# Tell the truth # China history: a long and rich cultural heritage.

China, a country with a long history of 5,000 years, is famous for its profound cultural and historical heritage. From ancient Oracle Bone Inscriptions and bronzes, to a hundred schools of thought contending during the Spring and Autumn Period and the Warring States Period, and then to Qin Shihuang’s unification of the six countries, the history of China is like a colorful picture, showing the wisdom, courage and determination of the people of China.

In ancient times, China was famous for its prosperous commerce, agriculture and handicrafts. Oracle Bone Inscriptions and bronzes in Shang Dynasty, as well as a hundred schools of thought contended during the Spring and Autumn Period and the Warring States Period, are all bright pearls in the history of China. These achievements of civilization not only have a far-reaching impact on China, but also have made important contributions to the development of world civilization.

After Qin Shihuang unified the six countries, the history of China entered a feudal society. During this period, China’s politics, economy, culture and science and technology have made great progress. Great projects such as the Great Wall, the Grand Canal and the Terracotta Warriors were all initiated by Qin Shihuang, which fully demonstrated the diligence and wisdom of the people of China.

The Tang and Song Dynasties was another peak in the history of China. The prosperity and cultural prosperity of the Tang Dynasty, and the development of science, technology and commerce in the Song Dynasty have all contributed a lot to the history of China. Poetry of Tang and Song Dynasties is a cultural treasure of this period, and it is still praised by people.

After entering modern times, China experienced many wars and turbulence. However, the people of China have never given up their pursuit of a better life. In the War of Resistance against Japan, the people of China resisted the Japanese invaders and defended their homeland with perseverance. After the founding of New China, China began the road of reconstruction and development. Today, China has become the second largest economy in the world, and people’s living standards have been greatly improved.

Looking back at the history of China, we can’t help being proud of the wisdom, courage and determination of the people of China. The long and rich history of China is not only reflected in the ancient civilization heritage, but also in the tenacious resistance and unremitting efforts of the people of China in various periods.

Looking ahead, we believe that China will continue to maintain its historical and cultural heritage and innovation. In the new era, the people of China will continue to carry forward their fine traditions and spiritual qualities and work hard to realize the Chinese dream of the great rejuvenation of the Chinese nation.

To sum up, the history of China is a great epic full of wisdom, courage and determination. It is not only the precious wealth of China people, but also the common heritage of all mankind. Through in-depth study and understanding of the history of China, we can better understand the spiritual world and values of the people of China, and at the same time, we can better appreciate and inherit this great cultural heritage.

At 23: 30 pm Beijing time on October 29th, the 10th round of the 2023-24 Premier League ushered in the first Manchester City Derby of this season, and Manchester United played against Manchester City at Old Trafford Stadium. In the first half, Hoyle pulled Rodley down and sent a penalty, and Harland took the penalty and hit it; In the second half, Harland scored twice with another goal, and before the end, he assisted Foton to seal the victory. Onana made many dives in the audience. In the end, Manchester City beat Manchester United 3-0 away.

This game is the 191st Manchester City Derby in history. Before the game, a series of activities were held at Old Trafford Stadium to commemorate the legendary Sir Bobby Charlton.

In the second minute, Manchester United stole the ball in midfield, and McTominay took the ball to the front of the penalty area and shot it with his left foot. The ball was not strong enough for Edersen. In the 8th minute, Rodley in the frontcourt hoisted the ball into the right side of the penalty area, Walker put it in front of the baseline and knocked the ball across the middle. Foden’s header was saved by Onana.

In the 12th minute, Grali took the ball to the left side of the penalty area, but he passed it back to his opponent in an inverted triangle. Hoyle took the ball and pushed it forward. Unfortunately, his teammates responded too slowly, and the fast break turned into a sports war. In the 15th minute, Foton sent a straight plug from the midfield, and Onana rushed out of the penalty area to clear the ball before Harland did.

In the 20th minute, Manchester City kicked the left tactical corner, Grali grabbed the ball from the right side of the restricted area and shot the far corner, and Onana saved the ball.In the 26th minute, Manchester City won a free kick in the frontcourt, and the ball was hoisted into the penalty area. Rodley, who was fighting for the landing point, was pulled down by Hoyle, and the referee awarded a penalty after watching VAR.

The penalty was taken by Harland, who shot his left foot low in the lower right corner of the goal and tricked Onana into scoring the ball. Manchester City led Manchester United 1-0.

In the 31st minute, Manchester City made a mistake in the frontcourt return, and Hoyle got the ball and got a half-single-handed chance. After he passed the goalkeeper, he didn’t have an angle to shoot, and then he crossed the middle. Unfortunately, B shot high from a small angle.

In the 36th minute, Manchester City made a cross from the right in the frontcourt. Maguire’s header in the penalty area was on Dallot, and he was almost attacked by Grali. In the 37th minute, Manchester City got a free kick from the left outside the penalty area, and Alvarez shot directly, and Onana saved the ball.

