The operation cost of the webcast platform is high, and its income mainly includes advertising revenue, rewards for users (including gifts and props), cooperation with game companies and peripheral manufacturers, etc. However, according to industry sources, advertising and other income can not fully cover the cost of most live broadcast platforms, and many live broadcast platforms still rely on "financing" support.

　　Recently, a survey report on webcasting shows that there are about 200 webcasting platforms in China, and almost half of netizens said that they have seen webcasting. Some netizens wondered, with so many webcasting platforms, does it mean that it is very simple or low-cost to make a live broadcast platform? What is the cost geometry of these live broadcast platforms? Where does the income come from? In the live webcast, millions of people watch it at the same time. So, are these audience figures true? What is the income of the anchors? In the interview, Beijing Youth Daily reporter learned that at present, most live broadcast platforms are still in a state of "burning money", of which the highest cost is the cost of anchor and broadband, and the highest anchor has an annual salary of 3 million.

　　phenomenon

　　Top anchor has an annual income of 3 million

　　There are many kinds of webcasts, and games are a major part of webcasts. Traditional game content, due to various reasons, rarely appears in the mainstream media, and there is no unified channel in the game digital charging channel. However, in the live webcast, the game has become one of the most important contents of several live broadcast platforms, attracting millions of users to watch it every day. Dong Rongjie, executive vice president of YY, once said, "Up to now, we are very optimistic about the live broadcast of the game. Although it faces a lot of problems as far as the status quo is concerned, we are still very optimistic about the live broadcast of the game from our mentality and strategy."

　　A "gold anchor price list of a live broadcast platform" circulated on the Internet shows that the highest anchor signing price of the platform has reached 2 million in January, equivalent to 24 million years. The anchors in this price list are all from popular online games, such as LOL and dota2. Their daily live broadcast time is from 12: 00 to 20: 00, and the signing price ranges from 500,000 to 2 million per month. This kind of "worth" is even comparable to a first-line star.

　　But "worth" or "signing price" is not the real income that the anchor gets personally. Miss, the anchor who signed a platform with a net worth of 17 million, officially responded a few days ago: "The real number is far lower than the previous reports of the media. In the video industry, large-scale program cooperation involves dozens of teams, a large amount of equipment investment, etc. It is not unusual for tens of millions of companies to cooperate. My income is not that high. " In other words, the cost of manpower and equipment of online programs is high, and the price of cooperation needs to cover the above costs, and only a small part of it eventually falls into the pocket of personal anchors. According to industry sources, at present, the annual income of top anchors is 3 million, and there are not many who can make millions.

　　experience

　　The "gift" given by the audience to the anchor is expensive.

　　The reporter of Beiqing Daily randomly opened a live broadcast website and saw that there were advertisements for two games directly above and below the live broadcast page, and the middle was the main window of live broadcast. On the right side of the live broadcast window, the conversation between users and others will be displayed in real time, and if a user gives a gift to the main broadcast, it will be displayed in real time. At the top of the page, there are some users’ names and rankings. These are the top ten users who gave gifts in this live broadcast.

　　At the same time, "Quiz this game" is displayed in the lower left corner of the live broadcast window. After logging in, users can bet to answer the quiz questions. If the quiz is correct, the system will settle the accounts in proportion, and these "notes" need users to spend money to buy in the early stage. In addition, at the bottom of the page is "Hot Promotion", which includes officially promoted hardware, props, activities and other advertising content such as other games and hardware.

　　In the live broadcast, the audience will give the anchor "gifts". Although these gifts are virtual, they are expensive when converted into RMB. For example, in the fish fighting platform, there are props such as fish balls, shark fins, airplanes and rockets, among which fish balls are the cheapest, about 100 fish balls =1 horn, and one shark fin in 1 yuan, while airplanes and rockets are worth 100 and 500 shark fins respectively, that is, 100 yuan and 500 yuan. A user told the reporter of Beiqing Daily that it is common to be smashed by hundreds of thousands in a live broadcast. He said that the name of the user who gave the gift will be displayed in the live broadcast room, and the name of the user who gave the high-value gift will be directly displayed on the barrage of the live broadcast screen; If you send the same gift, you can also brush out a visual effect. Not only will other users in the room pay attention to which "local tyrant" gave it, but the anchor will also thank him specially in the program.

