Chang ‘an Yidong Emission Standard

The emission standards of Chang ‘an Yidong vary according to the model and year. Generally speaking, from 2010 to 2014, the emission standard of most Changan Yidong vehicles is National IV (that is, the European emission standard Euro4); Since 2015, the emission standards of the newly produced Changan Yidong vehicles have reached the national five (that is, the European emission standard Euro 5) standard.

It should be noted that the models in different years and regions may be different. To determine the specific emission standards of specific models, it is best to consult the vehicle manual or contact the customer service of Changan Automobile.

Taking into account both urban and off-road, which Lynk & Co 08 is the most worth buying?

  Lynk & Co 08 was listed on September 8. The official price of the five models 20.88-28 8,000 yuan compared with the pre-sale price. The starting sale was reduced by 10,000 yuan, and it was ordered to be discounted by 9,000 yuan before the end of October.

  This car adopts the mainstream P1 + P3 + P4 architecture, and is equipped with a 3-speed DHT gearbox. The second motor is placed behind the gearbox. This structure makes the driving and driving of the whole vehicle less dependent on the engine. It has a purer and closer driving quality to the electric drive. It can also achieve high-speed not soft, faster speed, and strong driving pleasure. It can dynamically adapt to "all working conditions" driving, and can be off-road in cities. Lynk & Co 08 also supports 85kW fast charging and is equipped with 3.3kW external discharge function. It can provide more than 200kWh of power when fully charged and full of oil.

  Lynk & Co 08 is equipped with the LYNK Flyme Auto system, built with two Geely self-developed Dragon Eagle No. 1 chips. Whether it is the fluency of use, the ornamental nature of the UI interface, or the richness of applications and the intelligent level of functions, it will be a qualitative leap compared to previous models of the Lynk & Co brand.

  Lynk & Co 08 has launched a total of 5 configuration models. Looking carefully, the differences between the versions are not large, and the core is still in terms of power. Lynk & Co 08 provides two-wheel drive and four-wheel drive versions for selection, both of which are 1.5T + 3DHT plug-in hybrid systems, mainly with or without P4 rear axle motors.

Take into account the city and off-road, Lynk & Co 08 which is the most worth buying? _fororder_image001

  The two-wheel drive version and the four-wheel drive version have a combined power of 280kW and 436kW, respectively, and a combined torque of 615N · m and 905N · m. The two-wheel drive version is divided into long and short battery life versions. Both entry configurations use a 21.2kWh battery pack, and the CLTC pure electric battery life is 120km. The rest of the configurations have more technical comfort configurations such as fatigue driving reminders, facial recognition, AR-HUD, and second-row seat massage, but the overall difference is not big.

  The battery capacity of the two-wheel drive long-range Halo version has been upgraded to 39.8kWh, and the CLTC pure electric battery life has reached 245km, which is already the leading level in the same class. The configuration is exactly the same as that of the short-range version. The four-wheel drive version comes standard with 39.6kWh battery, the CLTC has a battery life of 220km, and has a acceleration time of 4.6 seconds and zero hundred. In other configurations, the four-wheel drive version mainly has an off-road mode. The top time limited edition is equipped with a matrix headlight set, and higher-level auxiliary driving hardware, including 10 cameras, 12 ultrasonic radars, and 5 millimeter-wave radars. The above configuration can also be optional from the two-wheel drive long-range Halo version.

  Although Lynk & Co 08 is a product that focuses on extreme performance, the performance parameters of the two-wheel drive version are already very impressive, exceeding the 3.0T level of gasoline vehicles, and there is no problem in dealing with conventional urban roads. Importantly, the main promotional configurations of Lynk & Co 08, such as Meizu cars, battery safety, and comfort configurations, are basically standard, making the user’s driving experience not much different. Consumers only need to choose the version that suits their driving control needs.

  Overall, the two-wheel drive long-range Halo version is the most recommended, especially the 245km pure electric battery life can be regarded as a pure electric vehicle in the city to drive, the price of about 250,000 yuan is slightly lower than the same level of competitors, which can meet the multi-faceted needs of young people for appearance, technology, comfort, driving control, etc. (Graphic: Provided by Geely Lynk)

20.98-29.98 million yuan, 2023 BYD Han EV Champion Edition car went on the market.

On March 16th, BYD held the Super Press Conference of Han and Tang Flagships today, and officially released the 2023 Han EV Champion Edition.The price range is 209,800-299,800 yuan..

