Not only mobile phones, Xiaomi Eco-chain Company has a big start!
Up to now, Xiaomi Eco-chain Company has grown to more than 70, with annual income exceeding 15 billion. Among them, 30 eco-chain enterprises have released products, and more than 40 products are under development. There are four companies with a valuation of more than $1 billion and become unicorns; Three companies have an annual income of more than 1 billion yuan; There are 16 companies whose annual income exceeds 100 million yuan. From mobile power to air purifiers, bracelets, water purifiers, transportation tools, intelligent robots … Xiaomi’s ecological chain is as huge as a giant.
In 2014, Xiaomi successively invested in Jinshan’s game R&D studios Xishanju, Vanke Eslite, Interface, Cheetah Mobile, Building Block, Jiu ‘an Medical, Liweijia, Huace Film and Television Group, Kailide, Youku Tudou, iQiyi, Midea and other enterprises.
Prior to this, Lei Jun had invested in more than 60 enterprises in the past two years through his angel investment, his Shunwei Fund and Xiaomi Venture Capital, involving mobile games, e-commerce, new media, mobile security, smart home, medical care, internet finance, film and television production, video websites, mobile maps, car networking, mobile housekeeping, mobile education, smart home appliances and many other fields.
Summary: In the past three years, Xiaomi has invested in more than 70 enterprises, involving a wide range of products. Xiaomi Company only makes Xiaomi mobile phone (tablet), Xiaomi TV (box) and Xiaomi router.
Among them, the sales volume of mi band ranks first in China and second in the world, and the cumulative sales volume has exceeded 30 million.
Air purifiers sold 2 million units last year and 680,000 units in December alone, ranking first in the market share.
In the past three years, Xiaomi has won many first or second places in the world and more than ten first places in China. Last year, the total revenue in the ecological chain of intelligent hardware has reached 15 billion yuan.
Regarding the eco-chain plan, Lei even set a goal of investing in 100 eco-chain enterprises within five years.
"Our idea is to use the Xiaomi model to cut into 100 segments, drive the development of the entire intelligent hardware, and turn Xiaomi from a big ship into an entire fleet. This is a plan put forward when we passed $10 billion in 2014. "
A while ago, Yiou, a domestic research institution, briefly sorted out 28 Xiaomi intelligent hardware eco-chain companies:
After more than three years of unremitting running, Xiaomi Eco-chain has become the world’s largest intelligent hardware platform, and the total number of networked devices based on Xiaomi MIOT platform has exceeded 60 million. In terms of geographical distribution, it has gradually spread all over the world, with more than 8 million daily active devices, more than 30 billion daily requests for processing equipment, and more than 9.5 million cumulative shipments of Xiaomi universal intelligent modules.
In the layout of the Internet of Things ecosystem, in addition to building a platform of its own Internet of Things system, what Xiaomi does most is to develop a large number of intelligent hardware.
The investment in eco-chain enterprises is to improve the efficiency of Xiaomi’s intelligent hardware eco-chain building and participating in the competition of the Internet of Things. Xiaomi uses "industry+finance" two-wheel drive to prevent Xiaomi from becoming a big company.
If Xiaomi engages in more than 70 departments to produce different products, it will be exhausting and inefficient. Xiaomi turns entrepreneurs into bosses, Xiaomi is a fleet, and every company in the ecological chain is operating efficiently.
At present, the investment in Xiaomi ecological chain mainly focuses on the following six directions:
1. Around the mobile phone, such as the earphone, mobile power supply and Bluetooth speaker of the mobile phone;
2. Smart wearable devices, such as mi band, will launch Xiaomi’s smart watch in the future;
3. Intelligentization of traditional white electricity, such as water purifiers and purifiers;
4. High quality manufacturing resources;
5. geek cool play products, such as balance cars, will also launch Xiaomi 3D printers in the future;
6, lifestyle categories, such as millet patch panels.
45 Xiaomi Eco-chain Companies and Their Subdivisions:
Enterprise: Huami Technology
Products: mi band, mi band and Huami watches.
