Jianbao live broadcast, is it reliable?
Recently, "Jianbao Live Broadcasting" has attracted a lot of attention on the network platform. Although online treasure is popular, it also faces challenges such as professionalism, authenticity and supervision. How can Jianbao live broadcast stand the public’s "palm eyes"?
"Jianbao live broadcast" explosive network
Excessive entertainment affects the cognition of historical relics.
In the "Jianbao Live" program, fans will come up with strange items for the anchor to identify, and the anchors can’t satisfy the curiosity of some fans just by telling the truth and falsehood. In order to satisfy the curiosity of the audience, the anchor reveals the stories behind these items to increase the attraction of the live broadcast.
The reporter searched the social platform and found that many Jianbao live broadcast rooms were "Lianmai" in the form of video, and the details of the items were displayed with the anchor "Lianmai" and then identified by the anchor online.
A word from the anchor can determine the "fate" of an item, and the ups and downs of the "plot" naturally attract the attention of the audience. There are thousands of people online in some hot anchor live broadcast rooms, and many viewers interact with the anchor in the message area besides "Lianmai". The audience expected to get off-site judgment from the live broadcast, but ignored the authority of the anchor appraisal results.
Liu Qingzhu, a member of the Chinese Academy of Social Sciences and former director of the Institute of Archaeology, told reporters that most of the anchors broadcast live in the name of public welfare treasures, aiming at spreading the history and culture of cultural relics. However, excessive entertainment will make the real background of Jianbao live broadcast "taste".
"Appraisal is a scientific process. This view can only be the opinion of one family. Whether a consensus can be reached in the end still needs discussion and communication." Liu Qingzhu emphasized that if the identification process is turned into an activity that entertains the public and delights the eyes, there will be no necessary respect for real cultural relics.
Liu Qingzhu said that the live broadcast of Jianbao is inseparable from the active participation of the audience, and the head anchor has tens of millions of fans. Without correct value guidance, it is easy for the audience to have a negative perception of cultural relics.
Liu Qingzhu introduced that it is necessary to introduce to the public what Jianbao is, what disciplines Jianbao needs to intervene and how to identify it through TV and big data.
There are many words to sell "antique" scripts live.
Fraud gangs involved in fraud amounted to more than 20 million yuan.
In the live broadcast that only stays at the identification level, the audience may still be able to "watch the excitement". Once the so-called "cultural relics" are clearly priced and matched with various "routines" in the live broadcast room, the audience who "watch the excitement" may become "people in the game" unconsciously.
In January this year, Ms. Zhang (a pseudonym) from Xinxiang, Henan Province reported to the police that her mother had bought fake cultural relics in the webcast room, and she was convinced after repeated explanations.
"The first half of the live broadcast is usually some scripts. Several people stand in front of the camera and perform. My mother has been watching it until the anchor starts to have the intention to sell goods. I told her that these people are all selling goods." Ms. Zhang revealed that some dishes with carvings displayed in the live broadcast, similar to antique products, and jade pendants, are all made of plastic materials, "it is fake at a glance."
Ms. Zhang roughly calculated that there were hundreds of so-called "cultural relics" purchased by her mother, with a total value of more than 400,000 yuan. In desperation, Ms. Zhang went to the police station in the jurisdiction to report the police.
After being persuaded by the police, Ms. Zhang’s mother finally realized that she had been defrauded. Sun Zhenyu, the captain of the Criminal Investigation Brigade of Changyuan Public Security Bureau, said that according to the information provided by Ms. Zhang, the police found the live broadcast room involved and found that the anchor was broadcasting live in the same way.
After the suspects arrived at the case one after another, the police learned through trial that the internal division of labor of the criminal gang was very clear. There are special people in the gang who are responsible for writing scripts about parents’ short stories and trivial matters, and telling them to the audience through the anchor. When the audience slowly enters the plot, they sell goods for various reasons, and finally achieve the goal of earning money from the victims.
Miao Yusheng, a policeman from the first squadron of the Criminal Investigation Brigade of Changchun City Public Security Bureau, said that the gang had been involved in fraud for more than 20 million yuan in less than four months from October 2023 to February 2024.
Miao Yusheng said: "After investigation, it was found that the groups defrauded by the studio were all over 20 Yu Sheng and autonomous regions such as Henan, Hebei, Qinghai, Inner Mongolia, Xinjiang and Guangxi, with hundreds of victims."
At present, 27 suspects of the gang have all been arrested and brought to justice for alleged fraud.
Expert: Jianbao live broadcast should reflect professionalism and fairness.
Online "Jianbao" should also be standardized according to offline requirements.
In order to clarify the boundary with criminals, many live broadcast rooms of Jianbao anchors are marked with the word public welfare. Wu Zhenhua, deputy director of the Development Department of China Private Science and Technology Industrialists Association, said that public treasure collection can attract more audiences and help to understand the history and culture of cultural relics. Even for public welfare purposes, Jianbao live broadcast should maintain awe of history and respect for culture.
"Jianbao live broadcast can not identify the authenticity of items by video connection. This identification method is too simple and rough." Wu Zhenhua believes that the anchor’s identity, ability, experience and other aspects need the supervision of a third party organization, at least the audit of the live broadcast platform, not just a formality audit, but should be substantive.
Liu Qingzhu emphasized that the live broadcast of Jianbao should not only be an eye-catching entertainment, but also be a manifestation of professionalism and fairness. "The form of laughing and yelling in the webcast is easy to mobilize the emotions of young people. In fact, there is nothing wrong with the evaluation, and the hobby is good, but we should guide it well."
Liu Qingzhu said that in the current live broadcast of Jianbao, anchors often focus on telling stories, but some things are not stories, but history. "The story is just like telling a joke, and it is not serious in itself. Through the influence of the platform and the environment, the audience should gain knowledge and feel awe of history. "
Wu Zhenhua suggested that Jianbao is not a "new track", but just changed from offline to online, and online Jianbao should also be standardized according to offline requirements.
"In terms of publicity and popularization of cultural knowledge, in addition to traditional exhibitions, relevant museums can also conduct corresponding training, identification and qualification assessment for industry personnel currently engaged in Jianbao live broadcast, train and supervise anchors, and issue qualification certificates, thus establishing a set of institutional norms. At the same time, in this process, museums have to participate in Jianbao. We also need more standardized and correct guidance to support the development of the industry and popularize culture. " Wu Zhenhua said.
Editor: Lu Tianyu
Information: People’s Daily Online
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