　　However, according to reports, these gifts are not all owned by the anchor, but are divided into the anchor and the platform. Different platforms are divided into different types, some are divided into five or five, and some are divided into three or seven, while some well-known anchors are separately discussed. Therefore, this share becomes a part of the platform revenue.

　　press sb for an interview

　　The number of people on the webcast platform has moisture.

　　One day last year, Xiao Zhi, a well-known anchor, entered into a battle with a well-known domestic team to play LOL games on the platform of DouYu. Real-time data shows that the number of people watching the live broadcast in this room once soared to 4.44 million, which was captured by netizens and widely circulated on the Internet.

　　However, the number of network platforms is often questioned with great moisture. According to some users, different platforms have different moisture content, and some rooms will show hundreds of thousands or even millions of online people when they broadcast live in the middle of the night, which is "very unscientific". On September 19th last year, the public micro-signal of "E-sports" broke the Oolong event of DouYu’s number: when the original WE players smiled and broadcast live on the betta platform, the number of viewers actually exceeded "1.3 billion", which is almost the total population of our country.

　　Some engineers have simulated N users visiting the live broadcast room at the same time on a single PC, and found that the number of online rooms with 120,000 people on the platform may be only 40,000, and the water content is as high as 70%. In addition, in September 2014, an anchor directly revealed during the live broadcast that the platform displayed 120,000 viewers, but 80,000 viewers for the anchor, because his performance was determined by the number of viewers.

　　reveal a secret

　　The live broadcast platform is still supported by "financing"

　　In the video industry, in addition to the cost of manpower, a large number of equipment investment costs are also very high, and broadband investment is a large part of it. Yin Hu, head of Zhanqi TV, said that the monthly bandwidth expenditure of Zhanqi TV is as high as 10 million. Broadband determines the image quality and speed, and these factors directly affect the user experience of live broadcast. Affected by high broadband fees, many live broadcast platforms are losing money. Jia Wei, vice president of Momo, said in an interview that Momo’s income can already pay for broadband costs.

　　According to an industry insider, the bandwidth of some live broadcast platforms is based on the peak monthly bandwidth of this month. Then, according to the bandwidth cost of 20 million yuan /T/ month given by the current industry, assuming that according to the current standards, the definition provided to users is 720P, which is equivalent to about 1.5M bandwidth for each user, then if there are 1 million viewers watching the live broadcast at the peak, it will need about 1.5T bandwidth. According to this calculation, the theoretical bandwidth cost of the live broadcast platform is about 30 million yuan per month. However, due to the application of IDC, CDN and other technologies in live broadcast, that is, allowing multiple people to operate concurrently, the actual bandwidth and cost occupied are also lower than this figure, and some may be divided by 3, which is about 10 million yuan per month.

　　But if the peak exceeds 1 million viewers, the cost will rise. Take Huya TV as an example, its investor Huanju Times’ financial report for the fourth quarter of 2015 shows that the revenue from Huya live broadcast in the fourth quarter of 2015 was RMB 133.6 million (about US$ 20.6 million), and the bandwidth expenditure in the fourth quarter (including Huya live broadcast and other services) was RMB 161.1 million (about US$ 24.9 million), and the monthly bandwidth expenditure exceeded RMB 50 million.

　　Cao Jin, former executive vice president of YY, said in an interview with the media, "In terms of operating the e-sports live competition platform, the current cost of broadband accounts for about 40% of the overall operating cost, and the cost of content including copyright, events and teams accounts for 30%-40%, and 20% is the company’s operating cost. Some companies still need to pay about 20% of the cost in promotion, which is very expensive to do. "

　　However, although the live broadcast platform has high operating costs, its income methods are also diverse. It is understood that the revenue of the live broadcast platform mainly includes advertising revenue, user rewards (including gifts, props, etc.), and cooperation with game companies and peripheral manufacturers. According to insiders, advertising and other income can not fully cover the cost of most live broadcast platforms, and many live broadcast platforms still rely on "financing" support.

　　In March of this year, Betta TV, the live broadcast platform, announced that it had received over $100 million in financing from Series B led by Tencent, and both Series A investors Sequoia Capital and Nanshan Capital will continue to invest; In February of this year, ImbaTV announced that it had won the investment of heroes’ mutual entertainment; At the end of last year, the live broadcast community Fire Cat TV announced that it had obtained the $10 million Series A financing of Youku Tudou. In November last year, the game live broadcast platform Dragon Ball completed nearly 100 million US dollars of financing, which was led by Youjiu Games and followed by Tencent. In December last year, virtual hall, a live video platform, won the B round of RMB financing & HELIP; … Many cases show that the game live broadcast platform is booming in financing, and financing is also the way for the live broadcast platform to survive.