Anhui huami information technology co., ltd
Anhui Huami Technology is a technology company focusing on wearable devices, which was jointly established by Xiaomi Company and Hefei Huaheng Electronics. As we all know, mi band is the masterpiece of Huami Company. 79 yuan mi band, which was launched in July 2014, stunned bracelet manufacturers with several hundred yuan at that time. In exchange for the low price strategy, the bracelet of Huami Technology has ruled the earth again! Mi band has sold a total of 23 million pieces. Calculated by each 79 yuan, the cumulative sales amount is 1.817 billion yuan!
Enterprise: Magic Acoustics
Products: millet piston earphone, millet headset, millet ring iron earphone, millet capsule earphone, etc.
Wanmo acoustics technology co., ltd
Jiayi Lianchuang (1more, renamed Wanmo Acoustics in 2015) is an electronic technology company focusing on the research and development and production of digital accessories for mobile phones. Its products include headphones, power supplies, etc., and it belongs to Jiayi Lianchuang Electronic Technology Co., Ltd.
Enterprise: Green Rice Technology
Products: smart home (multifunctional gateway, millet temperature and humidity sensor, millet human body sensor, millet door and window sensor, millet wireless switch, Rubik’s cube controller, millet smart plug [ZigBee version]).
Shenzhen LV mi Lian Chuang technology co., ltd
Green Rice Lianchuang Technology, formerly known as Shenzhen Lutuo Technology Co., Ltd., was established at the end of 2009, mainly engaged in the research and development and application of wireless building control system for environmental energy collection. The company’s early products mainly faced the energy-saving and intelligent transformation of commercial and public buildings.
After Xiaomi invested capital to join the Xiaomi ecological chain in 2014, Lutuo changed its name to Green Rice. After entering the Xiaomi ecological chain, Green Rice’s product strategy was comprehensively adjusted, focusing on the research and development of smart home products.
After the release of the first set of products in 2015, Green Rice achieved a good performance that the equipment sales exceeded 1 million in less than one year, and the product categories also expanded from 4 to 15, which basically met the needs of smart home air conditioning, security and lighting, and became the leader in the smart home market in China.
Enterprise: Zimi Electronics
Products: Xiaomi mobile power supply, rainbow battery
Jiangsu Zimi Electronic Technology Co., Ltd.
Zimi Technology launched the first millet mobile power supply at the end of 2013, and won the first place in the world two months later. In 2014, the sales reached 1.1 billion yuan, and in 2015, only 20 million mobile power supplies were sold. Zimi Technology not only sells mobile power, but also introduces color batteries and data cables.
Enterprise: Zhimi Technology
Products: Xiaomi air purifier, Xiaomi air purifier 2, Zhimi DC variable frequency electric fan, Zhimi sterilization humidifier, Mijia PM 2.5 detector, Mijia air purifier Pro.
Beijing zhimi technology co., ltd
Beijing Zhimi Technology Co., Ltd. launched Xiaomi air purifier, dedicated to Xiaomi air purifier. Intelligent air purifier, first released in December 2014, with a price of 899 yuan; Now there are 2 generations of air purifiers and pro versions.
Zhimi Technology’s self-positioning is intelligent environmental appliances, so his products are not only air purifiers, but also Zhimi DC inverter floor fans, Mijia pm2.5 detectors, and purple rice sterilization humidifiers.
According to statistics, the annual sales volume of Xiaomi air purifier is 1 million units, and it is also an enterprise with sales of about 1 billion!
Enterprise: Yunmi Technology
Products: millet water purifier (including kitchen type), water quality TDS detection pen.
Foshan yunmi electrics technology co., ltd
Yunmi Technology is a technology company specializing in the research and development of smart small household appliances, and its products include "Xiaomi water purifier".
Enterprise: Small Ant Technology
Products: Ant smart cameras (including night vision version), ant motion camera, driving recorder.
Shanghai xiaoyi technology co., ltd
Small Ant Technology is a company that focuses on the independent research and development of new video intelligent electronic products with cloud intelligence, wearability and mobility. Smart cameras, a small ant, has the functions of webcasting, network storage, two-way communication and so on, and can also mark the time when dynamic objects appear.
Enterprise: Yilianke
Products: YeeLight bedside lamp, Mijia LED smart desk lamp.
