Li Ping | Author

　　Watson | editor

　　Lishi finance | produced

　　For a long time, among the top three independent automobile brands (Geely, Great Wall and Chang ‘an),Has always been a slightly embarrassing existence. On the one hand, Changan Automobile has a long history, which can be traced back to the Shanghai Yangpao Bureau during the Westernization Movement, and belongs to one of the four earliest automobile groups in China.

　　In terms of sales volume, the total sales volume of Changan Automobile also ranks first among the top three independent companies for a long time, and it is also the first self-owned brand automobile enterprise in China to exceed 1 million vehicles. According to the data of the 2021 annual report, Changan Automobile achieved a sales volume of 2.301 million vehicles throughout the year, including 1.755 million vehicles of Changan’s own brand, up 16.7% year-on-year. In contrast, Geely Automobile,In 2021, the total sales volume was 1.328 million and 1.28 million respectively, which was obviously different from Changan Automobile.

　　In addition, Changan Automobile was once the automobile enterprise with the largest number of joint venture brands, and has successively established strategic partnerships with multinational companies such as Ford, Suzuki, Mazda, Volvo and PSA, and has owned several joint venture brands such as Changan Ford, Changan Mazda, Changan Suzuki and Changan Peugeot Citroen (sold).

　　On the other hand, due to the problems of state-owned enterprise system, low-end products and over-reliance on joint venture brands, Changan Automobile’s operating efficiency is not high, its revenue scale and net profit level are among the lowest among the three independent companies, and its operating performance fluctuates sharply. During the period from 2018 to 2020, Changan Automobile deducted non-net profit for three consecutive years, with a total loss of more than 10 billion yuan.

　　Because of this, Changan Automobile’s presence in the secondary market is not strong. Before 2021, the market value of Changan Automobile hovered around 100 billion yuan for a long time.

　　In 2021, Changan Automobile was with Huawei,The joint launch of Aouita, a high-end brand of new energy vehicles, has attracted a lot of attention. The total market value of the company has doubled in four months (May-August 2021), and the total market value once exceeded 150 billion yuan. Since then, because the progress of Aouita is less than expected, Changan Automobile’s share price has fallen sharply again, hitting an interval low (6.40 yuan/share) on April 27th, and the total market value has dropped back to 68 billion yuan.

　　Dramatically, since April 27th, the share price of Changan Automobile has increased by more than 200% in two months. On June 28th, Changan Automobile’s share price closed at the daily limit (20.35 yuan/share), and its market value climbed to 201.9 billion yuan, breaking through the 200 billion yuan mark for the first time in history and becoming a relay of A shares.、After Great Wall Motor, it is the fourth complete vehicle enterprise in China with a total market value exceeding 200 billion yuan.

　　It’s not hard to find that favorable policies such as halving the purchase tax and the release of new cars of Aouita and Deep Blue brands have become important catalysts for Changan Automobile’s share price increase.

　　On May 31, in order to further encourage automobile consumption, the Ministry of Finance and the State Administration of Taxation issued the Announcement on Reducing the Vehicle Purchase Tax for Some Passenger Cars, which clearly stipulated that the vehicle purchase tax would be reduced by half for passenger cars with a displacement of 2.0 liters and below whose purchase date was from June 1 to December 31 and the bicycle price (excluding VAT) did not exceed 300,000 yuan.

　　In addition to favorable policies, the promotion of new energy automobile business is also a catalyst for the rise of Changan Automobile’s share price. On June 25th, at Chongqing Auto Show, Changan Automobile exhibited six electric electrification products including Changan Deep Blue SL03, UNI-K iDD, UNI-V iDD, Auchan Z6 iDD, LUMIN and Aouita 11. In particular, Aouita, blessed by Huawei and Contemporary Amperex Technology Co., Limited, is regarded as the hope for Changan Automobile to break through in the field of new energy vehicles.

　　The rise of share price undoubtedly represents investors’ longing and expectation for the future development of Changan Automobile, but from a fundamental point of view,Changan Automobile’s joint venture brand is difficult to return to its peak, its own brand is big but not strong, and the progress of new energy vehicles is backward, and so on.Remove the aura of Aouita, Changan Automobile is still the slightly moderate Changan Automobile.

　　one

　　Independent brands are big but not strong.

　　From the perspective of revenue composition, Changan Automobile is divided into two parts: joint venture brand and independent brand. Among them, the joint venture sector mainly includes Changan Ford and Changan Mazda, and its own brands mainly include Changan Automobile, Auchan Automobile, Kaicheng Automobile (commercial vehicle) and the newly released two new energy brands, Aouita and Changan Deep Blue.

　　According to official data, Changan Automobile achieved a sales volume of 2.301 million vehicles in 2021, a year-on-year increase of 14.8%, and its sales volume returned to the fourth place in the automobile group. Of course, this data includes the total data of China brands and joint venture brands, passenger cars and commercial vehicles under Changan Automobile Group.

　　Specifically, Changan sold 1.755 million China brand cars, a year-on-year increase of 16.7%; Among them, the cumulative sales of passenger cars in 2021 exceeded 1.2 million, up 23.1% year-on-year.

　　In terms of passenger cars, Changan brand and Auchan brand achieved sales of 966,000 and 228,000 respectively, up by 20.0% and 49.0% respectively. In terms of new energy vehicles, Changan Automobile Benben E-Star sold more than 70,000 vehicles in the whole year.

　　In addition to passenger car business, commercial vehicle business also occupies an important position in the total sales of Changan Automobile. According to the data, Changan commercial vehicles include eight series of products, including micro-passengers, light passengers, micro-trucks, light trucks, pickup trucks, commercial MPV, large and medium-sized buses, school buses and corresponding new energy sources, special vehicles, etc., and they have products brands such as "Changan Ruixing, Changan Shenqi, Changan Kaicheng, Changan prodigy, Changan Ounuo, Changan Star and Changan Star Card". In 2021, the annual sales volume of Changan Kaicheng brand exceeded 185,000 units.

