Audi’s "blood"! Audi (Import) Another Hard Goods

Nowadays, there are many kinds of cars, and all kinds of models are dazzling. At this time, we should proceed according to our own reality, and the right one is the best. I’ll arrange it for you by the way today. Let’s take a look at its performance.

First of all, from the appearance, the front of the Audi A5 looks very fashionable and simple, and it looks sporty with a three-piece mesh. The headlights are sharp and the shape is quite fashionable and generous. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing, rain and fog mode and so on. Coming to the side of the car body, the size of the car body is 4765 mm * 1843 mm * 1364 mm. The car adopts tough lines, and the side circumference looks very sharp. With large-sized thick-walled tires, smooth lines run through the whole side of the car. Looking back, the overall shape of the rear of the car echoes the front face, the taillights show a sharp design style, and the unique exhaust pipe creates a good gas field.

Arriving in the car, the interior of Audi A5 is angular and has a strong atmosphere, which better enhances the sense of fashion and generosity. The steering wheel shape of this car is eye-catching, and it is made of genuine leather, which looks a bit more avant-garde. Take a look at the central control, with a 10.1-inch central control screen, which makes the interior style impressive and looks simple. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard design is remarkable and eye-catching. The car uses leather seats, and the seats are wrapped in place, which further improves the comfort of drivers and passengers.

Audi A5 is matched with a wet dual clutch (DCT) gearbox, with a maximum power of 195KW and a maximum torque of 370N.m.

The car is equipped with car networking, driving mode selection, remote control key, interior atmosphere light, engine start and stop, etc., and the configuration performance is not to be said, which greatly improves the convenience of using the car.

This car performs well in terms of space and configuration. As for the design, everyone has everyone’s aesthetics. If you like, you can pay more attention to it!

Experts say the "seventh Middle East War" is unlikely to break out.

Topic: Israeli bombing of Gaza Strip.

  Experts say "the seventh Middle East War" is unlikely to break out.


  Shang Bin, a special correspondent of Global Times, reported that in recent days, the situation in the Middle East has suddenly become tense with the intensive Israeli air strikes on the Gaza Strip. On the 29th, Israeli Defense Minister Barak said that his country was waging an "all-out war" against Palestinian militant group Hamas and its leaders.


  On the 30th, an Israeli spokeswoman declared to the outside world that her country was ready to launch a ground offensive against Gaza. In the face of Israel’s fierce offensive, Hamas also declared that it would launch a "third uprising" to defeat the Israeli regime. Will the Middle East, which has been baptized by war, fall into a tragic war again? Will the development of the situation lead to the outbreak of the "Seventh Middle East War"? In this regard, the Global Times reporter interviewed several scholars on Middle East issues, and they all agreed that there is little possibility of another Middle East war.


  Gao Zugui, an associate researcher at China Institute of Contemporary International Relations, said that this time, Israel launched an "all-out war" against the Palestinian militant group Hamas, not against the whole of Palestine. More importantly, Abbas, president of the Palestinian National Authority, who can represent Palestine internationally, has "exercised restraint" and does not want the conflict to escalate. Moreover, Israel and neighboring countries of Palestine are unlikely to get involved in this conflict, which makes it unlikely to develop into a full-scale Middle East war. He said that Egypt and Israel have signed a peace agreement, Syria has also held indirect negotiations with Israel and reached some consensus, while other countries such as Jordan are unlikely to get involved.


  Wang Jinglie, director of the Middle East Research Office of the China Academy of Social Sciences, said that the Israeli attack on the Gaza can be called a "shocking" violence in the 21st century, but there is little possibility of another Middle East war in the region. He said that all the wars in the Middle East in history have involved neighboring countries, but the current conflict is only between a country and a radical organization in Israel, and it is not a big war in scale. In addition, from a deeper perspective, this war has been "planned for a long time" by Israel, and its purpose is very clear, that is, to eradicate Hamas, not the whole Palestinian territory. In addition, whether it will develop into another Middle East war depends on the attitude of neighboring countries. If neighboring countries are also involved in this conflict, it may lead to the expansion of the situation and the outbreak of the Middle East war. However, moderate countries such as Egypt, Saudi Arabia and Jordan are unlikely to be involved in the conflict, and Syria and Lebanon are unlikely to be involved. Although Iran is a variable, it is unlikely to be involved. Therefore, at present, it is unlikely that another Middle East war will break out.


  Another international scholar also believes that the possibility of another Middle East war is very small. Strictly speaking, he said, the conflict between Israel and Hamas is not a "war" because it is not between two countries. In addition, the purpose of Israel’s attack is to "pull out" the nail of Hamas, which also limits the scale of the conflict.

Editor: Wang Xu

China’s HVDC gearbox is made in China.

  On November 27th, the first converter transformer with domestic on-load tap changer independently developed by China was installed in the key project of West-to-East Power Transmission in Conghua, Guangzhou — — Xiluodu DC project has been successfully put into operation from West Converter Station.

The picture shows the Xiluodu DC project from the west converter station. (Photo courtesy of the interviewee)

  "The on-load tap-changer of converter transformer has achieved a technical breakthrough from scratch and realized the complete localization of industrial chains such as components, which indicates that China has broken through the constraints of this key core technology of high-end power equipment." Feng Wei, deputy general manager of Biotechnology Department of China Southern Power Grid EHV Company, said.

  China’s eastern and western parts span thousands of kilometers, and the power transmission from west to east needs a long-distance, large-capacity and high-voltage DC project for power transmission. The converter transformer, which weighs more than 300 tons, is used in both the power transmission end and the power reception end of the project. The on-load tap-changer of converter transformer is like an automatic gearbox of a car, and it is used to adjust the voltage, load and current.

  On-load tap changer is a highly complex and precise equipment. According to Deng Jun, a senior technical expert of China Southern Power Grid EHV Company, the on-load tap changer of converter transformer has more than 1,000 parts, and the switching times are very frequent, reaching more than 6,000 times a year. One switching includes nine processes, each of which involves the precise coordination of more than 400 parts, and the timing coordination of each process is millisecond, and the multi-field coupling of electricity, heat and force is involved in the action process.

