Chen Henan

　　Hello, I’m Chen Henan from Southeast Satellite TV. I am a journalist who is engaged in Taiwan-related and Taiwan-related news reports.

　　The Straits Forum is the largest non-governmental exchange platform between the mainland and Taiwan Province. Since the first session in 2009, more than 300,000 compatriots on both sides of the strait have participated together. In this process, my colleagues and I witnessed and recorded the feelings and blending of compatriots on both sides of the strait in the past 14 years.

　　On July 13th, the 14th Straits Forum was held in Xiamen. At the forum meeting that day, a representative of Taiwan compatriots’ speech caught everyone’s attention. He was Dr. Lin Shuren from Peking University who came to the mountainous area to start a business to help the poor. The story of him and his father in Daliangshan touched many people.

　　Mr. Lin Chunfu, Shuren’s father, chose to come to the mainland for development in the 1990s. After nearly 20 years of hard work, his enterprise has made small achievements in the industry. However, in 2011, 60-year-old Lin Chunfu put down the handicraft company with just the right momentum in Shenzhen and chose to retire. He came to Daliangshan, Sichuan, where he planted olives. At that time, the whole family thought Lin Chunfu was crazy. At the age of 60, it was too difficult for him to change the runway and start a new business. However, Lin Chunfu said, "It is normal to have difficulties in development. With the good policies of the mainland and the support of the government, it will be more emboldened to face difficulties."

　　In 2020, our film crew came to Hongmo Town, Mianning County, Liangshan Yi Autonomous Prefecture, Sichuan Province, where we interviewed the Lins’ father and son. When you first met Lin Chunfu, it was hard for you to imagine that this was a Taiwanese businessman who used to run a company with tens of thousands of employees. There are deep wrinkles in the corner of his eyes, and his skin is tanned. He is more like an agronomist we will meet in the fields.

　　Since 2011, the Lins’ father and son have built an olive plantation and set up an olive professional cooperative in Mianning County. When we interviewed them, the local olive plantation had grown from 600 mu at the beginning to 10,700 mu. Relying on the olive industry brought by the Lins’ father and son, more than 3,800 local farmers were lifted out of poverty and headed for a well-off society. Today, when I interviewed Lin Shuren, he told me that two years later, with the care and policy support of local governments at all levels, the olive plantation has expanded to more than 25 thousand mu, and they have increased the annual per capita net income of more than 6,800 farmers by more than three times.

　　The local Yi villagers thanked the Lins and their sons in a very special way. They gave the extra virgin olive oil a Yi name, Muduhani. In the Yi language, Muduhani means flame. The villagers said that the arrival of the Lins’ father and son brought us fire and hope in the Great Liangshan Mountain. This fire is the fire of getting rid of poverty, and this hope is the hope of getting rich.

　　During the fourteen years from 2009 to 2022, we encountered many stories of Taiwan compatriots like this in the interview process of the Straits Forum. The Straits Forum provides an unprecedented platform for cross-strait exchanges and exchanges. Taiwan Province compatriots share their experiences and tell what they see as the development of the mainland and the integration of the two sides. The launch of successive pragmatic measures, such as direct flights between the two sides of the Taiwan Straits, Taiwan Province compatriots’ travel to and from the mainland exempted from endorsement, and the landing of a new platform for cross-strait youth employment and entrepreneurship, has made the Straits Forum a "fast lane" for deepening cross-strait exchanges and cooperation and promoting cross-strait integration and development.

　　Faced with such communication momentum, some people can’t sit still.

　　In 2016, Taiwan Province Democratic Progressive Party authorities came to power, and the Straits Forum became a thorn in their side. They tried their best to prevent Taiwan Province compatriots from participating in the forum, restrict relevant personnel from going to the mainland, intimidate and threaten non-governmental groups not to participate, and prohibit branch activities from being held on the island.

　　In 2019, at the 11th Straits Forum, Huang Zhixian, a media person from Taiwan Province, took the stage to speak as a representative of Taiwan compatriots. Her sentence "Our generation will bring Taiwan Province home" has been played by hundreds of millions on the Internet.

　　On the third day after the Straits Forum speech, at ten o’clock at night, Huang Zhixian sent me a message through WeChat. She said that Taiwan Province’s Mainland Affairs Council would use criminal offences against her, but she was not afraid and would fight if she wanted to. After returning to Taipei, the program hosted by Huang Zhixian was suspended and cancelled due to special factors that were not supposed to exist. She had to find a new studio, a new production team and start all over again.

　　After learning the news, my colleagues and I immediately invited her to have an exclusive interview, asking her to talk about her feelings for the motherland, her desire for reunification, and what she encountered after returning to Taiwan Province.

　　Huang Zhixian said that sooner or later, the program would be cancelled, and she knew it. However, as long as there is a one-minute program, she will tell the truth to the audience she cares about and all Chinese.

　　Last August, I invited Huang Zhixian again for an exclusive interview. At that time, she had just returned from Xinjiang. She talked with me about her pride when she was vaccinated with domestic COVID-19 vaccine in mainland China, and about her experience of going through the southeast and northwest of the motherland in the past year. At the end of the visit, I once again mentioned her speech at the Straits Forum two years ago and the unfair treatment she encountered afterwards. She said that as long as we make "Taiwan independence" angry, we will succeed, and if we can make "Taiwan independence" angry, we will be more successful!

　　In 2009, the first report on the Straits Forum in the "Straits Shinkansen" column of Southeast Satellite TV was produced by me. In 2022, the report on the Straits Forum in the "Shinkansen" column is still presented to the audience through me. In the past fourteen years, my colleagues and I have witnessed the ebb and flow between the two sides of the strait, and recorded the good marriage forged by Taiwan Province compatriots on the mainland because of the Straits Forum. They found a stage to realize their dreams here, where they felt the ardent feelings of a family of compatriots on both sides of the strait.

　　"Good cross-strait relations will make Taiwan Province better". Expanding non-governmental exchanges and deepening integrated development are the right path in the world. Compatriots on both sides of the strait should walk together with one heart, work together, persevere and persevere. The motherland must be unified, and it must be unified. Our generation of Taiwanese journalists will be fortunate to be the recorder of this moment.

　　Thank you.

　　Fujian media group Chen Henan Taiwan Province 815 blackout report.

　　Chen Henan of Fujian Radio, Film and Television Group interviewed Hong Xiuzhu, former chairman of China Kuomintang.

　　On-the-spot Report of Fujian Radio, Film and Television Group Chen Henan’s Fuxing Air Disaster

　　Expert comments:

　　 General Secretary of the Supreme Leader clearly pointed out in the report of the 19th National Congress of the Communist Party of China: "Socialism with Chinese characteristics has entered a new era, and the main contradiction in our society has been transformed into the contradiction between the people’s growing need for a better life and the unbalanced development." As time goes on, we will become more and more aware of the significance of this assertion.

　　The principal social contradiction is a very important theoretical and practical problem. In order to deeply understand the theory of Socialism with Chinese characteristics Thought, the supreme leader in the new era, about the main contradictions in our society in the new era, it is necessary for us to make some necessary investigations from four aspects: realistic basis, theoretical connotation, historical retrospection and practical grasp.

　　First, the realistic basis for the new expression of the main contradictions in our society in the new era

　　The expression of the main social contradictions in China in the report of the 19th National Congress of the Communist Party of China conforms to the current reality of our country, keeps pace with the times for Socialism with Chinese characteristics, and is a major theoretical innovation for the China, modernization and popularization of Marxism.

　　First of all, from "people’s growing material and cultural needs" to "people’s growing needs for a better life". On the one hand, after years of hard struggle, China has steadily solved the problem of food and clothing for more than one billion people, achieved a well-off society in general, and will soon build a well-off society in an all-round way. The people need higher quality and wider scope for a better life. Not only higher requirements are put forward for material and cultural life, but also diversified and higher-level requirements have emerged in democracy, rule of law, fairness, justice, security and environment. The expression of "material and cultural life needs" is not enough to cover the rich and diverse needs of the people in all aspects. On the other hand, as pointed out in the report of the 19th National Congress of the Communist Party of China, the economic difficulties and challenges we are facing are mainly "there are still many shortcomings in the field of people’s livelihood, the task of tackling poverty is arduous, and the gap between urban and rural regional development and income distribution is still large". Socialism with Chinese characteristics has entered a new era, and people’s demands for sharing the fruits of reform and development have become increasingly prominent and intense. If we don’t face up to this problem, social contradictions will accumulate more and more and become more complicated. With the strengthening of economic strength, the time to solve this major contradiction is becoming more and more mature. One more thing, in real life, some people’s needs can’t be met, which is by no means just a matter of lack of material wealth or productivity.However, it is often a problem of production relations or even superstructure, which belongs to the unbalanced and insufficient development of the "five-in-one construction" of economy, politics, culture, society and ecology and all aspects of party building. For example, the broad masses of the people are dissatisfied with the serious corruption in the party and society, worried about the excessive income distribution, eager for green mountains, green waters, blue sky and white clouds, and concerned about the vital interests of housing, education, medical care and old-age care. The new expression "people’s growing needs for a better life" accurately expresses that people have made great achievements since the reform and opening up, and they are full of good hopes for future life in various fields such as economy, politics, culture, society, ecology and party building.

