What we said today. Now let’s follow Xiaobian to see what it has done.

First look at the appearance of Bao Junyue. Bao Junyue’s front face is very elegant and looks tough. Headlights are very in line with consumers’ aesthetics and have great visual impact. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car body, the size of the car body is 3381 mm * 1685 mm * 1721 mm. The car adopts cold lines, and the side circumference looks very fashionable and simple, with large-sized thick-walled tires, which is eye-catching. Looking back, Bao Junyue also has exquisite tail lines, and the taillight style is relatively calm and very delicate.

Sitting in the car, Bao Junyue’s interior design looks sharp and simple. The steering wheel of the car is very beautiful in shape, equipped with functions such as manual adjustment of the steering wheel up and down, and the shape is very fighting. Take a look at the central control. The car is equipped with a clean touch-sensitive LCD central control screen, which makes the interior style impressive and fashionable. The dashboard and the seat are equally eye-catching, and the dashboard design is remarkable and very eye-catching. The car uses leather seats, equipped with functions such as electric adjustment of auxiliary seats, electric adjustment of seats, and tilting of seats, which is basically enough for daily use.

Bao Junyue is also 50KW, with a total torque of 140N.m and a maximum speed of 100km/h..

The car is equipped with driving mode selection, remote control key, Bluetooth key, traction control (ASR/TCS, etc.), Bluetooth /WIFI connection, full-speed adaptive cruise and other configurations, which are rich in functions and greatly enhance its convenience.

The Baojunyue introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience. If you go offline and actually experience it, it is estimated that there will be many new gains.

When it comes to Ren Xianqi, everyone may be very familiar with him. As a male star who debuted very early, Ren Xianqi can be said to be an artist with both good looks and strength. He was very popular back then.

Although Ren Xianqi’s appearance is not particularly outstanding, even if the facial features are listed separately, they are average. But when combined, it looks very good.

Ren Xianqi has played many handsome roles, such as Linghu Chong, Yang Guo, Chu Liuxiang, etc., which makes many people think that those fantastical male gods should look like this, and it can be regarded as a role to live. Back then, Ren Xianqi was so handsome that he didn’t turn over the car when he played so many handsome guys.

Ren Xianqi’s career can be said to have been very stable, and it was prosperous at the beginning, but now it is not bad. Logically speaking, a star like Ren Xianqi will be stared at by many reporters, but he can’t find any scandals, and his love life is also very low-key. It is estimated that many fans do not know that Ren Xianqi has actually been married and had children for a long time, and he has already been publicly in love in 2002.

When they announced their relationship, Ren Xianqi had actually been in love with his wife for many years. Ren Xianqi, a good man for more than 20 years, had always been the same, and there was no scandal at all. Now that he had both children, it could be said that his family was also happy.

Ren Xianqi himself is very low-key, and his wife is not to be outdone. They all say that it is not that the family does not enter the house, but that it is probably Ren Xianqi and his wife. Ren Xianqi’s wife rarely attends formal settings, and she rarely sees his wife at public events. Except for some very important events, she will occasionally accompany Ren Xianqi for walks.

When Ren Xianqi appeared with him, he could see that Ren Xianqi’s wife was very beautiful. No wonder her children were good-looking. Seeing that her temperament was not inferior to the female stars in the circle, it was rare for the two to walk the red carpet together.

The wife has always shown herself with short hair, looking clean and neat, with a virtuous and gentle temperament, but she is very feminine. This salty and sweet style can be controlled, and the foundation is still very good. The hairstyle is decorated with oblique bangs, which can effectively improve your hairline and show your full forehead.

The short hair on her body also looks so gentle, and with two blingbling earrings, it adds a lot of highlights to the overall black low-key style. The whole is smart and light, echoing the skillful design of the air, making the overall match more effective.

The design of the group is relatively simple, it is simple to fit the body shape to modify the body, but the texture is very good, and she is already the mother of two babies. Chen Zeyu can be said to have done the best in body management. At the age of nearly 50, she can’t see any fat at all. Even the female stars in the circle may not be able to do it. Take her husband Ren Xianqi as an example, they are already a little fat.

53-Year-old Ren Xianqi is a rare husband and wife in the same frame. His beautiful wife is wearing a black dress and has a slow figure, and her temperament is not inferior to that of a female star. Chen Zeyu is so beautiful that she compares Ren Xianqi to the side, especially after growing a beard. She looks a lot of vicissitudes, but she is also much more fashionable, looking at super men.

Without the career of a female star, but to be comparable to a female star, Chen Zeyu can really be said to be very powerful, and the clothes are also very online. The little black dress extremely highlights his low-key personality. The empty flower at the neckline is undoubtedly one of the highlights. The empty design enriches the overall layering and adds a lot of memory highlights.

It has to be said that Chen Zeyu is very good at matching clothes. This off-the-shoulder design can transfer the visual center and make the vision play a good enhancement effect. The overall black will appear too dull, but the empty skin will undoubtedly make this dull existence feel weaker, and the dull visual effect is greatly reduced.

His wife wore a black dress in a low-key manner without stealing the limelight, and Ren Xianqi did the same. The black and white matching also showed the low-key to the extreme. The two colors of black and white did not look high-profile, but they would not appear very dull, which could be said to be luxurious in a low-key manner. As a classic color scheme, the black lapel in the suit design added a lot of layers to the whole with buttons, pockets, etc.

The neckline and black bow tie echo each other, and the small details of the vertical striped shirt enhance the overall fashion temperament a lot. It can be said that even if it is low-key, Ren Xianqi also uses low-key to the extreme.

The two are of the same age, but boys are really anti-aging and have an advantage over girls. No wonder age is a woman’s worst enemy. At the same age of 53, Ren Xianqi looks much younger than Chen Zeyu, but his wife’s state is also very strong among her peers.

