1905 movie network feature On the evening of June 23rd, the 28th Shanghai TV Festival came to a successful conclusion, with more than 170 episodes appearing."Flowers", "Chang’an’s Lychee", "Sauvignon Blanc", "With Phoenix", "League of Legends" and other works that have attracted much attention are on the list, "Qingyu Nian 2", "Fatty Son-in-law 2", "Three-Body 2: Dark Forest" and other hot sequels have released the latest developments. Adapted from serious literature, "Yellow Card", "Yanshi Ji", "Fenghe Rises to Zhang Juzheng" and "Protagonist" have set off a new trend in the adaptation market.

Adaptation trend: serious literature becomes the backbone, focusing on the field of e-sports

In recent years, many popular dramas with high reputation have made the market see new possibilities for the film and television adaptation of serious literature, and serious literature has increasingly become the backbone of film and television adaptation.

"Yellow Card" is Mao Dun literary award-winning works, the original time span of nearly 50 years, through the Zhang and Huang family from the hukou led to the joys and sorrows reflect the earth-shaking changes of the times.

"Feng He Rises and Zhang Juzheng" is adapted from the four-volume historical novel Zhang Juzheng by the writer Xiong Zhaozheng, and "The Protagonist" is a film and television work of the same name by the writer Chen Yan, focusing on destruction and survival in war, and the writer Huang Huo’s "War and People" and adapted from the novel of the same name by Jin Yucheng, focusing on the changes in individual destiny in the early 1990s. The original works are all winners of the Mao Dun Literary Award.

The novel "Thousand Miles of the River and Mountains" adapted from Sun Ganlu’s novel of the same name and "Swallow Food" adapted from Ge Liang’s novel of the same name are also worthy of attention. The former is an excellent work of the 16th "Five One Project", while the latter’s original Douban score is as high as 8.9.

It is not difficult to see that in film and television creation, rooting in people’s lives, enriching the sources of creation, and disseminating Chinese stories have become the new popular password.

In terms of exploration themes, "Return to the South China Sea" adapted from the novel and "Tibetan Sea Flower" adapted from the novel will be the highlight;

In terms of the theme of martial arts, relying on the "Jin Yong Martial Arts World" series of works as the text, will create a unit drama in the form of high-quality characters, directed by,,,, respectively, telling the five chapters of "Eastern Heretic Western Poison", "Southern Emperor Bei Beggar", "Huashan On Sword", "Jiuyin True Sutra", "Iron Blood Pill Heart"; "The Sword Comes" adapted from the original novel of the beacon play princes, which is produced by Happy Twist, or will open a new attempt of comedy + martial arts.

In terms of the theme of e-sports, "League of Legends" based on the e-sports adaptation of the same name is directed by Zhang Yimou, which is also his first "cross-border" creation of a web drama. Zhang Yimou revealed in an interview earlier that the series is expected to start shooting in September. "I want to shoot a very different and contrasting [work], and I hope’League of Legends’ is handsome, cool and very good."

At the same time, the "Tail Fish Universe" was launched, including works such as "West Exit Yumen", "Three Lines of Reincarnation", "Xiao Qi Qinglu" and "Dragon Bone Burning Box".

Other IP adaptation works such as "Sauvignon Blanc", "With the Phoenix", "Leyouyuan", "Yugu Yao", "In the Blizzard", "Spring", "I miss you very much", "Love has fireworks", etc. are also gearing up, waiting for a share of the ancient and modern market.

Track development: digging deep into women’s power and continuing science fiction exploration

With the development of the feminist wave, feminist-themed works have shown strong vitality in "her era".

Since "Ode to Joy" opened a new chapter in feminist-themed dramas, "Thirty" and "I’m fine in a foreign country" have successively shown the style of female power from different aspects, and have established the indispensable position of female themes in the realist track. Until now, such themes are still the focus of the platform’s efforts.

The film list also covers a number of feminist works: including "Good Things Come Together", which tells the story of stay-at-home mothers returning to the workplace and working tirelessly for the first time as the female lead of the series; "Her and Her Islands", a female emotional drama that shows three generations of women’s marriages; "My Battle with Marriage", which tells the battle between married couples, and "Small Days", which explores the topic of marriage in the post-one-child era.

At a time when the anxiety of marriage and childbirth is quite controversial, the topic of marriage has become one of the core concerns of feminist themes.

In addition, there are also starring roles such as "Rose Story" that focus on the workplace and emotional experiences of elite women.

How to dig deep into women’s power and win audience resonance is undoubtedly the key to the platform’s "problem-solving".

It is reported that the "Three-Body IP", "Three-Body II: Dark Forest", "Three-Body: History" and "Stars", which are adapted from the winning books of the 11th Chinese Science Fiction Nebula Award, will enter the development stage one after another.

Also worth paying attention to is the skit track.

This year, the "X Theater" was launched, and the theater’s first work "The Long Season" exceeded 750,000 audience to give it a high score of 9.4 on Douban, setting a new high in the reputation of domestic dramas in recent years and becoming a phenomenon-level popular "magic drama".

Next, "X Theater" also has the legendary drama "Happy Face", the ancient detective drama "Under the Bustling City" and the Northeast suspense drama "Black Soil Silent" in stock.

Classic reproduction: continuation of the boutique series, while the sequel development is in progress　

Represented by the second season of "Celebrating More Than Years", the second season of "Fatty-in-law" and the second season of "Douluo Continent", the newly announced film list has seen a number of sequel works.