　　Supervision

　　The "anchor blacklist" is still being updated.

　　In January of this year, Betta TV was "live broadcast". Previously, the platform was repeatedly exposed to indecent videos and anchor large-scale live videos; In addition to fighting fish, many live broadcast platforms also have similar problems, and the supervision of live broadcast platform content has become a common concern of the industry and the government.

　　In March of this year, the National Office for Combating Pornography said that in view of the recent situation of pornographic and vulgar online broadcast platforms, the National Office for Combating Pornography coordinated the deployment of the National Network Information Office, the Ministry of Public Security, the Ministry of Industry and Information Technology, the Ministry of Culture, the State Administration of Press, Publication, Radio, Film and Television, and other departments, and seriously dealt with the responsible persons and units involved in the alleged dissemination of obscene videos, such as betta "live broadcast". At the same time, the monitoring of major live broadcast platforms should be strengthened. For example, the Ministry of Public Security has set up cyber security police offices on YY and other key live broadcast websites, and the Ministry of Industry and Information Technology has organized technical forces to conduct information security assessments on more than 50 mainstream live broadcast platforms at home and abroad, and timely cooperated with relevant departments to do a good job in handling illegal and illegal information of live webcasting according to law. In addition, it also urged all localities to seriously deal with illegal live broadcast platforms, investigate the legal responsibilities of relevant personnel and units, and coordinate relevant departments to suspend business for rectification until it is closed.

　　In addition to government departments to increase punishment, industry self-discipline is also an important aspect. In April this year, a number of webcasting platforms jointly issued the "Beijing Webcasting Industry Self-discipline Convention". It is understood that the "Convention" was jointly drafted by the Beijing Cultural Law Enforcement Corps and the Beijing Network Culture Association. The contents include that anchors need real-name authentication, live webcasts should be kept for no less than 15 days, and no registration channels should be provided for anchors under the age of 18. At the same time, a number of anchors are included in the "anchor blacklist", and the blacklisted anchors will no longer be employed by the webcast platform, and this list is still being updated.

　　Text/reporter Wen Wei for the picture/vision china

Scale, scale or scale

Author | Qin Zhangyong

In the past year, the share dispute was a matter of life and death. Even leading enterprises such as Tesla and BYD had to cut prices and fight hand in hand. The Matthew effect shattered the speed of light in the industry bubble.

But we should thank this price war.

Nowadays, the market no longer believes in beautiful stories, and begins to pay attention to who can make blood independently and who can have the advantages of scale. Only enterprises that have experienced the most intense artillery fire can exercise their strong vitality and create better products.

After ten years of development and continuous organizational changes throughout the year, Xpeng Motors’s accumulated energy began to be reflected in the financial report.

In the fourth quarter of 2023, Xpeng Motors ushered in a milestone result, delivering 60,000 units in a single season.Gross profit margin turned positive again, reaching 6.2%. In the first three quarters of last year, Tucki’s gross profit margin was negative, and in the fourth quarter, it rose by 8.9 percentage points from the previous month, and its total revenue reached 13.05 billion yuan, up 154% year-on-year and 53% from the previous month.

The most important thing is that Tucki was realized for the first time in 2023.Annual operating cash flow turned positive. By the end of last year, Xpeng Motors’s cash reserves reached 45.7 billion yuan, a net increase of 9.2 billion yuan from the previous month, and its positive free cash flow exceeded 6 billion yuan.

With these ammunition, Xpeng Motors’s thinking of solving problems is no longer limited, releasing the second brand, opening up a new sinking market, landing a big AI model, and of course, going international.

In 2023, Tucki began to quickly adjust its state and gradually climbed out of the trough.

01

More will "make money"

Gross profit margin began to turn positive, which is not a simple matter of increasing revenue and reducing expenditure. Behind it is the improvement of operating system efficiency and the gradual maturity of products and commercial capabilities, which is also the key for Tucki to cross the cycle and face the future.

Last April, it was a turning point in Xpeng Motors and was officially released.SEPA 2.0 boosting architectureThis is the only integrated aluminum die-casting and global 800V high-voltage SiC silicon carbide platform before and after mass production in China.

