Yazemeenah Rossi, a 60-year-old French model, made a publicity advertisement for Dreslyn and Land of Women to jointly produce a set of swimsuits. (Webpage screenshot)

　　International online feature: Yazemeenah Rossi, a 60-year-old French model, recently shot a publicity advertisement for online clothing store Dreslyn and women’s underwear manufacturer Land of Women to jointly produce a set of swimsuits. In the photo, Jasmina wears a white bathing suit and has a beautiful posture. Although full of white hair, but still elegant demeanor as people.　　　

　　The shooting of this group of photos aims to distinguish Yasmina from the "super sexy image" in previous swimsuit advertisements by highlighting her lines and long white hair.　　　

　　Brooke Taylor Corcia, the founder of Dreslyn, said that the simple white outline of this set of swimsuits is to make people pay more attention to women’s personality. She added that Jasmina is confident and exudes health and vitality.　　　

　　Jasmina currently lives in Malibu, California. Besides being a model, she is also a visual artist, actress and photographer.

Jasmina said that she would always insist on modeling. (Webpage screenshot)

Brook Taylor Corcia, founder of Dreslyn, said that Jasmina was confident and exuded health and vitality. (Webpage screenshot)

Brook Taylor Corcia, founder of Dreslyn, said that Jasmina was confident and exuded health and vitality. (Webpage screenshot)

The shooting of this group of photos aims to highlight Jasmina’s lines and long white hair. (Webpage screenshot)

Brooke said that the simple white outline of this set of swimsuits is to make people pay more attention to women’s personality. (Webpage screenshot)

　 　 　 　 How does WeChat activate China Unionpay Quick Pass function? Introduction of WeChat applet supporting China Unionpay Quick Pass payment method

　　　　　　Ordinary users of China Unionpay Quick Pass function can’t open it on WeChat. Only when merchants open China Unionpay Quick Pass payment, users can use China Unionpay Quick Pass to pay in small programs.

　　　　　　Merchant opening steps:

　　　　　　Log in to the backstage of WeChat payment merchants-> Product Center-> Development Configuration page, find "Payment Method Configuration" at the bottom, and click "Open". There is no need for any additional configuration. After opening, as long as the user’s mobile phone is equipped with China Unionpay Quick Pass app, they can choose to pay in China Unionpay Quick Pass when paying for the applet.

　　　　　　Steps for users to pay with China Unionpay Quick Pass:

　　　　　　1. When the merchant opens China Unionpay Quick Pass, when users make payment in the applet, two signs, WeChat Pay and China Unionpay Quick Pass, will be displayed below, and click China Unionpay Quick Pass.

　　　　　　2. Click Allow according to the page prompts, and then you can jump to China Unionpay Quick Pass app.

　　　　　　3. Finally, click to confirm the amount and click Pay Now.

Mobile power, also known as "power bank", refers to a portable power supply that charges electronic products such as smartphones, tablets/portable computers, and smart wearables, and is scheduled to be carried by users. It is a portable device that integrates power storage, voltage boosting, and charging management. Mobile power supplies are widely used due to their relatively small size, large capacity, portable portability, and good versatility.

When consumers purchase mobile power products, they can refer to the following guidelines:

1. Go to shopping malls or specialty stores or online stores with large scale, good service quality and reputation.

2. Purchase brand products manufactured by well-known production enterprises, which have more advanced management systems and production facilities, ensuring product quality.

3. Check whether the outer packaging of the mobile power supply is complete, whether it contains basic accessories such as product qualification certificate, Chinese instruction manual, warranty policy, etc. At the same time, check the appearance of the product, and require clean appearance, no cracks, no burrs, no rust in the interface, regular buttons, etc. The mobile power supply body should have various parameters marked in standardized Chinese, as well as the name of the manufacturer/manufacturer or trademark, warning instructions and other information. Never buy "three no" without Chinese product information, no name or trademark of the manufacturer/manufacturer, and no electrical parameters."Mobile power supply.

4. Regular manufacturers’ product manuals or outer packaging will print the restricted use of six hazardous substances in electrical and electronic products, and the relevant content is clear.

5. Choose the charger carefully, choose the charger with the CCC certification logo to charge the mobile power supply, and do not use the "three no" without the CCC certification logo, no Chinese product information, no manufacturer/manufacturer name or trademark."Charger.

