Figure/vision china

　　Cover of colostrum basic protein CBP and bone health

　　□ Xue Qingxin

　　"A glass of milk every day makes Chinese strong" is a classic milk slogan that many people are very familiar with. Drinking milk often is good for health. All along, China has been vigorously promoting the benefits of drinking milk. I hope everyone can drink milk every day.

　　Not long ago, the 2022 edition of Dietary Guidelines for Residents in China was published. Compared with the 2016 edition of Dietary Guidelines for Residents in China, the new guidelines put special emphasis on milk intake. The original version recommended that the intake of milk and dairy products be 300g/day, but the recommended amount in the 2022 version has been increased to 300g-500g/day.

　　This change further confirms the importance of drinking milk, and also reflects the importance China attaches to drinking milk.

　　Even so, there will still be many different voices on drinking milk, and there are even people who strongly oppose drinking milk.

　　But there are still many misunderstandings about milk.

　　answer questions

　　Drinking milk has hormones, and drinking it often can lead to precocious puberty? Not really!

　　There are two sources of estrogen in milk: one is the natural estrogen contained in milk itself, which comes from the natural secretion of dairy cows during milk production; The other is artificially added estrogen, which is mainly used for infertility and cow disease treatment. Among them, the content of natural estrogen in milk is very low, which is not harmful to human body, and many common natural foods contain estrogen or estrogen-like, such as meat and bean products, and even breast milk contains estrogen, which is often higher than milk. The artificially added estrogen will of course be restricted by the state. China’s "Regulations on the Administration of Veterinary Drugs" clearly stipulates estrogen drugs, and related drugs may not be detected in animal foods. Therefore, as long as it is milk purchased by regular manufacturers, you don’t have to worry too much about estrogen.

　　In addition, there is no evidence that drinking milk will lead to precocious puberty or damage children’s health. On the contrary, many studies show that the intake of milk and its products can increase the bone density of children, adolescents and postmenopausal women, which is beneficial to the growth and development of children.

　　Adults drinking milk will not cause cancer. Studies have shown that milk and its products have nothing to do with the risks of breast cancer and prostate cancer. And drinking milk often may also reduce the risk of breast cancer by 16%, and drinking 200 grams of dairy products every day can reduce the risk of colon cancer by 7%.

　　Therefore, on the whole, as long as it is milk produced by regular manufacturers, you don’t have to worry about cancer, so drink it with confidence.

　　Milk and citrus fruits are the same? Rest assured to eat!

　　There are rumors among the people that milk and citrus fruits are alike and cannot be eaten together, because milk will denature and precipitate after encountering citric acid in oranges, which will lead to stones.

　　The truth is that when milk meets citrus fruits, precipitation may indeed occur. This is because the organic acid in the fruit breaks the acid-base balance. When the pH value just reaches the isoelectric point of protein, protein particles in milk are easily collided and condensed because of the weakened intermolecular force, and thus flocculent precipitation will occur. But these deposits are also edible, and many cheeses are produced in this way.

　　Even if you don’t eat it with fruit, milk will precipitate and solidify after encountering stomach acid. Therefore, milk and citrus fruits can be safely eaten together, without poisoning or stones.

　　Lactose intolerance: Do you want to quit milk? Actually, no!

　　Lactose intolerance is very common in China. Lactase that decomposes lactose is lacking in the intestines of these people, and discomfort will occur after drinking milk, such as abdominal distension, abdominal pain and diarrhea. But even if there is lactose intolerance, it does not mean that it is necessary to quit milk.

　　It is recommended to try the following four methods:

　　① Drink yogurt: During the fermentation of yogurt, lactose will be decomposed by microorganisms to produce lactic acid, which will reduce the lactose content and relieve the symptoms of lactose intolerance. Another study shows that increasing the intake of yogurt can improve the symptoms of lactose intolerance.

　　② Drink 0 lactose or low lactose milk: It is very suitable for lactose intolerant people to drink by using special technology to hydrolyze lactose in milk.

　　③ People who are only slightly lactose intolerant can try to improve lactose tolerance: drink 60-120g pure milk 2-3 times a day for 3 weeks after each meal, and gradually induce the intestine to enhance lactose tolerance.

　　④ Low-salt cheese: According to protein ratio, 10 grams of cheese is equivalent to 100 grams of milk.

　　Is the milk with long shelf life because of preservatives? fault

　　Many milk on the market has a shelf life of up to 6 months, so some people think that it is secretly added with preservatives.

　　In fact, there is no need to add preservatives to milk, and the shelf life depends on the sterilization method of milk.

　　The shelf life of pasteurized milk is generally short, usually 7 days, and it needs to be stored in cold storage; However, milk sterilized at ultra-high temperature instantly kills almost all microorganisms and bacteria during sterilization, so it can still be preserved for a long time without preservatives, generally up to 6 months, and can be stored at room temperature.

　　Now there are many transparent packaging bags of milk on the market, the price is relatively high, which can directly see the true color of milk and give people a very fresh feeling. Many consumers also prefer to buy this kind of milk, thinking it is more nutritious and more comfortable to drink. In fact, transparent packaging bags do not mean that milk is fresher and more nutritious. Vitamin B2 in milk is a photosensitive substance, which is unstable under light. However, milk in transparent packaging bags is often directly exposed to sunlight and light, which may increase the loss of vitamin B2 in milk.

　　However, opaque milk packaging can be stored away from light, which can better preserve the nutrition in milk.

　　remove a doubt

　　Continue to drink milk. Is a kilo a day enough?

　　Most people in our country don’t drink enough recommended milk.

　　According to the Scientific Research Report on Dietary Guidelines for Residents in China 2021, in 2015, the per capita milk intake in Chinese cities only reached 14% of the recommended amount in the 2016 edition of Dietary Guidelines, and it will be lower in rural areas. In other words, most people in China don’t drink enough milk. Milk is a good source of calcium supplement. If milk intake is insufficient for a long time, it may increase the risk of calcium deficiency.

　　Milk can not only supplement calcium, but also provide high-quality protein and vitamin B2. Lactose in milk can also promote the absorption of minerals such as calcium, iron and zinc.

　　The recommended milk intake in the 2022 edition of Dietary Guidelines for China Residents has increased to 300 -500 grams per day — — A kilo (500g) of milk a day is actually necessary. For special people with high calcium demand, it is still difficult to make up enough calcium even if they insist on drinking 300 grams of milk every day. For example, teenagers, women in the second and third trimester of pregnancy, nursing mothers and people over 50 can only supplement 321 mg of calcium if they drink 300 g of milk every day, which means they need to take 500 mg -900 mg of calcium from other foods.

　　In addition to milk, green leafy vegetables and bean products are also sources of calcium supplementation, but influenced by phytic acid and oxalic acid, the absorption rate is mostly not as good as that of milk. For example, the calcium absorption rate of tofu is only 15%; The calcium content of celery is 191 mg /100 g higher than that of milk, but the oxalic acid content is as high as 231 mg /100 g, the available calcium is only 79 mg /100 g, the leek calcium content is 105 mg /100 g, the oxalic acid content is as high as 162 mg /100 g, and the available calcium is only 34 mg /100 g. (Editor’s Note: Phytic acid can produce insoluble compounds with metal ions such as calcium, iron, magnesium and zinc; Oxalic acid can reduce the bioavailability of mineral elements, and it is easy to form calcium oxalate with calcium ions in human body, leading to kidney calculi).

