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Key points of Beijing’s double reduction: discipline training is not organized on holidays, and it is strictly forbidden to divide key experimental classes.

Measures of Beijing Municipality on Further Reducing Students’ Homework Burden and Off-campus Training Burden in Compulsory Education Stage

Summary of the main points of the press conference (morning of August 17)

On August 17th, Beijing Municipal Education Commission, Human Resources and Social Security Bureau and other units jointly held. Introduce the "double reduction" measures and the focus of the new semester.

Li Yi, Deputy Secretary of the Education Working Committee of Beijing Municipal Committee and spokesperson of the Municipal Education Commission.

Before the end of this year, the academic burden of students was effectively reduced, and the results were remarkable within two years.

The specific work objectives of Beijing’s "double reduction" are: making efforts both inside and outside the school, steadily advancing and implementing step by step, ensuring that students’ excessive workload and off-campus training burden, family education expenditure and parents’ corresponding energy burden will be effectively reduced before the end of 2021, and the results will be remarkable within two years, and the people’s educational satisfaction will be significantly improved. Specifically, there are two aspects.

First, on-campus services should improve quality and efficiency.Give full play to the role of the school as the main channel for educating people, intensify the reform, co-ordinate the educational resources inside and outside the school, co-ordinate the two periods after class, make an overall plan for the school education and teaching arrangements, and comprehensively and systematically build the school education ecology. Improve the quality of on-campus education services and build a high-quality education system, so that every student can learn well, learn well and learn well in school.

Second, off-campus training should be standardized and orderly.Adhere to strict governance, comprehensively standardize off-campus training institutions, prevent disorderly expansion, strictly investigate all kinds of violations and violations of the interests of the masses, and create a favorable environment for students’ all-round healthy growth.

On-campus services should improve quality and efficiency.

There will be new changes in the classroom teaching mode in Beijing in the new semester, and some junior high schools will offer evening self-study.

The implementation of the "double reduction" measures in the new semester will bring about new changes in teaching, homework and counseling. For example, the classroom teaching mode, teaching design will be more real, effective and interesting, aiming at different students’ hierarchical and phased classroom exercises, etc. There will be new changes in homework, less homework, and more "personalized" homework for different students’ characteristics. At 3: 30 after class, it will be more abundant, not only with quality education courses, but also with extended classroom counseling; Some junior high schools will also offer evening self-study; Teachers’ workload and working hours will be more reasonably allocated.

Reduce students’ heavy academic burden and work hard on "homework"

Effectively reducing students’ excessive homework burden is an important starting point to reduce all kinds of burdens, including coordinating homework management, controlling the total amount of homework, strengthening the design and guidance of homework, giving full play to the functions of diagnosis and consolidation of homework, and integrating the design of homework into the overall teaching and research system. The system design conforms to the age characteristics and learning rules of students, and at the same time reflects the basic role of quality education orientation, covering moral, intellectual, physical and artistic education, encouraging the arrangement of layered, flexible and personalized homework, and effectively improving the quality and pertinence of homework.

Schools are strictly forbidden to divide key classes into experimental classes.

Including expanding the coverage of high-quality resources, narrowing the gap between urban and rural areas, regions and schools, promoting the balanced development of compulsory education and promoting the mobility of cadres and teachers in the region; Standardize the order of education and teaching, adhere to the "starting point" teaching in the first grade of primary school, the school shall not organize any form of enrollment and placement examination, and it is strictly forbidden to divide key classes and experimental classes; Improve the quality of classroom teaching and improve students’ learning efficiency at school; We will continue to deepen the reform of high school entrance examination methods, improve the presentation forms of examinations and scores according to the characteristics of different subjects, further improve the quality of senior high school entrance examination questions, and gradually increase the proportion of high-quality ordinary high school enrollment indicators allocated to junior high schools in the region.

Off-campus training should be standardized and orderly

First, strictly examine and approve access, and no longer examine and approve new discipline training institutions for students in compulsory education.Re-examine and register the existing discipline training institutions.

Second, strictly control the training time of disciplines,Strictly implement the relevant provisions of the law on the protection of minors, and off-campus training institutions shall not occupy national statutory holidays, rest days and cold and summer holidays to organize subject training.

The third is to standardize the training service behavior, improve the discipline training management service platform and dynamically master the training content, training materials, teacher qualifications and other information of discipline training.It is strictly forbidden to exceed the standard for advanced training, to engage in discipline training in non-discipline training institutions, and to provide overseas education courses.

Fourth, strengthen the supervision of business activities, implement the requirements of including the fees for off-campus training in compulsory education into the government-guided price management, scientifically and reasonably determine the pricing method, clarify the charging standards, and resolutely curb excessive fees and excessive profit-seeking behavior. Fully implement the management measures for pre-charge of off-campus training institutions in disciplines.

Fifth, capitalization operation is strictly prohibited, and the relevant requirements of the central government are strictly implemented. Discipline training institutions are not allowed to go public for financing.

Sixth, strengthen the management of off-campus training advertisements.

Education "double reduction" work supervision results into the annual performance appraisal.

It is necessary to strengthen the supervision and inspection of the "double reduction", increase the special supervision of the "double reduction" work, give full play to the educational supervision power at the municipal and district levels, conduct special supervision and inspection of the "double reduction" work, establish a accountability mechanism, and incorporate the inspection results into the annual performance appraisal.

Since the beginning of this year, Beijing has conducted law enforcement inspections of online and offline off-campus training institutions every week.

Conduct weekly law enforcement inspections on online and offline off-campus training in the form of "four noes and two straights", and report and transfer problems in time. Establish a management platform for off-campus training institutions of disciplines, carry out scientific management by means of information technology, and realize "five management" of funds, students, teachers, courses and institutions.

The "double reduction" came, and the Beijing Municipal Education Commission gave advice to parents.

On the one hand, parents should strengthen the contact with the school, strengthen the diagnosis of children’s dynamics, and improve the efficiency and quality of children’s school life; In view of children’s personality characteristics and hobbies, we will help students develop their strengths and avoid their weaknesses together with teachers.