　　Secondly, the transformation from "backward social production" to "unbalanced and insufficient development". Social production refers to productivity and relations of production. And development involves all aspects of the "five-in-one construction" of economy, politics, culture, society and ecology and party building. After 40 years of reform and opening up, China’s social production, especially productivity, has basically got rid of backwardness. China’s social production level, including total output and speed, has made historic development and leap, and its social production capacity has entered the forefront of the world in some aspects, and is moving towards the level of moderately developed countries in the world. In terms of production relations, with the deepening of the international financial crisis, the international community is increasingly aware of the charm of Socialism with Chinese characteristics’s roads, systems and values. Therefore, it is not consistent with the reality to call China’s current social production "backward social production", and the outstanding problems have been transformed into unbalanced and insufficient development. The imbalance of development is mainly reflected in the economic field. From a macro perspective, it is mainly reflected in the gap between regional wealth possession and income distribution in social production relations; From the microscopic point of view, it is mainly reflected in the gap in wealth possession and income distribution between people. However, the insufficient development is mainly reflected in the insufficient development of democracy, rule of law, fairness, justice, security and environment, and in the insufficient and uncoordinated relationship between them.This imbalance in development is not sufficient, which has become the main constraint to meet the people’s growing needs for a better life.

　　That is to say, the main contradiction in our society has been transformed into "the contradiction between the people’s growing need for a better life and the unbalanced development", which shows that in the new era, we should not only focus on deepening the structural reform of the supply side, continuously improve the development level of China’s social productive forces, but also deepen the reform of institutional mechanisms to ensure social fairness and justice. No matter from theory to practice, this will have a great impact on our future great struggle, construction of great projects, promotion of great undertakings and realization of great dreams.

　　Under the guidance of China’s principal contradiction theory in the new era, we should mainly carry out supply-side structural reform in the economic field, not only strive to develop the economy, but also improve the industrial structure and product structure at the same time, improve the scientific and technological content, cost performance and quality of products, and increase the variety of colors to meet the diversified needs of the people. In the social field, it should mainly solve the problem of insufficient imbalance in sharing the material and spiritual achievements of reform and opening up in the development process. It should be pointed out that the supply-side structural reform mainly refers to the problems in the economic field, while the main social contradiction in China in the new era has been transformed into the contradiction between the people’s growing needs for a better life and the unbalanced development, which mainly refers to the social field. For this reason, the General Secretary of the Supreme Leader put special emphasis on sharing, especially on efforts to do a good job in poverty alleviation.

　　Second, the theoretical connotation of social principal contradiction and social basic contradiction

　　Only by theoretically understanding the respective connotations of social principal contradiction and social basic contradiction, as well as their relations and differences, can we really understand the great judgment of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era on the principal contradiction in China today. This requires a clear understanding of the following basic theoretical issues:

　　1. Basic social contradictions. Marxism holds that the basic social contradiction is the contradiction between production relations and productivity, superstructure and economic base, which is an inevitable basic contradiction in any social form. A certain production relationship should adapt to a certain productivity, and a certain superstructure should adapt to the development of a certain economic base. However, any adaptation or balance is relative. Any contradiction and imbalance between social productive forces and production relations, production relations and superstructure are absolute. For this reason, the contradiction between production relations and productivity, superstructure and economic base is the basic contradiction that must exist in any social form, including the existing primitive society, slave society, feudal society, capitalist society, socialism and future communist society. However, in the original primitive society, the current socialist society and the communist society, the basic contradiction between productive forces and relations of production, and between economic base and superstructure will not have the nature of class conflict, but will be manifested as the contradiction between advanced and backward, right and wrong. The principle of contradictory movement between productive forces and production relations, economic base and superstructure is the foundation and core of historical materialism. The extension of this basic contradiction is the contradiction between man and nature, and the contradiction between man and nature is also the basic contradiction that will exist forever in any society.

　　2. Major social contradictions. The principal social contradiction is the contradiction in which the basic social contradiction dominates, regulates or influences other contradictions in a certain society. Other contradictions are non-principal contradictions. Fundamentally speaking, the main contradictions in a certain society often have different manifestations in different social forms and different historical stages of the same social form. Communist party people should adjust their understanding from the changing relationship between people according to the changing situation, and put forward and correctly handle the main contradictions in different periods of society. Only in this way can we mobilize the enthusiasm, initiative and creativity of the overwhelming majority of the people to the maximum extent, and can we implement the development idea of "people-centered".

　　3. Basic social contradictions and major social contradictions. The basic contradiction between social production and human needs is embodied in the basic contradiction between productive forces and production relations, economic base and superstructure, and also in the two contradictions between man and nature and between people. Among the basic social contradictions, productivity and economic base are generally the main aspects that play a decisive role, but the relations of production, superstructure and ideology react to productivity, economic base and social practice, and can also become the main aspects of contradictions under certain conditions. These basic contradictions are intertwined and interact with each other, thus promoting the continuous development of human society. That is to say, the contradiction between social production and human needs, that is, the contradiction between productive forces and production relations, the contradiction between economic base and superstructure, that is, the contradiction between man and nature, is the basic contradiction of any social form, not the main contradiction of a specific social form and its different historical stages. The study of the principal contradiction of society should be linked with the basic contradiction of society, but the principal contradiction of society and the basic contradiction of society are essentially different, and they often have different manifestations in different historical stages of the same social form. For example, in the stage of China’s new-democratic revolution, there are differences between the Agrarian Revolution, War of Resistance against Japanese Aggression and the War of Liberation. During the agrarian revolution, the main contradiction was the contradiction between the masses of the people and imperialism, feudalism and bureaucratic bourgeoisie, and the contradiction between Chiang Kai-shek’s encirclement and suppression of the Red Army and the Red Army’s attempt to break the encirclement and suppression. And "seven"After the "7" Incident broke out, the contradiction between the Chinese nation and the Japanese invaders rose to the main contradiction, and communist party, Chiang Kai-shek clique and feudal enlightened gentry should form the broadest patriotic United front. After the Japanese invaders surrendered, with the Chiang Kai-shek clique’s all-round attack on the liberated areas, the main contradictions faced by communist party changed again. All kinds of contradictions and their situations and relationships in any society are not fixed. In normal times, the basic contradiction and principal contradiction are generally unified by relative stability and relative change; During the period of social revolution and drastic social changes, major social contradictions often undergo major fundamental historical changes. In the social contradiction system, the main contradiction and the secondary contradiction interact and influence each other. The main contradiction determines and affects the existence and development of the secondary contradiction, but the secondary contradiction is not a passive factor, but also affects and restricts the main contradiction, and the two will transform each other under certain historical conditions.

　　 Third, the historical retrospect of the expression of the main social contradictions in China after the founding of New China.

　　After the founding of New China, the principal contradiction in our society has undergone major changes, and our party’s understanding of the principal contradiction has also experienced repeated twists and turns.

　　Understanding of the transitional period. The founding of New China in 1949 marked the victory of the new-democratic revolution, and China entered a historical period of transition to socialism. In September 1948, Mao Zedong pointed out at the the Political Bureau of the Communist Party of China (CPC) Central Committee Conference: "Now let’s make it clear that after the completion of the bourgeois democratic revolution, the main contradiction in China is the contradiction between the proletariat and the bourgeoisie, and the external contradiction is the contradiction with imperialism." ("Collected Works of Mao Zedong", Volume 5, People’s Publishing House, 1996, pp. 145— Page 146) On March 5, 1949, Mao Zedong pointed out in his report at the Second Plenary Session of the Seventh Central Committee: From now on, "the focus of the party’s work has moved from the countryside to the cities"; After "the rule of the Kuomintang has been overthrown, the rule of the people has been established, and the land problem has been fundamentally solved", "the central task of the Party here is to mobilize all forces to restore and develop production, which is the focus of all work". (Selected Works of Mao Zedong, Volume 4, People’s Publishing House, 1991, p. 1427) "After the victory of the China Revolution in the whole country and the settlement of the land problem, there are still two basic contradictions in China. The first is domestic, that is, the contradiction between the working class and the bourgeoisie. The second is foreign, that is, the contradiction between China and imperialist countries. ". (Selected Works of Mao Zedong, Volume 4, People’s Publishing House, 1991, p. 1433) in the context of Mao Zedong at this time, it is used to distinguish the basic contradiction (that is, the main contradiction) of a society from the focus, central task and work focus.

　　On June 6, 1952, Mao Zedong pointed out in the comment on the Central Committee of the Communist Party of China’s Decision on the Work of Democratic Parties (Draft): "After the overthrow of the landlord class and the bureaucratic bourgeoisie, the main contradiction within China is the contradiction between the working class and the national bourgeoisie, so the national bourgeoisie should no longer be called the middle class." (Collected Works of Mao Zedong, Volume 6, People’s Publishing House, June 1999, p. 231) Based on the understanding of the main social contradictions in the transitional period, the CPC Central Committee formulated the general line for the transitional period in 1952 and successfully guided the whole country to basically complete the socialist transformation in 1956.

　　Understanding before and after the Eighth National Congress of the Communist Party of China. After the establishment of China’s basic socialist system, what are the main social contradictions? This is a major issue related to the determination of the basic line, fundamental tasks and work centers of the whole party and the whole country in the future. At this turning point in history, the Eighth National Congress of the Communist Party of China held in September 1956 answered this question in time.

　　The Resolution on Political Report of the Eighth National Congress of communist party, China, which was adopted on September 27th, 1956, clearly pointed out: "The main contradiction in our country is already the contradiction between the people’s demand for establishing an advanced industrial country and the backward agricultural country, and the contradiction between the people’s demand for rapid economic and cultural development and the current situation that the economy and culture can’t meet the people’s needs. The essence of this contradiction is the contradiction between the advanced socialist system and the backward social productive forces when China’s socialist system has been established. "

　　The basic spirit of the Party’s Eighth Congress’s exposition on major social contradictions is to emphasize that class struggle is no longer the major social contradiction, and put forward that the major contradiction is that backward social productive forces cannot meet people’s material and cultural needs, and the main task is to concentrate on developing social productive forces.

