Brief introduction of Pentium group
Shanghai Pentium Group Co., Ltd., namely Shanghai Pentium Enterprise (Group) Co., Ltd., is a comprehensive high-tech enterprise integrating R&D, manufacturing and sales of household appliances. Products include a series of small kitchen appliances mainly based on induction cookers, rice cookers and water dispensers, and a series of personal care products mainly based on razors and hair dryers. With strategic vision and unremitting efforts, after more than ten years of steady development, Pentium has now developed into a first-class professional brand operator of small household appliances in China. POVOS Pentium has successively won the honorary titles of "Shanghai Famous Trademark", "Shanghai Famous Brand", "China Well-known Trademark", "National Inspection Exemption for Product Quality" and "2008 National Customer Satisfaction Enterprise". Pentium induction cooker, Pentium rice cooker, Pentium electric pressure cooker and Pentium water dispenser were recognized by China Industry Enterprise Information Publishing Center as the top three in the country in 2009, and Pentium shaver ranked fourth in the country in 2009.
Enterprise strength
Focus on independent research and development
Paying attention to the improvement of independent products, Pentium has established three of the most advanced research and development centers for small household appliances in the world, and set up a "special award fund for scientific and technological innovation" to commend outstanding scientific and technological research and development projects. At present, there are more than 170 international and domestic invention patents, utility model patents and appearance patents. Pioneering the technology of 4D floating structure of shaver, filling the gap in the industry and being at the leading level in the world.
National distribution of marketing network
Pentium adheres to the three-arrow market development strategy of "brand building through terminal channels, sales through circulation channels and market grabbing through emerging channels", and has an excellent marketing team, innovative marketing ideas and a nationwide marketing network.
Offline marketing network
Offline market products have covered nearly 30 provinces, cities and autonomous regions in China. At present, nine direct and joint-venture sales companies, including Shanghai Pentium, Beijing Pentium, Guangzhou Pentium, Henan Pentium, Liaoning Pentium, Yunnan Pentium, Fujian Pentium, Wenzhou Pentium and Jiaxing Pentium, have been established, and 33 commercial offices in six major marketing regions have been established, with more than 200 first-class agents, more than 5,500 retail terminals and more than 3,000 after-sales service outlets. At the same time, it has reached a strategic alliance and cooperation relationship with well-known home appliance chain enterprises and commercial supermarket systems at home and abroad. These include RT Mart, Wal-Mart, Carrefour, Metro, Gome, Suning Appliance, Lotus at the beginning of the month, Century Lianhua and so on. Excellent channel resources and terminal networks all over the country provide a strong market foundation for the expansion of Pentium.
Online marketing network (e-commerce)
From the second half of 2011, the online market launched e-commerce, completed the whole network layout, successively established a big Taobao system, deeply cultivated B2C platforms such as JD.COM, Yixun, Amazon, No.1 Store and Suning.cn, integrated mobile e-commerce such as Juhua, Vipshop, Meituan and Jumei, vigorously expanded O2O pan-e-commerce systems such as 2688 and Bank, operated through multiple channels, and established strategic cooperation relations with mainstream platforms of the whole network. In 2012, Pentium took e-commerce as its enterprise transformation and upgrading strategy, and relied on innovative marketing concepts to build a flexible supply chain oriented to market demand. The online market was linked with the whole network, and refined operation was promoted, with an annual growth rate of 500%. It won the Tmall Most Growing Brand Award and became the fastest growing brand in the personal care industry. In the same year, the strategic layout of POVOS international brand was completed by laying out POVOS overseas, building multinational e-commerce, and inciting the global market with low-cost and low-risk e-commerce trading. At present, the products have been exported to more than 40 countries overseas.
Gift marketing network
In view of the characteristics of personal care products suitable for group purchase gift channels, Pentium has made great efforts to develop and attach importance to group purchase gift channels, gradually planned and explored a new way for group purchase gift, implemented professional group purchase expansion, customized product mix and suit customization according to customers’ specialized needs, and created new sales growth points flexibly and orderly, becoming strategic partners of well-known domestic enterprises such as China Mobile Communications, China Unicom, China Telecom, China Merchants Bank, China Ping An, Shanghai Pudong Development Bank and Spring Airlines.
Television shopping marketing network
Emerging channel TV shopping, from the only three shopping platforms, namely Happy Shopping, Yangguang Shopping and Oriental Shopping, has developed into cooperation with nearly 40 stations across the country, and it is broadcasted 24 hours a day, covering the national TV audience.
Overseas marketing network
Realizing the synchronous growth of domestic and foreign sales is Pentium’s strategic development goal. Since its establishment three years ago, overseas offline markets have spread all over the world on seven continents, with 94 customers, and have become strategic partners with many well-known international brands and retailers, such as CONAIR,SEB,METRO,carrefour, tesco and auchan. Sales performance has doubled year by year, and in 2012 and 2013, it was recognized as "AAA credit rating enterprise" by China Chamber of Commerce for Import and Export of Mechanical and Electrical Appliances for two consecutive years. It was awarded as "2012 Shanghai Export Famous Brand" by Shanghai Commercial Committee.
Strong production base
Pentium has the first most advanced personal care electrical appliance industrial park in China, with complete self-production supporting capacity and the introduction of world-class leading fully automatic production equipment. Among them, the Japanese fully automatic Fanuc injection molding machine, ABB and An Chuan robot hand spraying equipment, man-machine separated central feeding system, high-precision stamping system and ultra-precision cutter head grinding equipment have all reached the international leading level.
Adhering to the concept of improving the quality of life through technological innovation, Pentium Group put forward the corporate slogan of "Let technology know you better", so as to make product technology closer to consumers, better serve consumers and better understand their needs. In terms of product research and development, Pentium Group has established a three-level R&D system. Enterprise research institute, technology center and quality research center, as well as production technology department constitute a complete enterprise R&D system of Pentium Group from cutting-edge research in the industry to research on brand-new applied technology and product development, and then to research on manufacturing technology.
In order to improve the management level and build an all-round competitive advantage, Pentium Group has built an enterprise information management platform in an all-round way, and successfully implemented ERP enterprise resource management system, PDM product research and development management system, CRM customer relationship management system, PCP collaborative office platform system and HR human resource management system. Informatization construction has made the management methods and means of enterprises achieve a qualitative leap, and promoted the scientific and modern decision-making of enterprises.
In the future, Pentium will rely on innovative product design and advanced marketing concepts to realize the common value-added with the upstream and downstream value chains, and at the same time, the management team and enterprise employees can reflect their self-value and have expected reasonable returns. Pentium will rely on the three core capabilities of brand, team and product to continuously promote the rapid growth of enterprises and brands, create fashionable and healthy small household appliances for consumers around the world, and run towards a better life together.