On the other hand, parents should strengthen their study, understand the contents of the "double reduction" document about home-school linkage and home-school coordination, learn to help children choose suitable teaching materials and coordinate resources in and out of class from their personal hobbies.

In addition, parents should learn to communicate with their children, arrange their family life, pay close attention to their ideological and emotional changes, listen to their voices and be their friends; Guide children to make good use of their time at home, urge them to rest on time and ensure adequate sleep. At the same time, we should also arrange housework appropriately and strengthen physical exercise.

Wang Fang, Director of Haidian District Education Commission, Beijing

Haidian, Beijing: Focus on the management of unlicensed schools, illegal resumption of classes, illegal prices, false advertisements and other acts.

Haidian District has a large amount of education, many forms, all types and great influence. Whether it is on-campus education or off-campus training, Haidian District is the largest area in the city.

Under the leadership of the "double reduction" special class in Haidian District, the education administrative department and the market supervision department continued to carry out joint law enforcement and inspection work, focusing on the actions of running schools without a license, illegal resumption of classes, illegal price and false advertisements, realizing remote and real-time intelligent monitoring of all teaching points in offline resumption institutions, strengthening the management of the whole process, and strengthening the fund supervision of training institutions through the risk reserve and the mode of one class and one elimination, thus protecting the legitimate rights and interests of students.

Li Liang, Vice President of New Oriental Education Technology Group

Students who have not started classes after registration will be refunded unconditionally.

New Oriental has always adhered to the principle of "unconditional proportional refund" for students’ refund requirements, and unconditionally gave refunds to students who did not start classes after registration. For the refund requirements of students who have started classes, the corresponding tuition fees will be deducted according to the completed class hours, and the rest will be refunded unconditionally. At present, New Oriental provides various online and offline self-service refund channels, such as on-site, telephone, official website, micro-service, APP, etc., to directly handle the refund business, so as to ensure that the fees can be refunded to students and parents conveniently and quickly.

Original title: No discipline training is organized on holidays, and summary of the main points of the Beijing Municipal Education Commission’s "Double Reduction" conference

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The glory of the king server crashed; Apple Low-key Plus Meta Universe | Game Industry Weekly

Wen San competes for the nucleus.

1. The the glory of the king system collapsed and reached the top of Weibo Hot Search.

On September 4th, a topic "the glory of the king collapsed" rushed to Weibo for hot search. The glory of the king official response, some players in qualifying, the peak race into the abnormal problem, the problem is being dealt with emergency positioning.

Although the official did not explain the specific reasons for the server abnormality, recently, the most stringent "anti-addiction" notice in history has just been issued. The notice requires strict restrictions on the online game time of minors, and can only provide one-hour service to minors from 20: 00 to 21: 00 on Friday, Saturday, Sunday and legal holidays.

And "the glory of the king collapsed" is in the first weekend when major online game companies implement policies.

2. Apple’s first AR/VR chip exposure, low-key plus meta-universe.

On September 3rd, according to the exclusive report of The Information, Apple completed the research and development of chips such as System-on-Chip (SoC) last year, which has no built-in AI acceleration module. Apple chips have better performance than third-party SoC, including better wireless data transmission, compression, decompression and higher energy efficiency.

The report shows that SoC and two other Apple chips have reached what the semiconductor industry calls a milestone. The physical design of the chip has been completed and is ready for trial production. According to people familiar with the matter, TSMC is producing these three chips, and it is at least one year before mass production. This is a key stage in the development of this head display.

According to the previous news, its debut will be released as early as next year, but Apple may further postpone the release time.

3. Premier League Wolves acquired Chongqing QGhappy and entered the professional league in the glory of the king.

On September 5th, Fosun Sports, where the Premier League Wolves are located, officially announced the acquisition of the glory of the king Professional League (hereinafter referred to as KPL) club Chongqing QGhappy.

After the acquisition, Chongqing QGhappy will be renamed as Chongqing Wolves, and will continue to take Chongqing as the home of the team in the new season and fight with a brand-new attitude.

This announced that the Premier League Wolves officially entered KPL, and the Wolves became the first traditional football club to enter the world’s top mobile e-sports professional league.

4. South Korea’s "Partial Amendment to the Telecommunication Business Law" was passed, and Apple’s monopoly on commission has become a thing of the past.

The issue of Apple Store payment has been the focus of the industry in recent years, including the previous Epic vs Apple War.

On August 31, South Korea’s "Partial Amendment to the Telecommunication Business Law" was officially passed, and South Korea became the first country in the world to end the monopoly position of Apple and Google. According to the requirements of the Act, neither Google Play Store nor Apple AppStore can force developers to use the only payment system on the platform in the Korean market.

This means that developers will be able to use third-party payment, and the app store that has lasted for many years will be divided into 3: 7 models and take the lead in ending in the Korean market.

In addition, Japan, India and other countries have also indicated that they will further review the payment problem of Apple Store.

  • 2.1 Game list in domestic market

Chinese mainland market

Domestic market August 30, 2021 — On September 4th, in the best-selling list of iOS games, The Original God topped the list, and The Battle of the Golden Shovel temporarily occupied the third place in tencent games.

On August 31st, on the occasion of the first anniversary of "The Original God", Mihayou released a brand-new 2.1 version of "The Moon is under the sun". Including the new roles of "Thunder General, Coral Palace Heart Sea, and Jiutiao Luo", opening two new areas of "Qinglai Island and Haitang Island" and updating the fiend mission and legendary mission.

In addition, new weapons, fishing systems and new monsters have been put on the shelves.

Aside from the quality of products, The Original God has been successfully pushed out of the glory of the king on September 1st, and reached the top of the best-selling list of App Store games with its stable long-term content output, staged stacking of buff, and the amount of fluid absorbed by the first anniversary activities.

On the other hand, tencent games’s The Battle of the Golden Shovel has become the "third brother" of tencent games since it was launched on August 26th.