　　In terms of joint venture brands, Changan Ford sold 304,700 vehicles in 2021, a year-on-year increase of 20.29%. Among them, Lincoln brand sold 89,000 vehicles, a year-on-year increase of 109.1%. Changan Mazda’s annual sales volume was 89,700 vehicles, up 5.28% year-on-year.

　　It can be seen that although the sales volume of Changan Automobile’s own brand claims to have exceeded 1.75 million, this data includes the sales volume of more than 500,000 commercial vehicles. From the perspective of passenger car sales alone, the sales volume of Changan Automobile’s own brand is only 1.2 million, accounting for about 52% of the revenue, and the total sales volume is not as good as that of Geely Automobile (1.32 million).

　　In addition, due to the low-end products and the slow promotion of new energy vehicle business, Changan Automobile’s own brand has been in a state of being big but not strong. As can be seen from the following figure, although Changan Automobile’s vehicle sales rank first among the top three independent companies, it is not as good as Geely and Great Wall in terms of revenue scale, net profit and average bicycle price, and the sales of new energy vehicles also rank last.

　　Changan Automobile started as a mini-car and then entered the passenger car market. According to the sales data in 2021, the main sales models of Changan Automobile are still CS series and Yidong series.

　　Among them, the CS series covers SUVs in the price range of 60,000-210,000, and the sales volume in 2021 is about 540,000, accounting for about 36% of the independent brands; Yidong brand mainly focuses on the car market below 100,000 yuan. In 2021, the sales volume is about 170,000, and the revenue accounts for about 11%. In addition, the sales volume of Auchan series, a low-end model converted from commercial vehicles to passenger cars, is about 228,000, accounting for about 15%.

　　In terms of vehicle types, the CS75 model is positioned in the compact household SUV market of 100,000-120,000 yuan. In 2021, the cumulative sales volume exceeded 280,000, accounting for 14% of the sales volume. Yidong is positioned in the low-end car market of 70,000-90,000 yuan. In 2021, the annual sales volume exceeded 170,000, accounting for 10% of the sales volume.

　　In addition, three low-end models, changan CS55, Auchan X5 and Changan Benben EV, account for 9%, 9% and 5% of Changan Automobile’s own brand sales respectively, and their prices are all below 100,000 yuan.

　　Unlike Changan Automobile products, which are mainly concentrated in the low-end market, Geely and Great Wall have successively launched independent high-end brands such as Lectra and WEY since 2016. In 2020, the annual sales volume of Lectra reached 175,000 vehicles, up 37% year-on-year, and basically stabilized the mid-to-high-end market.

　　Facing the backward situation in the mid-to-high-end market, Changan Automobile did not launch the UNI series positioned in the mid-to-high-end market until 2020. In 2021, Changan Automobile UNI series achieved sales of 120,000 vehicles, accounting for about 8%.

　　However, even as a high-end series of Changan brand, the price of UNI series models is still concentrated in the market range of 100,000-150,000 yuan. Among them, the guide price of UNI-T, the first model of UNI brand, is 113.39-133.9 thousand yuan, and the price range of UNI-K, the second model, is 153.9-184.9 thousand yuan. In contrast, the products of Geely Link brand and Great Wall WEY brand are mainly concentrated in the market of 150,000 yuan and above.

　　Due to the difference in product structure, the average ex-factory price and profitability of Changan Automobile’s new cars are significantly lower than those of competitors such as Geely and Great Wall. As can be seen from the following figure, in the past four years, Changan Automobile’s sales volume ranked first among the top three independent companies, but its net profit level was far less than Geely and Great Wall.

　　In addition, unlike Geely and Great Wall Motor, whose main profits come from independent brands, Changan Automobile’s operating performance is highly dependent on the joint venture brand Changan Ford. Therefore, if the profit contribution of the joint venture brand is not considered, the gap between the profitability of Changan Automobile’s own brand and its competitors will be even greater.

　　2

　　Joint ventures are no longer brave.

　　Similar to SAIC, Changan Automobile’s operating profit is highly dependent on Changan Ford, a joint venture company, while its own brand is in a state of meager profit or even loss. From 2015 to 2017, the net profit of Changan Automobile was 9.923 billion yuan, 10.277 billion yuan and 7.208 billion yuan respectively. Among them, the investment income from joint ventures and joint ventures is 9.440 billion yuan, 9.564 billion yuan and 6.855 billion yuan respectively, of which more than 90% of the profits come from Changan Ford.

　　According to the data, Changan Ford was established in April 2001, and the shareholding ratios of Changan Automobile, Ford Asia Pacific and Ford Motor (China) are 50%, 35% and 15% respectively. In 2016, the sales volume of Changan Ford reached a historical high of 940,000 vehicles, and contributed 9.08 billion yuan of investment income to Changan Automobile.

　　However, the sales of Changan Ford have gone from bad to worse since 2017 due to problems such as the broken shaft of Changan Ford Maverick and the aging of products. The data shows that from 2017 to 2019, the sales of Changan Ford were 828,000, 337,800 and 184,000 respectively, with year-on-year declines of 12.27%, 54.37% and 51.3% respectively.

　　With the sharp decline in sales volume, Changan Ford’s operating performance also fell sharply, and it fell into a loss during 2018 -2019. In this context, the operating performance of Changan Automobile has also been severely impacted. The data shows that from 2018 to 2020, the non-net profit deducted by Changan Automobile was-3.165 billion yuan,-4.762 billion yuan and-3.25 billion yuan respectively, and the net operating loss during the three years exceeded 11 billion yuan.