Qingdao yilianke information technology co., ltd
Yeelink became famous in the field of Internet of Things development and smart home very early, and the team was established in May 2012. Yeelink was initially positioned as an open Internet of Things platform enterprise, and then developed smart lights in September 2012, and made foreign trade for overseas markets. In October 2014, Xiaomi released a four-piece smart home, including Yeelink.
Enterprise: Jiu ‘an Medical
Product: iHealth sphygmomanometer
Tianjin Jiuan Medical Electronic Co., Ltd.
IHealth is committed to streamlining the analysis of health tracks, graphics and safe sharing of information by developing mobile personal health care products. It has launched personal health management tools such as iHealth mobile internet sphygmomanometer, iHealth wearable smart watch and mobile internet weighing scale.
Enterprise: Ninebot Nainbo
Product: No.9 balance car
Nainbo (Tianjin) Technology Co., Ltd.
Ninebot Nainbo (formerly known as Windrunner) is a self-balancing vehicle and short-distance transportation tool, which was developed by Nainbo (Tianjin) Technology Co., Ltd. and provides intelligent transportation equipment operation services integrating production, sales and service.
Enterprise: Qiji Technology
Products: electric folding bicycle
Qiji (Xiamen) Technology Co., Ltd.
Qiji is a service platform focusing on cycling, which supports domestic GPS positioning, track recording, real-time user interaction and Weibo sharing, etc., and is owned by Qiji (Xiamen) Technology Co., Ltd.
Enterprise: Lanmi Technology
Product: Xiaomi Bluetooth headset
Dongguan lanmi technology co., ltd
Dongguan Lanmi Technology mainly produces Bluetooth headsets and wired headsets. In 2014, its omni-channel sales exceeded 120 million. In April 2014, Xiaomi Technology invested and became a Xiaomi technology chain enterprise with a valuation of 200 million yuan. In June 2015, the Xiaomi Bluetooth headset developed and produced by Lanmi was sold on Xiaomi. com and was enthusiastically sought after by rice flour. It is said that at present, the valuation is 350 million yuan and it will be listed within three years.
Enterprise: Qingmi Technology
Product: Xiaomi patch panel
Qingmi (Beijing) Technology Co., Ltd.
Qingmi Technology is a smart home product developer funded by Xiaomi Technology. Qingmi (Beijing) Technology Co., Ltd., its parent company, Beijing Power Future Technology Co., Ltd., is already a new third board company. In March 2015, the first product of Qingmi Technology, Xiaomi patch panel, was officially released. On April 8 of the same year, 247,000 pieces were sold on the first day of the rice noodle festival, and the sales exceeded 1 million pieces in two months.
Official website showed that this green rice technology, in addition to the "explosive" plug-in board, also has a data cable, a type-c adapter, a green rice charging station (ubs power adapter, which can charge a notebook) and so on.
Enterprise: Xiaoxun Technology
Products: Mi Tu children’s watch, Xiaoxun children’s phone watch color screen version.
Shanghai xiaoxun technology co., ltd
"Xiaoxun" is jointly invested by Xiaomi Technology and Longqi Co., Ltd. It is a high-tech enterprise focusing on children’s smart wear in Xiaomi ecological chain. As an eco-chain enterprise under Xiaomi, Xiaoxun Technology is the only smart wearable product company for children in Xiaomi’s eco-chain. Xiaoxun has the right to use the brand "Mi Tu" authorized by Xiaomi Company, and independently operates the category of children’s intelligent products.
Enterprise: Ruimi Technology
Products: Ruimi car Bluetooth player, car air purifier.
Wuxi ruimi information technology co., ltd
Wuxi Ruimi Information Technology Co., Ltd. was established in January 2015 and was invested by Beijing Xiaomi Technology Co., Ltd. in 2014. Ruimi focuses on in-vehicle intelligent products, applies the Internet development model, and conducts product research and development based on user experience.
Enterprise: Chuangmi Technology
Products: Mijia Xiaobai smart cameras, Xiaomi Internet Radio, Xiaomi Universal Remote Control, Xiaomi smart plug, Xiaomi Mi Key, Xiaomi Portable Wifi U disk version.
Shanghai chuangmi technology co., ltd
Chuangmi Technology is a joint venture between Xiaomi Company and Longqi Technology (Shanghai) Co., Ltd., one of the largest ODM (design and OEM) manufacturers in China.