　　The mistake of expanding the anti-rightist struggle in 1957 led to a change in Mao Zedong’s understanding of the main social contradictions. On October 9, 1957, Mao Zedong put forward at the closing meeting of the Third Plenary Session of the Eighth Central Committee: "The contradiction between the proletariat and the bourgeoisie and the contradiction between the socialist road and the capitalist road is undoubtedly the main contradiction in our society at present." (ibid., pp. 223— Page 224) The document of the second meeting of the Eighth National Congress of the Communist Party of China confirmed Mao Zedong’s judgment: "The experience of the rectification movement and the anti-rightist struggle once again shows that during the whole transitional period, that is, before the establishment of the socialist society, the struggle between the proletariat and the bourgeoisie and the struggle between the socialist road and the capitalist road have always been the main contradictions within our country." This argument deviates from the judgment of the first meeting of the Eighth National Congress on the main contradictions in our society. In October 1962, the Tenth Plenary Session of the Eighth Central Committee of the Communist Party of China revived the class struggle, and further extended the argument that the contradiction between the proletariat and the bourgeoisie in the "whole transitional period" was always the main contradiction of society to the "whole socialist historical stage". Later, a line of "taking class struggle as the key link" was gradually formed, and when it developed to the extreme, it was a global and long-term ‘ Left ’Pour serious mistakes. "

　　Understanding after the reform and opening up. The first thing to bring order out of chaos at the Third Plenary Session of the Eleventh Central Committee of the Party is to stop mentioning the basic line of "taking class struggle as the key link" and decide to shift the focus of the whole party’s work to socialist modernization. In 1979, Deng Xiaoping answered the main contradiction in our society by contacting the central task at the theoretical retreat: "As for what is the main contradiction at present, that is, the main problem or central task that the whole party and the people of the whole country must solve at present, because the Third Plenary Session decided to shift the focus of work to socialist modernization, it has actually been solved. Our productivity development level is very low, which is far from meeting the needs of the people and the country. This is the main contradiction in our current period, and solving this main contradiction is our central task. " (Selected Works of Deng Xiaoping, Volume 2, People’s Publishing House, 2nd edition, 1994, p. 182nd).

　　The historical resolution adopted by the Sixth Plenary Session of the Eleventh Central Committee of the Party in 1981, on the basis of reaffirming the line of the Eighth National Congress of the Party and its exposition on the change of contradictions, put forward: "After the socialist transformation is basically completed, the main contradiction to be solved in China is the contradiction between the people’s growing material and cultural needs and backward social production. The focus of the work of the party and the state must shift to socialist modernization centered on economic construction, greatly develop social productive forces, and gradually improve people’s material and cultural life on this basis. " It is worth pointing out that the expression of "backward social productive forces" in the original eight resolutions was changed to "backward social production" in the resolution. Social production includes both productive forces and relations of production. This statement is more accurate and GAI.

　　The 12th National Congress of the Communist Party of China confirmed the formulation of the resolution, which was included in party constitution’s general program, and the 13th and 14th National Congresses of the Communist Party of China continued to confirm this formulation.

　　The 15th National Congress of the Communist Party of China, held in September 1997, gave a more complete and systematic description of the principal contradictions in our society, and made a new summary of the status, function, historical period and scope of the principal contradictions. It is pointed out: "There are various contradictions in China’s economic, political, cultural and social life, and class contradictions will persist in a certain range for a long time due to international and domestic factors, but the main contradiction in society is the contradiction between the people’s growing material and cultural needs and backward social production."

　　The 16th and 17th National Congress of the Communist Party of China basically followed the above formulation about the stage of social development, principal contradictions and central tasks in China.

　　Based on the basic understanding that "China is in the primary stage of socialism and will be in it for a long time", the 18th National Congress of the Communist Party of China put forward that "three things have not changed", that is, "the basic national conditions that China is still in the primary stage of socialism and will be in it for a long time have not changed, the contradiction between people’s growing material and cultural needs and backward social production, the main social contradiction, and China’s international status as the largest developing country in the world has not changed". At the Third, Fifth and Sixth Plenary Sessions of the 18th CPC Central Committee, the basic judgment of "three things have not changed" was adhered to.

　　However, invariance is relative and change is absolute. On December 18th, 1992, Deng Xiaoping clearly pointed out: "When China develops to a certain extent, we must consider the issue of distribution. In other words, we should consider the gap between backward areas and developed areas. There will always be a certain gap between different regions. This gap is too small, nor is it too big. If only a few people are rich, it will fall into capitalism. It is necessary to study the issue of distribution and its significance. " (The Chronicle of Deng Xiaoping (1975— 1997), edited by the Central Committee of the Communist Party of China Literature Research Office, pp. 1356— Page 1357) At the end of the 20th century, Deng Xiaoping grasped the outstanding contradictions and problems that we are facing today. Solving this problem is our central task, which is the main social contradiction at present.

　　?Never appear ‘ The rich are tired of millions, while the poor eat chaff ’ The phenomenon. He stressed: "To deepen reform in an all-round way, we must focus on creating a fairer and more just social environment, constantly overcome various phenomena that violate fairness and justice, and make the fruits of reform and development more fair and benefit all the people. If we can’t bring tangible benefits to the people, if we can’t create a fairer social environment, and even lead to more unfairness, the reform will lose its meaning and it will not last. " "Sharing" is the core essence and foothold of the "new development concept" put forward by the CPC Central Committee with the Supreme Leader as the core.

　　General Secretary of the Supreme Leader’s expositions on sharing and common prosperity abound. From this series of related expositions, we can see that the new expression of the main social contradictions in our country at the 19th National Congress of the Communist Party of China has emerged.

　　Fourth, scientifically grasp the main social contradictions in Socialism with Chinese characteristics in the new era.

　　1. To solve the major social contradictions, we must take Socialism with Chinese characteristics Thought of the Supreme Leader in the new era as the guide, adhere to the party’s leadership over all work as the most fundamental political principle, and make top-level design and comprehensive solution. The wholeness, relevance and coordination of the strategic deployment of the party and state undertakings in the 19th National Congress of the Communist Party of China are all unified in the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era. To solve the major social contradictions, we can’t solve the major contradictions, but we must take the supreme leader’s Socialism with Chinese characteristics Thought in the new era as the guide, grasp the overall situation and make overall consideration.

　　In the economic field, we must adhere to the basic economic system with public ownership as the main body and multiple ownership economies developing together; Actively and steadily solve the gap between wealth possession and income distribution, and constantly move towards common prosperity. Only in this way can we directly and fundamentally reflect the socialist nature of our country and the fundamental interests of the overwhelming majority of the people economically, and our party, country and nation will have a bright future.

　　In the political field, we must adhere to the socialist fundamental system that "China is a socialist country under the people’s democratic dictatorship led by the working class and based on the alliance of workers and peasants, and all state power belongs to the people". It also organically combines the basic political systems such as the people’s congress, the multi-party cooperation and political consultation system led by the Communist Party of China (CPC), the regional ethnic autonomy system and the grass-roots mass autonomy system, as well as various specific systems, and insists on closely and organically combining the party’s leadership, the people being the masters of the country and the rule of law, so as to gradually solve the major social contradictions and provide effective institutional guarantee for the development of Socialism with Chinese characteristics.

　　In the field of culture, we must adhere to the guidance of Marxism, carry forward the socialist core values, carry forward the national spirit with patriotism as the core and the spirit of the times with reform and innovation as the core, build a socialist ideology with strong cohesion and leading power, and continuously enhance the spiritual strength of the whole party and people of all nationalities.

　　2. We must firmly adhere to the party’s basic line and promote the continuous resolution of major social contradictions. The report of the 19th National Congress of the Communist Party of China clearly pointed out: "It must be recognized that the changes in the main contradictions in our society have not changed our judgment on the historical stage of socialism in China, the basic national conditions that China is still in the primary stage of socialism for a long time have not changed, and China’s international status as the largest developing country in the world has not changed." This is a very important prerequisite for correctly grasping the main social contradictions in Socialism with Chinese characteristics in the new era. We should be soberly aware that although the main social contradictions in our country have changed, our country is still in the primary stage of socialism and will be in it for a long time, and it is the largest developing country in the world. The main social contradictions in our country have changed, but the primary stage of socialism has shown new stage characteristics in the development process. This basic national condition determines that the party’s basic line is still not outdated, so the report of the 19th National Congress of the Communist Party of China emphasizes that "the whole party should firmly grasp the basic national condition of the primary stage of socialism, firmly base itself on the greatest reality of the primary stage of socialism, and firmly adhere to the party’s basic line, the lifeline of the party and the country, and the happiness line of the people".

　　But at the same time, we must also see that Socialism with Chinese characteristics has entered a new era and put forward new requirements for all our work. We should correctly handle the relationship between adhering to the "one center" centered on economic construction and the "two basic points" of the four cardinal principles and reform and opening up, and at the same time adhere to the spirit of "self-reliance and hard work" as required by the party’s basic line. Nearly 70 years after the founding of New China, the practice of 40 years of reform and opening up tells us that if we want to stand on our own feet among the nations of the world, we must stand on our own feet and work hard. Self-improvement and self-reliance can provide preconditions for win-win cooperation with all countries in the world. Some people just take economic construction as the center, and even focus on attracting investment, and fundamentally forget the spirit of self-reliance and hard work. Some people think that reform and opening up is everything, and there is no purpose. They even think that the Four Cardinal Principles are the fetters of reform and opening up in an attempt to deny the party’s leadership and China’s socialist system. Others deny the correct direction of reform and opening up, and even take the old road of being closed and rigid. All these will not only help to solve the main social contradictions, but also lead to the emergence of new, bigger and more social contradictions.