　　Facing the total collapse of the China market, Ford Global decided to separate the China market from the Asia-Pacific region and become the two core markets of Ford alongside the North American market. In April 2019, Ford Motor Company released the "Ford China Product 330 Plan", and plans to launch more than 30 new models in the China market in the next three years. Since then, the new Focus, Ford Ruiji and Ford Explorer have been listed, and Lincoln Navigator/Aviator/Adventurer SUVs have also been localized.

　　With the update of vehicle models and the launch of Lincoln brand, Changan Ford’s sales and operating performance also rebounded. In 2020, Changan Ford sold 253,300 vehicles throughout the year, up 37.67% year-on-year; In 2021, the sales volume of Changan Ford reached 304,700 vehicles, a year-on-year increase of 20.29%. Among them, Lincoln brand sold 89,000 vehicles, a year-on-year increase of 109.1%; The net profit was 2.284 billion yuan, which was significantly higher than the net profit of the same period in 2020 (16 million yuan).

　　However, the sales volume and net profit level of Changan Ford in 2021 are far from the peak in 2016. Through simple comparison, it can be seen that Changan Ford’s sales volume in 2021 is still less than one-third of that in the same period of 2016, and its net profit is only 13% of that in the same period of 2016. In addition, if the sales volume of Lincoln brand is not calculated, the sales volume of Changan Ford in 2021 is only 215,000, which is almost the same as that in 2019 in the trough period, which shows that the sales volume of Ford, the main brand, has not really improved.

　　In addition to the aging problem of products, the slow transformation of electrification is also an important reason why Changan Ford’s sales are blocked. Up to now, Changan Ford’s new energy vehicles are only sold in the leading EV, sharp hybrid version and Mustang Mach-E (electric mustang). Among them, the leading EV belongs to Jiangling Ford, while the monthly sales volume of the sharp plug-in hybrid version has been less than 100 since its launch, and the cumulative sales volume has been less than 1,000.

　　As the first electric vehicle of Changan Ford, Ford Mustang Mach-E (Electric Mustang) was not officially delivered in China until December 26th, 2021. By the end of May 2022, the cumulative sales volume of Mustang Mach-E was less than 500 vehicles.

　　The latest data shows that from January to May this year, Changan Ford sold 85,500 vehicles, down 13.87% year-on-year. Among them, the sales volume in May was 13,200 units, down 32.4% year-on-year. Obviously, with the rising of independent brands and the rapid penetration of new energy vehicles, it is difficult for Changan Ford, which lacks pure electric explosion models, to return to the peak, and the road to recovery is probably still very long.

　　three

　　It is difficult for Aouita to carry the banner.

　　Since the second half of 2020, new energy vehicles have become a key point to rapidly increase the market share of independent brands. BYD, Geely and other car companies have successfully achieved double growth in sales volume and brand upward with the help of transforming new energy. However, in the field of new energy vehicles, Changan Automobile is still in a relatively backward state, which further aggravates the difficulty of its brand promotion.

　　According to the data, Changan Automobile entered the new energy vehicle much earlier than its competitors. As early as 2001, Changan Automobile began to research and develop new energy technologies and developed the first hybrid prototype. In December 2009, Chang ‘an Benben MINI EV went off the production line, with a cruising range of 50km and a top speed of 120km/h, becoming the first pure electric vehicle in China.

　　However, due to problems such as too small battery capacity, too long charging time, short battery life and poor heat dissipation, Changan Benben MINI EV did not realize mass production immediately. It was not until 2017 that Benben MINI was listed in the promotion catalogue of new energy vehicles of the Ministry of Industry and Information Technology.

　　In April 2015, the Ministry of Finance, the Ministry of Science and Technology, the Ministry of Industry and Information Technology and the Development and Reform Commission jointly issued the Notice on Financial Support Policies for the Promotion and Application of New Energy Vehicles in 2016-2020, to carry out the promotion and application of new energy vehicles nationwide. Since then, Changan Automobile has launched three electric vehicles in 2015, 2016 and 2018, namely Yidong pure electric version, Ounuo pure electric version and Changan Benben LOVE pure electric version, but they all belong to "oil-to-electricity" models, and the market response and sales volume are relatively flat.

　　It is not difficult to see that although Changan Automobile entered the new energy vehicle early, it did not really tackle the technical problems, so that Changan Benben MINI EV could not be mass-produced because of battery problems after trial production, while Yidong pure electric version, Ounuo pure electric version and other models were all "oil-to-electricity" models, and more were introduced for subsidies.

　　It is this short-sightedness in strategy that finally made Changan Automobile fall into the end of "getting up early and catching up late" in the field of new energy vehicles. From the sales list of new energy vehicles, except for the occasional list of Benben EV, several other models have a flat response. In 2020, Changan Automobile’s new energy vehicle sales volume is only 34,900 vehicles, accounting for only 1.5% of the sales volume, and it is mainly A00-class cars.

　　Facing the backward situation in the field of new energy, Changan Automobile, together with Huawei and Contemporary Amperex Technology Co., Limited, jointly launched the high-end electric brand Aouita and released the first model Aouita 11. At the same time, it launched a brand-new digital pure electric brand "Changan Deep Blue" and released the first strategic model C385 of Changan Deep Blue.

　　With the blessing of two giants, Huawei and Contemporary Amperex Technology Co., Limited, Aouita science and technology has attracted much attention. In March this year, Aouita Science and Technology conducted the first round of financing, and the registered capital of the company increased from 288 million yuan to 1.172 billion yuan. Contemporary Amperex Technology Co., Limited officially became the second largest shareholder of Aouita Science and Technology with a shareholding ratio of 23.99%.