The picture shows the installation site of on-load tap changer of converter transformer. (Photo courtesy of the interviewee)

  Due to the extremely high reliability requirements and difficult manufacturing, this technology has always been in the hands of a few foreign manufacturers, and equipment maintenance is also limited. In case of failure, only imported products of the same model can be replaced, and the order cycle takes 3 to 4 months, which brings challenges to the safety of power operation.

  Liu Xiangqiang, deputy general manager of China Southern Power Grid EHV Company, told the reporter that after more than two years of hard work, the research team jointly established by China Southern Power Grid EHV Company and upstream and downstream enterprises in the industrial chain has successfully developed a large-capacity converter transformer on-load tap changer with rated capacity of 6000kVA, maximum voltage of 6,000 V and maximum rated current of 1,300 A, and realized the domestic manufacturing of the whole chain of "raw materials-components-complete machine".

The picture shows the installation site of on-load tap changer of converter transformer. (Photo courtesy of the interviewee)

  The successful operation of this product will not only help to upgrade the industrial chain of high-end electrical equipment in China, but also save costs for engineering construction. According to Liu Xiangqiang, only from the equipment cost estimation, the on-load tap-changer of domestic converter transformer can save nearly 40 million yuan for a new UHVDC transmission project. (Reporter Wu Tao)

BMW i3, a special car from China, compares with BMW i4, an international model.

Bmw i3 vs: my experience with these two electric cars.

Until recently, nameplates were usually associated with electrodynamics. Now, BMW has given the i3 a new meaning. The brand completed the production of hatchbacks in the summer of 2022, and re-launched the i3 as a full-range, exclusively for the China market, while the 3 Series has always been the leader in the high-end compact market segment in China.

Interestingly,Bmw i4It is also new. After personally experiencing these two cars, the following are the differences I found during the use of electric cars.

design


Although BMW i3 is currently sold only in China, i4 is sold worldwide and produced in Germany. BMW fans will not complain about the grille of the i3, because it imitates the front of the gasoline model.

There are two configurations: BMW i3 eDrive35L and BMW i3 eDrive40L. The last letter means that its length is 10 cm longer than that of ordinary 3 Series cars. The model discussed in this paper is BMW i3 eDrive35L.

BMW seems to have standardized the design of its electric car. andiX1andiX3Similarly, the BMW i3 sedan also uses a closed kidney grille with a shiny back. Its overall design is based on G20 3 series design. I4 is unique because of its huge grille, which extends to the lower air intake and has more than doubled in size.

Both electric cars are equipped with wheels. The BMW i3 sedan is equipped with 19-inch wheels, while the BMW i4 offers 18-inch and 19-inch wheel options on the American i4 eDrive40. More importantly, the size of i3 (191.8 inches) is longer than that of i4(188.5 inches). The wheelbase of i3 (116.7 inches) is also longer than that of i4(112.4 inches).


BMW has adopted a radical rear bumper design for these two electric car brothers and sisters. Interestingly, the wheelbase of i3 is longer than that of i4.

At the rear, the BMW i3 sedan is equipped with the same LED taillights as the 3 Series. In other words, both i3 and i4 are equipped with aggressive rear bumpers and optimized for air efficiency.

Interior decoration and characteristics

The interior of BMW i3 car is quite different from that of 3 Series. In fact, it is more in line with i4, despite its unique center console and door decoration design. The digital space of these two cars is the same. Both i3 and i4 use curved display panels, equipped with a 14.9-inch central touch screen infotainment system and a 12.3-inch digital cockpit.

The BMW i3 sedan is equipped with the M steering wheel on the sports i4 M50. Although the design is similar to the dashboard architecture, i4 is one of the first electric vehicles to turn to iDrive 8.5. Photo: BMW

However, the center console is unique. The gear selector of BMW i3 car is located behind the steering wheel, while i4 has a suitable gear lever. In other words, both cars have the same physical buttons for climate control and driving mode. Interestingly, the i3 is equipped with an M steering wheel (or a closely matched unit), which also appears on the i4 M50.

Both cars are equipped with BMW iDrive 8 software, and i4 recently switched to 8.5, which is simpler and more intuitive to operate compared with the older generation operating system. I3′ s system is compatible with WeChat, Small Scene 2.0, and other popular domestic platforms. It also supports.

specifications

Powered by a single motor mounted on the car, the BMW i3 eDrive35L can produce 282 horsepower and 295 lb-ft. It is equipped with a 66.1 kWh battery and can travel 327 miles with CLTC certification. On the other hand, the BMW i4 eDrive40 has a power of 335 HP and a torque of 317 lb-ft. It is equipped with a larger 81.5 kWh battery, which can provide a cruising range of 301 miles under the EPA cycle.

With the addition of i3 eDrive40L, the obvious performance advantages enjoyed by i4 single motor are short-lived. However, in the comparison between the two cars, the dual-motor eDrive40 variant is still the king of performance.

China specifications of BMW i4 and BMW i3 cars. Source:

The first equipped 3 series

A novelty of BMW i3 car is the adaptive air suspension on the rear axle. This marks a watershed in the 47-year history of the 3 Series, because this is the first time that a customer has equipped an air suspension on a 3 Series model, which is also a standard configuration. However, this model is of China specifications, and the international version is unlikely to inherit this function in the current or next generation.

Both front and rear suspensions adopt hydraulic rebound damping technology, and with adaptive rear suspension, the riding quality on bumpy roads is said to be more stable. The height of the BMW i3 sedan is also 1.73 inches (44 mm) lower than that of the gasoline-powered 3 Series. The company said that the R&D department has reformed the parts and fine-tuned the suspension to adapt to the local market. BMW i4 has adopted a similar configuration in the global market, equipped with adaptive rear axle air suspension.


