Lexus RX, as a high-profile luxury SUV, has won the favor of many consumers with its unique design and excellent performance. Starting from 405,000, although the price is expensive, the positioning and exquisite craftsmanship of the large SUV have made it find a foothold in the market.

In terms of appearance, the Lexus RX continues the family’s signature spindle grille, with sharp lines and LED headlight sets showing a luxurious and dynamic temperament. The special design of the C-pillar rear window and the spindle-shaped elements at the rear of the car add a unique visual impact to this model.

The interior shows the usual refinement and luxury of Lexus. Although the steering wheel is designed with mechanical stops, the delicate stitching process and the calm atmosphere give people a sense of luxury. In terms of space, although the rear row only provides sun visors instead of privacy glass, it is equipped with an on-board air purifier and a negative ion generator to ensure the comfort of driving.

In terms of power, the 2.0T engine has a powerful output, with a maximum power of 231 horsepower and a peak torque of 350 N. m. For those who pursue performance and efficiency, this is undoubtedly a highlight. For those who pursue economy, Lexus’ 3.5L V6 engine has excellent performance, but the price threshold is higher.

In terms of the chassis, although the front or four-wheel drive design is adopted, the overall configuration is slightly simpler for medium and large SUVs. For consumers seeking a higher level of driving experience, they may need to consider higher-level models.

Overall, the Lexus RX has found its unique niche in the luxury SUV market with its unique design, luxurious interior and outstanding performance. For cost-effective consumers, this model is indeed worth considering, although its pricing may not be acceptable to everyone.

On November 17th at the Guangzhou Auto Show, GAC Trumpchi launched a new technology brand – Trumpchi Intelligent Electronics Technology i-GTEC, which integrates China’s strongest three electric, high-end electronic and electrical architecture, high-performance intelligent driving, emotional intelligent cockpit and other leapfrog performance, which is more advanced than "super". At the same time, the Trumpchi new energy E8, which has recently broken through the "circle", was officially launched, and a total of 2 models were launched, of which the 150km PRO version 209,800 yuan and the 150km MAX version 229,800 yuan. It is reported that without announcing the detailed configuration and price, the blind order of the E8 broke through 20,000 units.

If this year’s "fairy fight" MPV market is compared to a competition examination venue, Trumpchi New Energy E8 is undoubtedly one of the enviable "top students" on the field. As a "new player" entering the MPV market, E8 can be said to "stir up a thousand waves with one stone". While many MPVs are still struggling to think about the "standard of excellent family cars", Trumpchi New Energy E8, which is full of "smart" and "practical" buffs, has obviously handed in a satisfactory answer in advance.

The strongest brain, enjoy smart travel

Modern families’ demand for cars has extended from meeting basic travel and safety to pursuing quality and convenience, and the demand for the intelligence level of family cars is naturally increasing. However, many MPV models on the market are only equipped with the most basic intelligent functions, and the integration of intelligent systems is low. There are also certain problems in reliability and stability.

The Trumpchi New Energy E8 is equipped with the latest GAC Xingling electronic and electrical architecture, which is like the "strongest brain" and can achieve "one call and one response". When MPVs of the same level are still exploring how to improve the reaction speed of function keys and can only open applications "one-to-one", the E8 has achieved "far ahead" on the intelligent track. The Xingling architecture has been fully upgraded, the overall computing power has been increased by 50 times, and the data transmission rate has been increased by 10 times, which can help the E8 run a larger amount of data at a higher speed in a short period of time, giving users a smoother and silkier driving experience. The vehicle’s multi-domain linkage allows users to experience the sense of control of "military advisor" when driving the E8, and can mobilize multiple intelligent applications in the whole vehicle at the same time with just "a single order", with full marks for execution. At the same time, the E8 can also support global OTA updates of in-vehicle software throughout the life cycle, achieving second-speed iteration, greatly improving OTA efficiency and stability.

With the "strongest brain" of the Starspirit architecture, E8 is like an all-round housekeeper who can solve problems for the family, meeting the needs of the whole family at the same time, leaving more time for us to chat and share joy with our families during the journey.

Intelligent interaction, "words" express what you feel and think

As people’s lifestyles change, the demand for car driving experience is also increasing. In this era where smartphones are frequently criticized for "blocking family ties", the balance of technology and emotion is undoubtedly an important test for a family car.

The E8 is equipped with the ADiGO 5.0 system that has been fully optimized on the basis of the original intelligent interaction. With the support of the Qualcomm Snapdragon 8155 chip, with the 14.6-inch high definition LCD central control screen and the 8.88-inch new instrument, the content is clearer and more intuitive, and the scene service is more appropriate, making the user experience more arbitrary and fast. The new VPA "Xiaoqi" adds a touch of "home" warmth to human-computer communication through natural anthropomorphic voice and natural logic dialogue. Not only that, but the millisecond-level wake-up speed is always available, always responding to the needs of every family. When a family sits on the E8 to start their journey, whether it is a child who wants to sing a nursery rhyme, a lover who wants to watch a movie, or an elder who wants to listen to a "talk about the ancient times", as long as they express their thoughts, Xiaoqi can always come to the side and serve as the most "home" company on the journey.

An excellent family car, of course, also needs to be responsible for the safety of the whole family. Taking into account the fatigue that may occur during long-distance driving, and the different driving levels of each family member, the E8 is equipped with a powerful "assistant master" ADiGO PILOT super-sensory intelligent driving system. Under 10 comprehensive L2-level intelligent driving aids, the urban congestion is not tired, the automatic braking is safe, and the 540 ° high definition panoramic image is transparent and visible under the car, so that the driver can clearly perceive the wheel position and the road conditions under the car, whether it is walking through the streets or crossing mountains, it can be easily driven.

A "three-headed and six-armed" housekeeper, a veteran travel guide, and a smart all-round assistant… For many families today, cars are no longer just "emotionless" means of transportation, but have been given more significance in the day and night.