　　However, the joint efforts of the three parties have certainly improved the level of power battery technology and intelligence in Aouita, and alleviated the financial pressure of Changan Automobile to a certain extent, but it will also lead to the core technologies of Changan Automobile, such as driverless driving and power battery, being controlled by others.

　　In fact, Changan Automobile has fallen far behind competitors such as Geely and Great Wall in battery technology, pure electric platform and driverless driving. For example, as early as 2019, Geely created the vast intelligent architecture of SEA, and Great Wall Motor subsequently released the intelligent electric platform for coffee. However, it was not until April this year that Changan Automobile released the all-electric EPA1, mainly serving Changan Deep Blue.

　　In January this year, the B round of financing of Changan New Energy was settled, with a capital increase of 4.977 billion yuan, and the shareholding ratio of Changan Automobile was diluted from 48.95% to 40.66%. According to the company’s plan, Changan New Energy will start the IPO process.

　　However, from the operating situation, Chang ‘an’s new energy situation is not optimistic. The data shows that in 2021, Changan New Energy achieved an operating income of 5.632 billion yuan and a net loss of 2.772 billion yuan, which further expanded compared with the same period last year (1.16 billion yuan).

　　In addition, from the perspective of shareholder structure, Changan New Energy’s capital contributors are mainly financial investors such as Bank of Communications Yubo No.1 and Chengyuan Fund, which obviously lacks the support of industrial capital. With the technical strength of Changan Automobile alone, it is difficult for Changan New Energy to compete with a number of new forces, such as Geely Krypton, SAIC Zhiji, Weilai, Tucki and Ideality, which have been mass-produced.

　　People familiar with Changan Automobile may know that as early as 2017, Changan Automobile put forward the "Shangri-La Plan" strategy, announcing that it would completely stop selling traditional fuel vehicles in 2025 and invest 100 billion yuan in the whole new energy vehicle field. By then, Changan will launch 21 new pure electric vehicles and 12 plug-in hybrid vehicles.

　　In the following 2018, Changan Automobile set a new sales target: in 2020, the sales volume of new energy vehicles was 350,000, entering the first echelon of the industry; By 2025, 1.16 million new energy vehicles will be sold, making China the first brand.

　　At present, Changan Automobile is unlikely to achieve this goal. In 2021, the sales volume of new energy vehicles in Chang ‘an was 108,900, far below the target of 2020 (350,000). From January to May this year, Changan Automobile’s new energy sales volume was 51,000 vehicles, with a market share of 3%, ranking eighth among manufacturers in terms of sales volume.

　　Therefore, although Changan Automobile seems to have ambitious goals in the field of new energy, it still gives people a feeling of "old wine in new bottles". In other words, Changan Automobile, an old tree, is trying to sprout, but its spring is far from coming.

Recently, the pre-sale was officially opened. Qiyuan E07 uses the SDA platform architecture. The platform is characterized by high modularity and intelligence, providing strong technical support and unlimited possibilities for vehicles. Changan Qiyuan E07 is first equipped with Changan high-end intelligent driving, and a limited number of air suspension + intelligent CDC will be given.

The new car offers two power options, pure electric and range extension, which not only meets consumers’ budget needs for travel costs, but also takes into account the anxiety of long-distance driving.

In this pre-sale, Qiyuan E07 launched three configuration models, and the pre-sale price range is locked between 24.99-31 and 9,900 yuan. The new car not only achieved a breakthrough in power, but also fully upgraded in intelligent configuration, bringing consumers a leading technology experience.

It is reported that Qiyuan E07 plans to start mass production in October this year and aims to be officially launched within the year.

(The picture is sourced from the Internet, if copyright is involved, please delete it privately)

Recently, Zong Qinghou, the founder of Wahaha Group, passed away due to illness, triggering memories from all walks of life. Unexpectedly, some self-media articles said that Nongfu Spring, which is located in Hangzhou with Wahaha, had a "long-standing grudge" with it, and that "Nongfu Spring founder Zhong Shanyuan’s first entrepreneurial income came from Wahaha" and "was fired for flushing goods". On the evening of March 3, Nongfu Spring executives responded intensively, saying that the rumors were not true.

On the 4th, Wahaha Group’s public relations department responded to the upstream news (report mailbox baoliaosy@163.com) reporter that it had paid attention to the relevant situation and did not respond to it. "We have not participated in relevant online comments." Legal experts said that Nongfu Spring has the right to protect its goodwill from false remarks and can pursue the legal responsibility of relevant self-media according to law.

Netizen recounts "The Farmer and the Snake". Network Map

On social platforms, upstream journalists found a lot of such self-media articles. There were short video bloggers who followed the trend and posted videos of "dumping Nongfu Spring products". The Nongfu Spring live stream was once attacked by some netizens, which made the live streaming host overwhelmed for a while.

Zhong Xuanyuan responded to the rumors. According to Nongfu Spring official Weibo

In response to a large number of rumors about Zhong Shanyuan and Nongfu Spring and Wahaha that have appeared on the Internet recently, Nongfu Spring executives responded intensively on the evening of the 3rd. The official Weibo of Nongfu Spring released the article "Zhong Shanyuan: I and Zong Lao Two or Three Things", describing the source of its "first pot of gold", the communication with Zong Qinghou on the development of canned porridge products, the past of selling Wahaha Children’s Nutrition Oral Liquid in Guangxi and Hainan, and the handshake after the dispute between natural water and purified water.

Mr. Zhong said the cloth business was the "first pot of gold" from his start-up, not the online rumour that "the first start-up income came from Wahaha"; he never received a salary in Wahaha, let alone was fired for flushing goods; Nongfu Spring and Wahaha had lawsuits over the dispute between natural water and purified water, but eventually shook hands and made peace. "Zong Lao has always been an entrepreneur I respect," said Mr. Zhong. "He and I are also teachers and friends, and of course, they are also competitors."