In addition, the second trilogy of the "Hometown" series, "Hometown, Stay Safe", is under development. The "Open" series started by "Beginning" also has "Opening" and "Lottery" continuing classics.

It is worth mentioning that the second season of "Celebration of the Year" is still co-starred by and, the second season of "Fatty-in-law" is starring, and "Hometown, Stay Safe" continues to participate.

Regarding how to avoid the series of creative difficulties in the sequel, whether it is the second season of "Celebration of More Than Years" that has been launched or the second season of "Fatty Son-in-law" that has been launched, it is officially announced that the original cast will play the role to ensure the authenticity of the sequel to the greatest extent.

　　The launch of new products for health decoration materials was held in Shanghai a few days ago. As a stage to show the latest achievements in the haute couture market, "All Things 24" spring and summer new products and "EB Art Cabinet Door" were launched, integrating and expanding wood with current fashion and natural ecology. Zhao Jianfeng, deputy general manager of Dehua Rabbit Decoration New Materials joint stock company and general manager of Dehua Rabbit Decoration Materials Sales Co., Ltd., was interviewed to introduce the development status and future business plans of listed companies.

　　Founded in 1992, Rabbit Baby started with sheet metal and gradually expanded its business to wood flooring, wooden doors, whole house customization, and home furnishing, soft furnishings, accessories, and other fields, forming a complete set of home building materials product line. After its listing in 2005, it has accelerated its development and has now become a leading green and healthy home building materials provider in the industry.

　　In Zhao Jianfeng’s opinion, the key to the Rabbit brand’s ability to stand out in the market lies in its adherence to the concept of green and healthy materials, as well as consumer recognition and word-of-mouth communication. Through years of hard work, Rabbit has established a complete sales network and after-sales services system, providing consumers with a convenient and efficient shopping experience.

　　Rabbit baby performance has continued to grow in the past year. In 2023, the company achieved total operating income of 9.063 billion yuan, an increase of 1.63% year-on-year; net profit attributable to the mother 689 million yuan, an increase of 54.66% year-on-year. In the first quarter of 2024, the company achieved operating income of 1.483 billion yuan, an increase of 33.37% over the same period of the previous year; net profit attributable to the mother 88.5479 million yuan, an increase of 18.81% over the same period of the previous year.

　　Zhao Jianfeng believes that the main reason for the company’s recent growth in revenue and profit is that, on the one hand, the products developed by the company meet the needs of human settlements and grasp the trend of cutting-edge design. On the other hand, the company focuses on product quality and the maintenance of product health attributes.

　　In terms of innovation and upgrading of basic materials, Rabbit has continuously increased its investment in research and development. Through continuous technological breakthroughs and process innovation, it has launched a series of high-quality plates with multiple functions such as flame retardancy and environmental protection.

　　Regarding the current fluctuations in the real estate market, Zhao Jianfeng said that changes in the real estate market will not have a great impact on the company’s performance. In the future, the decoration and renovation of residential stock houses will bring new business to the company and will bring new trends. In addition, Rabbit’sThe product will also expand into new application scenarios in the future, including transportation such as ships and automobiles. "On water transportation, the new product has more moisture-proof and mildew-proof technical characteristics."

　　Regarding the company’s future business plan, Zhao Jianfeng introduced that Rabbit will adhere to the innovation-driven development strategy, increase investment in research and development, and continuously launch more innovative and competitive products. At the same time, the company will also actively expand domestic and foreign markets, seek more cooperation opportunities, and contribute to the sustainable development of the domestic home building materials industry.

　　 Legal Network Jinan, September 29th, reporters, Jiang Dongliang, Xu Peng, yesterday, the "Wanda red scarf" incident reported by this newspaper aroused widespread concern in the society. The reporter learned today that the local authorities in Heze City have launched an investigation into the advertisers and advertising producers involved, and the general manager of Heze Wanda Plaza Management Company and other three main responsible persons were dismissed.

　　 A commercial advertisement for "Wanda" appeared on the red scarf issued to students by Danyang Road Primary School in Heze City Development Zone, Shandong Province. In response, the relevant person in charge of the Education Bureau of Heze Development Zone said that it was issued by the traffic safety into the campus activity. Today, the official website of Heze Economic Development Zone released information saying that it has given a serious warning to Lu Yongmei, the principal of Danyang Road Primary School, within the party.

　　 Some legal sources said in an interview that Wanda’s behavior not only violates morality and harms the physical and mental health of minors, but also is suspected of violating laws and regulations.

　　 A commercial appears on the red scarf

　　 The red scarf represents the corner of the red flag, symbolizing the revolutionary tradition of the proletariat. Since the wearer is a member of the Chinese Young Pioneers, the red scarf is also often used as a proxy for the young pioneers. However, the red scarf and small yellow hat issued by Danyang Road Primary School this time are printed with the words "Heze Wanda Plaza" and "Grand Opening on November 16".

　　 A person in charge of the Education Bureau of Heze Development Zone, surnamed Gao, said that more than 100 red scarves were distributed to the third grade of Danyang Road Primary School during the afternoon activity on the 25th. At that time, the package was not opened and commercial advertisements were found printed. The school was closed soon after the activity. After school, a teacher discovered the problem of commercial advertisements and immediately posted a reminder message not to wear them in the parents’ WeChat group. All of them were taken back on the morning of the 26th.

　　 "Due to the timely discovery, there was no phenomenon of students wearing it on a large scale on the street." The person in charge surnamed Gao said.