Recently, this work has been closely followed by the glory of the king and Peace Elite, and it has been firmly in Top5.

In terms of other products, Sanqi’s mutual entertainment "Douluo Mainland: Soul-to-Soul Match" and Netease’s game "Fantasy Westward Journey" performed steadily.

China Hong Kong market

China and Hongkong Market August 30, 2021 — On September 4th, in the best-selling list of iOS games, Ali’s games "The Three Kingdoms Strategic Edition", "The Original God" and "The Robbery of Heaven and Earth: The Return of the Dark City" topped the list.

As one of the heavyweight products of Ali Games, The Three Kingdoms Strategic Edition has been at the top of the local App Store game bestseller list since it landed in the Hong Kong market in January this year. In addition, the game was also a T1-level product in the strategy game market at that time.

Thanks to the first anniversary of the launch and version 2.1, the global release of Mihayou "The Original God" has also performed extremely well in the Hong Kong market this week. Temporarily remain in the best-selling list Top2.

In addition, Zi Long Games’ innovative placement of the RPG game "Robbery of Heaven and Earth: The Return of the Ghost Town" also topped the best-selling list of Hong Kong App Store games this week.

In addition to local products, the Marvel Comics IP adaptation MMORPG mobile game "Marvel Comics Future Revolution" launched by South Korea Netstone and Marvel Comics has also performed well in the Hong Kong market since it was launched on August 24. Japanese manufacturers’ products such as Zhilong Lost City, Baokemeng Master EX, Dragon Ball Z, and Football Teenager gathered in the Top10 of the best-selling list of App Store games in Hong Kong.

China Taiwan Province market

China Taiwan Province Market August 30, 2021 — On September 4th, in the best-selling list of iOS games, The Original God and Three Kingdoms Strategic Edition topped the list.

Similar to the Hong Kong market, Ali’s game "The Three Kingdoms Strategic Edition", Mikhail’s game "The Original God" and Zi Long’s game "The Robbery of Heaven and Earth: The Return of the Ghost Town" all performed well in the best-selling list of the App Store in Taiwan Province this week.

Sanqi Mutual Entertainment’s "Douluo Mainland: Soul-to-Soul Duel" is stable in the best-selling list Top5 this week. As far as performance is concerned, this work is a relatively successful mobile game adapted from Douluo Mainland IP on the market at present.

In addition, the company’s "Doomsday" and "Call me a big shopkeeper" two products, which mainly go to sea, also entered the Top10 of the App Store game list this week.

  • 2.2 List of Games in Major Overseas Markets

American market

American market August 30, 2021 — On September 4 th, in the best-selling list of iOS games, "The Original God" dominated the list.

Quality+global theme, coupled with the continuous and stable long-term content output, gives Mihayou the confidence to reach different cultural regions. Since September 1, the game has been on the best-selling list of App Store games in the United States for three consecutive days.

In addition, the only domestic game that entered the Top10 list this week is tencent games’s Call of Duty Mobile Games.

Japanese market

Japanese market August 30, 2021 — On September 4 th, in the best-selling list of iOS games, "Horse Racing Mother" topped the list.

In terms of domestic games going to sea in Japan, Mihayou’s Original God, music element Idol Dream Sacrifice, Netease’s game Wild Action and Fifth Personality entered the Top10 of the best-selling list.

Korean market

Korean market August 30, 2021 — On September 4th, in the best-selling list of iOS games, Odin: The Rise of Varhala still topped the list.

In terms of domestic South Korean games, Mihayou’s "The Original God" and Ali’s game "The History of the Three Kingdoms Strategic Edition" are on the Top2 of the best-selling list.

In addition, tencent games’s PUBG Mobile and Lilith’s Awakening of the Nations entered the Top10 list.

Indian market

Indian market August 30, 2021 — On September 4th, in the best-selling list of iOS games, PUBG MOBILE India Edition, SEA《Free Fire and tencent games’s Call of Duty Mobile Games launched a fierce competition around "India is the first brother to eat chicken mobile games".

Only from this week’s performance, the top two products ranked Top1 in the best-selling list, and basically remained within Top3. In contrast, the advantages of tencent games’s Call of Duty Mobile Games are not obvious. During the period, it ranked Top2 and dropped out of the Top10 list.

In fact, this is quite different from the performance of PUBG MOBILE India Edition. To some extent, in the same category, the products that enter the market first will definitely have the advantages of user base and usage habits.

Even if PUBG MOBILE India Edition has the support of "invisible hand", it is difficult to "cover the sky with one hand".

Data-Eye data shows that casual games occupy all the positions of Top10 in the buying list from August 30th to September 5th.

Compared with last week, although Beijing Zhanxin Power "Paradise 233" is still at the top of the buying list, the amount of materials released this week has dropped by 50% to 31,413 groups, compared with 68,993 groups in the same period last week.

In addition, from the perspective of product types, most products in the Top10 list are "leisure+online earning" types.

Since the State Press and Publication Administration released the game version number on July 22nd, no new version number information has been published recently.

According to competitive statistics, as of September 5, 2021, a total of 755 game version numbers were issued. Among them, there are 679 domestic game versions and 76 imported game versions.

Specifically, Tencent, Netease, ByteDance and Aauto Quicker were issued with version numbers in 2021, which were 13, 11, 2 and 3 respectively.

It is worth mentioning that on September 3, the State Council issued a notice on several measures to promote the reform and innovation of trade and investment facilitation in the Pilot Free Trade Zone, in which Article 16, "Piloting the territorial management of online games", pointed out that the Central Propaganda Department will be responsible for promoting the online game audit pilot work in the location of the eligible Pilot Free Trade Zone.

In fact, the idea of "launching a pilot project of territorial management of online games" has been put forward many times this year. For example, on April 8, the Ministry of Commerce of the National Development and Reform Commission issued the Opinions on Several Special Measures to Support the Construction of Hainan Free Trade Port and Relax Market Access, and on April 21, the Ministry of Commerce issued the Overall Plan for the Comprehensive Pilot of Expanding and Opening up the Service Industry in Hainan Province, all of which advocated Hainan to deepen the pilot work of reviewing the content of local online games.