Zhong Yuanyi expressed the hope that while expressing his remembrance for Zong Lao, the majority of netizens would not be tempered by individual self-media or big Vs.

Nongfu Spring Vice President Zhou Li responded to the rumors. Network diagram

Almost at the same time, Zhou Li, the vice president of Nongfu Spring, also issued a post in Moments in response to the "support Wahaha stepping on Nongfu Spring storm". He said that Mr. Zong Qinghou was in his seventh year today, and maybe the old man did not expect that his death would be used by some people to attack another company in the same city and become a hot topic of public opinion. Although the two companies were in the same city in the early years of competition, and even went to court, they still competed openly under the legal framework. During the debate, the same media would be invited to hold a press conference, each talking about their own opinions. "Zhejiang businesspeople don’t have the scene of eating and drinking together, but in fact, they can watch and help each other when they are in trouble."

On the evening of the 3rd, related topics rushed to the hot search lists of major platforms, and "Vice President of Nongfu Spring responded to supporting Wahaha to step on Nongfu Spring" was at the top of Weibo’s trending topic list.

Some netizens dumped Nongfu Spring. Network map

On the 4th, the staff of the public relations department of Wahaha Group told upstream reporters that they had noticed the relevant situation, "We have not [responded] to this, because we have not participated in the comments on the Internet."

According to the data, in 2000 Wahaha formed an alliance with six large pure water companies, including Shanghai Zhengguanghe and Robust, to jointly accuse Nongfu Spring. Zong Qinghou led Wahaha to file a lawsuit in the Shangcheng District Court of Hangzhou, accusing Yangshengtang Drinking Water Company (the parent company of Nongfu Spring) of unfair competition.

On June 8, 2000, Wahaha held a press conference at the West Lake State Guesthouse during the day, while Nongfu Spring held a press conference at the same location at night, forming a subtle confrontation.

In 2009, Nongfu Spring was caught in the "arsenic gate" crisis due to a report from the Haikou Bureau of Industry and Commerce, which said that the total arsenic content in its drinks exceeded the standard, which dealt a heavy blow to Nongfu Spring. At a critical moment, Zong Qinghou stood in solidarity with Zhong Xianyuan and publicly expressed doubts about Nongfu Spring’s test results.

Zong Qinghou’s move attracted widespread attention at the time. It is widely believed that the two are both Zhejiang people and share the same Zhejiang business spirit – diligence, innovation, unity and integrity, which has enabled them to understand and support each other on the business stage.

Fu Jian, director of Henan Zejin Law Firm, believes that self-media hype, especially hype involving negative information or false statements, may damage the reputation of enterprises and bring a series of negative effects, such as misleading consumers and the public, resulting in a decline in trust in enterprises; secondly, consumers may be affected by negative information and choose to avoid purchasing the company’s products or services, and the company’s sales and market performance will be affected. Therefore, enterprises need to respond in a timely and effective manner to maintain their brand perception and market position.

Fu Jian believes that under the legal framework, companies have the right to protect their goodwill from false remarks. If the information published by self-media is suspected of defaming or damaging the company’s reputation, the company can pursue its legal responsibility according to law, such as filing a complaint; the company can first file a complaint with the relevant platform to request deletion or correction of the false information. If the complaint is invalid, the company can file a lawsuit through legal channels to claim compensation for the loss and restore the reputation.

Mr. Fu noted that Zhou Li, Nongfu Spring’s vice president, had made it clear in Moments that they were unequivocal about this inappropriate self-media hype, and stressed that the competition between the two companies was conducted within a legal framework, "which shows that Nongfu Spring has noticed these inappropriate remarks and may be ready to take action to safeguard its own legitimate rights and interests."

On the 4th, upstream journalists contacted the public relations department of Nongfu Spring and Nongfu Spring to inquire about the follow-up, but they had not received a response as of press time.

Original title: "Self-media hype Wahaha and Nongfu Spring" feud ", Wahaha: no response"

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　　On May 29, at the 349th press conference of the novel coronavirus pneumonia epidemic prevention and control work in Beijing, Xu Hejian, deputy minister of the Propaganda Department of the Municipal Party Committee, director of the Municipal Government Information Office, and spokesperson of the Municipal Government, introduced that in order to guide the takeaway platform and takeaway personnel to do a good job in epidemic prevention, ensure the safe and orderly conduct of takeaway distribution business, and serve the diverse and timely end delivery needs of citizens and friends in the "last 1 kilometer", the city has taken multiple measures to do a good job in epidemic prevention and supply for e-commerce platforms and takeaway personnel.

　　One is to require takeaway enterprises to strengthen the identification of start-up, takeaway personnel need to be in normal health treasure state, strictly implement a daily nucleic acid, and hold three negative nucleic acid test certificates in the past three days before receiving orders;

　　The second is that takeaway companies send orders "nearby". In practice, takeaway mainly meets the immediate consumption needs of citizens. The company will configure the supply capacity and distribution force according to the fixed area in the city. The delivery range is basically maintained at 3-5 kilometers around the store, warehouse, and catering merchants. The takeaway personnel carry out distribution business in relatively fixed areas. The takeaway company will further optimize the configuration to ensure that the fixed area realizes fixed rider delivery.

　　The third is to require riders to wear N95 masks and disposable gloves during the process, implement "point-to-point" and non-contact delivery, and fully disinfect their hands after each order delivery to reduce the risk of being infected and spreading the virus during the epidemic;

　　The fourth is to establish a "whitelist" mechanism to include takeaway riders delivered in the sealed control area into the "whitelist" management. On the basis of daily nucleic acid, strengthen epidemic prevention measures that only negative antigens can take orders, and put forward requirements for the handover of goods to ensure that riders in the sealed control area are willing to go, and it is safe to go.

