Movie network news(Photo/Film Festival Reporting Group) On the afternoon of June 12th, the first comedy film "My Fair Gentleman" starring Sun Honglei held a special press conference, which played a prelude for the Shanghai Film Festival. This film is the second cooperation between Sun Honglei and Lin Xilei’s "Double Thunder Combination" after "Iron Triangle". It is made by three producer John Woo, Zhang Jiazhen and Yang Ziqiong behind the scenes and directed by Peter Lee for five years. It is scheduled to be released during the Golden Week this November. Producer Zhang Jiazhen, director Peter Lee, actors Sun Honglei, Lin Xilei, Yuan xinyu and Hong Xiaoling all attended the press conference that day. Among them, Sun Honglei, who was rumored to have been injured and hospitalized by Xiao Shenyang some time ago, went on stage with bandages, which once attracted media discussion. At the press conference, a trailer made by the crew overnight was specially broadcast, and some funny scenes in the film were exposed for the first time.

The image of "Double Thunder" is greatly subverted: Lin Xilei does not reveal that Sun Honglei is not tough.

Since her debut, Lin Xilei, the sexy goddess, has appeared in many film and television works, and most of the roles she has played since her debut are women with various amorous feelings. This time, Wu Jiaqian, who plays in the film My Fair Gentle Man, is a veritable "Bai Gujing" type woman, who, in the director’s words, is "three points to hide", dressed very tightly and intended to show her comedy acting skills intently. However, even if she doesn’t show off her sexiness, Wu Jiaqian’s role still coexists with wisdom and beauty. She is not only comfortable in shopping malls, but also finally gets true love in love.

Sun Honglei

Sun Honglei, who has always been famous for what he plays, is neither a gangster nor a tough guy, nor even an intellectual. He is directly "reduced" to a local tycoon, and accepted the packaging of Lin Xilei in pursuit of stars. The local old man took a big turn and became a gentle and graceful gentleman, which was completely subversive. His first comedy performance won unanimous praise from the crew, and Taiwan Province supermodel Hong Xiaoling, who played the star Fangna, even called him naughty like a big boy.

Sun Honglei went into battle with bandages and didn’t get beaten, dismissing Wanfeng’s criticism.

In the film, Sun Honglei, who staged a "nouveau riche turnaround", appeared in a refreshing and handsome casual dress. However, what is more striking than his fashion style is the eye-catching bandage on his right hand. Recently, Sun Honglei, who was filming Zhang Yimou’s new film "Surprise with Three Guns", was reported to have been interrupted by Xiao Shenyang. This injury inevitably caused everyone to speculate, and some reporters even directly raised this question. In this regard, Sun Honglei specifically clarified that the injury was caused by the excessive action when shooting a martial arts play, which inadvertently led to a fracture, and it had nothing to do with Xiao Shenyang, and it was no big deal after dressing treatment.

Sun Honglei shows his injured arm.

Previously, Wan Wanfeng, the forum of Shanghai TV Festival, publicly criticized Sun Honglei’s role in Latency and The Right Way on Earth is Vicissitude, saying that it was too "grumpy" and did not conform to the just image of Communist party member. Sun Honglei said it was the first time he heard such criticism, but he didn’t mind it, because "whether the performance is good or not is not up to these people, but only the audience.". Although the afterheat of Latent and The Right Way on Earth is Vicissitude still exists, and it is very likely that it will bring him the honor of "regarding the emperor" at this Shanghai TV Festival, Sun Honglei claims that he has already gone from "Yu Zecheng" to zero, and now he is devoting himself wholeheartedly to "Zhang San" in "Three Guns", hoping to bring surprises to everyone.

Lin Xilei doesn’t mind being touched on the ass when he reveals that he loves Sun Honglei most.

On the same day, Lin Xilei, the heroine, appeared in the press conference with a chic bare-shouldered little black dress, with long curly hair and bright earrings. Speaking of her first comedy partner Sun Honglei, Lin Xilei has been full of praise, even vaguely calling others nice and handout spirit, and publicly declared that he is his favorite man at present, and his generous attitude of not avoiding suspicion completely made the media present stunned.

