the park, introduced that when the kindergarten was built, it put forward the rules of environmental creation, such as transforming the mountain cement based on experience, effectively connecting the sand pool and the pool, so that children can play the game of sand cement safely and independently; Children and teachers were invited to jointly launch the atrium renovation plan. Under the whimsy of children, a sensory path integrating tiles, tiles and wood blocks was successfully built.

Lv Yan, secretary and director of Zhangjiagang Experimental Kindergarten, believes that "understanding children" is not only a basic skill of teachers, but also an important foundation for establishing a good relationship between teachers and children. "Intention" is the premise and key to understanding children. In August 2018, the kindergarten cooperated with East China Normal University to set up Professor Hua Aihua’s Studio, carried out the practical exploration of "regional game research project", created "let go game" and supported children’s active learning in the game.

In the comment session, Zhang Qiong, director of the Preschool and Comprehensive Education Research Office of the Institute of Basic Education of Guangzhou Education Research Institute, commented on the four major directions of children’s education: the goal, status, field and ecology, and the integration of knowledge and practice. "I have observed that moral education does not occupy an important position in the past curriculum design, which is related to the curriculum form and work characteristics of early childhood education, because it is usually permeated in the dribs and drabs of one-day curriculum, but in fact, moral education is very important because it is the starting point of our whole curriculum."

[Primary School Component Forum]

To be a good teacher is to think about what students are thinking.

In the primary school component forum, school administrators and teachers from Guangzhou, Shenzhen, Shanghai, Zhangjiagang and other places took turns to take the stage to share good methods of moral education in primary schools and explore new ways to care for children’s growth.

In the lesson observation session, Wen Yingying, a teacher from Sihai Primary School in Tianhe District, Guangzhou, held a class meeting with the theme of "Reading Your Hearts and Friendly Communication". Students vividly interpret the verbal friction between classmates in the form of sitcoms. After that, Wen Yingying guides students to think and reflect on the influence of language injury on themselves, classmates and classes. Wen Yingying pointed out that the key to resolving conflicts is to find the unsatisfied basic needs in the heart; Stop the injury and start with mutual understanding.

In the theme sharing session, Zhang Yan ‘en, Party Secretary of Tieyi Primary School in Yuexiu District, Guangzhou, focused on the practical model of "Happiness Micro-moral Education" developed by the school. The school creates a "happiness micro-field" through activities such as "well" graffiti and "box" dressing, making happiness "visible"; Carry out "happiness literacy" micro-classroom, "driving school mobile" micro-school, etc., and do a good job of "happiness micro-course" to make happiness "easy to understand"; Expand the campus "micro-space", pair up with "micro-space" and build a "happy micro-position" so that happiness can be "displayed". "Happiness micro-moral education awakens the positive power in children’s hearts, promotes the healthy growth of children and promotes the all-round development of schools."

The best education is to awaken children’s inner seeds.

"The best education is to awaken the seeds of children’s hearts." Li Ruixiu, head teacher and Chinese teacher of Tianhe No.1 Primary School, pointed out that it is necessary to respect children’s nature, conform to the law of children’s growth and promote children’s health. At the same time, create a good class environment, infiltrate positive education into daily class management, and awaken students’ sense of responsibility for active participation.

Zhang Xiangli, secretary and principal of Haiming School of Sports East Road Primary School in Tianhe District, introduced the construction of a "three-level education system for children", which is to build a school that can "read children, teachers and parents", cultivate a group of teachers who can "read children and parents" and lead a group of parents who can "read children".

"Only by understanding children can we guide children on the basis of better connections." Ouyang Qi, secretary of the Party branch and principal of Tianfu Road Primary School in Tianhe District, said that the school helps children broaden their horizons and participate in practice with reading and courses, and inserts the wings of flying with multi-platform practice as their dream. At the same time, starting from students’ growth confusion, the school develops and designs large class meetings in three periods, which are designed by the host team of the school moral education studio and provided to the class teacher.

He Chunxiu, the principal of the primary school affiliated to Fengxian Middle School in Shanghai, said that to understand children, we must first listen to their thoughts and feelings. To this end, the school implements a full tutor system, and teachers and students match in a two-way ratio of 1: 15, so that tutors can understand children more accurately and provide study and life support.

Teachers should respect children and learn six habits.

Li Wei, the head school of Shenzhen Cuibei Education Group, said that teachers should respect children and learn six habits, namely, listening well, talking well, doing small things well, passing on good books, smiling, trust and hope. "If I were asked to rank the basic skills of teachers, I would definitely give priority to listening to children."

"Children come to school not only to study, but also to live." Liu Hui, secretary of the Party Committee of Zhangjiagang Experimental Primary School, said that since 2018, the school has put forward a new education declaration, "be a bright person and live a normal and active educational life"; Over the years, the school has been committed to building four systems of values, language, aesthetics and intelligence to provide children with better educational content and build an ecological environment and childhood order with higher comfort, freedom and growth.

In the expert review session, Liu Lianghua, a professor at the Institute of Curriculum and Teaching of East China Normal University and the president of Guangzhou Haizhu Second Experimental Primary School Education Group, pointed out that the theme class meeting is a very important starting point for moral education. He was deeply impressed by the forum activities of the day, such as non-violent communication and awakening. He agreed with the views of "the integration of moral education and aesthetic education" and "to be a good teacher is to think about what students are thinking".

[Middle School Component Forum]】

Education is more than just teaching exam-taking skills.

More important is the ability of the church to cope with the future.