　　"At present, the city’s epidemic prevention measures in the takeaway field are effective, the power of takeaway riders is sufficient, the delivery of takeaway orders is smooth and orderly, and citizens can place orders on various e-commerce platforms and catering companies normally. We will also urge all companies to continue to do a good job in ensuring supply and stable prices," Xu Hejian said.

Recently, a blogger called the LI test car "a farewell car in violation of regulations". It is understood that the driver of the test vehicle is an employee of Qingdao Yuzhe Automobile Engineering Technology Co., Ltd. (hereinafter referred to as "Qingdao Yuzhe"). On December 4th, LI official Weibo apologized for the traffic safety hazards caused by uncivilized driving behavior, saying that he had reiterated the importance and seriousness of observing traffic laws and regulations to all road test engineers and related suppliers.

The video footage released by the blogger.

It is understood that in the early morning of December 4, a blogger posted that an ideal MEGA test vehicle changed lanes to block a normal driving vehicle, and three people in the blocked vehicle were friends of the blogger. At the same time, the blogger released relevant videos, and the incident immediately triggered a heated discussion.

On the 4th, Qingdao Yuzhe issued an apology statement, claiming that the driver of the company, Liu, had behaviors that endangered road traffic safety when driving a test car in Shenzhen, and the company had asked the driver to deal with traffic violations at the first time. Qingdao Yuzhe said that the company apologized for the driver’s serious violation of traffic regulations and the negative impact it caused to the manufacturer. The company will dismiss the employee Liu involved.

On the same day, LI forwarded Qingdao Yuzhe’s explanation and apologized for it. LI said that he was deeply sorry for the traffic safety hazards caused by drivers’ uncivilized driving behavior. LI has reiterated the importance and seriousness of observing traffic laws and regulations to all road test engineers and related suppliers.

On the afternoon of the 4th, the blogger responded to the above apology, saying that his friend as a party accepted the apology and tested the driver’s traffic violations, and the traffic police were investigating further.

Original title: "LI Apologizes"

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Recently, we received feedback from employees of Henan Suda Electric Vehicle Technology Co., Ltd., and the problem of employees’ unpaid wages has not been effectively solved. It is understood that Henan Suda Electric Vehicle Technology Co., Ltd. has been in a state of suspension of production since the second half of 2020 due to its poor management and COVID-19 epidemic. Employees who have not left their jobs can’t go to work normally, and they can only receive basic living expenses, and sometimes even basic living expenses can’t be paid. Such a new power enterprise, which was the first batch to obtain "double qualifications" and was concerned by the governor, is now struggling and facing the situation of bankruptcy.

According to the feedback from employees at present, 12,000 yuan was paid in 2021, and 4,000 yuan has been paid so far in 22 years, and no penny has been paid for leaving the company. Sanmenxia currently has a minimum living guarantee of 1,900 yuan a month, so there is no minimum guarantee, and social security has never been paid since 2021.

In fact, since the problem of unpaid wages of Suda was exposed in 2020, there have been complaints from employees, but the problem has not been effectively solved. As early as the end of 2021, the local government replied: the management committee of the Development Zone has conducted many interviews with Henan Suda Electric Vehicle Technology Co., Ltd. on the issue of unpaid wages and unpaid social security fees, urging enterprises to implement their responsibilities, take measures to resolve hidden dangers of unpaid wages in time, do a good job in ideological counseling for employees and helping employees in difficulty, and properly handle the problem of unpaid wages. At the same time, the Development Zone Management Committee actively takes measures to help enterprises coordinate and solve production and operation difficulties and promote enterprises to gradually realize standardized management. In October, 2021, the municipal government and the administrative committee of the development zone set up a leading group for Sanmenxia City to promote the related work of Henan Suda Electric Vehicle Technology Co., Ltd. and a special class for the development zone to promote Henan Suda Electric Vehicle Technology Co., Ltd. to resume work and production, and arranged special personnel to carry out investment attraction and joint venture for Suda problem in order to solve Suda series of problems as soon as possible. In the next step, the development zone will urge enterprises to promote strategic restructuring as soon as possible, and at the same time actively do a good job in explaining and appeasing employees, strive for their understanding and support, properly handle contradictions, tide over difficulties with enterprises, and maintain social stability.

At present, the complaint platform of People’s Daily Online has also collected a large number of complaints about the unpaid wages of Henan Suda Company.

Some employees complained that "Henan Suda electric car does not pay wages, does not pay social security, and employees cannot be reimbursed for hospitalization. Since January 2021, social security has been broken off, and employees can’t be reimbursed for hospitalization. I called 12345 for feedback. The answer was that I suggested to the Development Zone Human Resources and Social Security Bureau about the salary and social security of Henan Suda electric employees, but there was no substantial progress in many feedbacks! Begging the government to come forward to solve this matter,. "

As early as 2021, employees of Henan Suda Electric Vehicle Technology Co., Ltd. (hereinafter referred to as Suda Company) broke the news. The company originally stipulated to pay the salary of last month on the 25th of each month, but by the end of November, the salary for three months from August to October was not paid, and the company leaders have not given a positive reply or any statement so far. It is worth mentioning that some employees were also "paid" 20,000 yuan for car booking, which was originally scheduled to be returned before June 30, and has not been returned so far, and there is no statement or reply. Now the employees of the company begin to ask for salaries in a large area and in various ways. By the 24th of this month, employees had gone to the chairman of the trade union to ask for salary. The chairman generally meant: If there is no money, it’s up to you. Send all the employees away. As of press time, the salary is still going on.

Suda, a key supporting enterprise in Henan province and city.