With this brand-new architecture, the development cycle of new cars in Tucki has been shortened by 20%, and the generalization rate of structural parts has reached 80%. The comprehensive efficiency of 800V XPOWER can be increased to 92%, surpassing 91.4% of American head brand new energy vehicles.

To sum up, reduce costs and increase efficiency.

Tucki G6 is the first strategic vehicle with a swing structure. With the advantage of platform-based research and development, the price war has been directly brought to a new dimension with a starting price of 209,900 yuan.

The 250,000-class new energy market is the most competitive price zone for car companies. Tesla, BYD and traditional giants are all desperately grabbing shares, battery costs are also ups and downs, and the public opinion environment is even more tragic. Without Tesla’s brand aura and the cost advantage of BYD’s self-made battery, it is difficult to control the cost in a short time.

The sales curve proves Tucki’s choice. After its listing in June last year, Tucki G6′ s delivery volume kept rising, successively setting a record of monthly sales exceeding 20,000, and winning the market sales champion of 200,000-250,000 grade pure electric SUV.

After the brand-new Tucki G9 went on the market, the sales volume rebounded rapidly, and the proportion of sales volume increased continuously in the brand structure. This has also helped Tucki raise the average price of bicycles,In the fourth quarter, the average price of bicycles reached 203,000 yuan, an increase of about 7,000 yuan compared with the third quarter..

The gross profit margin of automobiles reached 4.1% in the fourth quarter, compared with negative 6.1% in the third quarter of 2023.The chain increased by over 10 percentage points.

On the Q4 conference call, He Xiaopeng bluntly said that the total revenue in the fourth quarter increased month-on-month, mainly due to the rapid growth of sales of G6 and G9. With the help of platform-based R&D and scale effect, Tucki can effectively reduce the supply chain cost and manufacturing cost, and accelerate the realization of the goal of reducing BOM cost by 25% by the end of 2024.

In January this year, Tucki X9 was officially launched. As the most expensive model in Tucki, He Xiaopeng revealed that nearly 4,000 units have been delivered in two months, and it is expected that the sales volume in March and April will be greatly improved.

The income guidance given in the first quarter is 5.8-6 billion yuan. Combined with the sales guidance of 21-22,500 vehicles, it means that the average bicycle price will exceed 230,000, which is higher than that in the fourth quarter of last year. Obviously, the climb of X9 sales will inevitably increase Xiaopeng’s gross profit margin.

In this way, Xpeng Motors has also achieved it to a certain extent.Brand upward.

At the same time, with the continuous decline in the cost of lithium carbonate, including the large space for cost optimization brought by the internal organizational structure, the bicycle cost in Xpeng Motors is also declining. According to the financial report, the bicycle cost in Xpeng Motors decreased by about 10,000 yuan from the previous month to 191,000 yuan.

At this point, the route for Xpeng Motors’s gross profit to turn positive is very clear: diluting the cost with the advantage of platform, raising the selling price with the help of high-end models, and at the same time, carrying out internal structural adjustment, superimposing the natural law of reducing the cost of raw materials in the industry, and realizing positive cash flow.

02

Winning by scale

Turning the gross profit margin positive is only the beginning. How can a car company live well?

Scale, scale or scale.

Tesla’s ambition is to sell 20 million vehicles by 2030. Even if Weilai, who is holding high, is ready to launch a second brand "Ledao" to occupy a lower-priced market.

"We don’t use short-term and small-scale growth as a starting point to lay out the future."

He Xiaopeng bluntly said in the conference call that the next competition will not only depend on the short-term scale share, but also test whether the car companies will continue to lead in many dimensions such as high-quality and efficient scale, intelligence and internationalization.

Facing the future, Xpeng Motors has started the strategy of "group car-riding".

In the next three years, more than 10 brand-new models will be launched. Together with the global left and right rudder models and upgraded models, the total number of SOP models will reach nearly 30. This figure means that Xpeng Motors has got rid of the idea of start-ups.Began to develop towards all categories and globalization..

The first is a brand-new brand. Like Weilai, Tucki’s second brand is also ready to go. He Xiaopeng revealed that during the Beijing Auto Show next month, a brand-new brand for 100,000-150,000 will be officially launched, and it is committed to building the first AI smart car for young people. "This will be the most eye-catching explosion in the A-class pure electric market this year. New model."