In response to user enthusiasm, on the day of the launch of E8, GAC Trumpchi simultaneously announced the E8 full love preferred plan: 150,000 yuan, drive the car home! The quadruple gift broke the pain points of new energy car purchase and made China’s most "home" MPV within reach. Before December 9, through the GAC Trumpchi APP, GAC Trumpchi Mini Program, Trumpchi Smart Mini Program to order E8, you can also participate in the blind box activity, have the opportunity to win 10g BRICS.

With its outstanding performance and value-added price policy, Trumpchi New Energy E8 has redefined the most preferred household MPV with its strength. It is believed that in the Chinese household car market, it will set off a new round of enthusiasm.

On the evening of July 21, the 5th Jackie Chan International Action Film Week opened in Datong, Shanxi. Youth Promotion Ambassador Zhu Yilong called Jackie Chan an idol on the spot. Jackie Chan also presented his autobiography and new album to Zhu Yilong and told him intimately: "It will be more touching to listen to it in the dead of night."

Zhu Yilong calls Jackie Chan an idol, pays tribute to action filmmaker

The honorary selection section of the 5th Jackie Chan International Action Film Week "Iron Man" attracted a total of 152 films from 36 countries and regions around the world. After a close selection, ten films such as "Big", "Unparalleled" and "Tifa is in trouble" stood out and made a concentrated appearance on the day. At the opening ceremony, the promotional film "Original Heart" of the film week was released. Directed by the well-known director Ding Sheng, "Original Heart" is a 70-second moving video that condenses Jackie Chan’s 65-year legendary life into a subtle insight. Jackie Chan sighed in the film: "I am 65 years old this year, and I don’t want to stop, but I just want to look back occasionally."

The jury of the 5th Jackie Chan International Action Film Week has a strong lineup. The famous director Tsui Hark served as the chairperson of the jury. Russian director Sergei Podlov, New Zealand director Martin Campbell, Canadian director Paul Haggis, Japanese actor Katsuaki Kurata, Thai director Prakia Pinkayo and Chinese actor Xu Fan jointly served as the judges. Xu Hark said that he was honored to be invited to participate in the jury work of this Jackie Chan International Action Film Week, and it was also a great honor to work with the other six experienced judges with deep artistic accomplishment and different cultural backgrounds. "This is one of the most unique experiences in my career. I believe that through the rare professional aesthetic exchange between the judges, the selection results will be the most exciting and fair."

Young actor Zhu Yilong has been appointed as the Youth Promotion Ambassador of this year’s Jackie Chan International Action Film Week. Zhu Yilong, who is self-deprecating as a "newcomer" of the film, is very honored by this title. He said that he was deeply moved and inspired by Jackie Chan’s big brother’s speech when he won the Academy Award for Lifetime Achievement in 2016. He has always regarded Jackie Chan as an idol, and his personal experience of working with Chengjiaban to shoot action scenes made him well aware of the difficulty of action actors. Zhu Yilong, who regards action actors as unsung heroes, also thanked them at the scene. He hopes to be able to use all his love and focus on interpreting the meaning of the word "actor" like Jackie Chan. Jackie Chan presented his autobiography and new album to Zhu Yilong and told him intimately: "It will be more touching to listen to it in the dead of night."

Starlight Action theme song "Starlight" MV premiered, Jackie Chan Wu Lei launched the ancient Great Wall protection plan

During the 4th Jackie Chan International Action Film Week held in Datong last year, Chinese filmmakers launched a large-scale public welfare poverty alleviation project "Poverty Reduction Tough Battle – Starlight Action" under the advocacy of Jackie Chan, allowing Da Ai to enter poverty-stricken areas and bring help to the people in poverty-stricken areas. At the opening ceremony, Jackie Chan, the founder of "Poverty Reduction Tough Battle – Starlight Action", sang the theme song "Starlight" with the teenagers, and his moving MV was also released for the first time.

Talking about the second year’s "poverty reduction battle – Starlight Action", Jackie Chan said that this year’s "Starlight Action" will be "Ancient Great Wall Protection Plan" as the theme. Returning to Datong, Jackie Chan went to Desheng Fort in Xinrong District of Datong City non-stop one day before the opening ceremony, joined the special activity of Starlight Action, visited the ancient castle under the Great Wall, and participated in the symposium on the protection of the Great Wall with many experts and scholars. For this trip to "Starlight" of Desheng Fort, Jackie Chan bluntly said that the ancient Great Wall made of loess was very shocking. In his opinion, the cultural heritage left by these ancestors deserves to be better restored, protected and passed on. Jackie Chan proposed on the spot to link the protection of the ancient Great Wall with green tourism, making it a pillar industry as part of the poverty reduction battle.

Young actor Wu Lei joined the group again as the "Youth Ambassador of the Ancient Great Wall Protection Program". He said that as a young person in the new era, he was very honored to continue to contribute to poverty reduction by protecting the ancient Great Wall. The 100-person volunteer team of the "Ancient Great Wall Protection Program" also appeared on the stage. Jackie Chan led all the volunteers to solemnly swear to the protection of the ancient Great Wall, and the oath of "The Great Wall will never fall" resounded on the scene. Witnessed by the countdown, the 2020 "poverty reduction battle – Operation Starlight" was officially launched.

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　　On May 9th, the largest cross talk program in the mobile phone industry was ushered in: the Hammer Spring New Product Launch, and Lao Luo’s head pill launched the dual-camera nut Pro amidst various cheers. The next few days were all about consumers’ after-dinner topics.

　　The hammer also has another blockbuster product that was not announced at the press conference. It is the hammer P1000 two-way fast charging mobile power supply.The serious white and gray overtones hide a very powerful performance. According to the spy introduction, the hammer uses a relatively rare scheme.

　　Unpacking:

　　The hammer P1000 two-way fast charging mobile power supply is priced at 199 yuan in the official mall, which is full of "feelings". The product packaging uses a white carton, and there is nothing else except a bright red hammer logo.

