A week’s intelligence stew | Xiaomi SU7 appeared in the market of M9.

  [Aika Auto Weekly Intelligence Braised Original]

  2023 is coming to an end. There are not many new cars released or listed by major car companies this week, but there are still many key news worth reviewing this week. Xiaomi SU7 made its debut, Lei Jun "grinds a sword for a thousand days", Extreme Fox Alpha T5 was officially listed, Extreme Krypton 007 was officially listed, with a price of 20.99-29.99 million yuan, AITO Wenjie M9 was officially listed, and Chery Fengyun T9 was officially launched. Next, let’s take a look at the details.

wind and cloud

  Xiaomi SU7 debuted in Lei Jun’s "A Thousand Days of Grinding a Sword"

  On December 28th, Xiaomi Automobile held a technical conference, and Xiaomi SU7 appeared. The new car is positioned as a medium and large pure electric car. The official said that the new car will have very good sports properties, and will be equipped with single/double motors and a variety of battery life options, with a maximum battery life of 800 kilometers. The conference also released five technologies, namely, Xiaomi super motor, Xiaomi self-developed CTB battery technology, super large die casting, autonomous driving technology and intelligent cockpit.

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  Lei Jun said that with the release of Xiaomi Auto SU7, "the whole ecology of people and cars" finally closed, and ushered in a "leap" moment. That is to say, fully open up the scenes of "people, cars" and "home", realize seamless connection of hardware and equipment, cooperate in real time, drive industrial chain partners, and create a super intelligent ecology with people as the center and active service to people. Xiaomi 澎湃 OS has opened up more than 200 categories including Xiaomi Auto by virtue of Xiaomi HyperConnect cross-end interconnection framework, efficiently connecting over 600 million devices around the world, covering more than 95% of users’ life scenes, so that intelligence can serve everyone in detail. At the same time, because of the empowerment of AI, people’s operating habits will make "the whole ecology of people, cars and homes" smarter. As an intelligent center, Xiaomi HyperMind can perceive and learn people’s daily habits and provide active intelligent services.

  Extreme Fox Alpha T5 is officially listed at a price of 155,800 yuan.

  On December 27th, the Extreme Fox Alpha T5 was officially launched, and four models were launched, with a price of 155,800-199,800 yuan. The new car is positioned as a pure electric medium-sized SUV. As the latest product of the brand, the new car will integrate the function of 800V fast charging. The official said that it can recharge 260km after charging for 10 minutes, and two endurance versions of 520km/660km will be launched.

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  The Extreme Fox Alfa T5 is a model with very strong comprehensive strength. At the same time, it has outstanding face value, and its configuration, sense of technology and power endurance are also in the mainstream level in its class. What’s more, this car also has the blessing of 800V fast charging. And its launch will also help the extremely fox car to get closer to the sales volume.

  Extreme krypton 007 is officially listed at a price of 209,900-299,900 yuan.

  On December 27th, Extreme Krypton 007 was officially launched, and five new models were launched with a price of 209,900-299,900 yuan. As the first pure electric luxury car, the new car will be the first to be equipped with a self-developed BRICS battery, with an 800V architecture, a maximum battery life of 870km and a 0-100km/h acceleration time of 2.84 seconds. The new car will be delivered on January 1, 2024, and the national high-speed NZP will be realized after delivery. The commuting mode will be open for public beta in June 2024.

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  As the first car of Krypton brand, Krypton 007 is an important car with the latest technology. Whether it is design, intelligent driving, intelligent cockpit, power and battery, industry-leading technology is adopted. With the amazing price announced tonight, it is bound to bring eye-catching sales figures.

  All-ecological Lei Jun announces Xiaomi 澎湃 OS logo

  Xiaomi Auto Conference is coming. As the founder and CEO of Xiaomi, Lei Jun has shared the latest news about Xiaomi Auto and the conference many times. Recently, he once again revealed two important messages: Xiaomi 澎湃 OS launched a new logo, and with the upcoming release of Xiaomi Automobile, "the whole ecology of people, cars and homes" will be officially closed.

one

  With Xiaomi HyperConnect cross-end interconnection framework, Xiaomi 澎湃 OS has opened more than 200 categories including Xiaomi Auto, covering more than 95% of users’ life scenes. At the same time, the empowerment of AI makes people’s operating habits make "the whole ecology of people and cars" smarter. As an intelligent center, Xiaomi HyperMind can perceive and learn people’s daily habits and provide active intelligent services.

  46.98-56.98 million yuan AITO asked M9 to be officially listed.

  On December 26th, 2023, the newest member of Huawei’s car selection family, AITO, was officially released. This flagship large SUV offers two power options: extended range version and pure electric version. The extended range version of CLTC has a pure electric cruising range of 225km, while the pure electric version has a cruising range of 630km. At the same time, there are two configurations of Max and Ultra for consumers to choose from. Its price range is 469.8-569.8 million yuan.

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  As the "best SUV in 10 million" in Yu Chengdong’s mouth, the appearance of the M9 in the world really refreshed the ceiling of the current SUV of the same size. Although many functions look more like showing off their skills, its appearance once again gives us a taste of Huawei’s powerful innovation ability, and I believe it will be favored by many consumers after listing.

  Chery Fengyun T9 officially went offline, and its comprehensive battery life exceeded 1400km.

  On December 28th, Chery Fengyun T9 completed the first car off the assembly line at Chery Qingdao Super Smart Factory. The new car belongs to the brand-new energy sequence "Fengyun" of Chery brand, and 11 new models will be launched in the next two years. Based on Chery Kunpeng Super CDM, the new car is positioned as a medium-sized SUV, which will adopt a plug-in hybrid system with a pure electric cruising range of 165km. It is reported that Fengyun product sequence will adopt brand-new product LOGO, and by the end of 2024, Fengyun product sequence will launch six models.

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  The birth of Fengyun series indicates that Chery will further increase the vehicle series of new energy products, including a large number of plug-in hybrid models. It is believed that more models will be added to Chery Fengyun series next year, bringing more new choices to consumers.

Wonderful content review:

Xiaomi automobile SU7 power parameter exposure battery life is 800km.

Xiaomi SU7 is exposed without camouflage or released on December 28th.

Chuan Xiaomi SU7 will release an official response on December 28th.

HarmonyOS system welcomes the "decisive moment" as a "key battle"

  The scenery ahead is infinite, and the footsteps are powerful. Standing in 2024, the construction of Huawei’s HarmonyOS operating system ushered in a "decisive moment". A few days ago, china securities journal reporter found that despite the enormous challenges and uncertainties, HarmonyOS’s success already has multiple favorable factors, and once it crosses the critical point, HarmonyOS will realize Huawei’s historic leap in the operating system field.