Although there are many wrinkles on his face, the skin on his neck is very delicate, and the skin is also very fine and beautiful. It can be seen that he pays great attention to fashion and beauty. The presence of light makeup is indeed a manifestation of confidence, and the affinity is doubled.

Ren Xianqi had been on a hot search before because of his serious weight gain, and once gained 100 kilograms, which made netizens completely unable to believe that this was the handsome male god who used to have a fat belly and double chin. He was very present, and he had the sense of a middle-aged uncle. However, it was not that Ren Xianqi did not pay attention to body management, but he deliberately gained weight for filming.

In fact, with Ren Xianqi’s net worth, he didn’t have to fight so hard. In the past, he was also a figure who earned both fame and fortune. However, Ren Xianqi has always been very serious about acting.

Middle-aged obesity is almost every man’s nightmare, and most male friends will encounter this problem. Many people are not so strong in self-control, but handsome as Ren Xianqi once they gain weight, they can’t bear to look directly. Many people are not as handsome as Ren Xianqi, so it is better to restrain yourself. Only someone as good as Ren Xianqi can attract an excellent woman like Chen Zeyu. Everyone should try to make themselves better. There is such a good idol to learn from here. What do you think?

Responsible editor:

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Scale, scale or scale

Author | Qin Zhangyong

In the past year, the share dispute was a matter of life and death. Even leading enterprises such as Tesla and BYD had to cut prices and fight hand in hand. The Matthew effect shattered the speed of light in the industry bubble.

But we should thank this price war.

Nowadays, the market no longer believes in beautiful stories, and begins to pay attention to who can make blood independently and who can have the advantages of scale. Only enterprises that have experienced the most intense artillery fire can exercise their strong vitality and create better products.

After ten years of development and continuous organizational changes throughout the year, Xpeng Motors’s accumulated energy began to be reflected in the financial report.

In the fourth quarter of 2023, Xpeng Motors ushered in a milestone result, delivering 60,000 units in a single season.Gross profit margin turned positive again, reaching 6.2%. In the first three quarters of last year, Tucki’s gross profit margin was negative, and in the fourth quarter, it rose by 8.9 percentage points from the previous month, and its total revenue reached 13.05 billion yuan, up 154% year-on-year and 53% from the previous month.

The most important thing is that Tucki was realized for the first time in 2023.Annual operating cash flow turned positive. By the end of last year, Xpeng Motors’s cash reserves reached 45.7 billion yuan, a net increase of 9.2 billion yuan from the previous month, and its positive free cash flow exceeded 6 billion yuan.

With these ammunition, Xpeng Motors’s thinking of solving problems is no longer limited, releasing the second brand, opening up a new sinking market, landing a big AI model, and of course, going international.

In 2023, Tucki began to quickly adjust its state and gradually climbed out of the trough.

01

More will "make money"

Gross profit margin began to turn positive, which is not a simple matter of increasing revenue and reducing expenditure. Behind it is the improvement of operating system efficiency and the gradual maturity of products and commercial capabilities, which is also the key for Tucki to cross the cycle and face the future.

Last April, it was a turning point in Xpeng Motors and was officially released.SEPA 2.0 boosting architectureThis is the only integrated aluminum die-casting and global 800V high-voltage SiC silicon carbide platform before and after mass production in China.

With this brand-new architecture, the development cycle of new cars in Tucki has been shortened by 20%, and the generalization rate of structural parts has reached 80%. The comprehensive efficiency of 800V XPOWER can be increased to 92%, surpassing 91.4% of American head brand new energy vehicles.

To sum up, reduce costs and increase efficiency.

Tucki G6 is the first strategic vehicle with a swing structure. With the advantage of platform-based research and development, the price war has been directly brought to a new dimension with a starting price of 209,900 yuan.

The 250,000-class new energy market is the most competitive price zone for car companies. Tesla, BYD and traditional giants are all desperately grabbing shares, battery costs are also ups and downs, and the public opinion environment is even more tragic. Without Tesla’s brand aura and the cost advantage of BYD’s self-made battery, it is difficult to control the cost in a short time.

The sales curve proves Tucki’s choice. After its listing in June last year, Tucki G6′ s delivery volume kept rising, successively setting a record of monthly sales exceeding 20,000, and winning the market sales champion of 200,000-250,000 grade pure electric SUV.

After the brand-new Tucki G9 went on the market, the sales volume rebounded rapidly, and the proportion of sales volume increased continuously in the brand structure. This has also helped Tucki raise the average price of bicycles,In the fourth quarter, the average price of bicycles reached 203,000 yuan, an increase of about 7,000 yuan compared with the third quarter..

The gross profit margin of automobiles reached 4.1% in the fourth quarter, compared with negative 6.1% in the third quarter of 2023.The chain increased by over 10 percentage points.

On the Q4 conference call, He Xiaopeng bluntly said that the total revenue in the fourth quarter increased month-on-month, mainly due to the rapid growth of sales of G6 and G9. With the help of platform-based R&D and scale effect, Tucki can effectively reduce the supply chain cost and manufacturing cost, and accelerate the realization of the goal of reducing BOM cost by 25% by the end of 2024.

In January this year, Tucki X9 was officially launched. As the most expensive model in Tucki, He Xiaopeng revealed that nearly 4,000 units have been delivered in two months, and it is expected that the sales volume in March and April will be greatly improved.

The income guidance given in the first quarter is 5.8-6 billion yuan. Combined with the sales guidance of 21-22,500 vehicles, it means that the average bicycle price will exceed 230,000, which is higher than that in the fourth quarter of last year. Obviously, the climb of X9 sales will inevitably increase Xiaopeng’s gross profit margin.