　　I really don’t like drinking milk. How can I supplement my nutrition?

　　There are some people who just don’t like the taste of milk or are allergic to dairy products, so they really can’t drink milk to supplement calcium. There are also some friends who are always suspicious of milk and are unwilling to drink it. So how can these people get enough calcium?

　　For people who don’t like the taste of milk, milk and fruit can be made into milkshakes, such as strawberry milkshakes, banana milkshakes, mango milkshakes, etc., and the taste is mostly acceptable; You can also make custard and steamed bread with milk or milk powder; Yogurt and cheese are also good choices. According to protein ratio, 12.5 grams of milk powder is equivalent to 100 grams of milk.

　　For people who are allergic to milk, they can’t eat any dairy products, and they often worry about insufficient calcium intake. It is suggested to choose vegetables with high calcium content, such as rape, Chinese cabbage, radish tassel, fennel and coriander, while vegetables with high oxalic acid, such as spinach, amaranth, water spinach and celery, can be blanched before eating. Eat 300 -500 grams of vegetables every day, and the cooked vegetables are about 100 grams in size.

　　Bean products are recommended to eat at least 50 grams of soybeans, such as two fist-sized tofu or four pieces of dried tofu or 1.5 fist-sized shredded tofu.

　　In addition, calcium can also be supplemented appropriately. It is recommended to choose a small dose, preferably 100 -300 mg of calcium per tablet, which can be supplemented flexibly.

　　If you drink milk, you will get acne. What should I do?

　　Many friends actually like to drink milk, but it is helpless that when they drink milk, their faces will explode. This situation may be due to food intolerance to milk. Casein in milk can promote the secretion of insulin and IGF-1, leading to acne.

　　In particular, skim milk may be more serious than whole milk, so it is also mentioned in the China Acne Treatment Guide (2019 Revision) that if you have acne, you should pay special attention to limiting the intake of skim milk, and you can try sugar-free yogurt and low-salt cheese.

　　Some people also like to use milk as a mask, thinking that drinking milk and smearing milk can whiten the skin. In fact, this statement is unfounded. Black people also drink milk, and their skin color is still black.

　　The main ingredients of milk are water, protein, fat, calcium, etc. These ingredients have no special effect on whitening, even if you wash your face with milk every day, it will not whiten.

　　Skin color is closely related to genetic factors and environmental factors, and it cannot be changed by eating any kind of food. Drinking milk is recommended, but don’t expect whitening; As for washing your face with milk, don’t waste it again.

　　summary

　　From the point of view of calcium supplementation and disease prevention, it is necessary to have 300 -500 grams of milk every day. If you especially like to drink milk and drink more than 500 grams a day, then it is more recommended to choose low-fat milk, or reduce the intake of other oils in moderation, and avoid the total energy exceeding the standard.

　　(Source: "Science Rumors" WeChat official account)

　　interlinkage

　　Interview with Lou Wenyong, Professor of South China University of Technology;

　　If you want to supplement calcium, besides drinking milk, you should also supplement CBP.

　　Text/Yangcheng Evening News reporter Sun Lei

　　South China University of Technology Press timely published a popular science book "Basic Protein CBP in Colostrum and Bone Health", which was co-edited by Professor Lou Wenyong of South China University of Technology, Dr. Zeng Yingjie of Southwest University for Nationalities and popular science author Li Daiwei.

　　The book emphasizes that a colostrum basic protein (CBP) can directly act on bone cells, promote osteoblast proliferation, and greatly enhance the absorption and utilization of calcium. Combining with calcium, it can effectively increase human bone density and bone length of children and adolescents.

　　CBP is made from bovine colostrum through sterilization, degreasing, centrifugal separation, ultrafiltration and other processes. Scientific research shows that CBP is an active protein with a molecular weight of only 30 kDa, which can directly act on bone cells, promote the proliferation of osteoblasts and greatly enhance the absorption and utilization of calcium. Therefore, CBP can inject new energy into bone health, and this mechanism is also called "CBP bone energy".

　　It is reported that in August 2021, the College of Food Science and Engineering of South China University of Technology and Peizhi Health Center organized a "90-day CBP Bone Energy Experience Program", in which 31 subjects including faculty and staff of South China University of Technology participated in the test. The test and statistical results show that about 90% of the subjects’ bone mass has been improved or maintained in good condition, and the remarkable effect accounts for about 65%.

　　Speaking of the legend that "milk contains hormones, which are harmful to health for adults and precocious puberty for children", Lou Wenyong also said that this statement exaggerated the influence of hormones in milk on people. "Growth hormone is a kind of protein secreted by animals’ brains. Almost all animal milk contains a small amount of hormones to promote the growth of animals. Undoubtedly, as long as it is milk squeezed by healthy cows, its hormones are very low and meet safety standards, so don’t worry too much. " He said that milk is rich in nutrients such as calcium, vitamins, protein and trace amounts of bone growth factors CBP, lactoferrin, immunoglobulin, etc. It is self-evident that drinking milk for a long time is beneficial to health. "Humans have been drinking milk for thousands of years. Facts have proved that children who drink milk for a long time are generally taller than children who don’t drink milk. Adults who insist on drinking milk are also healthier. That’s why ‘ A glass of milk a day makes a nation strong ’ The statement. "

　　But he also stressed that it is impossible to effectively supplement CBP by drinking milk alone. He said that the content of CBP in ordinary milk is only 0.15% (0.015‰ ), the content in bovine colostrum is only four ten thousandths (0.4‰ ), the content is extremely low, very rare. Therefore, it is necessary to extract CBP from milk and bovine colostrum and add it to related products to realize an efficient and rapid CBP supplement method. At present, CBP can be added to nutritious food alone, and it can also be combined with other nutrients to play a better role. For example, the DKC gold combined bone energy composed of CBP, vitamin D and vitamin K2, or immunoglobulin IgG, intelligent nutrition phosphatidylserine PS, etc.

　　In addition, Lou Wenyong also suggested that developing good living habits, such as eating more foods with high calcium content, ensuring adequate sleep, getting more sunshine, and appropriately increasing exercise load, will make the effect of CBP on improving bone health more obvious.

In 1980s, literature was once one of the most fashionable topics in Chinese. At that time, the fastest-selling magazine in newsstands was Dangdai, People’s Literature and Novel Monthly. If you haven’t read "Avant-garde" and "Vague School", you may be embarrassed to say hello to others.

Nowadays, in the fast-paced traffic era, it seems that there are fewer and fewer people who can calm down and read a literary work. So is there still a "shelter" for literature in our daily life? Recently, the second season of the humanistic documentary "Everyday Literature" jointly produced by Southeast Satellite TV, Channel Satellite TV and Youku Video answered this question in an ingenious way. The program enters the writers’ daily life, shows their rich and interesting spiritual world, and makes the public feel the charm of literature enough to illuminate their daily life again.

"De-streaming" writers’ lineup

The second season of Everyday Literature, which returned after a lapse of two years, continued the pattern of the previous season, starting from the visit of friends, and reflecting the writer’s cognition and interpretation of the times and life through the two-day conversation, visit, experience and observation between writers and friends. But at the same time, the program also faces some challenges in the creation of the second season.

The primary problem faced by the creative team is to determine what kind of writers will enter Daily Literature this time. Through the program, we can easily find that compared with last season, the writers in this program seem to be more "de-streamed". Among the six writers, there are writers who have won the Mao Dun Literature Award, such as Liu Liangcheng and Li Xiuwen, and there are also representatives of the "third generation poetry" Yu Jian and representatives of the new generation writers Shuang Xuetao.