BMW fans in China have two matching electric cars to choose from.

Price and manufacturing

The price of BMW i3 eDrive35L is 359 RMB (US$ 49,811) in 900 yuan, and it was launched in China in May 2022. The price of i4 is higher in the local market, starting at 429 yuan (US$ 59,499) in 900 yuan. On board2026 BMW 3 Series of BMW Neue Klasse PlatformBefore the arrival, BMW is unlikely to offer i3 cars on the international market.

The i3 sedan is produced in the BMW Group’s most productive manufacturing plant in China. The electric 3 series is produced in Lydia factory of BMW Brilliance Automobile Co., Ltd. Lydia is a district of Shenyang City. On the other hand, BMW i4 has been produced in the German factory with a history of 100 years since October 2021.

The last thought


After spending quite a long time on these two German electric cars, I found that I chose i4 because of its rear style and more aggressive styling. Indeed, the i3 is more practical in terms of interior space, larger windows and more comfortable rear seats. However, since my main purpose is autonomous driving, I would choose the M50 variant with dual motors if I had a choice, so I would choose i4 between the two.

The original Wu Bai concert was a hot search, and his words aroused the anger of other fans, threatening to let him leave the entertainment industry!

Speaking of Wu Bai, I believe everyone is no stranger. Many people have heard his songs, such as "Norwegian Forest" and "Sudden Self", etc., which have a very high playback volume and a very high singing rate. His unique singing style has also left a deep impression on many people. However, in this era of traffic-oriented, many people lament that those with strength have evaporated from the music circle.

Because of his unique singing style and body expressions, Wu Bai also had his own loyal fans. Maybe the fans were no longer young and had their own families. Some of them were not keen to help Wu Bai pursue the so-called status and awards in the music world.

Wu Bai’s words are simply direct satire of some singers, no strength only traffic, he bluntly said that some people have sung songs for a lifetime, people are very popular but not popular, even if they have been on Hunan Satellite TV with high domestic audience ratings, but their songs are still not popular, singing is not high, although he may be very hard, but there are still many people who do not know what he sang, what is more famous works, these words can be said to have caused a lot of controversy, and many people who eat melons also directly pointed the finger at Hua Chenyu, after all, Hua Chenyu is indeed on Hunan Satellite TV, and there is a lot of traffic, but aside from the traffic in terms of works, there is indeed no more successful works, some fans of Hua Chenyu must be unhappy Now, someone who thinks you are outdated is not qualified to evaluate Hua Chenyu, which is disrespectful to Hua Chenyu and threatens to ask him to leave the music industry.

However, in the current era of being eliminated if he was not careful, it was really not easy for Wu Bai to maintain his original intention. In the current consumer market that was dominated by interests, it was rare for Wu Bai to maintain his distinct performance style. Now, many so-called "singers" did not have any outstanding works, and they did not know who was being slapped in the face.

Responsible editor:

The drunken chengguan forcibly stopped the taxi to drive away the passengers, and his brother was severely beaten to dissuade him


    The city management officer who was detained and injured shouted: "Go out, I will settle your family." Photo courtesy of Chongqing Commercial Daily



    The brother who was beaten, provided by Chongqing Commercial Daily


    On the evening of February 10, the two urban management staff in Nanjimen, Yuzhong District, made trouble after drinking, stopped the passenger taxi, forcibly asked the passengers to get off, and asked the brother to take them to the destination first. The brother dissuaded, and actually invited a beating.


    At around 7:30 p.m. on the 10th, Mr. Zhao drove a Yu AT0472 taxi from Chaotianmen with two passengers to the vicinity of the 18th ladder. When the taxi arrived near the Jiefang West Road Chinese Herbal Medicine Market, two men suddenly stumbled out of the roadside and stopped the taxi.


    Mr. Zhao said that he was about to ask the two what they were doing when they opened the back door and shouted "get down, get down". The passenger surnamed Wei in the car did not agree to get off. Unexpectedly, after the two forcibly dragged Mr. Wei out, they went to catch Mr. Wei’s wife on the car.


    Mr. Wei said that the two were full of alcohol, and one sat on his wife. After the wife pushed the man away, the man went crazy and broke most of the hundreds of local eggs that Mr. Wei bought from the countryside.


    Seeing this scene, Mr. Zhao got out of the car to dissuade them. Mr. Zhao told the two that Mr. Wei and his wife would arrive at the station a few hundred meters away, and he could return immediately to pick them up. Unexpectedly, one of the men shouted, "I am the chengguan here, this is my territory, I am the master, you must pull us to Qixinggang first."


    Mr. Zhao continued to persuade, but the two men became angry and punched and kicked him. Mr. Zhao said that one of the men called four or five other men in the process and continued to beat him until he passed out.


    It is understood that after Mr. Wei called the police, the attackers dispersed, leaving only the two drunk men. The police arrived and took the two men to the Nanjimen police station for investigation, while Mr. Zhao was sent to the Southwest Hospital.


    That night, the reporter saw at the Nanjimen police station that the two men continued to go crazy in the detention room, and kept talking wildly. One of the short and thin men shouted: "I will go out in a while, and I will settle your house."


    Yesterday, the relevant person in charge of the Nanjimen Street Office confirmed that the two men suspected of beating the brother were indeed Li and Wang, municipal supervision staff in their area. The person in charge said that it is understood that the two men drank after get off work and made trouble after drinking. The Nanjimen police station is currently investigating the matter.


    The reporter learned from Southwest Hospital that the initial examination results of the injured brother Zhao were: head, face, left chest soft tissue contusion. The doctor said that Mr. Zhao needs to be hospitalized for further examination and treatment.


  Next page:The chengguan captain responded: The attacker is a temporary worker recruited


  According to another report by the Chongqing Times on February 12"Let me out, I’m the chengguan!" Two drunken men shouted aggressively at the Nanjimen police station after 10pm. Previously, the two stopped a taxi with passengers in the street and wanted to hit the "Overlord Taxi". After his brother Chen Dong and the passenger refused his request, the two invited three friends to beat his brother violently. At present, the Nanjimen police station has intervened in the investigation.