　　Information parameters at the bottom of the package, product name: 10000mAh two-way fast charging mobile power supply, model: P1000, input interface: Type-C, output interface: USB-A, input parameters: 5V3A/9V2A/12V1.5A, output parameters: 5V3A/9V2A/12V1.5A, battery capacity: 10000mAh/38.5Wh, Beijing Hammer Digital Technology Co., Ltd.

　　List of unpacked items: Type-A to Type-C output short line x1, mobile power supply body x1, manual x1.

　　The appearance of the whole can be divided into 3 pieces of plastic material shell, the top is pure white, the bottom shell is light gray, the surface shell is dark gray, the overly gray tone appears calm and serious, the dark gray surface shell is printed with a deeper gray hammer LOGO "smartisan", the contrast is not high LOGO does not highlight, pay more attention to the overall sense, you have to look carefully to see what the word is.

　　Looking at the bottom, the bottom case is a lighter gray shell, and the entire panel is covered with 46 grooves to improve the feel.

　　In terms of the top layout, the far left is the power activation button, and the middle of the button has a pinhole that serves as an indicator light. The green, orange and red indicators show different corresponding power levels, that is, multiple states of a single light. In the middle is a regular Type-A output hole, nominal output performance: 5V3A/9V2A/12V1.5A, and the far right is a Type-C input interface, input performance: 5V3A/9V2A /12V1.5A.

　　The corresponding relationship between the power and the color of the indicator light: green indicates 70-100% of the remaining power, orange indicates 30-70% of the remaining power, red indicates 10-30% of the remaining power, and red flashes below 10%.

　　Bottom nameplate information, product name: 10000mAh two-way fast charging mobile power supply, model: P1000, input: 5V3A/9V2A/12V1.5A, output: 5V3A/9V2A/12V1.5A, battery capacity: 10000mAh/38.5Wh, manufacturer: Beijing Hammer Digital Technology Co., Ltd.

　　The weight of the hammer two-way mobile power supply body is 179.53g, and the hammer is really lightweight in the 10,000 mAh mobile power supply. (Other products of the same level weigh more than 200g)

　　Hammer P1000 head is also very petite, length, width and height are 132mm * 67mm * 12.8mm, and friends 10,000 mAh fast charging mobile power supply size and size comparison, from left to right are Meizu M10, Romas P10S, Huawei glory AP08Q, I hammer P1000, Xiaomi 2 PLM02ZM.

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　　Disassembly article:

The disassembly method of the hammer first pulls the head out, and the raised shrapnel bayonet on the main body can be seen, which is fastened to the head cap.

The battery is fixed by the inner card slot, and a 4mm space is reserved with the shell to resist impact and avoid the danger of damage to the battery cell.

　　In terms of battery packs, the hammer mobile power supply uses a high-voltage & ultra-high-density battery codenamed M74 produced by Tianjin Lishen Battery, with a single-chip 10000mAh capacity of 38.5Wh and a full-charge voltage of 4.4V discharge platform of 3.85V.

　　Under the same volume, high-voltage high-density batteries can provide higher energy. Lishen’s high-voltage high-density batteries have a huge distribution volume. Most brands of high-end mobile power models will use Lishen 4.4V batteries, which shows that they are very mature and reliable and have won the trust of major manufacturers.

Battery pack PACK process, outsourcing white anti-wear adhesive paper, inside is white insulating barley paper and high temperature resistant tape, the safety is the best.

　　At a glance on the front of the PCB, we can see that the inductance of the hammer mobile power supply is larger than that of the common ones. The 10 * 10 inductance is 7 * 7 in the conventional mobile power supply. Three parallel low-resistance patch protection tubes can effectively reduce losses and improve efficiency during high-current charging and discharging.

　　PCB back list, the back of a large area of copper clad, there is a 1206 package of 10 milliohm alloy galvanometer, the battery is directly connected to the PCB by nickel strip spot welding.

　　In terms of the solution, Suzhou Yineng Micro EasePower EDP3016 was selected. EDP 3016 is a SOC chip for fast charging mobile power supply. It integrates a variety of fast charging protocols and can realize fast charging of mobile phones/mobile power supplies.

　　Integrated charge and discharge management inside the chip, led indicator light, battery overvoltage and overcharge protection, output overvoltage, under voltage, over current, short circuit protection. Adapter overvoltage, under voltage protection, battery temperature protection and other multiple protections.

　　A variety of sub-models can support 4.2V4.3V4.35V4.4V batteries with different full voltages, with a charging efficiency of 95% (measured at 12V1.5A), a discharge efficiency of 94% (measured at 12V1.5A), and a maximum charging current of 3A with a maximum discharge current of 3.4A.

Techcode American Ted Semiconductor *** 3307 low resistance MOS, the function is to output overcurrent protection, close Q1 when overcurrent to close the output.

Single inductor structure, one inductor can handle charging and discharging, and two Techcode low-resistance MOSs next to it are responsible for synchronous rectification and boosting.

　　The power-on activation button is wrapped with a circle of shading sponge, and a 3-color LED is placed in front of the button. The multi-color LED can display a variety of remaining power status with a single LED.

A copper sheet is welded on the PCB first, and then the nickel strip of the battery is spot welded to the copper sheet. The solder joints are firm and have no breakdown.　　　　　　　　　　　　

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　　Performance article:

　　Come to the performance section to see the powerful performance of the hammer two-way fast charging mobile power supply. Using the POWER-Z FL001 tester to monitor the input, even the most common conventional 5V input is as powerful, with an input power of 5.02V3.15A and 15.8W.

　　Next comes the output section, using the Power-Z KM001 tester to monitor the output of the hammer mobile power supply. The maximum output performance of 5V is 4.95V3.61A and 17.9W.

　　The hammer P1000 two-way fast charging mobile power supply is made of a three-color plastic shell, with no extra lines and no extra labels. The tone is white to gray, and the monochrome calm style is exceeded. The power button contains a three-color indicator light.

