EZ-6 suspected price exposure, 221,800 yuan this price is really bad!

Recently, a Changan Mazda EZ-6 car purchase invoice caused an uproar among netizens. The invoice clearly shows that the price of the EZ-6 pure electric BEV model is 221,800 yuan. This news has caused many industry insiders and consumers to discuss. Many people believe that the EZ-6, as Changan Mazda’s first new energy product and the only model in the joint venture B-class sedan market to provide range-extending power, is mostly true. Moreover, Changan Mazda is really not good this time.

First of all, start from the authenticity of the invoice. This car purchase invoice was issued on August 16, more than a month earlier than the pre-sale time. Generally speaking, a new car is launched, and the car company has a complete set of time to advance the process. Especially for a joint venture car company like Changan Mazda, it is very possible to negotiate the price 2 months in advance. In addition, although sensitive information such as invoice codes are coded, from the information of the invoicing party and the invoice seal of Changan Mazda Automobile Co., Ltd., this invoice does not seem to be fake, and it is likely to be internal information. To sum up, the invoice itself is very reliable, and the displayed EZ-6 price is also likely to be real data.

In fact, since the EZ-6 made its debut at the 2024 Beijing Auto Show, the car has quickly become one of the hottest discussed models in the joint venture new energy field. The reason why it has attracted a lot of attention is not only its design that stands at the forefront of the trend, but also because the EZ-6 is the only model in the current joint venture B-class sedan market that offers extended range power options, which to some extent makes up for the gap in the field of extended range of joint venture new energy models.

In-depth understanding of the product characteristics of the EZ-6, in terms of body size, the length, width and height of this model are 4921/1890/1485mm, and the wheelbase is 2895mm. The EZ-6 features frameless doors and hatchback design, which undoubtedly make its shape full of modern and futuristic. However, the design of the through taillights and the four round barrel lights on the sides makes people think of classic Mazda design elements.

In terms of power configuration, the EZ-6 provides consumers with both pure electric and extended range options, and adopts a rear-drive layout. According to the information currently exposed, the power parameters of the pure electric version are all 190kW, while the extended range version models use the same 1.5-liter range extender, and the power parameters are exactly the same. In terms of endurance, according to the different battery pack capacity, the endurance range of the pure electric model is 480 kilometers and 600 kilometers respectively, while the extended range model can achieve a long battery life of more than 1,300 kilometers under the condition of one charge and one tank of fuel.

In terms of smart configuration, the EZ-6 is full of sincerity. Equipped with the third-generation 8155 chip of Qualcomm Snapdragon, it is equipped with a 14.6-inch floating center control screen, plus a full LCD instrument panel and an AR-HUD head-up display, which makes smart technology feel overwhelming. In addition, the vehicle is also equipped with 360-degree panoramic images, 180-degree panoramic chassis, adaptive cruise control, lane keeping assistance, automatic parking and other functions. Luxury is reflected in its equipped Sony audio and 64-color ambient lights, as well as zero-gravity seats, which are very rare in the same class of models.

Judging from the configuration of the product and the price of other models, the pricing of the EZ-6 seems very reasonable. From the known information, the EZ-6 has far exceeded most joint venture models in terms of configuration. Moreover, as a joint venture pure electric mid-range car, the price of 221,800 yuan is quite competitive compared with the price of about 300,000 yuan for Tesla Model 3 and BMW i3, and the starting price of 227,700 yuan for Volkswagen ID7. This undoubtedly gives the EZ-6 a strong price advantage in the market.

According to Mazda’s previous pricing strategy, the price of the EZ-6 is expected to fall between 18-240,000 yuan. If there are some awesome policy support during the pre-sale period, it will surely further enhance the market competitiveness of this car. According to the latest news, the EZ-6 will start pre-sale on September 28 and is scheduled to be officially launched at the end of October, which has brought a lot of pressure to other joint venture new energy models. Overall, Changan Mazda’s strategic layout this time is obviously very wise, and the EZ-6 is very likely to become a new spoiler in the market.

Behind every successful model is a comprehensive market survey and strict strategic deployment. Whether this expectant Changan Mazda EZ-6 can stand out in the fierce market competition still needs further testing by consumers and the market. Welcome to share your views and expectations of this car in the comment area. We are waiting for the final answer to be revealed together!