  Sit on the female passenger


    When Chen Dong drove to the gas station on Nanqu Road in Yuzhong District at around 8 o’clock last night, a couple waved to get on the bus and were about to reach the 18th ladder. Chen Dong drove them in the direction of Jiefang West Road. At that time, the road was a little slow and the speed was very slow. Suddenly, two men on the side of the road approached the door to stop the car, one directly opened the door and sat in the passenger seat, and the other began to pull the female passenger out of the car. After being rejected, he actually sat on the female passenger.


  Shouting "Nanjimen, we have the final say"


    At this time, the man in the back row grabbed the passenger and the couple, and the eggs carried by the female passenger were also broken. The man in the front row asked the brother to immediately drive the couple out of the car and send them to Qixinggang. Seeing that the two of them were drunk, Chen Dong made a concession and said to send the passengers to their destination first, and then come back to pick them up.


    However, the two refused to do it, shouting that they were nearby chengguan law enforcement officers: "We have the final say in Nanjimen!" When the two sides grabbed, the two men made a phone call.


  Invite 3 friends to beat up the brother passenger


    "In less than two minutes, three more people came!" Chen Dong said that after the three people arrived at the scene, they beat themselves indiscriminately. "At that time, the passengers were also beaten and forcibly pulled out of the car!"


    The passengers immediately called the police, and nearby citizens also surrounded them to prevent the two men from fleeing the scene. After the police arrived, they took the two to the Nanjimen police station.


  Still very arrogant in the detention cell


    At around 9:50 that night, reporters arrived at the Nanjimen police station. The two men were detained in the detention room, still very arrogant. They grabbed the railing and kept yelling: "Let me out, why lock me up! I am the chengguan!" and clamored to "kill the whole family" and other harsh words.


    The police said that the two men probably drank too much alcohol and asked them to sober up before investigating. As for the identities of the two men, the police said they were still investigating. It was not until around 11 p.m., when reporters left the scene, that the two men slowly quieted down.


    Yesterday, Chen Dong’s wife told reporters that the hospital had examined him and that he still vomited when he drank water and often felt dizzy. Chen’s wife said that the hospital required him to be hospitalized for observation, and that the dizziness of the head may be caused by congestion.


  Two male identities confirmed


  Is an urban management supervisor


    Yesterday afternoon, the reporter came to the chengguan detachment of Nanjimen Street. Captain Liang told the reporter that the two men were the chengguan supervisors they recruited (temporary workers recruited, not formal chengguan), one worked for a short time, and the other had about a year. As for the three people who helped beat people, Captain Liang said they were not their team members, but their friends.


    Captain Liang said that the two usually do a good job and did not expect such a thing to happen. But because they were off work at the time of the trouble, whether the two can continue to go to work depends on the investigation and handling of the public security organs. Captain Liang said: "If the investigation verifies that they have violated the relevant laws, they will be fired!" Chongqing Evening News (Chen Dong in the article is a pseudonym)

Editor in charge: Li Xiuwei

Andy Lau’s version of "Di Renjie" has characteristics, and Carina Lau’s diamond jewelry steals the show

        On the evening of the 24th, Tsui Hark, Andy Lau, Carina Lau, Li Bingbing, Deng Chao, Yang Shoucheng, Shi Nansheng, and others attended the charity premiere in Times Square. As the celebration on the main creators’ stage drew to a close, emotional fans broke through the defense and rushed onto the stage, and Hua Zai signed autographs for the other party without hesitation to resolve the crisis. 

        In the past, celebrities would have the phenomenon of "colliding shirts" when attending events, and in recent years, the phenomenon of "colliding shirts" in film and television works is also everywhere. There are different versions of Di Renjie in the TV series. Now that Andy Lau has once again interpreted this historical figure, it is inevitable that he has a mind set. In this regard, the director has given Hua Zai as much space as possible to put aside the existing image and play his own detective, which is unique.

        In the posters that have been exposed in the film, Liu Jialing’s version of Wu Zetian’s eyebrows have caused a lot of discussion in the community. The styling director Yu Jiaan revealed that the inspiration was based on Dunhuang murals, while the director Xu Ke said: "This is completely different from all the women’s makeup looks in the Tang Dynasty that the audience saw in the past. Only Wu Zetian has the strength and courage to try this kind of look and makeup, because she is unique." In this regard, the actor Liu Jialing is also very satisfied with her look.

        Carina put on 15 million sponsored diamond jewelry to steal the limelight, Leung Chaowei is filming in the mainland, Carina said that she will be concerned about it in her heart, revealing that she has contact every day. Mentioning that her friend Faye Wong often comes to Hong Kong to buy clothes, Carina said that she often goes to the mainland and can’t accompany each other, and will go to Beijing to support concerts later. In addition, when it comes to the same release, ask Andy if he thinks he is a strong competitor? He said he is not afraid of competition, thinking that there are different movies released every week, and everyone will be happy to receive 300 million at the box office.

Next page More wonderful pictures

"Oriental aesthetics" is a flower, but it can’t circle young people.

Cover map source network

Wherever Hua Xizi goes, it is all oriental aesthetics.

Since its establishment, Hua Xizi has fully integrated the elements of the national tide into the brand, and at the same time, taking advantage of the live broadcast room in Li Jiaqi, it has once become a model of the rise of the national tide brand.

But on the other hand, it frequently overturned on loose powder, cleansing oil and eye shadow. Hua Xizi’s oriental makeup gift box is still "crying" for many girls in the little red book. The ancient high-end Huaxizi, which is understood, seems to be lacking in modern high-end.

Interestingly, however, the sales of Hua Xizi are still very high.

Hua Xizi’s Success Password: Guofeng Marketing Meets Li Jiaqi.