  According to Huawei’s plan, in the fourth quarter of this year, Huawei will launch the HarmonyOS Xinghe version of the operating system, which is no longer compatible with Android. This means that HarmonyOS’s operating system will bid farewell to the early compatibility strategy and go on its own, so netizens call it "pure blood HarmonyOS". "Pure blood HarmonyOS" means that the system only supports native Applications, that is, the app needs to be rewritten, otherwise it cannot be used. Huawei’s goal this year is to have 5,000 apps supporting Pure Blood HarmonyOS, and its future goal is to have 500,000 native apps for Pure Blood HarmonyOS. Apple’s iOS and Android App are both on the order of 2 million native applications, and there is a huge gap in front of HarmonyOS.

  Xu Zhijun, vice chairman and rotating chairman of Huawei, recently shouted at the 2024 Huawei Analyst Conference, hoping that all developers in the country would join HarmonyOS’s native application ecology as soon as possible. "Huawei has managed 5,000 applications and another 1 million applications, hoping that the whole society will develop them together."

  Ren Zhengfei, president of Huawei, once said, "Let those who can hear the sound of guns call for gunfire". Now, HarmonyOS is facing a "decisive moment", and Huawei’s call is urgent. Can the market hear it? How do companies react? How is the development of native applications going? What is HarmonyOS’s odds in the future?

  ● Our reporter Zhang Xingwang

  "Give enough money to people" to rebuild infrastructure

  Operating system is called the soul of computer system, and there are only a few successful cases in the market, such as Windows, Apple and Android. Operating system technology is not difficult, difficult in ecology, and difficult to be accepted by the market.

  The good news is that china securities journal reporters have learned from many interviews and investigations that based on the future prospects of HarmonyOS’s industry, Alipay, Taobao, Meituan, JD.COM, Nail, Gaode, Xiaohongshu and other head App application manufacturers have started the development of HarmonyOS native applications at the first time. Many manufacturers "give enough money to people" and work overtime to invest in development.

  Meituan is the first Internet giant to join HarmonyOS’s native application ecology. Wang Zhiyu, executive director of HarmonyOS Xinghe Edition Meituan App Development Project, told china securities journal that in September 2023, Huawei and Meituan discussed the development of native applications in HarmonyOS, and in November 2023, the two parties signed a contract. According to the delivery schedule, internal testing will begin in March 2024 and public testing will be conducted in June.

  Wang Zhiyu said: "The HarmonyOS Xinghe version of Meituan App was developed from scratch. Meituan urgently deployed R&D personnel in various business groups to invest in project development in November last year. We started from the research and development of the underlying infrastructure, and everyone learned while working, and the construction period was very tight."

  It is understood that Meituan completed the core function development of HarmonyOS Xinghe Meituan App in six weeks, and ordered the first HarmonyOS Xinghe Meituan App takeaway. The first HarmonyOS Xinghe version of Meituan App covers food, hotel, medicine, take-away, flash purchase, optimization, grocery shopping and other businesses, and is currently being tested. "When users order take-out in HarmonyOS Xinghe version of Meituan App in the future, they can check the progress and details of Meituan take-out orders in time through the live window, and see the key dynamics of take-out at a glance." Wang Zhiyu said.

  At the end of March this year, Yangguang. com was the first in the industry to complete the full version development of native applications in HarmonyOS. All the functional modules of Yangguang. com App on Apple’s iOS and Android, and HarmonyOS Xinghe Edition have achieved full coverage. Gong Xiaoou, the head of client development of Yangguang. com Technology Center, told china securities journal that in August 2023, Yangguang. com invested 20 staff members to start the development of native applications in HarmonyOS, which took nearly seven months. At the end of March this year, it was launched internally to test the HarmonyOS Xinghe version of Yangguang. com App. HarmonyOS Xinghe Edition Yangguang. com App has also completed the adaptation on terminal devices such as folding screen mobile phones and tablets.

  Gong Xiaoou said, "Pure Blood HarmonyOS" is a brand-new ecology, and it has just started. As the national team of Internet news dissemination and an important new media platform of China Central Radio and Television Station, the earlier it joins HarmonyOS’s native application ecology, the more it can seize the opportunity, be downloaded and paid attention to by more users, and provide rich information services for more users.

  According to Huawei, more and more partners have made breakthrough innovations. Bilibili, Xiaohongshu, Iqiyi, Himalaya, WPS Office, China Merchants Bank, Postal Savings Bank and other head applications have completed the development of the test version of HarmonyOS Xinghe App, and the products are being continuously polished.

  WPS Office is a very basic application office software under Jinshan Office, which has a wide user base. By the end of 2023, the number of monthly active devices of WPS Office mobile version reached 330 million. Yao Dong, vice president of Jinshan Office, told china securities journal: "WPS Office is the first partner to join the native application development in HarmonyOS. We attach great importance to this cooperation and quickly set up a development team of hundreds of people. At the same time, Huawei also has resident R&D personnel to jointly develop, adjust and optimize HarmonyOS Xinghe WPS Office. "

  By other’s faults, wise men correct their own. China securities journal reporter learned from the investigation that the addition of the third-party platform will get twice the result with half the effort for the growth of the native application ecology in HarmonyOS. In November, 2023, mPaaS, a mobile development platform of Ant Digital Branch, signed a cooperation contract with Huawei in HarmonyOS. MPaaS serves hundreds of large and medium-sized customers and thousands of small and medium-sized customers in China, including financial customers such as large state-owned banks, joint-stock banks and Toucheng Rural Commercial Bank.

  Qi Xiaolong, general manager of mobile technology products of Ant Digital, said: "The mPaaS platform of Ant Digital has more than 2,000 partners. Based on our platform, Android App and Apple iOS App have been developed. Our cooperation with Huawei will not only help us to provide a more compatible version, improve the development efficiency of old customers, but also accelerate the promotion of native applications in HarmonyOS. "

  According to Qi Xiaolong, mPaaS, an ant math department, participated in some code and architecture design in HarmonyOS. On April 16th, it launched the HarmonyOS native application beta capability set, which can ensure customers to give full play to the performance of HarmonyOS and reduce the difficulty of accessing HarmonyOS Xinghe Edition. At present, about 30 institutions have entered the testing stage.

  According to the reporter’s understanding, Alibaba Cloud audio and video terminal SDK (software package), Gaode map SDK, Weibo login sharing SDK and other third-party SDKs have adapted to HarmonyOS Galaxy Edition, which will further reduce the development workload of partners and drive more partners to accelerate the development process of native applications in HarmonyOS.

