Who will guard the "smiling elf" in the water when the corpse is cut open and the prisoner is blind?

  BEIJING, Nov. 8 (Sweet Dong Hanyang) A few days ago, a finless porpoise was floated in Dongting Lake, Yueyang, Hunan Province, with a 20-cm incision on its belly surface and two bricks falling from its tail with a rope. The staff decided that the finless porpoise was either killed and dumped.

  In the spring of 2012, there was a shocking death of finless porpoises in Dongting Lake, and a total of 12 finless porpoises died.

  The finless porpoise is known as the "natural smiling spirit". However, the data shows that as of July 2018, the number of finless porpoises is only about 1012, which is less than 60% of that of giant pandas. Now, another "spirit" has disappeared.

  "70% of the world is covered by water, and our planet is a blue planet." Behind this well-known saying, more than 200,000 species of aquatic animals around the world continue to face survival crisis. Who is the chief culprit of the crisis?

Data map: finless porpoise.

Data map: finless porpoise.

  Suspect number one: human

  M.O.: Hunting, slaughtering or keeping in captivity

  The 2009 documentary "Dolphin Bay" exposed the human who laid hands on dolphins to make money. It is reported that every dolphin caught can sell for up to $150,000.

  However, the blood in Dolphin Bay "can’t wake people who pretend to sleep". In 2019, the Japanese government officially withdrew from the International Whaling Commission (IWC) and restarted the commercial whaling activities suspended for 31 years.

  In September, 2019, fishermen’s fishing boats in Taiji Town, Wakayama set sail again. The hunt will last until April 2020.

  Statistics show that during this time of year, fishermen in Taiji Town will kill 2,000 to 3,000 dolphins. However, scientists have said that dolphin meat is not excellent in taste and nutritional value, and even its mercury content is still high, which is not good for health.

  The hunter’s hand extends not only to the dolphins.

  In 2014, three men and women stole 10,375 eggs from the Mexican turtle reserve, which has long been listed as an endangered animal.

  In 2018, a "whale prison" appeared in the Russian Far East, where 90 beluga whales and 11 killer whales were imprisoned, of which 13 beluga whales were under one year old. Because of human imprisonment, killer whales that could have lived to be 100 years old in nature, most of them can’t live to be 30 years old in captivity.

  At present, the Russian prosecutor has filed a criminal case against the relevant personnel for "illegal fishing of aquatic biological resources", and the whales in the "whale prison" will be released in three batches.

  In October 2019, the staff of the protection agency "Dolphin Project" also discovered two dolphins that had been kept in captivity for 15 years in Bali and were badly abused. Because dolphins excrete a lot, the swimming pool in which they are kept is like a "toilet bowl". In order to decontaminate, the hotel adds a lot of chlorine to the water.

  Among them, the dolphin named Deva was obviously insane, and another dolphin, Johnny, was blind.

  Fortunately, with the help of the staff of the Dolphin Project, they will regain their freedom and return to the sea.

  Suspect number two: plastic

  Modus operandi: Good at "camouflage" and easy to be eaten by animals.

  In Sardinia, Italy, the body of a pregnant sperm whale was washed ashore. In its belly, plastic garbage weighing 22 kilograms was found.

  Marianne, a dugong cub from online celebrity, Thailand, died of illness. Officials say it has a small amount of plastic garbage in its stomach.

  There are nearly 30 undigested plastic bags and other plastic wastes in the stomach of the stranded whale carcass in Norway.

  Plastic fibers have also been found in the stomachs of crabs in Thames, England. They may have accidentally eaten balloons and sanitary napkins … …

  Plastic seems to be the terrible "number one killer" in the water. According to statistics, 90% of marine garbage found on the global coastline is related to plastic products. Bottles, straws and food packaging have become "stains" floating in the ocean.

  Because most animals can’t tell plastic garbage from food, every year, 34% of leatherback turtles die by mistake and swallow plastic bags as jellyfish. And some fish are easily attracted by the smell of dimethyl sulfide emitted by plastic soaked for a long time, and mistakenly regard it as prey.

  The allen macarthur Foundation of the United Kingdom has predicted that by 2050, the weight of plastic waste in the ocean will catch up with the weight of marine life. What is even more frightening is that plastics cannot be completely degraded in seawater.

  Suspect number three: noise

  M.O.: Interfering with the echolocation system, causing a "suicide wave" of whales.

