Up to now, Xiaomi Eco-chain Company has grown to more than 70, with annual income exceeding 15 billion. Among them, 30 eco-chain enterprises have released products, and more than 40 products are under development. There are four companies with a valuation of more than $1 billion and become unicorns; Three companies have an annual income of more than 1 billion yuan; There are 16 companies whose annual income exceeds 100 million yuan. From mobile power to air purifiers, bracelets, water purifiers, transportation tools, intelligent robots … Xiaomi’s ecological chain is as huge as a giant.

In 2014, Xiaomi successively invested in Jinshan’s game R&D studios Xishanju, Vanke Eslite, Interface, Cheetah Mobile, Building Block, Jiu ‘an Medical, Liweijia, Huace Film and Television Group, Kailide, Youku Tudou, iQiyi, Midea and other enterprises.

Prior to this, Lei Jun had invested in more than 60 enterprises in the past two years through his angel investment, his Shunwei Fund and Xiaomi Venture Capital, involving mobile games, e-commerce, new media, mobile security, smart home, medical care, internet finance, film and television production, video websites, mobile maps, car networking, mobile housekeeping, mobile education, smart home appliances and many other fields.

Summary: In the past three years, Xiaomi has invested in more than 70 enterprises, involving a wide range of products. Xiaomi Company only makes Xiaomi mobile phone (tablet), Xiaomi TV (box) and Xiaomi router.

Among them, the sales volume of mi band ranks first in China and second in the world, and the cumulative sales volume has exceeded 30 million.

Air purifiers sold 2 million units last year and 680,000 units in December alone, ranking first in the market share.

In the past three years, Xiaomi has won many first or second places in the world and more than ten first places in China. Last year, the total revenue in the ecological chain of intelligent hardware has reached 15 billion yuan.

Regarding the eco-chain plan, Lei even set a goal of investing in 100 eco-chain enterprises within five years.

"Our idea is to use the Xiaomi model to cut into 100 segments, drive the development of the entire intelligent hardware, and turn Xiaomi from a big ship into an entire fleet. This is a plan put forward when we passed $10 billion in 2014. "

A while ago, Yiou, a domestic research institution, briefly sorted out 28 Xiaomi intelligent hardware eco-chain companies:

After more than three years of unremitting running, Xiaomi Eco-chain has become the world’s largest intelligent hardware platform, and the total number of networked devices based on Xiaomi MIOT platform has exceeded 60 million. In terms of geographical distribution, it has gradually spread all over the world, with more than 8 million daily active devices, more than 30 billion daily requests for processing equipment, and more than 9.5 million cumulative shipments of Xiaomi universal intelligent modules.

In the layout of the Internet of Things ecosystem, in addition to building a platform of its own Internet of Things system, what Xiaomi does most is to develop a large number of intelligent hardware.

The investment in eco-chain enterprises is to improve the efficiency of Xiaomi’s intelligent hardware eco-chain building and participating in the competition of the Internet of Things. Xiaomi uses "industry+finance" two-wheel drive to prevent Xiaomi from becoming a big company.

If Xiaomi engages in more than 70 departments to produce different products, it will be exhausting and inefficient. Xiaomi turns entrepreneurs into bosses, Xiaomi is a fleet, and every company in the ecological chain is operating efficiently.

At present, the investment in Xiaomi ecological chain mainly focuses on the following six directions:

1. Around the mobile phone, such as the earphone, mobile power supply and Bluetooth speaker of the mobile phone;

2. Smart wearable devices, such as mi band, will launch Xiaomi’s smart watch in the future;

3. Intelligentization of traditional white electricity, such as water purifiers and purifiers;

4. High quality manufacturing resources;

5. geek cool play products, such as balance cars, will also launch Xiaomi 3D printers in the future;

6, lifestyle categories, such as millet patch panels.

45 Xiaomi Eco-chain Companies and Their Subdivisions:

Enterprise: Huami Technology

Products: mi band, mi band and Huami watches.

Anhui huami information technology co., ltd

Anhui Huami Technology is a technology company focusing on wearable devices, which was jointly established by Xiaomi Company and Hefei Huaheng Electronics. As we all know, mi band is the masterpiece of Huami Company. 79 yuan mi band, which was launched in July 2014, stunned bracelet manufacturers with several hundred yuan at that time. In exchange for the low price strategy, the bracelet of Huami Technology has ruled the earth again! Mi band has sold a total of 23 million pieces. Calculated by each 79 yuan, the cumulative sales amount is 1.817 billion yuan!

Enterprise: Magic Acoustics

Products: millet piston earphone, millet headset, millet ring iron earphone, millet capsule earphone, etc.

Wanmo acoustics technology co., ltd

Jiayi Lianchuang (1more, renamed Wanmo Acoustics in 2015) is an electronic technology company focusing on the research and development and production of digital accessories for mobile phones. Its products include headphones, power supplies, etc., and it belongs to Jiayi Lianchuang Electronic Technology Co., Ltd.

Enterprise: Green Rice Technology

Products: smart home (multifunctional gateway, millet temperature and humidity sensor, millet human body sensor, millet door and window sensor, millet wireless switch, Rubik’s cube controller, millet smart plug [ZigBee version]).

Shenzhen LV mi Lian Chuang technology co., ltd

Green Rice Lianchuang Technology, formerly known as Shenzhen Lutuo Technology Co., Ltd., was established at the end of 2009, mainly engaged in the research and development and application of wireless building control system for environmental energy collection. The company’s early products mainly faced the energy-saving and intelligent transformation of commercial and public buildings.

After Xiaomi invested capital to join the Xiaomi ecological chain in 2014, Lutuo changed its name to Green Rice. After entering the Xiaomi ecological chain, Green Rice’s product strategy was comprehensively adjusted, focusing on the research and development of smart home products.

After the release of the first set of products in 2015, Green Rice achieved a good performance that the equipment sales exceeded 1 million in less than one year, and the product categories also expanded from 4 to 15, which basically met the needs of smart home air conditioning, security and lighting, and became the leader in the smart home market in China.

Enterprise: Zimi Electronics

Products: Xiaomi mobile power supply, rainbow battery

Jiangsu Zimi Electronic Technology Co., Ltd.

Zimi Technology launched the first millet mobile power supply at the end of 2013, and won the first place in the world two months later. In 2014, the sales reached 1.1 billion yuan, and in 2015, only 20 million mobile power supplies were sold. Zimi Technology not only sells mobile power, but also introduces color batteries and data cables.

Enterprise: Zhimi Technology

Products: Xiaomi air purifier, Xiaomi air purifier 2, Zhimi DC variable frequency electric fan, Zhimi sterilization humidifier, Mijia PM 2.5 detector, Mijia air purifier Pro.

Beijing zhimi technology co., ltd

Beijing Zhimi Technology Co., Ltd. launched Xiaomi air purifier, dedicated to Xiaomi air purifier. Intelligent air purifier, first released in December 2014, with a price of 899 yuan; Now there are 2 generations of air purifiers and pro versions.

Zhimi Technology’s self-positioning is intelligent environmental appliances, so his products are not only air purifiers, but also Zhimi DC inverter floor fans, Mijia pm2.5 detectors, and purple rice sterilization humidifiers.

According to statistics, the annual sales volume of Xiaomi air purifier is 1 million units, and it is also an enterprise with sales of about 1 billion!

Enterprise: Yunmi Technology

Products: millet water purifier (including kitchen type), water quality TDS detection pen.

Foshan yunmi electrics technology co., ltd

Yunmi Technology is a technology company specializing in the research and development of smart small household appliances, and its products include "Xiaomi water purifier".

Enterprise: Small Ant Technology

Products: Ant smart cameras (including night vision version), ant motion camera, driving recorder.

Shanghai xiaoyi technology co., ltd

Small Ant Technology is a company that focuses on the independent research and development of new video intelligent electronic products with cloud intelligence, wearability and mobility. Smart cameras, a small ant, has the functions of webcasting, network storage, two-way communication and so on, and can also mark the time when dynamic objects appear.

Enterprise: Yilianke

Products: YeeLight bedside lamp, Mijia LED smart desk lamp.

Qingdao yilianke information technology co., ltd

Yeelink became famous in the field of Internet of Things development and smart home very early, and the team was established in May 2012. Yeelink was initially positioned as an open Internet of Things platform enterprise, and then developed smart lights in September 2012, and made foreign trade for overseas markets. In October 2014, Xiaomi released a four-piece smart home, including Yeelink.

Enterprise: Jiu ‘an Medical

Product: iHealth sphygmomanometer

Tianjin Jiuan Medical Electronic Co., Ltd.