  According to Huawei, at present, HarmonyOS’s native application ecology has achieved perfect vertical industry coverage, including convenient life, travel, financial management, social information, productivity tools, government and people’s livelihood, news media, audio-visual entertainment, games and other fields, and head applications are scrambling to accelerate the development of native applications in HarmonyOS, continuously injecting new blood into HarmonyOS’s native application ecology.

  According to industry insiders, the favorite thing about the operating system is that everyone comes to use it. The more users, the better, and the more applications, the better, which is convenient for the operating system to continuously find problems and iterate; What I fear most is that the market ignores it, and the result of indifference is death, which is the home of most operating systems. HarmonyOS system has attracted the attention of many manufacturers, who are willing to invest real money to develop native applications, which is the greatest support and affirmation for HarmonyOS.

  "Internet of Everything" is the biggest advantage

  Huawei released Harmony OS (HarmonyOS system) in 2019, which was first applied to Huawei’s smart screen, and began to be applied to Huawei’s mobile phone field in 2021. Counterpoint data show that in the first quarter of 2022, HarmonyOS’s share in the domestic mobile phone market was only 3%, and it increased to 8% in the fourth quarter of 2022 and 16% in the fourth quarter of 2023, showing a steady upward trend. HarmonyOS’s share in the global market reached 4% in the fourth quarter of 2023, making it the third largest mobile operating system in the world after Android and Apple’s iOS.

  In September 2023, Huawei announced the full launch of HarmonyOS native applications; In January 2024, Huawei said that HarmonyOS Xinghe Edition will be released in the fourth quarter of 2024. The insiders believe that mobile phones are the most important terminal products of Huawei. With the return of Huawei mobile phones to the market, the confidence of consumers and developers in Huawei has been restored. It is timely for Huawei to launch HarmonyOS native applications. Although HarmonyOS’s native application has just started, its three advantages have great appeal to developers.

  First, Huawei has a large number of terminal equipment. At present, with the return of Huawei’s mobile phone king, products such as tablet, PC, smart screen and smart car are continuously introduced, which will increase the installed capacity of HarmonyOS system. A native Application developer in HarmonyOS bluntly said that Huawei has a huge number of end users, which is the key reason to attract various manufacturers to develop HarmonyOS Xinghe version of the app. "Alipay sees a large number of users of Huawei mobile phones, and definitely hopes that users can use Alipay App on Huawei mobile phones." An insider said frankly.

  The data shows that there are more than 800 million ecological devices in HarmonyOS, including more than 300 million owned by Huawei. Wang Zhiyu said: "Huawei is an important user channel for Meituan, which is an important consideration for Meituan to join HarmonyOS’s native application ecology."

  Secondly, technically, HarmonyOS has the advantages of seamless collaborative experience across terminals and multi-terminal deployment at one time. Liu Shuangfeng, chief analyst of CITIC Jiantou Securities and Electronics Industry, believes that Google’s Android system is dominant with its open source characteristics and rich application ecology. Apple’s iOS system has won the favor of a large number of users with its closed ecosystem and excellent user experience. Huawei’s HarmonyOS system takes a different approach, focusing on distributed capabilities. According to the reporter’s understanding, HarmonyOS not only allows users to switch freely between mobile phones, tablets, computers and other devices through distributed technology, but also realizes resource sharing among multiple devices, making it more convenient for users to use.

  In addition, Zhu Yonggang, president of Huawei Terminal Cloud, said: "The important characteristics of HarmonyOS’s one-time development of multi-terminal deployment enable applications to realize continuous access to services in the fields of tablets, PCs, smart screens, televisions, watches, smart cars, etc., and at the same time reduce the cost of developers. With only one development, new opportunities for commercial returns can be generated on various devices."

  Many native application developers in HarmonyOS bluntly told china securities journal that although they encountered some technical problems during the development of HarmonyOS Xinghe App, they were able to communicate directly and smoothly with Huawei team, which reduced the communication cost. "We put forward some demands to Huawei, and the Huawei team can respond quickly, which is unmatched by Android and Apple iOS." A developer said.

  Third, HarmonyOS has huge industrial space. Huawei put forward the strategy of "1+8+N" (1 stands for mobile phone, 8 stands for tablet computer, PC, VR device, wearable device, smart screen, smart audio, smart speaker, car, and N stands for pan-IoT device). HarmonyOS is not just a mobile phone operating system, but an operating system for the Internet of Everything era. According to Haitong Securities Research Report, compared with Android and Apple iOS, HarmonyOS has a large market share in a variety of terminal products, and has a huge market space in the future.

  Liu Kai, an analyst at Everbright Securities, believes that after half a century’s development, the application software and hardware devices have undergone earth-shaking changes, and the development of the operating system has gone through two complete eras. The first era is the computer era dominated by Windows and Mac OS, and the second era is the smartphone era marked by Android and Apple iOS. With the continuous evolution of technology and the constant change of equipment form, the number of devices connected by the Internet of Things has exceeded 10 billion units, and it has quietly become the most important part of networked equipment terminals, and the era of the Internet of Things has arrived. HarmonyOS, which is oriented to the next generation operating system, is expected to become the leader of the Internet of Things operating system.

  On January 18th, at the sailing ceremony of HarmonyOS Eco-Qian Fan, Yu Chengdong, managing director of Huawei, CEO of terminal business and chairman of BU, a smart car solution, said that HarmonyOS would open a new blue ocean with a trillion yuan industry. Qi Xiaolong told china securities journal that unlike other OSs, HarmonyOS has a large number of IoT terminal devices, and HarmonyOS has huge industrial space, which is the reason for attracting the mPaaS platform of ant science to join the native application ecology of HarmonyOS. "As a third-party development platform for multi-terminals, we look forward to building an ecosystem with partners such as Huawei and Runhe Software to achieve mutual benefit and win-win."

  The horizon dawned.

  It has always been the wish of China people to have their own operating system. But it is not easy to realize this long-cherished wish. This depends on people’s efforts, but also on the progress of the times. Every generation of operating systems can win, which is to seize the cusp of the times. In the Internet of Things era, there should be a new operating system.

  TechInsights, a research institute, predicts that Android and Apple’s iOS will continue to play a dominant role in the world, and from 2024, HarmonyOS will become the second largest smartphone operating system in China.

  "Building HarmonyOS’s native application ecology is the most critical thing for Huawei in 2024." On April 17th, Xu Zhijun said that in the past, HarmonyOS’s operating system mostly adapted to various terminal devices in the south, but it still shared the application ecology of Android in the north. Huawei hopes that in 2024, 5,000 applications commonly used on smart phones (the usage time accounts for 99% of the total user usage time) will be fully migrated to the native operating system in HarmonyOS, and the operating system and application ecology will be truly unified.