In the 45th minute, Manchester United made a long pass from the right side of the midfield. At the top of the arc, McTominay stopped the ball and turned to volley. Edersen saved the ball with one hand. In the 45th+4th minute, Seat B made a forward pass on the left baseline of the restricted area, and Harland headed Taishan in the small restricted area, and Onana flew to dedicate himself. At the end of the first half, Manchester City temporarily took the lead.

In the second half, Yi Bian fought again. In the 48th minute, B Fei received a tactical corner kick in front of the penalty area and made a long shot. Edersen saved the ball. In the 56th minute, Grali took the ball to the far corner from the left side of the restricted area, and Onana saved the ball sideways.In the 50th minute, the B-seat caught the ball and came to the bottom line on the left side of the penalty area. Harland in the middle headed the goal. This time, Onana had no choice. Manchester City led Manchester United 2-0.

In the 58th minute, Alvarez directly blocked the left side of the restricted area at the top of the arc, and Grali made a small-angle volley, and the ball missed the far post. In the 66th minute, Seat B shot with his left foot in front of the penalty area, and Onana hugged the ball. In the 69th minute, Rachford moved forward into the restricted area, and after receiving a long pass from the midfield, he shot low from a far corner at a small angle, and the ball missed slightly.

In the 71st minute, Grali sent a straight plug in the frontcourt, and Harland caught the ball to form a single knife. His volley on the left side of the restricted area was blocked by the attacking Onana. A minute later, Lindelov and Onana’s continuous mistakes almost gave Manchester City a goal.

In the 80th minute, Rodley took the ball and made a long-range shot in front of the restricted area. Onana saved the ball sideways, Harland got the ball on the left side of the restricted area and then passed it horizontally. Foden in the middle of the road easily shoveled the empty net and Manchester City led Manchester United 3-0.

In the 82nd minute, Manchester City made a cross from the left side of the penalty area. Before the penalty spot, Foden turned his back and hit the door, and the ball only missed a little.

In the end, the whole game ended and Manchester City beat Manchester United 3-0.

From 2012 to 2021, the share of local skin care increased first and then decreased, and the share of local makeup increased by nearly 14pcts； in ten years; At present, the channel and media dividends have faded, local high-quality leading brands have increased investment in research and development, product strength has increased, and high-end has quietly advanced; At the same time, local brands have a deeper understanding of domestic channels and marketing, and local brands have diverted to international high-end brands, and their overall share has entered the bottom area, and their future promotion is expected.

▍ China skin care market: the share of local brands rises first and then falls; At present, the local leading brands are diverging from international high-end brands, and their share is at the bottom.

2012-2021: The share of local skin care increased from 24.8% in 2012 to 34.3% in 2018, and then fell back to 27.7% in 2021; The share of French brands has increased from stable (14% ~ 15% in 2012-2018) to 22.1% in 2021, which is closely related to the strong product strength of French brands and their advantages in sensitive repair and anti-aging. Korean brand share rose first and then stabilized, from 1.2% to 4.5% in 2012-2016, then the mass line weakened but the high-end line increased, and the overall share was stable. Since 2022, many factors such as marketing, channels and local epidemic have caused many changes in the trend. Among them, the local leading companies are becoming increasingly high-end, and the diversion of overseas high-end brands is expected to drive the local share to the bottom.

▍ China makeup market: the share of local brands has been promoted to the leading position, and the high-end has been quietly promoted.

2012-2021: The share of local cosmetics increased from 15.0% to 28.8%, and increased by nearly 14pcts； in 10 years; The share of American makeup decreased from 33.8% to 16.2%, a decrease of 17.6pcts；; After 2016, the share of French make-up increased to 30%+,which is closely related to its advantages in brand heritage, fashion leading and product strength. The share of Korean makeup increased from 7.0% in 2012 to 11.7% in 2016, and then decreased to 8.3% in 2021. Local make-up brands have changed significantly since 2021H2: 1) From fashionable color products (lipstick, eye shadow, etc.) to technical foundation (liquid foundation, etc.), from flow play to brand building; 2) Increase R&D investment, rely on cultural confidence, and strive to catch up with international brands in some sub-categories and product series.

▍ The channel and media dividends faded, and local brands increased investment in R&D, returned to product strength and accumulated brand strength.

Channel change: from 2001 to 2010, CS stores, supermarkets and other brands gave birth to beauty channels; In 2011-2015, the offline was good, the online rose, and the brand enjoyed a double-line bonus; In 2016-2021H, international brands increased rapidly, and new brands emerged; Since 2021H, channel and media dividends have subsided.

Marketing change: from celebrity endorsement to multidimensional grass planting, from big-screen advertising to content marketing and value recognition.

Advanced R&D: In recent years, the brand of skin care of pharmaceutical origin has performed outstandingly, from "medicine" to "makeup", with better quality control and efficacy; Local brands such as Polaiya/Betani/Huaxi /PMPM gather head R&D talents at home and abroad; Synthetic biotechnology promotes the innovation iteration of beauty raw materials, local raw material enterprises flourish, and the curtain of domestic substitution of raw materials opens.