IT House with 2023 BYD Han EV Champion Edition Price of each model:

In terms of design, the 2023 Chinese EV Champion Edition adopts the "Dragon Face" design language, with Chinese tail lights.Add Glacier Blue Car Paint Color Matching.

In terms of configuration, the new car is equipped with a 15.6-inch adaptive rotating Pad, which supports NFC car keys, wireless charging of mobile phones, high-efficiency heat pump air conditioning in a wide temperature range, and independent partition atmosphere lights.

In terms of power, the 2023 Chinese EV Champion EditionSingle motor and dual motor versions are available.. Among them, the single motor model has three power versions:

In addition, dual-motor modelsThe maximum power of the system is 380 kW and the combined torque is 700 Nm.The maximum power of the front motor is 180 kW and the peak torque is 350 Nm, and the maximum power of the rear motor is 200 kW and the peak torque is 350 Nm.CLTC cruising range 610km.

Chassis, Han EV Champion EditionEquipped with front McPherson+rear multi-link independent suspensionFSD variable damping suspension is standard for front-wheel drive vehicles, DiSus-C intelligent electronically controlled active suspension is equipped for four-wheel drive vehicles, and the suspension arm and steering knuckle are made of materials.Change from iron material to aluminum alloy material.

It may be the last time from 3999, Xiaomi 14 did not increase the price. What was upgraded?

With the release of Xiaomi 14, the price of 3999 yuan is still increasing without increasing the price. Lei Jun said that it may be the last time he saw 3999 yuan. This time, the upgrade of Xiaomi 14 is also very comprehensive, so what are its core upgrade highlights? Next, let’s take a look at it and see if it’s your dish.

In terms of performance, Snapdragon 8Gne3 can be said to have almost no rivals, and directly turned over Apple A17 Pro. At the same time, Xiaomi 14 also has LPDDR5X+UFS 4.0. With the cooling technology of annular cold pump, the game performance of Xiaomi 14 is also very strong. Among them, for 30 minutes, the temperature of the mobile phone was only about 43.2 degrees, but the frame rate was stable at 59.53 frames. I like to play games with a small screen mobile phone, and it’s really stable this time.

The screen size is still a 6.36-inch straight screen, which is comfortable to hold with one hand. Using Huaxing C8 screen, 1.5K resolution, 1-120HzLTPO variable refresh rate, local peak brightness of 1200nit, various eye protection and dimming blessing, the narrowest frame, 8.29mm thickness and 193g weight. This feel is really unmatched.

The camera is also fully upgraded, with a 32 million self-portrait neck brace in front and three 50-megapixel lenses in the rear. The main camera is 900, 1/1.31 inch of its own light and shadow hunter. Xiaomi 14 has dual OIS, Leica Summilux lens and F1.6 super aperture. Both telephoto and wide-angle are Samsung JN1 lenses, which support long-angle macro and floating telephoto. The performance does not lose the Pro version of Friends.

In other aspects, the battery capacity is 4610mAh, 90W wired fast charging, 50W wireless fast charging, 10W reverse wireless, and the surge P2 and surge G1 chips are all blessed. The detailed configuration is also a lot. Including infrared, NFC, IP68, customized version of X-axis motor, USB 3.2, WiFi 7, dual speakers and so on.

At the price, 8+256GB is still 3999, 12+256GB 4299, 16+512GB 4599, 16GB+1TB 4999. The price has not increased compared with the previous generation, but the storage has greatly improved compared with the previous generation. From the upgrade point of view, Xiaomi 14 is indeed very conscientious. Including storage, screen, performance, battery life, fast charge, face value, etc., it is indeed a 360-degree comprehensive upgrade. It is no wonder that the first pre-sale and some versions were snapped up. Did you buy Xiaomi 14?

Lei Jun, Chairman and CEO, announced that Xiaomi Automobile Technology Conference will be held on December 28th.

In today’s era when technology is changing with each passing day, the automobile industry is also undergoing unprecedented changes, and electric vehicles (EV) are becoming a new technology hotspot. Xiaomi Group, a technology giant that started with smart phones, has now officially entered this highly competitive field. In March 2021, Xiaomi announced that it would enter the automobile industry. Since then, the progress of Xiaomi Automobile has been receiving much attention. Now, with less than half a year to go before the mass production of Xiaomi’s first car, Lei Jun, founder, chairman and CEO of Xiaomi Group, announced that it will hold a Xiaomi car technology conference at 2 pm this Thursday, which will be the first official appearance of Xiaomi car.