  For HarmonyOS system, the dawn of the horizon appears at first sight. In April 2021, Yang Haisong, then vice president of Huawei’s consumer business AI and full-scenario business department, said in an interview that for an ecology, especially for the underlying platform such as operating system, software usage and market share are the core factors for its survival and success, and 16% market share is a life-and-death line. Yang Lin, an analyst at Haitong Securities, believes that there are more than 800 million ecological devices in HarmonyOS at present. From this calculation, HarmonyOS’s global market share has reached 13.11%, which is very close to the life-and-death line of 16%.

  The reporter learned from the investigation that Huawei’s technical support for developers is indispensable because HarmonyOS is a brand-new operating system. On March 15th, Zhu Yonggang said that Huawei will assist enterprises and institutions to develop more than 5,000 native applications in HarmonyOS by the end of 2024, and finally realize the development of more than 500,000 native applications in HarmonyOS. On April 7, Huawei said that from January 18 this year, Huawei announced that the first batch of more than 200 application vendors were accelerating the development of native applications in HarmonyOS, and by the end of March, more than 4,000 applications had joined the native application ecology in HarmonyOS, with a growth rate of about 20 times in just two months.

  Zhu Yong just said bluntly that it is impossible to build a native application ecology in HarmonyOS only by relying on the strength of Huawei. The HarmonyOS adaptation of mPaaS, a branch of ant mathematics, means that it will effectively accelerate the "HarmonyOS" of thousands of apps from point to area, and become one of the boosters for the development and growth of native applications in HarmonyOS.

  Although HarmonyOS’s native applied ecology is developing like a bamboo, it has to face some challenges.

  First of all, after the technological breakthrough, there is a big gap in the number of ecological applications in HarmonyOS, and it still needs to catch up. As early as May 2019, when Ren Zhengfei talked about the operating system in an interview with the media, he said frankly: "The operating system is not difficult technically, but the difficulty is ecology."

  According to public information, in the global market, Apple launched the Apple App Store in 2008, and currently there are nearly 2 million apps in the App Store; The Android ecosystem has 2.8 million apps. In contrast, HarmonyOS’s native application ecology has just started, and there is a huge gap. It is urgent to accelerate the development of native applications in HarmonyOS.

  Secondly, some manufacturers are on the sidelines. An engineer from a big Internet company told china securities journal that many manufacturers are watching Huawei. For example, some big companies are just adding some applications to the native application ecology in HarmonyOS. Xu Zhijun called on all application developers and application owners in China to join HarmonyOS’s native application ecology as soon as possible. In this way, when HarmonyOS Xinghe Edition is really used, it can bring good experience to consumers.

  At present, Tencent’s WeChat has not announced its participation in HarmonyOS’s native application ecology. By the end of 2023, the combined monthly active users of WeChat and WeChat were 1.343 billion. A native application developer in HarmonyOS bluntly told the china securities journal reporter: "WeChat has a large number of users. In fact, everyone is most concerned about when it will join the native application ecology in HarmonyOS."

  It is reported that Huawei and Tencent are talking about the collapse, but according to a person familiar with the matter, it is false news that the two sides are talking about the collapse.

  Many native application developers in HarmonyOS admitted to china securities journal that the native application ecology in HarmonyOS is developing with each passing day. The sooner you join the native application ecology in HarmonyOS, the higher the attention you may get and the greater the traffic. However, for applications such as WeChat, we can’t generalize, and both parties may involve commercial interests and other factors. HarmonyOS’s native application ecology should be enlarged, and developers should also share the industrial cake.

  In order to promote the native application ecology in HarmonyOS, Huawei has launched the "Yaoxing Plan" of 7 billion yuan, which continuously encourages ecological innovations such as native applications, meta-services and SDK in HarmonyOS. Xu Zhijun said: "When we migrated these 5,000 applications and thousands of other applications to the HarmonyOS operating system, the HarmonyOS operating system was completed and truly became the third largest mobile operating system in the world besides Apple iOS and Google Android."

Shenyang area Jaguar XFL price cut is coming! Lowest price 220,000, limited quantity

Welcome to the Autohome Shenyang promotion channel, bringing you the freshest car market trends. Currently, this luxury sedan is under a strong promotion in Shenyang area, with a maximum discount of an astonishing 204,900 yuan. The starting price has been reduced to a minimum of 220,000 yuan, which is undoubtedly a car not to be missed for Jaguar XFL enthusiasts. Want to know the details of specific models and get more discounts? Be sure to click on the quotation form below to let our professional team provide you with the latest pickup price information.

沈阳地区捷豹XFL降价来袭!最低售价22万,数量有限

The Jaguar XFL is a luxury sedan that combines elegance and power. Its front face is uniquely designed, using the iconic Jaguar family-style air intake grille, and combined with exquisite chrome elements, it gives the vehicle a strong visual impact. The overall style is atmospheric and stable, and the streamlined body lines elegantly blend movement and luxury, showing the classic craftsmanship of Jaguar. Whether it is the exquisite craftsmanship in the details or the coordination of the overall appearance, it highlights the unique charm of the XFL.

沈阳地区捷豹XFL降价来袭!最低售价22万,数量有限

The Jaguar XFL outlines its unique body profile with elegant side lines. The body dimensions are 5102mm * 1890mm * 1456mm in length * width * height, and the wheelbase reaches 3100mm, providing ample support for the interior space. The 1605mm front wheelbase and 1609mm rear wheelbase settings ensure good driving stability. Particularly striking is its tire specification, both of which use 245/40 R19, which not only enhances driving performance, but also adds to the vehicle’s sense of mobility. The rim style is integrated into Jaguar’s usual exquisite design, adding a lot to the overall appearance.

沈阳地区捷豹XFL降价来袭!最低售价22万,数量有限

The interior design of the Jaguar XFL is elegant and detail-oriented, creating a luxurious driving atmosphere. Its steering wheel is made of leather, providing the flexibility of manual up and down + front and rear adjustment and electric up and rear adjustment to ensure driver comfort and ease of control. The 11.4-inch central control screen shows the sense of technology, equipped with advanced automatic speech recognition control system, supports multimedia, navigation and telephone functions, and is easy to operate.

In terms of seats, the Jaguar XFL is made of comfortable leather, and the main and passenger seats are equipped with 4-way adjustment including front and rear, backrest, height and waist support, providing an excellent riding experience. The front seats are also equipped with heating function, while the driver seat also has an additional electric memory function, fully considering the user’s individual needs. The interior space layout is reasonable, and the multimedia/charging interface includes USB and Type-C interfaces to meet the needs of passengers’ electronic devices. It also provides wireless charging function for mobile phones, which is both convenient and practical.