In addition, on April 21st, in the notice of the Ministry of Commerce on printing and distributing the "Overall Plan for the Comprehensive Pilot Project of Expanding and Opening up the Service Industry in Chongqing", it also mentioned "supporting Chongqing to actively create conditions to apply for the pilot project of reviewing the content of local online games".

Since 2018, the version number policy has been tightened in an all-round way, and the version number has been extremely strict. Hainan and Chongqing are expected to become new network audit pilots, and may be improved.

It must be pointed out that considering the recent "uninsured" incidents, Jinghe believes that the increase in pilot projects does not mean that the approval will be relaxed, or even stricter. For example, no new version number was issued in August 2021, which also explained some problems. 

Unresured correlation:

August 30th: The three-day and three-hour insurance policy was issued.
The State Press and Publication Administration issued the Notice on Further Strict Management to Effectively Prevent Minors from Indulging in Online Games. The contents of the notice are roughly divided into three parts: for game companies, the requirements for real-name registration and login of online game user accounts are strictly implemented; Strictly control the duration of providing game services to minors (only on Fridays, Saturdays, Sundays and legal holidays at 20: 20:00— 21:00)。

August 31st: Children’s game community should also be limited to 3 hours.

A number of official accounts of Baiao Family Interactive, the developer of Olastar and Obi Island mobile games and page games, announced that the anti-addiction system of mobile games and page games will be adjusted on September 1, and will only provide one-hour game service to minors from 20: 00 to 21: 00 on Fridays, Saturdays, Sundays and legal holidays, and will not provide game service to users who are not registered and logged in by their real names in any form.

September 1st: Some e-sports events announced restrictions on the age of contestants.

The State Press and Publication Administration recently issued the Notice on Further Strict Management to Effectively Prevent Minors from Indulging in Online Games. Subsequently, some e-sports officials announced that they had begun to limit the age of the contestants. Among them, the PEL Peace Elite Professional League announced that it will carry out compliance work on the age of the contestants; KPL the glory of the king Professional League has made it clear that KPL and K-A players must be at least 18 years old before they can participate.

September 2nd: Hearthstone prohibits underage certified professional players.

Recently, the State Press and Publication Administration issued the Notice on Further Strict Management to Effectively Prevent Minors from Indulging in Online Games to solve the problem of minors’ overuse or even indulging in online games. Subsequently, major manufacturers have expressed their views, and now Netease has decided to prohibit minors from being certified as professional e-sports players of Hearthstone Legend.

September 4th: "the glory of the king" collapsed, ranking first in the hot search.

"the glory of the king collapsed" topped the hot search list in Weibo. Although the official did not explain the specific reasons for the server abnormality, recently, the most stringent "anti-addiction" notice in history has just been issued, demanding that the online game time of minors be strictly limited, and only one hour service can be provided to minors from 20: 00 to 21: 00 on Fridays, Saturdays, Sundays and legal holidays. This is the first weekend for major online game companies to implement policies.

Industry trends: 

August 30th: The producer of "Rulong" is expected to join Netease.

According to Bloomberg News, Netease is in the final negotiations to poach the names of the producers of "Like a Dragon" series from Sega. According to people familiar with the matter, after Ming Yue changed jobs to Netease, he will set up his own team and develop new games. The two sides have not yet signed a final contract, and his responsibilities have not yet been finalized. Miyuki Kuniyama is a famous game producer in the Japanese game industry. The total sales volume of his series of "Rulong" games has exceeded 14 million.

August 31st: South Korea legislates to end Apple’s channel monopoly.

In the plenary vote of the National Assembly of South Korea, the Partial Amendment to the Telecommunication Business Law was passed with 180 votes in favor, 0 votes against and 8 abstentions. South Korea became the first country in the world to end the monopoly position of Apple and Google.

According to the requirements of the Act, neither Google Play Store nor Apple AppStore can force developers to use the only payment system on the platform in the Korean market. This means that developers will be able to use third-party payment, and the app store that has lasted for many years will be divided into 3: 7 models and take the lead in ending in the Korean market.

August 31: Netstone establishes Yuan Universe Company.

Netmarble F&C, a subsidiary of South Korean mobile game giant Netmarble, said on the 31st that its wholly-owned subsidiary "Metaverse Entertainment" was formally established. According to reports, "Metauniverse Entertainment" will devote itself to developing a virtual reality platform and operating virtual idols. The masterpieces of mobile games launched by Netstone in recent two years mainly include Seven Sins: The Battle of Light and Darkness and Sword Spirit Revolution.

August 31st: Robles invested 90 million dollars to expand.

The developer of Robles is planning to expand the company. In the latest quarterly financial report of Robles, the company plans to expand its headquarters in san mateo, California, with an expansion area of 123,000 square feet. The expansion project will cost about $90 million and is expected to be completed in the first quarter of 2022.

August 31st: iQiyi launches VR All-in-One Adventure 3.

Iqiyi Adventure VR held an online new product release show with the theme of "Good Games, Free Play", and officially released its fun and beautiful new generation flagship VR masterpiece — — Adventure 3. The first 30 high-quality games are all open to the first owner for free, and the total value of the games exceeds 1700 yuan.

September 1st: The father of PUBG set up an independent game studio.

Brendan Greene, the creator of "Survival of the Jedi", announced that he has left Krafton, the parent company of Blue Hole. As the founder of Survival of the Jedi, PlayerUnknown in the full name of this book (Player Unknown’s Battle Grounds Player Unknown) is his screen name.

September 2: Lilith card new tour exposure.

Lilith officially announced that "Shenjue" has already made reservations on platforms such as bilibili and TapTap, and expressed the hope to present a brand-new popular fantasy IP for players through "Shenjue". "Shenjue" is an RPG mobile game developed by Lilith with the theme of urban mythology. In addition to combining urban and mythological themes, the game also incorporates the elements of trend and electronic sound, which is unique in terms of picture and music.