　　The interface uses conventional Type-A output + Type-C interface input, and the input supports a variety of fast charging specifications such as MTK PE, QC2.0, QC3.0, and high-power 5V. The maximum input power is 18.96W. In terms of output, fast charging supports QC2.0, QC3.0, and FCP output. The maximum output power is 24.84W, providing powerful performance.

　　The battery pack is selected from the M74 high-voltage ultra-high-density battery provided by Tianjin Lishen Battery, with a 4.4V full-charge discharge platform of 3.85V and a 10000mAh 38.5Wh, which can provide higher power under the same volume.

　　The solution uses the relatively rare SOC integration solution of Suzhou Yineng Microelectronics EASE POWER EDP3016 fast charging mobile power supply, integrates a variety of fast charging protocols, integrates charge and discharge management and multiple protection functions, and all MOSs use low-resistance MOSs to further improve efficiency.

　　The performance of the hammer mobile power supply is very powerful, and whether you can afford this "hammer" of Thor depends on consumers, whether the wallet power is strong enough (199 price).

In this year’s National Day holiday, "Moscow Action", which I met with you, is the original Hong Kong team of China. It was adapted from a true story by Qiu Litao and Andy Lau, and combined with the inherent characteristics of the director himself. In addition to the plot, the film focuses on the gunfight, achieving the visual experience of a super-stimulating gunfight type film.

The performances of the main actors were also very exciting, especially Huang Xuan, who played the villain for the first time. He was really handsome.

However, some viewers who had seen the movie could not help but wonder why something happened to Andy Lau’s daughter again? Of course, this daughter was not Andy Lau’s real-life daughter, but his daughter was kidnapped by Huang Xuan in the movie. Here is a digression. The emotional drama that Andy Lau broke out in the movie made many people feel that his acting has improved a lot over the years, as if he was not acting, making everyone feel like it was real. His real daughter was kidnapped, and his emotions should be like this.

So, think about it, is this feeling familiar? That’s right, at the beginning of the year in "The Wandering Earth II", Andy was furious because his daughter almost broke the earth. In recent years, Andy Lau’s role in the movie seems to be not because of his daughter, but because his wife or girlfriend was threatened, touched, and pinched. Such a similar setting is actually caused by the lack of innovation in Hong Kong films, and there are no newcomers and many other problems.

The story is not innovative, and people set up to increase the chips

In recent years, Andy Lau has been mired in emotional conflicts because of his girlfriend, wife, and daughter. Ni Ni, Song Jia, Tong Liya, Zhang Zifeng, and Andy Lau have talked all the way from the post-65 actresses to the post-85s, and then to the post-00s daughter.

In the final analysis, the story could not be innovated, so they had to add an identity to Andy Lau’s character to trigger the plot. Because the screenwriter really couldn’t think of any place to create a dramatic conflict, they had to add an extra identity to the character. This truth couldn’t be more simple, and it was the same for ordinary people. When people were just students, one person was full and the whole family was not hungry, and there was no worry. They slowly entered the workplace. After having a job, they would have the pressure of work and leadership. After getting married, it was even more terrifying. One person became two people, and two people became three people. Art is originally derived from life, and this scene can be brought into movies and TV dramas. No matter what kind of police or gangster you are, anti-narcotics, gun battles, or sci-fi movies, you always have to eat, drink, and talk about marriage. It is impossible to escape the mundane world.

It just so happens that everyone has always marked Andy Lau as the Chinese mainland version of Tom Cruise, such an invulnerable man, a class of superheroes, the only weakness, can only be in the people around him. In the first few years, girlfriend accident, slowly, girlfriend accident finished, wife accident, now wife accident, daughter began to accident. This is like a workplace drama, can not come up with a new plot, had to keep changing the shell of the profession. The plot is not guaranteed to be rich, at least a lot of settings, the illusion that the screenwriter used his heart.

Love will not be bold, so we have to be affectionate

At its peak, in the movies of Hong Kong, China, Andy Lau fell in love with all kinds of actresses, had all kinds of strange relationships, dared to break up and quarrel, including policemen, gangsters, and married women. After 20 years, he dared not to fall in love, so he could only follow the affectionate route.

When he was young, Andy Lau could be a playboy, a scum, or a silly boy who couldn’t fall in love. I don’t know if it was because Andy Lau was young at that time, or the screenwriter was bold enough, and everyone could see all kinds of surprising ideas. I don’t know if the fans are getting older, or the whole social atmosphere has become conservative? Andy Lau can only face a wife affectionately, and then a daughter affectionately.

Lack of new people to replace, repeated arrangement and combination

The current film industry in Hong Kong, China, lacks a young and middle-aged generation, with no newcomers or fresh faces, and no way to get new bottles of old wine. Therefore, these older generations of Hong Kong artists have to be arranged and combined repeatedly.

In this movie, Andy Lau lost his daughter, and Zhang Hanyu was a tough guy; in the last movie, Andy Lau lost his girlfriend, and he was decent with Liu Qingyun; in the last movie, Andy Lau’s wife lost her memory, and Gu Tianle was his opponent. So, everyone thinks it’s very strange, why is it always Andy Lau? Because only Andy Lau is still on the stage, and then come over to these few people, the elements of the formula are re-matched, and it’s another movie.

　　According to Japanese media reports, a few days ago, the idol actress Yuan Qianhui, who has attracted much attention for her role in the Japanese TV series Queen 3, held a commemorative event for the release of the latest photo album LOSVAGAS. She advertised that this work showed the ultimate sexiness and also had very cute content.

　　On the day of the event, Yuan Qianhui was wearing a short skirt in Santa Claus style. For this photo album with super exposure, she said, "It’s really very exposed, and I worked hard when shooting, showing the ultimate sexy and lovely content." Recalling her work experience in Los Angeles and Las Vegas during filming, she said: "Everything I saw was large in size, and I felt very fresh. I was very happy there and was completely captured. It took a lot of time to get back to reality." However, shooting in the desert is not so easy. Yuan Qianhui said: "I don’t know the direction of going back at all. Everyone is talking and walking, and the car is still stuck in the sand."