IHealth is committed to streamlining the analysis of health tracks, graphics and safe sharing of information by developing mobile personal health care products. It has launched personal health management tools such as iHealth mobile internet sphygmomanometer, iHealth wearable smart watch and mobile internet weighing scale.

Enterprise: Ninebot Nainbo

Product: No.9 balance car

Nainbo (Tianjin) Technology Co., Ltd.

Ninebot Nainbo (formerly known as Windrunner) is a self-balancing vehicle and short-distance transportation tool, which was developed by Nainbo (Tianjin) Technology Co., Ltd. and provides intelligent transportation equipment operation services integrating production, sales and service.

Enterprise: Qiji Technology

Products: electric folding bicycle

Qiji (Xiamen) Technology Co., Ltd.

Qiji is a service platform focusing on cycling, which supports domestic GPS positioning, track recording, real-time user interaction and Weibo sharing, etc., and is owned by Qiji (Xiamen) Technology Co., Ltd.

Enterprise: Lanmi Technology

Product: Xiaomi Bluetooth headset

Dongguan lanmi technology co., ltd

Dongguan Lanmi Technology mainly produces Bluetooth headsets and wired headsets. In 2014, its omni-channel sales exceeded 120 million. In April 2014, Xiaomi Technology invested and became a Xiaomi technology chain enterprise with a valuation of 200 million yuan. In June 2015, the Xiaomi Bluetooth headset developed and produced by Lanmi was sold on Xiaomi. com and was enthusiastically sought after by rice flour. It is said that at present, the valuation is 350 million yuan and it will be listed within three years.

Enterprise: Qingmi Technology

Product: Xiaomi patch panel

Qingmi (Beijing) Technology Co., Ltd.

Qingmi Technology is a smart home product developer funded by Xiaomi Technology. Qingmi (Beijing) Technology Co., Ltd., its parent company, Beijing Power Future Technology Co., Ltd., is already a new third board company. In March 2015, the first product of Qingmi Technology, Xiaomi patch panel, was officially released. On April 8 of the same year, 247,000 pieces were sold on the first day of the rice noodle festival, and the sales exceeded 1 million pieces in two months.

Official website showed that this green rice technology, in addition to the "explosive" plug-in board, also has a data cable, a type-c adapter, a green rice charging station (ubs power adapter, which can charge a notebook) and so on.

Enterprise: Xiaoxun Technology

Products: Mi Tu children’s watch, Xiaoxun children’s phone watch color screen version.

Shanghai xiaoxun technology co., ltd

"Xiaoxun" is jointly invested by Xiaomi Technology and Longqi Co., Ltd. It is a high-tech enterprise focusing on children’s smart wear in Xiaomi ecological chain. As an eco-chain enterprise under Xiaomi, Xiaoxun Technology is the only smart wearable product company for children in Xiaomi’s eco-chain. Xiaoxun has the right to use the brand "Mi Tu" authorized by Xiaomi Company, and independently operates the category of children’s intelligent products.

Enterprise: Ruimi Technology

Products: Ruimi car Bluetooth player, car air purifier.

Wuxi ruimi information technology co., ltd

Wuxi Ruimi Information Technology Co., Ltd. was established in January 2015 and was invested by Beijing Xiaomi Technology Co., Ltd. in 2014. Ruimi focuses on in-vehicle intelligent products, applies the Internet development model, and conducts product research and development based on user experience.

Enterprise: Chuangmi Technology

Products: Mijia Xiaobai smart cameras, Xiaomi Internet Radio, Xiaomi Universal Remote Control, Xiaomi smart plug, Xiaomi Mi Key, Xiaomi Portable Wifi U disk version.

Shanghai chuangmi technology co., ltd

Chuangmi Technology is a joint venture between Xiaomi Company and Longqi Technology (Shanghai) Co., Ltd., one of the largest ODM (design and OEM) manufacturers in China.

Enterprise: Runmi Technology

Products: 90-point smart metal suitcase, 90-point running shoes, millet shoulder bag, leisure bag.

Shanghai runmi technology co., ltd

The eco-chain enterprise invested by Xiaomi has launched a suitcase named "90 minutes" which is mainly made of polycarbonate and features light weight and firmness. In early 2015, it was invested by Xiaomi and became a member of the ecological chain.

In September 2015, the 20-inch suitcase produced by Runmi Technology (the brand is 90 points) was launched in Xiaomi official website, and the price was 299 yuan. Compared with the price of several international brands such as Samsonite, the price of this boarding box of Runmi was produced by conscience. In August this year, Runmi also launched a 90-point metal suitcase; Double 11, it is said that tens of thousands of boxes are sold a day.

Enterprise: Pure Rice Technology

Product: Mijia Pressure IH rice cooker

Shanghai chunmi electronic technology co., ltd

This is the manufacturer behind the 999 pure rice cooker that sells like hot cakes this year. It can be seen from Lei’s personal endorsement at the press conference in March this year that the status of pure rice in Xiaomi’s ecological chain is extraordinary. According to the data, this company was established in July 2013. It is a chip development company and an Internet of Things company focusing on the overall solution of cloud appliances.

Enterprise: femtometer Science and Technology.

Product: Xiaomi UAV

Femtometer electronic technology co., ltd

There is not much information about femtometer science and technology, and three companies have been searched: Shenzhen femtometer Robot Technology Co., Ltd., Beijing femtometer Technology Co., Ltd. and Guangzhou femtometer Electronic Technology Co., Ltd.

Among them, Tianjin Jinxing Investment Co., Ltd., a subsidiary of Xiaomi Technology, invested in Guangzhou femtometer Electronic Technology Co., Ltd., and the shareholding ratio should be no small, about 40%. It is reported that this "femtometer" company will mainly do Xiaomi UAV project in the future.

China National Intellectual Property Administration website shows that Xiaomi Technology Co., Ltd. and Guangzhou femtometer Electronic Technology Co., Ltd. jointly applied for 23 invention patents and 4 utility model patents from May to June 2015. The patents involved include aircraft, operation control method and device, propeller structure, aircraft body and tripod, etc.

Enterprise: Tianmi Technology

Product: Xiaomi notebook Air

Beijing Tianmi technology co., ltd

Among the shareholders, the foreign (regional) enterprise shareholder is actually Shunwei Fund, and Lei Jun is one of its shareholders. In short, Tianmi Technology can worry about it in 2017. China Mobile underwrites 500,000 sets of Xiaomi notebook air 4G, and its annual sales may easily exceed 2 billion yuan.

Enterprise: Roborock.

Products: Mijia sweeping robot

Beijing shitou century technology co., ltd

The sweeping robot released by Xiaomi is from this enterprise. The company’s English is Rockrobo, and it is committed to being the coolest robot in the world and improving people’s lives through technology. A series of highly intelligent robot products will be launched in the future.

Enterprise: Xiumei Fashion Technology

Product: Mijia signature pen

Shenzhen xiumei fashion technology co., ltd

Its parent company is the New Third Board Company-Shenzhen Beikos Electronics Co., Ltd.. In October this year, Xiaomi Company signed an agreement with it, and Shenzhen Xiumi Fashion Company will provide Xiaomi Technology with smart phone accessories, stationery products, umbrellas, light running shoes, hand grips and other products. By December 31, 2016, the cumulative transaction volume was 50 million yuan.

Enterprise: Shukeshi Technology

Products: Sushi sonic electric toothbrush

Shukeshi (Shenzhen) Technology Co., Ltd.

Founded in 2015, it is an internet technology company focusing on personal health care consumer electronics. Shukeshi is guided by users’ needs, independent research and development, continuous innovation, and has always been committed to providing users with advanced and intelligent high-quality personal health care products and services with the ultimate experience. At present, the core business is Sushi sonic electric toothbrush and Sushi mobile APP.

Enterprise: Flower and Grass Technology

Products: flowers and plants detector

Beijing huahuacao technology co., ltd

Founded in February, 2015, it aims to become a technology company combining agriculture and intelligent hardware.

Enterprise: Kadir Communication

Product: 21g mobile phone

Shenzhen kadier communication technology co., ltd

21g mobile phone is an elderly mobile phone brand, manufacturer and seller, which owns CareOS mobile phone operating system. Products of Shenzhen Oda Technology Co., Ltd..

Enterprise: Fun Sleep Technology

Product: 8H latex spring mattress

Chengdu qushui technology co., ltd

This Chengdu company is committed to providing healthy and environmentally-friendly high-quality sleeping equipment to consumers around the world. On December 6, 2016, Xiaomi Mijia officially launched an 8H latex spring mattress M3, which was produced by this Chengdu company.

Enterprise: Seconds Measurement Technology

Products: children’s intelligent thermometer

Miaomiaoce Technology (Beijing) Co., Ltd.

A company that makes smart thermometers, the products currently launched are mainly children’s smart thermometers.