  On December 8, 2014, six or seven sperm whales lay motionless on the shore of Paarala Sea Beach in York Peninsula, South Australia.

  The locals said, "I think it’s too late to save them. At 8 o’clock in the morning, one of them was still wagging its tail, but now it’s not moving … …”

  According to reports, these whales were disturbed by sonar and disoriented before being washed ashore.

  However, this is not a case. Noise has become a major suspect in killing them.

  In 2009, nine 12-meter-long sperm whales ran aground on the beach in Puglia, Italy, and five of them died, which may be caused by the noise of military exercises or the exploration of seabed deposits.

  In July 2002, 66 pilot whales ran aground in Cape Cod Snow, Massachusetts, USA, for the same reason as sonar experiments.

  In May 1996, 14 swordsmen whales ran aground on the Greek coast, which is believed to be related to a NATO exercise of the US military … …

  Coled, deputy director of the French La Rochelle Marine Mammal Research Center, once pointed out that the acoustic waves emitted by the sonar and echo sounders of warships and the noise of underwater explosions will cause the echo positioning system of whales to be disordered, which is the main reason why whales collectively rushed to the beach.

  Animals can’t speak, who will speak for them?

  Who is chasing these natural "spirits" and creating one tragedy after another?

  In order to protect human partners, many countries and regions have been acting.

  China, Britain, the Netherlands and other countries and regions have successively issued plastic restrictions;

  Canada has specially set up a coastal guard to protect the marine environment;

  The United Nations has adopted relevant resolutions, proposing that the underwater noise generated by human activities … …

Data Map: A poster created by Christian Waters. On the poster, you can see that the turtle's shell is hollowed out, its body is full of garbage, the sea lion is suffocated by a plastic garbage bag, and the sea fish suffocates after swallowing fine particles.

  Data Map: A poster created by Christian Waters. On the poster, you can see that the turtle’s shell is hollowed out, its body is full of garbage, the sea lion is suffocated by a plastic garbage bag, and the sea fish suffocates after swallowing fine particles. Image source: WWF website.

  Documentary director rob stewart has witnessed the bloody scene of illegal whaling, and has since stopped aiming at the dreamy underwater world. Many of the information he photographed on the impact of illegal shark fin trading, after being made public, directly promoted the process of the Costa Rican government’s introduction of relevant laws.

  Christian Waters, an advertising designer, saw that there was a lot of garbage left on the beautiful beach, so he began to study the influence of marine garbage on animals, and finally created a public service advertisement, which was promoted by the World Wide Fund for Nature (WWF).

  Waters said that animals can’t speak, so humans must speak for them.

  — — Protecting the blue planet is also a natural "elf" peace and harmony. Do you want to join us?

Beginning of winter today! When the cold wave strikes, tell these things about winter to your children | Pay special attention.

The north wind sneaked into silence.

It’s beginning of winter before autumn.

According to the Astronomical Calendar of China in 2021,
At 12: 59 on November 7, Beijing time,
Will usher in"beginning of winter"Solar terms
"Standing" is the beginning and "Winter" is the end.
This is the first solar term in winter.
When the ground begins to freeze, water begins to freeze.
The leaves are half green and yellow, and everything is collected.
Nature will usher in a new round of glory.
Beginning of winter Sanhou
The ancients set three times for beginning of winter.
Ice begins when water waits.
The water surface condenses in early winter.
But ice has not yet formed.
Thin ice reflects the golden light of the sun.
Spread out in the water
Freeze in two waiting places
Wait until it gets colder.
Even the land is covered with frost.

When the pheasant enters the flood, it becomes a stork.

The ancients believed that

After beginning of winter, the pheasant became a giant clam.

This is due to the fact that the coat color of a child is similar to the shell color of a clam.

The rich imagination of the Chinese nation.

Evident

Beginning of winter’s poems
Since ancient times
People are interested in the arrival of beginning of winter solar terms.
There are different thoughts

A frozen pen is lazy to write new poems, and a cold stove is warm when drinking wine.

Drunk to see the ink flowers and the moon white, suddenly suspected that the snow was full of the former village.

-(Tang) beginning of winter by Li Bai


"

many people
Fear the bitter cold of winter.
But the four seasons and the bright moon
But they are all good friends of the poet
A romantic person
Winter in the eyes
It’s not just a blockbuster with white snow.
There is also a family.Cold furnace temperature wine

The garden swept away the west wind, but the yellow flowers did not bear the autumn.