沈阳地区捷豹XFL降价来袭!最低售价22万,数量有限

The Jaguar XFL is powered by a powerful 2.0T engine with a maximum power of 184 kilowatts and a torque output of 365 Nm, with 250 horsepower. This engine is paired with an 8-speed manual transmission, providing a smooth driving experience and efficient power transmission.

Summarizing the experience of the car owner, he was full of praise for the Jaguar XFL, especially appreciating its fusion of exquisite craftsmanship and unique British style. The elegance and movement of the body design, as well as the sharp eyes of the flat headlights, undoubtedly brought a strong visual impact to the driver. At the same time, the luxurious texture of the interior and the meticulous craftsmanship, such as the comfortable riding experience brought by the leather seats, all made him deeply experience the high-quality life attitude conveyed by the Jaguar XFL. Overall, the Jaguar XFL is not only his travel partner, but also a symbol of his taste and dignity.

Andy Lau opened a singing without time to receive the Twins "Human Flesh Express" trophy


Twins send trophy to Andy


Andy Lau was very touched


Twins come to cheer on Andy

  The first performance table of the 2010 music industry "New Town Madden Music Awards Ceremony" was distributed on the evening of the 29th. Andy Lau, who was holding a solo concert, won the "World Madden Most Popular Supreme Singer" award. Although he could not appear at the awards ceremony, he won the Twins Human Flesh Express Award for his star fans, which surprised Andy. 

  "Andy Lau Unforgettable Concert" was held in the Red Pavilion on the evening of the 29th, and the following day, after making an exception to invite two guests, Jia Sile and Ye Qianwen, to perform, two groups of four guests were found that night, namely the girl group Twins and At17. Twins was even more surprising. When Cai Zhuoyan and Zhong Xintong attended the New Town Madden Awards Ceremony, the two immediately rushed to the Red Pavilion and secretly brought Hua Zai’s "World Madden’s Most Popular Supreme Singer" trophy as a "meet and greet". 

  When Andy introduced Twins to the scene, he said: "I watched them enter the industry. They have gone through a lot of ups and downs like me, and every time I am disappointed, I will receive text messages from them to comfort me." Then Twins appeared with Andy’s trophy, which surprised Andy and asked back: "Even if I didn’t attend, I will get a prize?" Ah Sa and Gillian not only supported Andy with their actions, but also burst out that they are super fans of Andy and members of his fan club. However, Andy kicked out that they have rarely participated in fan activities in recent years. Twins laughed and said: "We are forever honorary members!" 

  As for another girl group, At17, who appeared in the Encore session and sang "I Hate Me" with Andy Rock Popular Hall, a round of strong songs and dances heated up the atmosphere. Andy, who used this solo song to commemorate 30 years of entry into the industry, joked: "At first I called At17 because I thought they were like me, and they all entered the industry at the age of 17. Isn’t that very interesting? I only knew it wasn’t the case after asking." At17 immediately added: "Wrong is wrong! You have a song called" Seventeen ", and we also have a song called" Seventeen Years Old ", which is also a fate!" 

  Andy said bluntly that today’s music scene needs new blood like them. In order to support the younger generation, Andy also promised to hold a concert at At17 in the future, and will be obliged to be the concert guest of the two. (Photo and text/Tungstar)

Illegal e-commerce courier conspired to "cash on delivery 99 yuan" to defraud 12 million

  "Cash on delivery, 99 yuan." What will you do when the courier hands you such a package with the same mailing address, name and contact information? Recently, Nanjing police cracked a fraud case involving "cash on delivery" as a means to infringe citizens’ personal information and commit precise fraud, involving a total amount of 12 million yuan. The project police went to Zhengzhou, Henan Province to arrest 13 suspects involved in the case, including 6 employees of a courier company, which uncovered the "shady" crime caused by the "stubborn disease" of the delivery industry.

  The scam was exposed.

  Sixty-year-old aunt is "more real"

  Accidentally lift the veil of new criminal gangs

  In the early morning of July 23, Aunt Liu, a citizen of Nanjing, went into the Hanzhongmen Police Station of Gulou Public Security Bureau of Nanjing Public Security Bureau to call the police. It turned out that when she went shopping the day before, her daughter signed a cash on delivery express in 99 yuan for her. "My daughter’s name, address and telephone number are all right, and she paid the money without thinking. But I didn’t buy online at all recently. When I opened it, it was a solar wall lamp, which was worth more than ten yuan at most. Isn’t it obvious that I was cheated? " Aunt Liu said that she called the sender’s phone number on the courier, but no one answered, let alone return the goods for a refund.

  "Originally, my family advised me to forget it. If it was less than one hundred dollars, I would admit that I was unlucky, but I thought about it all night and I couldn’t figure it out. How did these people know my personal information? Are there many people like me who have been cheated? There are not many 99 yuan, and if it is gone, it will be gone. But if everyone does not call the police, these scammers will let them go unpunished? " Aunt Liu said. And her doubts and trueness have touched the keen nerves of the police, such as accurate personal information, small-scale widespread casting of nets, and goods with unequal value … … The characterization labels of these cyber crimes all point to new fraud crimes.

  After receiving the report, the Party Committee of Nanjing Public Security Bureau attached great importance to it, and the Netan detachment of Nanjing Public Security Bureau dispatched elite police force to form a task force with Gulou Public Security Bureau to carry out case detection. The project police went to Zhengzhou, Henan Province to investigate according to the mailing address on the courier.

  The case is amazing.

  The courier and the illegal e-commerce are in cahoots.

  Actually moved the company computer to steal citizen information.

  After investigation, Zheng, a legal person of a technology company in Zhengzhou, has been engaged in e-commerce promotion business in the early years, and promoted the company’s products through the "push and implantation" of well-known network platforms. Zheng worked hard to get a job, and when chatting with the courier salesmen Liu and Wei, who had been familiar with long-term cooperation, he suddenly got the idea.

  "Your courier company internal system can not find all customer information? You provide it to me, and I will spread the net widely in the way of cash on delivery, so that I can save the cost of advertising operation, and your delivery volume will go up, so that performance pay will come. I will give you 5 points at the end of the year. " Zheng and the courier discussed this.

  The two sides hit it off, and driven by the "win-win" interests, a clear division of labor was formed, with Zheng supplying the goods, Liu stealing the data, Wei doing the after-sales work and Luo doing the coolie, each showing its strengths and being meticulous.