As the "No.1 Project" of Sanmenxia City’s transformation and upgrading, Henan Suda has been highly valued and strongly supported by Henan Province and Sanmenxia City. "The municipal party committee and municipal government provide nanny-like service to Suda Company, escort like a guard, rescue in time when the enterprise encounters setbacks, and devote themselves to it." The main leaders of Sanmenxia municipal government once lamented. However, for a long time, Henan Suda has made little noise in the new energy automobile industry. The last time it attracted public attention, it got "double qualifications". In 2019, the Ministry of Industry and Information Technology approved the qualification of Henan Suda to build a new pure electric passenger car manufacturer, which became the first car enterprise in Henan and the 11th in China to obtain "double qualification". However, Henan Suda, who holds the "double qualification" of building a car, is greeted with doubts one after another. Since its establishment in 2010, this enterprise has failed to independently produce a pure electric vehicle for more than five years, and has been accused of being "stiff but not dead", but it has been strongly supported by Sanmenxia City, Henan Province, where the enterprise is located.

According to public information, on February 10, 2011, the Implementation Opinions on the Development of Electric Vehicle Industry in Sanmenxia City (Provisional) stated that it is necessary to focus on cultivating Suda Technology to produce pure electric mini and mid-size cars, with an annual output of 100,000 vehicles by 2015. According to the plan, the Suda electric vehicle project has a total land area of 3,500 mu (826 mu in the first phase), with a total planned investment of 5 billion yuan, with an estimated annual output value of 35.6 billion yuan and a profit and tax of 7 billion yuan. After completion, a number of affiliated enterprises can be integrated to settle in, indirectly achieving an output value of more than 80 billion yuan, profits and taxes of more than 15 billion yuan, and attracting about 20,000 industrial workers. Obviously, this goal has not been achieved. According to authoritative media reports, in the case of shortage of land use indicators, the Sanmenxia municipal government gave priority to ensuring the land demand for the Suda electric vehicle project. The 705 mu of land required for the first phase of the project was approved by the provincial government in just 20 days; The approval procedures for environmental assessment, energy assessment and safety assessment of the project are all arranged by the government. In addition, Henan Suda also enjoys support policies in high-tech, environmental protection, new energy, energy conservation and comprehensive utilization. According to media reports, on March 13, 2020, Wang Guosheng, secretary of Henan Provincial Party Committee, went to Suda Company to investigate the situation of enterprise epidemic prevention and control, resumption of work and production, and scientific and technological innovation. Liu Nanchang, secretary of Sanmenxia Municipal Party Committee, accompanied the investigation.

During the investigation, Secretary Wang Guosheng spoke highly of Suda’s work in epidemic prevention and control, resumption of work and production, and scientific and technological innovation. Wang Guosheng said that Suda Company focused on the long-term and advanced layout, and while doing a good job in epidemic prevention and control, it promoted the resumption of production in a safe and orderly manner. It has many core technologies such as active control system, motor electronic control system and balanced discharge, which completely solved the safety problem of vehicles. At the same time,The sales of Suda pure electric cars at home and abroad have steadily advanced and achieved fruitful results..As the only pure electric passenger car enterprise in Henan Province, Suda Company will be strongly supported by the government and relevant departments.Therefore, I hope that in the future, Suda Company can accelerate its development, promote the development of related industries and make contributions to the economic development of Henan Province. Li Fuxing, the chairman of the company, said that in the future, Suda Company will take it as its responsibility to cultivate the industrial chain and supporting parts bases, push forward all the work of the company in a down-to-earth manner, and strive to build a 100 billion yuan industrial base for new energy vehicles.

A controversial enterprise

At present, there are only two products in official website of Henan Suda, namely the sedan SA01 and the small SUV SD01. After subsidy, the price is 130,000 yuan and 110,000 yuan. official website shows that the cruising range is 180-300 kilometers.

But there are only two products, and they are also accused of "sales fraud". In June 2020, there was media exposure, "Starting from Henan Suda: signing a fake sales contract with employees, a high-profile car company without a 4S shop."

According to the article, after visiting Sanmenxia City, the reporter found that even though every signing ceremony of Henan Suda was vigorous, there was no 4S shop in the local base camp, and the sales method was relatively hidden. Most citizens still knew little about Suda electric vehicles. Xiao Jing, an internal employee of Suda, told reporters that the company has been actively mobilizing employees to buy cars in order to "exchange" sales. If there is not enough money, it can even sign a contract with the company for "fake buying". The reporter found in the factory of Henan Suda that at present, only one phase of the factory has been built, and two more phases are under development planning. Only the sales exhibition hall is open to the public for the time being.

Although as the "No.1 Project" of Sanmenxia City’s transformation and upgrading, Henan Suda has been highly valued and strongly supported by Henan Province and Sanmenxia City. However, with the outbreak of the problem of unpaid wages in Henan Suda, more problems will be exposed. In the field of new energy vehicles, there are more and more such examples. Changjiang Automobile and Sailin Automobile are all falling down. Some insiders believe that the management ideas of government departments should be changed, and it is necessary to prevent enterprises from being tied too tightly to local governments. Once enterprises are stagnant, they will waste resources and funds, which will adversely affect the development of the industry.

　　CCTV News:Recently, the police in Chizhou, Anhui Province successfully cracked a "mega-Yangtze River mining case" supervised by the Ministry of Public Security, and arrested 39 suspects. These criminals illegally mined river sand in the Yangtze River for a long time, destroying the ecological defense line of the Yangtze River.

　　During the patrol in June last year, the police of the Water Branch of the Public Security Bureau of Chizhou City, Anhui Province found that ships often worked at night in the 243 red floating waters of Meilong section of Chizhou, the Yangtze River.

　　Liu Daoming, police officer of Chizhou Public Security Bureau’s "609 Yangtze River Illegal Mining" task force: "When our patrol boats approached this area, the equipment and lights on these boats immediately went out. When we got nearby, these boats were already dispersed in a hubbub, so we suspected that there were illegal sand mining activities in this area."