6. It is recommended not to charge or discharge frequently, and to avoid long-term charging. Pay attention to whether the shell temperature is abnormal when charging, so as to avoid accidents caused by damage to the internal protection circuit.

7. If the mobile power supply is accidentally dropped or hit by a heavy object, do not use it in a hurry. Be sure to check whether the shell of the mobile power supply is cracked or swollen, and whether there are loose devices inside that produce abnormal noises. If this occurs, stop using the mobile power supply and seek after-sales maintenance. If there is no after-sales service, it should be scrapped.

8. When the mobile power supply is not in use, it should be placed in a protective box or alone to avoid contact with other metal foreign objects to prevent short circuits. If it is not used for a long time, it is best to maintain about 80% of the power before storage, and then pack it in a moisture-proof package and store it in a dry and cool place.

9. If you have any questions about the product when purchasing the product, you can ask the merchant for the quality certification documents of the product from the market supervision department or a third-party testing agency, such as test reports, sampling reports, certification certificates, etc., to see if the report contains the relevant test content of this product, whether each test item is qualified, and if there is a certification certificate, whether it includes this product model. (Source: Jinan Market Supervision Administration website)

In today’s era when technology is changing with each passing day, the automobile industry is also undergoing unprecedented changes, and electric vehicles (EV) are becoming a new technology hotspot. Xiaomi Group, a technology giant that started with smart phones, has now officially entered this highly competitive field. In March 2021, Xiaomi announced that it would enter the automobile industry. Since then, the progress of Xiaomi Automobile has been receiving much attention. Now, with less than half a year to go before the mass production of Xiaomi’s first car, Lei Jun, founder, chairman and CEO of Xiaomi Group, announced that it will hold a Xiaomi car technology conference at 2 pm this Thursday, which will be the first official appearance of Xiaomi car.

The technical conference of Xiaomi Automobile is a milestone, which marks the official debut of Xiaomi in the automobile industry. Although the theme of the conference is technology rather than products, it still shows that Xiaomi has made remarkable progress in automotive technology and is ready to share these achievements with the public and the industry. Lei Jun’s circle of friends further emphasized the importance of this point, and his words revealed his confidence in Xiaomi’s automobile technology.

Before this conference, Xiaomi Auto’s official social media account has been launched, which indicates that Xiaomi Auto’s brand building and marketing activities have started, and Xiaomi is preparing to enter the vast auto market. In the latest Catalogue of New Energy Vehicles Exempted from Vehicle Purchase Tax issued by the Ministry of Industry and Information Technology, the information of Xiaomi’s first model SU7 was officially disclosed, which further deepened the public’s expectation for Xiaomi.

The technical parameters of Xiaomi SU7 show Xiaomi’s ambition in electric vehicle technology. Two kinds of battery packs with different capacities and different cruising ranges, as well as technical support to BYD and Contemporary Amperex Technology Co., Limited, two major battery manufacturers, all show Xiaomi’s in-depth research and cooperation in battery technology of electric vehicles. In particular, the options of different battery capacity and different vehicle kerb quality provide responses to different market demands.

Judging from Lei Jun’s promise, Xiaomi Automobile will show cutting-edge technology and high-level manufacturing capability when it is released. This commitment is not only a strong signal to consumers, but also shows the automobile industry that Xiaomi is a new competitor with foresight and strength. Xiaomi’s brand influence and successful experience in the field of intelligent hardware may bring new innovation and vitality to the automobile industry.

All in all, the upcoming technical conference of Xiaomi Automobile is a key moment in Xiaomi’s journey into the automobile industry. It will not only show Xiaomi’s latest achievements in automotive technology, but also lay the foundation for the market launch of Xiaomi’s first mass-produced car. With the official appearance of Xiaomi Automobile, we have reason to expect how Xiaomi will show its innovative spirit and technical strength in this new field full of challenges and opportunities.

Cover map source network

Wherever Hua Xizi goes, it is all oriental aesthetics.

Since its establishment, Hua Xizi has fully integrated the elements of the national tide into the brand, and at the same time, taking advantage of the live broadcast room in Li Jiaqi, it has once become a model of the rise of the national tide brand.