　　 Today, the official website of the Heze Economic Development Zone released the "Notice on the Handling of the Red Scarf Print Advertising Incident in Danyang Road Primary School", saying that the Danyang Street Party Working Committee will be instructed to investigate together with relevant departments. After investigation, Lv Yongmei, the principal of Danyang Road Primary School, was directly responsible and responsible for the matter. According to the relevant provisions of the "Regulations on Disciplinary Action of the Communist Party of China", he was given a serious warning within the party. At the same time, all schools are required to learn a profound lesson and strictly prohibit commercial advertisements from entering the campus.

　　 In addition, Wanda Commercial Management Group Co., Ltd. released information today that on September 25, Wanda Commercial Management Group’s subordinate Jinan Heze Wanda Plaza Management Company issued a batch of red scarves with commercial information without the approval of the internal management department of the enterprise, causing adverse effects. After the incident, Wanda Commercial Management Group actively cooperated with relevant government departments to investigate and deal with it, and dealt with the relevant responsible persons seriously: the labor relationship of the three main responsible persons including the general manager of Heze Wanda Plaza Management Company was lifted, and the three senior management personnel including the general manager of Jinan Region and the five relevant responsible persons including the deputy general manager of investment promotion and operation of Heze Wanda Plaza were punished by canceling their year-end promotion qualifications and deducting their post salaries.

　　 Wanda’s actions deserve moral condemnation

　　 Sun Ruixi, a lawyer at Shandong Dayang Law Firm and vice president of the Shandong Provincial Bar Association, said that the red scarf is a corner of the red flag, dyed with the blood of revolutionary martyrs, a symbol of the Chinese Young Pioneers, and represents the patriotism of the Chinese people. In this case, although the school took back all the red scarves issued after discovering the above-mentioned illegal acts, the above-mentioned actions of the advertiser have seriously violated the honor of the Chinese Young Pioneers and hurt the simple patriotism of the Chinese people. It deserves serious moral condemnation.

　　 "The red scarf has a lofty meaning and sacred value in the hearts of underage children. Now that commercial advertisements are printed on the red scarf, children will mistake the red scarf for the carrier of advertising and the tool of advertising. This distorts their correct values and greatly harms children’s physical and mental health." Wang Xinliang, director of Shandong Xinliang Law Firm, said.

　　 After the news came to light, Wanda’s behavior caused great indignation among netizens, and everyone left messages on major websites. "Wanda’s advertisement is very novel, and it actually insults the blood of martyrs. The advertisement does a red scarf, and it relies on martyrs to promote it. The blood of martyrs dyes the national flag, and the corner of the national flag is made into a red scarf. The advertisement does a red scarf. The creative idea is really novel."

　　 Market supervision department files an investigation

　　 From a legal perspective, there are regulations governing the use of red scarves.

　　 The reporter checked and found that "Several Provisions on the Production and Use of the Flag, Team Emblem and Red Scarf of the Chinese Youth Pioneer Team, and the Logo of the Team Cadres" (Zhongshaofa [2005] No. 20;), Article 13 of which clearly stipulates: The flag, team emblem and red scarf of the Chinese Youth Pioneer Team, the logo of the team cadres and their patterns shall not be used for trademarks, commercial advertisements and commercial activities. Youth working committees and Young Pioneer organizations at all levels shall supervise and inspect the implementation of these regulations.

　　 "Article 39 of the Advertising Law of the People’s Republic of China clearly stipulates that advertising activities shall not be carried out in primary and secondary schools and kindergartens, and advertisements shall not be released or disguised using textbooks, teaching aids, exercise books, stationery, teaching aids, school uniforms, school buses, etc. of primary and secondary school students and young children, except for public service advertisements." A prosecutor, who did not want to be named, told reporters that the red scarf, as a symbol and logo of China’s young pioneers, has strict production and use norms, and shall not be used for trademarks, commercial advertisements and commercial activities. The act of printing commercial advertisements on the red scarf and distributing them to primary school students in Heze Wanda Plaza violated the production and use norms of the red scarf and violated the relevant provisions of the Advertising Law.

　　 The prosecutor said that the administrative department for industry and commerce has the right to deal with the illegal act in accordance with the relevant provisions of the Advertising Law to ensure the seriousness of the production and use of red scarves, which is of great significance for strengthening the ideological and moral education of children, strengthening the cohesion of the young pioneers, and promoting the proletarian revolutionary tradition.

　　 Heze City Bureau of Industry and Commerce Advertising Section Chief Wu said in an interview with reporters that the current Economic Development Zone Market Supervision and Administration Bureau has filed an investigation into the matter, mainly involving advertisers and advertising producers.

　　 "According to the Advertising Law, Wanda’s advertising on the red scarf violates Article 39 of the Advertising Law and should be subject to administrative punishment in accordance with Article 58 of the Advertising Law," Wu said.

　　 This newspaper will continue to monitor the progress of the incident.

A few days ago, BYD announced its November sales data. Among them, Han’s sales performance was outstanding, exceeding 10,000 vehicles, maintaining sales growth for four consecutive months. However, BYD’s cumulative sales in 11 months fell by 11.37% year-on-year.

Let’s be optimistic about the news first: Judging from the monthly sales performance in November, BYD’s new energy vehicles have achieved satisfactory results.

Data show that the sales volume of BYD’s new energy vehicles reached 26,690 in November, a year-on-year surge of 1.38 times. Affected by this, BYD’s overall sales in November reached 53,943 vehicles, up 30.63% year-on-year.