　　Everything is for the people and everything depends on the people, which is the starting point and destination of the party’s basic line. In the process of promoting the settlement of major social contradictions, we must firmly grasp the starting point and end result of adhering to the people-centered principle at any time and under any circumstances.

　　3. Be alert to the problem of abnormal mutual transformation between major social contradictions and non-major social contradictions, and prevent non-major social contradictions from affecting the solution of major social contradictions. Mao Zedong pointed out in "On Contradiction": "The study of various unbalanced situations of contradictions, major and non-major contradictions, major and non-major contradictions has become one of the important ways for revolutionary parties to correctly determine their political and military strategic and tactical policies, and all communist party people should pay attention to it." (Selected Works of Mao Zedong, Volume 1, People’s Publishing House, 1991, p. 326) "In all kinds of contradictions", "The main and non-main aspects of contradictions are transformed with each other, and the nature of things changes accordingly". (ibid., p. 322) There are complicated contradictions in China’s economy, politics, culture, society and ecology. While firmly grasping the contradiction between the people’s growing needs for a better life and the unbalanced development, which is the main contradiction in our society at this stage, we should also face up to and handle other non-main contradictions, that is, secondary contradictions, to prevent some secondary contradictions from interfering with and affecting the solution of major social contradictions under certain conditions.

　　4. We should always cling to the main social contradictions in our country, and strive to solve the problem of insufficient development imbalance on the basis of continuing to promote development. The contradiction between the people’s growing needs for a better life and the unbalanced development is by no means easy to solve in the short term. Since the principal social contradiction plays the role of leadership and decision, it must run through all aspects of economic and social development and all aspects of the work of the party and the state. We should identify the relevant manifestations of the "five-in-one construction" and insufficient development in different fields of party building. On the basis of fully affirming the achievements, the report of the 19th National Congress of the Communist Party of China also clearly pointed out: "We must be soberly aware that there are still many shortcomings in our work and we are also facing many difficulties and challenges."

　　For example, in the economic field: "the quality and efficiency of development are still not high, the innovation ability is not strong enough, and the level of the real economy needs to be improved"; The gap between urban and rural regional development and income distribution is still large. Political field: "The task of comprehensively administering the country according to law is still arduous, and the national governance system and governance capacity need to be strengthened; Some reform arrangements and major policy measures need to be further implemented; National security is facing a new situation. " Cultural field: "The struggle in the ideological field is still complicated." Social field: "The task of getting rid of poverty is arduous"; "The masses face many difficulties in employment, education, medical care, housing and old-age care"; "The level of social civilization needs to be improved"; "Social contradictions and problems are intertwined." Ecological field: "Ecological environmental protection has a long way to go." The field of party building: "There are still many weak links in party building" and so on. These difficulties and challenges are exactly the problems that we need to know and solve urgently in different fields. Only by grasping the different manifestations of major social contradictions in various fields and work in our country at present, and adopting different methods to solve them in a targeted manner, will our great cause of reform and opening up open up a brand-new world and create a brand-new situation.

　　5. Be firm in confidence and be prepared for danger in times of peace. The spirit of strengthening confidence and being prepared for danger in times of peace runs through the report of the 19th National Congress of the Communist Party of China. The report pointed out: "At present, the situation at home and abroad is undergoing profound and complex changes, and China’s development is still in an important period of strategic opportunities, with bright prospects and severe challenges." It is very important to deeply understand the connotation of the above "two tenths" and their dialectical relationship. The prospect is bright because we have not only made great achievements and rich experience, but also a magnificent blueprint that is very practical. More importantly, because we have the CPC Central Committee with the Supreme Leader as the core and the guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, today we are closer, more confident and capable of realizing the goal of the great rejuvenation of the Chinese nation than at any time in history.

　　"The great rejuvenation of the Chinese nation is by no means easy and can be achieved by beating gongs and drums." Similarly, solving the major social contradictions can never be easily achieved by beating drums and beating drums. We must not only strengthen our confidence, but also be prepared to deal with many major challenges, major risks, major obstacles and major contradictions, and maintain the style of hard struggle, so we will surely win the great victory of Socialism with Chinese characteristics in the new era under the strong leadership of the CPC Central Committee with the Supreme Leader as the core.

　　(Author: Li Shenming, deputy director of the 12th National People’s Congress Internal Affairs Judicial Committee, former vice president of China Academy of Social Sciences)

On November 12th, Hongqi Guoya, an ultra-luxury executive car owned by FAW Hongqi, will be officially listed at Guangzhou Auto Show on November 15th. The new car has a body size of 5353mm x 1998mm x 1511mm and a wheelbase of 3260 mm. It is available in 4-seat and 5-seat configurations. The whole vehicle is provided with 3.0T and 4.0T power options, with maximum power of 290kW and 360kW respectively, both equipped with ternary lithium batteries.

　　Cctv news(Focus Interview): Speaking of big data, everyone is no stranger. At present, online shopping, mobile payment, smart transportation, epidemic prevention and control are all inseparable from the support of big data, which has been integrated into all aspects of our lives. There is a metaphor that data is the oil of the Internet economy. On May 28th, 2021 China International Big Data Industry Expo ended in Guiyang. The Expo was founded in 2015 and officially upgraded to a national-level Expo in 2017. Now it has become the vane of big data development and an international and professional platform. So what are the new features, new achievements and new applications of this year’s Digital Expo?

　　This year’s Digital Expo will focus on the "change" and "new" brought by big data with the theme of "changing intelligence and bringing new things". Due to the need of epidemic prevention and control, this year’s Expo has adopted the "online+offline" exhibition mode. The 40,000-square-meter offline exhibition area includes four theme pavilions, namely, the Frontier Technology Pavilion, the Smart Industry Pavilion, the International Complex Pavilion and the Digital Application Pavilion, to showcase new technologies, new products, new solutions and new applications of big data and the changes that big data has brought to people’s lives.

　　For exhibitors who can’t make it to the site, they can display their brand features and star exhibits with videos, pictures, documents and other information through the online display platform, and communicate with guests and professionals from all over the world online. The offline audience adopts the reservation system and visits at different peaks.

　　In the artificial intelligence exhibition area of the Expo, all kinds of robots are very attractive. The 5G remote ultrasonic robot can complete the whole process of remote ultrasonic diagnosis, and the new infrastructure, smart future and new experience based on 5G network have also become the focus of attention. The technology company exhibited a helmet monitoring system based on 5G network, artificial intelligence and big data technology. As long as you enter the designated area, the system will automatically identify whether you are wearing a safety helmet and give an early warning.

　　New products and applications of big data have also become more accessible in life. In the Smart Industry Pavilion, the smart system of an enterprise can collect the physical signs data of human body during sleep for a long time, process and analyze the data, and give personal health guidance programs. At present, this enterprise has cooperated with some old-age care institutions to explore a new model of smart old-age care.

　　With the empowerment of big data, cities become smarter. In this year’s Digital Application Pavilion of Digital Expo, this exhibitor from Shanghai brought new applications of big data. On this system, big data technology focuses on the key areas of Shanghai’s urban management and operation. The establishment of intelligent model can comprehensively monitor the overall state of urban water supply system, and send out warnings and reminders in time when problems are found.

　　In addition to the water system, the brain of the city has begun to predict in advance the fields of transportation, fire safety and smart parking.

　　Guizhou, the host of the Expo, is an important pioneer area for China to implement the big data strategy. Since the establishment of the National Big Data Comprehensive Experimental Zone in Guizhou in 2016, new achievements have emerged in the development and application of big data in the fields of economy, society and people’s livelihood. At this year’s Expo, the digital government work platform was displayed in the exhibition hall of Guizhou on the Cloud, which broke the data barrier and brought new changes to people’s lives through data exchange and sharing among different departments. At present, in the mobile terminal run by Guizhou Netcom, the government service functions of different departments are classified together.

　　The technical application of the smooth flow of data not only makes people run less wrong roads, but also shows their talents in consolidating the achievements of poverty alleviation. Heiyan Village, jiangkou county, Tongren City, used to be a second-class poverty-stricken village, but now it has been lifted out of poverty. Some time ago, Guizhou Poverty Alleviation Cloud Big Data System sent monitoring and early warning information to Heiyan Village: More than half a month ago, a villager named Long had heart surgery in the Municipal People’s Hospital, and the village cadres needed to verify the situation as soon as possible. In the morning, the poverty alleviation cadres came to the villager’s home.

　　After confirming that the medical expenses and other related expenses did not pose a risk of returning to poverty for this family, Hu Yinxi logged the verification results into Guizhou Poverty Alleviation Cloud System.

　　Such a big data monitoring system has strict authority settings and shields personal sensitive information, mainly monitoring the data of unexpected situations that have the risk of returning to poverty in production and life. At present, Guizhou Province has included groups such as unstable poverty-stricken households and marginal households in the scope of big data monitoring. If there is a risk of returning to poverty or causing poverty, it will accurately analyze the reasons and eliminate the risks through effective measures.

　　This year is a crucial year for consolidating and expanding the achievements of poverty alleviation and effectively connecting with rural revitalization. After several years of development, big data technology has been applied in rural revitalization. Therefore, this year’s Digital Expo has also set up a section called "Big Data Helps Rural Revitalization". From the aspects of big data and rural environmental governance, rural e-commerce, tourism and agricultural industry integration, we will demonstrate and explore big data to empower rural revitalization.

　　The key to rural revitalization is to do a good job in industry. The "pepper cloud" on display at a booth caught the attention of reporters. On the "Pepper Cloud" platform, the data of the whole industrial chain, such as planting process, agricultural science and technology, meteorology, soil, humidity, landform and detection, are integrated, and big data technology is used to promote standardization for scattered farmers.