In this way, Xpeng Motors has also achieved it to a certain extent.Brand upward.

At the same time, with the continuous decline in the cost of lithium carbonate, including the large space for cost optimization brought by the internal organizational structure, the bicycle cost in Xpeng Motors is also declining. According to the financial report, the bicycle cost in Xpeng Motors decreased by about 10,000 yuan from the previous month to 191,000 yuan.

At this point, the route for Xpeng Motors’s gross profit to turn positive is very clear: diluting the cost with the advantage of platform, raising the selling price with the help of high-end models, and at the same time, carrying out internal structural adjustment, superimposing the natural law of reducing the cost of raw materials in the industry, and realizing positive cash flow.

02

Winning by scale

Turning the gross profit margin positive is only the beginning. How can a car company live well?

Scale, scale or scale.

Tesla’s ambition is to sell 20 million vehicles by 2030. Even if Weilai, who is holding high, is ready to launch a second brand "Ledao" to occupy a lower-priced market.

"We don’t use short-term and small-scale growth as a starting point to lay out the future."

He Xiaopeng bluntly said in the conference call that the next competition will not only depend on the short-term scale share, but also test whether the car companies will continue to lead in many dimensions such as high-quality and efficient scale, intelligence and internationalization.

Facing the future, Xpeng Motors has started the strategy of "group car-riding".

In the next three years, more than 10 brand-new models will be launched. Together with the global left and right rudder models and upgraded models, the total number of SOP models will reach nearly 30. This figure means that Xpeng Motors has got rid of the idea of start-ups.Began to develop towards all categories and globalization..

The first is a brand-new brand. Like Weilai, Tucki’s second brand is also ready to go. He Xiaopeng revealed that during the Beijing Auto Show next month, a brand-new brand for 100,000-150,000 will be officially launched, and it is committed to building the first AI smart car for young people. "This will be the most eye-catching explosion in the A-class pure electric market this year. New model."

This brand-new model will enter the C-end market first. Gu Hongdi, co-president of Xpeng Motors, said in the earnings conference call that MONA will contribute 10,000 sales every month, and such sales scale will be considered "very successful" internally.

Different from the market of more than 200,000, the new energy vehicles with 100,000-150,000 grades face greater difficulties. Companies such as Tesla and Huawei are trying to enter this market, but it is difficult to make a profit because of the high cost of batteries and smart driving systems. Not long ago, Yu Chengdong bluntly said that the cost of Huawei’s intelligent driving system is high. "Only more than 300,000 vehicles can use us to make a profit."

He Xiaopeng is also well aware of the difficulty of the market. He said that it is extremely difficult to make a good car with excellent performance in all aspects and high-level intelligent driving ability in this range, and to achieve profitability, which requires enterprises to have strong scale and systematic ability.

"Today, we are finally ready." In his view, the innovation of AI-driven smart car technology and architecture is no longer a medium-and long-term goal.AI-defined cars with autonomous driving as the core are now in progress..

At the scene of 1024 last year, Tucki revealed that the AI ? ? big model got on the bus, and now there is a clear timetable-the mass production of the AI ? ? smart driving big model got on the bus in the second quarter of this year.

This is still inseparable from the advantages of scale. At the beginning of this year, Tucki began to push XNGP to Max users in full, and the active penetration rate of users reached 83% in February. With the increase of XNGP usage, He Xiaopeng also set a KPI for the team:

I hope that XNGP’s travel experience in core areas, such as Beishangguangshen and Shenzhen, will be compared with Waymo’s Robotaxi in San Francisco.

What is certain is that with the brand-new sub-brand landing, the hardware cost of XNGP will be reduced with high probability. He Xiaopeng revealed that Xpeng Motors’s main brand will release a brand-new model in the second half of this year. "From this brand-new model, the hardware cost of XNGP has dropped by 50%."

In addition to the domestic market, Tucki also tried to replicate the advantages of scale abroad.

He Xiaopeng revealed that the expansion of overseas business has been greatly accelerated this year. In the second quarter, the international left-rudder version of G6 will be launched for the global market, and the right-rudder version of G6 will be launched in the second half of the year. In the future, we will enter Europe, Middle East, Southeast Asia and Commonwealth countries by cooperating with high-quality distributors.

03

Marketing+channel innovation

On the conference call, He Xiaopeng mentioned Wang Fengying the most frequently.

As an experienced automobile veteran, Wang Fengying’s entry into Tucki has brought about earth-shaking changes, not only a mature channel system, but also rich dealer resources. Wang Fengying is highly praised in Xpeng Motors, including He Xiaopeng.

In September last year, under the impetus of Wang Fengying, Tucki began to implement a channel reform plan called "Jupiter Plan", with the aim of eliminating inefficient direct stores and expanding the size of the stores of agent dealers. In addition to reducing costs, this innovative measure is moreLayout sales ability in advanceTo build a more efficient marketing channel system.

He Xiaopeng revealed that in 2023, a round of channel upgrading was completed, with over 130 stores eliminated at the end, and more than 160 excellent dealer partners were introduced, covering 40 new low-tier cities.

In 2024, while cultivating new stores, Tucki will accelerate the channel sinking. By the third quarter of this year, the total number of stores will increase to 600.

For the first time, He Xiaopeng responded positively to the rumor that "dealers are required to reserve inventory", saying that starting from the second quarter of this year, an innovative dealer cooperation model will be launched. By establishing short-term channel inventory for about half a month, the purpose is to speed up terminal delivery and fully activate the enthusiasm of dealers.

In fact, this adjustment in Tucki is not unusual in the automobile industry. It is an open secret that traditional car companies have pressed the dealers for inventory, and some good-looking sales figures are in many cases bought by dealers under pressure.