But on the other hand, it frequently overturned on loose powder, cleansing oil and eye shadow. Hua Xizi’s oriental makeup gift box is still "crying" for many girls in the little red book. The ancient high-end Huaxizi, which is understood, seems to be lacking in modern high-end.

Interestingly, however, the sales of Hua Xizi are still very high.

Hua Xizi’s Success Password: Guofeng Marketing Meets Li Jiaqi.

Hua Xizi was founded in 2017. "Flower" means to raise makeup with flowers, and "Xizi" is named after Su Dongpo’s "Want to compare the West Lake with the West Lake, it is always appropriate to make light makeup and heavy makeup", and "Oriental makeup, raise makeup with flowers" is also the brand concept of Hua Xizi. It can be said that Hua Xizi is full of national style from name to concept, and the element of "Oriental women" is engraved in products and marketing.

For example, concentric lock lipstick, Shouwu eyebrow pencil and Songyan butterfly feather mascara … seem to add these beautiful national style prefixes, no matter what color number or model, as long as they are used, they are "the beauty of the East". In addition to the originality of the name, Hua Xizi integrated the national style elements and techniques such as "micro-carving" into the packaging design, and introduced carved lipstick, even combined with ceramics. It can be said that Hua Xizi’s positive innovation around the national style and clear brand positioning under a certain cultural label are really lacking in old domestic products such as Perfect Diary, Appropriate Herbal Medicine and Nature Hall.

At the same time, in the choice of spokespersons, from kiku, a "four thousand-year-old beauty", to Du Fu, a supermodel with an antique appearance, to Liu Shishi, who is gentle and classical in temperament, and Charlie, who is moderately superior to the national songs, everyone has just combined with "Oriental Aesthetics".

Not only are the products and spokespersons very "national style", Hua Xizi actively promotes more and more users to participate in the discussion of national style culture through marketing efforts, such as the discussion of national style topics such as "Charlie meets Hua Xizi", "Hua Xizi’s birds fly at the phoenix" and "Oriental Romance" initiated on the network platform, supplemented by online and offline national style advertisements, and the scenery is the same for a time.

As long as there is a "national style", is it "charming" enough? The answer may be yes.

According to a survey of more than 1,000 post-80s consumers in the first-tier to third-tier cities in China by Park Rui &Credamo, the minority circle that women are most concerned about has "national style". It can be seen that from the main consumer group of the younger generation to the women who are romantic about "national style until death", as a make-up brand, Hua Xizi chooses the right path, which will get twice the result with half the effort.

In addition, on the way of Hua Xizi’s rise, one person who has to be mentioned is Li Jiaqi. At the end of September 2019, Li Jiaqi was invited to become the chief recommender of Huaxizi, and deeply participated in its product research and development. Insiders of Huaxizi Company said, "Li Jiaqi said no, this product will not pass."

In Li Jiaqi’s public live broadcast, I also "bound" myself with Hua Xizi in numerous high-profile ways, such as: "I supervised them to polish the concentric lock lipstick last year", "Hua Xizi is getting better and better under the supervision of my Li Jiaqi" and so on.

According to institutional statistics, in 2020 alone, Hua Xizi appeared 77 times in the live broadcast room in Li Jiaqi. From the sales data, it took only 16 months for Huaxizi to go from a new beauty product that was difficult to enter the top 20 in Tmall sales in 2019 to a sales volume of more than 190 million yuan in 618 in 2020, ranking first in Tmall GMV.

Next, Huaxizi is still going smoothly. According to the data, in 2021, the highest monthly sales growth rate of Huaxizi reached 89.83%, and the single brand GMV exceeded 5.4 billion yuan, an increase of 80% over the previous year, making it the first local makeup brand. In overseas markets, Huaxizi has been sold to more than 200 countries and regions around the world, with a turnover of 14 million yuan, an increase of 286% over the previous year, pushing domestic products to the world.

The dilemma of Hua Xizi: neither high-end nor cheap.

As a new domestic brand, Huaxizi takes the people-friendly route in price, and the price is mainly 100-300 yuan, which also means that it does not belong to the category of high-end beauty cosmetics. It seems that Hua Xizi is also aware of this and doesn’t want to fight the price war any more, as can be seen from his "bad" behavior in this year’s double eleventh promotion.