September 2nd: Hatsune Miku Mobile Games will be released in the morning and evening.

Hatsune Miku genuine authorized mobile game "World Plan Colorful Stage! Specially invited: Hatsune Miku (hereinafter referred to as "World Plan") officially announced that Lightyear, a subsidiary of ByteDance, will be responsible for the distribution in Asia except Japan.

September 2: Apple opens third-party payment for audio and video applications.

According to reports, Apple will allow third-party developers to connect their software to external websites, so that users can buy their paid services, which has solved the long-standing controversy surrounding the Apple App Store. These include audio and video, reading and other applications, and game applications are not among them for the time being.

September 3: Apple’s first AR/VR chip is exposed.

According to the exclusive report of The Information, Apple completed the research and development of chips such as System on Chip (SoC) last year, which has no built-in AI acceleration module. Apple chips have better performance than third-party SoC, including better wireless data transmission, compression, decompression and higher energy efficiency.

September 3: India or review Apple Store payment issues.

After South Korea, India’s antitrust authorities are also eyeing App Store’s in-app payment problem, that is, forcing developers to use their in-app purchase system. The Indian Competition Commission will review the case in the next few weeks and may order a wider investigation or deal with it in general.

September 3rd: JD.COM banned 87 console games.

JD.COM’s announcement of banning the sale of games has been widely circulated. There are as many as 87 games in the announcement, most of which are console games, among which there are many famous masterpieces such as Call of Duty series and Collection! Animal Forest Friends Association, FIFA19, etc.

September 3rd: Layabox wholly acquired FairyGUI, the largest third-party editor.
Recently, Layabox, the company owned by LayaAir engine, has completed the wholly-owned acquisition of Huagu Software. In the future, FairyGUI will still maintain independent operation and version maintenance. Gu Zhu (Xiao Yingtang), the founder of Huagu Software, joined Layabox and became the head of Layabox Guangzhou Branch, mainly responsible for the design and development of LayaAir engine 3.0 IDE. LayaAir engine, owned by the acquirer Layabox, accounts for 90% of the 3D engine of small game platform with its mature and leading 3D technology advantages.

Financial report dynamics:

August 30th: The revenue of Sanqi Entertainment H1 is 7.5 billion yuan.

Sanqi Entertainment released its financial report for the first half of 2021. The financial report shows that H1 Sanqi Entertainment achieved revenue of 7.539 billion yuan, a year-on-year decrease of 5.63%; The total profit was 1.006 billion yuan, a year-on-year decrease of 49.51%; The net profit attributable to shareholders of listed companies was 854 million yuan, down 49.77% from the same period of last year. Among them, the company’s mobile game business revenue was 7.067 billion yuan, down 4.65% year-on-year.

August 30th: Google App Store earned $11.2 billion in 2019.

South Korea may ban Google and Apple from charging software developers commissions for in-app purchases, the first such containment measure in a major economy, which may damage the lucrative revenue sources of technology giants, Reuters reported. According to the report, the Legislative and Judicial Committee of South Korea’s Parliament is expected to approve an amendment to the Telecommunication Business Law known as the "Anti-Google Law" on Tuesday, prohibiting application store operators with dominant market positions from using certain payment systems.

August 30th: century huatong H1 game revenue is 6.2 billion yuan.

Century huatong released its financial report for the first half of 2021. The financial report shows that H1 century huatong achieved revenue of 7.31 billion yuan, down 5.9% year-on-year; The net profit attributable to shareholders of listed companies was 2.45 billion yuan, a year-on-year increase of 52.88%. Among them, the proportion of Internet game revenue has reached 85.15%. During the reporting period, the company’s game business achieved operating income of 6.228 billion yuan, with a compound growth rate of 35.51% in three years.

August 31st: Netease game H1 revenue of 14.5 billion.

Netease announced its financial report for the second quarter of 2021. According to the financial report data, Netease Q2′ s total revenue was 20.52 billion yuan, a year-on-year increase of 12.9%. The net profit attributable to shareholders of the company was 3.54 billion yuan, a year-on-year decrease of 21.9%; Under non-GAAP, the net profit attributable to shareholders of the company was 4.23 billion yuan. In terms of game business, Netease’s total game revenue in this quarter increased by 5% year-on-year to 14.53 billion yuan.

E-sports dynamics:

September 2nd: EDG won the LPL Summer Championship.

The 2021 LPL Summer Finals was held in Hangzhou Olympic Sports Center. EDG defeated FPX by 3:1 to win the Summer Finals, and finally successfully won the Silver Dragon Cup, and will compete in the 2021 League of Legends Global Finals S11 as the No.1 seed of LPL.

September 3rd: RNG Zero Letter WE entered S11.

In the first round of qualifiers in LPL Division of League of Legends Global Finals in 2021, RNG team defeated rival WE with a score of 3-0 and obtained the third seed qualification leading to the global finals.

September 5th: Premier League Wolves acquire Chongqing QGhappy.

Fosun Sports, where the Premier League Wolves are located, officially announced the acquisition of the glory of the king Professional League (hereinafter referred to as KPL) club Chongqing QGhappy. After the acquisition, Chongqing QGhappy will be renamed as Chongqing Wolves, and will continue to take Chongqing as the home of the team in the new season and fight with a brand-new attitude. This announced that the Premier League Wolves officially entered KPL, and the Wolves became the first traditional football club to enter the world’s top mobile e-sports professional league.

Start a new tour next week (9.6-9.12):

According to the statistics of hot money network, the only big factory game to be launched next week is Netease game Harry Potter: Magic Awakening.

This work is an RPG mobile game authorized by the original Harry Potter, developed and distributed by Netease Games.

In the game, the player plays a freshman in the School of Wizardry, enters Hogwarts College to study, and starts a mysterious adventure with other partners. Although the picture of the game is 3D, through the combination of filters, rendering and light and shadow, the whole picture has a retro picture book effect, which is very compatible with the magical theme of Harry Potter.