Hua Xizi was founded in 2017. "Flower" means to raise makeup with flowers, and "Xizi" is named after Su Dongpo’s "Want to compare the West Lake with the West Lake, it is always appropriate to make light makeup and heavy makeup", and "Oriental makeup, raise makeup with flowers" is also the brand concept of Hua Xizi. It can be said that Hua Xizi is full of national style from name to concept, and the element of "Oriental women" is engraved in products and marketing.

For example, concentric lock lipstick, Shouwu eyebrow pencil and Songyan butterfly feather mascara … seem to add these beautiful national style prefixes, no matter what color number or model, as long as they are used, they are "the beauty of the East". In addition to the originality of the name, Hua Xizi integrated the national style elements and techniques such as "micro-carving" into the packaging design, and introduced carved lipstick, even combined with ceramics. It can be said that Hua Xizi’s positive innovation around the national style and clear brand positioning under a certain cultural label are really lacking in old domestic products such as Perfect Diary, Appropriate Herbal Medicine and Nature Hall.

At the same time, in the choice of spokespersons, from kiku, a "four thousand-year-old beauty", to Du Fu, a supermodel with an antique appearance, to Liu Shishi, who is gentle and classical in temperament, and Charlie, who is moderately superior to the national songs, everyone has just combined with "Oriental Aesthetics".

Not only are the products and spokespersons very "national style", Hua Xizi actively promotes more and more users to participate in the discussion of national style culture through marketing efforts, such as the discussion of national style topics such as "Charlie meets Hua Xizi", "Hua Xizi’s birds fly at the phoenix" and "Oriental Romance" initiated on the network platform, supplemented by online and offline national style advertisements, and the scenery is the same for a time.

As long as there is a "national style", is it "charming" enough? The answer may be yes.

According to a survey of more than 1,000 post-80s consumers in the first-tier to third-tier cities in China by Park Rui &Credamo, the minority circle that women are most concerned about has "national style". It can be seen that from the main consumer group of the younger generation to the women who are romantic about "national style until death", as a make-up brand, Hua Xizi chooses the right path, which will get twice the result with half the effort.

In addition, on the way of Hua Xizi’s rise, one person who has to be mentioned is Li Jiaqi. At the end of September 2019, Li Jiaqi was invited to become the chief recommender of Huaxizi, and deeply participated in its product research and development. Insiders of Huaxizi Company said, "Li Jiaqi said no, this product will not pass."

In Li Jiaqi’s public live broadcast, I also "bound" myself with Hua Xizi in numerous high-profile ways, such as: "I supervised them to polish the concentric lock lipstick last year", "Hua Xizi is getting better and better under the supervision of my Li Jiaqi" and so on.

According to institutional statistics, in 2020 alone, Hua Xizi appeared 77 times in the live broadcast room in Li Jiaqi. From the sales data, it took only 16 months for Huaxizi to go from a new beauty product that was difficult to enter the top 20 in Tmall sales in 2019 to a sales volume of more than 190 million yuan in 618 in 2020, ranking first in Tmall GMV.

Next, Huaxizi is still going smoothly. According to the data, in 2021, the highest monthly sales growth rate of Huaxizi reached 89.83%, and the single brand GMV exceeded 5.4 billion yuan, an increase of 80% over the previous year, making it the first local makeup brand. In overseas markets, Huaxizi has been sold to more than 200 countries and regions around the world, with a turnover of 14 million yuan, an increase of 286% over the previous year, pushing domestic products to the world.

The dilemma of Hua Xizi: neither high-end nor cheap.

As a new domestic brand, Huaxizi takes the people-friendly route in price, and the price is mainly 100-300 yuan, which also means that it does not belong to the category of high-end beauty cosmetics. It seems that Hua Xizi is also aware of this and doesn’t want to fight the price war any more, as can be seen from his "bad" behavior in this year’s double eleventh promotion.

Compared with other make-up brands, Hua Xizi only launched preferential activities such as "full dress plus gift", "buy 1 and enjoy 3" and "buy 1 and enjoy 7", and the preferential strength is not "double eleven" at all. In this regard, the relevant person in charge of Hua Xizi revealed: "Hua Xizi’s preferential strength in the traditional e-commerce promotion node has always been small, and the brand is still long-term and will not be excessively pursued.

Not only is he unwilling to lower the price, but Hua Xizi also wants to make a breakthrough in the unit price of customers. "Why can China brands only sell cheap prices? We want to break the price ceiling. " Fei Man, co-founder of Hua Xizi, said in an exclusive interview with the media that Hua Xizi must escape low-price competition if he wants to produce products with high creativity, high technology and high investment.

Hua Xizi’s practice of breaking the price ceiling first chose the Japanese market to practice. The price of Hua Xizi’s powder cake products in Japan is around 300 yuan, and the price directly catches up with Chanel’s cake products. In China, it is also trying to increase the unit price of customers on the basis of the price system that customers are used to. For example, 520 nodes launch concentric Qi Mei suits, and 618 and New Year Festival both launch Oriental Beauty dresses, with prices ranging from 520 to 1314. The unit price of customers is increased by combining products, but domestic customers do not pay the bill.

Relying on these gift boxes, Hua Xizi was "black and red" in the little red book. Many girls who received the gift boxes called "crying in the toilet". The point that everyone vomited was mainly in the exaggeration of formal design and no cost performance. The same amount would rather receive a high-end big-name single item.

Strangely, aside from the cost performance ratio, the gift box of oriental makeup is also a beautiful story about the national style, and the design inside and outside of the gift box is also close to the "national style". Why can this national style only poke the hearts of straight men, but it doesn’t work for girls?

Perhaps it is the user’s aesthetic fatigue, or it may be more rational. But for Hua Xizi, the premise of raising the price, as Fei Man, co-founder of Hua Xizi, said, is actually a product change. It is not enough to call it "high-end" simply because the price has increased or the packaging has become more exquisite.