Enterprise: Runmi Technology
Products: 90-point smart metal suitcase, 90-point running shoes, millet shoulder bag, leisure bag.
Shanghai runmi technology co., ltd
The eco-chain enterprise invested by Xiaomi has launched a suitcase named "90 minutes" which is mainly made of polycarbonate and features light weight and firmness. In early 2015, it was invested by Xiaomi and became a member of the ecological chain.
In September 2015, the 20-inch suitcase produced by Runmi Technology (the brand is 90 points) was launched in Xiaomi official website, and the price was 299 yuan. Compared with the price of several international brands such as Samsonite, the price of this boarding box of Runmi was produced by conscience. In August this year, Runmi also launched a 90-point metal suitcase; Double 11, it is said that tens of thousands of boxes are sold a day.
Enterprise: Pure Rice Technology
Product: Mijia Pressure IH rice cooker
Shanghai chunmi electronic technology co., ltd
This is the manufacturer behind the 999 pure rice cooker that sells like hot cakes this year. It can be seen from Lei’s personal endorsement at the press conference in March this year that the status of pure rice in Xiaomi’s ecological chain is extraordinary. According to the data, this company was established in July 2013. It is a chip development company and an Internet of Things company focusing on the overall solution of cloud appliances.
Enterprise: femtometer Science and Technology.
Product: Xiaomi UAV
Femtometer electronic technology co., ltd
There is not much information about femtometer science and technology, and three companies have been searched: Shenzhen femtometer Robot Technology Co., Ltd., Beijing femtometer Technology Co., Ltd. and Guangzhou femtometer Electronic Technology Co., Ltd.
Among them, Tianjin Jinxing Investment Co., Ltd., a subsidiary of Xiaomi Technology, invested in Guangzhou femtometer Electronic Technology Co., Ltd., and the shareholding ratio should be no small, about 40%. It is reported that this "femtometer" company will mainly do Xiaomi UAV project in the future.
China National Intellectual Property Administration website shows that Xiaomi Technology Co., Ltd. and Guangzhou femtometer Electronic Technology Co., Ltd. jointly applied for 23 invention patents and 4 utility model patents from May to June 2015. The patents involved include aircraft, operation control method and device, propeller structure, aircraft body and tripod, etc.
Enterprise: Tianmi Technology
Product: Xiaomi notebook Air
Beijing Tianmi technology co., ltd
Among the shareholders, the foreign (regional) enterprise shareholder is actually Shunwei Fund, and Lei Jun is one of its shareholders. In short, Tianmi Technology can worry about it in 2017. China Mobile underwrites 500,000 sets of Xiaomi notebook air 4G, and its annual sales may easily exceed 2 billion yuan.
Enterprise: Roborock.
Products: Mijia sweeping robot
Beijing shitou century technology co., ltd
The sweeping robot released by Xiaomi is from this enterprise. The company’s English is Rockrobo, and it is committed to being the coolest robot in the world and improving people’s lives through technology. A series of highly intelligent robot products will be launched in the future.
Enterprise: Xiumei Fashion Technology
Product: Mijia signature pen
Shenzhen xiumei fashion technology co., ltd
Its parent company is the New Third Board Company-Shenzhen Beikos Electronics Co., Ltd.. In October this year, Xiaomi Company signed an agreement with it, and Shenzhen Xiumi Fashion Company will provide Xiaomi Technology with smart phone accessories, stationery products, umbrellas, light running shoes, hand grips and other products. By December 31, 2016, the cumulative transaction volume was 50 million yuan.
Enterprise: Shukeshi Technology
Products: Sushi sonic electric toothbrush
Shukeshi (Shenzhen) Technology Co., Ltd.
Founded in 2015, it is an internet technology company focusing on personal health care consumer electronics. Shukeshi is guided by users’ needs, independent research and development, continuous innovation, and has always been committed to providing users with advanced and intelligent high-quality personal health care products and services with the ultimate experience. At present, the core business is Sushi sonic electric toothbrush and Sushi mobile APP.
Enterprise: Flower and Grass Technology
Products: flowers and plants detector
Beijing huahuacao technology co., ltd
Founded in February, 2015, it aims to become a technology company combining agriculture and intelligent hardware.