At the forum of middle school groups, principals and teachers from Guangzhou, Foshan and Shanghai shared the school’s moral education ideas and practices around "finding love", and experts from Guangdong Primary and Secondary School Moral Education Research and Guidance Center made detailed comments on the sharing.

"Going back to childhood, what is your favorite extracurricular activity?" At the beginning of the group forum of middle schools, Xin Wang, a Chinese teacher of Grade One in Guangzhou Middle School, brought a class lesson "Love to Light up Life". Xin Wang used the experience of Zhang Chenliang in Natural History Magazine to guide the students to think: When the love of life confronts the reality and you are in a dilemma, do you still want to stick to your love? How to choose? At the end of the class, the students wrote down their love on paper and ended the class with the expectation of making love take root.

The education that touches the heart is the real education.

"No’ heart’, no education. Education that touches the heart is the real education. " Cheng Huiyun, executive principal of the Middle Bay School affiliated to Tsinghua University, said that cardiac education makes children learn well. "Heart Education" is an educational action aimed at students’ academic development and physical and mental health. Schools in the Bay Area Attached to the Middle School of Tsinghua University improve the education environment from the aspects of campus environment, curriculum system, management system and teachers’ team, and promote teachers to understand students from their daily teaching actions by understanding the relationship between teachers and students. And create space for students and encourage them to develop their strengths according to their needs.

How does the growth tutorial system help children grow and become talents? Yang Xiaoting, a teacher of Tianhe Foreign Language School, said that since its establishment in 2012, Guangzhou Tianhe Foreign Language School has implemented the growth tutorial system, which helps children find their own love and realize personalized growth by holding double-election meetings between teachers and students, establishing student growth files and implementing the heart-to-heart report system.

How to empower special education through positive education? Autistic children also need special education teachers to understand them. Zeng Jiexin, a special education teacher at Qihui School in Tianhe District, shared her story of promoting students’ understanding of rules through structured teaching and peer learning, and guiding autistic children to cultivate exercise habits and establish peer relationships, helping these children to improve their concentration and execution, while awakening their inner positive strength.

Teach students the ability to cope with the future.

Li Qiang, secretary of the Party Committee and president of Guangzhou Middle School, said that education is not only about teaching exam-taking skills, but more importantly, teaching students the ability to cope with the future. Guangzhou Middle School always insists that every life is illuminated and every voice is listened to. By carrying out the "two sessions" of students, we will listen to students’ opinions on curriculum and teaching management, let students talk about the harvest, difficulties and challenges of each semester, understand their thoughts and give them corresponding guidance and help.

Guangzhou Middle School is also committed to let every child find his own stage and sky. The school helps students to know themselves, find their interests, define their goals and discover more possibilities of life through the implementation of curriculum frameworks such as expanding courses, career planning, academic planning and psychological counseling. "The career system developed by the school can guide students to explore their own hearts and understand their popular ideal careers and ideal universities. Guangzhou Middle School also held a Career Festival’ Career Lecture Hall’ to invite senior professionals from 15 industries including medicine, law, education, finance, culture and art to share their career experiences and professional experiences. "

"The script of high school life is not bitter. How can the same high school be more exciting for three years?" Ding Qikang, Party Secretary and President of Dali Senior High School in Nanhai District, Foshan City, introduced that the school has set up a variety of sports, literature and art, and national defense education activities, attached importance to the parallel development of many characteristics, encouraged all students to actively participate, and let students discover their talents and love in wonderful activities and give play to their personal talents.

Hu Fei, a junior high school Chinese teacher at Chiwan School, the Second Foreign Language School (Group) in Nanshan District, Shenzhen, shared that based on the psychological characteristics of junior high school students and the specific situation of class individuals, courses and activities were built from the two levels of collective education and individual education, combined with the cultural resources of mountains and seas around the school, to help students find their own love.

Love is the best teacher.

Xia Jingjing, deputy secretary of the General Party Branch and president of Hongwen School in Fengxian District, Shanghai, mentioned in the sharing that the school has developed school-based courses, and encouraged students to explore themselves and develop their individuality through project-based learning, comprehensive subject practice activities and student career counseling courses, so that every student can fly like Kun Peng and still dare to pursue dreams under pressure and difficulties.

"Love is the key word of today’s middle school component forum, and love is also the best teacher." At the end of the forum, Zhou Feng, executive director of Guangdong Moral Education Research and Guidance Center for Primary and Secondary Schools, commented on the sharing of moral education practice among schools. He said that a class meeting class and seven special topics sharing in the middle school group closely revolved around the key words, which brought high-quality sharing.

"Reading children is an important starting point to change the phenomenon of attaching importance to wisdom and neglecting morality in education." Zhou Feng emphasized in his comments that the high-quality development of education is not equal to the pursuit of high scores, but is reflected in the overall improvement of students’ literacy. "This requires students to have a strong thirst for knowledge, willpower, a wide range of hobbies, and stimulate students’ learning motivation, cultivate good study habits, and correct their learning mentality. Moral education is the only way to achieve these goals and improve learning efficiency, and it will also serve students’ lifelong happiness. "

Planning: Li Yang

Coordinator: Yin Lai Liang Yanyan Ye Keke You Manni

Written by Southern Reporter Yang Xiaotong Sun Xiaopeng Cheng An Liang Yanyan Ye Siming

Photography: Ma Qiang Technology: Mai Yuxuan

Intern: Ma Yunling Li Hongzhe Design: Zhang Xujun He Xin