Is the content suspected of violating the rules？ The little red book was suddenly removed from the shelf, and there has been controversy in the past five months.

　　Zhongxin Jingwei Client July 30th (Chang Tao) "Little Red Book ‘ Water inverse ’ Haven’t left yet. " On the morning of 30th, after seeing the news that "Little Red Book was suspected to have been removed from the shelves by major Android app stores" posted on Weibo Hot Search, senior user Xiaoyu (pseudonym) quipped in the comment area.

　　The Sino-Singapore Jingwei client search found that as of press time, the Little Red Book App could not be downloaded and installed in the Android mobile app mall including Huawei, vivo, OPPO, Yijia and Xiaomi, and the Android mobile phone management software pea pods, Kuan and AppBao. However, the Apple App Store can still search for Little Red Books and download them normally.

　　Little Red Book has been controversial in the past five months since it was exposed that "planting grass" notes were written and data was falsified on the eve of 315 this year. According to the ranking of complaints in the first half of 2019 published by Shanghai Consumer Protection Committee on the 29th, the number of complaints from Xiaohongshu exceeded 1,000, ranking in the top ten.

　　Being removed from the platform by multiple platforms, the official response is "communicating"

　　Zhongxin Jingwei noticed that when searching for "Little Red Book" in the app stores of vivo, OPPO and Xiaomi, the page showed "internal optimization, download is not available for the time being", while in Huawei’s app store, it showed "service adjustment".

　　On the morning of the 30 th, the relevant person in charge of Xiaohongshu responded to the media that the product was suspected to be removed from the shelf. The company has learned about the situation and is actively communicating with relevant departments to solve it. Users who have installed Xiaohongshu App will not be affected in normal use.

　　In fact, the sudden removal of products from the shelves is not "exclusive" to Xiaohongshu, which has happened to apps such as bilibili and Netease Cloud Music before.

　　In July, 2018, bilibili was suspected of being taken off the shelves by some application stores, and it was later confirmed that eight video applications, including bilibili and Second Shot, were required to be taken off the shelves for one month in the centralized rectification action of the short video industry on the Internet. Since then, bilibili officials have issued a "comprehensive content rectification" announcement, saying that the content of the whole station will be rectified in strict accordance with the requirements, and the construction of the website audit team will be strengthened, and users will be mobilized to conduct self-examination and self-cleaning on the content and community.

　　On June 29th, Netease Cloud Music, Himalayan and other online audio applications were removed from major app stores. On July 28th, Netease Cloud Music resumed its shelves in the Apple App Store.

　　Some analysts believe that the reason why Xiaohongshu was removed from the shelves this time may be similar to that of bilibili and Netease Cloud Music: the content was suspected of violating the rules and should be removed for rectification at the request of the regulatory authorities.

　　Controversial 5 months: note fraud, tobacco advertising, selling illegal drugs.

　　According to the data, Xiaohongshu was established in 2013. It is the mainstream "content+e-commerce" platform at present, and it is also a "planting artifact" for many young consumers. Xiaohongshu officially disclosed that it has 250 million users and 85 million monthly activities. According to TheInformation, Xiaohongshu is currently negotiating financing of up to 500 million US dollars, and its valuation may reach 6 billion US dollars.

　　Xiaohongshu has attracted much attention due to its rapid growth in the past two years, but at the same time, various chaos has quietly bred in the platform. Especially since March this year, Xiaohongshu has been in dispute.

　　On the eve of 315 this year, the Sino-Singapore Jingwei client reported the "Little Red Book Planting Grass Notes Industry Chain". The survey found that the notes that made consumers crazy about "planting grass" on the Little Red Book platform may not come from the personal experience of real users, but were "fabricated" by professional writers according to the needs of businesses.

　　In April, according to media reports, more than 90,000 tobacco soft articles appeared on the platform of Little Red Book. Later, Xiaohongshu announced that all the notes referring to tobacco were offline.

　　In May, Xiaohongshu pointed the gun at the platform KOL (Key Opinion Leader): bloggers with less than 5,000 fans and less than 10,000 average notes in the past month will be disqualified as brand partners, and they will not be able to receive advertisements on the platform. According to media reports, under the new regulations, about one-third of the little red books KOL are affected.

　　However, the survey of Sino-Singapore Jingwei client found that in less than a week after Xiaohongshu released this new regulation, a third-party brushing agency said that they could help KOL who failed to meet the standard to increase the exposure of notes and increase the number of fans. At the same time, some advertising public relations and brushing agency personnel also revealed that after the platform raised the entry threshold for brand partners, some Kols that met the standards started to sit on the ground and raised their own cooperation prices.

　　Subsequently, Xiaohongshu began to strengthen the user evaluation system. On May 27th, Xiaohongshu announced the launch of the "Little Red Heart" scoring system, introducing the "one person, one vote" scoring mechanism, and all the scores were anonymous.

　　Some insiders analyzed that Xiaohongshu’s adjustment is to save the trust crisis of the platform on the one hand, and pave the way for further commercialization on the other hand.

　　In fact, in addition to e-commerce, on the road of commercialization, Xiaohongshu continues to explore. In June this year, Xiaohongshu requested to sign the Detailed Rules for the Management of Xiaohongshu Cooperative Organizations with MCN (a business model that produces professional content through online celebrity’s economic operation), one of which required the resident organizations to pay a deposit of 200,000 yuan. Subsequently, this clause raised questions.

　　On July 27th, according to the Southern Metropolis Daily, there were still some illegal phenomena in Xiaohongshu App, such as Wechat business openly posting and displaying the sale of prohibited drugs in the country, recommending drainage to offline unqualified medical institutions and visiting doctors in the name of "planting grass", and even taking a lot of notes on the training course of "Amway" learning micro-plastic surgery on the 5th.

　　In addition, the Zhongxin Jingwei client combed and found that in July, Xiaohongshu was successively named by the regulatory authorities.

　　On July 2nd, WeChat official account, the official WeChat of the Ministry of Industry and Information Technology, reported the telecom service quality in the first quarter of this year. According to the report, the operating entity of Xiaohongshu, Hangyin Information Technology (Shanghai) Co., Ltd. (hereinafter referred to as "Hangyin Information Technology") has two problems involving users’ personal information, namely, collecting personal information without users’ consent and misleading users to agree to collect and use personal information. The Ministry of Industry and Information Technology said that it had ordered relevant enterprises, including Hangyin Information Technology, to rectify. (Zhongxin Jingwei APP)