5 billion has been booked? The manager of The Battle at Lake Changjin cinema was so excited that he brushed 11 Weibo.
Yet we called and urged a thousand times before she started toward us! I believe that friends in the film industry have experienced this wave of events that have been "smashed" by a film, and even many people have contributed to the screen!
Yesterday (July 26th) at 5: 49, the phenomenal blockbuster The Battle at Lake Changjin, which attracted much attention, was finally officially announced in Weibo.
I’m afraid there is nothing more exciting for cinema people this summer.
At that time, the cinema manager and the fans who had been looking forward to it for several months were moved by the wind, which made the film a hot search in Weibo.
In the heated discussion on the topic list, Xiao Bian also saw that a cinema manager even brushed 11 articles excitedly, which shows that it has been waiting for a long time. Some people joked in the comments: "How can I be more excited than me, and make a reservation for him!"
Why can a film get such keen attention from all walks of life and the general public? What are the deeper reasons behind this and what impact will it have on the film and television industry?Today we will discuss it.
It’s scheduled for August 12th. What do you mean?
Generally speaking, blockbusters like to book files on Friday. "1921" is like The Pioneer, but Chinese Doctors is still the same. On August 12th, it is not Friday but Thursday, and this day is not a holiday or anniversary in China. In addition, the industry has speculated that it will be scheduled for August 1, and many "untimely" events have also made people wonder what the significance of The Battle at Lake Changjin’s scheduled release on August 12 is. We analyze the profound meaning behind this and generally divide it into the following points:
First, the peak is released in a wrong way to avoid diversion. As we all know, Bona produced two blockbusters this year-Chinese Doctors and The Battle at Lake Changjin. As of today, Chinese Doctors has been released for 19 days, and the peak of its popularity has almost passed. In addition, White Snake 2: The Green Snake is being released five days ago, and Bona’s Chinese Doctors can’t get any more box office. The official choice of the release date at this time can completely avoid the problem of diversion caused by the short-term release of two blockbusters, which can be said to be properly arranged.
Second, when the Olympics are over, the audience will return. On July 23rd, the Tokyo Olympic Games opened. Since the opening ceremony, the Tokyo Olympic Games has attracted a lot of attention. Most of the hot topics on various platforms are related to the Olympic Games, and the cinema market has also been obviously affected. The 17-day Olympic Games will inevitably make the cinema lose a lot of audiences. And choose to release The Battle at Lake Changjin on August 12, this period.The Olympic Games is just over, and the audience can take their eyes off the Olympic Games.
Third, leave room for interval buffering. Not long ago, the "Anger Serious Case" was rescheduled on July 30, at which time it was announced that The Battle at Lake Changjin would be scheduled on August 12, with an interval of almost two weeks, leaving room for both sides.The half-month buffer period can just wait until the heat of Anger Serious Case calms down, which can be described as the best of both worlds.
Fourth, grasp the critical period and end the impact. In fact, at the beginning of the summer vacation, people can’t completely enter the stage of licentiousness, but will be in a small busy stage, such as paying attention to the hot spots related to the founding of the party on July 1, the final exam, waiting for the results, and the mid-year summary. The handover period in the second half of the year will never be too easy. But in mid-August, all the dust settled and all kinds of activities came to an end, andThe film market has always shown key films in the second half of the summer vacation.. It’s best for The Battle at Lake Changjin to file in this favorable environment.
Fifth, seize the opportunity to save the market bravely. In fact, in the eyes of the industry, the performance of this year’s summer file is not satisfactory. More than half of 2021 has passed, but the box office is less than half of that of 19 years. The overall morale in the industry is low, which is still deviated from the expectations at the beginning of the year. Prior to this, Bona had not definitely decided on The Battle at Lake Changjin, but he revealed some relevant signals from time to time, which not only did not make The Battle at Lake Changjin fade out of people’s sight, but also raised the public opinion, audience’s emotions and expectations of the film to a very high level, so he chose this time for official announcement.It not only grasps the audience’s high expectations for the film, but also does not make people feel disgusted because of too much delay.It can be said that it is very accurate to hold the limit of suspense. At the same time, the official announcement of such a high-expectation film can also be largelyEnhance the confidence of the industry and save the depressed summer file, thus alleviating the anxiety of the whole industry and shouldering the heavy responsibility of saving the market.
The Battle at Lake Changjin’s decision has undoubtedly given great confidence to the film industry. Today’s stock market continues to plummet. In a sea of green, movie stocks have risen sharply. Visible, The Battle at Lake Changjin’s fixed file enhanced the expectations of the secondary market for the film industry.
Why is The Battle at Lake Changjin widely regarded as a phenomenal film?
Among the many domestic films that have been filmed but not officially released this year, The Battle at Lake Changjin is what people in the industry and the audience are most looking forward to. From the director to the actors, the lineup of this theme film is very strong. Chen Kaige, Tsui Hark and Lin Chaoxian are all great directors. Actors include Jason Wu, Jackson Yee, Duan Long and Zhu Yawen, among which Jason Wu and Jackson Yee have strong box office appeal. With the investment cost of 1.3 billion yuan and Bona’s maturity in grasping the theme of the main melody, it is difficult for people not to rely on it as a "phenomenal" film. In fact,There is a reason why The Battle at Lake Changjin is expected so much.