  Because Liu is the leader of the express delivery salesman and is familiar with the operating system of the company, he has obtained the keys of three sales managers and stole customer data with their connivance. Wei is timid and shy, so it is appropriate for him to be responsible for the after-sales appeasement work. Luo is mainly responsible for picking up goods from Zheng’s company warehouse. What shocked the police was that two-thirds of the steps in the whole crime process were actually completed by the courier company.

  Because it is getting easier and easier, and because of the huge delivery volume, the average daily delivery is 5000 pieces. Finally, the three people were so mad that Liu moved the computer with the company’s internal system to Zheng’s office and directly imported the accounting delivery name. The generated express bill was like running water, hundreds of meters long. Luo directly drove the truck of the courier company to Zheng’s warehouse, and hired more than a dozen laborers to find goods, pack, pack, label and scan together. Wei has a precise grasp of the victim’s psychology, and one in a thousand people can meet a more difficult one. In case the victim goes to the local express delivery point to make a statement, he will privately negotiate with the dispatcher for a refund.

  Police reveal secrets

  The suspect is very precise about the victim’s psychology

  A courier bill hides the triple smoke screen.

  According to the police investigating the case, in June this year, Liu, Wei and Luo only received performance pay linked to the number of shipments from their courier companies, with a per capita salary exceeding 50,000 yuan. Then, Liu steals user data. Does the company have no supervision and early warning? The police said that this is because there is a "stubborn disease" in the delivery industry.

  It turns out that the courier company has many branches all over the country, and each branch has competition in the volume of delivery. In order to get the first place in the performance ranking, all branches will try their best, which is why all three department managers of Liu are conniving at his criminal behavior. In this regard, the relevant person in charge of the courier company said: "This kind of industry ills is not the existence of our courier company, but we will vigorously cooperate with the police to find out the ghost of the company and conduct self-examination. In the future, we will take the warning and force the supervision and rectification to prevent the delivery industry from falling into the hardest hit area of cybercrime. "

  "The criminal suspect has grasped the victim’s psychology very accurately. This courier list hides the triple eye-catching method and accurately pokes the difficulty and pain of the current consumer rights protection." Jiang Guangdong, the captain of the Netan detachment of Nanjing Public Security Bureau in Gulou District, said that this kind of fraud also has its own "model".

  The first heavy cover-up method of Smith — — Shipper’s name: fictional, this need not be explained too much, because as a victim, it is impossible to verify the authenticity of a name. But "dare to leave your name" itself is a powerful psychological hint of authenticity.

  The second cover-up — — Shipper’s phone: This number looks like a fixed phone, but it is actually a mobile communication terminal, which is the "PHS" that was widely used in earlier years and has now been eliminated. When the victim made this call, there was basically no answer. The reason why the suspect doesn’t simply fill in an empty number is to confuse the victim, because if it is empty, the victim will immediately react and be cheated and choose to call the police. Only when the same number is dialed repeatedly throughout the day will the phone be connected. In order to appease the victim’s emotions and prevent him from waking up and calling the police, the suspect will use various excuses such as sending the wrong goods and returning the goods to delay the war.

  The third diversion — — Shipping address: According to the investigation of the task force, the address left by the suspect on the express bill is a science and technology industrial park, and the real suspect’s address is actually next door to this industrial park. The reason for this setting is as follows: first, the industrial park itself is confusing and looks like the location of a formal company; Second, it is hidden in the city. This industrial park covers an area of more than ten acres, and the address does not indicate which area, so it is impossible to deliver it if you only follow this address.

  However, "no matter how cunning the fox is, it can’t escape the hunter’s eyes." This criminal gang was finally detected by the Nanjing police and 13 suspects were arrested. (Yangzi Evening News/Yangyan reporter Mei Jianming correspondent Ning Gongxuan)

Ministry of Industry and Information Technology: EU countervailing investigation will seriously disrupt the global automobile industry chain

  China news agency, Beijing, November 14 (Reporter Liu Yuying) The European Union launched a countervailing investigation on electric vehicles in China in October. The relevant person in charge of the Ministry of Industry and Information Technology of China expressed strong dissatisfaction with this, and said that "this will seriously disrupt and distort the global automobile industry chain supply chain, including the European Union, and harm the interests of European consumers".

  In the first three quarters of this year, China exported 825,000 new energy vehicles, up 1.1 times year-on-year, which greatly enriched the global consumers’ choice of car purchase, and boosted urban transportation to accelerate the green and low-carbon transformation.

  According to the person in charge, as of the first half of the year, China automobile enterprises have invested and set up factories in more than 10 countries and regions around the world, and power battery enterprises and key materials enterprises are also accelerating the overseas cooperation layout, which has injected strong impetus into the development of global new energy automobile industry. China is deeply involved in international standards cooperation. Up to now, 35 new energy vehicle standards in China have been adopted by many countries and regions.

  Automobile industry is a typical global industry, which can not be separated from the division of labor and efficient cooperation of enterprises in various countries. The person in charge said recently that the rapid development of China’s new energy automobile industry benefited from the global cooperation of technological innovation and the international cooperation of industrial chain and supply chain, and also injected a strong impetus into the green and low-carbon transformation of the global automobile industry.

  "China-EU automobile industry cooperation has a long history, and they have formed extensive common interests with each other. All major European car companies have factories in China, and China has become the largest overseas market for many European car companies. The implementation of countervailing investigations by the European Union is neither in line with the international trade rules of the World Trade Organization (WTO) nor supported by sufficient evidence. Fair trade ’ The fact that a famous bank protects its own industry will seriously disrupt and distort the supply chain of the global automobile industry chain, including the European Union, and harm the interests of European consumers. " The person in charge said.