　　Illegal modification of cargo ships and crazy exploitation of river sand

　　Illegal mining of river sand is a serious hazard. A local task force was set up. Through investigation of the police, it was found that there were two illegal sand mining gangs in Chizhou section of the Yangtze River in Anhui Province.

　　Liu Daoming, police officer of Chizhou Public Security Bureau’s "609 Yangtze River Illegal Mining" task forceThrough investigation, we found that there are about four or five sand mining boats carrying out illegal sand mining activities in the 243 waters behind me. They usually choose to sand around two or three o’clock at night, and each sand mining time usually lasts about two to three hours.

　　After investigation, these two illegal sand mining gangs, without the permission of the relevant departments, ignored the ecological environment balance of the Yangtze River and the national regulations on mineral resources management, and used illegally modified sand mining boats to steal river sand in this water area.

　　Hu Xiaohua, Deputy Director of the Water Branch of Chizhou Public Security Bureau and Deputy Head of the "609 Yangtze River Illegal Mining" Task Force.: "Four or five thousand tons of river sand can be hit every night. Sand hitting at night has an impact on the waterway, and passing ships can only collide. Criminal suspects who illegally play sand often steal river sand by the river embankment, which is easy to cause the river embankment to collapse. "

　　Gangs have a strong sense of anti-investigation and use cash transactions.

　　The police investigation found that the two criminal gangs, headed by Shi Moumou and Zhou Moumou respectively, had a clear division of labor, some were responsible for piracy, some were responsible for contacting transportation, and others were responsible for lookout, and they had strong anti-investigation awareness. Most of them used cash transactions when selling river sand, which made it difficult for the police to handle cases.

　　Chen Lei, police officer of Chizhou Public Security Bureau’s "609 Yangtze River Illegal Mining" task force: "When lookouts find out that our law enforcement boats or law enforcement officers are out of the law enforcement base, they will use flashlights on the shore and pass ‘ Sweep the lamp ’ The way to inform the accomplices on board and let them evacuate in time. "

　　Fang Rui, a policeman of the "609 Yangtze River Illegal Mining" task force of Chizhou Public Security Bureau.: "They often buy some phone cards that are not registered with their real names on the Internet, and then insert them into the mobile phones of the elderly, so that they can contact each other when committing crimes. Once law enforcement officers and law enforcement boats get on board and staff members board the ship for inspection, they will quickly and promptly throw the old mobile phones into the river in order to avoid punishment."

　　The main members of the gang were brought to justice and the money involved was more than 1.2 million yuan.

　　After nearly half a year’s investigation, the task force grasped a large amount of evidence and information. In September and October last year, respectively, the suspects Zhou Moumou and Shi Moumou and the main members of their criminal gangs were arrested and brought to justice, and more than 1.2 million yuan of money was seized, and four ships were seized. Each of these sand dredgers has a pipe leading to the bottom of the river.

　　Chen Zhou, a policeman of the "609 Yangtze River Illegal Mining" task force of Chizhou Public Security Bureau.: "We see that the diameter of this pipe is about 40 cm. Like a relatively small boat behind me, it can reach the bottom of the river and collect more than 100 tons of river sand every hour. Like some more powerful sand mining boats we seized, it can collect more than 1,000 tons of sand every hour."

　　In January this year, He Moumou, the last suspect of the illegal sand mining gang, was arrested and brought to justice. At present, 33 of the 39 suspects arrested in this mega-Yangtze River mining case have been transferred for suspected illegal mining.

　　China news agency, Beijing, November 14 (Reporter Liu Yuying) The European Union launched a countervailing investigation on electric vehicles in China in October. The relevant person in charge of the Ministry of Industry and Information Technology of China expressed strong dissatisfaction with this, and said that "this will seriously disrupt and distort the global automobile industry chain supply chain, including the European Union, and harm the interests of European consumers".

　　In the first three quarters of this year, China exported 825,000 new energy vehicles, up 1.1 times year-on-year, which greatly enriched the global consumers’ choice of car purchase, and boosted urban transportation to accelerate the green and low-carbon transformation.

　　According to the person in charge, as of the first half of the year, China automobile enterprises have invested and set up factories in more than 10 countries and regions around the world, and power battery enterprises and key materials enterprises are also accelerating the overseas cooperation layout, which has injected strong impetus into the development of global new energy automobile industry. China is deeply involved in international standards cooperation. Up to now, 35 new energy vehicle standards in China have been adopted by many countries and regions.

　　Automobile industry is a typical global industry, which can not be separated from the division of labor and efficient cooperation of enterprises in various countries. The person in charge said recently that the rapid development of China’s new energy automobile industry benefited from the global cooperation of technological innovation and the international cooperation of industrial chain and supply chain, and also injected a strong impetus into the green and low-carbon transformation of the global automobile industry.

　　"China-EU automobile industry cooperation has a long history, and they have formed extensive common interests with each other. All major European car companies have factories in China, and China has become the largest overseas market for many European car companies. The implementation of countervailing investigations by the European Union is neither in line with the international trade rules of the World Trade Organization (WTO) nor supported by sufficient evidence. Fair trade ’ The fact that a famous bank protects its own industry will seriously disrupt and distort the supply chain of the global automobile industry chain, including the European Union, and harm the interests of European consumers. " The person in charge said.

　　China’s Ministry of Industry and Information Technology suggested that the EU should listen to the voices of the industry extensively, support the industries of both sides to jointly maintain the stability of the supply chain of the automobile industry chain and better work together to meet the challenges of global climate change. China will support the breakthrough of technological innovation, promote the coordination of standards and regulations, strengthen the guarantee of factor resources, promote the interconnection of infrastructure, and promote the stronger, greener and healthier global development of the automobile industry. (End)