This brand-new model will enter the C-end market first. Gu Hongdi, co-president of Xpeng Motors, said in the earnings conference call that MONA will contribute 10,000 sales every month, and such sales scale will be considered "very successful" internally.

Different from the market of more than 200,000, the new energy vehicles with 100,000-150,000 grades face greater difficulties. Companies such as Tesla and Huawei are trying to enter this market, but it is difficult to make a profit because of the high cost of batteries and smart driving systems. Not long ago, Yu Chengdong bluntly said that the cost of Huawei’s intelligent driving system is high. "Only more than 300,000 vehicles can use us to make a profit."

He Xiaopeng is also well aware of the difficulty of the market. He said that it is extremely difficult to make a good car with excellent performance in all aspects and high-level intelligent driving ability in this range, and to achieve profitability, which requires enterprises to have strong scale and systematic ability.

"Today, we are finally ready." In his view, the innovation of AI-driven smart car technology and architecture is no longer a medium-and long-term goal.AI-defined cars with autonomous driving as the core are now in progress..

At the scene of 1024 last year, Tucki revealed that the AI ? ? big model got on the bus, and now there is a clear timetable-the mass production of the AI ? ? smart driving big model got on the bus in the second quarter of this year.

This is still inseparable from the advantages of scale. At the beginning of this year, Tucki began to push XNGP to Max users in full, and the active penetration rate of users reached 83% in February. With the increase of XNGP usage, He Xiaopeng also set a KPI for the team:

I hope that XNGP’s travel experience in core areas, such as Beishangguangshen and Shenzhen, will be compared with Waymo’s Robotaxi in San Francisco.

What is certain is that with the brand-new sub-brand landing, the hardware cost of XNGP will be reduced with high probability. He Xiaopeng revealed that Xpeng Motors’s main brand will release a brand-new model in the second half of this year. "From this brand-new model, the hardware cost of XNGP has dropped by 50%."

In addition to the domestic market, Tucki also tried to replicate the advantages of scale abroad.

He Xiaopeng revealed that the expansion of overseas business has been greatly accelerated this year. In the second quarter, the international left-rudder version of G6 will be launched for the global market, and the right-rudder version of G6 will be launched in the second half of the year. In the future, we will enter Europe, Middle East, Southeast Asia and Commonwealth countries by cooperating with high-quality distributors.

03

Marketing+channel innovation

On the conference call, He Xiaopeng mentioned Wang Fengying the most frequently.

As an experienced automobile veteran, Wang Fengying’s entry into Tucki has brought about earth-shaking changes, not only a mature channel system, but also rich dealer resources. Wang Fengying is highly praised in Xpeng Motors, including He Xiaopeng.

In September last year, under the impetus of Wang Fengying, Tucki began to implement a channel reform plan called "Jupiter Plan", with the aim of eliminating inefficient direct stores and expanding the size of the stores of agent dealers. In addition to reducing costs, this innovative measure is moreLayout sales ability in advanceTo build a more efficient marketing channel system.

He Xiaopeng revealed that in 2023, a round of channel upgrading was completed, with over 130 stores eliminated at the end, and more than 160 excellent dealer partners were introduced, covering 40 new low-tier cities.

In 2024, while cultivating new stores, Tucki will accelerate the channel sinking. By the third quarter of this year, the total number of stores will increase to 600.

For the first time, He Xiaopeng responded positively to the rumor that "dealers are required to reserve inventory", saying that starting from the second quarter of this year, an innovative dealer cooperation model will be launched. By establishing short-term channel inventory for about half a month, the purpose is to speed up terminal delivery and fully activate the enthusiasm of dealers.

In fact, this adjustment in Tucki is not unusual in the automobile industry. It is an open secret that traditional car companies have pressed the dealers for inventory, and some good-looking sales figures are in many cases bought by dealers under pressure.

The inventory ratio of domestic car dealers will generally be around 2 months, and the inventory ratio of some economical family cars will even be higher. The purpose of doing so is also very simple, sales promotion.

In order to avoid the disadvantages of the traditional sales model of 4S stores, Xpeng Motors will strictly control the inventory level and the nationwide unified user purchase experience through systems and monitoring mechanisms.

In addition to the changes in dealer channels, the gameplay of marketing has also begun to adjust.

He Xiaopeng said that in 2024, a strong new marketing team will be established, paying more attention to the marketing of short videos, and reducing inefficient shopping, and upgrading from the original "car+internet" to "car+mobile internet".