-(Song) Qian Shi’s "beginning of winter’s Frost on Chrysanthemum the Day Before"

"

The moon has foul weather and fair, waxing and waning

Man has grief and joy, parting and reunion

But when the flowery years fade away
I will still be by your side.

The room is small and rich, and the wall is only shoulder-low.

It’s only after the month of giving clothes, and it’s the first day.

An inch of charcoal accumulates in the furnace, and baht is called cloth quilt cotton.

I have been a teacher all my life, and I am happy everywhere.

-(Song) Lu You’s Winter Work

"

I am a humble room, but I am virtuous.

A person’s living space can be small.
But heart and ambition
But it can be infinite
Face winter with joy
Is to love life
Beginning of winter diet
After beginning of winter.
Ushered in a good time for tonic.
And people work hard for a year until after the autumn harvest.
It’s time to reward yourself with delicious food.
Beginning of winter and beginning of spring, long summer and beginning of autumn.
Collectively known as "four stands"
It was an important festival in ancient times.
There is a custom of "welcoming winter" and "supplementing winter"
During the Ming and Qing Dynasties, it entered the October of the lunar calendar.
Every household in the capital will "add fire"
Similar to the heating in the north now
In recent years, many places in the south have also begun to try central heating.
"Keeping warm by shaking" is becoming a thing of the past.
If you are warm, you have to solve the problem of satiety.
As the saying goes, "beginning of winter fills the mouth."
People have leisure at the end of the year after hard work.
It’s time to reward yourself with delicious food.
Beginning of winter is the turn of autumn and winter.
Homophonic "jiaozi"Chinese dumplingCan’t help eating
Southerners preferHot repair
Resist the cold wave with full heat
Beginning of winter’s dining table is full of chickens, ducks, cattle and sheep.
Make another pot of hot tea.
Gather around, weddings.
Have a lively meal"Welcome to Winter Banquet"
It’s freezing outside.
The whole body is warm as spring.
Beginning of winter health
Beginning of Winter
In ancient times, it was an important health-preserving solar term among the 24 solar terms.
Because after officially entering the winter,
Plants and trees wither and insects lurk.
Everything is saving its strength for the coming spring attack.
Beginning of winter season
Pay attention to keep your feet warm.
You can soak your feet in hot water before going to bed.
In daily life, I lie down early and get up late.
Ensure adequate sleep and be healthier.

Proper exercise has many benefits.

Suggest jogging, climbing stairs,

Tai Ji Chuan and other sports.

Do not sweat too much.

Timely hydration

In mental recuperation
To control emotional activities
Avoid worry
Try to keep a cheerful mood.
Beginning of WinterObserve phenology
When talking about the twenty-four solar terms

You can always hear the word seventy-two waiting.

Many people will ask:

What’s the seventy-two syndrome?

What does it have to do with solar terms?

Seventy-two phases were used in ancient China.

Calendar supplement to guide agricultural activities

According to the geography and climate of the Yellow River basin

And animals and plants in nature

Some scenes were compiled.

Take five days as the waiting time, and three days as the gas.

Six qi is the time, and four is the age.

There are 72 solar terms in a year.

The picture is selected from the picture book "This is the Twenty-four Solar Terms"

Each climate corresponds to a phenological phenomenon.

Call it "waiting"

Among them, plants "wait" for plants.

Sprouting, flowering, fruiting, etc.

Animals "wait" for animals.

First vibration, first song, mating, migration, etc.

Abiotic "waiting"

There are initial freezing, thawing and thunder.

The sequential change of "waiting" in seventy-two periods

Reflects the fact that during the year,

General situation of phenology and climate change

We call these phenomena "phenology"

The picture is selected from My Natural Phenology Calendar 2022.

In ancient times without meteorology

Ancestors used this easy to observe and record

And widely spread.

Will be true and beautiful, concise and easy to remember

The phenological signs are combed and summarized.

Guide people’s production and life more scientifically.

Since it came into being

Has been playing an active role.

but

China has a vast territory and diverse climate.

Seventy-two syndrome laws summarized by the ancients

It can’t be put all over the country.

It is necessary to carry out the research based on solar terms phenology

Research on "Care in Place"

Through the study of local phenology

Observe, record, sort out and summarize

Highly concise and localized phenological description

Complete the compilation of "local natural calendar"

In this way, local climate change can be predicted more accurately.

