＂Hurricane＂ brings fire to the real version of ＂Jinghai＂. The treasure filming location can no longer be hidden
1905 movie network feature The Jiangmen Arcade in Guangdong in "Hurricane"; the ancient county town of Taiyuan in Shanxi in "Full River Red"; the sci-fi Qingdao in "Wandering Earth 2"; the old Shanghai style in "Nameless"; the Fengyangyi and flower cakes in "Go to a Windy Place"…The recent hit film and television works have brought a number of "Internet celebrities" to the scene.
According to the data of a tourism platform, under the double blessing of the Spring Festival travel boom, the search visits of the above destinations and the overall travel orders have increased significantly, collectively ushering in the New Year’s tourism "good start".Traveling with film and television, what is the unique charm of these recently popular filming locations? What is behind the boom in cultural tourism consumption driven by popular film and television?
A play brings fire to a city
Jiangmen because of the drama "Hurricane"
"Jiangmen, Guangdong is the largest hometown of overseas Chinese in China. Since more than 100 years ago, many overseas Chinese have come back to invest and live here one after another. Today, there are these old streets, and most of the architectural styles of the old streets are arcades…"
This is a text posted by Zhang Songwen, the star of "Hurricane", on Weibo. As a Cantonese native and former tour guide, he has a deep affection for his hometown. As early as the filming of the series, he posted more than 30 Weibo posts to netizens "Amway", a relatively small town in Guangdong.
As Zhang Songwen said, Jiangmen is a famous hometown of overseas Chinese in China, and a large number of iconic arcades, old towns, watchtowers and other buildings are both antique and full of fireworks, which complements the nostalgic temperament of the first half of the series.
Director Xu Jizhou also revealed in an interview that the crew "walked from south to north during the scouting, and found that the buildings and old houses in Jiangmen were very unique," so they decided to shoot the main part in Jiangmen.
From Lianping Road where Gao Qiqiang made his fortune, Niushan Park where An Xin and Meng Yu dated, Mei Family Courtyard where Li Xiang and Gao Qisheng both fell from the building, to the real "Mang Village" Yuanshan Ruins, Zhao Lidong’s favorite coastal lighthouse…
"Hurricane" in Jiangmen’s framing point to count more than 100, in major tourism platforms also have bloggers share the same clock in the strategy, easily won tens of thousands of likes.
Couples imitated An Xin and Meng Yu harvested the same style of mountain climbing for a group photo. Three or five friends walked through the arcade street in groups to transform into "Jinghai Tiantuan", which also made many tourists have an immersive drama addiction.
Changdi Historical and Cultural District
The climax of "falling from the building" was filmed in the Mei family compound, which was also"Let the Bullets Fly"shooting location
Along with the filming location, there are also various delicacies that appear in the play. The sales of Zhuhai dried fish shop have increased sharply, the order volume of rice noodles and pig feet noodles on the takeaway platform has doubled, and Xinhui tangerine peel has become a delicacy that the whole network "cannot afford".
The data is the most convincing: in the past half month, the number of search visits on a tourism platform in Jiangmen, Guangdong has increased by 163% month-on-month, driving the overall tourism order volume to increase by 121% month-on-month.
The Jiangmen Diaolou Cultural Tourism Area, which has a high appearance rate in "Hurricane", saw a nearly 5-fold increase in orders in the past half month compared with the first half of the film and television drama Go LIVE.
From beautiful scenery to delicious food
The same clock in the Spring Festival file becomes a trend
Along with Jiangmen’s popularity, there are also filming locations for major films during the Spring Festival."fullJiangThe number of tourist search visits in Taiyuan, Shanxi, where "Red" was filmed, increased by 228% month-on-month, and the overall tourism order volume increased by 69% month-on-month; the number of tourist search visits in Qingdao, Shandong, where "Wandering Earth 2" was filmed, also increased by 205% month-on-month, and the overall tourism order volume increased by 72% month-on-month.
The filming location of "Manjiang Hong" is located in a Wujin courtyard in the northeast corner of the ancient county town of Taiyuan, Shanxi Province. It is a newly built film and television base to cooperate with film shooting. It is officially open to tourists on the first day of the new year.
Many scenes and props in the film, such as the wall with a large inscription, the kitchen with a meal, etc., have maintained their original appearance. Visitors can also change into armor, match the same soundtrack, imitate the characters in the play, and shuttle through the alleys. Or climb the attic and recite a song "Full River Red" aloud, which has become the most popular clock in mode.