From the model, BYD Han sold 10,105 vehicles in November, achieving a four-month sales increase. Among them, Han EV sold 7,482 vehicles in November, an increase of 48% from October; Han DM sold 2,623 vehicles in November, up 5.3% from October.

Since its listing in July, BYD has sold 28,467 vehicles, including 19,766 EV and 8,701 DM.

However, judging from the annual sales performance, BYD’s overall sales performance is not satisfactory, with a cumulative sales volume of 370,650 vehicles, down 11.37% year-on-year; Among them, the sales volume of new energy vehicles was 160,848, a year-on-year decrease of 25.67%. On the contrary, fuel vehicles achieved positive growth, with 209,802 vehicles sold, up 3.96% year-on-year.

Bangpingdian

From the perspective of sales performance, we hope that BYD’s annual sales decline is affected by the epidemic at the beginning of the year and has not recovered.

Fortunately, with the release of production capacity, BYD Han’s sales volume continues to rise, and the monthly sales volume is close to half of BYD’s new energy. It can be seen that BYD Han has obviously been recognized by consumers in terms of product strength. As for whether BYD Han can "block" Tesla Model 3 next, let us wait and see.

Recently, we received feedback from employees of Henan Suda Electric Vehicle Technology Co., Ltd., and the problem of employees’ unpaid wages has not been effectively solved. It is understood that Henan Suda Electric Vehicle Technology Co., Ltd. has been in a state of suspension of production since the second half of 2020 due to its poor management and COVID-19 epidemic. Employees who have not left their jobs can’t go to work normally, and they can only receive basic living expenses, and sometimes even basic living expenses can’t be paid. Such a new power enterprise, which was the first batch to obtain "double qualifications" and was concerned by the governor, is now struggling and facing the situation of bankruptcy.

According to the feedback from employees at present, 12,000 yuan was paid in 2021, and 4,000 yuan has been paid so far in 22 years, and no penny has been paid for leaving the company. Sanmenxia currently has a minimum living guarantee of 1,900 yuan a month, so there is no minimum guarantee, and social security has never been paid since 2021.

In fact, since the problem of unpaid wages of Suda was exposed in 2020, there have been complaints from employees, but the problem has not been effectively solved. As early as the end of 2021, the local government replied: the management committee of the Development Zone has conducted many interviews with Henan Suda Electric Vehicle Technology Co., Ltd. on the issue of unpaid wages and unpaid social security fees, urging enterprises to implement their responsibilities, take measures to resolve hidden dangers of unpaid wages in time, do a good job in ideological counseling for employees and helping employees in difficulty, and properly handle the problem of unpaid wages. At the same time, the Development Zone Management Committee actively takes measures to help enterprises coordinate and solve production and operation difficulties and promote enterprises to gradually realize standardized management. In October, 2021, the municipal government and the administrative committee of the development zone set up a leading group for Sanmenxia City to promote the related work of Henan Suda Electric Vehicle Technology Co., Ltd. and a special class for the development zone to promote Henan Suda Electric Vehicle Technology Co., Ltd. to resume work and production, and arranged special personnel to carry out investment attraction and joint venture for Suda problem in order to solve Suda series of problems as soon as possible. In the next step, the development zone will urge enterprises to promote strategic restructuring as soon as possible, and at the same time actively do a good job in explaining and appeasing employees, strive for their understanding and support, properly handle contradictions, tide over difficulties with enterprises, and maintain social stability.

At present, the complaint platform of People’s Daily Online has also collected a large number of complaints about the unpaid wages of Henan Suda Company.

Some employees complained that "Henan Suda electric car does not pay wages, does not pay social security, and employees cannot be reimbursed for hospitalization. Since January 2021, social security has been broken off, and employees can’t be reimbursed for hospitalization. I called 12345 for feedback. The answer was that I suggested to the Development Zone Human Resources and Social Security Bureau about the salary and social security of Henan Suda electric employees, but there was no substantial progress in many feedbacks! Begging the government to come forward to solve this matter,. "

As early as 2021, employees of Henan Suda Electric Vehicle Technology Co., Ltd. (hereinafter referred to as Suda Company) broke the news. The company originally stipulated to pay the salary of last month on the 25th of each month, but by the end of November, the salary for three months from August to October was not paid, and the company leaders have not given a positive reply or any statement so far. It is worth mentioning that some employees were also "paid" 20,000 yuan for car booking, which was originally scheduled to be returned before June 30, and has not been returned so far, and there is no statement or reply. Now the employees of the company begin to ask for salaries in a large area and in various ways. By the 24th of this month, employees had gone to the chairman of the trade union to ask for salary. The chairman generally meant: If there is no money, it’s up to you. Send all the employees away. As of press time, the salary is still going on.

Suda, a key supporting enterprise in Henan province and city.

As the "No.1 Project" of Sanmenxia City’s transformation and upgrading, Henan Suda has been highly valued and strongly supported by Henan Province and Sanmenxia City. "The municipal party committee and municipal government provide nanny-like service to Suda Company, escort like a guard, rescue in time when the enterprise encounters setbacks, and devote themselves to it." The main leaders of Sanmenxia municipal government once lamented. However, for a long time, Henan Suda has made little noise in the new energy automobile industry. The last time it attracted public attention, it got "double qualifications". In 2019, the Ministry of Industry and Information Technology approved the qualification of Henan Suda to build a new pure electric passenger car manufacturer, which became the first car enterprise in Henan and the 11th in China to obtain "double qualification". However, Henan Suda, who holds the "double qualification" of building a car, is greeted with doubts one after another. Since its establishment in 2010, this enterprise has failed to independently produce a pure electric vehicle for more than five years, and has been accused of being "stiff but not dead", but it has been strongly supported by Sanmenxia City, Henan Province, where the enterprise is located.