Compared with other make-up brands, Hua Xizi only launched preferential activities such as "full dress plus gift", "buy 1 and enjoy 3" and "buy 1 and enjoy 7", and the preferential strength is not "double eleven" at all. In this regard, the relevant person in charge of Hua Xizi revealed: "Hua Xizi’s preferential strength in the traditional e-commerce promotion node has always been small, and the brand is still long-term and will not be excessively pursued.

Not only is he unwilling to lower the price, but Hua Xizi also wants to make a breakthrough in the unit price of customers. "Why can China brands only sell cheap prices? We want to break the price ceiling. " Fei Man, co-founder of Hua Xizi, said in an exclusive interview with the media that Hua Xizi must escape low-price competition if he wants to produce products with high creativity, high technology and high investment.

Hua Xizi’s practice of breaking the price ceiling first chose the Japanese market to practice. The price of Hua Xizi’s powder cake products in Japan is around 300 yuan, and the price directly catches up with Chanel’s cake products. In China, it is also trying to increase the unit price of customers on the basis of the price system that customers are used to. For example, 520 nodes launch concentric Qi Mei suits, and 618 and New Year Festival both launch Oriental Beauty dresses, with prices ranging from 520 to 1314. The unit price of customers is increased by combining products, but domestic customers do not pay the bill.

Relying on these gift boxes, Hua Xizi was "black and red" in the little red book. Many girls who received the gift boxes called "crying in the toilet". The point that everyone vomited was mainly in the exaggeration of formal design and no cost performance. The same amount would rather receive a high-end big-name single item.

Strangely, aside from the cost performance ratio, the gift box of oriental makeup is also a beautiful story about the national style, and the design inside and outside of the gift box is also close to the "national style". Why can this national style only poke the hearts of straight men, but it doesn’t work for girls?

Perhaps it is the user’s aesthetic fatigue, or it may be more rational. But for Hua Xizi, the premise of raising the price, as Fei Man, co-founder of Hua Xizi, said, is actually a product change. It is not enough to call it "high-end" simply because the price has increased or the packaging has become more exquisite.

There are two problems left over from history on the road of product innovation of Huaxizi. One is the lack of R&D investment. In order to achieve overtaking in corners, most domestic beauty brands choose the way of strong marketing investment to earn traffic, and quickly get out of the circle by creating online celebrity single products. Faced with numerous competitive pressures, Huaxizi naturally does not want to give up marketing traffic, which leads to the word-of-mouth waterloo for Huaxizi, who pays more attention to marketing than R&D; On the other hand, Huaxizi doesn’t have its own factory, so it is highly dependent on the foundry, and the foundry of Huaxizi also frequently appears "rollover" behavior. According to the information of Tianyanchi, the enterprises that Huaxizi has cooperated with for many times have been asked by the Market Supervision Administration twice to "take measures for rectification".

Although it is far from the "high-end" at present, it is actually a better way to enter the high-end market, because after several rounds of price increases, Huaxizi has already stepped out of the circle of parity, and the customer unit price of Huaxizi has risen to 150 yuan. In contrast, the customer unit price of Perfect Diary is distributed in the range of 50~70 yuan, which is really in the echelon of parity.

In China’s beauty market, there is still much room for the development of high-end products. For a long time, China’s beauty market has been occupied by foreign products, and high-end products are almost monopolized by international makeup brands such as Europe, America, Japan and South Korea, making it difficult for domestic beauty products to survive. Moreover, compared with international brands such as Dior, Saint Laurent and Lancome, which have been established for at least ten years, the domestic cosmetics brands with a short history, such as Hua Xizi, have lower strength in word of mouth, trust and cultural accumulation. However, the rise of the national tide has made users see that domestic products are not only a "substitute" for big brands, but even more cost-effective solutions are exported through product innovation, and product innovations are also emerging one after another. According to public data, Hua Xi Bio and Nature Hall.

Hua Xizi is actually changing. In early January, 2022, Hua Xizi announced that Villi Liang, the former chief technology officer of Huaxi Bio, would join his R&D team, and declared that he would invest 1 billion yuan in product innovation and basic research in the next five years. Prior to this, Hua Xizi built a number of research centers, including the Oriental Aesthetics and Space Innovation Center, with a total area of 6,000 square meters. This is an important measure for Hua Xizi to speed up the development of his own products.