There are two problems left over from history on the road of product innovation of Huaxizi. One is the lack of R&D investment. In order to achieve overtaking in corners, most domestic beauty brands choose the way of strong marketing investment to earn traffic, and quickly get out of the circle by creating online celebrity single products. Faced with numerous competitive pressures, Huaxizi naturally does not want to give up marketing traffic, which leads to the word-of-mouth waterloo for Huaxizi, who pays more attention to marketing than R&D; On the other hand, Huaxizi doesn’t have its own factory, so it is highly dependent on the foundry, and the foundry of Huaxizi also frequently appears "rollover" behavior. According to the information of Tianyanchi, the enterprises that Huaxizi has cooperated with for many times have been asked by the Market Supervision Administration twice to "take measures for rectification".

Although it is far from the "high-end" at present, it is actually a better way to enter the high-end market, because after several rounds of price increases, Huaxizi has already stepped out of the circle of parity, and the customer unit price of Huaxizi has risen to 150 yuan. In contrast, the customer unit price of Perfect Diary is distributed in the range of 50~70 yuan, which is really in the echelon of parity.

In China’s beauty market, there is still much room for the development of high-end products. For a long time, China’s beauty market has been occupied by foreign products, and high-end products are almost monopolized by international makeup brands such as Europe, America, Japan and South Korea, making it difficult for domestic beauty products to survive. Moreover, compared with international brands such as Dior, Saint Laurent and Lancome, which have been established for at least ten years, the domestic cosmetics brands with a short history, such as Hua Xizi, have lower strength in word of mouth, trust and cultural accumulation. However, the rise of the national tide has made users see that domestic products are not only a "substitute" for big brands, but even more cost-effective solutions are exported through product innovation, and product innovations are also emerging one after another. According to public data, Hua Xi Bio and Nature Hall.

Hua Xizi is actually changing. In early January, 2022, Hua Xizi announced that Villi Liang, the former chief technology officer of Huaxi Bio, would join his R&D team, and declared that he would invest 1 billion yuan in product innovation and basic research in the next five years. Prior to this, Hua Xizi built a number of research centers, including the Oriental Aesthetics and Space Innovation Center, with a total area of 6,000 square meters. This is an important measure for Hua Xizi to speed up the development of his own products.

Is Hua Xizi’s "Oriental Aesthetics" Reliable? The answer may still be related to whether its products can withstand the market test. Now, it seems that the direction of the national wind is actually correct, and it is also a "good agent" that is more suitable for Hua Xizi to form a unique recognition among many domestic brands of cosmetics. The reason for the gift box incident is actually that the behavior mode of emphasizing marketing and neglecting research and development makes Hua Xizi go more and more on the marketing road, resulting in the "beauty of the East" leaving only "the East" and the lack of aesthetic feeling.

But in the future, with the blessing of product innovation and the original user base, marketing ability and marketing resources of Huaxizi, I believe that it will eventually be able to embark on a road of its own high-end brand. At that time, the beauty of the East will really shine.END

References:

Zhao Wanli’s Research on Beauty Brand Innovation from the Perspective of National Tide Culture

Yang Xiaoman and Song Shaoyi, A Study on the Marketing Strategy of Guochao Beauty Brand under the Consumption Characteristics of Z Era —— Taking Hua Xizi as an Example.

Research on Communication Power "Research on Word-of-mouth Marketing Strategy of Huaxizi Based on 5T Theory"

Research on the Transformation and Development of Domestic Beauty Products —— Taking Hua Xizi as an Example by Business School of Chengdu University.

Box lunch finance "Hua Xizi’s Li Jiaqi Dependence"

Blue Media Exchange "How many more" Flower Xizi "can Li Jiaqi recreate"

Economic Observer Hua Xizi: "Abandoning" Li Jiaqi

Caught in a marketing siege, how long can Huaxizi bear the title of "Light of Domestic Products"? 》

See the column "Can the upstart makeup flower Xizi tear off the" online celebrity "label? 》

Xiangshan Technology "Fairy Brand Flower West Son, where is the future imagination?" 》

The latest central bank! Real estate stocks are soaring

A-shares rose in the afternoon, and northbound funds poured in at the end of the day; Hong Kong stocks surged in late trading, and the Hang Seng Technology Index rose more than 2%.

Specifically, the three major stock indexes bottomed out in early trading and rose in the afternoon. At the close, the Shanghai Composite Index rose 0.6% to 3,061.86 points, the Shenzhen Component Index rose 0.78% to 9,933.02 points, the Growth Enterprise Market Index rose 0.58% to 1,961.35 points, and the Beizheng 50 Index fell 2.78%. The total turnover of the two cities was 824.2 billion yuan, a decrease of more than 50 billion yuan compared with yesterday; Northbound funds ran into the market in the afternoon, and the net purchase for the whole day exceeded 5 billion yuan.

Nearly 4200 shares in the two cities are floating red, and the automobile industry stocks are active. China Automobile, Huayang Group and Dolly Technology have daily limit; The concept of driverless driving is bright, and Wanji Technology and Yitong Technology have daily limit; The pharmaceutical sector is strong,AoiA pharmaceutical industry, Guangdong Wannianqing, guilin sanjin, Tonghua Jinma and other daily limit; The real estate sector has risen, and Dalong Real Estate has four boards; The concept of consumer electronics is active, Weishi Electronics has gained 3 consecutive boards, and hivi Technology and Shiyida have daily limit for two consecutive days; The concept of short play games plunged sharply, with shares in Haikan and Baina dropping by over 10%, but Gravity Media still went against the daily limit and won 6 consecutive boards. In addition, Kunbo Seiko, a new share of the North Exchange listed today, rose 244.5% to 67.1 yuan, with the highest intraday rise of more than 350%.

Hong Kong stocks rose rapidly in late trading, with the Hang Seng Index rising by more than 1% and the Hang Seng Technology Index rising by more than 2%. At the close, the Hang Seng Index rose 0.99% to 17,910.84 points, and the Hang Seng Science and Technology Index rose 2.17% to 4,117.12 points. In terms of individual stocks, Country Garden rose by 23.5%, Longhu Group rose by over 13%, Country Garden services rose by over 12%, Baidu Group and Xpeng Motors rose by over 6%, and Ctrip Group rose by nearly 5%.