At present, Harry Potter: The Magic Awakens has more than 10 million reservations in official website, and the TapTap score is 7.1.

30.067 billion closed! 2022 China Film Annual Survey Report Released

Special feature of 1905 film network 30.067 billion yuan.This is the final report card handed over by China film market in 2022. Behind this, the efforts and efforts of many filmmakers have been condensed, and the trust and support of countless audiences have also been witnessed.

This year, it broke the curse of the Spring Festival file in recent years that "the first-day pre-sale leader can’t be the final ticket champion". The release of the summer file witnessed more possibilities of domestic comedies. The National Day blockbuster paid tribute to the "ordinary heroes" in the diplomatic front.



On the first day of the new year, 1905 Film Network and Film Channel Media Center released the Annual Survey Report of China Films in 2022. This report will comprehensively interpret the changes of China film market in 2022 from the aspects of market, industry and keywords.


Market: The annual box office is 30.067 billion yuan.


The New Year’s Eve bell rings, and 2022 becomes the past tense. The annual box office figures of China’s film market are frozen.


According to the public information of the State Film Bureau, in 2022, the total annual box office of China film market was 30.067 billion yuan, the domestic box office was 25.511 billion yuan, and the total number of people attending cinemas in cities was 712 million.



In 2022, China’s film market still plays an important role in the global scope, ranking second in the annual box office of the global film market. It is worth mentioning that in February and August, 2022, China Film Market won the monthly box office champion of the global film market. Among them, the box office in February broke through the 10 billion mark for the fourth time.


In 2022, domestic films will still be the leading role in the mainland film market.


According to statistics, the total box office of domestic movies reached 25.511 billion in 2022, accounting for 84.45% of the total. At the box office, 34 domestic films broke 100 million, and 6 films broke 1 billion. In the TOP10 box office in the whole year, domestic films occupied 8 seats, all of which came from the top three golden periods. Among them, there are 4 Spring Festival files, 3 summer files and 1 National Day file.


In the Spring Festival, Watergate Bridge of Changjin Lake, the theme work to resist US aggression and aid Korea, became the annual box office champion of the mainland film market in 2022 with 4.067 billion yuan. The film has also created a number of box office records in mainland film history. With 2.628 billion yuan, it became the third place in the annual box office.



The second feature film, ranked sixth with 1.379 billion yuan. The latest chapter in the series of "Bears haunt", the permanent guest of the Spring Festival file, ranked eighth with 978 million yuan. The film also created a new box office record for this series of works.


In the summer file, Moon Man, a new attempt of "comedy+science fiction" in Mahua FunAge, became the runner-up in the annual box office list with 3.103 billion yuan. Ranked fourth at the box office of 1.712 billion yuan, and the leading actor won the Best Actor Award in the 35th Chinese Film Golden Rooster Award with this film. Starring, is also on the list.


The Return of Wan Li has become the only film among the National Day blockbusters that ranks among the TOP10 in the annual box office of the mainland film market. Many acting schools have created a high-quality big-screen work for the audience.


Keywords: The market needs more Chinese movies.


In 2022, China film market appeared some domestic films with distinctive local cultural characteristics, such as Life Events and Miracle Stupid Children. The content of these films is grounded, and the audience has a sense of substitution.


The chairman of the China Film Association said that as filmmakers, the direction of our efforts is to describe Chinese feelings with China people’s unique culture, language and thinking, to make a distinctive "Chinese film", to show our own personality and to show our confidence in China culture.


The year 2022 coincides with the centenary of Comrade Jiao Yulu’s birth. Among many film and television works, Jiao Yulu is unforgettable.


Li Xuejian, who is now the vice chairman of the China Federation of Literary and Art Circles, said that movies are the face of a country and the concrete manifestation of the national soul. In the Spring Festival of 2023, its performance attracted much attention.



2022 is also a bumper year for new mainstream movies. Watergate Bridge of Changjin Lake, Wan Li’s Way Home and Hug You Through the Winter focus on heroes of different ages and occupations respectively.


Chairman of the China Film Producers Association admitted frankly that in recent years, the diversification of China’s main melody films has indeed reached a new height, which is mainly manifested in the ideological connotation of the main melody and the diversification of artistic expression; Main theme of mainstream value, diversified styles.


Domestic main theme movies are professional users. The chairman of Bona Film said that in the face of the epidemic, China filmmakers still maintain strong creative ability, and film companies have the responsibility to create more outstanding mainstream movies with market appeal and audience reputation like the "Changjin Lake" series, and offer inspiring cultural feasts to the audience.


"Accumulation" became the key word of the 2022 annual film sentiment.


This year, he devoted himself to film creation, tried new types of roles, and accumulated multiple life experiences in his performance, which was challenging and more enjoyable.


Zhu Yilong summed up his performance in 2022 with "luck and gratitude".


He said that he was very lucky to meet "Life Events" and the role of "Mo Sanmei". He thanked all the staff behind the scenes of "Life Events" and thanked the audience for their recognition of this film.



Industry articles: comedies are still just needed.


In 2022, the performance of domestic genre films is still wonderful. Comedy, plot, war, animation, love and action are six types of elements, which are deeply loved by the audience.


Among them, comedies are still just needed by the market.


According to statistics, in 2022, the total box office of comedy genre films reached 7.513 billion yuan, an increase of 28.66% compared with 2021 (5.839 billion yuan). Domestic films that contain or are dominated by comedy elements have bright market performances in many golden periods. From "The Killer is Not Too Cold" in the Spring Festival file to Moon Man in the summer file, and then to the Mid-Autumn Festival file, the head comedy genre has a long-lasting box office life.


In 2022, the total box office of domestic animated films was 2.282 billion yuan. "Bears Coming Back to Earth", "Bears Coming Back to Earth", and "Bears Coming Back to Earth" are among the top three domestic animated films with 977 million yuan, 555 million yuan and 160 million yuan respectively.