Is Hua Xizi’s "Oriental Aesthetics" Reliable? The answer may still be related to whether its products can withstand the market test. Now, it seems that the direction of the national wind is actually correct, and it is also a "good agent" that is more suitable for Hua Xizi to form a unique recognition among many domestic brands of cosmetics. The reason for the gift box incident is actually that the behavior mode of emphasizing marketing and neglecting research and development makes Hua Xizi go more and more on the marketing road, resulting in the "beauty of the East" leaving only "the East" and the lack of aesthetic feeling.

But in the future, with the blessing of product innovation and the original user base, marketing ability and marketing resources of Huaxizi, I believe that it will eventually be able to embark on a road of its own high-end brand. At that time, the beauty of the East will really shine.END

References:

Zhao Wanli’s Research on Beauty Brand Innovation from the Perspective of National Tide Culture

Yang Xiaoman and Song Shaoyi, A Study on the Marketing Strategy of Guochao Beauty Brand under the Consumption Characteristics of Z Era —— Taking Hua Xizi as an Example.

Research on Communication Power "Research on Word-of-mouth Marketing Strategy of Huaxizi Based on 5T Theory"

Research on the Transformation and Development of Domestic Beauty Products —— Taking Hua Xizi as an Example by Business School of Chengdu University.

Box lunch finance "Hua Xizi’s Li Jiaqi Dependence"

Blue Media Exchange "How many more" Flower Xizi "can Li Jiaqi recreate"

Economic Observer Hua Xizi: "Abandoning" Li Jiaqi

Caught in a marketing siege, how long can Huaxizi bear the title of "Light of Domestic Products"? 》

See the column "Can the upstart makeup flower Xizi tear off the" online celebrity "label? 》

Xiangshan Technology "Fairy Brand Flower West Son, where is the future imagination?" 》

Southern Metropolis Daily, November 28th, Edition B01, 08, Education and Health Reader

From November 24th to 25th, the "Guangzhou 2023 Moral Education Forum for Primary and Secondary Schools and Kindergartens" was held in Guangzhou Middle School (Phoenix Campus), with the theme of "Understanding Children and Caring for Growth".

Under the guidance of Guangdong Provincial Department of Education, the forum was hosted by Guangzhou Education Bureau, and undertaken by Tianhe Education Bureau and Southern Metropolis Daily.

[Kindergarten Component Forum]

Children’s mental health education should permeate the activities.

On the morning of 25th, at the kindergarten component forum, front-line teachers from Guangzhou, Shenzhen, Shanghai, Jiangsu and other places shared practical cases, paying attention to the development characteristics and laws of children’s cognition, behavior, emotion and ability …

Encourage children to dare to express their emotions.

"Clap your hands if you feel happy …" In a cheerful clapping song, Li Liming, a teacher of Qinghe Kindergarten in Tianhe District, Guangzhou, brought the lesson of "I Make Friends with Happiness" to share, and 16 children skipped to the stage to share their happy records under the guidance of the teacher.

Li Liming introduced that the teaching object of this activity is middle-class children, who are characterized by rapid development of self-awareness and unstable emotional performance, and will still cry and lose their temper when they are not satisfied. "I don’t know how to express emotions, and I don’t know how to resolve them." Based on students’ psychological characteristics and personality differences, the solution of curriculum design is to create a pleasant atmosphere, such as talking in circles, listening to each other, sharing, etc., to guide children to experience happiness and encourage children to dare to express their emotions.

In the theme sharing session, Li Yarong, director of the kindergarten business of Southern Medical University, brought the sharing of mental health courses. Since 2012, the kindergarten has been exploring children’s sexual health education and deeply cultivating mental health education courses. "Children’s mental health education should permeate various activities and all aspects of activities. For example, environmental creation can be turned into a part of curriculum construction, and quiet areas, secret gardens, private huts, my mood diaries, etc. can be opened at class meetings, so that children can face and deal with their emotions. "

Longing to be seen, felt and understood.

"Changing the perspective of observation and seeing children will have different gains." Niu Ling, the head teacher of Chenkang Kindergarten in Tianhe District, Guangzhou, shared her process of guiding, communicating and understanding Lele’s heart from the perspective of Lele, a "problem child" who likes to swagger and deliberately collide with her peers when walking. "In the thank-you session of the class meeting, when Lele is the star of this week, let other children tell the bright spots of Lele and bring Lele warmth with encouragement from peers." Niu Ling believes that children’s social skills can only be developed if their needs are seen, felt and understood.