And guide local daily production and life.

The picture is selected from My Natural Phenology Calendar 2022.

so

Phenological description of the 24 solar terms

It is "to be continued"

People who need to be in different places

Observe and record separately.

Natural phenology in the locality

In this way, we can really do it.

"Live with the local solar terms"

How to better observe and record?

China Education News and Dolphin Publishing House

Send benefits!

Here are 100 copies.

My natural phenological calendar 2022,

Give it to you and the children for free!

My natural phenological calendar 2022

It is the first one in China.

Popularize phenology for the public

At the same time, guide readers to observe the records themselves.

Characteristic calendar of phenological phenomena throughout the year

The book is based on the 24 solar terms.

Each solar term extracts a phenological keyword,

Covering the sun, moon, stars, flowers, birds and insects.

Such as natural themes,

From meteorology, hydrology, animals and plants, astronomy

Explore natural phenomena from multiple angles,

Answer questions in your daily life.

Call on readers at the same time

Contribute to the compilation of hometown natural calendar,

Associated with using mobile phone applications,

Provide phenological data to scientific researchers.

The book also set up "appreciation of famous sentences"

Interesting sections such as "four seasons",

Introduce in an interesting form with pictures and texts.

Important figures and historical events in related fields,

So that readers can fully understand the changing history of nature..

Book grabbing method

Chat in the message area
# How do you usually tell your children about the 24 solar terms #
You will have a chance to get one of the above books.
Send out 100 copies altogether!
Let this different calendar
Open the "first year of solar phenology record" with you!

1. Pay attention to "China Education News" WeChat and leave a message at the end of this article.

2. Leave a message and praise the top 70 people to get a book automatically!

3. We will randomly select the remaining 30 places from all users who leave messages! (There are no excellent messages that have been selected, and there is also a chance to be seen and get a gift book.)

4. The activity time is from now until 24: 00 on November 15th. We will leave a message to reply to the winning users on November 17th. Please pay attention to it in time and leave your name, phone number and address. (Note: Those who do not reply to the message before 8: 00 pm on November 19th will be deemed to have abstained automatically.)

If winter comes, can spring be far behind?

In this season of collecting everything.

Accumulate energy and take root firmly.

Just for the next bloom

Article source | Xinhua News Agency, People’s Daily
Editor | Zhao Li
Reporting/feedback

These living habits are not changed, and more Tai Chi is not enough to make up for your self -harm

What we do every day has made us, and then you will find that excellence is not a behavior, but a habit. —— Aristotle

Everyone found that although there are many longevity old people who practice Tai Chi, some people do not live long. Why?

First of all, the real Taijiquan should be both internal and external, and many people do not practice outside the outside. We only see a stinky skin. We often see that many people are very skilled and can be insisted every day. Seriously, seemingly seriousness is nervous; some people grit their teeth and swipe their teeth, swing their feet, and do not relax at all; some people have practiced for many years and still have a lot of temper to get angry. Bone bones.

Everyone knows that the biggest feature of longevity elderly people is that the personality is optimistic and cheerful, and the influence of emotions from the internal body is far greater than the external environment. According to the theory of traditional Chinese medicine, the cold, cold, heat and irritability. The harm of these six prostitutes to human health, that is, external evil injury, is usually from the surface and inside. When it was passed to my heart, I pulled the diarrhea, and then passed the cold to the five internal organs.

However, human emotions are directly harmful to people. The so -called "seven emotions hurt people, direct internal organs", and they can vomit blood immediately. Chinese medicine says that anger hurts the liver, joy and sadness, hurt the spleen, terrify the kidneys, sadness, sadness, sadness, and sadness Sad lung. Lin Daiyu was sad and coughing. She was a typical symptom of "sad lung".

Your fist for a month is not enough for you to be angry. While we practice Tai Chi, while relaxing the body, our mentality must also be relaxed. The relaxing and peaceful mentality in turn is more favorable to the relaxation of the body. Only when the heart is quiet can Tai Chi reach the high realm.

Secondly, Tai Chi is based on Taoism’s "inaction and disappointment". Lao Tzu said, "The husband is not fighting, and the world can not fight with it." Many people who practice Tai Chi have forgotten this. Throughout the day, they think about how to be refined, anxious, and never satisfied. Or can’t stand the provocation of others saying that Tai Chi can’t fight, and gets up and fights angrily.

