BMW’s "sports ace" gathers for the first 2024 Chengdu Auto Show

  BMW’s "sports ace" kicked off the 2024 Chengdu Auto Show. The new BMW 3 Series family has been fully rejuvenated, the new BMW 4 Series four-door coupe has been launched, and the new BMW 530i and BMW X5 Black Flame limited edition Chengdu Auto Show have ushered in a shocking appearance. Innovation is not limited, and driving fun remains the same. BMW’s many "sports aces" have broken through themselves again with innovation, and at the same time added several high-value configurations to fully meet the personalized needs of Chinese consumers.

  New BMW3 Series Family Renewal: Upgraded Configuration for China

  Since its inception in 1975, the BMW 3 Series has undergone seven iterations, each of which has brought an exciting driving experience and won the trust of super 20 million owners around the world. Today, the new BMW 3 Series continues to surpass itself in innovation, with exclusive upgrades to luxury configurations for Chinese customer needs, fully meeting the needs of vehicles, and setting a new benchmark in the luxury sports mid-size sedan segment.

  From the exterior to the interior, the new BMW 3 Series shows masterful design skills in every detail. The new ring-shaped radiant grille makes the front face of the vehicle instantly catch the eye. The addition of the speed blue and Brooklyn gray metallic paint shows the dynamic and elegant temperament under the change of light and shadow. The new welcome light blanket adds a sense of ceremony to every boarding. In the interior, the flat-bottomed M sports multi-function leather steering wheel, Sensatec synthetic leather dashboard and bright crystal texture components provide a luxurious and unique driving atmosphere.

  No matter whether it is oil or electricity, it is very 3 Series. The BMW 3 Series family models always maintain the classic pure driving pleasure regardless of the power system. The new BMW 3 Series combines a golden power combination with many innovative technologies to deliver excellent handling and performance. The perfect weight of the front and rear axles at 50:50 ensures that the vehicle maintains excellent balance and stability in all road conditions; HRS hydraulic rebound damping technology makes every bump less stiff, while the double-ball spring shock-absorbing strut front axle is combined with a five-link independent rear suspension system for more precise steering and a comfortable driving experience.

  The essence of driving is consistent. Inheriting BMW’s innovative spirit and sporting essence, the new pure electric i3 maintains the original "driver’s car" style of the 3 Series. The excitation synchronous motor equipped with the fifth-generation BMW eDrive electric drive technology allows the vehicle to show excellent acceleration performance in the full speed range; the only rear axle air suspension in the same class allows the driver to feel the perfect balance of stability and comfort during driving, while the DSC dynamic stability system ensures that every turn can be precisely controlled.

  New BMW 4 Series CoupéChina listing

  As the most popular body style of the BMW 4 Series family, the new BMW 4 Series four-door coupe combines the elegance of a hatchback model with the practicality of a four-door car, combining elegant style, sports coupe aesthetics and pure driving interest. It is a vivid embodiment of modern luxury and youthfulness.

  The newly designed front LED headlight set of the new 4 Series coupe has received a double visual and functional upgrade, which can automatically adjust the light source according to the speed and navigation information, making night driving safer; the addition of the same M4CSL laser taillight creates a highly expressive and colorful color for the rear; the addition of two new paints in York Corner Green and Flame Red, as well as a variety of BMW personalized coatings; the diameter of the rear exhaust pipe has been increased to 100mm, and new 19-inch aluminum alloy wheels are provided, creating more possibilities for personalized configuration.

  The standard configuration of the new BMW 4 Series four-door coupe has been fully upgraded, and the high-value configuration with great sincerity meets users’ expectations for appearance and driving pleasure. The standard sports seats of the whole series are made of advanced craftsmanship Sensatec synthetic leather, which perfectly combines beauty, texture and touch. Carbon fiber interior trim, light-colored fine lines with perforated materials and smoke-gray ash wood premium wood trim add a dynamic atmosphere to the car, while the bright crystal texture interior components further enhance the sense of luxury. The new M Performtex knitted/suede seats not only bring lightweight and high wear resistance, but also have a comfortable experience of warm winter and cool summer. As always, the high-end quality is always the same, and the environment is always friendly.