According to public information, on February 10, 2011, the Implementation Opinions on the Development of Electric Vehicle Industry in Sanmenxia City (Provisional) stated that it is necessary to focus on cultivating Suda Technology to produce pure electric mini and mid-size cars, with an annual output of 100,000 vehicles by 2015. According to the plan, the Suda electric vehicle project has a total land area of 3,500 mu (826 mu in the first phase), with a total planned investment of 5 billion yuan, with an estimated annual output value of 35.6 billion yuan and a profit and tax of 7 billion yuan. After completion, a number of affiliated enterprises can be integrated to settle in, indirectly achieving an output value of more than 80 billion yuan, profits and taxes of more than 15 billion yuan, and attracting about 20,000 industrial workers. Obviously, this goal has not been achieved. According to authoritative media reports, in the case of shortage of land use indicators, the Sanmenxia municipal government gave priority to ensuring the land demand for the Suda electric vehicle project. The 705 mu of land required for the first phase of the project was approved by the provincial government in just 20 days; The approval procedures for environmental assessment, energy assessment and safety assessment of the project are all arranged by the government. In addition, Henan Suda also enjoys support policies in high-tech, environmental protection, new energy, energy conservation and comprehensive utilization. According to media reports, on March 13, 2020, Wang Guosheng, secretary of Henan Provincial Party Committee, went to Suda Company to investigate the situation of enterprise epidemic prevention and control, resumption of work and production, and scientific and technological innovation. Liu Nanchang, secretary of Sanmenxia Municipal Party Committee, accompanied the investigation.

During the investigation, Secretary Wang Guosheng spoke highly of Suda’s work in epidemic prevention and control, resumption of work and production, and scientific and technological innovation. Wang Guosheng said that Suda Company focused on the long-term and advanced layout, and while doing a good job in epidemic prevention and control, it promoted the resumption of production in a safe and orderly manner. It has many core technologies such as active control system, motor electronic control system and balanced discharge, which completely solved the safety problem of vehicles. At the same time,The sales of Suda pure electric cars at home and abroad have steadily advanced and achieved fruitful results..As the only pure electric passenger car enterprise in Henan Province, Suda Company will be strongly supported by the government and relevant departments.Therefore, I hope that in the future, Suda Company can accelerate its development, promote the development of related industries and make contributions to the economic development of Henan Province. Li Fuxing, the chairman of the company, said that in the future, Suda Company will take it as its responsibility to cultivate the industrial chain and supporting parts bases, push forward all the work of the company in a down-to-earth manner, and strive to build a 100 billion yuan industrial base for new energy vehicles.

A controversial enterprise

At present, there are only two products in official website of Henan Suda, namely the sedan SA01 and the small SUV SD01. After subsidy, the price is 130,000 yuan and 110,000 yuan. official website shows that the cruising range is 180-300 kilometers.

But there are only two products, and they are also accused of "sales fraud". In June 2020, there was media exposure, "Starting from Henan Suda: signing a fake sales contract with employees, a high-profile car company without a 4S shop."

According to the article, after visiting Sanmenxia City, the reporter found that even though every signing ceremony of Henan Suda was vigorous, there was no 4S shop in the local base camp, and the sales method was relatively hidden. Most citizens still knew little about Suda electric vehicles. Xiao Jing, an internal employee of Suda, told reporters that the company has been actively mobilizing employees to buy cars in order to "exchange" sales. If there is not enough money, it can even sign a contract with the company for "fake buying". The reporter found in the factory of Henan Suda that at present, only one phase of the factory has been built, and two more phases are under development planning. Only the sales exhibition hall is open to the public for the time being.

Although as the "No.1 Project" of Sanmenxia City’s transformation and upgrading, Henan Suda has been highly valued and strongly supported by Henan Province and Sanmenxia City. However, with the outbreak of the problem of unpaid wages in Henan Suda, more problems will be exposed. In the field of new energy vehicles, there are more and more such examples. Changjiang Automobile and Sailin Automobile are all falling down. Some insiders believe that the management ideas of government departments should be changed, and it is necessary to prevent enterprises from being tied too tightly to local governments. Once enterprises are stagnant, they will waste resources and funds, which will adversely affect the development of the industry.

　　The operation cost of the webcast platform is high, and its income mainly includes advertising revenue, rewards for users (including gifts and props), cooperation with game companies and peripheral manufacturers, etc. However, according to industry sources, advertising and other income can not fully cover the cost of most live broadcast platforms, and many live broadcast platforms still rely on "financing" support.