It is said that "killing 10,000 self -damage for three thousand". In the legendary history, there are indeed some masters of people who have suffered internal injuries because of some tongues. The high -level strength of Tai Chi Boxing Law has cleverly fascinated and excited, and often unconsciously mistakenly entered the courage.

Because of this, in the "Tai Chi Boxing theory", which was regarded as a must -read classic by Tai Chi, Wang Zongyue specifically emphasized the words of the ancestor of Sanfeng after explaining the essence of Tai Chi. Do not do the final dispute. "

With the end of the cold weapon era, today we should not practice boxing for the victory. It is impossible to bear a small bullet in the practice of Diamond. In most cases, things will only make things worse.

We should treat boxing as a kind of fun, because there is something to study, so that the process of fitness exercise has become more fun, culture and charm, pushing the strength to test the strength, winning the win -win smile, and we will never care about it.

In fact, the real Taijiquan high -level kung fu, sometimes the more Hou deliberately pursued, the less you get it. One teacher said good: "When you want to fight with others, the heart is dead, and the heart is already froze. How can I relax? How can I reach a higher level of loose air? "

In the end, I have to say that most of the non -long -lived boxers have bad habits. Some people rely on childhood training from a young age, drinking and smoking, indulgence, and the harm of the nightlife of modern people far exceeding the body. People imagine that in the past, there was no TV in the agricultural society. The oil lamps were sleeping for a while, and there were very few diseases that came out of staying up late.

And modern people are facing a lot of temptations, and there are many people who sleep at a time or two, which is very harmful to the body. Traditional Chinese medicine believes that Ziye Yiyang is born, and this time for people to hand over yin and yang should be sleeping in the state of sleep. The so -called natural law nature, the nature of our earth changes once every 24 hours of yin and yang. Human beings are the creation of nature. It can be found that those who go to work all the night shifts have almost no longer longevity.

Dr. Yu Juan, a younger return from Fudan University, told people not to stay up late with a 32 -year -old life. She has never slept before 12 o’clock in the past 10 years. What to stay up late? Yu Juan wrote: "Chat, Internet chat, 885 irrigation, jumping, meals, X songs, bowling, personal daze (known as thinking), fill every night without reason."

Staying up late is chronic suicide! Getting up early every day to practice Tai Chi is not only to allow our body to exercise, but also changes to our lifestyle. In order to get up early, you must go to bed early. You have more time to practice boxing. If you do not change the poor lifestyle, it is limited to the body by doing some simple physical exercise, which is not enough to make up for your self -harm.

Shanghai to Zhejiang self -driving travel detailed route

  

      First, drive an elevated road along Humin Road. 6 kilometers from exit to enter Shanghai to Kunming highway

  Second, in Shanghai to Kunming Highway

  1) Drive 430 meters along the Shanghai -Kunming Expressway. Hangzhou/G60/Ningbo/Xinzhuang direction, open a small right

  2) Continue along Shanghai to Kunming Expressway 27. 6 kilometers straight into the Hangzhou Bay Ring Road Expressway

  Third, Hangzhou Bay Wound Highway Expressway

  Travel 52 along Hangzhou Bay Ring Road. 7 kilometers, go directly to Hangzhou, open a little bit of Shanghai to Kunming highway

  Fourth, in Shanghai to Kunming Expressway.

  Travel along Shanghai to Kunming highway. 3 kilometers, go directly to Hangzhou/ Qiandao Lake/ S2, and turn to Hangzhou -Ningbo Expressway

  Fifth, Hangzhou -Ningu Highway

  1) Drive along Hanging Highway 21. 9 kilometers directly to Hangzhou/Desheng Road, and it becomes a little bit of Disheng

  2) Walk 610 meters along Desheng Road, and open a small right

  Sixth, Zhejiang driving plan

  1) Continue to run 840 meters along De Sheng, enter Disheng Fast from the entrance

  2) Drive 680 meters along Desheng quickly, leave the slope from the airport exit

  3) Drive 360 ??meters along the ramp and go straight into Dusheng East Road

  4) 580 -meter driver along the Sheng Dong Road, turn left in front to enter the airport road

  5) 3 drivers along the airport road. 7 kilometers, in the direction of the Chengdong Bridge Stadium, rotate the bridge slightly