  In the chassis adjustment, the new BMW 4 Series four-door coupe has spared no effort. The M sport suspension and variable sport steering system make every turn accurate and enhance driving confidence. Configurations such as the M sport differential lock and the M high-performance calipers significantly enhance the vehicle’s dynamic response, achieving the perfect combination of performance and comfort, and pure driving fun is ready to go.

  Digital innovation, intelligent experience to the next level

  BMW’s Inspiration Technology has always been people-oriented, dedicated to the perfect integration of innovative intelligence and personalized experience to enhance the comfort and convenience of every drive. The new BMW models equipped with the 24-07 software version have been fully digitally upgraded, and the new BMW 3 Series and 4 Series four-door coupes are equipped with the newly upgraded BMW iDrive system, taking the intelligent experience to a higher level.

  The newly upgraded BMW iDrive system introduces a more user-friendly BMW Intelligent Personal Assistant, providing a more natural voice interaction, faster response speed and a more emotional interaction experience. Users can seamlessly operate functions such as volume, navigation and other functions with a whisper, and the delayed listening function makes human-machine interaction more convenient. In addition, the intelligent personal assistant can actively recommend functions according to user habits and scenarios, such as closing windows in rainy days, turning on the air conditioner, and reminding people to rest through floating windows in specific scenarios, further enhancing driving comfort and convenience.

  New BMW 530i and X5 Black Flame Limited Edition

  In BMW’s latest models, the new BMW 530i and BMW X5 Black Flame Limited Edition vividly demonstrate the perfect combination of brand driving pleasure and luxury design. As a standard wheelbase version, the new BMW 530i inherits the sports genes that the family is proud of. The newly added M Performance Edition Sports Package includes M three-color striped front seat belts, blue M sports calipers and other sporty configurations, and the visual impact skyrockets. It also offers 4 personalized customized car paints and more than 100 personalized customized special paints to express its individuality. Variable damping control included in the optional Professional Adaptive Suspension reduces the suspension by up to 4mm for higher dynamic stability at high speeds, while the integrated active steering system improves flexibility at low speeds and stability at high speeds. In line with the "ergonomics" and "driving in the loop" concept, the new BMW 530i offers the automatic ramp auxiliary feature with line-of-sight confirmation, using the assisted driving and turning on the navigation. In closed roads, when the onboard navigation route needs to be taken out of the highway/loop, simply turn your head to look at the right exterior mirror and the vehicle will automatically change lanes to the right lane.

  Since the launch of the domestic new BMW X5, sales have continued to lead the market segment, fully proving the success of the BMW Group’s deep insight into the Chinese market and localization strategy. The X5 Black Flame Limited Edition was tailor-made for the Chinese market by BMW Group Designworks Shanghai Studio. The new car is designed with Titan gold elements as highlights, carefully decorated in the headlights, double kidney grille borders and other body details, highlighting the unique noble temperament; the exclusive Dark Flame Logo design injects more personalized elements into the vehicle; the new car adopts carbon fiber trim for the first time in the domestic model, and is equipped with personalized 22-inch pure black wheels and black M sports calipers for the first time, which perfectly combines luxury and performance. In addition, the new car also specially customized four car machine videos, which integrate the spring, summer, autumn and winter seasons with the "five elements" elements in traditional Chinese culture. The "fire" element, which symbolizes power, is cleverly presented in the form of "black flame", which symbolizes the majestic power contained in the vehicle’s powerful core, echoing the power symbol in Chinese culture.

  The new BMW 3 Series, the new BMW 4 Series four-door coupe, the new BMW 530i, and the BMW X5 Black Flame Limited Edition not only inherit the brand’s "pure driving fun" gene, but also continue to innovate in technology and design, accurately satisfying users’ pursuit of personalized and high-quality driving experience. As the 2024 Chengdu International Auto Show approaches, BMW will continue to demonstrate its forward-looking innovation power on this eye-catching stage, further bringing consumers surprises and extraordinary experiences that exceed expectations.

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