　　The "Pepper Cloud" platform, which breaks the problem of data collection and promotes standardized planting, relies on smart phones and big data model algorithms to insert wisdom wings for small peppers in mountainous areas. In Taiping Village, Zheng ‘an County, Guizhou Province, the 500-acre pepper planted by villager Wan Hong grew well, but weeds grew in the field and the pepper branches grew to the length of pruning. Wanhong, who was at home at this time, received a reminder from the agronomist on the platform on her mobile phone.

　　In a short time, in addition to a large area of weeding in wanhong’s pepper field, he quickly took out his mobile phone and took a few photos of the on-site completion and uploaded them to the "cloud platform" of the mobile phone.

　　On the "Chili Cloud" platform, whether the work is qualified or not is calculated by the data brain.

　　In addition to showing the latest applications of various innovative technologies based on big data in economic and social fields, the number fair has also become a new platform for the competition and development of innovative technologies. At this Expo, the announcement of the results of the selection of leading scientific and technological achievements awards attracted much attention. Among the 49 award-winning projects finally selected, seven projects including the research and application of bus-level data center network technology won the Black Science and Technology Award.

　　"The number of wisdom changes, and things are new." After seven years of development, the Expo has not only become a platform for the display and exchange of innovative technologies, but also built a bridge for the integration of China’s big data industry with the world and become an important platform for attracting foreign investment.

　　Big data has been widely used in China’s economic and social development, and the pattern of rapid development of big data industry has basically taken shape, but it still faces many challenges in data open sharing, core technology breakthrough and big data-driven development. The Expo provides a platform for innovation, integration and communication to meet these challenges. For the development of big data that has become a national strategy, activating, mining and applying big data and exploring more new technologies, new formats and new models can generate greater value and empower high-quality development.

[Autohome Jinan Discount Promotion Channel] brings you the latest car purchase discount information: Currently in Jinan, Jaguar XEL is conducting a strong promotion, with a maximum discount of 101,800 yuan, making the starting price of this luxury intermediate car very attractive, only 215,000 yuan to start. Consumers who want to seize the opportunity of this price reduction, don’t miss it, click "Chatty Car Price" in the quotation form, let’s explore more possible car purchase surprises together.

With its elegant exterior design, the Jaguar XEL shows the perfect fusion of British luxury and sports. On the front face, the ingenious air intake grille adopts the precision design of the Jaguar family, and the delicate chrome trim and matrix LED headlights complement each other, giving the vehicle a strong visual impact. In the overall style, the streamlined body lines and low body posture show the dynamic and power of the XEL, while at the same time losing elegance and refinement, whether in the city street or on the road, it can attract people’s attention.

With its refined body design, the Jaguar XEL presents an elegant side profile. The body size is 4778mm*1850mm*1429mm and the wheelbase reaches 2935mm, which makes the vehicle visually have a large and comfortable interior space. The smooth side lines outline the elegant and dynamic body lines, showing the consistent luxury aesthetic of Jaguar. The front and rear wheel tracks are 1598mm and 1582mm respectively, further enhancing the stability and handling performance. The tire size is 225/45 R18, which complements the dynamic wheel style, creating a unique sporty temperament of the Jaguar XEL.

The Jaguar XEL interior design is exquisite and luxurious, and the steering wheel is wrapped in high-end leather material, which not only provides a good grip, but also supports manual up and down + front and rear adjustment to meet the individual needs of the driver. The 10.2-inch central control screen shows the sense of technology, integrating multimedia system, navigation and phone functions, so that the driver can easily control various functions. The seats are made of imitation leather, which is both comfortable and durable. The main and auxiliary seats support front and rear adjustment, backrest adjustment and multi-directional adjustment, such as high and low adjustment and waist support, to provide passengers with an excellent riding experience. The front seats are also equipped with heating function to ensure extra warmth in cold weather. The overall interior pays attention to detail and texture, creating an elegant and modern driving environment.

Jaguar XEL is equipped with a 2.0T turbocharged engine with an output of 184 kilowatts and a maximum torque of 365 Nm. This power unit has a strong performance of 250 horsepower and is matched with an 8-speed automatic transmission to ensure the ride and power response of the vehicle during driving.

To sum up, the Autohome owner is full of praise for the exterior design of the Jaguar XEL. The fusion of youthful fashion and classic elements, as well as the smooth design of the lines, all add a lot to the car. The owner’s inclusive experience also reflects the XEL’s ingenuity in details, which undoubtedly brings extraordinary visual enjoyment to the driver. Therefore, for consumers who pursue design and driving pleasure, the Jaguar XEL is undoubtedly a worthy choice.

Recently, car home Quanzhou preferential promotion channel has brought a wave of good news! This popular SUV model is undergoing a price reduction promotion in Quanzhou, with a maximum discount of 10,000 yuan. Now buy Haval Xiaolong, the minimum starting price is only 129,800 yuan. If you are interested in this model, don’t miss this rare preferential opportunity. Please click "Check the car price" in the quotation form to get a higher discount!

Haval Xiaolong is a stylish and dynamic SUV with a streamlined front face and a black honeycomb grille. The overall style is very sporty. The body lines are smooth and strong, and the body lines are simple and smooth, which is very atmospheric. At the same time, Haval Xiaolong also uses the headlight group of LED light source, which has excellent lighting effect and improves the safety of driving at night. The side of the car body adopts a double waistline design, which highlights the sense of movement and strength of the car body. The tail design is simple, and the taillight group adopts LED light source, so the overall shape is very fashionable. Generally speaking, the design of Haval Xiaolong is excellent, fashionable and dynamic, showing the personality and pursuit of modern young people.

Haval Xiaolong is a compact SUV with a body size of 4600*1877*1675mm and a wheelbase of 2710 mm. The body lines are smooth and the side lines are simple and atmospheric, which highlights the fashion sense of the car. The front and rear wheel tracks are 1583mm and 1587mm respectively, and the front tyre size is 225/60 R18, and the rear tyre size is also 225/60 R18. The rim of the car body has a unique style and adopts a fashionable shape, which adds a lot of sense of movement to the car. Whether you are driving in the city or traveling long distances, Haval Xiaolong can provide you with an excellent driving experience.

Haval Xiaolong’s interior design is fashionable and simple, with black as the main tone and metal decoration, which highlights the sense of technology and luxury. The steering wheel is made of leather material, which feels comfortable and can be manually adjusted up and down and back and forth to facilitate the driver’s operation. The central control screen size is 12.3 inches, which supports voice recognition control system, and functions such as multimedia, navigation, telephone, air conditioning, skylight and window can be controlled by voice. The front row and the rear row are equipped with a USB/Type-C interface, which is convenient for passengers to charge. The seat is made of imitation leather. The main driver’s seat can be adjusted in front, back and height, the co-pilot’s seat can be adjusted in front, back and back, and the rear seat supports proportional reclining, providing more space and comfort for passengers.

Haval Xiaolong uses a 1.5L 101 horsepower L4 engine with a maximum power of 74kW and a maximum torque of 132 N m.. At the same time, it is equipped with a 2-speed DHT gearbox to provide smooth power output and efficient fuel economy for vehicles.

Thanks to the owner of car home for sharing, his/her evaluation of Haval Xiaolong is very pertinent. As a person with a family, he/she attaches great importance to the practicality of vehicles. Haval Xiaolong’s spacious and comfortable space really brings a good car experience to his/her family. In addition, he/she also mentioned his/her love for the appearance and interior of the vehicle, which is one of the reasons for choosing Haval Xiaolong. Haval Xiaolong’s sleek appearance and high-tech interior have left a deep impression on him/her. Moreover, he/she also mentioned that the cost of using Haval Xiaolong is very low, which is also an important factor he/she considers when buying a car. Haval Xiaolong’s low fuel consumption and low maintenance cost make him/her very satisfied. Generally speaking, Haval Xiaolong is a cost-effective model, which not only has excellent exterior and interior design, but also has excellent practicability and use cost.

　　BEIJING, Beijing, Feb. 25 (Huang Fang) 2024 marks the 60th anniversary of the establishment of diplomatic relations between China and France and the year of Sino-French cultural tourism, and various forms of cultural exchange activities have been carried out one after another. On the evening of February 23rd, on the eve of the Lantern Festival, at the invitation of the Chinese People’s Association for Friendship with Foreign Countries (hereinafter referred to as the All-China Association for Friendship with Foreign Countries), 150 people, including the youth delegation of the EU-China Friendship Association (hereinafter referred to as the EU-China Friendship Association), the youth delegation of the French People’s Aid Association and the teachers and students of the China Theatre Academy, participated in the "Sino-French Friendship Night" party in Beijing to start the Sino-French Youth Friendly Exchange Week.

　　Before the event, Yang Wanming, president of the All-China Association for Friendship with Foreign Countries, sent an earnest message, expecting Chinese and French youths to become guardians of Sino-French friendship, practitioners of the "Sino-French spirit" and builders of the community of human destiny. "I hope that all young friends can make full use of this opportunity to start a friendship journey from meeting, accompanying and moving in opposite directions."

　　Famous performances of traditional Chinese operas, string-burning of classic French songs … You sing and I come on stage, and Chinese and French youths show their respective cultural styles in the cultural performances. The performance of national instrumental music and the chorus of famous sections of classic operas brought by the student representatives of China Opera Academy won applause from the audience. French teenagers were invited to interact with the Monkey King after the performance of the Peking Opera segment "Make a scene in Heaven".

　　French youth representatives from the French People’s Aid Association and the Europe-China Friendship Association presented programs such as singing classic French songs and reciting China’s ancient poems, which not only showed the French cultural heritage, but also showed their keen interest in China culture.

