Netease Cloud Music launched an immersive playback experience ＂Dynamic Cover＂ to provide musicians with a brand-new content promotion channel.

On February 1st, 2024, the official official of Netease Cloud Music announced the new function "Live Cover" on the new play page, and by displaying the full-screen dynamic cover of songs on the vinyl play page, all users can get an immersive experience when listening to songs. And increase the creative exhibition space for songs, so that each song can be presented to users in a more comprehensive form, creating a new form of publicity channel for musicians.

As we all know, since Netease Cloud Music went online, its classic vinyl player interface came into being, and this design style has become an iconic part of Netease Cloud Music. When Netease Cloud Music is mentioned, vinyl records will automatically appear in users’ minds. With the constant change of users’ listening preferences and the continuous update of product functions, Netease Cloud Music is also trying to provide users with more possibilities for listening to songs.

After the previous market and user research, Netease Cloud Music decided to launch a new function "Live Cover" from two aspects: user’s immersive listening experience and song information display. It is reported that the "dynamic cover" function can dynamically display the contents of the cover of a song in full screen when the song is played, providing users with an immersive listening experience, and presenting the temperament and atmosphere created by the song in a more three-dimensional way.

The dynamic cover content will be created and generated by the musician himself or AI system according to the song content, which will show the song creation concept and other contents more comprehensively. The sharing function of the song "dynamic cover" reaches more users through sharing links and other forms, and builds a communication bridge between musicians and fans.

In view of this new function, which can improve users’ listening experience, many musicians have also actively participated in the creation and joint release of dynamic cover of songs. Well-known rap musician Ma Siwei’s popular cooperation single "Do That" released on January 20th took the lead in matching the dynamic cover effect, giving fans a New Year surprise, and many fans gathered in the comment area to call the song cover "so handsome". At the same time, many musicians, including Jude, Jony J, KEY.L Liu Cong, Sheng Yu, Prism Band, Kung Fu Pang, Dark Bar, etc., have matched the corresponding dynamic covers for their new special and representative works recently. From now on, users can go to the relevant songs and choose the "classic vinyl" player mode, so that they can experience the brand-new service provided by the "dynamic cover" function.

Netease Cloud Music also said that on the one hand, this move can better satisfy users’ richer, differentiated and diversified listening experience, and at the same time help musicians create another new channel for content announcement.

According to the survey of relevant users, in recent years, with the increasing demand of users for listening to songs, users have shown strong interest in how to meet the needs of listening to songs in different scenes in the playing page, and also have a strong interest in supporting different styles, lyrics and various effects in the playing page. Therefore, Netease Cloud Music has launched a new "dynamic cover" function through several months of research and development, which also shows its emphasis on user needs.

At the same time, in today’s increasingly fierce competition for content announcement, Netease Cloud Music has also created another new channel for musicians to communicate with fans through functional innovation in the station, giving them a new space to express their creative ideas.

In fact, this is another update of users’ listening experience recently launched by Netease Cloud Music. Previously, Netease Cloud Music successively launched functional innovations such as recall coordinates, music encyclopedia, and style daily push, and added a variety of brand-new player skins, which added more diversified music listening fun to users. In the future, Netease Cloud Music will still focus on the user experience and bring more high-quality sound services to users through innovation in functions and service modes.