　　This photo album was shot in Los Angeles and Las Vegas. Yuan Qianhui looked for a theme shot in the local area, which reflected her personal style. There are super sexy clothes, and colors and styles are very cute. Looking back on this year’s achievements, Yuan Qianhui said: "I am very satisfied this year and have done a lot of things I want to do. I hope I can make greater progress as an actor next year and shoot more works. I hope I can challenge the stage play and read more books next year." Starting next month, Hara Chihiro will start filming the Japanese drama Dr. Ichiro.
　

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Wherever Hua Xizi goes, it is all oriental aesthetics.

Since its establishment, Hua Xizi has fully integrated the elements of the national tide into the brand, and at the same time, taking advantage of the live broadcast room in Li Jiaqi, it has once become a model of the rise of the national tide brand.

But on the other hand, it frequently overturned on loose powder, cleansing oil and eye shadow. Hua Xizi’s oriental makeup gift box is still "crying" for many girls in the little red book. The ancient high-end Huaxizi, which is understood, seems to be lacking in modern high-end.

Interestingly, however, the sales of Hua Xizi are still very high.

Hua Xizi’s Success Password: Guofeng Marketing Meets Li Jiaqi.

Hua Xizi was founded in 2017. "Flower" means to raise makeup with flowers, and "Xizi" is named after Su Dongpo’s "Want to compare the West Lake with the West Lake, it is always appropriate to make light makeup and heavy makeup", and "Oriental makeup, raise makeup with flowers" is also the brand concept of Hua Xizi. It can be said that Hua Xizi is full of national style from name to concept, and the element of "Oriental women" is engraved in products and marketing.

For example, concentric lock lipstick, Shouwu eyebrow pencil and Songyan butterfly feather mascara … seem to add these beautiful national style prefixes, no matter what color number or model, as long as they are used, they are "the beauty of the East". In addition to the originality of the name, Hua Xizi integrated the national style elements and techniques such as "micro-carving" into the packaging design, and introduced carved lipstick, even combined with ceramics. It can be said that Hua Xizi’s positive innovation around the national style and clear brand positioning under a certain cultural label are really lacking in old domestic products such as Perfect Diary, Appropriate Herbal Medicine and Nature Hall.

At the same time, in the choice of spokespersons, from kiku, a "four thousand-year-old beauty", to Du Fu, a supermodel with an antique appearance, to Liu Shishi, who is gentle and classical in temperament, and Charlie, who is moderately superior to the national songs, everyone has just combined with "Oriental Aesthetics".

Not only are the products and spokespersons very "national style", Hua Xizi actively promotes more and more users to participate in the discussion of national style culture through marketing efforts, such as the discussion of national style topics such as "Charlie meets Hua Xizi", "Hua Xizi’s birds fly at the phoenix" and "Oriental Romance" initiated on the network platform, supplemented by online and offline national style advertisements, and the scenery is the same for a time.

As long as there is a "national style", is it "charming" enough? The answer may be yes.

According to a survey of more than 1,000 post-80s consumers in the first-tier to third-tier cities in China by Park Rui &Credamo, the minority circle that women are most concerned about has "national style". It can be seen that from the main consumer group of the younger generation to the women who are romantic about "national style until death", as a make-up brand, Hua Xizi chooses the right path, which will get twice the result with half the effort.

In addition, on the way of Hua Xizi’s rise, one person who has to be mentioned is Li Jiaqi. At the end of September 2019, Li Jiaqi was invited to become the chief recommender of Huaxizi, and deeply participated in its product research and development. Insiders of Huaxizi Company said, "Li Jiaqi said no, this product will not pass."

In Li Jiaqi’s public live broadcast, I also "bound" myself with Hua Xizi in numerous high-profile ways, such as: "I supervised them to polish the concentric lock lipstick last year", "Hua Xizi is getting better and better under the supervision of my Li Jiaqi" and so on.

According to institutional statistics, in 2020 alone, Hua Xizi appeared 77 times in the live broadcast room in Li Jiaqi. From the sales data, it took only 16 months for Huaxizi to go from a new beauty product that was difficult to enter the top 20 in Tmall sales in 2019 to a sales volume of more than 190 million yuan in 618 in 2020, ranking first in Tmall GMV.

Next, Huaxizi is still going smoothly. According to the data, in 2021, the highest monthly sales growth rate of Huaxizi reached 89.83%, and the single brand GMV exceeded 5.4 billion yuan, an increase of 80% over the previous year, making it the first local makeup brand. In overseas markets, Huaxizi has been sold to more than 200 countries and regions around the world, with a turnover of 14 million yuan, an increase of 286% over the previous year, pushing domestic products to the world.

The dilemma of Hua Xizi: neither high-end nor cheap.

As a new domestic brand, Huaxizi takes the people-friendly route in price, and the price is mainly 100-300 yuan, which also means that it does not belong to the category of high-end beauty cosmetics. It seems that Hua Xizi is also aware of this and doesn’t want to fight the price war any more, as can be seen from his "bad" behavior in this year’s double eleventh promotion.

Compared with other make-up brands, Hua Xizi only launched preferential activities such as "full dress plus gift", "buy 1 and enjoy 3" and "buy 1 and enjoy 7", and the preferential strength is not "double eleven" at all. In this regard, the relevant person in charge of Hua Xizi revealed: "Hua Xizi’s preferential strength in the traditional e-commerce promotion node has always been small, and the brand is still long-term and will not be excessively pursued.

Not only is he unwilling to lower the price, but Hua Xizi also wants to make a breakthrough in the unit price of customers. "Why can China brands only sell cheap prices? We want to break the price ceiling. " Fei Man, co-founder of Hua Xizi, said in an exclusive interview with the media that Hua Xizi must escape low-price competition if he wants to produce products with high creativity, high technology and high investment.