  China’s Ministry of Industry and Information Technology suggested that the EU should listen to the voices of the industry extensively, support the industries of both sides to jointly maintain the stability of the supply chain of the automobile industry chain and better work together to meet the challenges of global climate change. China will support the breakthrough of technological innovation, promote the coordination of standards and regulations, strengthen the guarantee of factor resources, promote the interconnection of infrastructure, and promote the stronger, greener and healthier global development of the automobile industry. (End)

Good place for New Year’s Day! Chongqing, a traditional scenic area, will be transformed into a "snow world"

During the New Year’s Day holiday, you can also enjoy a "Welcome Snow" in the main city. On December 30, the reporter learned from Chongqing Eighteen Ladders that during the New Year’s Day, the Eighteen Ladders will be lit with "New Year!" As the theme, we will create a series of activities with various forms and rich contents, including a large-scale snow-making ceremony, so that citizens and tourists can immerse themselves in the charm of urban blocks.
The person in charge of the Eighteen Ladders Project said that the snow-floating ceremony on the evening of December 31 was set at the Eighteen Ladders Shuijing Square, the martial arts health care in Area D, etc. Snow-floating in winter night would be the perfect integration of traditional architecture and romantic snowy night. This snow scene will last until the bell of Jie Fangbei rings, so that everyone can go to the romantic snowy night of the New Year’s Eve in winter. In the blending of the New Year’s Eve bell and the sound of nature, we will March towards a brand-new year with hope and courage.
At that time, nine night economic brands, such as Tangyao Bar, Xiaoyuan Folk Song and Hidden Dew Tavern, will also be unveiled, and they will party with citizens and tourists all night. On the countdown to the New Year’s Eve, there are also wonderful performances such as "Xianglong Ruiqi Jia Nian Exhibition Grand Plan" and "Symbiosis with Music Symphony Rhapsody". During the New Year’s Day, the Eighteen Ladders "Live Column for Young People on TV" and "Chinese Medicine’ Invasion’ Health Market" will be launched continuously to enrich the cultural and entertainment consumption experience of tourists and citizens during the New Year’s Day holiday.
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The war has pushed up the demand for weapons and ammunition, and the profits of the US defense industry are expected to continue to rise next year.

According to the report of Reuters local time on December 18th quoted by CCTV news, it is estimated that the profit of American defense industry will continue to rise in 2024. In the context of the ongoing conflict between Russia and Ukraine and the Palestinian-Israeli conflict, as the United States and its allies purchase weapons and ammunition in large quantities, some large American defense companies believe that there will be strong demand in 2024.
Take the Patriot air defense missile system as an example. The US Army’s demand for missiles of this system will increase from 550 to 650 every year, and the sales alone may increase by about 400 million US dollars every year. In addition, the demand for GMLRS guided rocket system and its required solid rocket engine has also increased significantly.
Tim Cahill, who is in charge of Lockheed Martin LMT.N’s missile business, said in an interview that the demand for weapons and ammunition is not expected to decrease.
According to three sources, shortly after the outbreak of the conflict between Russia and Ukraine, the Pentagon immediately convened a meeting of the largest defense contractors to ask them to increase production.
In the past two years, the share prices of many large military enterprises have greatly outperformed the Standard & Poor’s 500 Index. According to Wall Street’s prediction, the share prices of these companies will continue to rise in the future. Among them, the share prices of Lockheed Martin, General Dynamics GD.N and Northrop Grumman NOC.N are expected to increase by 5%-7% in the coming year.
(This article is from The Paper, please download the "The Paper" APP for more original information)
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Running and swimming are not as good as it! The best sports ranking, the first place you will never guess.

It is said that exercise is good for health. Do you know what the best exercise is?

An authoritative medical magazine once published a study on sports, and the best sport is swing ball games! ! !

In this study involving 1.2 million people, 75 kinds of sports were identified. For the convenience of statistics, they divided these sports into eight categories: team sports, cycling, aerobic or gymnastics, running or jogging, recreational sports or others, winter sports or swimming pools, walking and others. This paper analyzes the influence of different sports on mental and physical health and draws this conclusion.

Not only found the best exercise, but also paid attention to the time of each exercise. The longer the exercise time, the better. The best duration is-between 45-60 minutes!

In terms of the length of time, the optimal duration of each exercise is between 45 and 60 minutes. Less than 45 minutes will weaken the effect, while more than 60 minutes will not only have no higher benefits, but also easily produce negative effects.

In terms of frequency, 3-5 days a week, once a day has the highest income. Of all sports, only the frequency of walking can be slightly higher, up to 6 times a week.

Why swing is the best exercise?

Swing can stimulate the shoulder muscles and the biceps brachii and triceps brachii, effectively enhancing the strength of the shoulder and arm muscles. In the process of fast moving, the whole body muscles need to be coordinated, especially the leg muscles will be effectively exercised.

At the same time, it promotes the brain to think quickly and nervously, and has the function of strengthening the brain; It can also make the eyes adjust their movements and promote the blood supply and metabolism of eyeball tissue.

Including badminton, tennis and other swing sports, it reduces all-cause mortality by 47% (referring to the mortality rate of all causes of death), all-cause mortality by 28% by swimming in the second place, and all-cause mortality by 27% by aerobic exercise in the third place.

Therefore, the swing ball game is the one that benefits both mentally and physically.

The golden sport of every age.

In fact, exercise is a kind of "prescription", there is the best exercise, and different age groups also have the most suitable way for them.

1-7 years old

swim

Children of this age are in a period of rapid development. Swimming can not only regulate the cardiopulmonary function, but also exercise physical coordination and lay a good physical foundation for children.

8-25 years old

ball games

At this age, ball games can improve reaction speed, cardiopulmonary endurance and contribute to muscle and bone development.

Children around the age of 10 can practice table tennis, badminton and other small ball sports to exercise their physical flexibility; When you are a little older, you can participate in competitive sports such as basketball and volleyball.

26-45 years old

Mountain climbing and jogging

At this stage, people are in the critical period of life and career climbing, and they are under great pressure, which is easy to induce chronic diseases. Mountain climbing and jogging can not only improve cardiopulmonary endurance, accelerate metabolism, but also relieve stress.

However, obese people and people with poor joints are not recommended to climb mountains often.

46-65 years old

Walking briskly and exercising strength.

The physical strength and muscle mass of people in this age group begin to decline, and exercise should be safe, simple and stable. Walking briskly can improve blood circulation and reduce body fat rate; Strength exercises such as squatting and lifting dumbbells can enhance muscle strength.

After the age of 65

Lunge exercise

This age group is in a period of physical decline, with accelerated muscle degeneration and easy to fall when walking. It is recommended to do more stability exercises, such as supine leg lifts and lunges. This movement should start with less intensity and proceed step by step.

Exercise prescription for special people

For special people, physical condition should be taken as a reference standard for choosing exercise, and people with chronic diseases may wish to choose exercise in this way.

one

hypertension

Patients with hypertension should choose a small amount and moderate amount of aerobic exercise, which may lead to a slight increase in blood pressure in the early stage, but after long-term persistence, the capillaries in the muscles expand and can also lower blood pressure by improving mood.

Recommended sports: Walking, jogging, Tai Ji Chuan, Qigong, swimming, cycling, fitness dancing, etc.

2

diabetes

Diabetes combined with flexibility, aerobic exercise and strength training can better control blood sugar. When exercising, you might as well do stretching exercises first, stretching your legs and twisting your hips, which can not only increase the flexibility of your whole body, but also prepare for a greater amount of exercise later.