The reason why I chose to shoot these writers, director Wang Shengzhi has his own ideas: "After two seasons of programs, the criteria for choosing writers are not whether there are awards or whether they bring their own traffic. The writers I choose are all people who have seen the main works in recent years and caused me to read and think. I value their ability to dream and communicate with their hearts more."

In the film, Liu Liangcheng and Hong Qi roamed the grassland Gobi in Xinjiang, and Lu Yu shepherds, wild camels, donkeys, lizards and other creatures all stopped to say hello. When he said that "a spider’s web is a spider’s home", what the audience got from it was a writer’s philosophy of equality of all beings and integration of things and me. Yu Jian and his good friend Hu Liangcan met in Jianshui ancient city, freely entering and leaving the noisy slag street and the secret quiet house, talking about divinity and eating with a big mouth. Facing the mottled door with no details, he threw a question to the audience, that is, the meaning of details to life.

Whether it’s Liu Liangcheng, Li Xiuwen, Yu Jian, Chen Yan and other writers, all the writers invited by the program are rich in life experience and thoughtful enough. It is precisely because of this that their stories and expressions can make the audience more touched and inspire them.

Let writers roam the world

Let literature combine with life better.

On the basis of exploring the writer’s spiritual world, the new season "Daily Life of Literature" also tries a new way to oppose TV linear narration. The program allows writers and friends to walk into the environment of life, nature and the streets and lanes of the city, which makes the program more "a sense of human roaming".

From the desert Gobi to the ancient city market, writers and their friends swim in the vast world, sing songs in the pastures of Xinjiang and play guitar in the yellow sand of Dunhuang; Or wandering in the bustling fireworks world, drilling hutongs and talking to grandfathers, entering the village in the city and talking to migrant workers at home. With their roaming, the program presents a broader and richer local customs and opens up a richer life.

In Wang Shengzhi’s view, the core of roaming is encounter and improvisation, which is very different from interview. It is not only a physical space movement, but also a spiritual journey. "Roaming makes writers leave their familiar environment, and then they will meet strange people and things. When these encounters occur, they can start a topic, and this expression is from the heart."

As a matter of fact, in each nearly one-hour program, the topic of conversation is changeable, which is often the product of the team setting up the camera and letting it develop when the writer and friends are roaming. Shuangxuetao and Shi Hang wandered between the red bricks and green tiles in the ancient capital Beijing, and came across a narrow family, which reminded him of his childhood sleeping on a hot kang and his parents selling roasted sweet potatoes and being chased around the street by the urban management, and naturally talked about the understanding of "compassion": "What is compassion? It is’ I am also him’. " Li Xiuwen happened to talk with his elder sister who picked bitter vegetables in Xinglin, a wasteland in the northwest. He liked to listen to everyone talk about the triviality of daily life and said with emotion, "Life is exposed to writing, and writing is exposed to life."

Faced with a relatively unfamiliar environment, writers will improvise, express their feelings about life, and respond and rebuild this imperfect real world by watching the initial heart of literature. Just as Shi Hang’s review and Shuang Xuetao’s crazy sledding on the ice rink in Shichahai expressed in the program: "Everyday Literature is not to shape a certain height, but to deconstruct all heights and let you know what is interesting, true, good and beautiful."

"I hope that in the second season’s program, literature can be better combined with daily life and bring different things to the audience." Wang Shengzhi said. Just like in the program, Yu Jian read aloud in the vegetable market, and the old man next to him walked in front of him; Shuangxuetao is reading in a narrow alley, and the people behind him are playing billiards … In the second season of Daily Literature, the author’s reading session is placed in the daily fireworks, which actually brings literature back to its place.

Literature is never empty, it comes from the summary of writers’ life and the philosophy of life. In the second season of Daily Literature, writers and friends swam together in places closely related to literary creation, visited the market life, and skillfully linked literature with life. "In the past, many people felt that literature was far away from them. No, part of daily life was literature, and those shining and poetic existence belonged to literature. So there is daily life in literature, and there is also literature in daily life. " Wang Shengzhi said.

"Invest 20% of creative power to make leading content every year"

In recent years, from Breakfast in China, Dishes, China is so beautiful, and then to Everyday Literature, fujian media group Satellite TV Center takes food, music, literature, etc. as the entry point of creation, and refines the feelings of life from the details of daily life, creating a series of successful documentary works, showing a distinctive style and winning a good reputation.

According to Hong Lei, director of fujian media group Satellite TV Center, director of Southeast Satellite TV, and master planner of Daily Literature, at present, some works blindly cater to the market and capital, and tend to be pan-entertainment and too utilitarian, so they cannot enter the hearts of the public. Therefore, he hopes to leave a "free place" for creators. "Satellite TV Center invests at least 20% of its creative power every year to make content with leading value, and encourages to try new program forms and content themes and do it on the circle. In fact, it is very valuable that each program can at least have emotional dialogue and communication with some people. "

In an era when serious literature is declining and the public attaches too much importance to the entertainment function of literature, Everyday Literature, a documentary with a seemingly niche theme, leads the audience into the world of literature step by step in an interesting way and opens up more space for thinking and taste. In the past reading documentaries, whenever the themes of "reading" and "literature" were mentioned, they were always endowed with profound meanings and heavy concepts, which made many viewers "flinch". However, in the second season of Daily Literature, there is no literary coffee to explain the creative stories of classic works. It is not an interview with famous writers, but to let writers enter a broader world and face the difficulties of modern life through individual discovery and sentiment, thus arousing the emotional resonance of the audience.

As summarized by Hong Lei: "Everyday Literature is not just about literature, but focuses on the writer’s ability to digest life, helping the audience understand and refine life from the writer’s point of view, which is a rational thinking about real life and helping the audience solve their own life problems better."

Liu Liangcheng’s birthplace is a village on the edge of the Gurbantunggut Desert in Xinjiang. The writing of One Man’s Village stems from his memories of a village that has gone far away. Li Xiuwen wrote "To the Elder in Jiangdong", using sixteen simple but extraordinary stories to write the most wordless heavy; Chen Yan took Chen Xiaoduo to visit Xibali Village in Xi ‘an. The spiritual highlights of the bottom workers are the source of his work "The Leading Role" …

"In fact, you will find that many words coincide with the images in the world. If words are the other side of meaning, then this shore is the image of our current life. " Wang Shengzhi said, "It is equally valid to put the words in the book on the hot shore, because there is a bridge between them, so everyone can naturally understand and feel, and this is the most enjoyable place to shoot this film."

"Illuminating daily life with literature and ruminating on life with thoughts" is the initial intention of creating the program "Daily Life of Literature". In the second season, the program is still full of awe of literature. Through the collision between literature and daily life, it reflects the writers’ cognition and interpretation of the times and life, and delivers thoughtful content to the audience, so that the public can glimpse the light of thought in daily life.

In ord to protect that legitimate rights and interest of female consumers,

Guide to buy women’s products with confidence.

Recently, our bureau has sold the products in the whole city.

The quality of sanitary napkins (sanitary pads, sanitary pants) was sampled.

What’s the situation?

Come ~ watch it together ~

Detection and judgment basis

This time, 10 batches of sanitary napkins (sanitary pads and sanitary pants) were randomly sampled, mainly based on the national standards GB/T 8939-2018 Sanitary napkins (pads), GB 15979-2002 Hygienic standard for disposable sanitary products and GB/T 462-2008 Determination of moisture in analytical samples of paper, paperboard and pulp.