However, although she doesn’t take the sexy route in the film, Lin Xilei, who is born with beauty, still exudes fascinating popularity everywhere. When the scene broke, Sun Honglei, who always looks serious, would suddenly touch her ass to make everyone laugh and adjust the tension at work, and Lin Xilei didn’t mind it at all.

What kind of comedy sparks can be sparked by the second cooperation between Sun Honglei and Lin Xilei, and whether the story of Tulaomao and Bai Gujing can drive new urban trends, we will have to wait until the film "Eleventh" is released to have a clear answer.
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From the quiescence of domestic soda since the 1990s to the current decades, the domestic soda industry has recovered under the trend of national tide and diversified consumption. As a rising star, the big kiln beverage has built a framework for the healthy development of enterprises with the underlying logic of products, policies and innovation after the explosion. If enterprises want to reach the hearts of consumers, they cannot do without the participation of distributors, and if they want to develop for a long time, they need more peers in order to create greater value.

Product attraction logic

Some people have done a survey of the attributes that young people pay most attention to when buying soda, and the top two are taste and cost performance, which is the direction of the big kiln beverage. The big kiln beverage production equipment adopts automatic control low temperature preservation process, uses secondary reverse osmosis equipment to sterilize and filter the production water, and adds real materials to lay a good foundation for the unique taste of the big kiln soda. At the same time, the big kiln soda takes the ultimate cost-effective route, and the price of 520ml soda is comparable to that of other brands 300ml. Choose a larger bottle at a similar price, and the sincerity of the big kiln hits the hearts of consumers.

Excellent products have captured the minds of consumers and attracted many dealers to join. Some industry insiders have calculated that the price of large kiln soda to dealers is very affordable, and it is more cost-effective to give it to the end point. The profit of a single box is very high. With the double blessing of products and prices, the enthusiasm of agents is self-evident.

Logic up the ante

In recent years, every time I walk into a roadside barbecue restaurant or hot pot restaurant, I believe I can always see the big kiln soda in the refrigerator of the store. According to previously announced data, nearly 80% of consumers buy big kiln soda from restaurants, which is evident in the proportion of channels. Of course, if the best product ignores the dealer, there is a greater risk that the dealer will still ignore it.

According to the official website of Big Kiln and the official account of "Big Kiln Beverage", Big Kiln has many favorable policies for dealers. On the one hand, Big Kiln evaluates partners through the "four-dimensional evaluation system". On the other hand, Big Kiln greatly reduces the risk of dealers through the trial agency period. In addition, Big Kiln also provides 1V1 assistance to dealers. In terms of policy formulation, it will customize sales policies according to different market layouts. It will not take the road of big pot rice and one-size-fits-all, and will not let dealers fall into a situation of going it alone.

sustainable development logic

For domestic soda companies, the most important thing at the moment may be how to capture the personalized needs of young consumers, innovate from products to marketing models, and quickly open up the market.

After the explosion of 520ml single products, Dayao did not become complacent, but continued to create trendy drinks, and innovated new products including "Dayao Lixiang", "Chayuanxiang Juice Gas Tea", "Fun Sparkling Soda Sparkling Water", "Saibei Spring", "Xiaoyao Fruit Steam", "Dayao Rice Companion", "Dayao Sour Plum Soup" and other flavors. Dayao also upgraded the product packaging, making the product name more prominent, the layout more concise, and more able to attract consumers’ attention. In fact, the innovative taste and the social attributes brought by the packaging design are conducive to generating topics and promoting a new round of brand development.

Big kiln in 2023 also contract renewal spokesperson Wu Jing, through the huge flow of Wu Jing, the two complementary tonality, can make big kiln cover more target groups, so as to get more recognition. Has established more than 1 million retail end points covering the country, more than 1600 dealers.

In the past two years, some disappearing soda brands have returned, and new brands are also growing rapidly. Most brands are exploring long-term development paths. Those who gain the way are more helpful, and those who lose the way are less helpful. The kiln has its own unique advantages and can create continuous increasing value for dealers. If it tells a "win-win" story, it will naturally be more recognized by the market.

Image source: Dayao official

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