For example, during the Spring Festival in Tucki, 20,000 users participated in the activity of soliciting video of car owner Spring Festival travel rush Zhijia, which also made the reputation of Tucki Zhijia spread from first-tier cities to third-and fourth-tier cities. From the recent month, the front-end planting data has increased by more than 100%.

In addition, Wang Fengying also put his own brand innovation strategy in Tucki. During the Great Wall period, Wang Fengying made Deerpika a champion in the market segment by reforming the sales model, and later gave birth to the Haval H6 with the concept of "urban SUV".

He Xiaopeng said that in terms of product planning, Xpeng Motors will insist on category innovation, because category innovation is the innovation with the greatest value, and the differentiation advantage of new categories is far greater than the "involution" of homogenized products. For example, Tucki X9 has created a new category compatible with 4-seater and 7-seater large cars. With the shape of MPV, it has largely cut off the medium and large SUV market.

In the past year, for Xpeng Motors, the external market environment, internal organizational structure, products and channels were all experiencing severe turbulence, but fortunately, Xpeng Motors stood the test.

Next, the wind and rain are still the same, the competition is still the same, and great uncertainty still hangs over every player’s head. Xpeng Motors, who has experienced artillery fire and wind and waves, has found the most suitable way for himself.

　　　 Movie network news(Photo/Yang Nan/Theway) The film "Don’t Look in the Mirror in the Midnight", which is exclusively copyrighted by Movie Network, was released on June 14th. When the leading actor, Li, Zhang Junhan and Vicki Xu were interviewed by Movie Network, they all started to accuse the director of recalling the crimes they suffered during the filming. In the environment of minus 10 degrees, actresses need to wear cheongsam for filming, and they also need to eat popsicles to prevent them from being angry when speaking.

　　　 The story of "Don’t Look in the Mirror in the Midnight" originated from folklore. Sitting in front of the mirror and peeling an apple at midnight, you can see the supernatural phenomenon in the mirror as long as the apple skin keeps on. The five protagonists in the film came to Witch Town because they wanted to solve the mystery in the mirror, and they met bizarre events and died tragically. In the end, only the heroine was left to solve the mystery. heroineMaggie LeeShe is a young model, first hero.Kenny Kwan W. Jr.He is also a Hong Kong actor. Both of them play husband and wife in the film, and they also suffer a lot.

"Looking in the mirror" is scary with tricks.

　　　 Chaoyang Niu has made many MVs before. His last film was a thriller, and his reputation was quite bad. This time, he still challenged similar films. He said that he definitely learned from his experience.

　　　 Movie Network: The director’s last work "Someone under the Bed" is a thriller. Do you have a special liking for this theme?

　　　 Chaoyang Niu: It’s because the last film was a thriller that I want to continue filming this time to make up for some regrets. The audience made a lot of criticisms in the last film "There is someone under the bed", and I made some improvements to these criticisms, all of which were improved in this film "Don’t look in the mirror in the middle of the night".

　　　 Movie Network: What did you mainly do?improve?

　　　 Chaoyang Niu: Mainly in three aspects. First, the audience thinks that "There is someone under the bed" is not scary enough. This time, we are just thinking about the horror of the law. I think at least in domestic films, this play is the most scary; Second, the audience felt that there were more laughter, and there should be no laughter this time. We invited the audience to watch the film and no one would laugh. The third is that the last suspense was announced too early, and we felt bored when we saw the middle. This time, we kept the suspense until the last second, and we didn’t know the ins and outs of the story until we finished reading it.

　　　 Movie Network: Many people think that thrillers are actually mysterious. Is this drama scary enough?

　　　 Chaoyang Niu: At the beginning, we designed 50 scary spots, including more than 20 carefully carved ones. Moreover, within the framework of the story, there are scary places in the plot. The audience has seen many scary movies and there are all kinds of scary scenes. It is not easy to make the audience tremble.

　　　 Movie Network: NowThe basic reputation of thrillers is not good.How did you avoid it?

　　　 Chaoyang Niu: Yes, this is what all thriller directors should strive for. So far, mainland thrillers have not won a good reputation. I hope this play can become the first one.

　　　 Movie Network: Let the director estimate the box office.

　　　 Chaoyang Niu: I won’t make an estimate. Let’s leave it to the market, because there must be some high films and some low films at the box office. I believe our play will have a good box office.

Next page: filming is cold and suffering.