A set of data is enough to see the impact of "Manjianhong" on the scenic spot: from the first day of the first lunar month to the fourth day of the first lunar month, the shooting base welcomed more than 1,600 tourists, and with the rise of film popularity, the fifth day to the seventh day of the first three days, this set of data soared to 20,000. From the 30th to the ninth day of the new year, a total of 350,000 people entered the scenic spot of Taiyuan Ancient County in ten days.
"The Wandering Earth 2" shows the sci-fi side of the coastal city of Qingdao. With the exception of a few scenes, more than 90% of the film’s scenes were filmed in Qingdao.
Landmarks such as Liuting Airport, Jiaozhou Bay Bridge, and Xihai Art Museum are all depicted in the film with a sense of futurism.During the roadshow, the directorGuo FanHe also affectionately referred to Qingdao as "the second home". "If there is a third film, I will shoot it in Qingdao."
The filming location of another Chinese New Year blockbuster, "Nameless," was popular as early as more than a year ago when it was completed. In order to capture the "gentle and sharp" temperament of Shanghai in his mind, the director Cheng Er asked to shoot on the spot as much as possible.
To this end, the crew not only chose to shoot in the century-old house Rongzhai, but also specially transformed the old house on Jiangyin Street, which was about to be demolished in the "old city" area of Shanghai, into a tens of meters long "Republican style" old street, which became a popular clock in Shanghai.
Jiangyin Street transformed by the crew into a place clocked in
In addition, the frequent appearance of steamed ribs, drunken shrimp, Napoleon and other delicacies in the movie also made netizens salivate.Although the Napoleon of the same style is relatively expensive, it still sells well, which is enough to show the "delivery" strength of the popular film.
Film and television tourism continues to heat up
How to maintain IP popularity as a key
With the frequent emergence of film and television hits and the iterative upgrading of the tourism industry, the popularity of film and television tourism has been heating up in recent years.
"A play brings fire to a city" and "traveling with film and television" have many precedents before: "The Unknown Generation" brought fire to "Plateau Bridge City" Duyun, Guizhou; "Passing Through Your World" reminded people of the poetic Daocheng Aden; "Hello, Li Huanying" also set off the industrial tourism fever in Xiangyang, Hubei.
There are also popular filming destinations such as Chongqing, Xiamen, and Hainan, and because of the fame of various film and television works, film and television tourism has become a shining local business card.
Behind the film and television with fire tourism is the audience’s love my dog, love me "empathy" psychology. Coming to the shooting location of their favorite film and television works, walking the same street as the characters in the play, and eating a bowl of noodles will bring an immersive consumption experience. It is also easier to explore the cultural connotation behind the scenic spots.
The recently released "China Film and Television Comprehensive Scene Location Report" explains: With the arrival of the era of mass tourism, the pursuit of high-quality experience has become the mainstream. With the blessing of film and television IP, the scenery and experience are more novel and interesting. This has also become the reason why film and television tourism continues to heat up.
The report of the 20th National Congress of the Communist Party of China pointed out that it is necessary to "adhere to the use of culture to shape tourism, use tourism to promote culture, and promote the deep integration of culture and tourism." "One drama brings fire to one city" is a specific footnote to the integrated development of culture and tourism.
However, it is worth noting that the popularity of popular film and television works to tourist destinations often has a certain "timeliness".
With the continuous iteration of film and television hits, how to take the IP effect as an opportunity to deeply explore and integrate local tourism resources, create tourism products with cultural connotations, and keep tourists and popularity behind has become a topic for local relevant departments to consider.
The filming location of "Hello Li Huanying" has become a popular tourist clock in China
For example, after "Hidden Corner" brought fire to Chikan District in Zhanjiang, Zhanjiang carried out the renovation and upgrading of Chikan Old Street; after "Hurricane" became popular, the local area also planned to systematically improve, improve and promote the scenic spots.
The filming base of "Manjiang Hong" announced that it will add an immersive performance part on the existing basis to provide tourists with a richer cultural and tourism experience.
"Go to a Windy Place" is in the early stage of preparation with local policy partnerships to "deeply implant" Yunnan’s characteristic beautiful scenery and cuisine, intangible cultural heritage, etc., to show the customs and customs of Yunnan in an all-round way, and after the broadcast, the local "goods" will be more three-dimensional and comprehensive.
As time goes by, the popularity of "Hurricane" will eventually dissipate, but there is still more room for imagination in the cultural tourism craze brought about by film and television works.