Liu Xiancheng, director of Xuri Yayuan Kindergarten in Tianhe District, Guangzhou, has been engaged in early childhood education for more than 20 years. He believes that the only way to truly understand children is to "love you, understand you and accompany you". The kindergarten regularly holds "four-type" parent-teacher conferences to let parents know about their children’s situation in the park, and provide parents with a list of punching cards in streets, districts and cities in combination with the theme of the course, and advocate parents to "see the world" with their children.

"Every year on Children’s Day, let the children bring their parents to the kindergarten to go shopping." "In the game, learn to build your own Hong Kong-Zhuhai-Macao Bridge …" Lin Yongyu, director of the kindergarten affiliated to Guangzhou Kindergarten Normal School, believes that the premise of understanding children is companionship, and the high-quality companionship of teachers, parents and companions is an important force to promote children’s development. Teacher’s companionship is not empty, but should be based on the curriculum implementation process under the corresponding children’s view, which runs through one-day activities in kindergarten, such as military courses and life games.

"Life is education and environment is curriculum"

"Under the big banyan tree, children are laughing, playing with water guns and climbing trees in the rain. We hope that children here can feel their potential through their own exploration." Zhao Jinxia, director of Nantou Ancient City Kindergarten in Nanshan District, Shenzhen, introduced that the kindergarten adheres to the concept of "life is education and environment is curriculum" in the kindergarten-based curriculum construction, and puts the learning task in a real environment, and actively explores and discusses it around the real problem situation with the help of teachers and peers.

Also concerned about the environment of the park is Haibei Kindergarten in Fengxian District, Shanghai. Song Chaoyue, secretary of the Party branch and director of the park, introduced that when the kindergarten was built, it put forward the rules of environmental creation, such as transforming the mountain cement based on experience, effectively connecting the sand pool and the pool, so that children can play the game of sand cement safely and independently; Children and teachers were invited to jointly launch the atrium renovation plan. Under the whimsy of children, a sensory path integrating tiles, tiles and wood blocks was successfully built.

Lv Yan, secretary and director of Zhangjiagang Experimental Kindergarten, believes that "understanding children" is not only a basic skill of teachers, but also an important foundation for establishing a good relationship between teachers and children. "Intention" is the premise and key to understanding children. In August 2018, the kindergarten cooperated with East China Normal University to set up Professor Hua Aihua’s Studio, carried out the practical exploration of "regional game research project", created "let go game" and supported children’s active learning in the game.

In the comment session, Zhang Qiong, director of the Preschool and Comprehensive Education Research Office of the Institute of Basic Education of Guangzhou Education Research Institute, commented on the four major directions of children’s education: the goal, status, field and ecology, and the integration of knowledge and practice. "I have observed that moral education does not occupy an important position in the past curriculum design, which is related to the curriculum form and work characteristics of early childhood education, because it is usually permeated in the dribs and drabs of one-day curriculum, but in fact, moral education is very important because it is the starting point of our whole curriculum."

[Primary School Component Forum]

To be a good teacher is to think about what students are thinking.

In the primary school component forum, school administrators and teachers from Guangzhou, Shenzhen, Shanghai, Zhangjiagang and other places took turns to take the stage to share good methods of moral education in primary schools and explore new ways to care for children’s growth.

In the lesson observation session, Wen Yingying, a teacher from Sihai Primary School in Tianhe District, Guangzhou, held a class meeting with the theme of "Reading Your Hearts and Friendly Communication". Students vividly interpret the verbal friction between classmates in the form of sitcoms. After that, Wen Yingying guides students to think and reflect on the influence of language injury on themselves, classmates and classes. Wen Yingying pointed out that the key to resolving conflicts is to find the unsatisfied basic needs in the heart; Stop the injury and start with mutual understanding.