The technical conference of Xiaomi Automobile is a milestone, which marks the official debut of Xiaomi in the automobile industry. Although the theme of the conference is technology rather than products, it still shows that Xiaomi has made remarkable progress in automotive technology and is ready to share these achievements with the public and the industry. Lei Jun’s circle of friends further emphasized the importance of this point, and his words revealed his confidence in Xiaomi’s automobile technology.

Before this conference, Xiaomi Auto’s official social media account has been launched, which indicates that Xiaomi Auto’s brand building and marketing activities have started, and Xiaomi is preparing to enter the vast auto market. In the latest Catalogue of New Energy Vehicles Exempted from Vehicle Purchase Tax issued by the Ministry of Industry and Information Technology, the information of Xiaomi’s first model SU7 was officially disclosed, which further deepened the public’s expectation for Xiaomi.

The technical parameters of Xiaomi SU7 show Xiaomi’s ambition in electric vehicle technology. Two kinds of battery packs with different capacities and different cruising ranges, as well as technical support to BYD and Contemporary Amperex Technology Co., Limited, two major battery manufacturers, all show Xiaomi’s in-depth research and cooperation in battery technology of electric vehicles. In particular, the options of different battery capacity and different vehicle kerb quality provide responses to different market demands.

Judging from Lei Jun’s promise, Xiaomi Automobile will show cutting-edge technology and high-level manufacturing capability when it is released. This commitment is not only a strong signal to consumers, but also shows the automobile industry that Xiaomi is a new competitor with foresight and strength. Xiaomi’s brand influence and successful experience in the field of intelligent hardware may bring new innovation and vitality to the automobile industry.

All in all, the upcoming technical conference of Xiaomi Automobile is a key moment in Xiaomi’s journey into the automobile industry. It will not only show Xiaomi’s latest achievements in automotive technology, but also lay the foundation for the market launch of Xiaomi’s first mass-produced car. With the official appearance of Xiaomi Automobile, we have reason to expect how Xiaomi will show its innovative spirit and technical strength in this new field full of challenges and opportunities.

Yunnan police rumored that "going up the mountain to pick up bacteria and meet tigers": the man filmed in the zoo and was detained for 5 days.

  The picture shows a screenshot of the tiger video that was quickly reprinted online.

  According to the micro-signal of the Public Security Bureau of Eshan County, Yuxi City, Yunnan Province on the evening of July 12th, at 10: 50 on July 4th, a netizen whose IP territory showed "Yunnan" posted a video titled "# There is a life called Yunnan # The life of King Shan never dares to pick up bacteria again …" in the video, the time of the incident was "July 4th" and the location was "Yunnan".

  After obtaining this information, the Netan Brigade of Eshan County Public Security Bureau immediately contacted the Street Police Station to carry out the verification work.

  It is found out that the video released by Liang was shot in Kunming Wildlife Park, Yunnan Province in August 2019, and Liang marked on the video "# There is a life called Yunnan # The life of Shandawang is no longer afraid to pick up bacteria … …” The words ""are false information. By 9: 00 on July 10th, the video posted by Liang on Tik Tok had 261,000 likes, 71,000 comments and 4,497 collections, which caused adverse social impact and disrupted public order.

  On July 12th, the Public Security Bureau of Eshan County imposed a penalty of 5 days’ administrative detention on the illegal suspect Liang according to the relevant provisions of the Law of People’s Republic of China (PRC) on Public Security Administration Punishment.

  Eshan police reminded netizens that it is necessary for them to make joint efforts to purify the network environment and crack down on network rumors. The public security organs will resolutely deal with those who publish false and inappropriate remarks on the Internet, deliberately distort the facts, fabricate and spread rumors, and disrupt social order. Causing adverse effects, if the circumstances are serious, criminal responsibility will be investigated according to law! I hope that the majority of netizens will keep rational thinking, improve their awareness of prevention, actively resist online rumors, and do not believe in rumors, spread rumors, and build a clear network home together.

The founding team of Super Simple Songs, a popular children’s song in the world, came to China to study enlightenment courses with Xiao Youqu.