The inventory ratio of domestic car dealers will generally be around 2 months, and the inventory ratio of some economical family cars will even be higher. The purpose of doing so is also very simple, sales promotion.

In order to avoid the disadvantages of the traditional sales model of 4S stores, Xpeng Motors will strictly control the inventory level and the nationwide unified user purchase experience through systems and monitoring mechanisms.

In addition to the changes in dealer channels, the gameplay of marketing has also begun to adjust.

He Xiaopeng said that in 2024, a strong new marketing team will be established, paying more attention to the marketing of short videos, and reducing inefficient shopping, and upgrading from the original "car+internet" to "car+mobile internet".

For example, during the Spring Festival in Tucki, 20,000 users participated in the activity of soliciting video of car owner Spring Festival travel rush Zhijia, which also made the reputation of Tucki Zhijia spread from first-tier cities to third-and fourth-tier cities. From the recent month, the front-end planting data has increased by more than 100%.

In addition, Wang Fengying also put his own brand innovation strategy in Tucki. During the Great Wall period, Wang Fengying made Deerpika a champion in the market segment by reforming the sales model, and later gave birth to the Haval H6 with the concept of "urban SUV".

He Xiaopeng said that in terms of product planning, Xpeng Motors will insist on category innovation, because category innovation is the innovation with the greatest value, and the differentiation advantage of new categories is far greater than the "involution" of homogenized products. For example, Tucki X9 has created a new category compatible with 4-seater and 7-seater large cars. With the shape of MPV, it has largely cut off the medium and large SUV market.

In the past year, for Xpeng Motors, the external market environment, internal organizational structure, products and channels were all experiencing severe turbulence, but fortunately, Xpeng Motors stood the test.

Next, the wind and rain are still the same, the competition is still the same, and great uncertainty still hangs over every player’s head. Xpeng Motors, who has experienced artillery fire and wind and waves, has found the most suitable way for himself.

"I finally experienced the feeling of crying for others’ love when I was chasing the ancient Xianxia drama." "Two-way going and two-way paying between Lu Li and Liu Shao, when the love is deep, it is so sweet that it makes people go to the top, and it hurts people in minutes." "The rhythm flies, and the plot is all effective." "The special effects are beautiful, the score is magnificent, the martial arts movements are smooth, the actors have high values and the acting skills are online" … The beautiful romantic drama "Moon Song" produced by iQiyi, jointly produced by Yide Culture and Creativity, produced by iQiyi Artist Studio, directed by Kin-lun Lam and starring Vin and LULU is being broadcasted in iQiyi. The play is adapted from the original novel "Running to the Moon" by shu ke, the author of Jinjiang Literature City. It tells the story that Liu Shao, a young girl, changed her life’s fate for the joy of being with a mysterious person for three days. Since then, after suffering, they have experienced joys and sorrows together and guarded the whole life.

Starting with the emotional drama of "double hair with knives and sweets", Yuegexing constructs a Xianxia world in which Xianju, the human world and the demon world complement each other, shows the unique aesthetic style of Xianxia in the East, and depicts the spiritual core of chivalrous fairy bones and great love in the world. After the broadcast of the drama, the popularity index and topic degree have been rising all the way, and by the time of publication, the whole network has been searched for 777+, and topics such as "abuse of monthly songs" and "reversal of monthly songs" have become the focus of audience discussion. During the broadcast period, iQiyi’s broadcast heat broke 8000+, and many times it won the data platforms such as Cat’s Eye, Lighthouse, Guduo, Yunhe, V age and Blue Eagle to play the Sun Crown and Zhou Crown.

It is worth mentioning that, as the only Xianxia drama in the same period, Yuegexing was influenced by the World Cup’s eye-catching at the beginning of its broadcast, and did not occupy too many opportunities in the market. However, with the light and compact narrative, superb performances by actors, romantic and aesthetic visual effects and the ingenious polishing of the content quality by the producers, this Xian Xia drama with no head IP and no flow of stars successfully stood out in the drama market at the end of the year, winning praise from female audiences and expanding to a wider audience circle. It also proves from one side that the underlying logic of today’s drama industry has quietly changed: content production is going to be IP-oriented, traffic-oriented, and content is king. Innovative and high-quality "small but beautiful" dramas such as "Song of the Moon" will gain a broader market space.

From "spreading sugar" to "feeding blades"

Multi-line CP triggered a drama chase boom.

Emotional drama has always been the highlight of the theme of Xian Xia. The multi-line CP in Yue Ge Xing provides different love samples, among which the biggest attraction is undoubtedly the romantic love between the hero Lu Li and the heroine Liu Shao. The drama abandons the common love jogging routines of similar dramas, such as trying to figure out each other and pulling. At the beginning, it uses a hero to save the beauty and "fishing for the moon" to quickly make the hero and heroine collide with the spark of love in a straightforward way. At this stage, Lu Li and Liu Shao went through the tests of "spiritual fire test" and "taking the imperial grass" from mutual love to mutual love, and interacted with each other to make the audience find a long-lost novelty of eating sugar.

If the first few episodes were still tell it to the judge’s mode of growing up with Liu Shao, then with the sacrifice of Lu Li, Luo Ge mercilessly abused Liu Shao on the line, and the painting style of this drama changed suddenly, giving the audience a big "knife". In the new chapter of Xianju, Lu Li, who returned from the incarnation of Luoge, forgot the memory of Liu Shao. The former "little wolf dog" turned into an abstinence straight man, indifferent to Liu Shao’s "memory killing", and even took Liu Shao’s blood to make blood symbols. However, with the memories of past lives gradually awakened, he had a special feeling for Liu Shao, and the ambiguous push and pull of "knife and sugar" was staged between them, and the drama-chasing experience intertwined with sweetness and abuse made the audience want to stop.