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The real estate sector is higher

The real estate sector rose in intraday trading. At the close, Jinke shares and Dalong Real Estate had daily limit, Wantong development approached daily limit, Rong Sheng development rose over 6%, and gemdale rose nearly 5%. It is worth noting that Dalong Real Estate has been trading daily for four consecutive trading days.

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In the news, yesterday, Shenzhen Housing and Urban-Rural Development Bureau issued a notice to adjust the standard of ordinary housing that enjoys preferential policies, and adjusted the standard of ordinary housing that enjoys preferential policies to: the floor area ratio of residential buildings is 1.0 and above, and the construction area of a single housing set is less than or equal to 120 square meters or the construction area of a single housing set is less than or equal to 144 square meters. In addition, from November 23, Shenzhen adjusted the minimum down payment ratio for second homes. The minimum down payment ratio of individual housing loans for two sets of housing is uniformly adjusted from 70% for ordinary housing and 80% for non-ordinary housing to 40%.

Analysts said that this adjustment has lowered the threshold for residents to purchase two houses, which is conducive to better meeting the demand for rigid and improved housing.

Guojin Securities pointed out that Shenzhen, on the demand side, relaxed the standard for identifying ordinary houses and lowered the down payment ratio of two sets, releasing a positive signal. At present, there is still room for relaxation in first-tier cities, and it is expected that supportive policies such as relaxing the purchase restriction in outer suburbs will be introduced in the future. The central financial work conference on the supply side has laid the tone, and financial support for real estate is ready to go, which can prevent and resolve the credit risk of the industry and repair market confidence in the short term. Supply and demand policies are working together and the industry is expected to stabilize.

In addition, on November 23, the Shanghai headquarters of the People’s Bank of China announced that the Shanghai headquarters of the People’s Bank of China, the Shanghai Supervision Bureau of the General Administration of Financial Supervision, the Shanghai Securities Regulatory Bureau, the Shanghai Local Financial Supervision Bureau and the Shanghai Municipal Science and Technology Commission jointly held a forum on financial institutions on November 21.The meeting demanded that financial institutions should implement the "16 Financial Articles" of real estate, adhere to the "two unwavering" and meet the reasonable financing needs of real estate enterprises with different ownership equally. For the normal operation of real estate enterprises, they will not hesitate to lend, draw loans or cut off loans. Continue to make good use of the "second arrow" to support private real estate enterprises to issue bonds for financing. Support real estate enterprises to raise funds through reasonable equity in the capital market. Cooperate with local governments to do a good job in real estate regulation and control, better support rigid and improved housing demand, increase efforts to support the construction of "three major projects" such as affordable housing, and promote the construction of a new model of real estate development. Financial institutions should follow the principles of marketization and rule of law, and cooperate with local governments to steadily resolve local debt risks.

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Auto industry chain stocks are active.

Automobile industry chain stocks rose sharply. At the close, the daily limit of "20cm" of China Automobile Co., Ltd., Huayang Variable Speed rose by nearly 16%, Hengshuai shares rose by nearly 14%, and far east drive, Huayang Group, dongan power and Dolly Technology rose by daily limit.

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The concept of driverless driving is eye-catching. Wanji Technology, Yutong Technology, Yongxin Optics and other daily limit, both Shengdian and Tianmai Technology rose more than 6%.

In the news, recently, the Equipment Industry Division I of the Ministry of Industry and Information Technology, the Traffic Management Bureau of the Ministry of Public Security, the Urban Construction Department of the Ministry of Housing and Urban-Rural Development, and the Science and Technology Department of the Ministry of Transport organized the publicity of the pilot policy of intelligent networked vehicle access and road access by video, deeply analyzed the industrial development situation, interpreted the requirements of the pilot content in detail, and deployed the pilot declaration, organization and implementation. Xuan Guan stressed that all parties concerned should accurately grasp the pilot positioning and do a solid job in capacity building and preparation. Automobile production enterprises should strictly implement the main responsibility of product safety, industry organizations and institutions should guide the industry to form a consensus, speed up the improvement of inspection and testing capacity building, and government departments of vehicle operation cities should do a good job in pilot safety management and support.

A few days ago, the Ministry of Industry and Information Technology and other four departments jointly issued a notice to deploy and carry out the pilot work of intelligent networked vehicles’ access and road traffic. Generally, L3 and L4 intelligent networked vehicles with mass production conditions are required to carry out the pilot work in a limited area.

Guohai Securities said that the pilot car is an intelligent networked car with mass production conditions and high-level self-driving. The notification subject has been drafted from two departments to four departments, and the state has paid more attention to the commercialization of high-level intelligent driving. It is expected that the follow-up policies will continue to be favorable; At present, there are higher requirements for vehicle manufacturers and pilot cities, but cities with corresponding infrastructure in the early stage are more likely to be approved. Compared with the previous L3 pilot, most of them are local areas, this pilot implementation is more universal. It is optimistic that the restrictions will be gradually relaxed with the accumulation of construction experience, and the popularization process of high-level intelligent driving will be accelerated.

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The pharmaceutical sector broke out.

The pharmaceutical sector has a strong trend today. At the close, the trading limit of "30cm" for Aoyi Pharmaceutical, "20cm" for Yuewanqing Pharmaceutical, and over 17% for Datang Pharmaceutical, as well as the trading limits of guilin sanjin, Tonghua Jinma, Lianhuan Pharmaceutical and Sihuan Bio. It is worth noting that Sihuan Bio has been trading daily for two consecutive days.

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In the news, Mi Feng, spokesperson of National Health Commission and deputy director of the Propaganda Department, said at the press conference a few days ago that with the continuous winter in various places, respiratory diseases have entered the high-incidence season, and various respiratory diseases are intertwined.