Enterprise: Shuomi Technology

Product: mobile phone case

Shanghai shuomi technology co., ltd

Shanghai Shuomi Technology Co., Ltd. was established on March 11, 2015 to provide mobile phone covers in Xiaomi Ecology.

Enterprise: die information technology

Product: 70-mile smart rearview mirror

Banya Information Technology (Shanghai) Co., Ltd.

Die Ya Information Technology (Shanghai) Co., Ltd. will rely on the brand and channel of Xiaomi, the hardware and supply chain capabilities of Longqi, and take advantage of the opportunities of the Internet to seamlessly link cars, drivers and the world.

Enterprise: Yuemi

Product: Yuemi mechanical keyboard

Beijing yuemi technology co., ltd

Beijing Yuemi Technology Co., Ltd. was established on May 5, 2015, and its representative product is Xiaomi Eco-mechanical Keyboard.

Enterprise: Yunbai Technology

Products: smart watches, bracelets

Shenzhen yunbai technology co., ltd

Shenzhen Yunbai Technology is a compound high-tech enterprise specializing in R&D, production, sales and service of smart terminals such as wearable devices, mobile medical care and intelligent furniture. High-tech enterprises, which are committed to the research and development of telecom services and operational services, have telecom-level business systems, rich operational experience and efficient business and service teams, creating a new generation of communication modes.

Enterprise: Fengmi Technology

Product: laser tv

Shenzhen Guangfeng photoelectricity technology co., ltd

Fengmi (Beijing) Technology was registered at the end of March this year. Among the shareholders are Xiaomi (Tianjin Jinmi) and Shunwei. Official website of Shenzhen Guangfeng Optoelectronic Technology Co., Ltd. shows that this company was founded in 2004, starting with the self-developed ALPD fluorescent laser display technology, which is the first laser display technology successfully industrialized in the world. The 100-inch laser tv based on ALPD fluorescent laser display technology won the Best of CES 2013: Product of the Future at CES 2013.

In 2014, the company developed a 20,000-lumen DCI-compliant laser film projector, which was also the first in the world and was applied to the premiere of Transformers 4. It seems that this company will be more than intelligent projection in Xiaomi’s ecological chain enterprises in the future. With the continuous increase of Xiaomi’s investment in film and television culture, smart TV and other fields, the technology of Fengmi Technology can be greatly excavated.

Enterprise: Chemi Technology

Product: Not available at present.

Guangzhou chemi information technology co., ltd

Xiaomi became a shareholder in December last year, but what should this company do for Xiaomi’s supply chain? I can’t guess yet.

Enterprise: Crazy View Technology

Product: unknown

Beijing fengjing technology co., ltd

This is a very young company, which was established in 2015. However, the list of shareholders is quite luxurious. Apart from Xiaomi’s Tianjin Jinmi, Zhenge Fund and Shunwei Capital are all shareholders.

According to the data, this is a company that provides VR panoramic software and hardware services. Its main product is a personal portable 360-degree panoramic camera, which can shoot 720-degree video at the same time. The first personal portable panoramic product, MadV, is the abbreviation of Madadventure, which means "crazy adventure".

Enterprise: Sea Guide Information

Products: buttons

Xi’ an haidao information technology co., ltd

The company was established in July 2014, and launched the button sports dog tag in September 2015. In September 2016, it launched the button walking without losing the dog tag, which was launched in JD.COM through crowdfunding. The company mainly focuses on the methods of collecting pet sports data and pet nests. Button pet will be mainly responsible for the development of intelligent hardware and the establishment of pet community in the future, and cooperate with a famous e-commerce company as the consumption entrance of pet e-commerce to enhance the overall profitability of the company.

Enterprise: hunting sound electronics

Products: wireless audio category

Dongguan liesheng electronic technology co., ltd

Founded in 2014, Hunting Electronics is an R&D Internet technology enterprise that takes "smart home wireless audio equipment" as the core, displays product personalization through high-end intelligent technology, and solves the national demand for wireless equipment.

Enterprise: banana travel

Product: shared travel

Banana Chuxing (Beijing) Technology Co., Ltd.

Banana Travel was founded by former Xiaomi employees such as Zhong Yufei and He Xiaohong at the end of October 2016. Zhong Yufei is the 21st employee of Xiaomi, and this project has received angel investment from Xiaomi founder Lei Jun and Hunan Satellite TV host Du Haitao.

Enterprise: Musheng Electronics

Product: Headphones

Xi’ an musheng electronic technology co., ltd

Musheng Technology is an innovative Internet hardware company focusing on ear wearing technology, with the brand hello ear. In 2014, Musheng Technology received an angel round investment of 2 million yuan from Xiaomi Technology and officially became a Xiaomi ecological chain enterprise. On March 2, 2017, Xiaomi’s first walkie-talkie product, Xiaomi Mijia walkie-talkie, came from the Musheng technology team.

Enterprise: Yunyou Technology

Product: intelligent door lock

Hangzhou yunyou technology co., ltd

The founding teams of Yunyou Technology are all from benchmark enterprises such as Huawei and Ali, and have been invested by Shunwei Fund under Lei Jun. It is a smart home hardware technology company, and its main products are space security products such as smart door locks.

Enterprise: visual sense technology

Products: intelligent musical instruments

Beijing shigan technology co., ltd

Vision Technology was established in April 2015, mainly engaged in the research and development, production and sales of portable intelligent musical instruments, led by Xiaomi and Shunwei.

Enterprise: Aiqi Technology

Products: robots

Beijing aiqi technology co., ltd

Founded in April 2013, it focuses on the research and development of intelligent hardware and robot products. In 2015, it was invested by Xiaomi and officially became one of the Xiaomi ecological chain companies. In 2016, Xiaomi Eco-chain product-Mi Tu Building Block Robot was launched.

Enterprise: Yunzao Technology

Products: intelligent means of transportation

Hangzhou yunzao technology co., ltd

Founded in April 2013, it is a design-driven scientific and technological innovation company, mainly engaged in the design, research and development and sales of intelligent transportation tools, and was led by Shunwei under Lei Jun..

Enterprise: Moxiang Technology

Product: AR/VR

Shanghai moxiang network technology co., ltd

Founded in 2016, it is the only eco-chain enterprise in Xiaomi that focuses on the research and development and production of virtual reality products.

Enterprise: Miwu Technology

Products: PC peripherals

Beijing miwu technology co., ltd

Founded in December 2015, Xiaomi became the 56th eco-chain company in the following year, and it is the only product company focusing on PC peripherals and other efficiency tools. Members of the company were transformed from the original Inventec mobile phone R&D team.

Enterprise: Shangmi Technology

Products: intelligent hardware equipment

Shanghai shangmi technology co., ltd

Shangmi Technology is an innovative technology company focusing on providing intelligent commercial hardware equipment for O2O Internet platforms, software developers and small and medium-sized merchants. It is the first Internet company to receive two rounds of financing from Xiaomi Technology in the field of intelligent commerce.

Enterprise: Love and Health

Products: Mijia iHealth sphygmomanometer, weight meter, Xiaofang smart cameras.

Shanghai Shang Beijing aihe healthy co., ltd

Love and health are the global leaders in the field of mobile Internet health, and the only intelligent hardware company in the Xiaomi ecological chain that gathers in healthy living. The company was established in Silicon Valley, with branches in France and China, which is the official cooperation between Apple and Google. (Source: Mantianxin)

Editor in charge:

[Autohome Dongguan Discount Promotion Channel] Good news continues, this luxury sports SUV is currently launching a striking promotion in the Dongguan market. It is reported that in order to give back to the majority of consumers, Mercedes-Benz officials are conducting an unprecedented price reduction promotion for the GLE coupe model, with a maximum discount of up to 140,000, so that the original starting price has reached 703,800 models can reach a lower market threshold. Friends who are interested in this high-performance luxury SUV, do not miss this excellent opportunity to buy a car. If you want to take advantage of this offer, be sure to click "Check Car Price" in the quotation form to get the most cost-effective car purchase plan.

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The Mercedes-Benz GLE Coupe combines elegance and power with its sleek body design. Its body size is 4941mm*2018mm*1716mm and the wheelbase is up to 2935mm, providing passengers with a spacious and comfortable interior space. The smooth lines on the side of the car outline a dynamic silhouette. With 275/50 R20-size tires, it not only provides excellent grip, but also complements the delicate design of the wheels to create a unique visual effect. From any angle, the Mercedes-Benz GLE Coupe shows the harmony of luxury and sports.

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　　If we want to order food for several people at the same time, we need to separate each person into pockets, so how can Ele.me order food in pockets? In fact, as long as we use the friend order function, we can achieve this effect.