In addition to the tangled love between the man and the woman, the emotional drama of the supporting role in the play is also worth savoring. After entering the Xianju chapter, the emotional lines between the "little princess" Luo Ning, who is in opposition, and the demon teenager A Fujun, Shang Yurong and the elder sister Zhuo Qiuxian gradually became clear, and various modes CP met the needs of different audiences for sugar. Luoge’s sister Luoning is pure and kind, while Afujun is black and ambitious. Their feelings are like a seesaw, which satisfies the audience’s expectation of sadomasochism. Shang Yurong and the elder sister Zhuo Qiuxian are a dandy and a cool one, but they love each other but can’t say it. A pair with a sense of contrast attracts the audience’s attention.

For a long time, "Love in Ancient Costume" has been the hardest hit by the routinization of the plot, while "Moon Songs" has successfully attracted the attention of the audience with various "anti-routinization" people and plots. For example, in recent years, Xianxia dramas generally set the main plot in the fairy world, while in "Moon Songs", the male and female hosts met each other in the world, and then gradually came into contact with the fairy family, and changed their identities and fought side by side in the process of clarifying their own responsibilities and missions. The story setting and the growth trajectory of the characters in the transition from the human world to Xianju and Yaojing are more human than other Xianxia dramas, which is more in line with the audience’s cognition of "upgrading and fighting monsters".

The compact plot is also a highlight of "Yue Ge Xing" which is different from other Xianxia dramas. Some viewers even shouted, "The original Xianxia drama can be played without double speed." For example, Liu Shao’s family met with great difficulties, met a male master, and went away to learn art. The plot was explained clearly in only one episode, but in only half an episode, Liu Shao learned the unique skill of "streamer chop". In addition to the handling of these details, the emotional progression of the hero and heroine is also advancing rapidly. From the sweetness of acquaintance and love to the subsequent abuse, the audience can gain rich emotional experiences and see the growth and destiny of the characters in several episodes.

At the same time, in the handling of the plot structure, Yue Ge Xing has also achieved "anti-routine", and many characters have their own points of view, but they have not deviated from the main plot. For example, in the process from mortal to immortal, Lu Li not only shows the process of knowing, knowing and falling in love with the hostess, but also depicts the wonderful plots such as recognizing the teacher and sister, cutting off the robe, arguing with the master, breaking up, etc. The structure of the main line and the sub-line is complete, coordinated and distinct, giving the audience a viewing experience of brushing copies while doing the main line task. In the film and television drama market of anti-water injection and anti-routine, this experiment of "Yue Ge Xing" is undoubtedly successful.

Characters are the core of a drama series. The reason why the play can quickly break the circle is also due to people’s "standing". Many characters in the play are very plump and have growth curves. For the first time, Vin challenged one person to decorate the four corners, namely, a demon hunter with a mysterious life story, a fairy song, a god in the moonlight and a mysterious man. Lively, intelligent, chivalrous and detached, contrary to Luo Ge’s calm, tranquil and immortal character, the huge characters have also made many viewers "into the pit". Liu Shao, played by LULU, is witty and clever. She is a woman who dares to love and hate and never gives in to her fate. She has experienced the growth process of human and fairy residence, with the self-consciousness of modern women, which makes the characters more arc-light. Luo Ning, played by Keiko Zheng He, is simple and lively and lovely, but she can stay awake in the face of right and wrong. Ah Fu Jun, played by Riley, is a general who sends a message to the aquarium. He is both good and evil. Although his personality is a little extreme, he has great love for his people. In addition, the role images such as the graceful gentleman-like Hao Na and the infatuated Bai Feng are very distinct.

The visual effect of oriental aesthetics is shocking.

Polishing high-quality content with craftsman spirit

The exquisite service and visual effects of Yue Ge Xing are also well received by the audience. Mysterious and dreamy demon world, bustling human world, misty fairyland … "Song of the Moon" creates a strong visual impact with unique oriental aesthetics, and promotes the spirit of Chinese aesthetics.

In terms of visual presentation, the drama combines real-life art with special effects to form a romantic, aesthetic and dreamy Xianxia style. In the play, a large number of rich colors such as light pink, lavender and sky blue are used to create the romantic atmosphere of Xianju, and with the change of shades and bright starlight, the beauty of Xianxia drama is fully displayed. In terms of architecture, the drama abandons the western elements such as nebula and constellation, which are commonly used in Xianxia drama in the past, and adopts the concept of simplicity and Zen, placing Xianju Zhong Hua Palace between mountains and rivers, which is more in line with the traditional concept of China people relying on mountains and rivers. In addition, the scenes such as the Four Seasons Monument and the Temple of Heaven are extremely implicit in oriental culture. In the play, imaginative images such as "Di Cao", "Three-legged Sunflower", "Lingzhi Collection", "Dancing Tree", "Bone Erosion" and "Four Seasons Monument" also brought a strong sense of wonder to the audience.

The service way of Yue Ge Xing follows the aesthetic line of national style. The main characters’ clothing accessories in the play are mainly designed with simple lines, and the simple and elegant design and the flying clothes complement each other with the fairy spirit of the characters. The dress of the characters will also change when they are in different worlds and identities. For example, the king of the demon world, Gui, is fierce and sinister, and she is quite shrewd. Her black dress represents darkness. In contrast, the semi-demon Lu Sheng is a good and evil character. Although he is also dressed in black, he is less evil and more heroic.