Testing items include

Product inspection items mainly include key indicators such as water absorption rate, absorption speed, pH, total bacterial colonies, total fungal colonies, coliforms, Pseudomonas aeruginosa, Staphylococcus aureus, hemolytic streptococcus, formaldehyde content, migratory fluorescent substances, and peeling strength of adhesive.

So which products are they?

Attach details for everyone ~

List of qualified sanitary napkins (sanitary pads, sanitary pants) product quality sampling results in 2023

Source: Product Quality and Safety Supervision and Management Section

[car home Ganzhou Preferential Promotion Channel] Recently, preferential promotion activities are being carried out in Ganzhou, with the highest preferential amount reaching 1000 yuan and the lowest starting price of 90,900 yuan. If you are interested in Changan Auchan X5 PLUS, please click the "Check Car Price" button in the quotation form to get more discounts.

The design of Changan Auchan X5 PLUS combines the sense of movement and technology. The front face adopts a large air intake grille, and the lines are simple and powerful, showing a strong sporty atmosphere. The interior of the grille adopts a unique texture design, which complements the overall style of Auchan X5 PLUS. In addition, the LED daytime running lights and headlights on both sides of the front face also increase the recognition and sense of technology of the vehicle. On the whole, the design style of Changan Auchan X5 PLUS is fashionable and dynamic, which meets the aesthetic needs of young consumers.

Changan Auchan X5 PLUS has a body size of 4540*1860*1620mm and a wheelbase of 2715mm, providing spacious interior space. The side lines of the car are smooth and dynamic, with 18-inch rims, showing a sporty style. The front and rear wheel tracks are 1580mm and 1570mm respectively, and the front and rear tyre size are 225/55 R18, which ensures good handling performance and comfort.

Changan Auchan X5 PLUS has a stylish and concise interior style. The center console adopts a 10.25-inch central control screen, which is convenient to operate. It is equipped with a leather steering wheel, which supports manual adjustment up and down and back and forth, which improves the convenience of drivers. The main seat has the functions of front and back, backrest and height adjustment (2-way), providing a comfortable riding experience; The auxiliary seat supports front and rear and backrest adjustment. The rear seats support proportional tilting, which increases the flexibility of space. The car is equipped with multiple USB and Type-C interfaces to facilitate the charging and connection of multimedia devices.

Changan Auchan X5 PLUS is equipped with a 1.5t L4 engine with 188 horsepower, with a maximum power of 138kW and a maximum torque of 300 N m.. The matched 7-speed wet dual-clutch gearbox ensures smooth power transmission and efficient output.

The owner of car home said that the appearance of Changan Auchan X5 PLUS is very young, full of personality, and the body looks quite atmospheric.

Recently, a Changan Mazda EZ-6 car purchase invoice caused an uproar among netizens. The invoice clearly shows that the price of the EZ-6 pure electric BEV model is 221,800 yuan. This news has caused many industry insiders and consumers to discuss. Many people believe that the EZ-6, as Changan Mazda’s first new energy product and the only model in the joint venture B-class sedan market to provide range-extending power, is mostly true. Moreover, Changan Mazda is really not good this time.

First of all, start from the authenticity of the invoice. This car purchase invoice was issued on August 16, more than a month earlier than the pre-sale time. Generally speaking, a new car is launched, and the car company has a complete set of time to advance the process. Especially for a joint venture car company like Changan Mazda, it is very possible to negotiate the price 2 months in advance. In addition, although sensitive information such as invoice codes are coded, from the information of the invoicing party and the invoice seal of Changan Mazda Automobile Co., Ltd., this invoice does not seem to be fake, and it is likely to be internal information. To sum up, the invoice itself is very reliable, and the displayed EZ-6 price is also likely to be real data.

In fact, since the EZ-6 made its debut at the 2024 Beijing Auto Show, the car has quickly become one of the hottest discussed models in the joint venture new energy field. The reason why it has attracted a lot of attention is not only its design that stands at the forefront of the trend, but also because the EZ-6 is the only model in the current joint venture B-class sedan market that offers extended range power options, which to some extent makes up for the gap in the field of extended range of joint venture new energy models.

In-depth understanding of the product characteristics of the EZ-6, in terms of body size, the length, width and height of this model are 4921/1890/1485mm, and the wheelbase is 2895mm. The EZ-6 features frameless doors and hatchback design, which undoubtedly make its shape full of modern and futuristic. However, the design of the through taillights and the four round barrel lights on the sides makes people think of classic Mazda design elements.

In terms of power configuration, the EZ-6 provides consumers with both pure electric and extended range options, and adopts a rear-drive layout. According to the information currently exposed, the power parameters of the pure electric version are all 190kW, while the extended range version models use the same 1.5-liter range extender, and the power parameters are exactly the same. In terms of endurance, according to the different battery pack capacity, the endurance range of the pure electric model is 480 kilometers and 600 kilometers respectively, while the extended range model can achieve a long battery life of more than 1,300 kilometers under the condition of one charge and one tank of fuel.

In terms of smart configuration, the EZ-6 is full of sincerity. Equipped with the third-generation 8155 chip of Qualcomm Snapdragon, it is equipped with a 14.6-inch floating center control screen, plus a full LCD instrument panel and an AR-HUD head-up display, which makes smart technology feel overwhelming. In addition, the vehicle is also equipped with 360-degree panoramic images, 180-degree panoramic chassis, adaptive cruise control, lane keeping assistance, automatic parking and other functions. Luxury is reflected in its equipped Sony audio and 64-color ambient lights, as well as zero-gravity seats, which are very rare in the same class of models.

Judging from the configuration of the product and the price of other models, the pricing of the EZ-6 seems very reasonable. From the known information, the EZ-6 has far exceeded most joint venture models in terms of configuration. Moreover, as a joint venture pure electric mid-range car, the price of 221,800 yuan is quite competitive compared with the price of about 300,000 yuan for Tesla Model 3 and BMW i3, and the starting price of 227,700 yuan for Volkswagen ID7. This undoubtedly gives the EZ-6 a strong price advantage in the market.

According to Mazda’s previous pricing strategy, the price of the EZ-6 is expected to fall between 18-240,000 yuan. If there are some awesome policy support during the pre-sale period, it will surely further enhance the market competitiveness of this car. According to the latest news, the EZ-6 will start pre-sale on September 28 and is scheduled to be officially launched at the end of October, which has brought a lot of pressure to other joint venture new energy models. Overall, Changan Mazda’s strategic layout this time is obviously very wise, and the EZ-6 is very likely to become a new spoiler in the market.

Behind every successful model is a comprehensive market survey and strict strategic deployment. Whether this expectant Changan Mazda EZ-6 can stand out in the fierce market competition still needs further testing by consumers and the market. Welcome to share your views and expectations of this car in the comment area. We are waiting for the final answer to be revealed together!

　　On August 14, Hengda Automobile (0708.HK) announced that it had received a strategic investment of about 500 million US dollars from the Newton Group (Nadaq: NWTN) headquartered in Dubai, UAE.

　　It is understood that Newton Group is committed to providing global users with passenger-centric high-end electric vehicle products and green energy solutions, and has a vehicle assembly plant in Abu Dhabi. This investment in Evergrande Automobile will effectively solve the financial problems of Evergrande Automobile, help Evergrande Automobile to fully promote the production and sales of Hengchi 5, and further promote the development and mass production of new models such as Hengchi 6 and Hengchi 7.