In the theme sharing session, Zhang Yan ‘en, Party Secretary of Tieyi Primary School in Yuexiu District, Guangzhou, focused on the practical model of "Happiness Micro-moral Education" developed by the school. The school creates a "happiness micro-field" through activities such as "well" graffiti and "box" dressing, making happiness "visible"; Carry out "happiness literacy" micro-classroom, "driving school mobile" micro-school, etc., and do a good job of "happiness micro-course" to make happiness "easy to understand"; Expand the campus "micro-space", pair up with "micro-space" and build a "happy micro-position" so that happiness can be "displayed". "Happiness micro-moral education awakens the positive power in children’s hearts, promotes the healthy growth of children and promotes the all-round development of schools."

The best education is to awaken children’s inner seeds.

"The best education is to awaken the seeds of children’s hearts." Li Ruixiu, head teacher and Chinese teacher of Tianhe No.1 Primary School, pointed out that it is necessary to respect children’s nature, conform to the law of children’s growth and promote children’s health. At the same time, create a good class environment, infiltrate positive education into daily class management, and awaken students’ sense of responsibility for active participation.

Zhang Xiangli, secretary and principal of Haiming School of Sports East Road Primary School in Tianhe District, introduced the construction of a "three-level education system for children", which is to build a school that can "read children, teachers and parents", cultivate a group of teachers who can "read children and parents" and lead a group of parents who can "read children".

"Only by understanding children can we guide children on the basis of better connections." Ouyang Qi, secretary of the Party branch and principal of Tianfu Road Primary School in Tianhe District, said that the school helps children broaden their horizons and participate in practice with reading and courses, and inserts the wings of flying with multi-platform practice as their dream. At the same time, starting from students’ growth confusion, the school develops and designs large class meetings in three periods, which are designed by the host team of the school moral education studio and provided to the class teacher.

He Chunxiu, the principal of the primary school affiliated to Fengxian Middle School in Shanghai, said that to understand children, we must first listen to their thoughts and feelings. To this end, the school implements a full tutor system, and teachers and students match in a two-way ratio of 1: 15, so that tutors can understand children more accurately and provide study and life support.

Teachers should respect children and learn six habits.

Li Wei, the head school of Shenzhen Cuibei Education Group, said that teachers should respect children and learn six habits, namely, listening well, talking well, doing small things well, passing on good books, smiling, trust and hope. "If I were asked to rank the basic skills of teachers, I would definitely give priority to listening to children."

"Children come to school not only to study, but also to live." Liu Hui, secretary of the Party Committee of Zhangjiagang Experimental Primary School, said that since 2018, the school has put forward a new education declaration, "be a bright person and live a normal and active educational life"; Over the years, the school has been committed to building four systems of values, language, aesthetics and intelligence to provide children with better educational content and build an ecological environment and childhood order with higher comfort, freedom and growth.

In the expert review session, Liu Lianghua, a professor at the Institute of Curriculum and Teaching of East China Normal University and the president of Guangzhou Haizhu Second Experimental Primary School Education Group, pointed out that the theme class meeting is a very important starting point for moral education. He was deeply impressed by the forum activities of the day, such as non-violent communication and awakening. He agreed with the views of "the integration of moral education and aesthetic education" and "to be a good teacher is to think about what students are thinking".

[Middle School Component Forum]】

Education is more than just teaching exam-taking skills.

More important is the ability of the church to cope with the future.

At the forum of middle school groups, principals and teachers from Guangzhou, Foshan and Shanghai shared the school’s moral education ideas and practices around "finding love", and experts from Guangdong Primary and Secondary School Moral Education Research and Guidance Center made detailed comments on the sharing.

"Going back to childhood, what is your favorite extracurricular activity?" At the beginning of the group forum of middle schools, Xin Wang, a Chinese teacher of Grade One in Guangzhou Middle School, brought a class lesson "Love to Light up Life". Xin Wang used the experience of Zhang Chenliang in Natural History Magazine to guide the students to think: When the love of life confronts the reality and you are in a dilemma, do you still want to stick to your love? How to choose? At the end of the class, the students wrote down their love on paper and ended the class with the expectation of making love take root.

The education that touches the heart is the real education.

"No’ heart’, no education. Education that touches the heart is the real education. " Cheng Huiyun, executive principal of the Middle Bay School affiliated to Tsinghua University, said that cardiac education makes children learn well. "Heart Education" is an educational action aimed at students’ academic development and physical and mental health. Schools in the Bay Area Attached to the Middle School of Tsinghua University improve the education environment from the aspects of campus environment, curriculum system, management system and teachers’ team, and promote teachers to understand students from their daily teaching actions by understanding the relationship between teachers and students. And create space for students and encourage them to develop their strengths according to their needs.