There are many finishing touches in the play that highlight the oriental aesthetics, such as the unique gesture of paying homage to the immortals in Xianju, which is a tribute to the traditional oriental etiquette; The flute, piano and other musical instruments that appeared in the play also created a rich classical atmosphere. Some viewers commented, "The artistic style of" Song of the Moon "has opened up a brand-new imagination space for the creation of Xian Xia drama, and provided the audience with a shocking viewing experience. The beauty is like a dream and it is a real visual enjoyment."

Song of the Moon also returned to the "righteousness" of the traditional Xianxia drama. The play not only depicts the touching "little love" of men and women, but also shows the "great love" of their home country. The hero and heroine have great righteousness and shoulder the burden of the world. They not only protect their loved ones, but also have compassion and care for the people.

With a knife and sugar, a lot of twists and turns, and aesthetic online, the threshold for watching drama is low, so it is deeply loved by female users in the sinking market of the third and fourth lines, and reaches a wider range of female groups horizontally. Cat’s eye data shows that the effective broadcast market share of the drama is 9.3%, the audience is 90% female audience aged 18-30, and the total public opinion is 390.8, which has a considerable sinking market share. In addition, the play has an eye-catching performance on short video platforms such as Tik Tok and social platforms such as Little Red Book.

With its gripping story, excellent production and unique cultural charm of China, Yue Ge Xing has been distributed to Korean, Vietnamese, Cambodian and other countries, and is deeply loved by overseas audiences. As a masterpiece of Xian Xia of the year, the drama polished high-quality content with the spirit of craftsman, and gained good market feedback, which once again demonstrated the creative purpose of "content is king" and brought positive enlightenment to the film and television drama industry.

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　　Yang Xueguang became a smuggler "nemesis".

　　Rolls-Royce, Porsche, Maserati, Land Rover, Mercedes-Benz and BMW … … More than 30 luxury cars with a total price of tens of millions are neatly parked in the parking lot of Shuangqi Road, the Second Brigade of Nanjing Traffic Police, losing their former glory under the flashing of warning lights … … Nanjing xinjiekou’s core area is an ordinary figure, but its big eyes are particularly radiant, and it is this pair of intense big eyes that make the car-related criminals passing through Xinjiekou area tremble with fear. He is Yang Xueguang, deputy squadron leader of the Fourth Squadron of Nanjing Traffic Police No.2 Brigade, who is known as the "Detective Traffic Police" in Xinjiekou. Since the beginning of this year, Yang Xueguang has seized 21 vehicles with fake license plates, 118 vehicles that have been inspected and scrapped, 5 "clone" vehicles and 4 smuggled vehicles.

　　Stripping cocoons, INTERPOL platform finds out the smuggling car.

　　"I am a policeman! Turn off the engine and get out of the car, or the window will be broken! You are suspected of serious violation of the law … …” This scene did not happen in the police film, but the real scene of investigating and dealing with serious suspects suspected of smuggling, deck and other serious violations. At 8: 30 am on August 26th, when Yang Xueguang patrolled to the screw corner of Shigu Road, he found a Mercedes-Benz GL450 with Su D license plate driving from west to east. Because he likes to study cars, Yang Xueguang judged at a glance that the vehicles in front of him are American standards and belong to the vehicles with common smuggling. Adhering to the concept of "every doubt must be investigated", he intercepted the vehicles.

　　The driver showed his certificate, and checked that there was nothing wrong with the vehicle’s driving license and license plate. Moreover, after comparison by the police platform, the frame number WDCGG8BB0******* * * * * was consistent with the background information. Yang Xueguang still has doubts, and as a result, he found clues from some details. The odometer of the vehicle is in English units, and the temperature measurement is also in Fahrenheit, which do not meet the domestic vehicle registration standards. In addition, the VIN code of the window does not meet the identity standard of Mercedes-Benz. Yang Xueguang inspected the steel seal number of the vehicle and found that the frame number was suspected of being changed. Because he often studied the car, he manually retrieved the ECU of the driving computer, and the real frame number 4JGBF71E******** * * * suddenly came into view. After verification, the car was not legally registered in China, and it was suspected of smuggling and cloning the Su D number plate, so Yang Xueguang temporarily detained the vehicle on the spot.

　　In order to further verify the identity information of the vehicle, Yang Xueguang purchased special tools for inspection, and finally determined that the vehicle steel seal number was indeed polished and chiseled, and fixed the evidence. Coincidentally, not long ago, a "cloned" Mercedes S550 car with the fake frame number WDDNG5EB4B * * was also seized. Yang Xueguang took advantage of his CET-6 and found out that the car had four maintenance records in North America through the all-English Interpol website platform, thus verifying that the source of the car was indeed a used car smuggled from the United States.

　　Touched by a thorny accident, he became a "detective traffic police"

　　A thorny accident aroused his determination to investigate and deal with illegal activities such as vehicle inspection and cracking down on fake license plates, and thus became the "nemesis" of vehicle inspection and license plate vehicles. It started in October 2015, when Yang Xueguang was informed to deal with a traffic accident, and a 70-year-old man was injured by a van. Due to the overdue annual inspection of the vehicle, the insurance company refused to pay for the losses caused by the traffic accident, and the poor economic conditions of the perpetrators made the case mediation compensation deadlocked. Facing the tearful 70-year-old victim, Yang Xueguang’s heart was deeply touched: if we can find and investigate the inspected vehicles in advance, we can save two families.

