Competing for the high-end market Another mobile phone manufacturer brought Porsche.

　　On March 18th, Glory released three new products in Beijing-Magic 6 to Zhen Edition, RSR Porsche Design, and Magicbook Pro 16, the first AI laptop.

　　RSR Porsche design is the highlight of this conference and a new member of Glory’s high-end product line. In the mobile phone industry, co-branding with well-known luxury brands is a way to promote the influence of high-end products. Huawei’s past cooperation with Porsche Design is a successful business case. Today, Huawei has established its own "extraordinary masters" series, and glory has followed this route to some extent.

　　The price of this mobile phone co-branded with Porsche design is 9999 yuan, which is an attractive figure compared with the price of tens of thousands of yuan for luxury brand co-branded mobile phones.

　　Glory hopes to win more shares in the high-end market and intends to expand related product lines. Only in Magic 6 series, there are standard version, Pro version, Zhizhen version and RSR Porsche design models, and the price ranges from 4399 yuan to 9999 yuan. In addition, the glory folding screen is also available in Magic V2, Magic Vs and other products. Zhao Ming also revealed that glory will launch the first small folding product this year.

　　Zhao Ming said in an interview with Interface News and other media that the reason why so many product lines have been launched is because different new technologies need different products to undertake.

　　For example, Tandem screen in RSR Porsche design is connected in series with two stacks.Architecture, the official claims that the screen life can be increased to 600%, but mass production is extremely difficult, and it takes a long time to improve the mass production capacity, so it will be sold in the form of limited supply. At the same time, glory and hope.Array focusing system (to achieve SLR-level motion capture), giant rhinoceros glass and other technologies can be more widely used, so the Supreme Edition with relatively low price has been introduced.

　　Glory really needs to speed up its actions in the high-end market. One background is that Huawei’s mobile phone business is recovering rapidly.

　　According to market research firm CounterpointResearch, Huawei’s smartphone sales in China have returned to the first place in the first two weeks of 2024. The return of the giants in the past means that the market space for competition has narrowed, and how to leave a deeper impression on consumers has become a problem that all manufacturers are thinking about.

　　Another card of glory is AI. Zhao Ming said that some manufacturers have launchedIt is more inclined to provide application experience of generative services, such as picture optimization, AI call minutes, AI translation, etc. But in his view, this can’t be called. The service on the application side should be handed over to a third-party service provider. The core of mobile phone manufacturers’ ability lies in making an operating system, that is, platform-level AI.

　　Zhao Ming believes that mobile phones may be one of the best carriers for AI to land. It has a large number of user data, and can provide customized services for thousands of users after the training of the system. This is a tempting scene, but the premise of realization is that more APP partners will join-which will also be the next challenge of glory.