Hua Xizi’s practice of breaking the price ceiling first chose the Japanese market to practice. The price of Hua Xizi’s powder cake products in Japan is around 300 yuan, and the price directly catches up with Chanel’s cake products. In China, it is also trying to increase the unit price of customers on the basis of the price system that customers are used to. For example, 520 nodes launch concentric Qi Mei suits, and 618 and New Year Festival both launch Oriental Beauty dresses, with prices ranging from 520 to 1314. The unit price of customers is increased by combining products, but domestic customers do not pay the bill.

Relying on these gift boxes, Hua Xizi was "black and red" in the little red book. Many girls who received the gift boxes called "crying in the toilet". The point that everyone vomited was mainly in the exaggeration of formal design and no cost performance. The same amount would rather receive a high-end big-name single item.

Strangely, aside from the cost performance ratio, the gift box of oriental makeup is also a beautiful story about the national style, and the design inside and outside of the gift box is also close to the "national style". Why can this national style only poke the hearts of straight men, but it doesn’t work for girls?

Perhaps it is the user’s aesthetic fatigue, or it may be more rational. But for Hua Xizi, the premise of raising the price, as Fei Man, co-founder of Hua Xizi, said, is actually a product change. It is not enough to call it "high-end" simply because the price has increased or the packaging has become more exquisite.

There are two problems left over from history on the road of product innovation of Huaxizi. One is the lack of R&D investment. In order to achieve overtaking in corners, most domestic beauty brands choose the way of strong marketing investment to earn traffic, and quickly get out of the circle by creating online celebrity single products. Faced with numerous competitive pressures, Huaxizi naturally does not want to give up marketing traffic, which leads to the word-of-mouth waterloo for Huaxizi, who pays more attention to marketing than R&D; On the other hand, Huaxizi doesn’t have its own factory, so it is highly dependent on the foundry, and the foundry of Huaxizi also frequently appears "rollover" behavior. According to the information of Tianyanchi, the enterprises that Huaxizi has cooperated with for many times have been asked by the Market Supervision Administration twice to "take measures for rectification".

Although it is far from the "high-end" at present, it is actually a better way to enter the high-end market, because after several rounds of price increases, Huaxizi has already stepped out of the circle of parity, and the customer unit price of Huaxizi has risen to 150 yuan. In contrast, the customer unit price of Perfect Diary is distributed in the range of 50~70 yuan, which is really in the echelon of parity.

In China’s beauty market, there is still much room for the development of high-end products. For a long time, China’s beauty market has been occupied by foreign products, and high-end products are almost monopolized by international makeup brands such as Europe, America, Japan and South Korea, making it difficult for domestic beauty products to survive. Moreover, compared with international brands such as Dior, Saint Laurent and Lancome, which have been established for at least ten years, the domestic cosmetics brands with a short history, such as Hua Xizi, have lower strength in word of mouth, trust and cultural accumulation. However, the rise of the national tide has made users see that domestic products are not only a "substitute" for big brands, but even more cost-effective solutions are exported through product innovation, and product innovations are also emerging one after another. According to public data, Hua Xi Bio and Nature Hall.

Hua Xizi is actually changing. In early January, 2022, Hua Xizi announced that Villi Liang, the former chief technology officer of Huaxi Bio, would join his R&D team, and declared that he would invest 1 billion yuan in product innovation and basic research in the next five years. Prior to this, Hua Xizi built a number of research centers, including the Oriental Aesthetics and Space Innovation Center, with a total area of 6,000 square meters. This is an important measure for Hua Xizi to speed up the development of his own products.

Is Hua Xizi’s "Oriental Aesthetics" Reliable? The answer may still be related to whether its products can withstand the market test. Now, it seems that the direction of the national wind is actually correct, and it is also a "good agent" that is more suitable for Hua Xizi to form a unique recognition among many domestic brands of cosmetics. The reason for the gift box incident is actually that the behavior mode of emphasizing marketing and neglecting research and development makes Hua Xizi go more and more on the marketing road, resulting in the "beauty of the East" leaving only "the East" and the lack of aesthetic feeling.

But in the future, with the blessing of product innovation and the original user base, marketing ability and marketing resources of Huaxizi, I believe that it will eventually be able to embark on a road of its own high-end brand. At that time, the beauty of the East will really shine.END

References:

Zhao Wanli’s Research on Beauty Brand Innovation from the Perspective of National Tide Culture

Yang Xiaoman and Song Shaoyi, A Study on the Marketing Strategy of Guochao Beauty Brand under the Consumption Characteristics of Z Era —— Taking Hua Xizi as an Example.

Research on Communication Power "Research on Word-of-mouth Marketing Strategy of Huaxizi Based on 5T Theory"

Research on the Transformation and Development of Domestic Beauty Products —— Taking Hua Xizi as an Example by Business School of Chengdu University.

Box lunch finance "Hua Xizi’s Li Jiaqi Dependence"

Blue Media Exchange "How many more" Flower Xizi "can Li Jiaqi recreate"

Economic Observer Hua Xizi: "Abandoning" Li Jiaqi

Caught in a marketing siege, how long can Huaxizi bear the title of "Light of Domestic Products"? 》

See the column "Can the upstart makeup flower Xizi tear off the" online celebrity "label? 》

Xiangshan Technology "Fairy Brand Flower West Son, where is the future imagination?" 》

Special feature of 1905 film network "What is the biggest secret of China’s atomic bomb? It can be made. " "I believe that the plane is the same, whether it is an engine or a stealth fighter, it can be made."

In the movie, these words played by Zhang Ting and Lei Yu explain the firm and victorious belief that generations of China aviation people have made great powers.

The film portrays the heroic image of a new generation of China Air Force test pilots through starring YiBo, Hu Jun, etc. At the same time, it reveals the history behind the difficult birth of new fighters in China.

After the release of "King of the Sky", a bright report card was handed over: after four days of release, the cumulative box office broke 300 million, ranking as the May 1st box office champion so far. Taobao Film 9.7, Cat’s Eye 9.6, Douban 7.0, ranked first in May 1st, with popcorn index of 97% and IMDb8 score of 8, which was well received by the whole network at home and abroad.

Then, as a film, How was King of the Sky made? In 1905, the film network interviewed the director of "King of the Sky" and listened to him decrypt the behind-the-scenes story of the film from many angles.