　　This incident aroused Yang Xueguang’s determination to investigate and deal with illegal activities such as vehicle inspection and cracking down on fake license plates and certificates. Since then, he has studied hard, learned from his teachers and carefully pondered the characteristics of inspected vehicles and the anti-counterfeiting knowledge of license plates and documents, almost reaching the level of obsession. Many times, Yang Xueguang repeatedly compared his driving license, driver’s license and fake certificate. When there was an inspected car in the traffic police brigade, he came to the parking lot to observe and ponder it carefully. Once the problem car involved in the card was found, Yang Xueguang also photographed the fake card, attached the real license plate, compiled it into a book, and repeatedly compared it. Yang Xueguang also gradually became an expert in car-related major by studying Tsinghua University’s courses such as Automobile Theory, Automobile Engine Principle, Inspection and Identification of Motor Vehicle Identification, theoretical books and relevant normative documents of the Ministry of Public Security.

　　On August 11th, Yang Xueguang successfully seized a Su B-brand Mercedes-Benz SUV deck car that passed by him on the way to work two months ago. According to the normal handling procedure, the fake cards used by the vehicle will be entrusted to a judicial appraisal center for professional judicial appraisal. On August 14, the judicial appraisal opinion was delivered, which actually showed that the vehicle number plate was a real one. Yang Xueguang was shocked. "Is it that he detained the wrong car?" Yang Xueguang settled down to start with the identification norms and standards, consulted a large amount of information and actively contacted the senior identification experts of the Traffic Management Bureau of the Ministry of Public Security. He found that the number plate in his hand belonged to the latest high imitation version. After repeated inspections, he finally determined that the number plate was forged, and the relevant departments re-issued an appraisal opinion, which provided strong evidence support for the case.

　　Yang Xueguang, born in January 1990, joined the public security work in February 2014. In 2015, 2016 and 2017, he was awarded as an outstanding civil servant for three consecutive years. In 2016, he was awarded the honorary titles of "Lei Feng-style police" and "excellent traffic police". In 2017, he was awarded the third-class merit and was awarded the "Ten-Star Traffic Police" for many times.

On a summer day, the doll’s face changed just now, but it was sunny in Wan Li for a while. At this time, someone exclaimed that there was a "solar rain". At that time, the WeChat circle of friends was screened by a rare solar rain. Solar rain is a wonderful natural phenomenon that almost everyone has encountered, but have you ever wondered why this happened?

What is sun rain?

The phenomenon of "solar rain" is a weather phenomenon, which is called "discontinuity of horizontal distribution of precipitation" in meteorology. Solar rain usually occurs in summer, and it is more common in the south.

How is the solar rain formed?

First kind

The reason for the formation is that the rain generated by dark clouds in the distance is instantly blown to another place by high-altitude strong winds.

the second type

It is because two clouds with different charges collide with each other in the high altitude under the action of the solar wind, resulting in excessive water vapor content in the air in some areas, and the water vapor evaporates quickly due to solar radiation.

The third kind

The reason is that the weather suddenly changed and it began to rain. Before the rain from the sky landed, the clouds had disappeared, so although the weather looked sunny, it began to rain.

With rain, the sky stage is lively, and the blue sky is not so boring. We all know the formation of rain, and cloud is one of the most indispensable basic conditions. In fact, it takes a rather complicated physical process to change from cloud to rain!

Formation process of rain

Let’s look at the composition of clouds. Clouds are made up of a large number of invisible water droplets or ice crystals floating in the air, or a mixture of water droplets and ice crystals. From cloud to rain, it is actually a process in which water droplets or ice crystals grow and grow. Whether the cloud drops come down from the cloud after becoming larger is rain, snow or other forms, which mainly depends on the temperature inside and under the cloud. When the temperature in the cloud is above zero degrees Celsius, the cloud is completely composed of water droplets, and when the water droplets increase, they fall down, which is rain.Rain usually appears in four forms:

Types of rain

convectional rain

When the air is strongly heated, the hot and humid air expands and rises, and the rain formed by the cooling and condensation of water vapor in the air is called convective rain. The equatorial region is dominated by convective rain all year round, and the convective rain in our country is more common in summer afternoons.

orographic rain

Orographic precipitation was forced to climb along the hillside because the humid air was blocked by the mountain. In the process of rising, the water in the air cools and condenses to form precipitation. Such as precipitation in northeast India and southeast Tibet in China.

frontal rain

Two kinds of airflow with different properties meet, and the interface between them is called front. On the front, warm, wet and lighter air is lifted to the cold, dry and heavier air. In the process of uplift, the water vapor in the air cools and condenses, and the precipitation formed is called frontal rain.

Typhoon rain

Rainfall is a special form of rainfall, which usually occurs when a typhoon comes. The center wind force of a typhoon is generally very strong, and the maximum wind force can reach more than 12! The time of rainfall generally depends on the speed of typhoon movement, and the rainfall intensity is very large in a short time, accompanied by strong lightning and strong winds.

Source | Meteorology E New

　　BEIJING, Nov. 8 (Sweet Dong Hanyang) A few days ago, a finless porpoise was floated in Dongting Lake, Yueyang, Hunan Province, with a 20-cm incision on its belly surface and two bricks falling from its tail with a rope. The staff decided that the finless porpoise was either killed and dumped.

　　In the spring of 2012, there was a shocking death of finless porpoises in Dongting Lake, and a total of 12 finless porpoises died.

　　The finless porpoise is known as the "natural smiling spirit". However, the data shows that as of July 2018, the number of finless porpoises is only about 1012, which is less than 60% of that of giant pandas. Now, another "spirit" has disappeared.

　　"70% of the world is covered by water, and our planet is a blue planet." Behind this well-known saying, more than 200,000 species of aquatic animals around the world continue to face survival crisis. Who is the chief culprit of the crisis?

Data map: finless porpoise.

　　Suspect number one: human

　　M.O.: Hunting, slaughtering or keeping in captivity

　　The 2009 documentary "Dolphin Bay" exposed the human who laid hands on dolphins to make money. It is reported that every dolphin caught can sell for up to $150,000.