　　1. First open Ele.me and choose the food you want.

　　2. After finding the merchant you want, click "Friend Order" in the upper right corner.

　　3. After creating the order, click "Help Friend Click".

　　4. Select "selected" after clicking.

　　5. In this way, two bags can be divided. If you want more, then continue to "help friends".

　　6. After all the pockets are divided, click "Go to Settlement" on the order interface and pay.

Original title: In the face of high-performance luxury pickup guns, I just want to say: How much is it, let me give up!

"Make China pickup trucks popular all over the world" is a declaration and a goal. The rise of the Great Wall Cannon is unstoppable, and the evolution of the Great Wall Cannon is unstoppable. The Chengdu Auto Show, the first show of the Great Wall Gun’s large-scale high-performance luxury pickup truck Shanhai Gun in the world, is enough to explain everything. Not only that, the innovative pickup truck models such as the New Farmer Edition of King Kong Gun, the Firebomb Rage Qingqi, and the high-end customized version of the Great Wall Gun RV were all present, and the booth of the Great Wall Gun became different again.

Return to position c, shanhai cannon.

When you listen to it, there is a sense of the atmosphere of mountains and rivers. Mountains and seas are not just simple meanings of mountains and seas. In China culture, we can easily associate them with The Classic of Mountains and Seas, which is called an encyclopedia, while the Classic of Mountains and Seas and China culture can be called treasures. So what does it mean to the Great Wall Gun?

The Great Wall has always been highly accomplished in naming cars, and the name of Shanhai Gun is also the result of global collection and user creation, as the official said, but the author also believes that it contains more culture and spirit. Of course, it is difficult to achieve much by indulging in some nihilistic imagination, so Shanhai Gun not only has this name, but also has great achievements in product strength.

High performance. Shanhai Gun comes from the intelligent professional off-road tank platform, and is equipped with China’s strongest and world-leading high-performance 3.0T V6+9AT power system. Its powerful outdoor off-road capability can be seen. More importantly, the whole system of Shanhai Gun comes standard with Borgwarner 4A+LOCK four-wheel drive system. There is nothing to fear between mountains and seas, mountains and rivers, and then we wait for the name of Shanhai Gun to resound through the earth. At the same time, Shanhai Cannon will also launch a model equipped with 2.4T diesel and 2.0T gasoline HEV power combination, with comprehensive coverage and ultimate experience. If it is not the name of mountains and seas, who can issue the declaration of "crossing mountains and seas and exploring the ultimate life"?

Super luxury. Power is strong, luxury is real. Shanhai cannon and luxury are first reflected in the advanced business cockpit. Perhaps no one thought that a pickup truck actually has an extremely luxurious cockpit, so that users can reach the ultimate driving experience of the leapfrog SUV. Secondly, it also has the function of electric welcome adjustment in the back row, which is the first in the world. In addition, the NVH ultra-quiet experience in the back row has also performed extremely well under the blessing of many innovative patented technologies. In addition, there are increased holdings of high-level intelligent driving assistance, fully automatic parking and other technological configurations. The sense of luxury and self-confidence presented by Shanhai artillery seems to be handy, and I can’t help but think of that sentence: the so-called luxury is only familiar.

Super fun. If a pickup truck is easy to use, then fun is the sublimation of product strength. The ever-changing expansion space of Shanhai Gun conveys a super-fun attitude. Relying on the first design of split+flat tailgate in China, Shanhai Gun is turned into a convenient pickup truck model that can cope with multi-scene use. The first is the spatial layout of the three-door trunk, which is flexible and changeable, and can be adjusted and disassembled at will. Secondly, 18 matrix anchors are reserved in the trunk, leaving enough space for subsequent trips, modifications and other ways to play with cars.

At this point, the ultimate three products of Shanhai Gun are presented one by one-"high performance, super luxury and super fun". The disappearance of Shanhai Cannon represents the masterpiece of category innovation in the era of Great Wall Cannon 2.0, and at the same time fills the gap of high-performance category of pickup trucks in China. Therefore, both the brand Great Wall Gun and the model Shanhai Gun have different meanings here.

The all-round display of product strength can attract a large number of users, coupled with the presentation of its mountain and sea culture, is a more perfect mountain and sea cannon. Inciting pickup truck culture with mountain and sea culture is also the core of mountain and sea artillery.

Shanhai Gun is consistent with many models of the Great Wall, and also insists on creating user brands with users. So this time, many life players were invited to witness the appearance of Shanhai Gun, including the paraglider Abu and the "goddess of waterinfo" He Haohao. These two have something in common with Shanhai Gun, and both have the spirit of daring to challenge, pursuing the ultimate and constantly exploring, and the root of Shanhai culture lies in this.

At the same time, Shanhai cannon not only uses KOL’s gimmicks to create momentum, but will be recognized by the market together with the general public. In the future, we will recruit 100 mountain and sea culture co-creation officials on global platforms such as TikTok and the Great Wall Gun APP to realize the concept of "the ultimate life of mountain and sea" and achieve the goal of creating mountain and sea culture and sharing the ultimate life.

Finally, I want to say, "This is the worst time and the best time." This sentence is suitable for the Great Wall Gun brand. It started in the era of banning pickup trucks, but it went to the world as the first high-end pickup truck brand in China that broke through 300,000 units, and it only took three years from the 1.0 to 2.0 era. That sentence makes "China pickup trucks popular all over the world!" It’s really not just a slogan, but a constant breakthrough at the speed visible to the naked eye. Finally, I returned to the theme to ridicule, Shanhai cannon is so excellent, how much is it, let me give up!

Editor in charge:

"I finally experienced the feeling of crying for others’ love when I was chasing the ancient Xianxia drama." "Two-way going and two-way paying between Lu Li and Liu Shao, when the love is deep, it is so sweet that it makes people go to the top, and it hurts people in minutes." "The rhythm flies, and the plot is all effective." "The special effects are beautiful, the score is magnificent, the martial arts movements are smooth, the actors have high values and the acting skills are online" … The beautiful romantic drama "Moon Song" produced by iQiyi, jointly produced by Yide Culture and Creativity, produced by iQiyi Artist Studio, directed by Kin-lun Lam and starring Vin and LULU is being broadcasted in iQiyi. The play is adapted from the original novel "Running to the Moon" by shu ke, the author of Jinjiang Literature City. It tells the story that Liu Shao, a young girl, changed her life’s fate for the joy of being with a mysterious person for three days. Since then, after suffering, they have experienced joys and sorrows together and guarded the whole life.

Starting with the emotional drama of "double hair with knives and sweets", Yuegexing constructs a Xianxia world in which Xianju, the human world and the demon world complement each other, shows the unique aesthetic style of Xianxia in the East, and depicts the spiritual core of chivalrous fairy bones and great love in the world. After the broadcast of the drama, the popularity index and topic degree have been rising all the way, and by the time of publication, the whole network has been searched for 777+, and topics such as "abuse of monthly songs" and "reversal of monthly songs" have become the focus of audience discussion. During the broadcast period, iQiyi’s broadcast heat broke 8000+, and many times it won the data platforms such as Cat’s Eye, Lighthouse, Guduo, Yunhe, V age and Blue Eagle to play the Sun Crown and Zhou Crown.

It is worth mentioning that, as the only Xianxia drama in the same period, Yuegexing was influenced by the World Cup’s eye-catching at the beginning of its broadcast, and did not occupy too many opportunities in the market. However, with the light and compact narrative, superb performances by actors, romantic and aesthetic visual effects and the ingenious polishing of the content quality by the producers, this Xian Xia drama with no head IP and no flow of stars successfully stood out in the drama market at the end of the year, winning praise from female audiences and expanding to a wider audience circle. It also proves from one side that the underlying logic of today’s drama industry has quietly changed: content production is going to be IP-oriented, traffic-oriented, and content is king. Innovative and high-quality "small but beautiful" dramas such as "Song of the Moon" will gain a broader market space.

From "spreading sugar" to "feeding blades"

Multi-line CP triggered a drama chase boom.

Emotional drama has always been the highlight of the theme of Xian Xia. The multi-line CP in Yue Ge Xing provides different love samples, among which the biggest attraction is undoubtedly the romantic love between the hero Lu Li and the heroine Liu Shao. The drama abandons the common love jogging routines of similar dramas, such as trying to figure out each other and pulling. At the beginning, it uses a hero to save the beauty and "fishing for the moon" to quickly make the hero and heroine collide with the spark of love in a straightforward way. At this stage, Lu Li and Liu Shao went through the tests of "spiritual fire test" and "taking the imperial grass" from mutual love to mutual love, and interacted with each other to make the audience find a long-lost novelty of eating sugar.