　　The pop dance "Subject III" performed by Chinese and French teenagers pushed the atmosphere of the whole party to a climax, and the audience stood up and applauded, cheering for the beautiful friendship between the two countries.

　　"The performance tonight is really wonderful!" Julien Villain, member of the National Committee of the French People’s Aid Association and head of this youth delegation, said. He thanked the China People’s Association for Friendship with Foreign Countries for its invitation, and said that the mission of the Association was to promote cross-border cultural exchanges. "We expect young people in France and China to communicate and experience each other’s cultures. At the same time, China friends are also welcome to come to France to watch the 2024 Olympic Games. "

　　After the performance, the organizers also prepared mini temple fair experience activities, and traditional folk activities such as painting faces and blowing sugar people attracted many French teenagers to watch. "I love China!" They said that although they have been in China for a short time, they have already felt the charm of China culture.

　　During the event, French youth shared their views on this event and their expectations for the relations between the two countries. Fatiha, a social worker of the National Committee of the French People’s Aid Association, said: "France will host the Olympic Games in 2024, and I hope that France and China will have more exchanges and cooperation in the field of sports." Pierre, a French youth, said that his major is economics and he hopes to contribute to the economic exchanges between France and China. "I also expect France and China to have more excellent cultural exchange activities, learn from each other’s cultures and make common progress."

　　"2024 is a very good opportunity for young people of the two countries to have more contacts. I believe that in the future, Sino-French cultural exchange activities will become more and more abundant. " Wang Kun, deputy dean of the School of French Studies at Beijing Foreign Studies University, said that opening the visa-free policy for France would give French youth more opportunities to come to China. As an educational scholar, he hopes that there will be more communication platforms to enhance mutual understanding between Chinese and French friends in various fields.

Wen San competes for the nucleus.

1. The the glory of the king system collapsed and reached the top of Weibo Hot Search.

On September 4th, a topic "the glory of the king collapsed" rushed to Weibo for hot search. The glory of the king official response, some players in qualifying, the peak race into the abnormal problem, the problem is being dealt with emergency positioning.

Although the official did not explain the specific reasons for the server abnormality, recently, the most stringent "anti-addiction" notice in history has just been issued. The notice requires strict restrictions on the online game time of minors, and can only provide one-hour service to minors from 20: 00 to 21: 00 on Friday, Saturday, Sunday and legal holidays.

And "the glory of the king collapsed" is in the first weekend when major online game companies implement policies.

2. Apple’s first AR/VR chip exposure, low-key plus meta-universe.

On September 3rd, according to the exclusive report of The Information, Apple completed the research and development of chips such as System-on-Chip (SoC) last year, which has no built-in AI acceleration module. Apple chips have better performance than third-party SoC, including better wireless data transmission, compression, decompression and higher energy efficiency.

The report shows that SoC and two other Apple chips have reached what the semiconductor industry calls a milestone. The physical design of the chip has been completed and is ready for trial production. According to people familiar with the matter, TSMC is producing these three chips, and it is at least one year before mass production. This is a key stage in the development of this head display.

According to the previous news, its debut will be released as early as next year, but Apple may further postpone the release time.

3. Premier League Wolves acquired Chongqing QGhappy and entered the professional league in the glory of the king.

On September 5th, Fosun Sports, where the Premier League Wolves are located, officially announced the acquisition of the glory of the king Professional League (hereinafter referred to as KPL) club Chongqing QGhappy.

After the acquisition, Chongqing QGhappy will be renamed as Chongqing Wolves, and will continue to take Chongqing as the home of the team in the new season and fight with a brand-new attitude.

This announced that the Premier League Wolves officially entered KPL, and the Wolves became the first traditional football club to enter the world’s top mobile e-sports professional league.

4. South Korea’s "Partial Amendment to the Telecommunication Business Law" was passed, and Apple’s monopoly on commission has become a thing of the past.

The issue of Apple Store payment has been the focus of the industry in recent years, including the previous Epic vs Apple War.

On August 31, South Korea’s "Partial Amendment to the Telecommunication Business Law" was officially passed, and South Korea became the first country in the world to end the monopoly position of Apple and Google. According to the requirements of the Act, neither Google Play Store nor Apple AppStore can force developers to use the only payment system on the platform in the Korean market.

This means that developers will be able to use third-party payment, and the app store that has lasted for many years will be divided into 3: 7 models and take the lead in ending in the Korean market.

In addition, Japan, India and other countries have also indicated that they will further review the payment problem of Apple Store.

• 2.1 Game list in domestic market

Chinese mainland market

Domestic market August 30, 2021 — On September 4th, in the best-selling list of iOS games, The Original God topped the list, and The Battle of the Golden Shovel temporarily occupied the third place in tencent games.

On August 31st, on the occasion of the first anniversary of "The Original God", Mihayou released a brand-new 2.1 version of "The Moon is under the sun". Including the new roles of "Thunder General, Coral Palace Heart Sea, and Jiutiao Luo", opening two new areas of "Qinglai Island and Haitang Island" and updating the fiend mission and legendary mission.

In addition, new weapons, fishing systems and new monsters have been put on the shelves.

Aside from the quality of products, The Original God has been successfully pushed out of the glory of the king on September 1st, and reached the top of the best-selling list of App Store games with its stable long-term content output, staged stacking of buff, and the amount of fluid absorbed by the first anniversary activities.

On the other hand, tencent games’s The Battle of the Golden Shovel has become the "third brother" of tencent games since it was launched on August 26th.

Recently, this work has been closely followed by the glory of the king and Peace Elite, and it has been firmly in Top5.

In terms of other products, Sanqi’s mutual entertainment "Douluo Mainland: Soul-to-Soul Match" and Netease’s game "Fantasy Westward Journey" performed steadily.

China Hong Kong market

China and Hongkong Market August 30, 2021 — On September 4th, in the best-selling list of iOS games, Ali’s games "The Three Kingdoms Strategic Edition", "The Original God" and "The Robbery of Heaven and Earth: The Return of the Dark City" topped the list.

As one of the heavyweight products of Ali Games, The Three Kingdoms Strategic Edition has been at the top of the local App Store game bestseller list since it landed in the Hong Kong market in January this year. In addition, the game was also a T1-level product in the strategy game market at that time.

Thanks to the first anniversary of the launch and version 2.1, the global release of Mihayou "The Original God" has also performed extremely well in the Hong Kong market this week. Temporarily remain in the best-selling list Top2.

In addition, Zi Long Games’ innovative placement of the RPG game "Robbery of Heaven and Earth: The Return of the Ghost Town" also topped the best-selling list of Hong Kong App Store games this week.

In addition to local products, the Marvel Comics IP adaptation MMORPG mobile game "Marvel Comics Future Revolution" launched by South Korea Netstone and Marvel Comics has also performed well in the Hong Kong market since it was launched on August 24. Japanese manufacturers’ products such as Zhilong Lost City, Baokemeng Master EX, Dragon Ball Z, and Football Teenager gathered in the Top10 of the best-selling list of App Store games in Hong Kong.

China Taiwan Province market

China Taiwan Province Market August 30, 2021 — On September 4th, in the best-selling list of iOS games, The Original God and Three Kingdoms Strategic Edition topped the list.

Similar to the Hong Kong market, Ali’s game "The Three Kingdoms Strategic Edition", Mikhail’s game "The Original God" and Zi Long’s game "The Robbery of Heaven and Earth: The Return of the Ghost Town" all performed well in the best-selling list of the App Store in Taiwan Province this week.

Sanqi Mutual Entertainment’s "Douluo Mainland: Soul-to-Soul Duel" is stable in the best-selling list Top5 this week. As far as performance is concerned, this work is a relatively successful mobile game adapted from Douluo Mainland IP on the market at present.

In addition, the company’s "Doomsday" and "Call me a big shopkeeper" two products, which mainly go to sea, also entered the Top10 of the App Store game list this week.

• 2.2 List of Games in Major Overseas Markets

American market

American market August 30, 2021 — On September 4 th, in the best-selling list of iOS games, "The Original God" dominated the list.

Quality+global theme, coupled with the continuous and stable long-term content output, gives Mihayou the confidence to reach different cultural regions. Since September 1, the game has been on the best-selling list of App Store games in the United States for three consecutive days.

In addition, the only domestic game that entered the Top10 list this week is tencent games’s Call of Duty Mobile Games.

Japanese market

Japanese market August 30, 2021 — On September 4 th, in the best-selling list of iOS games, "Horse Racing Mother" topped the list.

In terms of domestic games going to sea in Japan, Mihayou’s Original God, music element Idol Dream Sacrifice, Netease’s game Wild Action and Fifth Personality entered the Top10 of the best-selling list.

Korean market

Korean market August 30, 2021 — On September 4th, in the best-selling list of iOS games, Odin: The Rise of Varhala still topped the list.

In terms of domestic South Korean games, Mihayou’s "The Original God" and Ali’s game "The History of the Three Kingdoms Strategic Edition" are on the Top2 of the best-selling list.

In addition, tencent games’s PUBG Mobile and Lilith’s Awakening of the Nations entered the Top10 list.

Indian market

Indian market August 30, 2021 — On September 4th, in the best-selling list of iOS games, PUBG MOBILE India Edition, SEA《Free Fire and tencent games’s Call of Duty Mobile Games launched a fierce competition around "India is the first brother to eat chicken mobile games".

Only from this week’s performance, the top two products ranked Top1 in the best-selling list, and basically remained within Top3. In contrast, the advantages of tencent games’s Call of Duty Mobile Games are not obvious. During the period, it ranked Top2 and dropped out of the Top10 list.

In fact, this is quite different from the performance of PUBG MOBILE India Edition. To some extent, in the same category, the products that enter the market first will definitely have the advantages of user base and usage habits.