In 2022, the theme of domestic new mainstream film creation blossomed in an all-round way, including "Wan Li’s Return", which shows the feelings of home and country; There is also "Miracle Stupid Child", which praises youth and inspiration; And using the ordinary to create the great.


In 2022, Guangdong Province, Jiangsu Province and Zhejiang Province ranked in the TOP10 of the annual box office rankings of all provinces in China, and the specific rankings were the same as in 2021.


In the city’s annual box office rankings, Beijing, Shanghai and Guangzhou became the champion, runner-up and runner-up respectively. Compared with 2021, Guangzhou surpassed Shenzhen and entered the top three city box offices of the year. Nanjing is new on the list, ranking tenth in the city box office.



In the annual box office list of national cinemas, WANDA CINEMAS, China Film Digital Cinema, Guangdong Dadi, Shanghai United, China Film South and Hengdian films are among the top six. Compared with 2021, Hengdian Film and Television surpassed Jinyi Zhujiang to be promoted to the top six. In the TOP10 annual box office of national cinemas, six cinemas in Beijing entered the list, one more than last year. It is Beijing Yingjia International Studios, and it is also a newly listed cinema.


2022 has come to an end, and the curtain of 2023 has been opened. China films will also embark on a new journey and forge ahead towards new goals.


Make jokes! Adding a zero to Lyft’s earnings outlook led to a sharp rise in the stock price and then retreated after clarification.

The share price of Lyft, an American online car company, soared 67% after hours. The company had previously predicted that the adjusted profit was 11% higher than the analyst’s forecast, and predicted that the profit margin would increase by 500 basis points in the initial press release. But the company later called the profit margin forecast a clerical error.

In a conference call with analysts, Erin Brewer, chief financial officer of Lyft, said that the company expected the profit margin to increase by 50 basis points instead of 500, and admitted that the figures in the press release were wrong. A company spokesman later called this a "clerical error" and said that the company had corrected this error in the documents submitted later.

After-hours share prices immediately retreated most of the gains. "This is an epic disaster," Wedbush Securities analyst Dan Ives said in an email. "I have never seen a mistake like this in my nearly 25 years of Wall Street career."

In fact, both Lyft and Uber released strong performance reports this quarter, indicating that the overall passenger demand continued to grow after a sharp decline nationwide during the epidemic. The two companies have invested huge sums of money to recruit and retain enough drivers to meet the surge in order demand. David Risher, CEO of Lyft, who took office less than a year ago, focused his operations on customer satisfaction and emphasized returning to the basics to narrow the gap with Uber. Lyft has spent millions of dollars to attract drivers, but it faces difficulties in increasing passengers.

Lyft said in a statement on Tuesday that the adjusted profit for the first three months of this year is expected to be as high as $55 million, exceeding analysts’ expectations of $49.5 million. The transaction volume of rides excluding tips will be between 3.5 billion and 3.6 billion US dollars, which is higher than the estimated 3.48 billion US dollars.

Lyft’s total orders in the fourth quarter increased by 17% year-on-year to $3.72 billion, higher than the forecast of $3.67 billion. Revenue increased by 4% year-on-year to $1.22 billion, in line with expectations.

Lyft said that the number of active users on its platform increased by 10% year-on-year to 22.4 million in the fourth quarter. Lyft had more than 40 million passengers last year, setting an annual record.

But Lyft still lags behind Uber. According to the data of market research company YipitData, since the second quarter of 2022, the company’s share in the American online car market is about 30%, while Uber’s is 70%. Uber announced its first annual profit since its IPO last week, and said that the number of trips in the quarter increased by 24% to 2.6 billion.

This article comes from: financial circles

Reporting/feedback

After 800 days, Aauto Quicker’s heaviest game finally appeared.

On December 1st, the first work "Sleepwalking" developed by Aauto Quicker’s game brand "Finger flick Universe" finally started its first test.

In the eyes of many people, this work represents the highest level of self-research in Aauto Quicker after the game business upgrade. Moreover, Sleepwalking also has a feeling of "the sword is biased" in terms of game types, and chose to build a high DAU product with Roguelite+ARPG as the core.

These factors make Sleepwalking very valuable for research: using GaaS(service game)Is it feasible to make a pure Roguelite?

Let’s look at it bit by bit.

I have to say that Sleepwalking chose an almost perfect theme. In the plot, as a "dream catcher", players have the ability to move freely in dreams, so they will continue to go deep into various dreams to find and solve the secrets and problems of the dream owner-the game therefore adopts the classic narrative method of unit drama+dark line.

In addition, the two concepts of dream and reality, which reflect each other and contradict each other, frequently appear in the plot of the game, which is naturally suitable for discussing various philosophical issues.

For example, in the first chapter of the game, the story discusses the unknown topics about fear and challenge with the help of "deep sea dream";

The second chapter also talks about the concept of money in the dream of getting rich.

With the contrast between exaggerated dreams and reality as the background, players are not so easy to feel "lectured", but more naturally think about life with the game-the plot that allows players to think actively is no worse than those works that rely on adrenaline.

The combat system of Sleepwalking requires players to play three "dream spirits"(role)Each character has three skills: general attack, survival and characteristics. At the same time, each character belongs to one of the six schools, which correspond to different offensive styles, such as melee, barrage, ray, call, encirclement and circle.

At the same time, the "echo" that players get in a single game.(BUFF)Most of them belong to one of these six schools-this setting is easily reminiscent of Hades, and Sleepwalking also draws more lessons from the mechanism of this classic work, such as the design of some rooms and statues that can trigger time-limited challenges and get rewards.

For example, a famous scene like "Xiuluo Field"

Roguelike, a game category, has experienced decades of iteration, and imitation and reference have long been commonplace. The classic Roguelite "Hades" derived from it is also the object of study for many developers. The new knowledge of the game has also been summarized. The imitation of many works only stays at the level of "randomly appearing BUFF by genre", but it can’t "reflect the design sense of the game with random mechanism".