It is both a film project and a scientific research project.

Director Liu Xiaoshi is an aviation fan. When he was studying in the director department of Beijing Film Academy, he made a documentary for the aviation industry group. After graduation, he also worked in the aviation industry for 15 years.

Liu Xiaoshi knows the story of the test pilot group and the flight test process very well. He participated in the riveting ceremony of the first screw produced by the J -20 and contacted the J -20 fighter many times. Li Gang, the chief test pilot of the J -20, is also his good friend.

"I am very touched by what happened to the test pilot. It is necessary to make a film about the test pilot to let more people know about such a group and how difficult it is to know the progress of aviation equipment in our country."

The first script of "The King of the Sky" was released in 2019. He and the screenwriter Guiguan spent more than three years repeatedly revising and polishing. "There are about forty scripts with numbers, and there are about one or two hundred scripts without numbers."

Liu Xiaoshi said that this script has a lot of rigorous aviation science logic, which needs to be repeatedly demonstrated with relevant engineers and scientists, and it is a very big challenge and topic to write the story satisfactorily and write the characters with flesh and blood.

Because of his work, he has photographed many planes and accumulated some failed experiences and lessons. Liu Xiaoshi didn’t want to make mistakes again in this film, so he spent nearly a year exploring the previous technology. "I very much hope that there will be a leap and improvement in shooting technology. For example, we used virtual shooting to control the linkage between the background image and the mechanical device by programming. "

The crew also prepared for the production one and a half years in advance. Every aerial scene will not only prepare one shooting plan. "It’s really like scientific research, there are several ABC plans. We did tests in Beijing, Fuzhou, Xiangshan and other places, and the plan was very rich and sufficient. "

In the view of director Liu Xiaoshi, the production of "The King of the Sky" is "both a film project and a scientific research project."

Aviation equipment is growing, and so are people.

"The King of the Sky" is not only a passionate Chinese air force blockbuster, but also a film about growth. "The film is about the growth of a generation of young test pilots and the progress of a generation of equipment. Equipment is growing and people are growing. "

Liu Xiaoshi said that Zhang Ting, the captain played by Hu Jun, was an example for the test flight team. "Zhang Ting voluntarily gave the chief to others, which was very touching to both Lei Yu and Deng Fang. What everyone thinks is very important, Zhang Ting doesn’t care at all, because he wants to inspire everyone to compete and improve their ability. Only through these experiences can Lei Yu and others really grow up.

Including the sacrifice of Zhang Dadui. He told Lei Yu who would jump first, but Zhang lied to him. Because someone must fly the plane out of the city and land in no man’s land, in order to skydive completely. This is all an inner influence on a person, which enables Lei Yu to grow up. "

In the film, Lei Yu and Deng Fang changed from competitors who looked down on each other to working together to accomplish difficult tasks, and became real comrades-in-arms. The formation of this friendship is also very moving in Liu Xiaoshi’s view.

Repeated trials and transformations have given Lei Yu a complete growth line. Among them, when he made a mistake, he was sent to pack an umbrella, which is rare in similar air force movies, which stems from the advice provided by the air force leaders. Before shooting, Liu Xiaoshi led the creative team to visit the umbrella bag room, and saw that the umbrella bag man, like a skilled craftsman, carefully filled a messy rope into the umbrella tube, which inspired him.

"Once there is a small negligence in the process of umbrella packing, it may have a particularly great impact on the landing and safety of the aircraft. At that time, we felt that this was very important for the growth of the characters, so we wrote it in the story. " The process of learning to wrap an umbrella made Lei Yu understand his mission better, and inspired him to design ideas to alleviate the problem of airplane spin.

As a new actor, Lei Yu played by YiBo brought many surprises to Director Liu Xiaoshi. "Now Lei Yu, YiBo is very suitable, he should play such a person. Yibo is a very polite and thoughtful person, and so is Lei Yu. "

"He is a very sensitive actor and enters the situation quickly. When he played many plays for the first time, I was quite surprised. Many details were entirely his own play. " For example, in the first scene of filming, Lei Yu fell into the sheepfold. "After he pulled out from under the umbrella, he looked at the sky. At this look, I think he can do it, completely putting himself into the situation after a pilot fell into the sheepfold. "

"In the more than 100 days we filmed, he was never late once, and he was very dedicated every day. No matter whether it was dangerous or suffering, he did not give a discount to carry out it." Liu Xiaoshi recalled.

Write stories about China people and don’t blindly imitate western movies.

The test pilot is a dancer on the tip of a knife and a warrior in the blue sky. Only when they break through the limits again and again can they try out the limits of new planes and explore new fighters that roar in the sky.

"The biggest difference between a test pilot and a front-line combatant is that one has to beat himself and the other has to beat his opponent. The target of frontline combatants is the enemy. The test pilots should improve their flying ability and aviation theory knowledge, and overcome their fears. " There is a line in the movie that says, "The new generation of test pilots are designers and engineers who can fly." They should know not only actual combat and theory, but also design technology.

Liu Xiaoshi believes that only by approaching the current test pilot group, feeling, seeing and observing can we write their stories well. "We must write China people’s own stories, and we can’t blindly imitate western movies. They ride motorcycles, and we also ride motorcycles in movies, but China soldiers don’t; They go to the bar, so do we. Our troops are not like this. "

The film has a hopeful ending. Instead of captain Zhang Ting, Lei Yu flew by on the football field, realizing Zhang Ting’s son’s wish. The growth story of Lei Yu and the younger generation and their dream of flying are still going on. Liu Xiaoshi revealed that "The King of the Sky" does not rule out the plan of making a sequel.

He hopes that the audience can understand the spiritual outlook of contemporary young test pilots and soldiers through King of the Sky, so that more and more people can understand the difficulties behind the development of China’s aviation industry and inspire the next generation to embrace the beautiful ideal of loving flying.