If the first few episodes were still tell it to the judge’s mode of growing up with Liu Shao, then with the sacrifice of Lu Li, Luo Ge mercilessly abused Liu Shao on the line, and the painting style of this drama changed suddenly, giving the audience a big "knife". In the new chapter of Xianju, Lu Li, who returned from the incarnation of Luoge, forgot the memory of Liu Shao. The former "little wolf dog" turned into an abstinence straight man, indifferent to Liu Shao’s "memory killing", and even took Liu Shao’s blood to make blood symbols. However, with the memories of past lives gradually awakened, he had a special feeling for Liu Shao, and the ambiguous push and pull of "knife and sugar" was staged between them, and the drama-chasing experience intertwined with sweetness and abuse made the audience want to stop.

In addition to the tangled love between the man and the woman, the emotional drama of the supporting role in the play is also worth savoring. After entering the Xianju chapter, the emotional lines between the "little princess" Luo Ning, who is in opposition, and the demon teenager A Fujun, Shang Yurong and the elder sister Zhuo Qiuxian gradually became clear, and various modes CP met the needs of different audiences for sugar. Luoge’s sister Luoning is pure and kind, while Afujun is black and ambitious. Their feelings are like a seesaw, which satisfies the audience’s expectation of sadomasochism. Shang Yurong and the elder sister Zhuo Qiuxian are a dandy and a cool one, but they love each other but can’t say it. A pair with a sense of contrast attracts the audience’s attention.

For a long time, "Love in Ancient Costume" has been the hardest hit by the routinization of the plot, while "Moon Songs" has successfully attracted the attention of the audience with various "anti-routinization" people and plots. For example, in recent years, Xianxia dramas generally set the main plot in the fairy world, while in "Moon Songs", the male and female hosts met each other in the world, and then gradually came into contact with the fairy family, and changed their identities and fought side by side in the process of clarifying their own responsibilities and missions. The story setting and the growth trajectory of the characters in the transition from the human world to Xianju and Yaojing are more human than other Xianxia dramas, which is more in line with the audience’s cognition of "upgrading and fighting monsters".

The compact plot is also a highlight of "Yue Ge Xing" which is different from other Xianxia dramas. Some viewers even shouted, "The original Xianxia drama can be played without double speed." For example, Liu Shao’s family met with great difficulties, met a male master, and went away to learn art. The plot was explained clearly in only one episode, but in only half an episode, Liu Shao learned the unique skill of "streamer chop". In addition to the handling of these details, the emotional progression of the hero and heroine is also advancing rapidly. From the sweetness of acquaintance and love to the subsequent abuse, the audience can gain rich emotional experiences and see the growth and destiny of the characters in several episodes.

At the same time, in the handling of the plot structure, Yue Ge Xing has also achieved "anti-routine", and many characters have their own points of view, but they have not deviated from the main plot. For example, in the process from mortal to immortal, Lu Li not only shows the process of knowing, knowing and falling in love with the hostess, but also depicts the wonderful plots such as recognizing the teacher and sister, cutting off the robe, arguing with the master, breaking up, etc. The structure of the main line and the sub-line is complete, coordinated and distinct, giving the audience a viewing experience of brushing copies while doing the main line task. In the film and television drama market of anti-water injection and anti-routine, this experiment of "Yue Ge Xing" is undoubtedly successful.

Characters are the core of a drama series. The reason why the play can quickly break the circle is also due to people’s "standing". Many characters in the play are very plump and have growth curves. For the first time, Vin challenged one person to decorate the four corners, namely, a demon hunter with a mysterious life story, a fairy song, a god in the moonlight and a mysterious man. Lively, intelligent, chivalrous and detached, contrary to Luo Ge’s calm, tranquil and immortal character, the huge characters have also made many viewers "into the pit". Liu Shao, played by LULU, is witty and clever. She is a woman who dares to love and hate and never gives in to her fate. She has experienced the growth process of human and fairy residence, with the self-consciousness of modern women, which makes the characters more arc-light. Luo Ning, played by Keiko Zheng He, is simple and lively and lovely, but she can stay awake in the face of right and wrong. Ah Fu Jun, played by Riley, is a general who sends a message to the aquarium. He is both good and evil. Although his personality is a little extreme, he has great love for his people. In addition, the role images such as the graceful gentleman-like Hao Na and the infatuated Bai Feng are very distinct.

The visual effect of oriental aesthetics is shocking.

Polishing high-quality content with craftsman spirit

The exquisite service and visual effects of Yue Ge Xing are also well received by the audience. Mysterious and dreamy demon world, bustling human world, misty fairyland … "Song of the Moon" creates a strong visual impact with unique oriental aesthetics, and promotes the spirit of Chinese aesthetics.

In terms of visual presentation, the drama combines real-life art with special effects to form a romantic, aesthetic and dreamy Xianxia style. In the play, a large number of rich colors such as light pink, lavender and sky blue are used to create the romantic atmosphere of Xianju, and with the change of shades and bright starlight, the beauty of Xianxia drama is fully displayed. In terms of architecture, the drama abandons the western elements such as nebula and constellation, which are commonly used in Xianxia drama in the past, and adopts the concept of simplicity and Zen, placing Xianju Zhong Hua Palace between mountains and rivers, which is more in line with the traditional concept of China people relying on mountains and rivers. In addition, the scenes such as the Four Seasons Monument and the Temple of Heaven are extremely implicit in oriental culture. In the play, imaginative images such as "Di Cao", "Three-legged Sunflower", "Lingzhi Collection", "Dancing Tree", "Bone Erosion" and "Four Seasons Monument" also brought a strong sense of wonder to the audience.

The service way of Yue Ge Xing follows the aesthetic line of national style. The main characters’ clothing accessories in the play are mainly designed with simple lines, and the simple and elegant design and the flying clothes complement each other with the fairy spirit of the characters. The dress of the characters will also change when they are in different worlds and identities. For example, the king of the demon world, Gui, is fierce and sinister, and she is quite shrewd. Her black dress represents darkness. In contrast, the semi-demon Lu Sheng is a good and evil character. Although he is also dressed in black, he is less evil and more heroic.

There are many finishing touches in the play that highlight the oriental aesthetics, such as the unique gesture of paying homage to the immortals in Xianju, which is a tribute to the traditional oriental etiquette; The flute, piano and other musical instruments that appeared in the play also created a rich classical atmosphere. Some viewers commented, "The artistic style of" Song of the Moon "has opened up a brand-new imagination space for the creation of Xian Xia drama, and provided the audience with a shocking viewing experience. The beauty is like a dream and it is a real visual enjoyment."

Song of the Moon also returned to the "righteousness" of the traditional Xianxia drama. The play not only depicts the touching "little love" of men and women, but also shows the "great love" of their home country. The hero and heroine have great righteousness and shoulder the burden of the world. They not only protect their loved ones, but also have compassion and care for the people.

With a knife and sugar, a lot of twists and turns, and aesthetic online, the threshold for watching drama is low, so it is deeply loved by female users in the sinking market of the third and fourth lines, and reaches a wider range of female groups horizontally. Cat’s eye data shows that the effective broadcast market share of the drama is 9.3%, the audience is 90% female audience aged 18-30, and the total public opinion is 390.8, which has a considerable sinking market share. In addition, the play has an eye-catching performance on short video platforms such as Tik Tok and social platforms such as Little Red Book.

With its gripping story, excellent production and unique cultural charm of China, Yue Ge Xing has been distributed to Korean, Vietnamese, Cambodian and other countries, and is deeply loved by overseas audiences. As a masterpiece of Xian Xia of the year, the drama polished high-quality content with the spirit of craftsman, and gained good market feedback, which once again demonstrated the creative purpose of "content is king" and brought positive enlightenment to the film and television drama industry.

Photo: Official micro-drama series

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　　Reference message networkReported on February 19 Today is the rain in the solar terms in China, and it is also the last important festival in the Spring Festival customs — — Lantern Festival.

　　In June 2008, the Lantern Festival was selected as a national intangible cultural heritage. This traditional festival celebrated by China people has attracted worldwide attention.

　　So, what is the China Lantern Festival in the eyes of foreign media? With this question, Xiao Bian put down the dumplings in his hand and opened the old newspaper of Reference News. While looking for foreign media reports on the Lantern Festival, he felt all kinds of changes and invariants in the development of the times … …

　　In 2006, the online edition of The Times published an article entitled "Every household adheres to the ancient custom of eating Yuanxiao", which recorded the Lantern Festival time of a family in Beijing:

　　"Wang wrapped in thick cotton-padded clothes and his mother stood in line for half an hour in the cold just to buy a bag of old brand Yuanxiao. The mother said: ‘ Such hard work is worth it. You have to eat Yuanxiao today, because it is a symbol of family reunion. ’”

　　The word "stick to it" in the title of this article impressed Xiaobian. Why should we "stick to it" when eating Yuanxiao?

