At 20 o’clock on the evening of October 29th, Beijing time, in the 10th round of Ligue 1 in the 2023-24 season, Paris Saint-Germain challenged brest away. In the first half, 17-year-old Zaire emeri broke the deadlock with a long-range shot, and then Li Gangren assisted Mbappé to expand the score and Mounie pulled back a goal; In the second half, brest equalized the score with a corner kick, and Mbappé finished the winner with a penalty in the 89th minute. In the end, Paris Saint-Germain beat brest 3-2 and rose to the second place in the standings.

In the 3rd minute, Paris broke into the opponent’s restricted area. Li Gangren’s shot was blocked by goalkeeper Bizot, and then his teammate’s supplementary shot was confiscated by Bizot. In the 6th minute, emeri received a return volley from his right foot at the top of the arc, and Bizot saved the ball with his fists. In the 13th minute, Donaruma passed the ball from the backcourt directly to the opponent, but the cross from the brest player directly crossed the bottom line.

In the 16th minute, emeri received a cross from his teammates in front of the penalty area. He passed a defender and came to the penalty area and slammed the door with his right foot. The ball was like a shell, and Bizot could do nothing. Paris was 1-0 brest.

In the 22nd minute, Li Gangren volleyed vigorously from the right side of the restricted area, and Bizot held the ball out of the crossbar.In the 28th minute, taking advantage of brest’s massive pressure, Paris fought back. Li Gangren picked up the ball in the backcourt and passed it to Mbappé. The latter caught the ball and formed a single-handed trend. He entered the left side of the penalty area and missed the defender. His right foot shot low and scored near the corner. Paris scored 2-0 in brest.

In the 41st minute, Mbappé received a cross shot from his right foot at the top of the arc, and Bizot saved the ball again.In the 44th minute, brest pulled back a goal, and the high ball on the right side of the frontcourt passed to the middle. Mounie in the restricted area pressed the Parisian defender to head the ball, and the ball bounced to the net, but Donaruma couldn’t save it. Brest 1-2 Paris.At the end of the first half, Paris temporarily took the lead.

In the second half, change sides and fight again.In the 52nd minute, brest’s right corner kicked into the restricted area, and Ledoualon, who was in front of him, headed the ball back, and the ball flew into the far corner. Donaruma’s whip was not as long as brest’s 2-2 Paris.

In the 57th minute, Mba took the ball to the left side of the restricted area, and shot wide from the far corner with his right foot. In the 62nd minute, Fabian Ruiz stopped the ball in front of the restricted area and buckled the defender, and the long corner was slightly missed. In the 64th minute, Paris stepped up its attack, and Enrique changed into Dembele and Muani.

In the 68th minute, brest got the chance, and the right side of the frontcourt shot the ball into the restricted area, but Ledoualon, who was in the back, outflanked the shot and kicked it. In the 70th minute, brest’s two shots in the restricted area were quite threatening, both of which were resolved by Donaruma. In the 74th minute, the Parisian frontcourt got a chance, but Dembele didn’t stop the ball in the restricted area and was cleared by the opponent’s defender.

In the 75th minute, Vitinia got the ball on the left side of the penalty area, which was quite threatening. Bizot got the ball sideways. In the 83rd minute, Muani in the restricted area tripped after passing the ball on the left side of the Paris frontcourt. The referee watched VAR on the sidelines and awarded a penalty. Because of the conflict caused by this penalty, many players from two teams got yellow cards.

Mbappé took the penalty. His first shot was saved by the goalkeeper, but Mbappé immediately made up the shot and scored the ball. Paris led brest 3-2, which was the 89th minute of the game.

In the end, the whole game ended and Paris Saint-Germain beat brest 3-2.

From 2012 to 2021, the share of local skin care increased first and then decreased, and the share of local makeup increased by nearly 14pcts； in ten years; At present, the channel and media dividends have faded, local high-quality leading brands have increased investment in research and development, product strength has increased, and high-end has quietly advanced; At the same time, local brands have a deeper understanding of domestic channels and marketing, and local brands have diverted to international high-end brands, and their overall share has entered the bottom area, and their future promotion is expected.

▍ China skin care market: the share of local brands rises first and then falls; At present, the local leading brands are diverging from international high-end brands, and their share is at the bottom.

2012-2021: The share of local skin care increased from 24.8% in 2012 to 34.3% in 2018, and then fell back to 27.7% in 2021; The share of French brands has increased from stable (14% ~ 15% in 2012-2018) to 22.1% in 2021, which is closely related to the strong product strength of French brands and their advantages in sensitive repair and anti-aging. Korean brand share rose first and then stabilized, from 1.2% to 4.5% in 2012-2016, then the mass line weakened but the high-end line increased, and the overall share was stable. Since 2022, many factors such as marketing, channels and local epidemic have caused many changes in the trend. Among them, the local leading companies are becoming increasingly high-end, and the diversion of overseas high-end brands is expected to drive the local share to the bottom.