On November 1st, the founding team of the popular children’s song Super Simple Songs (hereinafter referred to as "SSS children’s songs") visited China. The founder Devon, together with the "lead singer" Caitie, had a discussion with Xiaoxiao Youqu team and users, and listened to the feedback of China users on SSS children’s songs.
SSS children’s songs have had a good response in China market since Xiaoxiaoyouqu exclusively imported them, winning the favor of hundreds of thousands of middle-class parents in first-and second-tier cities. The trip to China by the founding team of Super Simple Songs also includes an important task, which is to jointly develop English enlightenment courses with the small and interesting teaching and research team, and strive to bring more original and loved English enlightenment teaching contents to China children.
Xiaoxiaoyouqu exclusively imported SSS, which gained the reputation of hundreds of thousands of users.
In recent years, there has been a whirlwind of Super Simple Songs all over the world. Xiaoyouqu, as the only children’s animation platform and complete works viewing channel with SSS imported from China, has played a vital role in the spread and promotion of Super Simple Songs in China.
Up to now, SSS nursery rhymes have been played 36.768 million times on Himalayan platform. In 10 months, the number of Tik Tok fans of Xiaoyouqu has soared from 0 to 740,000, and 227 promotional videos of SSS nursery rhymes have been played more than 65 million times. Xiaoxiaoyouqu also joined hands with Yuebaoyuan, a chain early education institution, to launch an English children’s song contest in more than 300 early education center stores nationwide, covering more than 80,000 families.
Over the past year, under the vigorous promotion of Xiao Youqu, SSS children’s songs have become the first choice of "English grinding ears" passed down by many parents. Zhao Ziyan, an English prodigy who has been reported by CCTV news and the youngest English teacher in Tik Tok, is also learning SSS nursery rhymes with Little Youqu APP. The mother of Yanzai said that the initial English enlightenment of children began with learning SSS nursery rhymes.
In the process of communicating with Little Youqu Team, founder Devon said excitedly after learning about the performance of Super Simple Songs in China, "I am very happy to see that Super Simple Songs can play an important role in the English enlightenment of children in China, so that children can feel that" learning English is no big deal "and have a strong interest in English, which is more important than how many words they can learn from a few nursery rhymes, which is also the original intention of SSS creation. “
SSS’s founding team worked closely with Xiaoyouyou to create an original enlightenment English course.
Little Youqu Team has received a lot of feedback from users. After children watch SSS children’s songs animation, there will be many learning effects that surprise their parents-children over one year old can clap their hands and turn around with the animation, and children over two years old can say words and sentences … The content is good, but if they can have matching picture books, intelligent hardware and systematic courses, I believe the learning effect will be better.
In order to better meet the needs of users, Xiaoxiaoyouqu has set up an English enlightenment course project team. This team will cooperate with SSS team in depth, and on the basis of retaining the unique advantages of SSS, combine the growth environment and learning rules of children in China to develop English enlightenment courses together. In the setting of teaching links, this course will deeply implement SSS’s concept of "English is no big deal", and integrate various forms such as watching cartoons, listening to children’s songs, singing lyrics, reading picture books, doing handicrafts, etc., fully mobilize children’s sense of participation and enthusiasm, make children’s learning process more relaxed and natural, and make their knowledge more solid, which truly conforms to the law of language acquisition by "learning by playing".
It is reported that the cooperation between Xiaoxiaoyouqu and SSS children’s songs is not limited to this. In addition to exclusively introducing SSS children’s songs and jointly developing English enlightenment courses, Xiaoxiaoyouqu also exclusively introduced a full range of 14 IPS of Super Simple, including Mr. Monkey the Repairman with the theme of STEAM and Carl’s Laundry with the theme of vehicle cognition, etc., so that children in China can keep pace with their English learning abroad.
Reporting/feedback

Ministry of Finance: In July, the national lottery sales reached 36.149 billion yuan, a year-on-year increase of 10.4%.

  Beijing, Sept. 8 (Xinhua)-The website of the Ministry of Finance announced the national lottery sales in July 2020 on the 8th. In July, the national lottery sales totaled 36.149 billion yuan, an increase of 3.415 billion yuan or 10.4% over the same period of last year. Among them, the sales of welfare lottery institutions was 15.436 billion yuan, an increase of 390 million yuan, an increase of 2.6%; The sales of sports lottery institutions reached 20.713 billion yuan, up 3.025 billion yuan or 17.1% year-on-year.

  From January to July, the national lottery sales totaled 160.049 billion yuan, a year-on-year decrease of 85.281 billion yuan or 34.8%. Among them, the sales of welfare lottery institutions was 74.724 billion yuan, a year-on-year decrease of 38.078 billion yuan or 33.8%; The sales of sports lottery institutions reached 85.325 billion yuan, a year-on-year decrease of 47.202 billion yuan or 35.6%.