　　As Hengda’s first mass-produced car, the Hengchi 5 has been officially mass-produced at the Tianjin factory in September 2022. According to the 2022 financial report released by Hengda Automobile, more than 320 Hengchi 5s were delivered during the reporting period last year. At the same time, Hengda Automobile has also built display experience centers, sales centers and after-sales service centers in Beijing, Shanghai, Guangzhou and Tianjin. As of the end of May this year, the cumulative delivery volume of Hengchi 5 exceeded 1,000 vehicles.

　　Despite this, Hengda still faces serious losses. According to the previously released financial reports, in 2021 and 2022, Hengda Automobile lost 56.344 billion yuan and 27.664 billion yuan respectively, and the cumulative loss in two years was 84 billion yuan. Due to insufficient funds, Hengda Automobile’s Tianjin plant suspended production of Hengchi 5 on April 24 this year, and did not officially resume production until May 23.

　　As Hengchi 5 continues to advance mass production, Hengda Automobile is also further improving its product matrix. It is reported that the current Hengchi 6 and Hengchi 7 new models have been designed and frozen, and a large number of tests have been carried out to verify, including the winter and summer standards have been completed, and are fully promoting research and development and mass production.

　　Behind this, Hengda Automobile is also actively building a complete production and supply chain system. At present, Hengda Automobile has established an automobile manufacturing base in Tianjin in terms of production and manufacturing, with an annual planned production capacity of 50,000 sets, and has auto parts manufacturing bases in Shanghai and Guangzhou. The annual planned production capacity is 100,000 sets and 200,000 sets respectively. In addition, Hengda Automobile has also established cooperation with nearly 200 world-renowned suppliers such as Bosch, Mainland, Ambove, and Ningde Times to build a supply chain system. (Author: Vivi)

2023-12-21 15:19:33 Author: Yao Liwei

On December 21st, Geely Automobile’s JK Smart Technology will officially release the first pure electric sedan, JK 007, on the 27th of this month. It is understood that the car will have satellite communication capabilities and be able to send messages directly to mobile phones.

According to Jiang Jun, vice-president of JK Smart Technology, the JK 007 car will support satellite communication and be able to send messages directly to mobile phones. Jiang Jun also said on Weibo: "Use it once in a lifetime, manage it once for a lifetime!" Judging from the actual performance of Huawei’s satellite communication function at present, it is indeed very practical when you really need to use this function.

At the same time, Jiang Jun also posted the interface where the mobile phone received the message. It can be seen that, like Huawei’s, the text message will also carry location information, and you can click the link to view the location details, or reply to the message.

It is reported that space-time Daoyu, which is also owned by Geely Automobile, has launched satellites, and Geely will also set up its own satellite system. According to Geely’s previous news, by 2025, 72 low-orbit satellites will be networked, thus enabling Geely Automobile to achieve global positioning without blind spots.

It’s just not clear whether the satellite communication function of Polar Krypton 007 is based on Beidou or Geely Liberty satellites. We look forward to more information from the press conference.

1905 movie network feature On the evening of June 23rd, the 28th Shanghai TV Festival came to a successful conclusion, with more than 170 episodes appearing."Flowers", "Chang’an’s Lychee", "Sauvignon Blanc", "With Phoenix", "League of Legends" and other works that have attracted much attention are on the list, "Qingyu Nian 2", "Fatty Son-in-law 2", "Three-Body 2: Dark Forest" and other hot sequels have released the latest developments. Adapted from serious literature, "Yellow Card", "Yanshi Ji", "Fenghe Rises to Zhang Juzheng" and "Protagonist" have set off a new trend in the adaptation market.

Adaptation trend: serious literature becomes the backbone, focusing on the field of e-sports

In recent years, many popular dramas with high reputation have made the market see new possibilities for the film and television adaptation of serious literature, and serious literature has increasingly become the backbone of film and television adaptation.

"Yellow Card" is Mao Dun literary award-winning works, the original time span of nearly 50 years, through the Zhang and Huang family from the hukou led to the joys and sorrows reflect the earth-shaking changes of the times.

"Feng He Rises and Zhang Juzheng" is adapted from the four-volume historical novel Zhang Juzheng by the writer Xiong Zhaozheng, and "The Protagonist" is a film and television work of the same name by the writer Chen Yan, focusing on destruction and survival in war, and the writer Huang Huo’s "War and People" and adapted from the novel of the same name by Jin Yucheng, focusing on the changes in individual destiny in the early 1990s. The original works are all winners of the Mao Dun Literary Award.

The novel "Thousand Miles of the River and Mountains" adapted from Sun Ganlu’s novel of the same name and "Swallow Food" adapted from Ge Liang’s novel of the same name are also worthy of attention. The former is an excellent work of the 16th "Five One Project", while the latter’s original Douban score is as high as 8.9.

It is not difficult to see that in film and television creation, rooting in people’s lives, enriching the sources of creation, and disseminating Chinese stories have become the new popular password.

In terms of exploration themes, "Return to the South China Sea" adapted from the novel and "Tibetan Sea Flower" adapted from the novel will be the highlight;

In terms of the theme of martial arts, relying on the "Jin Yong Martial Arts World" series of works as the text, will create a unit drama in the form of high-quality characters, directed by,,,, respectively, telling the five chapters of "Eastern Heretic Western Poison", "Southern Emperor Bei Beggar", "Huashan On Sword", "Jiuyin True Sutra", "Iron Blood Pill Heart"; "The Sword Comes" adapted from the original novel of the beacon play princes, which is produced by Happy Twist, or will open a new attempt of comedy + martial arts.

In terms of the theme of e-sports, "League of Legends" based on the e-sports adaptation of the same name is directed by Zhang Yimou, which is also his first "cross-border" creation of a web drama. Zhang Yimou revealed in an interview earlier that the series is expected to start shooting in September. "I want to shoot a very different and contrasting [work], and I hope’League of Legends’ is handsome, cool and very good."

At the same time, the "Tail Fish Universe" was launched, including works such as "West Exit Yumen", "Three Lines of Reincarnation", "Xiao Qi Qinglu" and "Dragon Bone Burning Box".

Other IP adaptation works such as "Sauvignon Blanc", "With the Phoenix", "Leyouyuan", "Yugu Yao", "In the Blizzard", "Spring", "I miss you very much", "Love has fireworks", etc. are also gearing up, waiting for a share of the ancient and modern market.

Track development: digging deep into women’s power and continuing science fiction exploration

With the development of the feminist wave, feminist-themed works have shown strong vitality in "her era".

Since "Ode to Joy" opened a new chapter in feminist-themed dramas, "Thirty" and "I’m fine in a foreign country" have successively shown the style of female power from different aspects, and have established the indispensable position of female themes in the realist track. Until now, such themes are still the focus of the platform’s efforts.

The film list also covers a number of feminist works: including "Good Things Come Together", which tells the story of stay-at-home mothers returning to the workplace and working tirelessly for the first time as the female lead of the series; "Her and Her Islands", a female emotional drama that shows three generations of women’s marriages; "My Battle with Marriage", which tells the battle between married couples, and "Small Days", which explores the topic of marriage in the post-one-child era.

At a time when the anxiety of marriage and childbirth is quite controversial, the topic of marriage has become one of the core concerns of feminist themes.

In addition, there are also starring roles such as "Rose Story" that focus on the workplace and emotional experiences of elite women.