　　Combined with the social background at that time, this problem is not difficult to understand. At that time, foreign festivals, commonly known as "foreign festivals", began to occupy a place in the lives of ordinary people in China, and even triggered a query that "traditional festivals are no match for foreign festivals".

　　The most typical ones are Valentine’s Day and Lantern Festival. A "foreign festival", a traditional festival, is very close to each other every year: for example, the Lantern Festival is the second day of Valentine’s Day in 2003, and there is only one day between Lantern Festival and Valentine’s Day in 2006. The closeness of the two festivals made the topic of sticking to traditional festivals more prominent.

　　For example, in an AFP article entitled "China people celebrate Valentine’s Day and Lantern Festival successively" in 2003, it was mentioned that China people celebrated Valentine’s Day with double joy this year, because people could celebrate the traditional Lantern Festival after Valentine’s Day at the same time.

　　The media said that "since opening to the outside world, China has been more and more keen on Valentine’s Day". Although February 15th (Saturday) was the Lantern Festival that year, many people hung lanterns on the evening of 14th (Friday) to celebrate Valentine’s Day and Lantern Festival at the same time.

　　After a lapse of three years, the Financial Times in 2006 also celebrated the "Foreign Festival" with "China in vogue"? It is reported that although China today is more confident and tolerant, not all China people are happy or optimistic about the fashion change of "foreign festivals" for young people. The newspaper mentioned a China person who rightly said: "Even if Valentine’s Day and Lantern Festival in the West are close this year, it can’t make ‘ Lover’s mood ’ Squeeze ‘ Celebrate the whole world and have fun with the people ’ The cultural connotation. "

　　Today, 15 years later, when we look at the reports at that time, we may not feel so strongly about this topic. In Xiaobian’s view, even though China people have become accustomed to some "foreign festivals", their enthusiasm for traditional festivals such as the Lantern Festival has not diminished at all.

　　Moreover, it has been proved that the traditional Lantern Festival custom has not faded with the progress of the times.

　　In 2013, united press international reported that in Pingyao, Shanxi Province, every household hung red lanterns and set off fireworks to celebrate the Lantern Festival.

　　Sarah brown, an Australian tourist, said, "We came to Pingyao from Beijing and felt the different atmosphere of the Lantern Festival. The atmosphere in Pingyao is more cheerful. It’s easy to get separated from friends in such a bustling street … … We feel the charm of the China Lunar New Year. "

　　At that time, AFP reporters came to Nuanquan Town, Hebei Province, and recorded the local people’s way of ending the Lunar New Year with a unique "Da Shu Hua Show" performance.

　　According to the report, this way of celebrating Lantern Festival, invented more than 300 years ago, is one of many ancient folk activities in China that have been restored in recent decades.

On the evening of February 5, 2019, folk artists performed "Da Shu Hua Show" at the Asia-Pacific Temple Fair in zunhua city, Hebei Province. (Xinhua News Agency)

　　AFP reporter recorded the process of the performance: the master who performed "Da Shu Hua Show" only "equipped" the straw hat and protective glasses. They scooped molten iron out of the bucket and splashed it on a brick wall. The iron flowers splashed on the brick wall, which was very spectacular.

　　According to the report, this spectacular scene caused deafening cheers from the audience in Wenquan Town. Wenquan Town is only a few hours’ drive from Beijing. In order to promote the development of tourism, Wenquan Town resumed this folk activity with a history of hundreds of years.

　　Of course, with the restoration of traditional folk customs, the way to celebrate the Lantern Festival is also changing in another way.

　　In a report in 2017, the online reporter of Hong Kong Asia Times mentioned that when the Lantern Festival was held in Changzhou, Jiangsu Province in 2016, there was a beautiful electronic light show at the local Chinese Dinosaur Park, but it was not a traditional lantern, and of course there were no riddles.

　　Spain’s Effie also noticed a new way to celebrate the Lantern Festival. The agency reported in 2016 that in order to celebrate the Lantern Festival, many people visited the Longqingxia Ice Lantern Art Festival in Yanqing District, Beijing. As one of the competition areas of Beijing 2022 Winter Olympics, many ice sculptures at the festival are sports-oriented.

　　Mr. Jiang, a tourist, came here with his family for the holiday. He said that although these ice sculptures are a little far from the traditional Lantern Festival celebration elements, he feels: "We should keep pace with the times, and these are very special." Mr. Jiang said: "Of course, this is not a traditional way to celebrate, but we like it very much, and the children are also very interested in ice sculptures", especially the ice sculptures with the theme of the 2020 Olympic Games.

　　"With the development of economy and society, China people’s Chinese New Year activities are gradually changing to a more modern form." Effie commented.

　　Of course, the Effie reporter also noticed that in Zhangjiakou, Hebei Province, not far from Beijing, the celebration activities are much more traditional. Besides singing and dancing in traditional costumes, there are also traditional folk activities such as walking on stilts.

　　In short, Xiao Bian believes that both adhering to the traditional customs and exploring the modern ways of celebrating the Lantern Festival express China people’s persistence and love for the traditional festivals.

As the Lantern Festival approaches in 2019, many activities such as Dragon Lantern Festival and Dragon Lantern Show are held in Guizhou Province to celebrate the Lantern Festival and the Spring Festival. (Xinhua News Agency)

　　At the closing ceremony of the 2008 Olympic Games, 18 districts and counties in Beijing will set off fireworks together to record this historic moment, so that gorgeous Beijing and happy Beijing will go down in history forever. The fireworks feast at the closing ceremony and the Bird’s Nest will surely become the focus of world attention. To this end, Xinhuanet specially invited Zhao Weiping, the general commander of the Bird’s Nest fireworks display, to introduce the related situation of the Bird’s Nest fireworks display at the closing ceremony.

Zhao Weiping, the general commander of the 2008 Olympic Games Bird’s Nest fireworks display, was interviewed by this reporter.

　　Zhao Weiping: Everything is ready for the fireworks display at the closing ceremony.

　　Moderator: The expected closing ceremony is about to be staged. Apart from the rich programs prepared by ourselves and the 8-minute performance in London, the fireworks will bring the atmosphere of the audience to a climax. What is the preparation for the fireworks in the closing ceremony?　

　　Zhao Weiping: We have basically finished the preparations for the closing ceremony. There are 420 launching sites and 8,138 fireworks in the closing ceremony. It is necessary to rearrange the layout and rearrange the launcher. At present, the preparations include the installation of fireworks, the structural installation and wiring of the shelves. The rest of the time we will do some tests on them and check them a few more times to be foolproof.　

　　Moderator: Will some equipment at the opening ceremony continue to be used at the closing ceremony?

　　Zhao Weiping: The equipment that is exactly the same as the opening ceremony is gone. They have all been readjusted. Because each launcher actually involves different specifications and quantities, basically nothing used in the opening ceremony can be used in the closing ceremony. We hung many launchers again and rearranged them, because after all, the products are still very different. This is the difference between the opening ceremony and the closing ceremony.

　　Moderator: The Bird’s Nest has been in the competition all the time, and the performance place of the closing ceremony is also in the Bird’s Nest, which is bound to bring some difficulties to the preparation of fireworks. What difficulties have you encountered? How do we overcome it?

　　Zhao Weiping: The biggest problem encountered in the construction of the closing ceremony is that the construction is not allowed during the day, and the other is that it rained heavily two nights ago, which brought us some difficulties and increased the intensity of our work. Our team basically worked all night every day. In addition, there is no light on the bird’s nest at night, and we mainly rely on the peripheral auxiliary lights to illuminate the work, which also increases the difficulty of our work. But even under such circumstances, everyone made unremitting efforts, especially the encouragement brought by the success of the Olympic opening ceremony. It should be said that the whole team is United as one and has high morale, hoping to complete the closing ceremony successfully.

　　Moderator: Our staff is still in a very good state, without any slack?

　　Zhao Weiping: No. We also held a mobilization meeting yesterday, which was the last mobilization before the closing ceremony. I hope everyone can make a great effort to make the closing ceremony beautiful. After these mobilizations, everyone is still very active. Everyone performed very well, and I was very touched. I think it must be the fighting spirit of the Olympic Games that encouraged everyone. I am very satisfied with the performance of the team, as a person, as the leader of the enterprise or as the commander-in-chief of the fireworks display team.

　　Moderator: This time, the preparation is quite adequate, but the closing ceremony has not been rehearsed. Will you feel a little insecure?

　　Zhao Weiping: No, because as the closing ceremony itself, there is no substantive rehearsal, but every discharge in front of the Bird’s Nest can be said to be a rehearsal for the closing ceremony. Because each discharge and installation will bring more experience, more protection and more confidence to the next one.