Even if PUBG MOBILE India Edition has the support of "invisible hand", it is difficult to "cover the sky with one hand".

Data-Eye data shows that casual games occupy all the positions of Top10 in the buying list from August 30th to September 5th.

Compared with last week, although Beijing Zhanxin Power "Paradise 233" is still at the top of the buying list, the amount of materials released this week has dropped by 50% to 31,413 groups, compared with 68,993 groups in the same period last week.

In addition, from the perspective of product types, most products in the Top10 list are "leisure+online earning" types.

Since the State Press and Publication Administration released the game version number on July 22nd, no new version number information has been published recently.

According to competitive statistics, as of September 5, 2021, a total of 755 game version numbers were issued. Among them, there are 679 domestic game versions and 76 imported game versions.

Specifically, Tencent, Netease, ByteDance and Aauto Quicker were issued with version numbers in 2021, which were 13, 11, 2 and 3 respectively.

It is worth mentioning that on September 3, the State Council issued a notice on several measures to promote the reform and innovation of trade and investment facilitation in the Pilot Free Trade Zone, in which Article 16, "Piloting the territorial management of online games", pointed out that the Central Propaganda Department will be responsible for promoting the online game audit pilot work in the location of the eligible Pilot Free Trade Zone.

In fact, the idea of "launching a pilot project of territorial management of online games" has been put forward many times this year. For example, on April 8, the Ministry of Commerce of the National Development and Reform Commission issued the Opinions on Several Special Measures to Support the Construction of Hainan Free Trade Port and Relax Market Access, and on April 21, the Ministry of Commerce issued the Overall Plan for the Comprehensive Pilot of Expanding and Opening up the Service Industry in Hainan Province, all of which advocated Hainan to deepen the pilot work of reviewing the content of local online games.

In addition, on April 21st, in the notice of the Ministry of Commerce on printing and distributing the "Overall Plan for the Comprehensive Pilot Project of Expanding and Opening up the Service Industry in Chongqing", it also mentioned "supporting Chongqing to actively create conditions to apply for the pilot project of reviewing the content of local online games".

Since 2018, the version number policy has been tightened in an all-round way, and the version number has been extremely strict. Hainan and Chongqing are expected to become new network audit pilots, and may be improved.

It must be pointed out that considering the recent "uninsured" incidents, Jinghe believes that the increase in pilot projects does not mean that the approval will be relaxed, or even stricter. For example, no new version number was issued in August 2021, which also explained some problems.　

Unresured correlation:

August 30th: The three-day and three-hour insurance policy was issued.
The State Press and Publication Administration issued the Notice on Further Strict Management to Effectively Prevent Minors from Indulging in Online Games. The contents of the notice are roughly divided into three parts: for game companies, the requirements for real-name registration and login of online game user accounts are strictly implemented; Strictly control the duration of providing game services to minors (only on Fridays, Saturdays, Sundays and legal holidays at 20: 20：00— 21：00）。

August 31st: Children’s game community should also be limited to 3 hours.

A number of official accounts of Baiao Family Interactive, the developer of Olastar and Obi Island mobile games and page games, announced that the anti-addiction system of mobile games and page games will be adjusted on September 1, and will only provide one-hour game service to minors from 20: 00 to 21: 00 on Fridays, Saturdays, Sundays and legal holidays, and will not provide game service to users who are not registered and logged in by their real names in any form.

September 1st: Some e-sports events announced restrictions on the age of contestants.

The State Press and Publication Administration recently issued the Notice on Further Strict Management to Effectively Prevent Minors from Indulging in Online Games. Subsequently, some e-sports officials announced that they had begun to limit the age of the contestants. Among them, the PEL Peace Elite Professional League announced that it will carry out compliance work on the age of the contestants; KPL the glory of the king Professional League has made it clear that KPL and K-A players must be at least 18 years old before they can participate.

September 2nd: Hearthstone prohibits underage certified professional players.

Recently, the State Press and Publication Administration issued the Notice on Further Strict Management to Effectively Prevent Minors from Indulging in Online Games to solve the problem of minors’ overuse or even indulging in online games. Subsequently, major manufacturers have expressed their views, and now Netease has decided to prohibit minors from being certified as professional e-sports players of Hearthstone Legend.

September 4th: "the glory of the king" collapsed, ranking first in the hot search.

"the glory of the king collapsed" topped the hot search list in Weibo. Although the official did not explain the specific reasons for the server abnormality, recently, the most stringent "anti-addiction" notice in history has just been issued, demanding that the online game time of minors be strictly limited, and only one hour service can be provided to minors from 20: 00 to 21: 00 on Fridays, Saturdays, Sundays and legal holidays. This is the first weekend for major online game companies to implement policies.

Industry trends:　

August 30th: The producer of "Rulong" is expected to join Netease.

According to Bloomberg News, Netease is in the final negotiations to poach the names of the producers of "Like a Dragon" series from Sega. According to people familiar with the matter, after Ming Yue changed jobs to Netease, he will set up his own team and develop new games. The two sides have not yet signed a final contract, and his responsibilities have not yet been finalized. Miyuki Kuniyama is a famous game producer in the Japanese game industry. The total sales volume of his series of "Rulong" games has exceeded 14 million.

August 31st: South Korea legislates to end Apple’s channel monopoly.

In the plenary vote of the National Assembly of South Korea, the Partial Amendment to the Telecommunication Business Law was passed with 180 votes in favor, 0 votes against and 8 abstentions. South Korea became the first country in the world to end the monopoly position of Apple and Google.

According to the requirements of the Act, neither Google Play Store nor Apple AppStore can force developers to use the only payment system on the platform in the Korean market. This means that developers will be able to use third-party payment, and the app store that has lasted for many years will be divided into 3: 7 models and take the lead in ending in the Korean market.

August 31: Netstone establishes Yuan Universe Company.

Netmarble F&C, a subsidiary of South Korean mobile game giant Netmarble, said on the 31st that its wholly-owned subsidiary "Metaverse Entertainment" was formally established. According to reports, "Metauniverse Entertainment" will devote itself to developing a virtual reality platform and operating virtual idols. The masterpieces of mobile games launched by Netstone in recent two years mainly include Seven Sins: The Battle of Light and Darkness and Sword Spirit Revolution.

August 31st: Robles invested 90 million dollars to expand.

The developer of Robles is planning to expand the company. In the latest quarterly financial report of Robles, the company plans to expand its headquarters in san mateo, California, with an expansion area of 123,000 square feet. The expansion project will cost about $90 million and is expected to be completed in the first quarter of 2022.

August 31st: iQiyi launches VR All-in-One Adventure 3.

Iqiyi Adventure VR held an online new product release show with the theme of "Good Games, Free Play", and officially released its fun and beautiful new generation flagship VR masterpiece — — Adventure 3. The first 30 high-quality games are all open to the first owner for free, and the total value of the games exceeds 1700 yuan.

September 1st: The father of PUBG set up an independent game studio.

Brendan Greene, the creator of "Survival of the Jedi", announced that he has left Krafton, the parent company of Blue Hole. As the founder of Survival of the Jedi, PlayerUnknown in the full name of this book (Player Unknown’s Battle Grounds Player Unknown) is his screen name.

September 2: Lilith card new tour exposure.

Lilith officially announced that "Shenjue" has already made reservations on platforms such as bilibili and TapTap, and expressed the hope to present a brand-new popular fantasy IP for players through "Shenjue". "Shenjue" is an RPG mobile game developed by Lilith with the theme of urban mythology. In addition to combining urban and mythological themes, the game also incorporates the elements of trend and electronic sound, which is unique in terms of picture and music.

September 2nd: Hatsune Miku Mobile Games will be released in the morning and evening.

Hatsune Miku genuine authorized mobile game "World Plan Colorful Stage! Specially invited: Hatsune Miku (hereinafter referred to as "World Plan") officially announced that Lightyear, a subsidiary of ByteDance, will be responsible for the distribution in Asia except Japan.

September 2: Apple opens third-party payment for audio and video applications.

According to reports, Apple will allow third-party developers to connect their software to external websites, so that users can buy their paid services, which has solved the long-standing controversy surrounding the Apple App Store. These include audio and video, reading and other applications, and game applications are not among them for the time being.

September 3: Apple’s first AR/VR chip is exposed.

According to the exclusive report of The Information, Apple completed the research and development of chips such as System on Chip (SoC) last year, which has no built-in AI acceleration module. Apple chips have better performance than third-party SoC, including better wireless data transmission, compression, decompression and higher energy efficiency.

September 3: India or review Apple Store payment issues.

After South Korea, India’s antitrust authorities are also eyeing App Store’s in-app payment problem, that is, forcing developers to use their in-app purchase system. The Indian Competition Commission will review the case in the next few weeks and may order a wider investigation or deal with it in general.

September 3rd: JD.COM banned 87 console games.

JD.COM’s announcement of banning the sale of games has been widely circulated. There are as many as 87 games in the announcement, most of which are console games, among which there are many famous masterpieces such as Call of Duty series and Collection! Animal Forest Friends Association, FIFA19, etc.

September 3rd: Layabox wholly acquired FairyGUI, the largest third-party editor.
Recently, Layabox, the company owned by LayaAir engine, has completed the wholly-owned acquisition of Huagu Software. In the future, FairyGUI will still maintain independent operation and version maintenance. Gu Zhu (Xiao Yingtang), the founder of Huagu Software, joined Layabox and became the head of Layabox Guangzhou Branch, mainly responsible for the design and development of LayaAir engine 3.0 IDE. LayaAir engine, owned by the acquirer Layabox, accounts for 90% of the 3D engine of small game platform with its mature and leading 3D technology advantages.