▍ China makeup market: the share of local brands has been promoted to the leading position, and the high-end has been quietly promoted.

2012-2021: The share of local cosmetics increased from 15.0% to 28.8%, and increased by nearly 14pcts； in 10 years; The share of American makeup decreased from 33.8% to 16.2%, a decrease of 17.6pcts；; After 2016, the share of French make-up increased to 30%+,which is closely related to its advantages in brand heritage, fashion leading and product strength. The share of Korean makeup increased from 7.0% in 2012 to 11.7% in 2016, and then decreased to 8.3% in 2021. Local make-up brands have changed significantly since 2021H2: 1) From fashionable color products (lipstick, eye shadow, etc.) to technical foundation (liquid foundation, etc.), from flow play to brand building; 2) Increase R&D investment, rely on cultural confidence, and strive to catch up with international brands in some sub-categories and product series.

▍ The channel and media dividends faded, and local brands increased investment in R&D, returned to product strength and accumulated brand strength.

Channel change: from 2001 to 2010, CS stores, supermarkets and other brands gave birth to beauty channels; In 2011-2015, the offline was good, the online rose, and the brand enjoyed a double-line bonus; In 2016-2021H, international brands increased rapidly, and new brands emerged; Since 2021H, channel and media dividends have subsided.

Marketing change: from celebrity endorsement to multidimensional grass planting, from big-screen advertising to content marketing and value recognition.

Advanced R&D: In recent years, the brand of skin care of pharmaceutical origin has performed outstandingly, from "medicine" to "makeup", with better quality control and efficacy; Local brands such as Polaiya/Betani/Huaxi /PMPM gather head R&D talents at home and abroad; Synthetic biotechnology promotes the innovation iteration of beauty raw materials, local raw material enterprises flourish, and the curtain of domestic substitution of raw materials opens.

▍ Risk factors:

Discount promotion of international brands suppresses local brands; The relationship between beauty brands and e-commerce platforms is unbalanced; It takes time to accumulate significant results in R&D investment; Scattered epidemic situation repeatedly affects the demand and sales of beauty; Policy supervision strictly affects the growth rate of the industry; The speed and range of domestic substitution of raw materials may not meet expectations.

▍ Investment suggestion:

As a typical optional consumer product, beauty cosmetics have both efficacy and spiritual attributes, with efficacy depending on technology and spirit relying on culture. Local brands increase investment in R&D, and product strength is quietly improved; At the same time, we have a deeper understanding of local channels and marketing. It is expected that the share of high-end and ultra-high-end will increase in the future, which will drive the overall share to rebound. At the present stage of fading dividends and full competition, strong marketing, channels, operational capabilities and sustained high R&D investment are indispensable.

This article comes from financial circles.

[Selected Real Estate 1] Chongming Sanxiang Forest Sea Shang

Real estate review

After smoking this cigarette

Let me briefly outline the advantages of the Sanxiang Forest Haishang: dual -track, Dong Community’s commercial facilities, the entire East community environment, and the quality of Sanxiang. And Sanxiang’s construction site is the most satisfied with what I currently see.

There are buses around for easy travel.

Old driver driving school

I have been to Chongming many times, not many corners, it is still a bit far from the future subway, but it can still be accepted

[Selected Real Estate 2] Blue Lake Bay

Real estate review

ifEng_1489

There are comprehensive shopping malls nearby. Lenovo Computer Stores, Lianhua Supermarket, Jinye Supermarket, Wenfeng Supermarket, Xiufang Supermarket, eating and buying vegetables are very convenient. There are 8 units, with 66.0-118.0 square meters in different areas of different areas of different areas. Choose, take what you need.

ifEng_1073

The greening rate of the community is good, the environment is beautiful, the eyes are full of green, and the living comfort is high.

Chongming is now more and more houses. To be honest, there are a few who work in Shanghai to buy that goes.

[Selected Real Estate II

Real estate review

Editor

1. The kitchen is L -shaped and has a large space area, which is convenient for cooking food and kitchen supplies. 2. The kitchen and toilet have windows, which are convenient for oil fume and odor, and the ventilation is better. 3. The master bedroom is the suite design. In addition to the independent bathroom, there is also a test room, which is convenient for the owner’s life. The privacy is better and the living comfort is high. ; 1. The depth is unreasonable, which will cause the part to be dim and need to turn on the light during the day.

The property fee is 2.5 yuan/square meter and month, and the price is acceptable. It depends on the quality of the service. The average price is about 26647 yuan/㎡.

Little Snail Nica

It is already the existing house. It is close to the Changxing Town Government, and the surrounding foundation is OK.