Enterprise: Kadir Communication
Product: 21g mobile phone
Shenzhen kadier communication technology co., ltd
21g mobile phone is an elderly mobile phone brand, manufacturer and seller, which owns CareOS mobile phone operating system. Products of Shenzhen Oda Technology Co., Ltd..
Enterprise: Fun Sleep Technology
Product: 8H latex spring mattress
Chengdu qushui technology co., ltd
This Chengdu company is committed to providing healthy and environmentally-friendly high-quality sleeping equipment to consumers around the world. On December 6, 2016, Xiaomi Mijia officially launched an 8H latex spring mattress M3, which was produced by this Chengdu company.
Enterprise: Seconds Measurement Technology
Products: children’s intelligent thermometer
Miaomiaoce Technology (Beijing) Co., Ltd.
A company that makes smart thermometers, the products currently launched are mainly children’s smart thermometers.
Enterprise: Shuomi Technology
Product: mobile phone case
Shanghai shuomi technology co., ltd
Shanghai Shuomi Technology Co., Ltd. was established on March 11, 2015 to provide mobile phone covers in Xiaomi Ecology.
Enterprise: die information technology
Product: 70-mile smart rearview mirror
Banya Information Technology (Shanghai) Co., Ltd.
Die Ya Information Technology (Shanghai) Co., Ltd. will rely on the brand and channel of Xiaomi, the hardware and supply chain capabilities of Longqi, and take advantage of the opportunities of the Internet to seamlessly link cars, drivers and the world.
Enterprise: Yuemi
Product: Yuemi mechanical keyboard
Beijing yuemi technology co., ltd
Beijing Yuemi Technology Co., Ltd. was established on May 5, 2015, and its representative product is Xiaomi Eco-mechanical Keyboard.
Enterprise: Yunbai Technology
Products: smart watches, bracelets
Shenzhen yunbai technology co., ltd
Shenzhen Yunbai Technology is a compound high-tech enterprise specializing in R&D, production, sales and service of smart terminals such as wearable devices, mobile medical care and intelligent furniture. High-tech enterprises, which are committed to the research and development of telecom services and operational services, have telecom-level business systems, rich operational experience and efficient business and service teams, creating a new generation of communication modes.
Enterprise: Fengmi Technology
Product: laser tv
Shenzhen Guangfeng photoelectricity technology co., ltd
Fengmi (Beijing) Technology was registered at the end of March this year. Among the shareholders are Xiaomi (Tianjin Jinmi) and Shunwei. Official website of Shenzhen Guangfeng Optoelectronic Technology Co., Ltd. shows that this company was founded in 2004, starting with the self-developed ALPD fluorescent laser display technology, which is the first laser display technology successfully industrialized in the world. The 100-inch laser tv based on ALPD fluorescent laser display technology won the Best of CES 2013: Product of the Future at CES 2013.
In 2014, the company developed a 20,000-lumen DCI-compliant laser film projector, which was also the first in the world and was applied to the premiere of Transformers 4. It seems that this company will be more than intelligent projection in Xiaomi’s ecological chain enterprises in the future. With the continuous increase of Xiaomi’s investment in film and television culture, smart TV and other fields, the technology of Fengmi Technology can be greatly excavated.
Enterprise: Chemi Technology
Product: Not available at present.
Guangzhou chemi information technology co., ltd
Xiaomi became a shareholder in December last year, but what should this company do for Xiaomi’s supply chain? I can’t guess yet.
Enterprise: Crazy View Technology
Product: unknown
Beijing fengjing technology co., ltd
This is a very young company, which was established in 2015. However, the list of shareholders is quite luxurious. Apart from Xiaomi’s Tianjin Jinmi, Zhenge Fund and Shunwei Capital are all shareholders.
According to the data, this is a company that provides VR panoramic software and hardware services. Its main product is a personal portable 360-degree panoramic camera, which can shoot 720-degree video at the same time. The first personal portable panoramic product, MadV, is the abbreviation of Madadventure, which means "crazy adventure".