  In July, the sales of lottery digital lottery tickets reached 22.422 billion yuan, up 3.306 billion yuan or 17.3% year-on-year. The sales of quiz lottery tickets was 9.31 billion yuan, up 1.122 billion yuan or 13.7% year-on-year; The sales of instant lottery tickets was 2.674 billion yuan, an increase of 468 million yuan, an increase of 21.2%; The sales of video lottery tickets was 1.729 billion yuan, a year-on-year decrease of 1.479 billion yuan or 46.1%; The sales of Keno lottery tickets was RMB 13 million, a year-on-year decrease of RMB 02 million or 14.5%. In July, the lottery sales of digital lottery, quiz lottery, instant lottery, video lottery and Keno lottery accounted for 61.9%, 25.8%, 7.4%, 4.8% and 0.1% of the total lottery sales respectively.

  From January to July, the sales of lottery digital lottery tickets reached 112.644 billion yuan, a year-on-year decrease of 17.696 billion yuan or 13.6%. The sales of quiz lottery tickets was 26.392 billion yuan, a year-on-year decrease of 44.088 billion yuan or 62.6%. The sales of instant lottery tickets reached 14.167 billion yuan, a year-on-year decrease of 1.851 billion yuan or 11.6%. The sales of video lottery tickets was 6.794 billion yuan, a year-on-year decrease of 21.604 billion yuan or 76.1%. The sales of Keno lottery tickets was 51 million yuan, a year-on-year decrease of 42 million yuan or 44.9%. From January to July, the lottery sales of digital lottery, quiz, instant lottery, video lottery and Keno lottery accounted for 70.3%, 16.5%, 8.9%, 4.2% and 0.1% of the total lottery sales respectively.

  In July, compared with the same period of last year, lottery sales in 28 provinces increased, among which Guangdong, Jiangsu and Shaanxi increased more, increasing by 481 million yuan, 465 million yuan and 226 million yuan respectively. From January to July, compared with the same period of last year, lottery sales in 30 provinces in China declined.

In the first three quarters, there were more than 340,000 commercial performances in China, and the tourism revenue reached 3.7 trillion yuan.

China news agency, Beijing, December 14 (Reporter Ying Ni) Lu Yingchuan, Vice Minister of Culture and Tourism of China, revealed on the 14th that in the first three quarters of this year, there were 342,000 commercial performances in China, with a box office income of 31.54 billion yuan (RMB, the same below) and 111 million people attending performances, which was a significant increase over the same period in 2019.

The Press Office of the State Council, China held a press conference on "Accelerating the Construction of a Cultural Power and Promoting the High-quality Development of Culture and Tourism" in Beijing on the 14th.

Lu Yingchuan introduced that the Ministry of Culture and Tourism has strengthened the guidance and support of stage art and art creation, implemented a series of art creation projects in the new era, and organized the exhibition of outstanding plays of stage art, fine art exhibitions and other activities. In the first 11 months of this year, the Ministry of Culture and Tourism hosted 27 exhibitions, with 900,000 offline audiences and over 1.8 billion online viewers. A number of stage art works that show Chinese aesthetic style and are full of distinctive flavor of the times, such as dance drama Wing Chun, Cavalry, Yue Opera Xinlongmen Inn, and national opera Daughter of the Party, have been generally welcomed and praised.

The Ministry of Culture and Tourism promotes the improvement and efficiency of the urban and rural public cultural service system, builds a new public cultural space, develops digital public cultural services, innovatively implements cultural projects that benefit the people, and holds mass cultural activities such as "Village Evening" and square dance performances. By improving cultural and economic policies, implementing the strategy of driving major cultural industry projects, actively cultivating new formats and models, launching a series of consumption promotion activities, and carrying out special rectification such as performance ticketing and script entertainment, the cultural industry has achieved rapid growth. In the first three quarters of this year, there were 342,000 commercial performances nationwide, with a box office income of 31.54 billion yuan and 111 million audience, up by 121.0%, 84.2% and 188.5% respectively over the same period in 2019.

At the same time, the tourism industry has accelerated its recovery this year. Du Jiang, Vice Minister of the Ministry of Culture and Tourism, bluntly said at the press conference that "the tourism market this year can indeed be described as hot". He revealed that in the first three quarters of this year, domestic tourism in China reached 3.67 billion person-times, and tourism revenue reached 3.7 trillion yuan, up 75% and 114% respectively. The substantial increase in residents’ travel has not only promoted the expansion of related consumption, but also promoted economic recovery.