The staff installed the Bird’s Nest fireworks in the daytime and at night (picture provided by Panda Fireworks Company).

　　The fireworks of "Xiangyun", the first appearance of the closing ceremony, will ignite the night of passion.

　　Moderator: Then can you tell us specifically what kind of fireworks will be displayed at the closing ceremony?

　　Zhao Weiping: There are still some differences between the closing ceremony and the opening ceremony. Everyone has seen the opening ceremony. There are five rings, footprints, some beautiful wings on the top of the bird’s nest, doves of peace, countdown in the stadium, waterfalls, lightning, thunder, including the peony flowers we talked about, and dynamic five-color rings, all of which have their own characteristics. We also used the chip bomb (which is the most advanced in the world at present) and used air launch for the first time. These are the results of our technological innovation.

　　Our main product innovation at the closing ceremony is an auspicious cloud. As we all know, Xiangyun has spread all over the world, and we also hope that the creativity of fireworks can be expressed by Xiangyun, which may be different from our Xiangyun torch. There will be spiral and dynamic fireworks at dozens of points on the top of the bird’s nest, which has never been seen before. Xiangyun has two colors, including a gold one. This is a relatively good product, and it took us about half a year to develop it after receiving the task book from the Olympic Organizing Committee.

　　Another highlight of the closing ceremony is that we have a colorful circle on the top of the Bird’s Nest. After typing, you will see a fireworks circle, which is quite beautiful, and it has been launched twice. We didn’t have such a variety in the last opening ceremony. It exploded in the sky after you hit it from below and saw the effect. The products we used at the opening ceremony last time did not explode in the sky, but this time there will be an explosion in the air, which will present a very beautiful scene and bright colors. At last, a round pattern made by a big fireworks will be formed on the periphery of the bowl at the top of the Bird’s Nest. I think this round pattern also indicates the complete success of the whole Olympic Games, which can also be said to be "round and full". Everyone is happy and safe. The Olympic Games shows her moral through these fireworks, so I think these will also bring you some aesthetic feeling and some new visual impact. The other difference between the closing ceremony and the opening ceremony is that we have more dynamic things running fast on the top of the bird’s nest in the closing ceremony.

　　Moderator: So what is the scale of the fireworks display at the closing ceremony?

　　Zhao Weiping: From the top of the Bird’s Nest, the whole scale of fireworks in the closing ceremony is smaller than that in the opening ceremony. This time, we don’t have bowl products, which means that there is nothing inside the Bird’s Nest, and the part outside the Bird’s Nest is basically the same as that in the opening ceremony.

　　Closing Ceremony The Beijing Municipal Government and the Olympic Organizing Committee hope that the whole city will have an opportunity to celebrate together and hold fireworks celebrations in 18 districts and counties in Beijing, because after all, it was almost seven years since we won the right to host the Olympic Games in 2001, and many people all over the country worked hard for it. On the whole, this scale is unprecedented in Beijing’s history, and it can be said that there is no such scale in the world. At that time, after the closing ceremony, fireworks will be lit in 18 districts and counties at the same time. I think this can be applied for Guinness Book of Records, which has never been seen in any city or at any time in the past.

　　The fireworks display at the closing ceremony is not affected by rain.

　　Moderator: If it rains on the closing day, will it affect the fireworks display?

　　Zhao Weiping: This is no problem. Because we have already installed the fireworks, it can be said that the problem of rain has been solved at this stage, and it will not be affected whether it rains or other circumstances. If it rains heavily, of course we will listen to the organizing Committee, but as far as I know, it won’t rain before the 24th.

Original title: Green zero-carbon development forum for film production industrialization: exploring the road of "green film"

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New Hainan Client, Nanhai Net December 19 news (Reporter Fu Caiyun) The film industry and green and low carbon, two concepts that seem to be far apart, will have a huge spark when they collide. On the 19th, the 5th Hainan Island International Film Festival-Green Zero-carbon Development Forum of Film Production Industrialization was held, and film creators, film and television base managers and new energy technology companies were invited to gather together to discuss the inefficiency, waste and serious pollution of traditional film production, and try to provide new solutions to the problems.

Green zero-carbon development forum for film production industrialization was held. Reporter Fu Caiyun photo

The film industry is a "spotlight industry" that attracts public attention. In fact, the carbon emission in the film production process can not be ignored. According to a report of the British Film Association in 2020, each blockbuster in the world can produce 2840 tons of carbon dioxide during filming, which is equivalent to the amount of carbon dioxide absorbed by 3709 acres of forest in a year.

"It is of great significance for the film industry to participate in green and zero-carbon development." Zhang Chi, director of the Creative Guidance Department of the China Film Association and secretary-general of the Literature and Creative Committee of the China Film Association, said that while developing the scale of the film industry and improving the level of film industrialization, we should always be conscious and pursue low-carbon environmental protection. It is gratifying to see that domestic film and television bases and film production teams have made vivid practices of green and low carbon, such as Hengdian building a green studio and using photovoltaic technology to realize "shooting in the shed and generating electricity on the roof". Hainan Island International Film Festival builds a cooperation platform for environmental protection development, which plays a great role in promoting the green and low-carbon development of the film and television industry and improving the green technology level of employees.

Keynote speech session. Reporter Fu Caiyun photo

Hainan has a unique advantage in practicing the concept of green development. It is understood that since March this year, the proportion of new energy vehicles in Hainan has exceeded 50%. Song Zhaohuan, Vice President and Chief Brand Officer of Remote New Energy Commercial Vehicle Group, shared the theme of "New Energy Commercial Vehicle Helps Green and Low Carbon Development of Film and Television Industry" and introduced the application of new energy commercial vehicle in film and television industry. Promoting green and low-carbon development with green technological innovation, he said that methanol, a green, clean and sustainable renewable energy source, is being promoted, and the green new energy path with’ alcohol hydrogen+electricity’ as the core is being developed to develop rich power forms to meet the full-scene application of the film and television industry.

In October this year, Hainan’s first new energy special vehicle base landed, helping Hainan to build a low-carbon "new IP for film and television+tourism". "In the future, all special vehicles will be customized in Hainan and sent to all parts of the world." Song zhaohuan said.

Roundtable forum. Reporter Fu Caiyun photo

This forum is based on green environmental protection and forward-looking vision, giving filmmakers a lot of inspiration, creating with the concept of green "zero carbon" and taking the road of sustainable and high-quality development. During the round-table forum, the guests shared their first-line knowledge, and how to "reduce costs and increase efficiency" through scientific and technological innovation was their concern.

Oriental Film Capital is not only a witness of China’s film industrialization, but also an industrialized "production workshop". Sun Hengqin, president of Oriental Film Capital Industry Holding Group, said, "We don’t simply expand the scale or produce large films, but we need to be able to complete good ideas more effectively at a lower cost. This is a particularly big demand." He believes that "the development of science and technology will play an important role in realizing the green and zero-carbon development goal of film production industrialization."

The proposal for green and zero-carbon development of film production industrialization was released. Reporter Fu Caiyun photo

Ma Ping, deputy general manager of China Film Digital Production Base and vice president of China Film Photographers Association (CNSC), said that with the development of the times, China’s scientific and technological innovations have benefited all walks of life. In the film and television industry, new energy vehicles can better serve the crew and fulfill the requirements and expectations of filmmakers for creation at a lower cost, and the future can be expected.

Strategic cooperation signing link. Reporter Fu Caiyun photo

At the scene, Remote New Energy Commercial Vehicle Group and Hainan Jidi Film and Television Technology Co., Ltd. signed a strategic cooperation contract on the development of film and television new energy vehicles and other related fields. At the same time, the forum launched an initiative to the national film industry, calling on everyone to take action, practice low-carbon and environmentally-friendly film creation, widely apply clean energy, cooperate with manufacturing industry and scientific research and development institutions for win-win results, constantly promote green and zero-carbon development, and lead China films to a new era of world-class industrial system. (Fu Caiyun)

A few days ago, a patient reported that the Second People’s Hospital of Wuhu City, Anhui Province (hereinafter referred to as "Wuhu Second Hospital") overcharged medical expenses, which aroused strong concern in the industry about "excessive diagnosis and treatment".

On December 2nd, Anhui Medical Insurance Bureau informed the Second Hospital of Wuhu about the illegal use of medical insurance funds, and on the 4th, official website of Hunan Medical Insurance Bureau issued the "Administrative Punishment of Xiangya Hospital of Central South University", which fined the hospital about 980,000 yuan for illegal use of medical insurance funds.