How does the growth tutorial system help children grow and become talents? Yang Xiaoting, a teacher of Tianhe Foreign Language School, said that since its establishment in 2012, Guangzhou Tianhe Foreign Language School has implemented the growth tutorial system, which helps children find their own love and realize personalized growth by holding double-election meetings between teachers and students, establishing student growth files and implementing the heart-to-heart report system.

How to empower special education through positive education? Autistic children also need special education teachers to understand them. Zeng Jiexin, a special education teacher at Qihui School in Tianhe District, shared her story of promoting students’ understanding of rules through structured teaching and peer learning, and guiding autistic children to cultivate exercise habits and establish peer relationships, helping these children to improve their concentration and execution, while awakening their inner positive strength.

Teach students the ability to cope with the future.

Li Qiang, secretary of the Party Committee and president of Guangzhou Middle School, said that education is not only about teaching exam-taking skills, but more importantly, teaching students the ability to cope with the future. Guangzhou Middle School always insists that every life is illuminated and every voice is listened to. By carrying out the "two sessions" of students, we will listen to students’ opinions on curriculum and teaching management, let students talk about the harvest, difficulties and challenges of each semester, understand their thoughts and give them corresponding guidance and help.

Guangzhou Middle School is also committed to let every child find his own stage and sky. The school helps students to know themselves, find their interests, define their goals and discover more possibilities of life through the implementation of curriculum frameworks such as expanding courses, career planning, academic planning and psychological counseling. "The career system developed by the school can guide students to explore their own hearts and understand their popular ideal careers and ideal universities. Guangzhou Middle School also held a Career Festival’ Career Lecture Hall’ to invite senior professionals from 15 industries including medicine, law, education, finance, culture and art to share their career experiences and professional experiences. "

"The script of high school life is not bitter. How can the same high school be more exciting for three years?" Ding Qikang, Party Secretary and President of Dali Senior High School in Nanhai District, Foshan City, introduced that the school has set up a variety of sports, literature and art, and national defense education activities, attached importance to the parallel development of many characteristics, encouraged all students to actively participate, and let students discover their talents and love in wonderful activities and give play to their personal talents.

Hu Fei, a junior high school Chinese teacher at Chiwan School, the Second Foreign Language School (Group) in Nanshan District, Shenzhen, shared that based on the psychological characteristics of junior high school students and the specific situation of class individuals, courses and activities were built from the two levels of collective education and individual education, combined with the cultural resources of mountains and seas around the school, to help students find their own love.

Love is the best teacher.

Xia Jingjing, deputy secretary of the General Party Branch and president of Hongwen School in Fengxian District, Shanghai, mentioned in the sharing that the school has developed school-based courses, and encouraged students to explore themselves and develop their individuality through project-based learning, comprehensive subject practice activities and student career counseling courses, so that every student can fly like Kun Peng and still dare to pursue dreams under pressure and difficulties.

"Love is the key word of today’s middle school component forum, and love is also the best teacher." At the end of the forum, Zhou Feng, executive director of Guangdong Moral Education Research and Guidance Center for Primary and Secondary Schools, commented on the sharing of moral education practice among schools. He said that a class meeting class and seven special topics sharing in the middle school group closely revolved around the key words, which brought high-quality sharing.

"Reading children is an important starting point to change the phenomenon of attaching importance to wisdom and neglecting morality in education." Zhou Feng emphasized in his comments that the high-quality development of education is not equal to the pursuit of high scores, but is reflected in the overall improvement of students’ literacy. "This requires students to have a strong thirst for knowledge, willpower, a wide range of hobbies, and stimulate students’ learning motivation, cultivate good study habits, and correct their learning mentality. Moral education is the only way to achieve these goals and improve learning efficiency, and it will also serve students’ lifelong happiness. "

Planning: Li Yang

Coordinator: Yin Lai Liang Yanyan Ye Keke You Manni

Written by Southern Reporter Yang Xiaotong Sun Xiaopeng Cheng An Liang Yanyan Ye Siming

Photography: Ma Qiang Technology: Mai Yuxuan

Intern: Ma Yunling Li Hongzhe Design: Zhang Xujun He Xin