　　Recently, a survey report on webcasting shows that there are about 200 webcasting platforms in China, and almost half of netizens said that they have seen webcasting. Some netizens wondered, with so many webcasting platforms, does it mean that it is very simple or low-cost to make a live broadcast platform? What is the cost geometry of these live broadcast platforms? Where does the income come from? In the live webcast, millions of people watch it at the same time. So, are these audience figures true? What is the income of the anchors? In the interview, Beijing Youth Daily reporter learned that at present, most live broadcast platforms are still in a state of "burning money", of which the highest cost is the cost of anchor and broadband, and the highest anchor has an annual salary of 3 million.

　　phenomenon

　　Top anchor has an annual income of 3 million

　　There are many kinds of webcasts, and games are a major part of webcasts. Traditional game content, due to various reasons, rarely appears in the mainstream media, and there is no unified channel in the game digital charging channel. However, in the live webcast, the game has become one of the most important contents of several live broadcast platforms, attracting millions of users to watch it every day. Dong Rongjie, executive vice president of YY, once said, "Up to now, we are very optimistic about the live broadcast of the game. Although it faces a lot of problems as far as the status quo is concerned, we are still very optimistic about the live broadcast of the game from our mentality and strategy."

　　A "gold anchor price list of a live broadcast platform" circulated on the Internet shows that the highest anchor signing price of the platform has reached 2 million in January, equivalent to 24 million years. The anchors in this price list are all from popular online games, such as LOL and dota2. Their daily live broadcast time is from 12: 00 to 20: 00, and the signing price ranges from 500,000 to 2 million per month. This kind of "worth" is even comparable to a first-line star.

　　But "worth" or "signing price" is not the real income that the anchor gets personally. Miss, the anchor who signed a platform with a net worth of 17 million, officially responded a few days ago: "The real number is far lower than the previous reports of the media. In the video industry, large-scale program cooperation involves dozens of teams, a large amount of equipment investment, etc. It is not unusual for tens of millions of companies to cooperate. My income is not that high. " In other words, the cost of manpower and equipment of online programs is high, and the price of cooperation needs to cover the above costs, and only a small part of it eventually falls into the pocket of personal anchors. According to industry sources, at present, the annual income of top anchors is 3 million, and there are not many who can make millions.

　　experience

　　The "gift" given by the audience to the anchor is expensive.

　　The reporter of Beiqing Daily randomly opened a live broadcast website and saw that there were advertisements for two games directly above and below the live broadcast page, and the middle was the main window of live broadcast. On the right side of the live broadcast window, the conversation between users and others will be displayed in real time, and if a user gives a gift to the main broadcast, it will be displayed in real time. At the top of the page, there are some users’ names and rankings. These are the top ten users who gave gifts in this live broadcast.

　　At the same time, "Quiz this game" is displayed in the lower left corner of the live broadcast window. After logging in, users can bet to answer the quiz questions. If the quiz is correct, the system will settle the accounts in proportion, and these "notes" need users to spend money to buy in the early stage. In addition, at the bottom of the page is "Hot Promotion", which includes officially promoted hardware, props, activities and other advertising content such as other games and hardware.

　　In the live broadcast, the audience will give the anchor "gifts". Although these gifts are virtual, they are expensive when converted into RMB. For example, in the fish fighting platform, there are props such as fish balls, shark fins, airplanes and rockets, among which fish balls are the cheapest, about 100 fish balls =1 horn, and one shark fin in 1 yuan, while airplanes and rockets are worth 100 and 500 shark fins respectively, that is, 100 yuan and 500 yuan. A user told the reporter of Beiqing Daily that it is common to be smashed by hundreds of thousands in a live broadcast. He said that the name of the user who gave the gift will be displayed in the live broadcast room, and the name of the user who gave the high-value gift will be directly displayed on the barrage of the live broadcast screen; If you send the same gift, you can also brush out a visual effect. Not only will other users in the room pay attention to which "local tyrant" gave it, but the anchor will also thank him specially in the program.

　　However, according to reports, these gifts are not all owned by the anchor, but are divided into the anchor and the platform. Different platforms are divided into different types, some are divided into five or five, and some are divided into three or seven, while some well-known anchors are separately discussed. Therefore, this share becomes a part of the platform revenue.

　　press sb for an interview

　　The number of people on the webcast platform has moisture.

　　One day last year, Xiao Zhi, a well-known anchor, entered into a battle with a well-known domestic team to play LOL games on the platform of DouYu. Real-time data shows that the number of people watching the live broadcast in this room once soared to 4.44 million, which was captured by netizens and widely circulated on the Internet.

　　However, the number of network platforms is often questioned with great moisture. According to some users, different platforms have different moisture content, and some rooms will show hundreds of thousands or even millions of online people when they broadcast live in the middle of the night, which is "very unscientific". On September 19th last year, the public micro-signal of "E-sports" broke the Oolong event of DouYu’s number: when the original WE players smiled and broadcast live on the betta platform, the number of viewers actually exceeded "1.3 billion", which is almost the total population of our country.

　　Some engineers have simulated N users visiting the live broadcast room at the same time on a single PC, and found that the number of online rooms with 120,000 people on the platform may be only 40,000, and the water content is as high as 70%. In addition, in September 2014, an anchor directly revealed during the live broadcast that the platform displayed 120,000 viewers, but 80,000 viewers for the anchor, because his performance was determined by the number of viewers.

　　reveal a secret

　　The live broadcast platform is still supported by "financing"

　　In the video industry, in addition to the cost of manpower, a large number of equipment investment costs are also very high, and broadband investment is a large part of it. Yin Hu, head of Zhanqi TV, said that the monthly bandwidth expenditure of Zhanqi TV is as high as 10 million. Broadband determines the image quality and speed, and these factors directly affect the user experience of live broadcast. Affected by high broadband fees, many live broadcast platforms are losing money. Jia Wei, vice president of Momo, said in an interview that Momo’s income can already pay for broadband costs.