▍ Risk factors:

Discount promotion of international brands suppresses local brands; The relationship between beauty brands and e-commerce platforms is unbalanced; It takes time to accumulate significant results in R&D investment; Scattered epidemic situation repeatedly affects the demand and sales of beauty; Policy supervision strictly affects the growth rate of the industry; The speed and range of domestic substitution of raw materials may not meet expectations.

▍ Investment suggestion:

As a typical optional consumer product, beauty cosmetics have both efficacy and spiritual attributes, with efficacy depending on technology and spirit relying on culture. Local brands increase investment in R&D, and product strength is quietly improved; At the same time, we have a deeper understanding of local channels and marketing. It is expected that the share of high-end and ultra-high-end will increase in the future, which will drive the overall share to rebound. At the present stage of fading dividends and full competition, strong marketing, channels, operational capabilities and sustained high R&D investment are indispensable.

This article comes from financial circles.

"Hello everyone, I am Wu Yinping, and I am also familiar with the second aunt who are familiar with through WeChat voice." Recently, at the scene of the spiritual civilization construction work conference in Pudong New District in 2022, Xiao Bu met with Aunt Wu for the first time. She still spoke Shanghai dialect, and her tone was still kind.

During this epidemic, Aunt Wu told his relatives and friends about his experience from infection with new crown pneumonia to recovery. It is this voice that shows the spiritual character of an old party member, community grass -roots workers and Shanghai citizens, and has gained the public’s praise. Listening to the experience of her memories can still be infected by her positive energy.

Aunt Wu is a resident of the north community in the streets of Xincun Village, Hudong, and a 28 -year -old party member. Since 1998, she has been a civil affairs cadre in the community for 10 years. After retiring in 2007, she returned to the North Community where she lived.

"Our community is very large, with 95 gate buildings, and more than 5,000 residents. In March, the Shanghai epidemic broke out. I think I was a party member and should stand up and guard everyone’s safety." In this round of epidemic The earliest became one of the areas of the central risk area. Aunt Wu felt that she was responsible and rushed to the front line of resistance. At the beginning, she cooperated with the residential committee to do the population statistics of the community, and the number of people came to the family. Reporting to the neighborhood committee at 6 am, sometimes cooperating with doctors for nucleic acid sampling, and always busy until 11 pm.

In early April, Aunt Wu began to feel uncomfortable and a little fever, and he stopped volunteer service. "Later, two bars were measured by the antigen. In fact, I was a little scared at that time. It’s uncomfortable, headache, muscle soreness, especially the dry throat, and the feeling of the pills can’t swallow. "Aunt Wu recalled that at about 12 noon on April 16, she received a call from the illness and control department and was notified to be diagnosed with positive. "Since the policy is regulated, I am a party member, so I will take the lead in obeying the policy and pack the wash products and prepare for transfer."

In the voice of Aunt Wu, who was circulating on the Internet, she revealed what she had seen and heard in the square cabin, especially the living conditions, medical volunteer services, etc. "In the square cabin," big white ‘, volunteers, volunteers, volunteers, volunteers, volunteers, volunteers. They are all very good. They often encourage me to eat good meals and take a walk. These words sound very warm. Although people are in the square cabin, medical supplies are guaranteed, and they have egg milk every day. . "Aunt Wu felt that he had the responsibility to tell the real situation, and hoped that everyone would not panic.

At the stage where the epidemic prevention and control are the most vigorous, Aunt Wu’s remarks convey an optimistic and positive attitude, giving everyone the courage and strength to face difficulties. In the square cabin, she was not idle. "Although I can’t do heavy work, I can do some relaxed work and serve everyone." During that time, Aunt Wu got up to clean the floor where he lived. When they met some older patients, they helped them burn water. When you take the meal, you also take the handle and send the box lunch to the eighty -year -old man.

On April 22, Aunt Wu went home and was warmly welcomed by community cadres and residents. "After I came back, I found that everyone lived in an orderly manner, and my heart was much easier." After home health monitoring, Aunt Wu returned to the community volunteer post on May 1st. " Help and care, I want to pass them out and let more people feel it. "

In the next day, Aunt Wu will help the corridor spray disinfection water every day, and shares the positive energy to the WeChat group of the corridor. As the situation of epidemic prevention continues to improve, the demand for epidemic prevention in the community is turned on to conduct regular antigen detection. Aunt Wu is busy helping residents who have been old and without mobile phones upload test results … After more than two months of hard work, life returns to the right track. Everyone laughed.

On June 1st, Aunt Wu went out early in the morning. She first turned around in her community, and then went to the place where she often went to the surrounding herself. "It’s the same, there is nothing special." Aunt Wu regained his familiar feeling, and he returned as usual.

Aunt Wu said that under her square cabin, many people left a message saying that she was greatly moved by her optimism. She believes that, in fact, the hard work of ordinary people’s hard work and watching is the background and bright color of the civilization of the city in Shanghai. "This epidemic, Shanghai has been survived. I believe that our Shanghai will get better and better!"

Text: Huang Jing

Photography: Huang Riyue

Edit: Zhu Shengxia