Sleepwalking has made some targeted designs to avoid players being forced to choose the optimal solution, specifically to minimize the importance of "genre theme".

Many similar games are designed with the collocation depth of "1+1>2" in mind, while Sleepwalking emphasizes "2+2=2*2" on the basis of a small amount of "1+1>2": most buffs are designed to add tricks to the player’s character performance, and even some buffs with combined effects will not be so powerful that the player can’t help it after numerical design.

This mechanism also liberates the freedom of players in team matching. There is absolutely no need for the characters in the player’s squad to belong to the same genre, because doing so does not mean higher intensity, not to mention that any two characters in Sleepwalking have a linking effect, which will be triggered after a sufficient number of BUFF are collected in the game.

Under the comprehensive influence of various mechanisms, "Sleepwalking" rarely exerts a sense of anxiety on the player’s role intensity in the process of single game. Players can either plan the specific gameplay in advance and choose the desired construction method tendentiously, or give up thinking after playing the same routine, close their eyes and concentrate on mowing the grass.

This is another design idea. Sleepwalking hopes to directly create a fresh sense of He Shuang with randomness, thus bypassing the hard-core and difficult-to-give-up feature of "players need to learn through constant failure" in fundamentalism Roguelike.

At this time, we should be able to understand more clearly the phrase "sweeping 1.4 billion dreams" when Sleepwalking was published. It doesn’t need many complicated and obscure rules and mechanisms, but it only needs to design different themes and then put them together and collide with each other. The "unrestricted" theme also allows Sleepwalking to give full play to this aspect.

Following this line of thinking, the next problem that Sleepwalking needs to solve is how to effectively show its strengths and let players try more diverse content.

There are still many details that can be polished in a test of Sleepwalking. For example, one of the two sides of the aforementioned "2+2=2*2" is that players will encounter "difficulty in choosing". Let me give an extreme example:

Which one should I choose?

At this time, I thought of Hades, and only a small mechanism was needed to solve the problem.

I don’t believe that we can still choose difficulties in this way.

A big problem in the combination of GaaS and Rougelite is the design of nurturing system: it can increase the depth of the game, but the overweight nurturing system will also make the game deteriorate.

"Sleepwalking" has not become a substantial development game like many Roguelite mobile games. Its cultivation system is very familiar, including role level, skill level, overlapping cards and equipment.

Players who are familiar with the two-dimensional card-drawing mobile game may have begun to feel bad, but in fact, except for the upgrade, the improvement of other cultivation elements is not too great: the full-level skill is only about 50% higher than the initial level, and the player’s most feared card stacking is mainly used to improve the rarity of the role’s corresponding BUFF, and the numerical value is not particularly obvious.

The test of Sleepwalking only lasted less than 4 days. Theoretically, the long-term gameplay does not belong to the focus of this test, but the new knowledge of the game still feels some ideas: grading the gameplay and making the gameplay with lower level become the cultivation process of the gameplay with higher level.

This "lower level" gameplay is the Roguelite main gameplay that we are all familiar with: destroying enemies in fixed-length checkpoints, managing BUFF and resources, and challenging the final BOSS. On the settlement page of the main game after customs clearance, players can choose to save the lineup status at customs clearance to form a "seal".

Imprinting can play a role in other gameplay. For example, there is only one BOSS in the actual process of a short material level. At this time, players only need to choose the pre-saved imprints to directly challenge with the customs clearance team.

This idea can be said to be multi-faceted: special levels create demand for engraving for players, so players get the motivation to play the main mode and explore new construction methods; After a difficult challenge, you can get a new upper limit of material unlocking, forming a spiral play curve.

In addition, Roguelike will force the player to know the progress in the game after a game, which sometimes makes the player feel unfinished-the mechanism of printing can solve this problem to some extent.

Sleepwalking doesn’t look like a game pieced together by randomly selecting several labels. Aauto Quicker’s "highest level" does have something.

I hope Sleepwalking will bring us more surprises in the future.

[Looking for coaches] How is the proportion of the correct motivation? That’s it! -The table tennis national ball exchange

Find a coach+ask the Ma Kaixuan coach to guide it to see if there is any problem with the front and back action? thanks

Coach Ma Kaixuan Answers

Boys, right -handed horizontal board, single -line exercises on the front and backhand.

1. Positive hand. The plate shape is stable, the hitting time is reasonable, and the proportion of impact and friction is quite good. The first thing that needs to be adjusted is the shape, the big arm is started, and now it is too close to the body’s torso, causing the big arm tension, and the continuous shoulders are raised.

It is best to swing with bare hands to solve it. At the same time, the front arm is opened horizontally a little more. In this way, the focus of the exchange is adjusted together. My legs, but I estimate that the distance between my feet is close. That is to say, we comprehensively govern during waving,Open your feet properly, the knee is slightly bent, and the structure will be much more reasonable.It is best to use multi -ball to adjust the action with more effort. It is not impossible to use a single ball. The requirements for the sparrows are relatively high. Of course, you can do a single ball.

2. Affairs. This video is shot well, and there are angle changes, and it will be much more comprehensive.

The child is stable and the action structure is quite stable. The proportion of playing and rubbing in the ball is quite good. This coach is a bit level, at least, it is quite satisfactory. You can stand some properly at your feet, and the sense of stability will be much better.

In addition, there is a detail that he must stand in front of him with his left foot. Sometimes he comes out of his right foot. At the same time, the left foot heel is twisted on the ground. This is not possible. Can you remind him that when hitting the backhand, the left forearm of the left arm is placed near the left waist, and the height on the table is very helpful to the body balance.

At this age, the practice of training, and the number of training hours, the ball skills will rise very fast.

Do you want to ask too? Native

Ma Kaixuan, former Beijing team member. In 1990, he went to work in the United States and many students were selected as the U.S. National Team. Its table tennis resumes are colorful and unique and have rich teaching experience. He is currently a technical consultant of Ping Pong World Magazine and National Ball Exchange.

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