  6) Travel along the bridge 1. About 60 meters after 2 kilometers from the Hangzhou Criminal Investigation Building, go straight into the field

  7) 2 drivers along the stadium road. Turn left to the ancient Xinhe Bridge at 9 kilometers and enter Western Road

  8) 530 meters along the West Road of the Ring City, open the provincial roads and bridges into the provincial government

  9) Drive 280 meters along the provincial government. Arrive at the end (on the right side of the road)

Mobile phone access Shanghai local treasure first page

Small disasters, plums were punished for 880,000

"Strictly beating"

Recently, the beauty collection store Harmay Diaolia Corporate Company Shanghai Diaoli Lexiang Enterprise Development Co., Ltd. was fined 887,000 yuan, because the big -name small sample cosmetics label sold did not meet the regulations.

It is worth noting that this is not the first time that the beauty collection store has planned to follow the sample, but the fine is innovative. This punishment signal is considered by the industry to be the beginning of strict samples, and the samples on the vent on the air’s mouth should also be reduced.

35 big -name small sample rollover, the plum was fined 887,000

According to the administrative penalty letter made by the Shanghai Municipal Supervision Bureau to the Shanghai Diaolu Enjoy Enterprise Development Co., Ltd. (hereinafter referred to as Shanghai dialect Mei Lexiang), on April 16, 2021, the Municipal Supervision Bureau was on the "Harmay in Xingye Road, Huangpu District. The "Cosmetics Collection Store for the" Cosmetics Collection Store. It was found that the "Clarins Clarins" brand Huanyan Elastic Ridon (5ml), which was selling at the scene, had a missing item of 4 brands of 4 brands and 24 cosmetics. At the same time, the Shanghai Municipal Supervision Bureau stated that during the investigation of the above cases, some cosmetics sold in the above case still had Chinese labels that were missing.

According to the equity penetration information, the legal representative of Shanghai Dia spectrum is consistent with Beijing dialect Melalexiang Technology Co., Ltd. (that is, the parent company of Harmay dialect).

局 Intercept the Shanghai Municipal Supervision Bureau

According to Green Eye statistics, all the cosmetics of these Chinese labels are all small samples of international big names, including 11 brands such as Tiffany, Bobley, Da Ke, and Jiao Shiyun, with a total of 35 cosmetics. The problem of illegal labels is mainly concentrated in the three aspects of labelless cosmetics component tables, production batch numbers, and imported cosmetics filing numbers. Among them, the Dake series is the most, involving 17 sample products, which accounts for almost half of the total number of the above brands.

The penalty letter shows that the parties sell a total of 35 cosmetics without tax (13%tax rate) sales of 152,000 yuan, the value of the goods is 245,000 yuan, and a total of 1134 cosmetics are inventory.

According to the provisions of the "Cosmetics Supervision and Administration Regulations", "the minimum sales unit of cosmetics should have labels. Tags should comply with relevant laws, administrative regulations, and mandatory national standards, and the content is true, complete, and accurate." The behavior is suspected of violating the provisions of Article 35 of the Cosmetics Supervision and Administration Regulations, which constitutes the behavior of cosmetics that does not meet the requirements of the operating label.

In the end, the Shanghai Municipal Supervisory Bureau enjoys the Shanghai dialect, which enjoys a penalty of "confiscating illegal income RMB 152,000 and a fine of RMB 735,000".

In response to punishment, Qingyan contacted Harmay today, but the other party did not make a statement.

It is reported that Harmay said since 2008 on the online Taobao store, and opened the first offline store in Anfu Road, Shanghai in 2017. In 2019, the Beijing Sanlitun Store became popular on social platforms. Favorite.

Earlier this year, Harmay Mi Mei received about 200 million US dollars (about RMB 1.27 billion) D -round financing. At present, a total of 4 rounds of financing has been completed. Public news shows that currently Harmay’s big names and overseas niche brands have more than 400, SKU exceeds 9,000, and more than a hundred new Jinjin cooperative brands in 2021.

Puzzle

In the past two years, with the continuous refinement of consumers’ needs, small sample products are small, portable, and low -testing the characteristics of low -testing costs. They are sought after by consumers and brands. Brands such as Lancome and Keyan have placed "sample machines" in malls. Consumers use products by free delivery samples, so as to excavate customers.