Recommended exercise: walking, Tai Ji Chuan, self-made gymnastics aerobic exercise, consume excess fat in the body; Finally, you can do local strength exercises, such as lifting dumbbells.

three

heart disease

Generally speaking, the most suitable exercise for patients with heart disease is walking. It is best to walk on a flat road instead of climbing stairs. I started to exercise five days a week, twice a day, and gradually increased to exercise every day.

Whether the exercise intensity is appropriate can be estimated by heart rate during exercise. Generally speaking, the heart rate of young people after exercise reaches 150 times for 1 minute, and that of the elderly reaches 120 times for 1 minute, which can achieve safe and effective exercise intensity.

"2022 Beauty Hot Search List" was released: Cost-effective becomes a key word for consumption. Pain and opportunities coexist in the beauty industry.

Every reporter: Wang Ziwei

In 2022, it became a watershed for new brands. Brands that survived the cold winter of capital and the pain of transformation survived, while those that could not survive gradually disappeared in the wave of the market. It is no exception for beauty brands.

Recently, Vipshop released "Hot Search List of Beauty Cosmetics in 2022" (hereinafter referred to as "Hot Search List"). The list shows that in 2022, consumers are price-sensitive, and "cost-effective" and "flat replacement" have become the consumption keywords of young consumers this year.

This year can be described as two days of ice and fire for beauty brands.

From the perspective of the consumer market, beauty is still a big category favored by consumers. According to public data, during Tmall double 11 in 2022, the sales of beauty products and personal care products reached 42 billion yuan, with sales exceeding 200 million pieces. Among them, the GMV of Top5 brand exceeded 1.3 billion, and the sales of TOP20 brand exceeded 19.1 billion yuan.

Vipshop platform, the overall sales volume of beauty products increased by 58.8% year-on-year in 2022; In the live broadcast room in Li Jiaqi, double 11, domestic brands such as Polaiya, Youshiyan, Kuadi and one by one are sold out.

At the same time, it should also be noted that in the field of beauty cosmetics, players in collection stores are also experiencing a "cold wave", and related brands have shrunk their fronts to varying degrees; In addition, the listed new brands have also encountered a roller coaster of market value: after the listing of Perfect Diary, the market value has evaporated by hundreds of billions.

Beauty collection shop, a store in Mei. Image source: Every reporter Liu Xuemei photo

In this case of "ice and fire", there are many people in the industry who look at the domestic beauty market. The industry believes that the gradual development of domestic consumers’ aesthetics has actually brought new opportunities to new brands of domestic products. In this context, European and American giants began to set up investment companies, deeply rooted in the China market, and had firm confidence in the market. Domestic enterprises also "bought luxury goods" abroad.

Beauty consumers in 2022 are more sensitive to price. According to the statistics of Hot Search List, in the current challenging economic environment, many consumers’ ideas have changed and become more rational and pragmatic, and the popularity of search terms such as "cost performance" and "flat replacement" remains high.

In this context, the trend of domestic products and cutting-edge brands with obvious cost-effective advantages ushered in the "market year". On the platform of Vipshop, the sales of brands such as Ximuyuan, Zhuben, Grain Rain and Yeast Color doubled.

"Hot Search List" shows that functional skin care is also a highlight of the beauty market in 2022. According to the annual search data of Vipshop, hyaluronic acid, salicylic acid and nicotinamide became the three hottest beauty ingredients in 2022, followed by Centella asiatica, 377, VC, astaxanthin and alcohol A.

In the White Paper on New Consumption in China in 2022, Yang Boya, the founder of Half-One, said in an exclusive interview that users in China have their own unique aesthetics on good skin condition, which means that users in China have a clear localization trend on their ideal good skin condition.

This trend is also reflected in the field of makeup. "Hot Search List" shows that "pseudo-plain face" and "atmosphere" are the mainstream trends of makeup in Vipshop’s 2022 station.

In addition, thanks to the vigorous rise of outdoor activities, the concept of year-round sun protection is deeply rooted in the hearts of the people. Vipshop data also shows that in 2022, compared with buying hair and body care products, young people of generation Z after 90 and 95 are more willing to spend money on sun protection.

The "roller coaster" experience of Perfect Diary’s parent company, Yixian E-commerce (YSG.US, USD 1.47/share, with a total market value of USD 822 million) in the US stock market has not scared off domestic brands, and listing is still the choice of domestic beauty brands. According to incomplete statistics of the media, since 2020, 19 domestic beauty-related enterprises have gone public.

On December 22nd, Shanghai Shangmei Cosmetics Co., Ltd., the parent company of domestic beauty brand Kanshu, was officially listed on the Hong Kong Stock Exchange, becoming the "first domestic beauty stock of Hong Kong stocks".

In addition, some brands have begun to acquire international brands to supplement their product lines. In July 2022, Shuiyang announced that it planned to acquire 90.05% equity and some creditor’s rights of the parent company of EviDenS de Beauté, a French high-end cosmetics brand, for about 337 million yuan.

This is not a case. According to the incomplete statistics of the beauty media "Qingyan", since 2018, seven companies including Yixian E-commerce, Gaolang and Polaiya have established capital ties with foreign beauty brands and companies through investment and acquisition, and established corresponding industrial funds.

Although it is a world of ice and fire, the impact of new brands on foreign brands has made international brands feel pain. It has become the choice of many international brands to tap new domestic brands and share a piece of China makeup market.

The obvious signal is that in May this year, two American giants, L ‘Oreal and Shiseido, successively set up investment funds in China.

According to the enterprise survey data, on May 5th, L ‘Oré al held 100% shares in Shanghai Meifang Business Consulting Co., Ltd. and 100% shares in Shanghai Meifang Investment Co., Ltd., which was the first company established by L ‘Oré al in China market with a registered capital of 100 million RMB, and was committed to investing in innovative beauty technology.

In the same month, Shiseido also established the first entity of China investment fund "Ziyue Fund", and Xiamen Ziyue Equity Investment Partnership (Limited Partnership) was incorporated, with a capital contribution of RMB 501 million, of which Shiseido (China) Investment Co., Ltd. contributed 98.0%.

According to public information, the above-mentioned beauty companies have laid out a big health track in a deep or shallow way, focusing on technologies related to dermatology. Among them, Ziyue has made frequent efforts in oral beauty and medical beauty tracks, and Meifang has also made efforts in the local perfume market in China, investing in new domestic brands such as Wenxian.

With the maturity and optimization of China’s beauty market in terms of channels, brands and supply chains, foreign-funded enterprises are no longer blindly buying local brands or independently developing new brands, but making commercial investments in a more flexible way.

national business daily