In the past year, many netizens have been there.The style of tucao costume idol drama is getting more and more lame.It is far less beautiful than the costume dramas of the 1980s and 1990s. No, at the beginning of the new year, when I saw this topic so interesting, bloggers immediately stood up.Taking stock of the main styles of men and women in costume idol dramas to be broadcast.

Among them, among the heroines, at first glance,In The Queen Liu Heipang, played by Yoko Spicy Eye, Liu Tianfeng is the most eye-catching.. The drama mainly tells the story that Liu Jinfeng, a flower from Xianpa village, made a mockery everywhere after she married into the palace, which led to the emperor being laughed at everywhere, but in the end, the "misfit" couple experienced another disaster and started a happy story.

With such a detached plot, the shape is naturally unique, coupled with the rich and clever expression of Yoko Spicy, so that everyone can lock it in an instant.

Yoko spicy eye can be seen by everyone at a glance, not simply because her style is really excellent and unique.It’s that Yoko Ayako is a different existence from other actresses, and now she is favored by people with great potential.

So, the reason why she has the potential to explode,To deus ex, mainly rely on the following aspects.

First, "non-mainstream" appearance, refusing appearance anxiety

In theory,Yoko Lamu has no facial features that strictly belong to the traditional aesthetic standards of China people.. The round fleshy face is covered with dense freckles, small eyes, and a nose that is not quite upturned. The only thing that stands out is that the mouth is still a small cherry mouth. What do all the female stars look like? Just follow the facial features of Yoko spicy eyes in the opposite direction, that is, beauty.

With the popularization of mass media, girls are looking at glamorous female stars and demanding more and more about their appearance.Appearance anxiety is getting worse.It also caused the mobile phone P-picture and the medical beauty industry to triumph all the way.

With such five senses, how does Yoko Spicy Eye treat the camera in this era? Self-confident, generous, overflowing, no stage fright.

When she was in high school, she wrote a shocking sentence in her diary: "I am not beautiful, but this one is out of print." A woman who has a clear understanding of herself before she is a minor,Refusing to "go along with the current aesthetics", Yoko Spicy has kept this mentality and played it to the present..

Second, the acting skills have emerged, and there is no sense of disobedience in Gu Li

In the hit variety "Actor in Place 2", Yoko Spicy challenged to play the role of Gu Li. Who is Gu Li’s character? Everyone is too familiar. Flashy and mean, delicate and fragile, the drama is gorgeous. After the film and television, the role of Gu Li was well recreated by Jing M.Guo, the original author of the novel, and the accent blessing of Guo Caijie Taiwanese accent. I’m afraid looking at the entertainment circle,I can’t find another actress who can challenge Gu Li.

However, Yoko spicy eyes became!

A female artist who at first glance had nothing to do with Gu Li’s setting, used a short scene to put the audience into the plot 360 degrees, and soon went out on the hot search.

Netizens are amazed and think that this actress is too powerful. In fact, as early as the first scene of Yoko Ramo’s performance "The Thief Family",Er Dongsheng directly decided that she would win the best actress in the future.With such high recognition from the great director, her future is very promising.

Third, contact Bole and connect with Shen Teng.

In the Golden Rooster Awards just past,Shen Teng and three other main pillars in Mahua FunAge recommended Yoko Ramo in the "Best Selection Plan for Young Actors in the Stars and Seas in 2021".

Yoko Ramo became attached to them in Me and My Father. In the unit directed by Shen Teng, Yoko Ramo played the role of the head teacher, which was not much, but in this regard, she hooked up with a group of actors in Mahua FunAge. Only when Yoko Mori has done well himself can he be appreciated by the Mahua FunAge team.

Fourth, diversification of resources, Disney dubbing+reality show

About to meet the audienceThe Chinese version of Disney’s latest masterpiece "Magic Room Full" will be dubbed by Yoko Ramo.. In the past, in order to match their princess phenomenon, Disney’s female stars were all popular young Hua Dan, but now they have also thrown olive branches on Yoko Spicy.

Not only that, in the reality show with the lowest threshold, Yoko Spicy appears frequently. I can’t forget the farm, Fifty Kilometers of Peach Blossom House and so on.

For many years, women who are ugly and confident at the same time can only be defined as comedians in the entertainment circle. I hope that Yoko Mori can get a completely different new image as an actress by virtue of her excellent acting skills.

Today’s People’s Daily published an article "Adding More Seaside Space for Citizens and Tourists" in the column "Practice of Ludao Butterfly in Xiamen", paying attention to the continuous beach protection and restoration in Xiamen, Fujian.

The article said that in the 1980s, due to natural and human factors, the beaches in Xiamen were damaged to varying degrees. The common method of early coastal protection is to build hard revetment with riprap and reinforced concrete. Xiamen, on the other hand, follows the principle of "beach is suitable" to restore beaches, enhance coastal protection capacity and carry out systematic protection and restoration of beaches.

Since 2007, Xiamen has successively completed the protection and restoration of many beaches such as Guanyin Mountain, Convention and Exhibition Center and Gulangyu Island, with a cumulative restoration area of 1.65 million square meters. In the process of protection and restoration, Xiamen insists on leaving the most beautiful coastline to the people. The total beach area of the city is 2.4 million square meters, which adds more sea-friendly space for citizens and tourists. Xiamen organically combines sports, culture, tourism and leisure facilities, and organizes beach football matches, beach culture festivals and other activities. The once dirty beach has become a scenic beach and an activity area for cultural and sports events.

In recent years, Xiamen has continuously strengthened cooperation with scientific research institutes in beach protection and restoration, increased investment in scientific research and development, and carried out basic and applied scientific research on beach conservation. Together with the Third Institute of Oceanography of the Ministry of Natural Resources and other units, a number of industry standards have been compiled and approved by the Ministry of Natural Resources, which has become an important support for scientific and standardized beach maintenance and restoration projects. Related technologies have been gradually extended to Guangdong, Hainan and other provinces, and have also been applied to coastal protection projects in countries such as Thailand and Sri Lanka where the Belt and Road Initiative is jointly built.