Financial report dynamics:

August 30th: The revenue of Sanqi Entertainment H1 is 7.5 billion yuan.

Sanqi Entertainment released its financial report for the first half of 2021. The financial report shows that H1 Sanqi Entertainment achieved revenue of 7.539 billion yuan, a year-on-year decrease of 5.63%; The total profit was 1.006 billion yuan, a year-on-year decrease of 49.51%; The net profit attributable to shareholders of listed companies was 854 million yuan, down 49.77% from the same period of last year. Among them, the company’s mobile game business revenue was 7.067 billion yuan, down 4.65% year-on-year.

August 30th: Google App Store earned $11.2 billion in 2019.

South Korea may ban Google and Apple from charging software developers commissions for in-app purchases, the first such containment measure in a major economy, which may damage the lucrative revenue sources of technology giants, Reuters reported. According to the report, the Legislative and Judicial Committee of South Korea’s Parliament is expected to approve an amendment to the Telecommunication Business Law known as the "Anti-Google Law" on Tuesday, prohibiting application store operators with dominant market positions from using certain payment systems.

August 30th: century huatong H1 game revenue is 6.2 billion yuan.

Century huatong released its financial report for the first half of 2021. The financial report shows that H1 century huatong achieved revenue of 7.31 billion yuan, down 5.9% year-on-year; The net profit attributable to shareholders of listed companies was 2.45 billion yuan, a year-on-year increase of 52.88%. Among them, the proportion of Internet game revenue has reached 85.15%. During the reporting period, the company’s game business achieved operating income of 6.228 billion yuan, with a compound growth rate of 35.51% in three years.

August 31st: Netease game H1 revenue of 14.5 billion.

Netease announced its financial report for the second quarter of 2021. According to the financial report data, Netease Q2′ s total revenue was 20.52 billion yuan, a year-on-year increase of 12.9%. The net profit attributable to shareholders of the company was 3.54 billion yuan, a year-on-year decrease of 21.9%; Under non-GAAP, the net profit attributable to shareholders of the company was 4.23 billion yuan. In terms of game business, Netease’s total game revenue in this quarter increased by 5% year-on-year to 14.53 billion yuan.

E-sports dynamics:

September 2nd: EDG won the LPL Summer Championship.

The 2021 LPL Summer Finals was held in Hangzhou Olympic Sports Center. EDG defeated FPX by 3:1 to win the Summer Finals, and finally successfully won the Silver Dragon Cup, and will compete in the 2021 League of Legends Global Finals S11 as the No.1 seed of LPL.

September 3rd: RNG Zero Letter WE entered S11.

In the first round of qualifiers in LPL Division of League of Legends Global Finals in 2021, RNG team defeated rival WE with a score of 3-0 and obtained the third seed qualification leading to the global finals.

September 5th: Premier League Wolves acquire Chongqing QGhappy.

Fosun Sports, where the Premier League Wolves are located, officially announced the acquisition of the glory of the king Professional League (hereinafter referred to as KPL) club Chongqing QGhappy. After the acquisition, Chongqing QGhappy will be renamed as Chongqing Wolves, and will continue to take Chongqing as the home of the team in the new season and fight with a brand-new attitude. This announced that the Premier League Wolves officially entered KPL, and the Wolves became the first traditional football club to enter the world’s top mobile e-sports professional league.

Start a new tour next week (9.6-9.12):

According to the statistics of hot money network, the only big factory game to be launched next week is Netease game Harry Potter: Magic Awakening.

This work is an RPG mobile game authorized by the original Harry Potter, developed and distributed by Netease Games.

In the game, the player plays a freshman in the School of Wizardry, enters Hogwarts College to study, and starts a mysterious adventure with other partners. Although the picture of the game is 3D, through the combination of filters, rendering and light and shadow, the whole picture has a retro picture book effect, which is very compatible with the magical theme of Harry Potter.

At present, Harry Potter: The Magic Awakens has more than 10 million reservations in official website, and the TapTap score is 7.1.

Every reporter: Wang Ziwei

In 2022, it became a watershed for new brands. Brands that survived the cold winter of capital and the pain of transformation survived, while those that could not survive gradually disappeared in the wave of the market. It is no exception for beauty brands.

Recently, Vipshop released "Hot Search List of Beauty Cosmetics in 2022" (hereinafter referred to as "Hot Search List"). The list shows that in 2022, consumers are price-sensitive, and "cost-effective" and "flat replacement" have become the consumption keywords of young consumers this year.

This year can be described as two days of ice and fire for beauty brands.

From the perspective of the consumer market, beauty is still a big category favored by consumers. According to public data, during Tmall double 11 in 2022, the sales of beauty products and personal care products reached 42 billion yuan, with sales exceeding 200 million pieces. Among them, the GMV of Top5 brand exceeded 1.3 billion, and the sales of TOP20 brand exceeded 19.1 billion yuan.

Vipshop platform, the overall sales volume of beauty products increased by 58.8% year-on-year in 2022; In the live broadcast room in Li Jiaqi, double 11, domestic brands such as Polaiya, Youshiyan, Kuadi and one by one are sold out.

At the same time, it should also be noted that in the field of beauty cosmetics, players in collection stores are also experiencing a "cold wave", and related brands have shrunk their fronts to varying degrees; In addition, the listed new brands have also encountered a roller coaster of market value: after the listing of Perfect Diary, the market value has evaporated by hundreds of billions.

Beauty collection shop, a store in Mei. Image source: Every reporter Liu Xuemei photo

In this case of "ice and fire", there are many people in the industry who look at the domestic beauty market. The industry believes that the gradual development of domestic consumers’ aesthetics has actually brought new opportunities to new brands of domestic products. In this context, European and American giants began to set up investment companies, deeply rooted in the China market, and had firm confidence in the market. Domestic enterprises also "bought luxury goods" abroad.

Beauty consumers in 2022 are more sensitive to price. According to the statistics of Hot Search List, in the current challenging economic environment, many consumers’ ideas have changed and become more rational and pragmatic, and the popularity of search terms such as "cost performance" and "flat replacement" remains high.

In this context, the trend of domestic products and cutting-edge brands with obvious cost-effective advantages ushered in the "market year". On the platform of Vipshop, the sales of brands such as Ximuyuan, Zhuben, Grain Rain and Yeast Color doubled.

"Hot Search List" shows that functional skin care is also a highlight of the beauty market in 2022. According to the annual search data of Vipshop, hyaluronic acid, salicylic acid and nicotinamide became the three hottest beauty ingredients in 2022, followed by Centella asiatica, 377, VC, astaxanthin and alcohol A.

In the White Paper on New Consumption in China in 2022, Yang Boya, the founder of Half-One, said in an exclusive interview that users in China have their own unique aesthetics on good skin condition, which means that users in China have a clear localization trend on their ideal good skin condition.

This trend is also reflected in the field of makeup. "Hot Search List" shows that "pseudo-plain face" and "atmosphere" are the mainstream trends of makeup in Vipshop’s 2022 station.

In addition, thanks to the vigorous rise of outdoor activities, the concept of year-round sun protection is deeply rooted in the hearts of the people. Vipshop data also shows that in 2022, compared with buying hair and body care products, young people of generation Z after 90 and 95 are more willing to spend money on sun protection.

The "roller coaster" experience of Perfect Diary’s parent company, Yixian E-commerce (YSG.US, USD 1.47/share, with a total market value of USD 822 million) in the US stock market has not scared off domestic brands, and listing is still the choice of domestic beauty brands. According to incomplete statistics of the media, since 2020, 19 domestic beauty-related enterprises have gone public.

On December 22nd, Shanghai Shangmei Cosmetics Co., Ltd., the parent company of domestic beauty brand Kanshu, was officially listed on the Hong Kong Stock Exchange, becoming the "first domestic beauty stock of Hong Kong stocks".

In addition, some brands have begun to acquire international brands to supplement their product lines. In July 2022, Shuiyang announced that it planned to acquire 90.05% equity and some creditor’s rights of the parent company of EviDenS de Beauté, a French high-end cosmetics brand, for about 337 million yuan.

This is not a case. According to the incomplete statistics of the beauty media "Qingyan", since 2018, seven companies including Yixian E-commerce, Gaolang and Polaiya have established capital ties with foreign beauty brands and companies through investment and acquisition, and established corresponding industrial funds.

Although it is a world of ice and fire, the impact of new brands on foreign brands has made international brands feel pain. It has become the choice of many international brands to tap new domestic brands and share a piece of China makeup market.

The obvious signal is that in May this year, two American giants, L ‘Oreal and Shiseido, successively set up investment funds in China.

According to the enterprise survey data, on May 5th, L ‘Oré al held 100% shares in Shanghai Meifang Business Consulting Co., Ltd. and 100% shares in Shanghai Meifang Investment Co., Ltd., which was the first company established by L ‘Oré al in China market with a registered capital of 100 million RMB, and was committed to investing in innovative beauty technology.

In the same month, Shiseido also established the first entity of China investment fund "Ziyue Fund", and Xiamen Ziyue Equity Investment Partnership (Limited Partnership) was incorporated, with a capital contribution of RMB 501 million, of which Shiseido (China) Investment Co., Ltd. contributed 98.0%.

According to public information, the above-mentioned beauty companies have laid out a big health track in a deep or shallow way, focusing on technologies related to dermatology. Among them, Ziyue has made frequent efforts in oral beauty and medical beauty tracks, and Meifang has also made efforts in the local perfume market in China, investing in new domestic brands such as Wenxian.

With the maturity and optimization of China’s beauty market in terms of channels, brands and supply chains, foreign-funded enterprises are no longer blindly buying local brands or independently developing new brands, but making commercial investments in a more flexible way.

national business daily