Focusing on the haute couture market, Rabbit releases new health decoration materials
The launch of new products for health decoration materials was held in Shanghai a few days ago. As a stage to show the latest achievements in the haute couture market, "All Things 24" spring and summer new products and "EB Art Cabinet Door" were launched, integrating and expanding wood with current fashion and natural ecology. Zhao Jianfeng, deputy general manager of Dehua Rabbit Decoration New Materials joint stock company and general manager of Dehua Rabbit Decoration Materials Sales Co., Ltd., was interviewed to introduce the development status and future business plans of listed companies.
Founded in 1992, Rabbit Baby started with sheet metal and gradually expanded its business to wood flooring, wooden doors, whole house customization, and home furnishing, soft furnishings, accessories, and other fields, forming a complete set of home building materials product line. After its listing in 2005, it has accelerated its development and has now become a leading green and healthy home building materials provider in the industry.
In Zhao Jianfeng’s opinion, the key to the Rabbit brand’s ability to stand out in the market lies in its adherence to the concept of green and healthy materials, as well as consumer recognition and word-of-mouth communication. Through years of hard work, Rabbit has established a complete sales network and after-sales services system, providing consumers with a convenient and efficient shopping experience.
Rabbit baby performance has continued to grow in the past year. In 2023, the company achieved total operating income of 9.063 billion yuan, an increase of 1.63% year-on-year; net profit attributable to the mother 689 million yuan, an increase of 54.66% year-on-year. In the first quarter of 2024, the company achieved operating income of 1.483 billion yuan, an increase of 33.37% over the same period of the previous year; net profit attributable to the mother 88.5479 million yuan, an increase of 18.81% over the same period of the previous year.
Zhao Jianfeng believes that the main reason for the company’s recent growth in revenue and profit is that, on the one hand, the products developed by the company meet the needs of human settlements and grasp the trend of cutting-edge design. On the other hand, the company focuses on product quality and the maintenance of product health attributes.
In terms of innovation and upgrading of basic materials, Rabbit has continuously increased its investment in research and development. Through continuous technological breakthroughs and process innovation, it has launched a series of high-quality plates with multiple functions such as flame retardancy and environmental protection.
Regarding the current fluctuations in the real estate market, Zhao Jianfeng said that changes in the real estate market will not have a great impact on the company’s performance. In the future, the decoration and renovation of residential stock houses will bring new business to the company and will bring new trends. In addition, Rabbit’sThe product will also expand into new application scenarios in the future, including transportation such as ships and automobiles. "On water transportation, the new product has more moisture-proof and mildew-proof technical characteristics."
Regarding the company’s future business plan, Zhao Jianfeng introduced that Rabbit will adhere to the innovation-driven development strategy, increase investment in research and development, and continuously launch more innovative and competitive products. At the same time, the company will also actively expand domestic and foreign markets, seek more cooperation opportunities, and contribute to the sustainable development of the domestic home building materials industry.