How to dig deep into women’s power and win audience resonance is undoubtedly the key to the platform’s "problem-solving".

It is reported that the "Three-Body IP", "Three-Body II: Dark Forest", "Three-Body: History" and "Stars", which are adapted from the winning books of the 11th Chinese Science Fiction Nebula Award, will enter the development stage one after another.

Also worth paying attention to is the skit track.

This year, the "X Theater" was launched, and the theater’s first work "The Long Season" exceeded 750,000 audience to give it a high score of 9.4 on Douban, setting a new high in the reputation of domestic dramas in recent years and becoming a phenomenon-level popular "magic drama".

Next, "X Theater" also has the legendary drama "Happy Face", the ancient detective drama "Under the Bustling City" and the Northeast suspense drama "Black Soil Silent" in stock.

Classic reproduction: continuation of the boutique series, while the sequel development is in progress　

Represented by the second season of "Celebrating More Than Years", the second season of "Fatty-in-law" and the second season of "Douluo Continent", the newly announced film list has seen a number of sequel works.

In addition, the second trilogy of the "Hometown" series, "Hometown, Stay Safe", is under development. The "Open" series started by "Beginning" also has "Opening" and "Lottery" continuing classics.

It is worth mentioning that the second season of "Celebration of the Year" is still co-starred by and, the second season of "Fatty-in-law" is starring, and "Hometown, Stay Safe" continues to participate.

Regarding how to avoid the series of creative difficulties in the sequel, whether it is the second season of "Celebration of More Than Years" that has been launched or the second season of "Fatty Son-in-law" that has been launched, it is officially announced that the original cast will play the role to ensure the authenticity of the sequel to the greatest extent.

Recently, we received feedback from employees of Henan Suda Electric Vehicle Technology Co., Ltd., and the problem of employees’ unpaid wages has not been effectively solved. It is understood that Henan Suda Electric Vehicle Technology Co., Ltd. has been in a state of suspension of production since the second half of 2020 due to its poor management and COVID-19 epidemic. Employees who have not left their jobs can’t go to work normally, and they can only receive basic living expenses, and sometimes even basic living expenses can’t be paid. Such a new power enterprise, which was the first batch to obtain "double qualifications" and was concerned by the governor, is now struggling and facing the situation of bankruptcy.

According to the feedback from employees at present, 12,000 yuan was paid in 2021, and 4,000 yuan has been paid so far in 22 years, and no penny has been paid for leaving the company. Sanmenxia currently has a minimum living guarantee of 1,900 yuan a month, so there is no minimum guarantee, and social security has never been paid since 2021.

In fact, since the problem of unpaid wages of Suda was exposed in 2020, there have been complaints from employees, but the problem has not been effectively solved. As early as the end of 2021, the local government replied: the management committee of the Development Zone has conducted many interviews with Henan Suda Electric Vehicle Technology Co., Ltd. on the issue of unpaid wages and unpaid social security fees, urging enterprises to implement their responsibilities, take measures to resolve hidden dangers of unpaid wages in time, do a good job in ideological counseling for employees and helping employees in difficulty, and properly handle the problem of unpaid wages. At the same time, the Development Zone Management Committee actively takes measures to help enterprises coordinate and solve production and operation difficulties and promote enterprises to gradually realize standardized management. In October, 2021, the municipal government and the administrative committee of the development zone set up a leading group for Sanmenxia City to promote the related work of Henan Suda Electric Vehicle Technology Co., Ltd. and a special class for the development zone to promote Henan Suda Electric Vehicle Technology Co., Ltd. to resume work and production, and arranged special personnel to carry out investment attraction and joint venture for Suda problem in order to solve Suda series of problems as soon as possible. In the next step, the development zone will urge enterprises to promote strategic restructuring as soon as possible, and at the same time actively do a good job in explaining and appeasing employees, strive for their understanding and support, properly handle contradictions, tide over difficulties with enterprises, and maintain social stability.

At present, the complaint platform of People’s Daily Online has also collected a large number of complaints about the unpaid wages of Henan Suda Company.

Some employees complained that "Henan Suda electric car does not pay wages, does not pay social security, and employees cannot be reimbursed for hospitalization. Since January 2021, social security has been broken off, and employees can’t be reimbursed for hospitalization. I called 12345 for feedback. The answer was that I suggested to the Development Zone Human Resources and Social Security Bureau about the salary and social security of Henan Suda electric employees, but there was no substantial progress in many feedbacks! Begging the government to come forward to solve this matter,. "

As early as 2021, employees of Henan Suda Electric Vehicle Technology Co., Ltd. (hereinafter referred to as Suda Company) broke the news. The company originally stipulated to pay the salary of last month on the 25th of each month, but by the end of November, the salary for three months from August to October was not paid, and the company leaders have not given a positive reply or any statement so far. It is worth mentioning that some employees were also "paid" 20,000 yuan for car booking, which was originally scheduled to be returned before June 30, and has not been returned so far, and there is no statement or reply. Now the employees of the company begin to ask for salaries in a large area and in various ways. By the 24th of this month, employees had gone to the chairman of the trade union to ask for salary. The chairman generally meant: If there is no money, it’s up to you. Send all the employees away. As of press time, the salary is still going on.

Suda, a key supporting enterprise in Henan province and city.

As the "No.1 Project" of Sanmenxia City’s transformation and upgrading, Henan Suda has been highly valued and strongly supported by Henan Province and Sanmenxia City. "The municipal party committee and municipal government provide nanny-like service to Suda Company, escort like a guard, rescue in time when the enterprise encounters setbacks, and devote themselves to it." The main leaders of Sanmenxia municipal government once lamented. However, for a long time, Henan Suda has made little noise in the new energy automobile industry. The last time it attracted public attention, it got "double qualifications". In 2019, the Ministry of Industry and Information Technology approved the qualification of Henan Suda to build a new pure electric passenger car manufacturer, which became the first car enterprise in Henan and the 11th in China to obtain "double qualification". However, Henan Suda, who holds the "double qualification" of building a car, is greeted with doubts one after another. Since its establishment in 2010, this enterprise has failed to independently produce a pure electric vehicle for more than five years, and has been accused of being "stiff but not dead", but it has been strongly supported by Sanmenxia City, Henan Province, where the enterprise is located.

According to public information, on February 10, 2011, the Implementation Opinions on the Development of Electric Vehicle Industry in Sanmenxia City (Provisional) stated that it is necessary to focus on cultivating Suda Technology to produce pure electric mini and mid-size cars, with an annual output of 100,000 vehicles by 2015. According to the plan, the Suda electric vehicle project has a total land area of 3,500 mu (826 mu in the first phase), with a total planned investment of 5 billion yuan, with an estimated annual output value of 35.6 billion yuan and a profit and tax of 7 billion yuan. After completion, a number of affiliated enterprises can be integrated to settle in, indirectly achieving an output value of more than 80 billion yuan, profits and taxes of more than 15 billion yuan, and attracting about 20,000 industrial workers. Obviously, this goal has not been achieved. According to authoritative media reports, in the case of shortage of land use indicators, the Sanmenxia municipal government gave priority to ensuring the land demand for the Suda electric vehicle project. The 705 mu of land required for the first phase of the project was approved by the provincial government in just 20 days; The approval procedures for environmental assessment, energy assessment and safety assessment of the project are all arranged by the government. In addition, Henan Suda also enjoys support policies in high-tech, environmental protection, new energy, energy conservation and comprehensive utilization. According to media reports, on March 13, 2020, Wang Guosheng, secretary of Henan Provincial Party Committee, went to Suda Company to investigate the situation of enterprise epidemic prevention and control, resumption of work and production, and scientific and technological innovation. Liu Nanchang, secretary of Sanmenxia Municipal Party Committee, accompanied the investigation.