CBN found that in recent years, the Regulations on the Supervision and Administration of the Use of Medical Insurance Funds (hereinafter referred to as the Administrative Regulations) and the Interim Measures for the Supervision and Administration of the Use of Medical Insurance Funds (hereinafter referred to as the Interim Measures) and other laws and regulations have been promulgated one after another, providing policy and legal basis for the supervision of medical insurance funds; As a complement to the Interim Measures, the Measures for Reporting Incentives for Illegal Use of Medical Insurance Funds (hereinafter referred to as the "Incentive Measures") was also released in November 2022. This document is to mobilize social forces to participate in fund supervision and safeguard the safety of medical insurance funds.

The National Medical Insurance Bureau has repeatedly stressed that the medical insurance fund will never become "Tang monk meat". According to official data, since 2019, the National Medical Insurance Bureau has sent a total of 184 flight inspection teams to inspect 384 designated medical institutions, and found that 4.35 billion yuan of related funds were used illegally. Since the implementation of the "Incentive Measures" in January this year, medical insurance departments at all levels across the country have verified and recovered the amount of medical insurance violations of 158 million yuan according to the clues reported by the masses.

An expert on medical insurance policy told CBN that with the increasing efforts to crack down on fraudulent medical insurance in China, blatant fraudulent medical insurance behaviors such as "fake patients", "fake services", "fake medical products" and "fake medical insurance expenses" have been effectively curbed, but some fraudulent medical insurance behaviors have also shifted from the front to the back, and gradually changed to behaviors such as excessive medical treatment and excessive fees. How to determine the boundary of excessive medical treatment and how to adopt scientific and accurate comprehensive management methods are the key points in the next stage.

The boundary of "excessive diagnosis and treatment"

According to the notification of Anhui Medical Insurance Bureau, Wuhu Medical Insurance Bureau has fully recovered the medical insurance fund illegally used by Wuhu Second Hospital according to the medical insurance service agreement signed by the hospital, and deducted the liquidated damages at 30%, interviewed the relevant person in charge of the hospital, and handed it over to the public security and health care departments for further verification. At the same time, the bureau has started the administrative punishment procedure in accordance with the Management Regulations.

"Medical insurance service agreements are handled in different ways, but most medical institutions deduct liquidated damages at a rate of 30%." A person in charge of the medical reform department of a health and wellness commission in the southern region told the reporter that in addition to the treatment method according to the medical insurance service agreement, in the administrative punishment procedure, the above-mentioned "Management Regulations" stipulates that illegal acts that cause losses to the medical insurance fund shall be ordered to return, and a fine of more than 1 time and less than 2 times shall be imposed.

Zhao Dahai, a professor at the School of International and Public Affairs of Shanghai Jiaotong University, told the First Financial Reporter that whether it is for medical institutions or medical staff, the end of over-diagnosis and treatment must bring economic returns to themselves and institutions (institutions also involve scale expansion), but in the final analysis, the supervision of medical insurance funds needs a set of strict, scientific and legally effective standards to judge and identify.

"For public hospitals, we can constantly correct their use of medical insurance funds by strengthening supervision, but private hospitals and pharmacies have certain commercial attributes, so we still need to rely on effective supervision methods when avoiding the risk of fraudulent insurance." Zhao Dahai said that in the next stage, health care and medical insurance departments can jointly promote the standardization and implementation of clinical diagnosis and treatment paths.

To this end, the person in charge of the medical insurance service department of a top-three hospital in Beijing said that at any time, medical institutions should never make profits by prescribing drugs and consumables without collecting the information of the insured. This is malicious fraud and insurance fraud, and it is also the bottom line problem. However, at this stage, it is not uncommon for medical institutions to occupy too much medical insurance funds by improving the accessibility of drugs and consumables.

"But whether this belongs to’ excessive diagnosis and treatment’ needs to be viewed objectively." The person in charge said that on the one hand, some innovative drugs are expensive but have great benefits to diseases, and doctors prescribe them for patients out of kindness. However, due to the annual update of the medical insurance catalogue, whether the innovative drugs are still within the scope of the medical insurance catalogue, whether the medical insurance limited payment ratio has been adjusted, and whether the patient’s area is applicable need further careful confirmation. On the other hand, the scope of medical insurance fund’s limited payment needs to refer to a number of matters, including the indications in the drug instructions and the reimbursement ratio of the insured’s location. "It is almost impossible for doctors to record all the contents and ensure that there are no mistakes. Therefore, it is imperative to introduce an information-assisted platform and do a good job in training."

Is there a solution to the problem that medical institutions illegally use medical insurance funds caused by "excessive diagnosis and treatment"?

Cai Haiqing, former director of the Treatment Protection Department of Jiangxi Provincial Medical Insurance Bureau, said that, first of all, it is necessary to solve the problem of how to identify "excessive diagnosis and treatment"; Secondly, with the comprehensive implementation of the reform of DRGs (Payment by Disease Diagnosis Group) and DIG (Payment by Disease Score), the problem of medical insurance payment currently facing the clinic is to solve the problem of "over-diagnosis and treatment" and to prevent possible insufficient diagnosis and treatment. "Insufficient diagnosis and treatment includes low-standard discharge, reducing necessary medical services and inspection items, and reducing the use of drugs and consumables. This situation is to reduce the cost of medical services and improve the yield."

As a matter of fact, the First Financial Reporter learned in the industry that it is difficult to identify, identify and dispose of over-medical treatment. In June this year, "Research on the Identification of Over-medical Treatment Behavior and the Regulation Rules of Medical Insurance" released the first "over-medical treatment index system". The theoretical basis of this system includes sampling data, written materials and written materials of fund supervision discussions of 121 designated medical insurance institutions in Shanghai. It involves 5 first-level indicators, 30 second-level indicators and 67 third-level indicators.

"Although the system is developed in the form of research, it is still some time before it is fully implemented, but at least it has broken the definition of the boundary of overtreatment." Cai Haiqing said.

Regulatory challenges

Since the beginning of this year, official website, the National Medical Insurance Bureau, has published 40 typical cases of fraudulent insurance in four phases. The illegal use of medical insurance funds includes: changing medical treatment items, falsely recording infusion drugs, treatment and inspection fees, forging materials, uploading false medication data, etc. Most of these cases were discovered by local medical insurance departments through active forms such as medical data verification in different places, big data screening and analysis, and on-site supervision and inspection.

On the basis of the previous vigorous rectification work, what are the challenges in the supervision of medical insurance funds and how to establish a long-term supervision mechanism?

To this end, Yu Changyong, an associate professor at the School of Public Administration of Zhongnan University of Economics and Law, told reporters that under the new situation, the new challenges of China’s medical insurance fund supervision can be interpreted from four aspects. First of all, after years of flight inspection and special work to combat fraud and insurance fraud, some "blatant" fraud and insurance fraud in the past have been effectively curbed, and the means of fraud and insurance fraud will be more subtle and the way of fraud will be more complicated.

Secondly, the overall level of medical insurance in various regions has been gradually improved, and the area where patients seek medical treatment has become larger, which will also significantly expand the scope of supervision of medical insurance funds and increase the difficulty of supervision. Thirdly, the reform of outpatient co-ordination makes the medical insurance department not only supervise the hospitalization behavior, but also supervise the outpatient behavior and the drug purchase behavior of pharmacies, and the objects and contents of supervision will show explosive growth.

In addition, the state attaches great importance to the development of Chinese medicine, and Chinese medicine services will be further included in the scope of medical insurance fund payment. However, Chinese medicine services are often treated by people and diseases, and its legal compliance or more difficult to judge, making it more difficult to supervise medical insurance funds.

To this end, Yu Changyong suggested that for some hidden and complicated illegal use of medical insurance funds, the medical insurance administrative department needs to be accurate and qualitative, and administer according to law; On the other hand, it is necessary to increase administrative punishment and even criminal punishment. In addition, it is necessary to strengthen the construction of intelligent monitoring and big data screening mechanisms, and establish a credit supervision system as soon as possible.

For the establishment of a long-term mechanism, a medical insurance fund supervisor said that in fact, in the past, the punishment for illegal use of medical insurance funds was mostly in medical institutions, and the punishment for individuals was not enough; At the same time, due to the low cost of violating laws and regulations, in most cases, it is ultimately handled in accordance with the medical insurance service agreement, and administrative punishment, transfer to justice or discipline inspection are rare.

"On the one hand, it is recommended that the medical insurance department unify the standards for law enforcement and incorporate illegal acts of medical institutions into credit management; On the other hand, medical institutions should establish the accountability system, reward and punishment system for the main leaders of the party and government and department heads, and improve the business training in the field of medical insurance payment. In addition, it is necessary to improve the comprehensive supervision mechanism that pays equal attention to incentives and constraints. Medical institutions that self-examine and self-correct and voluntarily return funds can reduce or not be punished. However, for those medical institutions and individuals who repeatedly check recidivism and do not change, they must be dealt with severely. " The source said.