Enterprise: Sea Guide Information
Products: buttons
Xi’ an haidao information technology co., ltd
The company was established in July 2014, and launched the button sports dog tag in September 2015. In September 2016, it launched the button walking without losing the dog tag, which was launched in JD.COM through crowdfunding. The company mainly focuses on the methods of collecting pet sports data and pet nests. Button pet will be mainly responsible for the development of intelligent hardware and the establishment of pet community in the future, and cooperate with a famous e-commerce company as the consumption entrance of pet e-commerce to enhance the overall profitability of the company.
Enterprise: hunting sound electronics
Products: wireless audio category
Dongguan liesheng electronic technology co., ltd
Founded in 2014, Hunting Electronics is an R&D Internet technology enterprise that takes "smart home wireless audio equipment" as the core, displays product personalization through high-end intelligent technology, and solves the national demand for wireless equipment.
Enterprise: banana travel
Product: shared travel
Banana Chuxing (Beijing) Technology Co., Ltd.
Banana Travel was founded by former Xiaomi employees such as Zhong Yufei and He Xiaohong at the end of October 2016. Zhong Yufei is the 21st employee of Xiaomi, and this project has received angel investment from Xiaomi founder Lei Jun and Hunan Satellite TV host Du Haitao.
Enterprise: Musheng Electronics
Product: Headphones
Xi’ an musheng electronic technology co., ltd
Musheng Technology is an innovative Internet hardware company focusing on ear wearing technology, with the brand hello ear. In 2014, Musheng Technology received an angel round investment of 2 million yuan from Xiaomi Technology and officially became a Xiaomi ecological chain enterprise. On March 2, 2017, Xiaomi’s first walkie-talkie product, Xiaomi Mijia walkie-talkie, came from the Musheng technology team.
Enterprise: Yunyou Technology
Product: intelligent door lock
Hangzhou yunyou technology co., ltd
The founding teams of Yunyou Technology are all from benchmark enterprises such as Huawei and Ali, and have been invested by Shunwei Fund under Lei Jun. It is a smart home hardware technology company, and its main products are space security products such as smart door locks.
Enterprise: visual sense technology
Products: intelligent musical instruments
Beijing shigan technology co., ltd
Vision Technology was established in April 2015, mainly engaged in the research and development, production and sales of portable intelligent musical instruments, led by Xiaomi and Shunwei.
Enterprise: Aiqi Technology
Products: robots
Beijing aiqi technology co., ltd
Founded in April 2013, it focuses on the research and development of intelligent hardware and robot products. In 2015, it was invested by Xiaomi and officially became one of the Xiaomi ecological chain companies. In 2016, Xiaomi Eco-chain product-Mi Tu Building Block Robot was launched.
Enterprise: Yunzao Technology
Products: intelligent means of transportation
Hangzhou yunzao technology co., ltd
Founded in April 2013, it is a design-driven scientific and technological innovation company, mainly engaged in the design, research and development and sales of intelligent transportation tools, and was led by Shunwei under Lei Jun..
Enterprise: Moxiang Technology
Product: AR/VR
Shanghai moxiang network technology co., ltd
Founded in 2016, it is the only eco-chain enterprise in Xiaomi that focuses on the research and development and production of virtual reality products.
Enterprise: Miwu Technology
Products: PC peripherals
Beijing miwu technology co., ltd
Founded in December 2015, Xiaomi became the 56th eco-chain company in the following year, and it is the only product company focusing on PC peripherals and other efficiency tools. Members of the company were transformed from the original Inventec mobile phone R&D team.
Enterprise: Shangmi Technology
Products: intelligent hardware equipment
Shanghai shangmi technology co., ltd
Shangmi Technology is an innovative technology company focusing on providing intelligent commercial hardware equipment for O2O Internet platforms, software developers and small and medium-sized merchants. It is the first Internet company to receive two rounds of financing from Xiaomi Technology in the field of intelligent commerce.
Enterprise: Love and Health
Products: Mijia iHealth sphygmomanometer, weight meter, Xiaofang smart cameras.
Shanghai Shang Beijing aihe healthy co., ltd
Love and health are the global leaders in the field of mobile Internet health, and the only intelligent hardware company in the Xiaomi ecological chain that gathers in healthy living. The company was established in Silicon Valley, with branches in France and China, which is the official cooperation between Apple and Google. (Source: Mantianxin)
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