First, warm up and pave the way to keep your appetite up. At present, The Battle at Lake Changjin Probability is a phenomenal film. From the topic of preheating last year to this landing, many media reports on all aspects of this film have made an impressive preparation for the film’s release: First, the investment of 1.3 billion isThe film with the largest investment in China at present.; The second isUnprecedented strong production team including starring cast.; Third, this isThe most comprehensive film describing the Battle of Changjin Lake to Resist US Aggression and Aid Korea.There are both grand scenes and personal joys and sorrows.
Second, ease anxiety and bring confidence. The film’s summer booking can be described as "a long drought for the rain" for the film industry, which can effectively alleviate the anxiety of poor box office in the industry. This year’s box office has been tepid so far, and there is still a big gap with the expected 60 billion box office at the beginning of the year. Moreover, combined with the current industry situation, even if we have 60 billion box offices distributed to each cinema this year, given that the number of cinemas is increasing every year, the income is still declining compared with 2019. Everyone is looking forward to a rescue work in strong anxiety. The Battle at Lake Changjin’s file can be said to beSmoothed the anxiety of the industry and brought confidence to the industry.
Third, comprehensive brilliance, both artistic and ideological. With the continuous fermentation of hot topics in The Battle at Lake Changjin, people are full of expectations for movies, so we can’t define The Battle at Lake Changjin with such simple labels as "main melody movie" or "commercial movie". The Battle at Lake Changjin is a comprehensive production.Both ideological and artistic.. From the polishing of the script to the control of the shooting scene, as well as the director, actors and other aspects to prove the level of the film’s first blockbuster. We can see Hollywood-style big special effects, big scenes, and fine portrayal of characters, and we can see the background of the whole era of resisting US aggression and aiding Korea.
Fourth, based on the present, respond to repression. In fact, the current background of Sino-US international relations endows The Battle at Lake Changjin with more practical significance and more grand themes and connotations. The current Sino-US relations are at the most difficult time since the War to Resist US Aggression and Aid Korea. Under the circumstances that the relationship between China and the United States is already very close, the tense relationship between the two countries formed by the suppression of China by the United States is actually even more tense than that before the establishment of diplomatic relations between China and the United States. The United States has repeatedly clamored to suppress China with its strength and status, and the film The Battle at Lake Changjin is the best response to this suppression: Don’t say that now, even though the period of resisting US aggression and aiding Korea is the most difficult time for China, we can send troops to fight against the United States and win the final victory. soThe release of this film at the current time node gives it a deeper and more special meaning, and also shows that we are not afraid of struggle and strength.
In a word, The Battle at Lake Changjin is not only a film that is brilliant in artistry and ideology, but also a film that closely combines with the current reality, and I believe it will definitely form a strong resonance among the broad audience.Some insiders predict that the film will surely win more than 3 billion box office. “Ivey Film thinks it is not difficult for The Battle at Lake Changjin to get such a box office.
The first short video contest in the cinema industry is in full swing.
The rainstorm in Henan, the fireworks in Zhejiang, the epidemic in Nanjing, and the short videos at special moments brought the people of the whole country together quickly. In this process, we learned about the disaster in time, responded quickly, and saw many touching moments. Short video has really become the commanding height of information dissemination and public opinion guidance.
Remember the first short video contest in the cinema industry initiated by "Ivy Movie" some time ago? At present, it is still in full swing. Cinema people are welcome to actively participate. Bits and pieces related to disasters and epidemics are the only choice of themes. Let’s pass on unforgettable moments together.
Entry rules:
1. Participants:
National cinema industry groups (including cinemas, cinemas, projection houses and film management).
2. Entry requirements:
Provide a video work within 5 minutes;
The works must be original videos since 2021 (allowing 30% non-original materials and 30% still photos); Reflect the interesting, meaningful, funny, sentiment, knowledge popularization, image publicity and other wonderful records in daily work.
3. Submission of works:
As of 24: 00 on August 10. The works and the "Love Letter for Entry" are uniformly received by e-mail: 1131584776@qq.com
4. Technical requirements of the work:
The shooting equipment is not limited, and the resolution must be above 1080p. The coding formats are common formats such as H.264, MP4 and MOV, and the frame ratio is 16:9.
5. Award setting and awards:
Grand prize: 1 person (a prize worth 1500 will be awarded)
First prize: 1 person (prize worth 1000)
Second prize: 2 people (prize worth 800)
Third prize: 3 people (prize worth 500)
Lucky prize: 10 (a prize worth 300 will be awarded)
6. Awards:
The works of 17 candidate contestants were selected by the film and television editorial department and expert team of Ivey. The final prize was broadcast on the big screen at the 4th China Cinema Development Summit Forum on August 26th, and was selected by the guests who participated in the forum. Certificates and prizes were awarded on the spot (allowed to be collected or sent).
7. Show:
For the entries, Ivey Film and Television will be selected and displayed on Tencent VideoNo. of Ivey Film, Tik TokNo. of Ivey Film and Watermelon VideoNo. of Today’s headline of Ivey Film.
8. Special statement:
Participants must guarantee the copyright ownership of their works and keep copies of their works. This platform does not involve copyright screening and does not participate in any litigation related to copyright, but has the right to use the works.