　　According to an industry insider, the bandwidth of some live broadcast platforms is based on the peak monthly bandwidth of this month. Then, according to the bandwidth cost of 20 million yuan /T/ month given by the current industry, assuming that according to the current standards, the definition provided to users is 720P, which is equivalent to about 1.5M bandwidth for each user, then if there are 1 million viewers watching the live broadcast at the peak, it will need about 1.5T bandwidth. According to this calculation, the theoretical bandwidth cost of the live broadcast platform is about 30 million yuan per month. However, due to the application of IDC, CDN and other technologies in live broadcast, that is, allowing multiple people to operate concurrently, the actual bandwidth and cost occupied are also lower than this figure, and some may be divided by 3, which is about 10 million yuan per month.

　　But if the peak exceeds 1 million viewers, the cost will rise. Take Huya TV as an example, its investor Huanju Times’ financial report for the fourth quarter of 2015 shows that the revenue from Huya live broadcast in the fourth quarter of 2015 was RMB 133.6 million (about US$ 20.6 million), and the bandwidth expenditure in the fourth quarter (including Huya live broadcast and other services) was RMB 161.1 million (about US$ 24.9 million), and the monthly bandwidth expenditure exceeded RMB 50 million.

　　Cao Jin, former executive vice president of YY, said in an interview with the media, "In terms of operating the e-sports live competition platform, the current cost of broadband accounts for about 40% of the overall operating cost, and the cost of content including copyright, events and teams accounts for 30%-40%, and 20% is the company’s operating cost. Some companies still need to pay about 20% of the cost in promotion, which is very expensive to do. "

　　However, although the live broadcast platform has high operating costs, its income methods are also diverse. It is understood that the revenue of the live broadcast platform mainly includes advertising revenue, user rewards (including gifts, props, etc.), and cooperation with game companies and peripheral manufacturers. According to insiders, advertising and other income can not fully cover the cost of most live broadcast platforms, and many live broadcast platforms still rely on "financing" support.

　　In March of this year, Betta TV, the live broadcast platform, announced that it had received over $100 million in financing from Series B led by Tencent, and both Series A investors Sequoia Capital and Nanshan Capital will continue to invest; In February of this year, ImbaTV announced that it had won the investment of heroes’ mutual entertainment; At the end of last year, the live broadcast community Fire Cat TV announced that it had obtained the $10 million Series A financing of Youku Tudou. In November last year, the game live broadcast platform Dragon Ball completed nearly 100 million US dollars of financing, which was led by Youjiu Games and followed by Tencent. In December last year, virtual hall, a live video platform, won the B round of RMB financing & HELIP; … Many cases show that the game live broadcast platform is booming in financing, and financing is also the way for the live broadcast platform to survive.

　　Supervision

　　The "anchor blacklist" is still being updated.

　　In January of this year, Betta TV was "live broadcast". Previously, the platform was repeatedly exposed to indecent videos and anchor large-scale live videos; In addition to fighting fish, many live broadcast platforms also have similar problems, and the supervision of live broadcast platform content has become a common concern of the industry and the government.

　　In March of this year, the National Office for Combating Pornography said that in view of the recent situation of pornographic and vulgar online broadcast platforms, the National Office for Combating Pornography coordinated the deployment of the National Network Information Office, the Ministry of Public Security, the Ministry of Industry and Information Technology, the Ministry of Culture, the State Administration of Press, Publication, Radio, Film and Television, and other departments, and seriously dealt with the responsible persons and units involved in the alleged dissemination of obscene videos, such as betta "live broadcast". At the same time, the monitoring of major live broadcast platforms should be strengthened. For example, the Ministry of Public Security has set up cyber security police offices on YY and other key live broadcast websites, and the Ministry of Industry and Information Technology has organized technical forces to conduct information security assessments on more than 50 mainstream live broadcast platforms at home and abroad, and timely cooperated with relevant departments to do a good job in handling illegal and illegal information of live webcasting according to law. In addition, it also urged all localities to seriously deal with illegal live broadcast platforms, investigate the legal responsibilities of relevant personnel and units, and coordinate relevant departments to suspend business for rectification until it is closed.

　　In addition to government departments to increase punishment, industry self-discipline is also an important aspect. In April this year, a number of webcasting platforms jointly issued the "Beijing Webcasting Industry Self-discipline Convention". It is understood that the "Convention" was jointly drafted by the Beijing Cultural Law Enforcement Corps and the Beijing Network Culture Association. The contents include that anchors need real-name authentication, live webcasts should be kept for no less than 15 days, and no registration channels should be provided for anchors under the age of 18. At the same time, a number of anchors are included in the "anchor blacklist", and the blacklisted anchors will no longer be employed by the webcast platform, and this list is still being updated.

　　Text/reporter Wen Wei for the picture/vision china

　　CCTV News:The World Health Organization has released the latest edition of the International Classification of Diseases (ICD-11), and one of the most concerned measures is to formally include "Gaming disorder" as a mental illness and bring it into the medical system. It can be seen that with the popularity of smart phones and tablets, game addiction continues to spread and has become a problem in all countries of the world. Solving this problem is also of great significance.

　　Is "addicted to playing games" a disease?