Wang Dayan, director of the National Influenza Center of the Institute of Virology, China CDC, said that the influenza epidemic season in winter and spring in all parts of China is usually from the middle and late October of each year to the middle and early March of the following year, and generally reaches its peak around January.

The recent national influenza surveillance data show that the influenza activity in southern and northern provinces of China continues to rise, with the southern provinces higher than the northern provinces, and all regions are gradually entering the influenza epidemic season in winter and spring. The most popular influenza virus is subtype A H3N2, followed by type B Victoria influenza virus.

Everbright Securities recently pointed out that the recent rising trend of respiratory infectious diseases is obvious, which may lead to the increase of public and market attention, thus driving the growth of demand around influenza, including influenza vaccine, virus detection and cold medicine, and bringing new catalysis to the performance growth of related enterprises.?

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The concept of short play game has fallen back.

The concept of short play game dropped sharply today. At the close, Haikan shares and Baina shares fell by more than 11%, Longyun shares approached the limit, and Tang De Film and Television and Palm Reading Technology fell by more than 8%, but Gravitation Media won six consecutive boards against the daily limit.

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Haikan shares rose nearly 40% in the previous two days. The company issued a risk warning last night, saying that recently, the company was concerned that some media listed the company as a short-play game concept stock. I would like to solemnly remind you that the company has not launched the interactive game business yet. At present, the company’s mini-drama project is still in the initial stage of trial operation, and has not yet formed large-scale income, which is not expected to have a significant impact on the company’s recent production and operation.

Baina Seong-Il Cheon suggested that the company and Big Fish Kuaiyou jointly produced a full-length live-action interactive video game "Hidden Detective", which was exclusively released by bilibili Games, and is currently in the internal testing and approval stage. At present, the version number has not been obtained, and the specific online time has not yet been determined. "Hidden Detective" is a live-action full-video video game with a suspense theme. The overall investment cost is low, and the company holds 30% of the investment share of the game. It is expected that the launch of the game will not have a significant impact on the company’s production and operation.

Gravitation Media reminded us again last night that the company was concerned that some media listed the company as a paid concept stock of vibrato short video. At present, the company’s main business has not yet involved the short video payment service of vibrato. At the same time, the company is concerned that the market regards the company as a short drama concept stock, but this year the company has not launched short drama business, and there is no income related to short drama business. In addition, the company has not found any media reports, market rumors or hot concept issues that may or have had an impact on the stock trading price of listed companies.

More than 150 industry guests gathered in Qingdao, Shandong Province to exchange experience in the integration of express delivery industry and manufacturing industry.

  Zhongxin. com, Qingdao, December 19 (Hu Yaojie, Zhang Xiaopeng) The on-site meeting on the integration and development of express delivery industry and manufacturing industry was held in jiaozhou city, Shandong Province on the 19th. This conference attracted more than 150 industry guests, including representatives from the headquarters of express delivery brands in China, to discuss the integrated development of express delivery industry and manufacturing industry in China, and to exchange and share their working experience.

The on-site meeting of the integration of express delivery industry and manufacturing industry was held in Qingdao, Shandong Province. Zhang Xiaopeng

  At the meeting, He Hailin, deputy director of the Operation Monitoring and Coordination Bureau of the Ministry of Industry and Information Technology of China, said that the logistics industry is the blood of the smooth operation of the manufacturing industry, and the express delivery industry, as an important component of the logistics industry, is the foundation for the high-quality development of the manufacturing industry. Focusing on the integrated development and sustainable development of the two industries, the State Post Bureau and the Ministry of Industry and Information Technology have carried out many explorations and practices in recent years, resulting in the first batch of pilot pioneer areas and typical projects, which provide an important impetus for deepening reform and promoting a higher level of integration. He Hailin said that in the future, they will rely on relevant think tanks to dig deep into typical cases and sort out more experience models that can be used for reference and sharing.

  According to Guo Xiaozhong, member of the Standing Committee of Jiaozhou Municipal Committee and deputy mayor, the integration of the two industries is an important way to enhance the core competitiveness of manufacturing industry, cultivate modern industrial system and achieve high-quality development. When sharing his experience, Guo Xiaozhong said that jiaozhou city continued to promote the deep integration of the two industries by deepening business association, chain extension and technology penetration, releasing new space for industrial transformation and building new advantages in industrial competition. In the future, jiaozhou city will speed up the construction of a number of national-level typical projects for the integration of the two industries, cultivate a number of new formats and models, form a number of replicable and scalable experiences, and provide a "Jiaozhou Plan" for the development of the integration of the two industries nationwide.

The conference attracted more than 150 industry guests, including representatives from the headquarters of various express brands in China. Zhang Xiaopeng

  Jiang Yulong, head of the cold chain medicine business of Jiangsu Jingxundi Supply Chain Management Co., Ltd., said that they have been integrated into the manufacturing fields such as medicine and automobile, and optimized the express logistics services such as inbound logistics, warehouse distribution integration and order distribution, helping manufacturing enterprises to reconstruct the circulation system, optimize business processes, improve logistics efficiency and reduce operating costs, and achieved positive results. He believes that there is great potential for the integration and development of the two industries. In the future, they will continue to promote express logistics solutions to more industries.

  At the meeting, the State Post Bureau and the Ministry of Industry and Information Technology announced the list of "Pilot Zone for the Integration Development of Express Industry and Manufacturing Industry" and "Typical Project for the Deep Integration of Express Industry and Manufacturing Industry", among which jiaozhou city was selected as "Pilot Zone for the Integration Development of Express Industry and Manufacturing Industry".

  It is reported that this on-the-spot meeting is jointly sponsored by the State Post Bureau and the Ministry of Industry and Information Technology, aiming at building a platform to exchange the experience of typical projects and pilot pioneering areas for the integration of express delivery industry and manufacturing industry, pushing the integration of the two industries into a new stage and making new breakthroughs, and making industry contributions to better serving the economic and social development of China and helping the new development pattern. (End)