During the investigation, Secretary Wang Guosheng spoke highly of Suda’s work in epidemic prevention and control, resumption of work and production, and scientific and technological innovation. Wang Guosheng said that Suda Company focused on the long-term and advanced layout, and while doing a good job in epidemic prevention and control, it promoted the resumption of production in a safe and orderly manner. It has many core technologies such as active control system, motor electronic control system and balanced discharge, which completely solved the safety problem of vehicles. At the same time,The sales of Suda pure electric cars at home and abroad have steadily advanced and achieved fruitful results..As the only pure electric passenger car enterprise in Henan Province, Suda Company will be strongly supported by the government and relevant departments.Therefore, I hope that in the future, Suda Company can accelerate its development, promote the development of related industries and make contributions to the economic development of Henan Province. Li Fuxing, the chairman of the company, said that in the future, Suda Company will take it as its responsibility to cultivate the industrial chain and supporting parts bases, push forward all the work of the company in a down-to-earth manner, and strive to build a 100 billion yuan industrial base for new energy vehicles.

A controversial enterprise

At present, there are only two products in official website of Henan Suda, namely the sedan SA01 and the small SUV SD01. After subsidy, the price is 130,000 yuan and 110,000 yuan. official website shows that the cruising range is 180-300 kilometers.

But there are only two products, and they are also accused of "sales fraud". In June 2020, there was media exposure, "Starting from Henan Suda: signing a fake sales contract with employees, a high-profile car company without a 4S shop."

According to the article, after visiting Sanmenxia City, the reporter found that even though every signing ceremony of Henan Suda was vigorous, there was no 4S shop in the local base camp, and the sales method was relatively hidden. Most citizens still knew little about Suda electric vehicles. Xiao Jing, an internal employee of Suda, told reporters that the company has been actively mobilizing employees to buy cars in order to "exchange" sales. If there is not enough money, it can even sign a contract with the company for "fake buying". The reporter found in the factory of Henan Suda that at present, only one phase of the factory has been built, and two more phases are under development planning. Only the sales exhibition hall is open to the public for the time being.

Although as the "No.1 Project" of Sanmenxia City’s transformation and upgrading, Henan Suda has been highly valued and strongly supported by Henan Province and Sanmenxia City. However, with the outbreak of the problem of unpaid wages in Henan Suda, more problems will be exposed. In the field of new energy vehicles, there are more and more such examples. Changjiang Automobile and Sailin Automobile are all falling down. Some insiders believe that the management ideas of government departments should be changed, and it is necessary to prevent enterprises from being tied too tightly to local governments. Once enterprises are stagnant, they will waste resources and funds, which will adversely affect the development of the industry.

Scale, scale or scale

Author | Qin Zhangyong

In the past year, the share dispute was a matter of life and death. Even leading enterprises such as Tesla and BYD had to cut prices and fight hand in hand. The Matthew effect shattered the speed of light in the industry bubble.

But we should thank this price war.

Nowadays, the market no longer believes in beautiful stories, and begins to pay attention to who can make blood independently and who can have the advantages of scale. Only enterprises that have experienced the most intense artillery fire can exercise their strong vitality and create better products.

After ten years of development and continuous organizational changes throughout the year, Xpeng Motors’s accumulated energy began to be reflected in the financial report.

In the fourth quarter of 2023, Xpeng Motors ushered in a milestone result, delivering 60,000 units in a single season.Gross profit margin turned positive again, reaching 6.2%. In the first three quarters of last year, Tucki’s gross profit margin was negative, and in the fourth quarter, it rose by 8.9 percentage points from the previous month, and its total revenue reached 13.05 billion yuan, up 154% year-on-year and 53% from the previous month.

The most important thing is that Tucki was realized for the first time in 2023.Annual operating cash flow turned positive. By the end of last year, Xpeng Motors’s cash reserves reached 45.7 billion yuan, a net increase of 9.2 billion yuan from the previous month, and its positive free cash flow exceeded 6 billion yuan.

With these ammunition, Xpeng Motors’s thinking of solving problems is no longer limited, releasing the second brand, opening up a new sinking market, landing a big AI model, and of course, going international.

In 2023, Tucki began to quickly adjust its state and gradually climbed out of the trough.

01

More will "make money"

Gross profit margin began to turn positive, which is not a simple matter of increasing revenue and reducing expenditure. Behind it is the improvement of operating system efficiency and the gradual maturity of products and commercial capabilities, which is also the key for Tucki to cross the cycle and face the future.

Last April, it was a turning point in Xpeng Motors and was officially released.SEPA 2.0 boosting architectureThis is the only integrated aluminum die-casting and global 800V high-voltage SiC silicon carbide platform before and after mass production in China.

With this brand-new architecture, the development cycle of new cars in Tucki has been shortened by 20%, and the generalization rate of structural parts has reached 80%. The comprehensive efficiency of 800V XPOWER can be increased to 92%, surpassing 91.4% of American head brand new energy vehicles.

To sum up, reduce costs and increase efficiency.

Tucki G6 is the first strategic vehicle with a swing structure. With the advantage of platform-based research and development, the price war has been directly brought to a new dimension with a starting price of 209,900 yuan.

The 250,000-class new energy market is the most competitive price zone for car companies. Tesla, BYD and traditional giants are all desperately grabbing shares, battery costs are also ups and downs, and the public opinion environment is even more tragic. Without Tesla’s brand aura and the cost advantage of BYD’s self-made battery, it is difficult to control the cost in a short time.

The sales curve proves Tucki’s choice. After its listing in June last year, Tucki G6′ s delivery volume kept rising, successively setting a record of monthly sales exceeding 20,000, and winning the market sales champion of 200,000-250,000 grade pure electric SUV.

After the brand-new Tucki G9 went on the market, the sales volume rebounded rapidly, and the proportion of sales volume increased continuously in the brand structure. This has also helped Tucki raise the average price of bicycles,In the fourth quarter, the average price of bicycles reached 203,000 yuan, an increase of about 7,000 yuan compared with the third quarter..

The gross profit margin of automobiles reached 4.1% in the fourth quarter, compared with negative 6.1% in the third quarter of 2023.The chain increased by over 10 percentage points.

On the Q4 conference call, He Xiaopeng bluntly said that the total revenue in the fourth quarter increased month-on-month, mainly due to the rapid growth of sales of G6 and G9. With the help of platform-based R&D and scale effect, Tucki can effectively reduce the supply chain cost and manufacturing cost, and accelerate the realization of the goal of reducing BOM cost by 25% by the end of 2024.

In January this year, Tucki X9 was officially launched. As the most expensive model in Tucki, He Xiaopeng revealed that nearly 4,000 units have been delivered in two months, and it is expected that the sales volume in March and April will be greatly improved.

The income guidance given in the first quarter is 5.8-6 billion yuan. Combined with the sales guidance of 21-22,500 vehicles, it means that the average bicycle price will exceed 230,000, which is higher than that in the fourth quarter of last year. Obviously, the climb of X9 sales will inevitably increase Xiaopeng’s gross profit margin.

In this way, Xpeng Motors has also achieved it to a certain extent.Brand upward.

