High-end B-class car benchmark, the new Hongqi H5 sharp launch： 14.98-19 5,800

On April 25, 2018, the new Hongqi H5 was officially launched at the Beijing Auto Show, priced 14.98-19 5,800;

As a Chinese high-end brand B-class car, Hongqi H5 has the advantages of fashionable and dynamic shape, strong intelligence system, extreme safety, strong power and excellent handling;

With the ultimate products and the ultimate service, the Hongqi brand will strive to meet consumers’ pursuit of "wonderful travel, beautiful life".

Finally waiting for you!

On April 25, 2018, the Hongqi H5, a B-class luxury sedan built by China FAW Group, was launched at the Beijing Auto Show! Olympic champion Wu Dajing also made an appearance at the press conference, becoming the first owner of the Hongqi H5!

Zhilian Royal Mobile Edition 195,800 yuan;

Zhilian Enjoy Dynamic Edition 185,800 yuan;

Zhilian Yundong Edition 175,800 yuan;

Zhilian Smart Edition 165,800 yuan;

The movable version is 149,800 yuan.

The red flag of the new era is a different red flag. As the first Chinese high-end brand B-class car, the Hongqi H5 will shape the new pattern of the B-class car market with its strong strength of beauty and materials.

On the day of the launch of the Hongqi H5, Xu Liuping, chairperson of China FAW Group Co., Ltd., said: "At present, we Hongqi people are adhering to this concept and spirit, insisting on pioneering and innovating, striving for excellence, and striving to create Chinese-style new noble and exquisite products and services. I firmly believe that in the near future, we will have more achievements and surprises to share with you. Please wait and see and enjoy the products and services of Xinhongqi to the fullest."

As the first owner of the Hongqi H5, Wu Dajing said: "Seeing the Hongqi H5 today can be said to have a bright feeling. In the past, in my impression, the Hongqi was luxurious, noble and atmospheric, but it was also more traditional, serious and heavy, but I didn’t expect the design of the Hongqi H5 to be so young, fashionable and down-to-earth."

Stunning appearance, excellent interior, Hongqi H5 shows off

As a benchmark for high-end B-class cars of "sharp and new", China FAW has given the Hongqi H5 an absolutely high-value appearance and excellent interior. The Hongqi H5 is stylish and dynamic in shape, whether it is a family-style straight waterfall air intake grille, eagle-wing LED headlights, a lean back-style tail design, or an intelligent and simple interior, all of which fully conform to and highlight the aesthetic propositions of the younger generation.

In terms of interior materials, workmanship, and other details, the Hongqi H5 also exhibits a very high standard.

For example, the center console adopts North American imported white bolt wood solid wood trim with tough texture and fine and clear texture. The seats are made of Australian imported bull leather, using full-grain technology, and have undergone fine stitching and punching. The whole car is also equipped with 11-speaker BOSE audio, which makes for a wonderful audio experience in the palace.

The R & D team of Hongqi H5 also pursues the ultimate in terms of interior refinement and luxury perception quality. The whole car has carried out more than 1,100 fine and benign optimizations. For example, the center console knob of Hongqi H5 adopts a pineapple pattern chamfer design that requires extremely high detail processing technology. In addition, in many details such as the top light, the instrument panel pointer, the sewing process of the seat, and the adjustment of the softness and hardness of the seat, Hongqi H5 has buried "easter eggs" for users.

Powerful intelligent control brings a new era of intelligent experience

The new Hongqi H5 also has powerful intelligent control technology: including mobile phone remote control, night smart headlights, two-color ambient lights, automatic parking, fully intelligent voice assistant, and interesting and rich entertainment social interconnection systems such as "want to listen", "want to chat", "bullet comment", "red envelope", etc., to bring users the ultimate comfortable experience.

Never compromise on safety! Create top-level safety and excellent driving control

The Hongqi H5 is equipped with a 1.8T turbocharged engine, and the chassis has been precisely adjusted to provide consumers with a smooth driving experience.

All good things require safety escort. Hongqi H5 is equipped with Bosch 9.3 generation ESP system, AEB active braking system, IHC intelligent headlights, BLIS blind spot monitoring system and ACC adaptive cruise system and other all-round active and passive safety protection.

The channel makes rapid progress and presents the ultimate service

As an important part of the new Hongqi strategy, a sound channel is one of the key factors for the development of the Hongqi brand. The first batch of 62 Hongqi experience centers was fully completed and opened along with the listing of Hongqi H5. The "Hongqi Tmall Flagship Store" and Hongqi Cloud Store were also opened at the same time, opening an innovative market model that combines online and offline of the Hongqi brand. In addition, in 2018, more than 100 Hongqi experience centers will be completed, and by 2020, this number will become 170.

With the Hongqi Experience Center as the carrier, the Hongqi brand provides consumers with "Hongqi Heart Service" covering the entire vehicle cycle. Hongqi H5 owners will enjoy three super services of "Lifetime Free Warranty", "Lifetime Free Rescue" and "Lifetime Free Pickup and Delivery", which are the first in the industry. You can also enjoy the "+ 1 Used Car Value Preservation Plan". In addition, in the future, Hongqi owners will also enjoy the ultimate travel services such as Hongqi VIP lounges at large airports and high-speed rail stations across the country.

The new strategy is gradually implemented, and the red flag accelerates the road to revitalization

All the excitement comes from FAW’s firm belief in building Hongqi into "China’s first and world-famous new noble brand". With the launch of the new Hongqi H5, Hongqi not only brings consumers a higher quality product experience, but also accelerates the further implementation of the new Hongqi brand strategy. At the same time, FAW will also play its role as a leader in Chinese auto companies, lead Chinese brands as a whole, and create a new era for China’s auto industry!

Regarding the Hongqi brand:

The Hongqi brand is a high-end sedan brand under China FAW, which is directly operated by the headquarters of China FAW Group.

For the Chinese, Hongqi is not only a famous car brand, but also a deep feeling and sacred memory. For FAW people, Hongqi is a strong responsibility and historical mission. In 1958, the Hongqi brand car was born. Since then, Hongqi has become a state vehicle for national leaders and major national events. In the 1960s and 1970s, Hongqi cars became a flag of China’s automobile industry. After the reform and opening up, Hongqi continued to undertake the heavy responsibility of "national car" while beginning to continuously impact in the direction of marketization and commercialization. On January 8, 2018, China FAW released the new Hongqi brand strategy.

Regarding the brand strategy of Xinhongqi:

New Hongqi Brand Concept: Chinese New Noble Exquisite

New Hongqi will highlight the concepts of "new nobility", "new delicacy" and "new feelings", and deeply integrate Chinese traditional excellent culture with world advanced culture, modern fashion design, cutting-edge science and technology, and fine emotional experience to create excellent products and services.

? New Hongqi Target customers: Chinese-style new noble people

? Xinhongqi’s strategic goal: to build Xinhongqi into a "new noble brand" that is "China’s first and world-famous", to meet consumers’ pursuit of "better life and wonderful travel" in the new era, and to shoulder the important task of a strong Chinese automobile industry entrusted by history.

? New Hongqi product series: The New Hongqi family will include four series of products: L, S, H, and Q.

L series, the new noble red flag supreme car; S series, the new noble red flag coupe; H series, the new noble red flag mainstream car; Q series, the new noble red flag business vehicle.

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