　　Perhaps many people have thought about this issue. Some people want to quit the game, but they can’t extricate themselves, and continue to indulge while scolding themselves; Some parents are worried about their children’s addiction to games and take various measures to send their children to an internet addiction school. Most people think that this is weak willpower and needs restraint. Few people associate "game addiction" with diseases with specific symptoms in physiology and psychology, such as "smoking addiction" and "drug addiction". Now, WHO lists "game addiction" as a formal disease and defines its symptoms:

　　1. Playing video games uncontrollably (frequency, intensity and length of playing video games should be taken into consideration);

　　2, more and more often put video games before other life interests;

　　3, even if there are negative consequences, continue or increase the time of playing video games.

　　In addition, it is worth noting that the World Health Organization is also very strict about the conditions for diagnosing "game addiction". The behavior pattern of the parties must be serious enough, and it has caused great damage to individuals, families, society, education, work or other important aspects, and it usually lasts for at least 12 months before the diagnosis can be made. But it also shows that if the symptoms are serious, the observation period before diagnosis can also be shortened.

　　Who’s definition of "game addiction"

　　With the diagnostic criteria, it means that doctors will treat "game addiction" as a formal diagnosis result in the future, and then prescribe prescriptions and provide treatment plans. More researchers will also collect and analyze relevant data according to this category to promote the emergence of new treatments.

　　At the same time, the World Health Organization also clearly pointed out that only a small number of people who participate in digital or video game activities are affected by game obstacles. However, people who participate in the game should be alert to the time they spend in the game activities, especially when they are too busy to take care of other daily activities, and be alert to any changes in physical and mental health and social functions caused by the game behavior pattern.

　　In China, the Yang Yongxin will make a comeback?

　　Entering "game addiction" into the search engine will lead to a series of shocking social events: Xiao Liuwo, a 17-year-old Guangdong youth, suffered from a cerebral infarction after playing online games for more than 40 hours in the dormitory; A 13-year-old boy from Hangzhou jumped from a building after being reprimanded by his parents for playing "the glory of the king", causing multiple comminuted fractures. When he was taken to the hospital, he was also required to log in to a mobile game account. A 23-year-old woman from Cili, Hunan Province was brutally killed by a 15-year-old junior high school student who was addicted to violent online games and wanted to experience the pleasure of killing people in reality. ……

　　Minors seem to have become the hardest hit areas of game addiction, and the negative effects of these extreme cases have been maliciously amplified. Therefore, the "electroshock therapy" of Yang Yongxin and the "school for abstaining from internet addiction" such as Yuzhang Academy are rampant all over the world, covering up and even praising the abuse of young people such as detention and electrotherapy. Fortunately, such cruel, tyrannical, contrary to modern medicine, and actually rich behavior was finally exposed, and its practice and reputation have been denied among the general public.

　　Then, this time, who lists game addiction as a "disease", will the influence of games on people be demonized again? What needs to be recognized is that "game addiction" and "love to play games" are two concepts, just as drinking addiction is also a mental illness, but this does not mean that there is a problem with drinking itself, and the problem is addiction.

　　In recent years, some schools have set up e-sports majors one after another, and the e-sports industry in China has entered an explosive period, and e-sports has also become an officially certified sport of the International Olympic Committee … There is no contradiction between the public’s acceptance of online games and the classification of game addiction as a "disease". In the meantime, the normative role of the system is particularly obvious. As early as 2005, China issued the first "Online Game Anti-addiction System Standard"; In September 2016, the National Internet Information Office drafted the Regulations on Network Protection for Minors (Draft for Comment); In January 2017, the Legislative Affairs Office of the State Council publicly solicited opinions on the Regulations on the Network Protection of Minors (Draft for Review); In December 2017, Publicity Department of the Communist Party of China and other eight ministries and commissions jointly issued the Opinions on Strictly Regulating the Management of Online Game Market, and the relevant legal systems in China are constantly improving.

　　If it is a disease, it must be cured!

　　In response to this revision, many netizens expressed their support, believing that it will help popularize the concept of Internet addiction and let people face up to their own problems.

　User comments screenshot

　　Some netizens also questioned how it was "sick" when it was good.

　

　　User comments screenshot

　　Although it is controversial that game addiction is classified as "mental illness", in terms of academics, experts have already started research on game addicts. Zhang Jintao, the research group of the State Key Laboratory of Cognitive Neuroscience and Learning of Beijing Normal University, pointed out in the research paper "Brain Mechanism of Abnormal Negative Emotion Processing and Regulation of Online Game Addicts" that a large number of clinical studies and practices have found that online game addicts have a high comorbidity rate with emotional problems such as depression and anxiety. In addition, the lack of ability to adjust negative emotions is also a problem that many online game addicts often report in real life.

　　The experiment shows that online game addicts all show the passive mode of activity in subcortical areas (such as amygdala) and cortical areas (cingulate cortex, lateral prefrontal cortex) when processing negative emotional stimuli and adjusting negative emotions.

　　Screenshot Source: official website, State Key Laboratory of Cognitive Neuroscience and Learning, Beijing Normal University

　　This study shows that online game addicts show a similar pattern of neural activity to substance addicts in processing and regulating negative emotional stimuli, suggesting that this phenomenon of neural passivation in processing and regulating negative emotional stimuli is not entirely the effect of taking addictive drugs, but related to addiction itself.

　　In other words, there is no doubt that "game addicts are suffering". It is very important to classify "game addiction" as a disease, so that they can be placed and treated more pertinently and properly.

　　The greatest significance of WHO’s adjustment this time is to remind us to abandon any improper so-called "treatment" means in the past and help people who are addicted to games out of trouble in a more standardized way. This is the progress of our understanding and science. (Text/Dai Mengmeng)