At the same time, with the continuous decline in the cost of lithium carbonate, including the large space for cost optimization brought by the internal organizational structure, the bicycle cost in Xpeng Motors is also declining. According to the financial report, the bicycle cost in Xpeng Motors decreased by about 10,000 yuan from the previous month to 191,000 yuan.

At this point, the route for Xpeng Motors’s gross profit to turn positive is very clear: diluting the cost with the advantage of platform, raising the selling price with the help of high-end models, and at the same time, carrying out internal structural adjustment, superimposing the natural law of reducing the cost of raw materials in the industry, and realizing positive cash flow.

02

Winning by scale

Turning the gross profit margin positive is only the beginning. How can a car company live well?

Scale, scale or scale.

Tesla’s ambition is to sell 20 million vehicles by 2030. Even if Weilai, who is holding high, is ready to launch a second brand "Ledao" to occupy a lower-priced market.

"We don’t use short-term and small-scale growth as a starting point to lay out the future."

He Xiaopeng bluntly said in the conference call that the next competition will not only depend on the short-term scale share, but also test whether the car companies will continue to lead in many dimensions such as high-quality and efficient scale, intelligence and internationalization.

Facing the future, Xpeng Motors has started the strategy of "group car-riding".

In the next three years, more than 10 brand-new models will be launched. Together with the global left and right rudder models and upgraded models, the total number of SOP models will reach nearly 30. This figure means that Xpeng Motors has got rid of the idea of start-ups.Began to develop towards all categories and globalization..

The first is a brand-new brand. Like Weilai, Tucki’s second brand is also ready to go. He Xiaopeng revealed that during the Beijing Auto Show next month, a brand-new brand for 100,000-150,000 will be officially launched, and it is committed to building the first AI smart car for young people. "This will be the most eye-catching explosion in the A-class pure electric market this year. New model."

This brand-new model will enter the C-end market first. Gu Hongdi, co-president of Xpeng Motors, said in the earnings conference call that MONA will contribute 10,000 sales every month, and such sales scale will be considered "very successful" internally.

Different from the market of more than 200,000, the new energy vehicles with 100,000-150,000 grades face greater difficulties. Companies such as Tesla and Huawei are trying to enter this market, but it is difficult to make a profit because of the high cost of batteries and smart driving systems. Not long ago, Yu Chengdong bluntly said that the cost of Huawei’s intelligent driving system is high. "Only more than 300,000 vehicles can use us to make a profit."

He Xiaopeng is also well aware of the difficulty of the market. He said that it is extremely difficult to make a good car with excellent performance in all aspects and high-level intelligent driving ability in this range, and to achieve profitability, which requires enterprises to have strong scale and systematic ability.

"Today, we are finally ready." In his view, the innovation of AI-driven smart car technology and architecture is no longer a medium-and long-term goal.AI-defined cars with autonomous driving as the core are now in progress..

At the scene of 1024 last year, Tucki revealed that the AI ? ? big model got on the bus, and now there is a clear timetable-the mass production of the AI ? ? smart driving big model got on the bus in the second quarter of this year.

This is still inseparable from the advantages of scale. At the beginning of this year, Tucki began to push XNGP to Max users in full, and the active penetration rate of users reached 83% in February. With the increase of XNGP usage, He Xiaopeng also set a KPI for the team:

I hope that XNGP’s travel experience in core areas, such as Beishangguangshen and Shenzhen, will be compared with Waymo’s Robotaxi in San Francisco.

What is certain is that with the brand-new sub-brand landing, the hardware cost of XNGP will be reduced with high probability. He Xiaopeng revealed that Xpeng Motors’s main brand will release a brand-new model in the second half of this year. "From this brand-new model, the hardware cost of XNGP has dropped by 50%."

In addition to the domestic market, Tucki also tried to replicate the advantages of scale abroad.

He Xiaopeng revealed that the expansion of overseas business has been greatly accelerated this year. In the second quarter, the international left-rudder version of G6 will be launched for the global market, and the right-rudder version of G6 will be launched in the second half of the year. In the future, we will enter Europe, Middle East, Southeast Asia and Commonwealth countries by cooperating with high-quality distributors.

03

Marketing+channel innovation

On the conference call, He Xiaopeng mentioned Wang Fengying the most frequently.

As an experienced automobile veteran, Wang Fengying’s entry into Tucki has brought about earth-shaking changes, not only a mature channel system, but also rich dealer resources. Wang Fengying is highly praised in Xpeng Motors, including He Xiaopeng.

In September last year, under the impetus of Wang Fengying, Tucki began to implement a channel reform plan called "Jupiter Plan", with the aim of eliminating inefficient direct stores and expanding the size of the stores of agent dealers. In addition to reducing costs, this innovative measure is moreLayout sales ability in advanceTo build a more efficient marketing channel system.

He Xiaopeng revealed that in 2023, a round of channel upgrading was completed, with over 130 stores eliminated at the end, and more than 160 excellent dealer partners were introduced, covering 40 new low-tier cities.

In 2024, while cultivating new stores, Tucki will accelerate the channel sinking. By the third quarter of this year, the total number of stores will increase to 600.

For the first time, He Xiaopeng responded positively to the rumor that "dealers are required to reserve inventory", saying that starting from the second quarter of this year, an innovative dealer cooperation model will be launched. By establishing short-term channel inventory for about half a month, the purpose is to speed up terminal delivery and fully activate the enthusiasm of dealers.

In fact, this adjustment in Tucki is not unusual in the automobile industry. It is an open secret that traditional car companies have pressed the dealers for inventory, and some good-looking sales figures are in many cases bought by dealers under pressure.

The inventory ratio of domestic car dealers will generally be around 2 months, and the inventory ratio of some economical family cars will even be higher. The purpose of doing so is also very simple, sales promotion.

In order to avoid the disadvantages of the traditional sales model of 4S stores, Xpeng Motors will strictly control the inventory level and the nationwide unified user purchase experience through systems and monitoring mechanisms.

In addition to the changes in dealer channels, the gameplay of marketing has also begun to adjust.

He Xiaopeng said that in 2024, a strong new marketing team will be established, paying more attention to the marketing of short videos, and reducing inefficient shopping, and upgrading from the original "car+internet" to "car+mobile internet".

For example, during the Spring Festival in Tucki, 20,000 users participated in the activity of soliciting video of car owner Spring Festival travel rush Zhijia, which also made the reputation of Tucki Zhijia spread from first-tier cities to third-and fourth-tier cities. From the recent month, the front-end planting data has increased by more than 100%.

In addition, Wang Fengying also put his own brand innovation strategy in Tucki. During the Great Wall period, Wang Fengying made Deerpika a champion in the market segment by reforming the sales model, and later gave birth to the Haval H6 with the concept of "urban SUV".

He Xiaopeng said that in terms of product planning, Xpeng Motors will insist on category innovation, because category innovation is the innovation with the greatest value, and the differentiation advantage of new categories is far greater than the "involution" of homogenized products. For example, Tucki X9 has created a new category compatible with 4-seater and 7-seater large cars. With the shape of MPV, it has largely cut off the medium and large SUV market.

In the past year, for Xpeng Motors, the external market environment, internal organizational structure, products and channels were all experiencing severe turbulence, but fortunately, Xpeng Motors stood the test.

Next, the wind and rain are still the same, the competition is still the same, and great uncertainty still hangs over every player’s head. Xpeng Motors, who has experienced artillery fire and wind and waves, has found the most suitable way for himself.