He said that the Ministry of Culture and Tourism will further promote the deep integration of culture and tourism, cultivate new consumption formats and new models, and innovate and upgrade music festivals, concerts and other products. Promote the healthy development of new formats such as script entertainment and tourism performing arts, and promote the integration of food, performance, sports, health care, Chinese medicine and other fields with tourism. (End)

Brand of "domestic substitution" in beauty industry chain: R&D upgrading, cultural self-confidence, high-end diversion

From 2012 to 2021, the share of local skin care increased first and then decreased, and the share of local makeup increased by nearly 14pcts; in ten years; At present, the channel and media dividends have faded, local high-quality leading brands have increased investment in research and development, product strength has increased, and high-end has quietly advanced; At the same time, local brands have a deeper understanding of domestic channels and marketing, and local brands have diverted to international high-end brands, and their overall share has entered the bottom area, and their future promotion is expected.

▍ China skin care market: the share of local brands rises first and then falls; At present, the local leading brands are diverging from international high-end brands, and their share is at the bottom.

2012-2021: The share of local skin care increased from 24.8% in 2012 to 34.3% in 2018, and then fell back to 27.7% in 2021; The share of French brands has increased from stable (14% ~ 15% in 2012-2018) to 22.1% in 2021, which is closely related to the strong product strength of French brands and their advantages in sensitive repair and anti-aging. Korean brand share rose first and then stabilized, from 1.2% to 4.5% in 2012-2016, then the mass line weakened but the high-end line increased, and the overall share was stable. Since 2022, many factors such as marketing, channels and local epidemic have caused many changes in the trend. Among them, the local leading companies are becoming increasingly high-end, and the diversion of overseas high-end brands is expected to drive the local share to the bottom.

▍ China makeup market: the share of local brands has been promoted to the leading position, and the high-end has been quietly promoted.

2012-2021: The share of local cosmetics increased from 15.0% to 28.8%, and increased by nearly 14pcts; in 10 years; The share of American makeup decreased from 33.8% to 16.2%, a decrease of 17.6pcts;; After 2016, the share of French make-up increased to 30%+,which is closely related to its advantages in brand heritage, fashion leading and product strength. The share of Korean makeup increased from 7.0% in 2012 to 11.7% in 2016, and then decreased to 8.3% in 2021. Local make-up brands have changed significantly since 2021H2: 1) From fashionable color products (lipstick, eye shadow, etc.) to technical foundation (liquid foundation, etc.), from flow play to brand building; 2) Increase R&D investment, rely on cultural confidence, and strive to catch up with international brands in some sub-categories and product series.

▍ The channel and media dividends faded, and local brands increased investment in R&D, returned to product strength and accumulated brand strength.

Channel change: from 2001 to 2010, CS stores, supermarkets and other brands gave birth to beauty channels; In 2011-2015, the offline was good, the online rose, and the brand enjoyed a double-line bonus; In 2016-2021H, international brands increased rapidly, and new brands emerged; Since 2021H, channel and media dividends have subsided.

Marketing change: from celebrity endorsement to multidimensional grass planting, from big-screen advertising to content marketing and value recognition.

Advanced R&D: In recent years, the brand of skin care of pharmaceutical origin has performed outstandingly, from "medicine" to "makeup", with better quality control and efficacy; Local brands such as Polaiya/Betani/Huaxi /PMPM gather head R&D talents at home and abroad; Synthetic biotechnology promotes the innovation iteration of beauty raw materials, local raw material enterprises flourish, and the curtain of domestic substitution of raw materials opens.

▍ Risk factors:

Discount promotion of international brands suppresses local brands; The relationship between beauty brands and e-commerce platforms is unbalanced; It takes time to accumulate significant results in R&D investment; Scattered epidemic situation repeatedly affects the demand and sales of beauty; Policy supervision strictly affects the growth rate of the industry; The speed and range of domestic substitution of raw materials may not meet expectations.

▍ Investment suggestion:

As a typical optional consumer product, beauty cosmetics have both efficacy and spiritual attributes, with efficacy depending on technology and spirit relying on culture. Local brands increase investment in R&D, and product strength is quietly improved; At the same time, we have a deeper understanding of local channels and marketing. It is expected that the share of high-end and ultra-high-end will increase in the future, which will drive the overall share to rebound. At the present stage of fading dividends and full competition, strong marketing, channels, operational capabilities and sustained high R&D investment are indispensable.

This article comes from financial circles.