Wild fishing, you can’t catch big fish, do you make the same mistake?

Everyone basically knows what wild fishing is. The simple understanding is that in addition to artificial cultivation ponds, we can fish in the water in the natural environment. We collectively referred to as wild fishing.

Although wild fishing is better in environmental and quality than artificial breeding. Perhaps it tastes much better in taste.

However, because of the wide area, the density of the fish is relatively poor, and the hook rate is far less than that of the pond.

Therefore, wild fishing wants to catch big fish in the rare environment of its own fish, so we must pay attention to the following points:

Share with everyone here, I hope to help fishermen.

The fish in the wild is more vigilant than the home -raising fish. After all, the alert fish with low vigilance has been fishing.

With a little movement around, the fish will be scared away, and the courage is particularly small.

So, if we want to catch big fish, we must stay away from the crowd, traffic, and find a place with less noise or no noise.

Set your phone to mute, and speak softly to speak, maintain a certain silence, and use tools when making nests, such as the nesting device.

Some fishermen are in the mood of being eager to catch fish in order to miss any wind and grass, and adjust their sensitivity high.

But knowing that you ca n’t eat hot tofu, in fact, this is a do not lose money. It is because it is too sensitive. If you just move, you will mistake you to think that there is a fish hook, which will cause frequent rods. This will definitely affect fishing. It will definitely affect fishing. Caused fish to be counterproductive, so sometimes it cannot be tuned too sensitive.

In order to make the effect of the fish attracting the fish, most fishermen will add some atomized materials to the bait.

Make the atomization more three -dimensional and highlight. In fact, there is no problem with fishing fish in this way. If it is used to catch big fish, it will have some effects.

Because the effect of atomization has increased, there are more small miscellaneous fish, and the bait is eaten by the small fish, and the big fish will not come over.

When the fish speaks, it is difficult to know. Some people with acute children will constantly change bait and want the fish to eat.

There is a problem. If you keep changing the bait, it will cause the fish to be vigilant. The fish is not stupid. If you change it, it will cause the fish to not speak, and the big fish will not be available. Try to avoid using this type. The bait.

In order to avoid this situation, we can spray a few times when we bait.

Because Qi Muyu is very rich in lure fish.

Especially in freshwater fish, many hormones, fish steroids, and multiple vitamins are added with freshwater fish. After the fish smells the taste, it will appetite and increase appetite.

Even when the fish itself is not hungry, the fish will have the desire to eat.

There is also a very good role in leaving fish. This taste will be kept in the water for a long time, and it will not disperse.

It can effectively attract big fish and improve the hit rate.

No matter what bait you use, it is more taboo to change frequently, raising the pole.

However, in terms of cost -effectiveness or quality, Qi Mu high -carbon pole fishing. Will reduce a certain loss for you.

Qi Mu’s high carbon pole is really friendly to fishing friends. Material is made of high -tonnage carbon cloth. It holds lighter in hand, has a good waist strength, and is not easy to break.

I don’t lose the brand in my hand, even if it is fishing for a day, it won’t be tired. Whether the big fish or the small fish can catch it in seconds.

Qi Mu’s high carbon pole belongs to a comprehensive rod of 28, which can adapt to a variety of venues, light texture, easy to carry, fashionable appearance, and basically cannot run after the fish hooks. It is a good fishing rod.

The above -mentioned precautions must be clearly understood. These issues will have more chances of making mistakes in novices. As for some fishermen who live in fishing ground for a long time, they can be used as a reference. After all, everyone’s habits are different. Make copy, randomly strain according to the actual situation.

Also, as a fellow fishing fellow, we should remember mistakes and change flexibly. We should do fishing for fishing.

After we get a big harvest, we can release some, instead of taking away all the brains. This will not only destroy the ecological environment, but also affect the harvest of fishing in the future.

Everyone can be able to release appropriately, so I think every harvest can be rich.

The most important point is that we must take away the garbage when we fish, because everyone is responsible for the environment.

During fishing, garbage everywhere will also affect our mood and the harvest of fishing.

Disclaimer: All pictures in this article are from the "copyright picture" provided by "IC Photo" or "Tuwa Creative" or today’s headline platform hotspot gallery, or photos taken by the author’s own original hand. Any website, newspapers, television stations, companies, organizations, organizations Personally without the permission of IC Photo or Tuwa creative or today’s headline platform or the author’s permission, shall not be part or all of them