With the rise of beauty gathering stores such as Harmay and onlywrite, big samples have become the weapon for store drainage and marketing, and the size of the small sample economic market has grown rapidly.

However, behind the hot samples, many people in the industry are worried, "Non -selling products and money, (the market) where there are so many small and medium samples." Even a beauty retail channel practitioner told Qingyan that the small samples circulating on the market at present The scale has far exceeded the industry supply.

梅Harmay talk information map

So, outside the official channels, where did the samples sold by the beauty collection store come from? Harmay’s co -founder Ju Chunmao said in an interview with 36KR: "Under the current business environment of China, the license of big names is more difficult to get. Mainly from counters and traders. "

According to Qingyan survey, most of the small and medium samples in the market are from the following four channels: brand gifts; brand counters or internal personnel for resale; "reversing" supply; smuggling and fraud. But there are few small and medium samples produced in the first two channels.

The above -mentioned beauty retail channel practitioners told Qingyan that the samples sold in the beauty collection store have a cross -border trade in the cosmetics counters of department stores -a lot of small samples without Chinese labels come from this, that is, the goods purchased overseas Small sample.

"No import cosmetics filing number, of course, does not rule out smuggling and fake sale." Zhang Taijun, R & D director of Guangzhou Tsui Tsui Skin Skin Science and Technology Research Institute. According to the "Regulations on the Supervision and Administration of Cosmetics" and "Administrative Measures for Cosmetics Tags", cosmetics should have Chinese labels. Offline channel sales do not have Chinese label imported cosmetics, or products that do not meet the prescribed labels are obviously illegal.

It is worth noting that in January last year, ONLY WRITE, the beauty collection store of Hangzhou Kerry Center, was reported by consumers. The local market regulatory bureau contacted the customs department to assist in the investigation. Nearly 3,000 pieces of suspected smuggling cosmetics were detained, most of which were small cosmetics samples (for details, see "onlywrite! The source of cosmetics samples").

Strict sample

It is not difficult to see that the unqualified cosmetics label reflects product sources and product quality issues, which plays an important role in rectify the small sample market.

"Cosmetics supervision will become stricter and stricter. There are small and medium samples (gifts) in the management measures of cosmetics labeling. It has been implemented for a long time, but no one has paid special attention to it before. Many big brands have also issued official statements. The barcode is sold. "The above person said.

Among them, many people in the industry reported to Qingyan to strictly check the samples, which will be a punch of the beauty collection stores mainly sampled drainage. "As soon as this incident came out, it was understood that people had already been removed (non -compliant). The samples of formal channel sources were not problems. If informal channels, these beauty collection stores will definitely be affected later."

There is also a factory in the direction of Qingyan, "At present, the domestic brands and foreign -funded brands in domestic production and filing have basically unique and strict supervision. The management of imported products is actually gradually standardized. It’s the compliance of imported products. "

In fact, the tightening of small sample supervision has already begun last year. Earlier this year, the Shenzhen Municipal Supervision Bureau reported that since January last year, it destroyed 3 illegal denominations of cosmetics operations and seized 2,388 boxes of cosmetics with various types of imported brands without Chinese labels, with a minimum packaging cosmetics of more than 22,000 boxes. The estimated value of the goods exceeds 22 million yuan, and 3 cases are filed, of which the value of the counterfeit cosmetics involved in counterfeit infringement is 260,000 yuan, and it is transferred to another public security case.

On March 1 last year, Tmall also issued the "Notice on the Regulations on the release of new Tmall sample products". According to the new rules of Tmall, the pricing of sample products released by merchants shall not be higher than the price of the same proportion of the corresponding formal products. At the same time, the sample volume does not exceed 30%of the decoration products in principle. In addition, the merchants should express the attribute keywords such as "trial", "small samples", "samples", "trial outfit", "experience outfit" in the published sample title, and provide the purchase voucher for the sample for platform review.

"With the introduction of relevant national regulatory policies and the requirements of retail platform specifications, the beauty collection stores with small samples as selling points may adjust the procurement channels, and the continuous supply of products is certain." Some industry people said, "Now it is also very very very very very very very very very very very very It is difficult to say the specific impact on small sample business, but the problem of small sample compliance or the main strike object of strict supervision this year. "

At the same time, with the official implementation of the "Administrative Measures for Cosmetics Labels" on May 1 this year, the sample economy of small sample cosmetics will undoubtedly usher in an inflection point.

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