　　However, the blood in Dolphin Bay "can’t wake people who pretend to sleep". In 2019, the Japanese government officially withdrew from the International Whaling Commission (IWC) and restarted the commercial whaling activities suspended for 31 years.

　　In September, 2019, fishermen’s fishing boats in Taiji Town, Wakayama set sail again. The hunt will last until April 2020.

　　Statistics show that during this time of year, fishermen in Taiji Town will kill 2,000 to 3,000 dolphins. However, scientists have said that dolphin meat is not excellent in taste and nutritional value, and even its mercury content is still high, which is not good for health.

　　The hunter’s hand extends not only to the dolphins.

　　In 2014, three men and women stole 10,375 eggs from the Mexican turtle reserve, which has long been listed as an endangered animal.

　　In 2018, a "whale prison" appeared in the Russian Far East, where 90 beluga whales and 11 killer whales were imprisoned, of which 13 beluga whales were under one year old. Because of human imprisonment, killer whales that could have lived to be 100 years old in nature, most of them can’t live to be 30 years old in captivity.

　　At present, the Russian prosecutor has filed a criminal case against the relevant personnel for "illegal fishing of aquatic biological resources", and the whales in the "whale prison" will be released in three batches.

　　In October 2019, the staff of the protection agency "Dolphin Project" also discovered two dolphins that had been kept in captivity for 15 years in Bali and were badly abused. Because dolphins excrete a lot, the swimming pool in which they are kept is like a "toilet bowl". In order to decontaminate, the hotel adds a lot of chlorine to the water.

　　Among them, the dolphin named Deva was obviously insane, and another dolphin, Johnny, was blind.

　　Fortunately, with the help of the staff of the Dolphin Project, they will regain their freedom and return to the sea.

　　Suspect number two: plastic

　　Modus operandi: Good at "camouflage" and easy to be eaten by animals.

　　In Sardinia, Italy, the body of a pregnant sperm whale was washed ashore. In its belly, plastic garbage weighing 22 kilograms was found.

　　Marianne, a dugong cub from online celebrity, Thailand, died of illness. Officials say it has a small amount of plastic garbage in its stomach.

　　There are nearly 30 undigested plastic bags and other plastic wastes in the stomach of the stranded whale carcass in Norway.

　　Plastic fibers have also been found in the stomachs of crabs in Thames, England. They may have accidentally eaten balloons and sanitary napkins … …

　　Plastic seems to be the terrible "number one killer" in the water. According to statistics, 90% of marine garbage found on the global coastline is related to plastic products. Bottles, straws and food packaging have become "stains" floating in the ocean.

　　Because most animals can’t tell plastic garbage from food, every year, 34% of leatherback turtles die by mistake and swallow plastic bags as jellyfish. And some fish are easily attracted by the smell of dimethyl sulfide emitted by plastic soaked for a long time, and mistakenly regard it as prey.

　　The allen macarthur Foundation of the United Kingdom has predicted that by 2050, the weight of plastic waste in the ocean will catch up with the weight of marine life. What is even more frightening is that plastics cannot be completely degraded in seawater.

　　Suspect number three: noise

　　M.O.: Interfering with the echolocation system, causing a "suicide wave" of whales.

　　On December 8, 2014, six or seven sperm whales lay motionless on the shore of Paarala Sea Beach in York Peninsula, South Australia.

　　The locals said, "I think it’s too late to save them. At 8 o’clock in the morning, one of them was still wagging its tail, but now it’s not moving … …”

　　According to reports, these whales were disturbed by sonar and disoriented before being washed ashore.

　　However, this is not a case. Noise has become a major suspect in killing them.

　　In 2009, nine 12-meter-long sperm whales ran aground on the beach in Puglia, Italy, and five of them died, which may be caused by the noise of military exercises or the exploration of seabed deposits.

　　In July 2002, 66 pilot whales ran aground in Cape Cod Snow, Massachusetts, USA, for the same reason as sonar experiments.

　　In May 1996, 14 swordsmen whales ran aground on the Greek coast, which is believed to be related to a NATO exercise of the US military … …

　　Coled, deputy director of the French La Rochelle Marine Mammal Research Center, once pointed out that the acoustic waves emitted by the sonar and echo sounders of warships and the noise of underwater explosions will cause the echo positioning system of whales to be disordered, which is the main reason why whales collectively rushed to the beach.

　　Animals can’t speak, who will speak for them?

　　Who is chasing these natural "spirits" and creating one tragedy after another?

　　In order to protect human partners, many countries and regions have been acting.

　　China, Britain, the Netherlands and other countries and regions have successively issued plastic restrictions;

　　Canada has specially set up a coastal guard to protect the marine environment;

　　The United Nations has adopted relevant resolutions, proposing that the underwater noise generated by human activities … …

　　Data Map: A poster created by Christian Waters. On the poster, you can see that the turtle’s shell is hollowed out, its body is full of garbage, the sea lion is suffocated by a plastic garbage bag, and the sea fish suffocates after swallowing fine particles. Image source: WWF website.

　　Documentary director rob stewart has witnessed the bloody scene of illegal whaling, and has since stopped aiming at the dreamy underwater world. Many of the information he photographed on the impact of illegal shark fin trading, after being made public, directly promoted the process of the Costa Rican government’s introduction of relevant laws.

　　Christian Waters, an advertising designer, saw that there was a lot of garbage left on the beautiful beach, so he began to study the influence of marine garbage on animals, and finally created a public service advertisement, which was promoted by the World Wide Fund for Nature (WWF).

　　Waters said that animals can’t speak, so humans must speak for them.

　　— — Protecting the blue planet is also a natural "elf" peace and harmony. Do you want to join us?